Trade marks | Intellectual Property Office of New Zealand

<!doctype html> <html lang="en-NZ"> <head> <meta http-equiv="X-UA-Compatible" content="IE=edge">  <title>Trade marks | Intellectual Property Office of New Zealand</title> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="Content-type" content="text/html; charset=utf-8" /> <meta name="description" content="You can distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, colours, logos, shapes, sounds, smells or any combination of these. " /> <meta name="author" content="Ministry of Business, Innovation and Employment" />  <meta property="og:title" content="Trade marks" /> <meta property="og:type" content="article" /> <meta property="og:description" content="You can distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, colours, logos, shapes, sounds, smells or any combination of these. " /> <meta property="og:url" content="https://www.iponz.govt.nz/get-ip/trade-marks/" /> <meta property="og:site_name" content="Intellectual Property Office of New Zealand" /> <meta property="og:image" content="https://www.iponz.govt.nz/assets/img/Social-media-IPONZ-red.png" />  <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="Trade marks"> <meta name="twitter:description" content="You can distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, colours, logos, shapes, sounds, smells or any combination of these. "> <meta name="twitter:image" content="https://www.iponz.govt.nz/assets/img/Social-media-IPONZ-red.png" />  <link rel="canonical" href="https://www.iponz.govt.nz/get-ip/trade-marks/" />  <link rel="apple-touch-icon" sizes="57x57" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/_resources/app/client/dist/images/favicon/apple-touch-icon-180x180.png"> <link rel="icon" type="image/png" href="/_resources/app/client/dist/images/favicon/favicon-32x32.png" sizes="32x32"> <link rel="icon" type="image/png" href="/_resources/app/client/dist/images/favicon/android-chrome-192x192.png" sizes="192x192"> <link rel="icon" type="image/png" href="/_resources/app/client/dist/images/favicon/favicon-96x96.png" sizes="96x96"> <link rel="icon" type="image/png" href="/_resources/app/client/dist/images/favicon/favicon-16x16.png" sizes="16x16"> <link rel="manifest" href="/_resources/app/client/dist/images/favicon/manifest.json"> <link rel="mask-icon" href="/_resources/app/client/dist/images/favicon/safari-pinned-tab.svg"> <link rel="shortcut icon" href="/favicon.ico"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="msapplication-TileImage" content="/_resources/app/client/dist/images/favicon/mstile-144x144.png"> <meta name="msapplication-config" content="/_resources/app/client/dist/images/favicon/browserconfig.xml"> <meta name="theme-color" content="#ffffff">  <style>.h-icon{width:1em;height:1em}</style> <link rel="stylesheet" href="/_resources/app/client/dist/css/main.css" media="all"/> <link rel="stylesheet" href="/_resources/app/client/dist/css/print.css" media="print"/> <script src="/_resources/app/client/dist/js/bundle.js"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NZ6BV4');</script>  </head> <body class="IPTypePage about-ip-section ip-type-1 ip-icon-1">   <noscript aria-hidden="true"><iframe title="Google Tag Manager" src="https://www.googletagmanager.com/ns.html?id=GTM-NZ6BV4" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <div id="fb-root"></div> <div id="modaal-search" style="display:none;"> <div class="header-search"> <div class="outer-page-wrapper outer-page-wrapper--padding-default menu-wrapper"> <div class="header-search__header"> <a href="/" class="logo header-search__logo">Home</a> <button type="button" class="header-search__close modaal-close" aria-label="Close (Press escape to close)"> <span class="header-search__close-label">Close</span> <svg class="h-icon header-search__close-icon" aria-hidden="true" focusable="false"> <use xlink:href="/_resources/app/client/dist/images/icons/svg-sprite.svg#close"></use> </svg> </button> </div> <div class="header-search__input"> <form enctype="application/x-www-form-urlencoded" method="get" action="/search-results/" class="header-search__form"> <label for="header-search-query" class="access">Search</label> <input type="text" id="header-search-query" name="Search" class="text header-search__form-input" placeholder="Search the IPONZ website"> <button type="submit" class="header-search__form-btn"> Search </button> </form> <div class="header-search__primary-btn"> <a href="https://app.iponz.govt.nz/app/TradeMarkCheck" class="button ip-btn ip-type-1" target='_blank' rel='noopener'>Trade Mark Check</a> </div> </div> <div class="header-search__advanced"> <div class="header-search__concertina show-hide"> <h3 class="header-search__heading" data-show-hide-trigger="true" data-show-hide-target="ip-head-search-links"> Search IP Registers <svg class="h-icon header-search__heading-icon" aria-hidden="true" focusable="false"> <use xlink:href="/_resources/app/client/dist/images/icons/svg-sprite.svg#chevron-down"></use> </svg> </h3> <div class="header-search__content"> <div class="header-search__intro"><p>Search for specific intellectual property cases.</p></div> <div id="ip-head-search-links" class="closed" aria-hidden="true" data-show-hide-target="true"> <ol class="header-search__links" role="menu"> <li role="menuitem"> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?op=EXTRA_tm_qbe&fcoOp=EXTRA__Default&directAccess=true" class="link ip-btn ip-btn--outline ip-type-1">Trade marks</a> </li> <li role="menuitem"> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?op=EXTRA_pt_qbe&fcoOp=EXTRA__Default&directAccess=true" class="link ip-btn ip-btn--outline ip-type-6">Patents</a> </li> <li role="menuitem"> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?op=EXTRA_ds_qbe&fcoOp=EXTRA__Default&directAccess=true" class="link ip-btn ip-btn--outline ip-type-7">Designs</a> </li> <li role="menuitem"> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?op=EXTRA_pvr_qbe&fcoOp=EXTRA__Default&directAccess=true" class="link ip-btn ip-btn--outline ip-type-8">Plant variety rights</a> </li> <li role="menuitem"> <a href="/about-ip/geographical-indications/register" class="link ip-btn ip-btn--outline ip-type-9">Geographical indications</a> </li> <li role="menuitem"> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?op=EXTRA_Activity_qbe&fcoOp=EXTRA__Default" class="link ip-btn ip-btn--outline">Online journal</a> </li> </ol> </div> </div> </div> </div> </div> </div> </div>  <h1 class="access">Trade marks</h1>  <div class="skip-links "> <a href="#content" class="skip-links__anchor" accesskey="[">Skip to content</a> <a href="/search-results/" class="skip-links__anchor modaal--search" data-modal-id="#modaal-search" accesskey="3">Skip to search</a> <a href="#nav-main-items" class="skip-links__anchor" accesskey="5">Skip to main navigation</a> </div>   <div class="shell-page-header">  <header class="page-header" id="top">  <div class="outer-page-wrapper outer-page-wrapper--padding-default">  <a href="/" class="home-logo" title="Return to the Intellectual Property Office of New Zealand home page.">Intellectual Property Office of New Zealand</a> <img src="/_resources/app/client/dist/images/logos/mbie-iponz-logo-print.png" width="295" height="108" class="print" alt="Intellectual Property Office of New Zealand" />   <ul class="realme_widget realme_secondary_login realme_theme_light no_touch" style="z-index: 1;"> <li><a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?fcoOp=EXTRA__Default&op=EXTRA_login_manager" class="realme_login realme_pipe" target="_blank">Log in <span class="realme_icon_link"></span></a></li> <li><a href="/support/become-a-registered-user/" class="realme_create_account realme_pipe" target="_blank">Create <span class="realme_icon_link"></span></a></li> <li><span class="realme_icon_span"><img src="/_resources/app/client/dist/images/logos/realme-logo.svg" width="90" height="37" alt="RealMe"></span></li> </ul>  </div>   <div class="clear"></div> <nav id="nav-main" class="nav-main"> <div class="section-search"><a data-modal-id="#modaal-search" aria-haspopup="true" href="/search-results/">Search<span class="icon-magnify"></span></a></div> <div class="menubar-wrapper"> <ul role="menubar" id="nav-main-items"> <li role="menuitem" aria-haspopup="false" data-section="1" class="home section-1 link" > <a href="/" class="first-level" accesskey="1" >Home</a> <li role="menuitem" aria-haspopup="false" data-section="2" class="learn-ip section-2 link" > <a href="/learn-ip/" class="first-level">Learn IP</a> <li role="menuitem" aria-haspopup="false" data-section="3" class="get-ip section-3 section" > <a href="/get-ip/" class="first-level">Get IP</a> <ul role="menu" class="child"> <li role="menuitem"><a href="/get-ip/" class=" link">Visit Get IP</a></li> <li role="menuitem"><a href="/get-ip/trade-marks/" class="gustan-bold current">Trade marks</a></li> <li role="menuitem"><a href="/get-ip/patents/" class=" link">Patents</a></li> <li role="menuitem"><a href="/get-ip/copyright/" class=" link">Copyright</a></li> <li role="menuitem"><a href="/get-ip/designs/" class=" link">Designs</a></li> <li role="menuitem"><a href="/get-ip/pvr/" class=" link">Plant Variety Rights</a></li> <li role="menuitem"><a href="/get-ip/geographical-indications/" class=" link">Geographical indications</a></li> <li role="menuitem"><a href="/get-ip/maori-ip/" class=" link">Māori IP</a></li> </ul> <li role="menuitem" aria-haspopup="false" data-section="4" class="manage-ip section-4 link" > <a href="/manage-ip/" class="first-level">Manage IP</a> <li> <a href="#realme-login-mobile" class="menuitem login"><span>Log in</span></a> </li> </ul> </div> </nav> <div class="clear"></div>  <div id="mobile-menu-container"></div> </header>   <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <nav class="nav-breadcrumb"> <div class="page-wrapper"> <ul itemscope itemtype="http://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="/" itemprop="item"><span itemprop="name">Home</span></a><meta itemprop="position" content="0"/></li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a href="/get-ip/" itemprop="item" class="breadcrumb-1"><span itemprop="name">Get IP</span></a> <meta itemprop="position" content="1"/> </li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name" class="inactive">Trade marks</span> <meta itemprop="position" content="2"/> </li> </ul> </div> </nav> </div>  <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="block-ip-intro ip-section-background ip-type-1 ip-icon-1"> <div class="page-wrapper"> <div class="layout-row"> <h2 class="title">Trade marks</h2> <div class="layout-col layout-col-7"> <div class="description"> <p class="main">Distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, logos, shapes, colours, sounds, smells or any combination of these.</p> </div> </div> <div class="layout-col layout-col-5"> <div class="ip-feature-list"> <ul> <li> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6 8C6 4.68629 8.68629 2 12 2C15.3137 2 18 4.68629 18 8V9.15032C18.2826 9.21225 18.5539 9.30243 18.816 9.43597C19.5686 9.81947 20.1805 10.4314 20.564 11.184C20.8113 11.6694 20.9099 12.1861 20.9558 12.7482C21 13.2894 21 13.9537 21 14.7587V16.2413C21 17.0463 21 17.7106 20.9558 18.2518C20.9099 18.8139 20.8113 19.3306 20.564 19.816C20.1805 20.5686 19.5686 21.1805 18.816 21.564C18.3306 21.8113 17.8139 21.9099 17.2518 21.9558C16.7106 22 16.0463 22 15.2413 22H8.75868C7.95372 22 7.28936 22 6.74817 21.9558C6.18608 21.9099 5.66937 21.8113 5.18404 21.564C4.43139 21.1805 3.81947 20.5686 3.43597 19.816C3.18868 19.3306 3.09012 18.8139 3.04419 18.2518C2.99998 17.7106 2.99999 17.0463 3 16.2413V14.7587C2.99999 13.9537 2.99998 13.2894 3.04419 12.7482C3.09012 12.1861 3.18868 11.6694 3.43597 11.184C3.81947 10.4314 4.43139 9.81947 5.18404 9.43597C5.44614 9.30243 5.71739 9.21225 6 9.15032V8ZM8 9.00163C8.23771 8.99999 8.4904 9 8.7587 9H15.2413C15.5096 9 15.7623 8.99999 16 9.00163V8C16 5.79086 14.2091 4 12 4C9.79086 4 8 5.79086 8 8V9.00163ZM6.91104 11.0376C6.47262 11.0734 6.24842 11.1383 6.09202 11.218C5.7157 11.4097 5.40973 11.7157 5.21799 12.092C5.1383 12.2484 5.07337 12.4726 5.03755 12.911C5.00078 13.3611 5 13.9434 5 14.8V16.2C5 17.0566 5.00078 17.6389 5.03755 18.089C5.07337 18.5274 5.1383 18.7516 5.21799 18.908C5.40973 19.2843 5.7157 19.5903 6.09202 19.782C6.24842 19.8617 6.47262 19.9266 6.91104 19.9624C7.36113 19.9992 7.94342 20 8.8 20H15.2C16.0566 20 16.6389 19.9992 17.089 19.9624C17.5274 19.9266 17.7516 19.8617 17.908 19.782C18.2843 19.5903 18.5903 19.2843 18.782 18.908C18.8617 18.7516 18.9266 18.5274 18.9624 18.089C18.9992 17.6389 19 17.0566 19 16.2V14.8C19 13.9434 18.9992 13.3611 18.9624 12.911C18.9266 12.4726 18.8617 12.2484 18.782 12.092C18.5903 11.7157 18.2843 11.4097 17.908 11.218C17.7516 11.1383 17.5274 11.0734 17.089 11.0376C16.6389 11.0008 16.0566 11 15.2 11H8.8C7.94342 11 7.36113 11.0008 6.91104 11.0376ZM12 13.5C12.5523 13.5 13 13.9477 13 14.5V16.5C13 17.0523 12.5523 17.5 12 17.5C11.4477 17.5 11 17.0523 11 16.5V14.5C11 13.9477 11.4477 13.5 12 13.5Z" fill="black"/> </svg> Protects your logo, name and brand </li> <li> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 3C7.02944 3 3 7.02944 3 12C3 16.9706 7.02944 21 12 21C16.9706 21 21 16.9706 21 12C21 7.02944 16.9706 3 12 3ZM1 12C1 5.92487 5.92487 1 12 1C18.0751 1 23 5.92487 23 12C23 18.0751 18.0751 23 12 23C5.92487 23 1 18.0751 1 12ZM12 4.5C12.5523 4.5 13 4.94772 13 5.5V6H13.1667C15.0076 6 16.5 7.49238 16.5 9.33333C16.5 9.88562 16.0523 10.3333 15.5 10.3333C14.9477 10.3333 14.5 9.88562 14.5 9.33333C14.5 8.59695 13.903 8 13.1667 8H11C10.1716 8 9.5 8.67157 9.5 9.5C9.5 10.3284 10.1716 11 11 11H13C14.933 11 16.5 12.567 16.5 14.5C16.5 16.433 14.933 18 13 18V18.5C13 19.0523 12.5523 19.5 12 19.5C11.4477 19.5 11 19.0523 11 18.5V18H10.8333C8.99238 18 7.5 16.5076 7.5 14.6667C7.5 14.1144 7.94772 13.6667 8.5 13.6667C9.05228 13.6667 9.5 14.1144 9.5 14.6667C9.5 15.403 10.097 16 10.8333 16H13C13.8284 16 14.5 15.3284 14.5 14.5C14.5 13.6716 13.8284 13 13 13H11C9.067 13 7.5 11.433 7.5 9.5C7.5 7.567 9.067 6 11 6V5.5C11 4.94772 11.4477 4.5 12 4.5Z" fill="black"/> </svg> Costs $100 per class, excluding GST </li> <li> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 3C7.02944 3 3 7.02944 3 12C3 16.9706 7.02944 21 12 21C16.9706 21 21 16.9706 21 12C21 7.02944 16.9706 3 12 3ZM1 12C1 5.92487 5.92487 1 12 1C18.0751 1 23 5.92487 23 12C23 18.0751 18.0751 23 12 23C5.92487 23 1 18.0751 1 12ZM12 5C12.5523 5 13 5.44772 13 6V11.382L16.4472 13.1056C16.9412 13.3526 17.1414 13.9532 16.8944 14.4472C16.6474 14.9412 16.0468 15.1414 15.5528 14.8944L11.5528 12.8944C11.214 12.725 11 12.3788 11 12V6C11 5.44772 11.4477 5 12 5Z" fill="black"/> </svg> Takes a minimum of 6 months to acquire </li> <li> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.6569 6.34315C14.5327 3.21895 9.46734 3.21895 6.34315 6.34315C5.23515 7.45114 4.52139 8.80057 4.19904 10.2213C4.07684 10.7599 3.54115 11.0974 3.00256 10.9752C2.46396 10.853 2.12641 10.3173 2.24862 9.77873C2.652 8.00086 3.54638 6.31149 4.92893 4.92893C8.83418 1.02369 15.1658 1.02369 19.0711 4.92893C19.8691 5.72692 20.5003 6.3951 21 6.95359V4C21 3.44772 21.4477 3 22 3C22.5523 3 23 3.44772 23 4V10C23 10.5523 22.5523 11 22 11H16C15.4477 11 15 10.5523 15 10C15 9.44772 15.4477 9 16 9H20.1257C19.6137 8.38306 18.8352 7.52152 17.6569 6.34315ZM20.9974 13.0248C21.536 13.147 21.8736 13.6827 21.7514 14.2213C21.348 15.9991 20.4536 17.6885 19.0711 19.0711C15.1658 22.9763 8.83418 22.9763 4.92893 19.0711C4.13094 18.2731 3.49975 17.6049 3 17.0464V20C3 20.5523 2.55228 21 2 21C1.44772 21 1 20.5523 1 20V14C1 13.4477 1.44772 13 2 13H8C8.55228 13 9 13.4477 9 14C9 14.5523 8.55228 15 8 15H3.87429C4.38627 15.6169 5.16477 16.4785 6.34315 17.6569C9.46734 20.781 14.5327 20.781 17.6569 17.6569C18.7648 16.5489 19.4786 15.1994 19.801 13.7787C19.9232 13.2401 20.4588 12.9026 20.9974 13.0248Z" fill="black"/> </svg> Can last up to 10 years before renewal </li> </ul> </div> </div> </div> <div class="anchor-links"> <ul> <li><a href="#getting-started" class="button">Getting started</a></li> <li><a href="#managing-trade-marks" class="button">Managing trade marks</a></li> <li><a href="#ip-index" class="button">In this section</a></li> </ul> </div> </div> </div> </div> </div>   <div class="shell-body" id="content">  <div class="page-maincontent" id="content"> <div class="page-wrapper-wide">  <div class="ip-section-content-row layout-row" id="getting-started"> <div class="content-wrapper"> <div class="layout-col layout-col-3 ip-section-content-row--title-desktop"> <h2>Getting started</h2> </div> <div class="layout-col layout-col-5"> <h2 class="ip-section-content-row--title-mobile" >Getting started</h2> <p>A trade mark identifies a unique product or service. For example, the term BUDGET SUPERMARKET for retail services in relation to food and household items is unlikely to identify one trader from any other in that trade channel.</p><p>The benefits of registering a trade mark include:</p><ul> <li>Exclusive right to use the trade mark throughout New Zealand to promote the goods and/or services it covers.</li> <li>Use of the ® symbol with the trade mark</li> <li>Legal protection to deter others from trying to imitate your brand.</li> <li>A good way to distinguish your business from others.</li> <li>Added value to your business that can increase over time as the mark becomes established in the market.</li> <li>The ability to sell or assign the trade mark to another person or business, or license its use to other parties.</li> </ul><p>If you have a possible trade mark in mind, you can use <a href="https://app.iponz.govt.nz/app/TradeMarkCheck" target="_blank" rel="noopener noreferrer">Trade Mark Check</a> to see if there are trade marks like yours on the NZ Register.</p> </div> <div class="layout-col layout-col-4">  <ul class="block-ip-section-links"> <li> <a href="/get-ip/trade-marks/search/" > <span class="icon-right-open reverse"></span> <h3 class="title">Search existing trade marks</h3> <div class="description">How to check if a trade mark or logo like yours is already on the New Zealand Register.</div> </a> </li> <li> <a href="/get-ip/trade-marks/spa/" > <span class="icon-right-open reverse"></span> <h3 class="title">Search and preliminary advice</h3> <div class="description">We suggest using this service before applying to register your trade mark.</div> </a> </li> <li> <a href="/get-ip/trade-marks/apply/" > <span class="icon-right-open reverse"></span> <h3 class="title">Apply for a trade mark</h3> <div class="description">Step by step guide that will help make the application process easy to follow and understand.</div> </a> </li> <li> <a href="/get-ip/trade-marks/fees/" > <span class="icon-right-open reverse"></span> <h3 class="title">Fees</h3> <div class="description">Some trade mark services relating to application, advice and renewals may incur fees.</div> </a> </li> <li> <a href="/get-ip/trade-marks/international/" > <span class="icon-right-open reverse"></span> <h3 class="title">International trade marks</h3> <div class="description">Taking your business overseas? Apply in over 100 participating countries with a single application.</div> </a> </li> <li> <a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?fcoOp=EXTRA_Default&op=EXTRA_TM_GoodsAndServices" > <span class="icon-right-open reverse"></span> <h3 class="title">Trade Mark Specification Builder</h3> <div class="description">Search over 60,000 pre-approved goods and services terms to build your specification.</div> </a> </li> </ul>  </div> </div> </div>   <div class="ip-section-content-row layout-row" id="managing-trade-marks"> <div class="content-wrapper"> <div class="layout-col layout-col-3 ip-section-content-row--title-desktop"> <h2>Managing trade marks</h2> </div> <div class="layout-col layout-col-5"> <h2 class="ip-section-content-row--title-mobile" >Managing trade marks</h2> <p>After applying for a trade mark, we will examine your application to confirm if it meets the legal requirements for a registered trade mark.</p> <p>Once you have a registered trade mark, no one else can use that name or logo or sign for a similar goods or services. </p> <p>You can build your business’ reputation, knowing nobody can legally use your name or logo or other sign to pretend to be you or your company.</p> </div> <div class="layout-col layout-col-4">  <ul class="block-ip-section-links"> <li> <a href="/get-ip/trade-marks/process/" > <span class="icon-right-open reverse"></span> <h3 class="title">Examination process</h3> <div class="description">Once submitted, your application to register a trade mark will be examined by this process.</div> </a> </li> <li> <a href="/get-ip/trade-marks/practice-guidelines/" > <span class="icon-right-open reverse"></span> <h3 class="title">Practice guidelines</h3> <div class="description">Our practices and procedures relating to aspects of the filing, examination and registration of trade marks.</div> </a> </li> <li> <a href="/get-ip/trade-marks/maintaining/" > <span class="icon-right-open reverse"></span> <h3 class="title">Maintaining</h3> <div class="description">Once you have a trade mark registration or application there are a number of changes you can make.</div> </a> </li> <li> <a href="/get-ip/trade-marks/renew/" > <span class="icon-right-open reverse"></span> <h3 class="title">Renewing</h3> <div class="description">A trade mark registration can be renewed every 10 years with the payment of a renewal fee.</div> </a> </li> <li> <a href="/get-ip/trade-marks/enforcing/" > <span class="icon-right-open reverse"></span> <h3 class="title">Enforcing</h3> <div class="description">You are responsible for monitoring the way your trade mark is used and protecting it against infringement.</div> </a> </li> <li> <a href="/get-ip/trade-marks/hearings/" > <span class="icon-right-open reverse"></span> <h3 class="title">Hearings</h3> <div class="description">Our role is to administer hearing proceedings to determine disputes and challenges relating to trade marks.</div> </a> </li> </ul>  </div> </div> </div>  </div> </div>  <div class="outer-page-wrapper outer-page-wrapper--padding-default"> <div class="shell-page-footer"> <div class="bottom-page-nav-wrapper"> <div class="page-wrapper" id="ip-index">  <nav class="nav-in-this-section"> <h2 class="nav-title">In this section</h2> <ul> <li> <a href="/get-ip/trade-marks/search/"> <span class="icon-right-open"></span> <h3 class="title">Search for existing trade marks</h3> </a> </li> <li> <a href="/get-ip/trade-marks/spa/"> <span class="icon-right-open"></span> <h3 class="title">Search and preliminary advice</h3> </a> </li> <li> <a href="/get-ip/trade-marks/apply/"> <span class="icon-right-open"></span> <h3 class="title">Apply for a trade mark</h3> </a> </li> <li> <a href="/get-ip/trade-marks/fees/"> <span class="icon-right-open"></span> <h3 class="title">Trade mark fees</h3> </a> </li> <li> <a href="/get-ip/trade-marks/international/"> <span class="icon-right-open"></span> <h3 class="title">International trade marks</h3> </a> </li> <li> <a href="/get-ip/trade-marks/process/"> <span class="icon-right-open"></span> <h3 class="title">Examination process</h3> </a> </li> <li> <a href="/get-ip/trade-marks/practice-guidelines/"> <span class="icon-right-open"></span> <h3 class="title">Practice guidelines</h3> </a> </li> <li> <a href="/get-ip/trade-marks/maintaining/"> <span class="icon-right-open"></span> <h3 class="title">Maintain a trade mark</h3> </a> </li> <li> <a href="/get-ip/trade-marks/renew/"> <span class="icon-right-open"></span> <h3 class="title">Renew a trade mark</h3> </a> </li> <li> <a href="/get-ip/trade-marks/enforcing/"> <span class="icon-right-open"></span> <h3 class="title">Enforcing</h3> </a> </li> <li> <a href="/get-ip/trade-marks/hearings/"> <span class="icon-right-open"></span> <h3 class="title">Trade Mark Hearings</h3> </a> </li> </ul> </nav>  </div> </div> </div> </div>  <div class="page-footer-wrapper"> <div class="mobile realme-block" id="realme-login-mobile"> <ul class="realme_widget realme_secondary_login realme_theme_light no_touch" style="z-index: 1;"> <li><a href="https://app.iponz.govt.nz/app/Extra/Default.aspx?fcoOp=EXTRA__Default&op=EXTRA_login_manager" class="realme_login realme_pipe" target="_blank">Log in <span class="realme_icon_link"></span></a></li> <li><a href="/support/become-a-registered-user/" class="realme_create_account realme_pipe" target="_blank">Create <span class="realme_icon_link"></span></a></li> <li><span class="realme_icon_span"><img src="/_resources/app/client/dist/images/logos/realme-logo.svg" width="90" height="37" alt="RealMe"></span></li> </ul> </div> <footer class="page-footer"> <div class="page-wrapper"> <div class="layout-row first"> <h2 class="access">Navigation</h2> <div class="layout-col-3 layout-col"> <h2>Get IP</h2> <nav class="nav-footer"> <ul role="menu"> <li><a href="/get-ip/trade-marks/" class="current Trade marks">Trade marks</a></li> <li><a href="/get-ip/patents/" class="link Patents">Patents</a></li> <li><a href="/get-ip/copyright/" class="link Copyright">Copyright</a></li> <li><a href="/get-ip/designs/" class="link Designs">Designs</a></li> <li><a href="/get-ip/pvr/" class="link Plant variety rights">Plant variety rights</a></li> <li><a href="/get-ip/geographical-indications/" class="link Geographical indications">Geographical indications</a></li> <li><a href="/get-ip/maori-ip/" class="link Māori IP">Māori IP</a></li> </ul> </nav> </div> <div class="layout-col-3 layout-col"> <h2>Quick links</h2> <nav class="nav-footer"> <ul role="menu"> <li><a href="/support/" class="link IPONZ account support">IPONZ account support</a></li> <li><a href="/support/timeframes/" class="link Timeframes">Timeframes</a></li> <li><a href="/about-iponz/glossary/" class="link Glossary">Glossary</a></li> <li><a href="/patent-attorneys/" class="link Patent attorneys">Patent attorneys</a></li> </ul> </nav> </div> <div class="layout-col-3 layout-col"> <h2>About</h2> <nav class="nav-footer"> <ul role="menu"> <li><a href="/about-iponz/" class="link About us">About us</a></li> <li><a href="/contact-us/" class="link Contact us">Contact us</a></li> <li><a href="/about-iponz/the-journal/" class="link The Journal">The Journal</a></li> <li><a href="/news/" class="link News">News</a></li> </ul> </nav> </div> <div class="layout-col-3 layout-col about-us last"> <h2>Follow Us</h2> <nav class="nav-footer"> <ul role="menu"> <li><a href="https://www.facebook.com/intellectualpropertyofficenz" class="link Facebook">Facebook</a></li> <li><a href="https://www.linkedin.com/company/intellectual-property-office-of-new-zealand" class="link LinkedIn">LinkedIn</a></li> </ul> </nav> </div> </div> <div class="layout-row second">  <ul class="footer-logos"> <li class="mbie"><a href="http://www.mbie.govt.nz/" class="mbie-logo" title="Visit the Ministry of Business, Innovation and Employment home page. "> <img src="/_resources/app/client/dist/images/logos/mbie-logo.png" width="166" height="30" alt="Ministry of Business, Innovation and Employment logo"/></a> <img class="print" src="/_resources/app/client/dist/images/logos/mbie-logo-print.png" width="166" height="30" alt="Ministry of Business, Innovation and Employment logo"/> </li> <li class="nz-govt"> <a href="https://www.govt.nz/" title="newzealand.govt.nz - connecting you to New Zealand central and local government services."> <span class="sr-only"><span lang="mi">Te Kāwanatanga o Aotearoa</span> / </span> <img src="/_resources/app/client/dist/images/logos/NZGovt-logo-expanded-wordmark-white.svg" width="167" height="26" role="img" alt="New Zealand Government logo"> </a> <img class="print" src="/_resources/app/client/dist/images/logos/NZGovt-logo-expanded-wordmark.svg" width="167" height="26" role="img" alt="New Zealand Government logo"> </li> </ul>  </div> <div class="layout-row last">  <nav class="nav-footer last"> <ul role="menu"> <li role="menuitem"><a href="/about-iponz/terms-of-use/" class=" link">Terms of use</a></li> <li role="menuitem"><a href="/about-iponz/copyright/" class=" link">Copyright</a></li> <li role="menuitem"><a href="/about-iponz/privacy/" class=" link">Privacy statement</a></li> <li id="crown-copyright" class="copyright">Crown copyright © 2024</li> </ul> </nav>  </div> </div> </footer> </div>   <div class="link-back-to-top"> <div class="page-wrapper"> <a href="#top"><span class="icon-arrow-up"></span>Top</a> </div> </div>  </div>  <script type="text/javascript" src="/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1920218804" async></script></body> </html>

CINXE.COM

Trade marks | Intellectual Property Office of New Zealand