Nicholas Scalice, MPA, PCM - Earnworthy

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="public_profile_v3_desktop"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.3497" data-call-tree-id="AAYyRYxhnFy4+M3k4fdAgg==" data-multiproduct-name="public-profile-frontend" data-service-name="public-profile-frontend" data-browser-id="36f61afd-4a0b-4e84-88ca-5c0821565385" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:public_profile_v3;Qy0aPQ/8QVqZJ7V5TAW8NA==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-msafdf-lib="https://static.licdn.com/aero-v1/sc/h/80ndnja80f2uvg4l8sj2su82m" data-logout-url="/uas/logout" data-is-li-sugr-tracking-enabled data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="enabled" data-human-member-lix-treatment="enabled" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="enabled"> <link rel="canonical" href="https://www.linkedin.com/in/nscalice">    <meta property="al:android:url" content="https://www.linkedin.com/in/nscalice"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://www.linkedin.com/in/nscalice"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <meta property="og:image" content="https://static.licdn.com/scds/common/u/images/email/artdeco/logos/96/linkedin-bug-color.png"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>Nicholas Scalice, MPA, PCM - Earnworthy | LinkedIn</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/8o5908a3zzjr5en4ikakjf67a"> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="litmsProfileName" content="public-profile-frontend"> <meta name="ubba" content="https://static.licdn.com/aero-v1/sc/h/dlxevueaszn1k5tiemxu7kmqy"> <meta name="platform" content="https://static.licdn.com/aero-v1/sc/h/exkw4l4akgsym3om6tnupboq6"> <meta name="platform-worker" content="https://static.licdn.com/aero-v1/sc/h/7nirg34a8ey4y2l4rw7xgwxx4"> <meta name="description" content="🚀 DO MORE, LEARN MORE, AND EARN MORE WITH GROWTH MARKETING I run a growth… · Experience: Earnworthy · Education: Florida Atlantic University · Location: Port St Lucie · 500+ connections on LinkedIn. 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View Nicholas Scalice, MPA, PCM’s profile on LinkedIn, a professional community of 1 billion members."> <meta property="og:title" content="Nicholas Scalice, MPA, PCM - Earnworthy | LinkedIn"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0"> <meta property="og:type" content="profile"> <meta property="profile:first_name" content="Nicholas"> <meta property="profile:last_name" content="Scalice, MPA, PCM"> <meta property="og:url" content="https://www.linkedin.com/in/nscalice"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@Linkedin"> <meta name="twitter:title" content="Nicholas Scalice, MPA, PCM - Earnworthy | LinkedIn"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/public-profile/api/ingraphs/guestGauge" data-counter-metric-endpoint="/public-profile/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2017-01-26T21:37:17.000+00:00","headline":"What is Marketing Automation?","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQErJwk2cq9yCA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520135614981?e=2147483647&v=beta&t=m7NAqTtQT17vQde4B8rnJwlqjiustj-_BRN5zW0k9FM"},"articleBody":"\u003Cp\u003EMarketing automation has been steadily on the rise for the past decade, with 49% of companies now implementing it according to \u003Ca href=\"http://www.emailmonday.com/marketing-automation-statistics-overview\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEmailmonday\u003C/a\u003E. What is marketing automation, how does it work, and should you be using it?\u003C/p\u003E \n \u003Ch2\u003EMarketing automation defined\u003C/h2\u003E \n \u003Cp\u003EAs your business grows, marketing remains paramount, but it can become even more complicated as the various marketing functions grow with your business. With the rise of digital marketing, the complexity has multiplied. This is where marketing automation comes in.\u003C/p\u003E \n \u003Cp\u003EYou may have heard about marketing automation, but what exactly is it? Well, marketing automation takes the form of software that allows your organization to automate steps of the creation, publishing, and analysis of marketing campaigns. It is often implemented by signing up for a service where all marketing channels are centrally managed through one convenient user interface.\u003C/p\u003E \n \u003Cp\u003EAccording to one \u003Ca href=\"http://www.marketo.com/ebooks/marketing-automation-strategies-for-sustaining-success-ascend2/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ereport\u003C/a\u003E, in 2015 91% of the most successful marketing automation users agree that it is “very important” to their overall success.\u003C/p\u003E \n \u003Ch2\u003EHow does marketing automation work?\u003C/h2\u003E \n \u003Cp\u003ELet’s take a look at how marketing automation operates. With the rise of digital marketing, a vast number of new channels have opened up to reach customers. These include websites, landing pages, social media platforms, apps, blogs, emails, ad placements, and more. Anyone who has managed just one marketing campaign manually knows it is a lot of work in terms of research, management, tracking, and analysis.\u003C/p\u003E \n \u003Cp\u003EHowever, the work only compounds with each different channel. Then the question comes, how do all of the channels fit together? Are customer’s crossing over from one to the other? When are they buying? What is the return on all of this online marketing your company is investing in?\u003C/p\u003E \n \u003Cp\u003EAll of these questions can be answered with the use of marketing automation software. It allows you to manage your entire online marketing efforts from one central location. In fact, what has been discovered is that all of the online channels do in fact work together. Not only that, each channel has a specific purpose, like a step on a ladder to customer conversions.\u003C/p\u003E \n \u003Cp\u003ESo with the right marketing automation platform, you can identify where your customers are coming from and the path they take to make a purchase, and then you can optimize each step along the way.\u003C/p\u003E \n \u003Cp\u003EFurthermore, you are able to work on building long lasting relationships with existing customers by tracking their buying behavior and sending them automated, relative, timely messages.\u003C/p\u003E \n \u003Ch2\u003EBenefits of marketing automation\u003C/h2\u003E \n \u003Cp\u003EMarketing automation has many benefits for your organization. Let’s look at a few of the big ones.\u003C/p\u003E \n \u003Cul\u003E \n \u003Cli\u003EIt saves you time. Marketing automation saves time in creation, publishing and tracking. It streamlines processes to allow for more focus on strategy and messaging, instead of the tedious logistics of the marketing.\u003C/li\u003E \n \u003Cli\u003EIt is efficient. Marketing automation is far more streamlined than traditional forms of marketing. Other than saving time, it can save on labor costs as well.\u003C/li\u003E \n \u003Cli\u003EIt offers CRM integration. This ensures that any leads generated will continue to be followed up, even if the first few contacts are not successful.\u003C/li\u003E \n \u003Cli\u003EIt provides consistency. As one process includes all your marketing efforts, a consistent tone-of-voice for your brand is assured.\u003C/li\u003E \n \u003Cli\u003EPersonalization. Automation allows you to create a unique experience for everyone targeted by a marketing campaign. Because each experience is so unique, people find it more inviting, and this means they are more likely to convert.\u003C/li\u003E \n \u003Cli\u003EData collection. Marketing automation offers excellent data collection opportunities. These detailed reports can be analyzed later for future campaigns.\u003C/li\u003E \n \u003Cli\u003EMultichannel management. Automation allows you to manage multiple channels where your ideal audience members are found.\u003C/li\u003E \n \u003C/ul\u003E \n \u003Ch2\u003EPopular marketing automation tools\u003C/h2\u003E \n \u003Cp\u003EWhen it comes to automation tools, there are many options available. As each tool has their own unique features and benefits it is important to research them before jumping in and selecting one. Many offer free trials which allow you to try them out for a period, finally deciding on the one that works best for your organization.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQHYYmA6wItkEg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520142173697?e=1749081600&v=beta&t=6k5hF0giJHVY4Yd3NKCXyBsuM3gQ6RlFjlznufbVLrU\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EWhile this is by no means a comprehensive list, some of the more popular platforms include:\u003C/p\u003E \n \u003Cul\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.activecampaign.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EActiveCampaign\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.act-on.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EAct-On\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://autopilothq.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EAutopilot\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.hubspot.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHubspot\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.infusionsoft.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EInfusionsoft\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.marketo.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMarketo\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://ontraport.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOntraport\u003C/a\u003E\u003C/li\u003E \n \u003Cli\u003E\u003Ca href=\"http://www.pardot.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPardot\u003C/a\u003E\u003C/li\u003E \n \u003C/ul\u003E \n \u003Ch2\u003EBest practices to get started\u003C/h2\u003E \n \u003Cp\u003EWhen starting out with marketing automation, here are a few best practices:\u003C/p\u003E \n \u003Cul\u003E \n \u003Cli\u003EShop around to find the marketing automation tool you like best. Take advantage of the free trials.\u003C/li\u003E \n \u003Cli\u003ESign up and log in. Sync all of your information so that you can view and manage all of your marketing data in one place.\u003C/li\u003E \n \u003Cli\u003EExplore the available features of each platform to see how it may help you optimize each area of your marketing campaigns.\u003C/li\u003E \n \u003Cli\u003EBegin tracking the results of changes you make right away.\u003C/li\u003E \n \u003Cli\u003ELook into the available training offered by the tool you are using. Many offer invaluable advice on launching automation campaigns.\u003C/li\u003E \n \u003Cli\u003EPlan your next automated marketing campaign and track the results.\u003C/li\u003E \n \u003C/ul\u003E \n \u003Cp\u003EMarketing automation allows you to stay in close communication with your customers on a personal basis, just like when a business first begins, but on a very large scale. It also gives you insight into how to structure your content and how all your channels can benefit each other.\u003C/p\u003E \n \u003Cp\u003EEssentially, you are taking the many pieces of your marketing puzzle and putting them together. Implementing this process is not only extremely beneficial, it is necessary in order to stay competitive in your industry.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGn5Kjwu7g3BQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520533675760?e=1749081600&v=beta&t=1r1BRU11toCx7hCOiIDgLH5oRmetfPAIZApvvSPRdEY\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EWith these powerful platforms available, there’s no reason to ignore the power of marketing automation and the effect it can have on your marketing efforts.\u003C/p\u003E \n \u003Cp\u003EIf you have any specific questions about marketing automation tools, or choosing the right platform for your needs, feel free to reach out in the comments below, on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E, or via \u003Ca href=\"http://earnworthy.com/contact\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eemail\u003C/a\u003E.\u003C/p\u003E \n \u003Ch2\u003E\u003Cstrong\u003EBONUS:\u003C/strong\u003E If you found this article useful, then you'll LOVE my free guide called \"\u003Ca href=\"http://earnworthy.com/50tools\" target=\"_blank\" rel=\"nofollow noopener\"\u003E50 Growth Marketing Tools\u003C/a\u003E.\"\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://earnworthy.com/50tools/\"\u003E \n \u003Ca href=\"http://earnworthy.com/50tools/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQEoHkFbng0DBg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520236987393?e=1749081600&v=beta&t=bpkwgbZ_6-duLk4NTnKDahwMhY4YjRZ-JAq2SXgd3LI\" src=\"//:0\"\u003E\u003C/a\u003E \n \u003C/div\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003C/strong\u003E\u003C/em\u003E\u003Ca href=\"http://earnworthy.com/what-is-marketing-automation/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003E\u003Cstrong\u003EEarnworthy\u003C/strong\u003E\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E\u003Cstrong\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/what-marketing-automation-nicholas-scalice-mpa-pcm"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2016-11-01T02:26:32.000+00:00","headline":"5 Easy Website Usability Tips to Implement Today","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQEeDKHepb2EFw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520215964107?e=2147483647&v=beta&t=hIAG_dcz5CUKBf4ANx5sgQaFEfRAAXD1pt9DZb5Zows"},"articleBody":"\u003Cp\u003EYour website is the face you present to your customers in the digital age, for better or for worse. If your website is visually appealing and easy for customers to navigate, you probably won’t have much trouble snagging sales and turning your web presence into a veritable juggernaut.\u003C/p\u003E \n \u003Cp\u003EUnfortunately, if your site suffers from poor usability, you’ll experience the exact \u003Cem\u003Eopposite \u003C/em\u003Eeffect.\u003C/p\u003E \n \u003Cp\u003EBecause of this, improving the usability of your website is a vital step to ensure that you can develop a thriving online presence. Improved website usability will make it easier for customers to find what they want, increasing your web traffic and retention while simultaneously boosting your SEO.\u003C/p\u003E \n \u003Cp\u003ETo help you get more from your website, here are five tips you can use to improve your site’s usability.\u003C/p\u003E \n \u003Ch2\u003E1. Simplify the navigation\u003C/h2\u003E \n \u003Cp\u003EThe very first thing you should do to give your customers an enjoyable web experience is to make your site navigation simple.\u003C/p\u003E \n \u003Cp\u003EAs \u003Ca href=\"http://www.business2community.com/seo/actionable-ways-improve-website-usability-01309308\" target=\"_blank\" rel=\"nofollow noopener\"\u003Enoted\u003C/a\u003E by Shane Barker, you should “Ensure that visitors can find the information they need in the easiest and quickest way possible…Then, users can take one look at the page and understand where they need to click. Organize your information into categories and use terms that your visitors would readily understand.”\u003C/p\u003E \n \u003Cp\u003EThe more effort you put into simplifying your navigation menus, the easier it will be for your customers to find what they are looking for. Remove jargon from your menu options and consider consolidating certain menu items to make your navigation less cluttered. This can dramatically improve audience retention for your website and reduce frustration for your site visitors.\u003C/p\u003E \n \u003Ch2\u003E2. Enhance the mobile experience\u003C/h2\u003E \n \u003Cp\u003EAt this stage in the digital age, failing to optimize your website for mobile users won’t just make it hard for them to navigate your content—it will also hurt your SEO. When nearly \u003Ca href=\"http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Etwo-thirds of American adults own a smartphone\u003C/a\u003E (and 10% of all Americans are \u003Cem\u003Ewholly dependent\u003C/em\u003E on their smartphone for internet access), failing to optimize for mobile users can seriously hurt your business.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFLG4xXO8mwxA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520583769270?e=1749081600&v=beta&t=E8rkKjtS33DvsAFmk4G-8SgBGWMJ4VHu4SfxTp2ZmTs\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EIf you haven’t already redesigned your site to make it more mobile-friendly, you should do so immediately (and not just to improve your Google rankings). Responsive web design offers a simple solution by automatically tweaking your site’s appearance to fit the display screen and make it easy to read and navigate, giving you access to millions of mobile internet users.\u003C/p\u003E \n \u003Cp\u003EHowever, we’re far beyond the stage where you can just “get by” with a responsive layout. Rather than stop there, make sure you go above and beyond to create a mobile experience that is even \u003Cem\u003Ebetter\u003C/em\u003E than the desktop/laptop experience!\u003C/p\u003E \n \u003Ch2\u003E3. Clarify the copy\u003C/h2\u003E \n \u003Cp\u003EWhen you write clearly and succinctly, it becomes significantly easier for your customers to understand and be persuaded by your marketing messages, as well as navigate from page to page. Short, catchy text will be much more effective in accomplishing your site’s marketing goals, especially since web readers tend to scan content rather than read word-for-word.\u003C/p\u003E \n \u003Cp\u003EShort paragraphs, bullet points, subheadings, and filling your content with relevant words and phrases help your customers find the information they want quickly so they can make a purchasing decision. Hiding important information within large blocks of text will lose customers and sales opportunities.\u003C/p\u003E \n \u003Ch2\u003E4. Optimize the speed\u003C/h2\u003E \n \u003Cp\u003EA website that loads quickly and effectively is an essential part of making your site user-friendly and getting more from your digital business efforts. Speed is so important, in fact, that Quicksprout \u003Ca href=\"http://www.quicksprout.com/2014/08/08/8-ways-to-improve-the-usability-of-your-website/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ereports\u003C/a\u003E, “Online shoppers expect pages to load in two seconds or fewer—and at three seconds, a large share abandon the site.”\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQFoCHvCjcgo5A/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520109005038?e=1749081600&v=beta&t=yPKFmWdDWaKIhsuufO29XfUQ5WQ057FdT2eK3fobyeM\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003ESo what can you do if your website is sluggish? One of the first steps you should take is to remove any unnecessary images or plugins that are slowing down your site. Check to make sure that all images on your site are optimized for the web (ie. that you aren’t using huge image files). You may also wish to consider using a faster web hosting company or installing a caching plugin for an additional speed boost.\u003C/p\u003E \n \u003Ch2\u003E5. Unify the design\u003C/h2\u003E \n \u003Cp\u003EThe colors and typography you implement on your site can also have a significant impact on its usability. And while choosing a \u003Ca href=\"http://www.typewolf.com/blog/most-popular-fonts-of-the-year\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ereadable, aesthetically-appealing font\u003C/a\u003E is important, it is even more vital that you remain consistent in the use of fonts and colors. Few things are more jarring to your visitors than a site that dramatically shifts to a different font or color scheme when they visit a new page.\u003C/p\u003E \n \u003Cp\u003ETo maintain a consistent look, many marketers recommend that you use no more than four colors for text, and no more than two different fonts. This won’t only provide your customers with consistent, easy-to-read messaging—it will also prevent them from thinking they’ve accidentally clicked away from your site.\u003C/p\u003E \n \u003Ch2\u003EYour turn\u003C/h2\u003E \n \u003Cp\u003EBy implementing these practices on your website, you will create a simple, user-friendly experience for your visitors. When your website is a help–rather than a hindrance–for your customers, you can subsequently reap the benefits of improved sales, greater audience retention, and improved SEO rankings.\u003C/p\u003E \n \u003Cp\u003EThe bottom is that with a usable website, \u003Cem\u003Eeverybody\u003C/em\u003E wins.\u003C/p\u003E \n \u003Ch2\u003E\u003Cstrong\u003EBONUS:\u003C/strong\u003E If you found this article useful, then you'll LOVE my free guide called \"\u003Ca href=\"http://earnworthy.com/50tools\" target=\"_blank\" rel=\"nofollow noopener\"\u003E50 Inbound Marketing Tools\u003C/a\u003E.\"\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://earnworthy.com/50tools\"\u003E \n \u003Ca href=\"http://earnworthy.com/50tools\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQGjz3o14otUiw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520148518708?e=1749081600&v=beta&t=Az08SRyv6-ON942HiSYDqztljl_0SAM-rUCUZ5HSaL8\" src=\"//:0\"\u003E\u003C/a\u003E \n \u003C/div\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003C/strong\u003E\u003C/em\u003E\u003Ca href=\"http://earnworthy.com/easy-website-usability-tips/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003E\u003Cstrong\u003EEarnworthy.com\u003C/strong\u003E\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E\u003Cstrong\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’ll show you how to get more traffic, leads, sales, and referrals using the best growth marketing tools, tactics, and strategies. Say hello on \u003C/em\u003E\u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003ETwitter\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/5-easy-website-usability-tips-implement-today-scalice-mpa-pcm"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2016-07-12T01:59:19.000+00:00","headline":"6 Useful Social Media Editorial Calendar Tools","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQEHChvKPOgLCw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520251045355?e=2147483647&v=beta&t=isGafyF1MCdu2YP_Efv9rkMbeInDd1VZrP5XpA_kXKI"},"articleBody":"\u003Cp\u003EYou obviously know just how important having a strong social media presence is to your brand and your business. But are you taking the necessary steps to plan, organize, and schedule your content on a \u003Cstrong\u003Esocial media editorial calendar\u003C/strong\u003E, or are you just going with the flow?\u003C/p\u003E \n \u003Cp\u003EIn this article, I’ll cover some of the best tools you can use to keep track of your social posts, which will not only help you get better results, but will also help you work more efficiently. Sounds pretty good, doesn’t it?\u003C/p\u003E \n \u003Cp\u003ELet’s get started!\u003C/p\u003E \n \u003Ch2\u003EWhy have a social media editorial calendar?\u003C/h2\u003E \n \u003Cp\u003EEffective marketing takes planning. Instead of throwing posts together on a whim, having a calendar gives you several advantages:\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EIt helps you plan your posts in advance.\u003C/strong\u003E With a social media editorial calendar, you can put everything together for the upcoming week or month in one work session. Keep in mind however, scheduling too far in advance can cause you to lose that feeling of spontaneity found in social media, so don’t go overboard.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EIt allows you to create a visual model.\u003C/strong\u003E Putting your content in a grid format lets you see how many posts you have for each platform and how often you are posting. This in turn helps you visualize your content and identify trends, topic groupings, and patterns. It also encourages you to stay organized.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EIt allows for more time to prepare content.\u003C/strong\u003E As you fill the calendar, it is a good idea to create your posts as well, so they are ready to publish when the time arrives. And when you create your content in advance, you can spend more time on each item, thus improving the overall quality of your work.\u003C/p\u003E \n \u003Ch2\u003EWhat to put on your calendar\u003C/h2\u003E \n \u003Cp\u003ESo, you’re ready to put together a calendar, but first what content should go in your posts? Do some research so you can craft interesting and memorable content. A Twitter post for example, with a catchy headline and eye-catching image can gather some attention.\u003C/p\u003E \n \u003Cp\u003ENext, \u003Cstrong\u003Edecide how often you would like to post\u003C/strong\u003E to Facebook, Twitter, Instagram, etc. A good rule of thumb is no more than 2-3 posts per account per day, but for specifics, you should review the current best practices for each social network.\u003C/p\u003E \n \u003Cp\u003EIf you’re looking for \u003Cstrong\u003Eideas for content\u003C/strong\u003E, or would like to add some curated posts from others to your calendar, there are tools for that as well. Content discovery tools such as \u003Ca href=\"http://buzzsumo.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBuzzSumo\u003C/a\u003E and \u003Ca href=\"https://upcontent.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EUpContent\u003C/a\u003E allow you to find links, images, blogs, and more based on pretty much any topic you can think of.\u003C/p\u003E \n \u003Ch2\u003EChoosing the right calendar tool\u003C/h2\u003E \n \u003Cp\u003ECalendar apps generally come in simple, user-friendly, or feature packed editions. Each have different capabilities to cover the range of scheduling options you might need. I researched the following tools so you can pick the best one for your needs.\u003C/p\u003E \n \u003Ch2\u003E1. \u003Ca href=\"https://buffer.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBuffer\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQHgsn-tiPTRPQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520176467590?e=1749081600&v=beta&t=bm5pQZHg2i-1WKB8x7VYjpntnSD1-EB1LRPZMyDCm6U\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EThis is my go-to social media scheduling tool. I use it in conjunction with Sprout Social. \u003Ca href=\"https://buffer.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBuffer\u003C/a\u003E is starting to do much more than just social media scheduling, but scheduling is still the main purpose of the app. It is a fantastic tool that will certainly get the job done when it comes to planning, organizing, and publishing your content at the ideal times.\u003C/p\u003E \n \u003Ch2\u003E2. \u003Ca href=\"http://sproutsocial.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESprout Social\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHLpIZHS6z24w/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520587683173?e=1749081600&v=beta&t=Dvyswi7QjI1RTdGP3k4ctloXwfAs-jWk-N0d4Y5D-R4\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EThis social media scheduling app has a calendar feature inside the platform so that creating, planning, and posting are all in one spot. But that is just one of many awesome features. \u003Ca href=\"http://sproutsocial.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESprout Social\u003C/a\u003E is a powerful tool that acts as an all-in-one social media marketing powerhouse. I use it daily.\u003C/p\u003E \n \u003Ch2\u003E3. \u003Ca href=\"https://trello.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETrello\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQGEOZ7RciOfmw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520174772337?e=1749081600&v=beta&t=8Y6gqZKWGPj0fnD29g8pXdAoHgyJgROgHCCenZEjto4\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EThis tool offers a visual way to organize everything you need in one place. \u003Ca href=\"https://trello.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETrello\u003C/a\u003E lets you make cards to which you attach checklists, images, content, and more. There is even a “calendar view” that lets you assign a due date and see each item on a traditional calendar grid layout. You can also create your marketing posts as a team with the collaboration features.\u003C/p\u003E \n \u003Ch2\u003E4. \u003Ca href=\"http://coschedule.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ECoSchedule\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQG25bXh-11CrQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520203030823?e=1749081600&v=beta&t=PEI_dRv8m-NQY_T5ewGeGpC09aKI0h2mfKaFK9mqZ1o\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EDesigned to do more than just store ideas, \u003Ca href=\"http://coschedule.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ECoSchedule\u003C/a\u003E is an editorial calendar which can organize your entire advertising and publishing universe. It has a social media calendar which lets you gather content, put it directly into a queue, and post it in the order you set. A handy feature is the analytics, which give you clear feedback on the effectiveness of your posts. As noted on their website, more than 10,000 bloggers, editors, and social marketers trust the CoSchedule editorial calendar to plan their blog, content marketing, and social media.\u003C/p\u003E \n \u003Ch2\u003E5. \u003Ca href=\"https://hootsuite.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHootsuite\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQEQlzXcm6NGNw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520145812691?e=1749081600&v=beta&t=sKPPGferleOJOjb7dbZMLuGb7Nab9Iz8ci-dYbJOhXE\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EIf you’ve been working in social media marketing for even a few months, you’ve most likely heard of \u003Ca href=\"https://hootsuite.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHootsuite\u003C/a\u003E. They are a key player in this space. While the platform is meant to be an all-in-one solution for social media management, one of their strongest features is the publisher tool. It covers all the basics at an affordable price point.\u003C/p\u003E \n \u003Ch2\u003E6. \u003Ca href=\"http://meetedgar.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEdgar\u003C/a\u003E\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQG38U2QlHX_8A/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520587683128?e=1749081600&v=beta&t=uGhsMLCpGBxOg5nf5p2NEgwPuECOsA1wqNPRDDtPAt8\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003ELastly, this social media scheduling app allows you to precisely schedule posts and save past posts so you can set them to automatically publish again later. One of the ways \u003Ca href=\"http://meetedgar.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEdgar\u003C/a\u003E tries to differentiate themselves from other tools is with their ability to recycle content after it has been posted. In that sense, you’re always going to have something in your social media queue. While handy, be sure not to overuse your recycled content. Nonetheless, this is a powerful tool with a strong community of supporters behind it.\u003C/p\u003E \n \u003Ch2\u003EFinal thoughts on scheduling\u003C/h2\u003E \n \u003Cp\u003ENo matter which social media editorial calendar tool you select, take some time to learn how it works. Then make it work for \u003Cem\u003Eyou\u003C/em\u003E.\u003C/p\u003E \n \u003Cp\u003EWhen you are pressed for time, it may be tempting to create the same content for all of your social media accounts. But each social media platform is different. Be aware of the types of content that works best for each one. \u003Cstrong\u003EAuthenticity and unique valuable content posted at the ideal times, in the ideal voice, to the ideal audience are the keys to a strong social media presence\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003EAs a final note, \u003Cstrong\u003Emake room for on-the-fly posts\u003C/strong\u003E. We live in a dynamic, ever-changing world. Make sure to account for breaking news, updates in your industry, issues, milestones, and more in order to remain current and relevant regardless of how much content you have scheduled in your queue.\u003C/p\u003E \n \u003Cp\u003EWell, that’s a wrap for this article. If you found it useful, feel free to share it (or schedule it out for later) with your audience. And \u003Cstrong\u003Elet me know which tools you’re using\u003C/strong\u003E to set up your social media editorial calendar by posting in the comments section below or by reaching out on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E!\u003C/p\u003E \n \u003Ch2 class=\"center\"\u003E\u003Cstrong\u003E\u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E\u003C/strong\u003E If you found this article useful, then you'll LOVE my free guide called \"\u003Ca href=\"http://earnworthy.com/50tools\" target=\"_blank\" rel=\"nofollow noopener\"\u003E50 Inbound Marketing Tools\u003C/a\u003E.\"\u003C/h2\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://earnworthy.com/50tools\"\u003E \n \u003Ca href=\"http://earnworthy.com/50tools\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQHDrYFNm96B0Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520189710876?e=1749081600&v=beta&t=56q7mj8f6Lti6PhZzSQhA2IwJuuIiTdd9LTAuxSKBH0\" src=\"//:0\"\u003E\u003C/a\u003E \n \u003C/div\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/social-media-editorial-calendar-tools/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’ll show you how to get more traffic, leads, sales, and referrals using the best inbound marketing tools, tactics, and strategies. Say hello on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/6-useful-social-media-editorial-calendar-tools-scalice-mpa-pcm"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2016-04-24T15:49:29.000+00:00","headline":"10 Landing Page Mistakes That Are Costing You Money","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQH5Sdr7RhS_Ag/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520217104113?e=2147483647&v=beta&t=QrxY2iX7FLivqOlcUtLy-YToLhS1cWK045Brcq9tbv8"},"articleBody":"\u003Cp\u003EA landing page is one of the most crucial aspects of your online marketing campaign. If it is poor, customers that arrive on the page are likely to leave soon after, thus costing you money! Make sure your landing pages are ready to convert by avoiding these 10 common landing page mistakes.\u003C/p\u003E \n \u003Ch2\u003E1. Too much clutter\u003C/h2\u003E \n \u003Cp\u003EOften a landing page is filled with unnecessary details. Cut out the clutter! The only thing your landing page needs to do is make a potential customer take a desired action, turning them into a lead or customer. Use a clean, simple design, making it easier for a potential customer to act.\u003C/p\u003E \n \u003Cp\u003ESocial media icons, excessive navigation links, and widgets are some of the comment page elements that you might want to consider stripping away when building a landing page.\u003C/p\u003E \n \u003Ch2\u003E2. Weak headlines\u003C/h2\u003E \n \u003Cp\u003ELanding page headlines are critical as they determine whether a visitor will continue or not. Sure it is easy just to slap a couple of words together for your headline but instead, take the time to think it through.\u003C/p\u003E \n \u003Cblockquote\u003E\n A headline should stand out, get a potential customer’s attention and make them act. \n \u003C/blockquote\u003E \n \u003Cp\u003EHeadline writing is an art in itself and until you master it, be sure to test various options and see how they perform.\u003C/p\u003E \n \u003Cp\u003EAnother quick tip – use the typical language of your audience. Think in terms of what a potential customer might type into a search engine rather than over thinking your word choice.\u003C/p\u003E \n \u003Ch2\u003E3. Confusing or missing USP\u003C/h2\u003E \n \u003Cp\u003EA landing page needs a unique selling proposition (USP). The USP should be the first thing a company identifies and the first thing a visitor sees. A USP is the focal point of your product or service that makes it stand out from your competitors.\u003C/p\u003E \n \u003Cp\u003EDon’t confuse the unique selling point with a call-to action (CTA). This is one of the most common landing page mistakes. The main selling point is your USP, while the call-to-action makes a potential customer act because of their interest in your USP.\u003C/p\u003E \n \u003Ch2\u003E4. Missing or ineffective CTA\u003C/h2\u003E \n \u003Cp\u003ESpeaking of calls-to-action, your CTA is a crucial piece of the conversion puzzle. Your landing page may already have one, but its effectiveness might be reduced for the following reasons:\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EIt’s not clearly visible.\u003C/strong\u003E Simple techniques can make your CTA more prominent. Try contrasting colors between the CTA button and the rest of the landing page. Don’t be afraid to tweak it so it catches the eye–big, bold, and difficult to miss.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EYou’ve chosen the wrong wording.\u003C/strong\u003E Your CTA must be easy to understand and compelling enough for someone to want to take action. Be direct. Use action words.\u003C/p\u003E \n \u003Cblockquote\u003E\n Reinforce your CTA with supporting statements that remind your visitor of exactly why they should act and what they’ll get when the do. \n \u003C/blockquote\u003E \n \u003Ch2\u003E5. No list of benefits\u003C/h2\u003E \n \u003Cp\u003EDoes your landing page clearly list the benefits your customers will reap if they buy your product or sign up for your service? If not, you have a problem. Visitors want to know what is in it for them; front and center.\u003C/p\u003E \n \u003Cp\u003EYou can tell them about your company and how great it is on the “About Us” page. Focus your landing page on how what you have is going to benefit them. List those benefits clearly.\u003C/p\u003E \n \u003Ch2\u003E6. Too much industry lingo\u003C/h2\u003E \n \u003Cp\u003ECopy is also a crucial aspect of your landing page, and not only when it comes to the headline. The language style you use can scare off visitors; mainly if it’s industry-specific lingo they don’t know. Be sure to use words that potential customers will search for and easily understand.\u003C/p\u003E \n \u003Ch2\u003E7. No social proof\u003C/h2\u003E \n \u003Cp\u003EIf you’re landing page has no social proof, you are losing money. Customer testimonials and reviews have been \u003Ca href=\"https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews\" target=\"_blank\" rel=\"nofollow noopener\"\u003Efound\u003C/a\u003E to influence buying behavior, with 67% of consumers stating reviews impact their purchasing decisions.\u003C/p\u003E \n \u003Cp\u003EPeople are more likely to buy a product or service if others have something good to say about it, and according to a survey by \u003Ca href=\"https://www.brightlocal.com/learn/local-consumer-review-survey-2014/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBright Local\u003C/a\u003E, 88% claim to trust online reviews as much as a personal recommendation.\u003C/p\u003E \n \u003Ch2\u003E8. Complicated forms\u003C/h2\u003E \n \u003Cp\u003EIf your landing page includes any forms, they should be kept as simple as possible, especially if potential customers are \u003Cem\u003Erequired\u003C/em\u003E to fill them in. Minimize the number of fields they need to fill in and condense the number of pages they have to click through.\u003C/p\u003E \n \u003Cp\u003EAs noted digital marketer Neil Patel reminds us, a company named \u003Ca href=\"http://neilpatel.com/2015/12/17/the-definitive-guide-to-lead-generation-form-optimization/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EImageScape\u003C/a\u003E reduced their form fields from 11 to 4 and their conversions improved by 120%!\u003C/p\u003E \n \u003Cp\u003ERemember, keep your forms as straightforward and streamlined as possible. You don’t want to create hurdles for your visitors on the way to the finish line. That said, forms are an excellent way to generate leads as long as they are kept simple.\u003C/p\u003E \n \u003Ch2\u003E9. Insufficient images\u003C/h2\u003E \n \u003Cp\u003EWalls of text do not make for a great or engaging landing page, as humans process images \u003Ca href=\"http://www.business2community.com/digital-marketing/visual-marketing-pictures-worth-60000-words-01126256#zpiIg0SbEIACLRvF.97\" target=\"_blank\" rel=\"nofollow noopener\"\u003E60,000 times faster than text.\u003C/a\u003E\u003C/p\u003E \n \u003Cp\u003EWith a short window to engage visitors, images are critical. They should help to showcase your products, be visually appealing, fit in with the overall flow of the page and finally, make potential customers want to engage further – leading to the CTA.\u003C/p\u003E \n \u003Cp\u003EBut one final note about images. Be careful not to accidently distract the eye from the call-to-action with a particular image.\u003C/p\u003E \n \u003Cblockquote\u003E\n Images on your landing pages should support your CTA, not take away from it. \n \u003C/blockquote\u003E \n \u003Ch2\u003E10. Not testing your page\u003C/h2\u003E \n \u003Cp\u003EFinally, if you are not testing your landing page, you are missing the opportunity to assess and improve it. There are many tools available to do this including A/B testing software, heatmaps and other analytics platforms.\u003C/p\u003E \n \u003Cp\u003ESome of my favorite tools in this department include \u003Ca href=\"http://instapage.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EInstapage\u003C/a\u003E (for running A/B tests), \u003Ca href=\"http://hotjar.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHotjar\u003C/a\u003E (for heatmaps, recordings, and analytics), and \u003Ca href=\"http://usabilityhub.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EUsabilityHub\u003C/a\u003E (for user testing feedback).\u003C/p\u003E \n \u003Cp\u003EContinuously test and improve your page based on your findings.\u003C/p\u003E \n \u003Ch2\u003EWhat do you think of these 10 landing page mistakes?\u003C/h2\u003E \n \u003Cp\u003EWell, there you have it. By avoiding these ten common landing page mistakes, you will be on the path to more conversions.\u003C/p\u003E \n \u003Cp\u003EI hope you found this list helpful. I’d love to hear how you implement these tactics. Have you identified and fixed any aspects of your landing page that boosted your sales? Are there any pitfalls you would add that weren’t mentioned?\u003C/p\u003E \n \u003Cp\u003EShare your thoughts below or on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E and let’s get optimizing!\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E If you found this article useful, then you'll LOVE my new free class called \" \n \u003Ca href=\"http://earnworthy.com/class\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EInbound Marketing Jumpstart\u003C/strong\u003E\u003C/a\u003E.\" \n \u003C/blockquote\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/landing-page-mistakes/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’ll show you how to get more traffic, leads, sales, and referrals using the best inbound marketing tools, tactics, and strategies. Say hello on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/10-landing-page-mistakes-costing-you-money-nicholas-scalice-mpa-pcm"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-10-25T12:03:39.000+00:00","headline":"The Inbound Marketing Workout","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQGeEO-xFr-8gA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520091306283?e=2147483647&v=beta&t=om9Eu5XlW0YU8WqgztPtgSVsKohC3rFasbYZ193kzyk"},"articleBody":"\u003Cp\u003EIf you’re just starting out with inbound marketing, the amount of effort you have to put into your campaigns can seem overwhelming. Buyer personas, sales funnels, lead magnets, oh my! \u003Cem\u003EWhere do you begin?!\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003EWell, it doesn’t always have to be that way. \u003Cstrong\u003EGetting started with inbound marketing \u003C/strong\u003Ecan be as \u003Cem\u003Eeasy\u003C/em\u003E as starting a new gym routine.\u003C/p\u003E \n \u003Cp\u003EKeep reading and I’ll share with you seven specific steps you’ll need to take to get your inbound marketing efforts in shape.\u003C/p\u003E \n \u003Cp\u003EReady? Let’s go!\u003C/p\u003E \n \u003Ch2\u003E1. Set realistic goals\u003C/h2\u003E \n \u003Cp\u003EIf you’re going to the gym, it’s a smart idea to have goals. Do you want to lose weight, gain muscle, tone up, or what? Similarly, with inbound marketing, \u003Cstrong\u003Eyou need to know what you’re looking to get out of your campaigns\u003C/strong\u003E.\u003C/p\u003E \n \u003Cblockquote\u003E\n Your goals should be \n \u003Cstrong\u003E\u003Cem\u003ESMART\u003C/em\u003E\u003C/strong\u003E. In other words, they should be specific, measurable, attainable, realistic, and timely. \n \u003C/blockquote\u003E \n \u003Cp\u003EDo you want more leads or more sales? Would you be satisfied with more social shares and higher brand awareness for your product or service? Whatever the case may be, having the right set of goals is the essential starting point to a powerful inbound marketing campaign.\u003C/p\u003E \n \u003Ch2\u003E2. Remember to warm up first\u003C/h2\u003E \n \u003Cp\u003ENow, once you have your goals, don’t just jump in head first. You need to make sure you have all of your bases covered \u003Cem\u003Ebefore\u003C/em\u003E opening the flood gates. For instance, if you’re going to be sending traffic to a landing page, make sure you have installed retargeting scripts if retargeting is part of your strategy.\u003C/p\u003E \n \u003Cp\u003EAnd if you’re launching a new website, be sure to conduct usability testing before going live. You never know what you’ll find with a solid usability test.\u003C/p\u003E \n \u003Cp\u003EThe bottom line is, \u003Cstrong\u003Eyou need to have all of the technical, sales, and support systems in place from the start\u003C/strong\u003E. Is your sales team ready to work with inbound-generated leads? Make sure they are before you hit that launch button!\u003C/p\u003E \n \u003Ch2\u003E3. Make it a habit\u003C/h2\u003E \n \u003Cp\u003EMany folks believe that in order to form a habit, you need to do something for a minimum of 21 days. While the actual number of days is debated, it remains true that forming habits takes time.\u003C/p\u003E \n \u003Cblockquote\u003E\n But once you get in the habit of doing something, \n \u003Cstrong\u003Eyou’re much more likely to stick with it for the long-term\u003C/strong\u003E. \n \u003C/blockquote\u003E \n \u003Cp\u003EAs far as inbound marketing is concerned, you’re going to need to take that long-term approach in order to succeed. This isn’t a “quick fix” approach to marketing.\u003C/p\u003E \n \u003Cp\u003ESo, set down daily reminders to check on your campaigns, create fresh content, and analyze what’s working. Rinse and repeat until you don’t even have to remind yourself anymore.\u003C/p\u003E \n \u003Ch2\u003E4. Change things up occasionally\u003C/h2\u003E \n \u003Cp\u003EOn the other hand, \u003Cstrong\u003Edon’t let a habit become an excuse for getting stuck in your ways\u003C/strong\u003E. Inbound marketing is a relatively young field. There is still a ton of stuff to figure out. All of the inbound “experts” of today will need to keep learning if they want to stay on top in the months and years ahead.\u003C/p\u003E \n \u003Cp\u003EContinue to learn new tactics and strategies, and constantly be on the lookout for new tools and technology. Read the top industry blogs, listen to the popular marketing podcasts, and above all else, ask lots of questions!\u003C/p\u003E \n \u003Cp\u003EI’ve seen marketing campaigns fail because they weren’t able to keep up with the times. Don’t become another statistic. Stay ahead of the curve by switching things up like a mad scientist, who’s \u003Cem\u003Ealways\u003C/em\u003E looking for something else to test.\u003C/p\u003E \n \u003Ch2\u003E5. Start with the right fuel\u003C/h2\u003E \n \u003Cp\u003EFitness enthusiasts understand just how important proper nutrition is. You can work out like crazy and still never hit your goals if you have a terrible diet.\u003C/p\u003E \n \u003Cp\u003EIn the same way, you can be using the latest and greatest inbound marketing tools and tactics, but \u003Cstrong\u003Eif your core content is mediocre, you’re not going to succeed\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003ESo, regardless of whatever it is that you’re marketing, you need to understand it like the back of your hand. Become an expert in your field, or work with experts who can produce the quality of content your audience expects and deserves.\u003C/p\u003E \n \u003Cblockquote\u003E\n Your \n \u003Cem\u003Econtent\u003C/em\u003E–whether it be written blog posts, videos, podcasts, or anything else–is your fuel. Your entire inbound strategy lives off of it, so \n \u003Cstrong\u003Emake it count\u003C/strong\u003E. \n \u003C/blockquote\u003E \n \u003Ch2\u003E6. Find the right partners\u003C/h2\u003E \n \u003Cp\u003ELots of folks prefer to go to the gym with a workout buddy. And lots of great inbound marketers prefer to work with marketing partners to increase the effectiveness of their campaigns.\u003C/p\u003E \n \u003Cp\u003EGuest bloggers, podcasters, and forum moderators all make great marketing partners. The idea is to \u003Cstrong\u003Efind someone who already has access to an audience that you’d like to connect with\u003C/strong\u003E, and then find out how the two of you can work together, either as a one-time project or an ongoing partnership.\u003C/p\u003E \n \u003Ch2\u003E7. Track your progress\u003C/h2\u003E \n \u003Cp\u003ELast but not least, you need to \u003Cstrong\u003Etrack everything you’re doing from the very beginning\u003C/strong\u003E. As I mentioned above, when setting goals, you should make sure they’re measurable.\u003C/p\u003E \n \u003Cp\u003EAs the saying goes, you cannot improve what you cannot measure. So be sure to have your analytics systems in place (such as Google Analytics), and know what to look for. That way, you can see what’s working, and do more of that.\u003C/p\u003E \n \u003Ch2\u003EReady, set, go!\u003C/h2\u003E \n \u003Cp\u003EHopefully, these guidelines will help give some direction to your inbound marketing efforts. It’s all about creating the right system and making it work for you and your audience.\u003C/p\u003E \n \u003Cp\u003EDon’t get discouraged if you don’t see results right away. Just like working out, \u003Cem\u003Ethis stuff takes time\u003C/em\u003E. But if you put in the effort, it will pay off in the end.\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E If you found this advice useful, then you'll LOVE my new free guide, \" \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EThe Ultimate Marketing Toolbox\u003C/strong\u003E\u003C/a\u003E.\" \n \u003C/blockquote\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/inbound-marketing-workout/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI help businesses earn attention, trust, sales, and loyalty, using the best und marketing tools and tactics. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/inbound-marketing-workout-nicholas-scalice-mpa"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-10-13T19:58:48.000+00:00","headline":"9 Decisions You Must Consider Before Starting a Blog","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQF4p9eGC0-Tgg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520144625525?e=2147483647&v=beta&t=kdtjqGOi1FyPpaTSnUKozHAqbMK9XXNUweo4LRNzU-A"},"articleBody":"\u003Cp\u003EBlogging is not the new kid on the block anymore. If you look left and right, it seems like everyone and their brother has a blog. Yet blogging is \u003Cem\u003Enot\u003C/em\u003E going away.\u003C/p\u003E \n \u003Cp\u003EWhile the field has become crowded, \u003Cstrong\u003Ethere is still plenty of room for great content to rise to the top\u003C/strong\u003E. With the right focus, your blog can certainly stand out from the noise.\u003C/p\u003E \n \u003Cp\u003EBut before you even \u003Cem\u003Ebegin\u003C/em\u003E blogging, there are several important decisions you must consider so that you set yourself up for the best chance of success.\u003C/p\u003E \n \u003Cp\u003EThese decisions weren’t just picked out of thin air. Rather, \u003Cstrong\u003EI’ve learned the lessons the hard way\u003C/strong\u003E, going back to 2009, when I first began to take blogging seriously.\u003C/p\u003E \n \u003Cp\u003EI hope you can learn from my mistakes along the way, so that your blogging journey is much smoother than mine. Let’s get to the list, shall we?\u003C/p\u003E \n \u003Ch2\u003E1. What’s your niche?\u003C/h2\u003E \n \u003Cp\u003E\u003Cstrong\u003EIf you don’t have a niche, you don’t have a blog.\u003C/strong\u003E At least, that’s how it is these days if you plan on getting any traction at all. Blogs need to be about something \u003Cem\u003Especific\u003C/em\u003E. You need to have a laser-like focus on one area or another.\u003C/p\u003E \n \u003Cp\u003EThat’s not to say your niche can’t evolve over time. I’ve certainly shifted the focus of my various blogs over time, but at any given point, I was almost always writing about one unified topic area.\u003C/p\u003E \n \u003Cblockquote\u003E\n If you don't have a niche, you don't have a blog. \n \u003C/blockquote\u003E \n \u003Cp\u003EPicking a niche is an \u003Cem\u003Eart\u003C/em\u003E and a \u003Cem\u003Escience\u003C/em\u003E. You obviously need to choose something you care enough about to be able to produce content on a regular basis. But you also need to \u003Cstrong\u003Eresearch the demand for a specific topic before you jump in\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003EDo your homework, share your idea with friends and family, but ultimately, settle on something that will act as your focal point.\u003C/p\u003E \n \u003Ch2\u003E2. How will you stand apart?\u003C/h2\u003E \n \u003Cp\u003ESo, you have a niche, but you’re almost certainly not the \u003Cem\u003Eonly\u003C/em\u003E one in that space. That’s where differentiation comes in. \u003Cstrong\u003ETry to set yourself apart from other bloggers by approaching your subject area from a unique angle.\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EUsually, the best way to go about this is to \u003Cstrong\u003Ecombine two topics into one\u003C/strong\u003E. For instance, Derek Halpern of \u003Ca href=\"http://socialtriggers.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESocial Triggers\u003C/a\u003E got on the map by writing about marketing \u003Cem\u003Eand\u003C/em\u003E psychology, and how they work together.\u003C/p\u003E \n \u003Cblockquote\u003E\n Try to set yourself apart from other bloggers by approaching your subject area from a unique angle. \n \u003C/blockquote\u003E \n \u003Cp\u003EI’ve been known to combine personal productivity practices and inbound marketing strategies, and not many others are doing that.\u003C/p\u003E \n \u003Cp\u003EYou get the point. Try to differentiate your voice in some way so that your content is catchy, unique, and engaging.\u003C/p\u003E \n \u003Ch2\u003E3. What’s your (personal) brand?\u003C/h2\u003E \n \u003Cp\u003EThis is probably the toughest decision you’ll make. First and foremost, if you have the choice, you need to decide if you’ll be blogging under your personal brand, or if you’ll create an independent brand identity.\u003C/p\u003E \n \u003Cblockquote\u003E\n New bloggers must decide if they'll use their personal brand or create a new brand identity. \n \u003C/blockquote\u003E \n \u003Cp\u003EFor me, I decided to go with a brand identity, but I purposely chose to use a rather generic name (Earnworthy). In fact, when I first launched my brand in 2013, I had no intention of making it purely about marketing, but here we are!\u003C/p\u003E \n \u003Cp\u003ESo, \u003Cstrong\u003Echoose a brand name carefully if you decide to go down that path\u003C/strong\u003E. If your brand name is “Awesome Email Marketing Hacks,” then you’re significantly limiting the flexibility you have if you decide to branch out or explore other marketing topics in the future.\u003C/p\u003E \n \u003Cp\u003EThat’s why so many folks choose to go with their personal brand. Gary Vaynerchuk is a great example. He’s done so much in so many different industries, from vlogging about wine to giving keynotes about hustling. But since he is primarily known as \u003Cem\u003EGary Vaynerchuk\u003C/em\u003E, his personal brand follows him everywhere he goes.\u003C/p\u003E \n \u003Ch2\u003E4. What platform will you use?\u003C/h2\u003E \n \u003Cp\u003EI’m going to try to make this one easy for you. Use \u003Ca href=\"http://earnworthy.com/go/wordpress\" target=\"_blank\" rel=\"nofollow noopener\"\u003EWordPress\u003C/a\u003E. There. \u003Cstrong\u003EDone.\u003C/strong\u003E Move on.\u003C/p\u003E \n \u003Cp\u003EOkay, well, I am a little biased here, since I’ve been using WordPress since what seems like the beginning of time. But I like WordPress because it just works! And it gives you the flexibility to do pretty much anything.\u003C/p\u003E \n \u003Cp\u003EAfter all, \u003Cstrong\u003EWordPress started as a blogging platform\u003C/strong\u003E, and we’re talking about blogging, so what could be better than that?\u003C/p\u003E \n \u003Cblockquote\u003E\n One of the best blogging platforms to use if you're just getting started is WordPress. \n \u003C/blockquote\u003E \n \u003Cp\u003EAs for choosing between WordPress.com and WordPress.org, this really comes down to your comfort level. My blogs are all self-hosted (WordPress.org). If you are conformable with setting things up on your own, or you have someone to help you with that, then go with the self-hosted option. That will give you the most flexibility.\u003C/p\u003E \n \u003Ch2\u003E5. What will the design and functionality look like?\u003C/h2\u003E \n \u003Cp\u003EAnother great feature of building a WordPress site is the wide range of \u003Cstrong\u003Ethemes, skins, and plugins\u003C/strong\u003E that are available, many of which are free.\u003C/p\u003E \n \u003Cp\u003EFor the look of your site, you’re going to want to use a nice premium theme though. I personally use and recommend \u003Ca href=\"http://earnworthy.com/go/studiopress\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGenesis Framework from StudioPress\u003C/a\u003E.\u003C/p\u003E \n \u003Cblockquote\u003E\n Check out Genesis if you're looking for a fast, optimized WordPress framework. \n \u003C/blockquote\u003E \n \u003Cp\u003EYou’ll also want to \u003Cstrong\u003Egrab some popular plugins\u003C/strong\u003E for social sharing, email opt-in boxes, SEO, and more. I won’t get into specifics here, but you can always hit me up on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E or via \u003Ca href=\"http://earnworthy.com/contact/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eemail\u003C/a\u003E if you’d like to talk about this.\u003C/p\u003E \n \u003Ch2\u003E6.When will you start building an email list?\u003C/h2\u003E \n \u003Cp\u003E\u003Cstrong\u003EThe biggest mistake I ever made as a blogger was not building my email list from day one.\u003C/strong\u003E Even if building an email list sounds like a ridiculous idea to you at this moment in time, consider doing it!\u003C/p\u003E \n \u003Cblockquote\u003E\n The biggest mistake I ever made as a blogger was not building my email list from day one. \n \u003C/blockquote\u003E \n \u003Cp\u003EEmail lists are an extremely important part of blogging, both for retaining and reaching your readers, and for selling stuff later on. Even if you have no intention of ever selling anything to anyone, there’s no harm in at least getting the tools in place to begin building a list from the start.\u003C/p\u003E \n \u003Ch2\u003E7. How will you promote your content?\u003C/h2\u003E \n \u003Cp\u003EYou can write all the content in the world, but without a strong marketing campaign, it’ll be difficult to get any traction early on. That’s where blog promotion comes in.\u003C/p\u003E \n \u003Cp\u003EWill you be using social media? Will you be focusing on search engine traffic? Do you have a budget for paid media, if you want to scale up sooner rather than later? Are you creating content that can easily be shared by others?\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EThese are just some of the questions you should be asking yourself early on\u003C/strong\u003E, so you’re not disappointed when your first post gets three visits, all of which come from you.\u003C/p\u003E \n \u003Cblockquote\u003E\n Blogging has no shortcuts. Just write great stuff and promote the heck out of it. \n \u003C/blockquote\u003E \n \u003Cp\u003EBuilding an audience takes time, but it can be done if you put in the work. There are no shortcuts here. \u003Cstrong\u003EJust write great stuff and promote the heck out of it.\u003C/strong\u003E In fact, spend more time promoting it than writing it!\u003C/p\u003E \n \u003Ch2\u003E8. What will be your guest blogging policy?\u003C/h2\u003E \n \u003Cp\u003EGuest blogging is a great way to get original content for your blog or get exposure from other blogs. The standard practice of an article swap is rather simple.\u003C/p\u003E \n \u003Cblockquote\u003E\n Guest posting is a terrific way to build up your initial blog audience. \n \u003C/blockquote\u003E \n \u003Cp\u003EYou \u003Cstrong\u003Ereach out to fellow bloggers\u003C/strong\u003E who write about similar topics to you, and offer to provide an original unpublished article in return for the same from them. You then each post your articles on your respective blogs, in order to gain awareness from new audiences.\u003C/p\u003E \n \u003Cp\u003EIf you do this on a regular basis, \u003Cstrong\u003Eit’s a terrific way to build up your initial reader base\u003C/strong\u003E. Just be very selective when reaching out to other blog owners. Go for \u003Cem\u003Equality\u003C/em\u003E over \u003Cem\u003Equality\u003C/em\u003E.\u003C/p\u003E \n \u003Ch2\u003E9. How will you measure success?\u003C/h2\u003E \n \u003Cp\u003ELastly, with all of this activity, \u003Cstrong\u003Eyou need to know what to look at so that you know if its working or not\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003EWill your success be measured by overall traffic, or email subscribers, or social shares? These are just some of the more popular metrics, but there are dozens of other ways to measure success as well.\u003C/p\u003E \n \u003Cblockquote\u003E\n Make sure you're measuring the ideal blog metrics from the start to know what works. \n \u003C/blockquote\u003E \n \u003Cp\u003EThe important part here is to \u003Cstrong\u003Emake sure you’re setting a baseline and tracking your performance over time\u003C/strong\u003E, so that you know what’s working and what needs to be fixed.\u003C/p\u003E \n \u003Ch2\u003EReady, set, blog!\u003C/h2\u003E \n \u003Cp\u003EWell, that’s all I have for you in this article. Now it’s up to you to go out there and \u003Cstrong\u003Eblog until you cannot blog anymore\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003EIf you found these tips helpful, I’d greatly appreciate it if you \u003Cstrong\u003Espread the word\u003C/strong\u003E by sharing this post with your followers. And let me know if you have any comments or questions below or on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E.\u003C/p\u003E \n \u003Cp\u003EHappy blogging!\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E If you found this advice useful, then you'll LOVE my new free guide, \" \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EThe Ultimate Marketing Toolbox\u003C/strong\u003E\u003C/a\u003E.\" Grab your copy for free  \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E. \n \u003C/blockquote\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/blog-decisions/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI help brands get attention, gain trust, and generate sales using the best inbound marketing tools and tech. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/9-decisions-you-must-consider-before-starting-blog-scalice-mpa"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-09-24T20:11:55.000+00:00","headline":"7 Reasons Your Landing Pages Aren’t Working","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQFxYCKoPjUEOA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520063136762?e=2147483647&v=beta&t=HG2oFMuOwCNouDUC0aXMt2_qK6f6qyHteJFgGDZMCmU"},"articleBody":"\u003Cp\u003ELanding pages are great. Everyone wants to have \u003Cem\u003Etons\u003C/em\u003E of them, for all of their different offerings, but just putting up a bunch of pages won’t necessarily get you more sales.\u003C/p\u003E \n \u003Cp\u003EYou see, just like everything else in marketing, \u003Cstrong\u003Ethere’s a science behind building landing pages that convert\u003C/strong\u003E. Well, I should say it’s an \u003Cem\u003Eart\u003C/em\u003E and a science (and a little dash of luck).\u003C/p\u003E \n \u003Cp\u003ESo, if you’re serious about your landing pages, and you want to make sure they have the best shot of turning your visitors into leads and customers, then \u003Cstrong\u003Epay attention to these five important points\u003C/strong\u003E below.\u003C/p\u003E \n \u003Cp\u003EIf you’re guilty of any of these things, you’re most likely hurting your conversion rate. But then again, don’t take my word for it. Rather than updating your existing landing pages to incorporate these tips below (if you haven’t done so already), try to \u003Cstrong\u003Edo some A/B testing\u003C/strong\u003E. That way you’ll be able to see just what works and what doesn’t work for your specific brand.\u003C/p\u003E \n \u003Cp\u003EOkay, enough babbling. Let’s get to the good stuff. Here are five reasons why your landing pages might be sucking the life out of your conversion rates, while skyrocketing your bounce rates:\u003C/p\u003E \n \u003Ch2\u003E1. Too much information\u003C/h2\u003E \n \u003Cp\u003EThe first rule of landing page design will sound familiar: \u003Cstrong\u003EKeep It Simple, Silly\u003C/strong\u003E. Yeah, we’re talking about the KISS method.\u003C/p\u003E \n \u003Cp\u003EYou don’t want to be the one writing a novel on your landing page. People just don’t have time to read a ton of info these days. The old-fashioned mile-long landing pages that worked so well five years ago aren’t converting like the used to (they may still work for some niches, but not many).\u003C/p\u003E \n \u003Cp\u003ESo, only convey the information you \u003Cem\u003Eabsolutely\u003C/em\u003E need to. And anything that can be conveyed in a more dynamic way, by all means, go for it! Yes, that includes video, infographics, even GIFs. If you can get your story across with these other types of media (and it won’t significantly hurt your load times or usability), give it a shot.\u003C/p\u003E \n \u003Cp\u003EBut regardless of the \u003Cem\u003Eformat\u003C/em\u003E of your message, your message itself needs to be concise. This is where it pays to learn some copywriting best practices. Check out \u003Ca href=\"http://amzn.to/1M985KZ\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Adweek Copywriting Handbook by Joseph Sugarman\u003C/a\u003E as a starting point. This is one of the best books on the market regarding copywriting tactics and strategies.\u003C/p\u003E \n \u003Cp\u003EOnce you’ve read that great book, go take a chainsaw to your copy. \u003Cem\u003EReduce, reduce, reduce!\u003C/em\u003E Seriously, less is more when it comes to landing page copy. Got it?\u003C/p\u003E \n \u003Ch2\u003E2. Horrible usability (especially on mobile)\u003C/h2\u003E \n \u003Cp\u003EUsability is such an important factor in landing page design. But we often overlook it, because it’s sort of abstract. We can’t really \u003Cem\u003Esee\u003C/em\u003E usability when we’re designing the page, in the same way we could see the amount of copy or the CTAs. Therefore, we have to rely on testing in order to see where our usability issues are.\u003C/p\u003E \n \u003Cp\u003EA great site to get this type of testing done is \u003Ca href=\"http://earnworthy.com/go/usertesting\" target=\"_blank\" rel=\"nofollow noopener\"\u003EUserTesting.com\u003C/a\u003E. Check them out. They even offer a free five-minute usability test video to new customers.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EWhat you should be asking about and looking for are things like:\u003C/strong\u003E\u003C/p\u003E \n \u003Cul\u003E \n \u003Cli\u003EWhere are users clicking?\u003C/li\u003E \n \u003Cli\u003EWhat’s the first thing a user notices when landing on the page?\u003C/li\u003E \n \u003Cli\u003EDoes the call-to-action stand out?\u003C/li\u003E \n \u003Cli\u003EAre there issues with forms, buttons, links, video play buttons, etc?\u003C/li\u003E \n \u003Cli\u003EHow far down the page does a user scroll?\u003C/li\u003E \n \u003Cli\u003EWhat’s the experience like on desktop vs. mobile?\u003C/li\u003E \n \u003C/ul\u003E \n \u003Cp\u003EThese questions just scratch the surface of what you should be looking to get out of a usability test. For more on the topic, I’ll recommend another great book. It’s called \u003Ca href=\"http://amzn.to/1Du5g61\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDon’t Make Me think, Revisited by Steve Krug\u003C/a\u003E. This book will teach you everything you need to know about usability on the web and on mobile.\u003C/p\u003E \n \u003Cp\u003EAnd yeah, mobile is a pretty big deal. You better put in twice the effort to \u003Cstrong\u003Emake sure your mobile user experience rocks\u003C/strong\u003E, because that’s just where more and more traffic is coming from.\u003C/p\u003E \n \u003Cp\u003EAdditionally, perfecting a mobile user experience is more difficult than desktop, because we have a much smaller canvas to work with. Make every pixel count!\u003C/p\u003E \n \u003Ch2\u003E3. Limited relevance between source and page\u003C/h2\u003E \n \u003Cp\u003EThis might sound a little confusing, but in reality, it’s quite simple. Your landing page needs to get traffic from somewhere, right? So \u003Cstrong\u003Ethe places it gets traffic from is called the \u003Cem\u003Esource\u003C/em\u003E\u003C/strong\u003E. The source could be a Facebook ad campaign, a traditional Google Adwords campaign, an email marketing campaign, a link in a slide deck presentation, a tweet, or wherever. You get the idea.\u003C/p\u003E \n \u003Cp\u003ESo, whatever it is that people are clicking on to get to your landing page better be very relevant to your landing page, and vice versa. That means, the ad copy in your Facebook ad should match some of the copy found on your landing page.\u003C/p\u003E \n \u003Cp\u003EBasically, \u003Cstrong\u003Eyou want people to feel like everything is tied together\u003C/strong\u003E. If you’re advertising “awesome kitten cupcakes with blue sprinkles” in your ad copy, then you should use that same phrase on your landing page, preferably above the fold.\u003C/p\u003E \n \u003Cp\u003EOne of the main reasons people bounce off of landing pages is that they don’t see the connection between \u003Cem\u003Ewhatever they clicked on\u003C/em\u003E to get there and \u003Cem\u003Ewhat’s on the page\u003C/em\u003E. The page basically failed to deliver on the promise that was made in the source copy. Don’t be that guy.\u003C/p\u003E \n \u003Ch2\u003E4. Not trustworthy or credible\u003C/h2\u003E \n \u003Cp\u003ELanding pages need to look really, \u003Cem\u003Ereally\u003C/em\u003E nice these days. It pays to invest in the right tools to make your pages shine.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EMy absolute favorite landing page builder is \u003Ca href=\"http://earnworthy.com/go/instapage\" target=\"_blank\" rel=\"nofollow noopener\"\u003EInstapage\u003C/a\u003E.\u003C/strong\u003E I can build a sharp page from scratch in 30 minutes, or use one of their awesome templates and customize it from there.\u003C/p\u003E \n \u003Cp\u003EBecause of tools such as Instapage, you’re no longer held hostage by web designers when you need to get landing pages up and running quickly. Take the time to learn how to use one of these do-it-yourself tools, and you’ll thank me later.\u003C/p\u003E \n \u003Ch2\u003E5. Too many choices\u003C/h2\u003E \n \u003Cp\u003EAre you asking your visitors to sign up for your newsletter, download your free ebook, like your Facebook page, follow you on Twitter, read your “about” page, \u003Cem\u003Eand\u003C/em\u003E contact you with questions all at the same time?\u003C/p\u003E \n \u003Cp\u003EBelieve me, I’ve seen plenty of pages with this many different choices thrown at the poor visitor. How will Sally Shopper ever make a decision to buy something or fill out a form if she is constantly distracted by seven different (and less important) opportunities to click away? \u003Cstrong\u003EDon’t give too many choices to your visitors.\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EAnd this is really where landing pages differ from regular plain vanilla web pages.\u003Cstrong\u003ELanding pages should have one specific call-to-action (CTA).\u003C/strong\u003E Yes, one. That’s it.\u003Cem\u003EONE!\u003C/em\u003E Not three. Not five.\u003C/p\u003E \n \u003Cp\u003EAnd on the topic of CTAs…\u003C/p\u003E \n \u003Ch2\u003E6. Weak call-to-action\u003C/h2\u003E \n \u003Cp\u003EJust because you’ve whittled your page down to have only one call-to-action, you’re not out of the woods yet. \u003Cstrong\u003EYou need to make certain that your CTA is not too hot, not too cold, but juuuuust right.\u003C/strong\u003E Got it, Goldilocks?\u003C/p\u003E \n \u003Cp\u003EBy call-to-action, I mean the main request or direction on your landing page, asking your visitor to do something. The specific wording you use matters.\u003C/p\u003E \n \u003Cp\u003EHowever, keep in mind, many times you won’t know which call-to-action works best without testing multiple variations. That’s where A/B testing comes in yet again. So be sure to \u003Cstrong\u003Etest your CTAs\u003C/strong\u003E and run with what works!\u003C/p\u003E \n \u003Ch2\u003E7. Too much asking, not enough giving\u003C/h2\u003E \n \u003Cp\u003ELastly, you should strive to \u003Cstrong\u003Ebuild value into your landing pages\u003C/strong\u003E. Try to provide something of value to your visitors, rather than just asking for (or taking) something of value right up front (like an email address or credit card).\u003C/p\u003E \n \u003Cp\u003EThat’s not to say you shouldn’t try to sell. Of course, that’s what landing pages are all about. Just be tactful in how you position your sales messaging. Try to\u003Cstrong\u003E balance out your page by providing very useful, highly relevant and exclusive information \u003C/strong\u003Eto your audience first and foremost.\u003C/p\u003E \n \u003Cp\u003EThat will not only help you build trust and credibility, but it’ll give you a better chance of keeping someone on your page longer so they can read more and ultimately convert into a lead or customer.\u003C/p\u003E \n \u003Ch2\u003EBuild, test, revise!\u003C/h2\u003E \n \u003Cp\u003EWell, that’s all I have for you today. \u003Cstrong\u003ENow, it’s up to you to build your pages\u003C/strong\u003E, test them, and revise them based off of your findings.\u003C/p\u003E \n \u003Cp\u003EOf course, \u003Cstrong\u003Ethere will always be exceptions to these rules\u003C/strong\u003E outlined above, so please don’t look at this as a “one size fits all” approach to landing page optimization. Keep an open mind, test some of these element, use what works, and throw out the rest.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003ELanding pages are never really finished.\u003C/strong\u003E There’s always something else you can test or improve. But the time you invest in these small changes is totally worth the effort. \u003C/p\u003E \n \u003Cp\u003EAnd if you have any questions along the way, feel free to \u003Cstrong\u003Eask away in the comments section\u003C/strong\u003E below or on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E. If I have time, I’d be happy to take a quick glance at your landing pages and offer some feedback.\u003C/p\u003E \n \u003Cp\u003EOh, and do me a favor and \u003Cstrong\u003Eshare this article\u003C/strong\u003E with your friends if you got any value at all out of it, will ya? Thanks a bunch and happy building!\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E If you found this advice useful, then you'll LOVE my new free guide, \" \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EThe Ultimate Marketing Toolbox\u003C/strong\u003E\u003C/a\u003E.\" Grab your copy for free  \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E. \n \u003C/blockquote\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/better-landing-pages/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’m the founder of \u003C/em\u003E\u003Ca href=\"http://earnworthy.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EEarnworthy\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, a blog featuring marketing, productivity, and business growth insights. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/7-reasons-your-landing-pages-arent-working-nicholas-scalice-mpa"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-08-05T19:33:26.000+00:00","headline":"3 Ways to Discover the Hottest Blog Topics in Your Niche","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQGD22uwR5O-fQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520091029375?e=2147483647&v=beta&t=JE6bSmQqtt6uOyPLTcixH7Wm0pTpYOUSuLYNoBbccb0"},"articleBody":"\u003Cp\u003EComing up with a great idea for your next blog post is not easy. Sure, you could write about some plain, boring old subject that you know really well, but that's not going to get any traction.\u003C/p\u003E \n \u003Cp\u003EWhat you need is a system that allows you to discover the \u003Cem\u003Ebest\u003C/em\u003E blog topic ideas before you even write the first word.\u003C/p\u003E \n \u003Cp\u003EIn this article, I'll share \u003Cstrong\u003Ethree specific, actionable tactics you can start using today to generate compelling and relevant blog ideas\u003C/strong\u003E that resonate with your specific audience.\u003C/p\u003E \n \u003Cp\u003EReady, set, go!\u003C/p\u003E \n \u003Ch2\u003E1. Start with Google Trends\u003C/h2\u003E \n \u003Cp\u003EYou have a niche, right? If not, that's going to be your starting point. If you want your blog to stand out, you need to be very specific about what you write about. So for starters, you need to figure out your target market and how you can best serve them. It's better to be too narrow than too broad.\u003C/p\u003E \n \u003Cp\u003EIf you need help with this, a good starting point is to develop a positioning statement. You can read more about that process \u003Ca href=\"http://earnworthy.com/backwards-marketer\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E.\u003C/p\u003E \n \u003Cp\u003EOkay, \u003Cem\u003Enow\u003C/em\u003E we're ready to figure out what is trending in your niche...\u003C/p\u003E \n \u003Cp\u003EFor this, I like to use \u003Ca href=\"http://google.com/trends\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGoogle Trends\u003C/a\u003E.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EStart by plugging in a broad keyword or phrase into Google Trends.\u003C/strong\u003E You need to start with something general here. We're going to narrow it down in a minute.\u003C/p\u003E \n \u003Cp\u003EFor this example, since I blog about marketing, I'm going to type in \"\u003Cstrong\u003Emarketing\u003C/strong\u003E.\" \u003Cem\u003EDuh.\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003EThen, refine the search results by selecting a region, time range, and category. I recommend going with 30 or 90 days and no longer. After all, we're trying to find what's hot \u003Cem\u003Eright now\u003C/em\u003E, not last year.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQFEeVe-rVN6sQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520922828246?e=1749081600&v=beta&t=BdKgzJV2zY5b01k7fGfiuKZlE3VJW1iuYCQ_QX7nPAw\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EOnce you've done this, the data you really want is near the bottom. Look for a section called \"Related Searches.\"\u003C/p\u003E \n \u003Cp\u003ESometimes, Google won't have enough search volume to show results. That's okay. What we're primarily after is the \"Queries\" column anyway.\u003C/p\u003E \n \u003Cp\u003EOne last step here. It is important that you select \"Rising\" instead of \"Top.\"\u003C/p\u003E \n \u003Cp\u003EIf you're curious about the difference between these two choices, here's how Google \u003Ca href=\"https://support.google.com/trends/answer/4355000\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edefines\u003C/a\u003E \"rising\" queries:\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cp\u003ERising searches are terms that were searched for with the term you entered (or overall, if no keyword was entered), which had the most significant growth in volume in the requested time period. For each rising search term, you’ll see a percentage of the term’s growth compared to the previous time period. If you see “Breakout” instead of a percentage, it means that the search term grew by more than 5000%.\u003C/p\u003E \n \u003C/blockquote\u003E \n \u003Cp\u003EGetting back to our example for \"marketing,\" there is one phrase in this list that really catches my attention in the list of rising queries:\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGBk_EJpzW-tQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1520507150097?e=1749081600&v=beta&t=Ag3plnsvxkcvTtFtMcoBtKYwpuRGrxwK3Mjc6vBmeRk\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003ESee it? \u003Cem\u003EExperiential marketing.\u003C/em\u003E What the heck is that? Sounds trendy, doesn't it?\u003C/p\u003E \n \u003Cp\u003EHere's a definition from \u003Ca href=\"http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-101-experiential-marketing\" target=\"_blank\" rel=\"nofollow noopener\"\u003ECreative Guerrilla Marketing\u003C/a\u003E:\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cp\u003EExperiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.\u003C/p\u003E \n \u003Cp\u003EWhile traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.\u003C/p\u003E \n \u003C/blockquote\u003E \n \u003Cp\u003EThis topic had not been on my radar until now. Since Google Trends tells me it is rising in popularity, it might make for a good blog post that can stand out and rank well in search engines.\u003C/p\u003E \n \u003Cp\u003ESo now what?\u003C/p\u003E \n \u003Ch2\u003E2. Find popular articles with BuzzSumo\u003C/h2\u003E \n \u003Cp\u003EOnce I have a nugget of an idea, I move over to \u003Ca href=\"http://earnworthy.com/go/buzzsumo\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBuzzSumo\u003C/a\u003E to dig a little deeper.\u003C/p\u003E \n \u003Cp\u003EIf you haven't heard of BuzzSumo, it is a very powerful marketing tool that can help you analyze what content performs best for any topic or competitor.\u003C/p\u003E \n \u003Cp\u003EGo to BuzzSumo, and search for your newly discovered trending keyword or phrase:\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEQylvjMlNt9g/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1520507150066?e=1749081600&v=beta&t=HkSSkck7kpoeoGbBPexSS8WKL64u8Bt0ABVYQWwg_eg\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003E\u003Cstrong\u003EWhat I'm primarily looking for is the context in which our topic is being used in the most popular articles.\u003C/strong\u003E Make sure you're sorting by \"Total Shares,\" and then look for keywords in each article that tells you what the author is focusing on.\u003C/p\u003E \n \u003Cp\u003EIn this example, we see that the top article is all about \u003Cem\u003Eexamples\u003C/em\u003E of experiential marketing. People obviously want to see it in action.\u003C/p\u003E \n \u003Cp\u003EAnother popular post answers \u003Cem\u003Ewhy\u003C/em\u003E experiential marketing is a worthwhile investment for brands.\u003C/p\u003E \n \u003Cp\u003EAnd lastly, we have a popular post here that mentions experiential marketing \u003Cem\u003Esoftware\u003C/em\u003E.\u003C/p\u003E \n \u003Cp\u003EArmed with this info, I can now craft a decent list of topics and headlines based around experiential marketing.\u003C/p\u003E \n \u003Cp\u003ESo now, you should have a broad keyword from Google Trends, and a more specific collection of supporting keywords from BuzzSumo.\u003C/p\u003E \n \u003Cp\u003EOne more step, and we're done!\u003C/p\u003E \n \u003Ch2\u003E3. Discover relevant questions with Quora\u003C/h2\u003E \n \u003Cp\u003ELast but not least, we want to make sure we're covering all the bases when it comes to answering the right questions in our blog post. So we need to know \u003Cstrong\u003Ewhich questions people are asking\u003C/strong\u003E about a given topic.\u003C/p\u003E \n \u003Cp\u003ETo figure this out, I turn to \u003Ca href=\"http://quora.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003EQuora\u003C/a\u003E. You can find some very interesting questions here. It's a good gauge of what people want to know about and how they're asking for guidance.\u003C/p\u003E \n \u003Cp\u003ESimply plug your trending keyword into Quora and see what comes up:\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C5612AQEAE8rZW6Xdug/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520065031332?e=1749081600&v=beta&t=kkrkNI8Qc6ltr5jaKTPBpGePLO_UXbkwceKUVJ-TJiY\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EMake a list of the questions that catch your attention, that would fit into your blog post, and then be sure to answer them for your audience.\u003C/p\u003E \n \u003Cp\u003ESometimes, these questions will lead to others that aren't listed here. This is just to get you thinking like your audience, so you know which way to approach your topic.\u003C/p\u003E \n \u003Cp\u003EFalling back on my example, I would now try to combine the data from BuzzSumo and Quora to \u003Cstrong\u003Ecraft some very specific blog post topics\u003C/strong\u003E. Here are a few that might work:\u003C/p\u003E \n \u003Cul\u003E \n \u003Cli\u003E5 Brands Using Experiential Marketing to Dramatically Increase Site Traffic\u003C/li\u003E \n \u003Cli\u003EThis Book Convinced Me to Invest in Experiential Marketing\u003C/li\u003E \n \u003Cli\u003E10 Leaders in Experiential Marketing Share Their Favorite Tools\u003C/li\u003E \n \u003C/ul\u003E \n \u003Cp\u003ETry the same steps in your niche. You might be pleasantly surprised with what you can come up with.\u003C/p\u003E \n \u003Ch2\u003EReady to get blogging?\u003C/h2\u003E \n \u003Cp\u003ENow that you know how to find trending topics in your niche, and how to turn them into compelling blog posts, \u003Cstrong\u003Ethe only thing left to do is to actually start writing\u003C/strong\u003E. So grab some coffee and begin typing away!\u003C/p\u003E \n \u003Cp\u003EOh, and leave a comment below or on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E letting me know how these tactics work out for you. I'd love to hear about the interesting topics you come up with.\u003C/p\u003E \n \u003Cp\u003EHappy blogging!\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cspan class=\"underline\"\u003EBONUS:\u003C/span\u003E If you found this advice useful, then you'll LOVE my new free guide, \" \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EThe Ultimate Marketing Toolbox\u003C/strong\u003E\u003C/a\u003E.\" Grab your copy for free  \n \u003Ca href=\"http://earnworthy.com/marketing-toolbox-li\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E. \n \u003C/blockquote\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/discover-blog-topics/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’m the founder of \u003C/em\u003E\u003Ca href=\"http://earnworthy.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EEarnworthy\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, a blog featuring marketing, productivity, and business growth insights. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/3-ways-discover-hottest-blog-topics-your-niche-nicholas-scalice-mpa"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-07-01T14:24:55.000+00:00","headline":"4 Lies Marketers Tell Themselves","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQEFgfzmYdehOg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520175009298?e=2147483647&v=beta&t=fba5JrrWys-DBwJgkidTz9vzaXg5rzIBMZ2C3rckmdU"},"articleBody":"\u003Cp\u003EEvery now and then, \u003Cstrong\u003Emarketers tell little white lies to themselves\u003C/strong\u003E in order to keep doing things the way they’ve always been done. I’m guilty of it, and if you’re a marketer, chances are you are too.\u003C/p\u003E \n \u003Cp\u003EBelow, I’ve compiled some of the most popular white lies that I’ve heard from marketers over the years. Enjoy!\u003C/p\u003E \n \u003Ch2\u003E“The only thing that matters is building my email list”\u003C/h2\u003E \n \u003Cp\u003ELet’s really think about this one for a minute. Sure, it’s important to build your email list, regardless of what you’re selling.\u003C/p\u003E \n \u003Cp\u003EBut \u003Cem\u003Ewhy\u003C/em\u003E is it important?\u003C/p\u003E \n \u003Cp\u003EIt’s important primarily because we live in a very crowded and noisy world, yet \u003Cstrong\u003Epeople still pay attention to their inbox\u003C/strong\u003E.\u003C/p\u003E \n \u003Cp\u003EBasically, email matters to marketers because email matters to consumers. Email gets attention, \u003Cem\u003Efor now\u003C/em\u003E. It has not been completely “ruined” by marketers yet.\u003C/p\u003E \n \u003Cp\u003EFor instance, do you read \u003Cem\u003Eevery\u003C/em\u003E update in your Facebook or Twitter feeds? Of course not.\u003C/p\u003E \n \u003Cp\u003EBut do you at least quickly scan through \u003Cem\u003Eevery\u003C/em\u003E email in your inbox? Most likely, the answer is yes. And if you’re like me, you taker it a step further and get your inbox to \u003Cem\u003Ezero\u003C/em\u003Eon a daily basis.\u003C/p\u003E \n \u003Cp\u003ESo, email only matters because \u003Ca href=\"http://earnworthy.com/attention-or-awareness/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eit helps marketers gain attention\u003C/a\u003E over and above anything else out there, even Facebook ads.\u003C/p\u003E \n \u003Cp\u003EThat might not always be the case. For instance, millennials are using email less than previous generations. Businesses are gravitating to chat platforms such as \u003Ca href=\"http://slack.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESlack\u003C/a\u003E to replace a large chunk of email-based communications. And popular project management tool \u003Ca href=\"http://asana.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EAsana\u003C/a\u003E touts a slogan of “teamwork without email.”\u003C/p\u003E \n \u003Cp\u003EEmail works at getting our attention for now, but don’t assume that will always be the case. Therefore, it’s a lie if we tell ourselves that our email lists are the ultimate end goal. They’re not.\u003C/p\u003E \n \u003Cp\u003EThe end goal is \u003Cem\u003Eattention\u003C/em\u003E. Capture attention from your target market, regardless of where it is.\u003C/p\u003E \n \u003Ch2\u003E“Popovers aren’t annoying”\u003C/h2\u003E \n \u003Cp\u003E\u003Cstrong\u003EDisclaimer:\u003C/strong\u003E I have popovers on my site (using \u003Ca href=\"http://earnworthy.com/go/optinmonster\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOptinMonster\u003C/a\u003E). I am not anti-popover. But I’m also not going to tell you that they \u003Cem\u003Earen’t\u003C/em\u003E slightly annoying.\u003C/p\u003E \n \u003Cp\u003EMind you, they’ve certainly gotten a lot better. \u003Ca href=\"https://optinmonster.com/features/exit-intent/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EExit intent\u003C/a\u003E technology allows marketers to control when popovers show up. This has certainly helped reduce their intrusiveness.\u003C/p\u003E \n \u003Cp\u003EBut does that mean they’re awesome?\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003ENah.\u003C/em\u003E Popovers create friction with visitors. But \u003Ca href=\"http://earnworthy.com/website-refresh-takeaways/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EI still use them\u003C/a\u003E, as do many other marketers. Why?\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EBecause they just work so well.\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003EYeah, that’s right. Popovers work. In fact, my main popover ad converts at a higher rate than any other call-to-action on my blog. So as a marketer, we are almost foolish if we’re not using them.\u003C/p\u003E \n \u003Cp\u003EJust \u003Cstrong\u003Ebe careful to limit when and where they show up\u003C/strong\u003E. And always set the cookie duration to 30 days or more, so that the same user doesn’t have to see the same popover every time they visit.\u003C/p\u003E \n \u003Cp\u003EJust stop telling yourself that popovers aren’t annoying. Let’s call them what they are. They’re slightly annoying, but they work. End of story.\u003C/p\u003E \n \u003Ch2\u003E“I can’t succeed with Facebook unless I pay for ads”\u003C/h2\u003E \n \u003Cp\u003EI recall hearing marketers complain about this about a year ago:\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cem\u003E“Facebook won’t let me reach the audience I worked so hard to build.”\u003C/em\u003E \n \u003C/blockquote\u003E \n \u003Cblockquote\u003E \n \u003Cem\u003E“Facebook is trying to force me to pay to send an update to my own fans.”\u003C/em\u003E \n \u003C/blockquote\u003E \n \u003Cp\u003EWell, guess what? \u003Cstrong\u003EAs marketers, we did this to ourselves.\u003C/strong\u003E We ruined Facebook. We tried to turn it into a giant billboard for our products and services. So what did you think would happen?\u003C/p\u003E \n \u003Cp\u003EAfter all, Facebook cares about the user experience more than (almost) anything else. They need users to enjoy their time in the news feed, so that they’ll stay longer and consume more ads.\u003C/p\u003E \n \u003Cp\u003ESo of course Facebook needed to create ways to limit how many “look at me” and “buy my product” posts show up in news feed.\u003C/p\u003E \n \u003Cp\u003EThey did this subtly over a long period of time, by adjusting the algorithm that determines what shows up in our news feeds.\u003C/p\u003E \n \u003Cp\u003ETrue, these days it is somewhat difficult to gain organic exposure in news feed from a simple post, without spending money to boost the post using Facebook ads. But difficult does not mean impossible.\u003C/p\u003E \n \u003Cp\u003EAs long as you keep creating highly relevant and valuable content for your specific audience, you’ll gain some traction and growth over time. Slow and steady wins the race.\u003C/p\u003E \n \u003Cp\u003EI wouldn’t call it quits on Facebook just because your organic reach is down. Keep in mind, there are many other reasons to be on Facebook as well. For starters, most consumers have come to expect brands to have a professional presence on Facebook.\u003C/p\u003E \n \u003Cp\u003EAnd if you’re against Facebook ads, don’t be. There are some extremely cost-effective ways to create buzz around your brand.\u003C/p\u003E \n \u003Cp\u003EOne way in particular is through the creation of Facebook custom audiences and lookalike audiences, but let’s save that for a later discussion.\u003C/p\u003E \n \u003Ch2\u003E“I don’t have time to blog”\u003C/h2\u003E \n \u003Cp\u003EThis is something I hear all the time. Usually from a marketer who is talking about their website.\u003C/p\u003E \n \u003Cp\u003EThey’re all about content marketing, inbound marketing, etc., yet the last time they’ve personally pushed the \u003Cem\u003Epublish\u003C/em\u003E button on a post was six months ago. You get the idea.\u003C/p\u003E \n \u003Cp\u003EThis just doesn’t fly. You need to practice what you preach, especially in such a highly competitive field as digital marketing.\u003C/p\u003E \n \u003Cp\u003EAnd there are just so many ways to help you produce fresh content on a regular basis. Here are a few of my favorite tips.\u003C/p\u003E \n \u003Cp\u003EFirst of all, \u003Cstrong\u003Estart writing down every idea you have for a blog post\u003C/strong\u003E, as soon as you can safely jot it down.\u003C/p\u003E \n \u003Cp\u003EFor instance, I get a fair number of my blog post ideas (including this one) when I’m at the gym in the morning working out. I immediately capture it in my favorite note taking app, \u003Ca href=\"http://earnworthy.com/go/evernote\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEvernote\u003C/a\u003E, so that I don’t forget about it later.\u003C/p\u003E \n \u003Cp\u003EIf you do this, you’ll find that you always have something to write about, because you’re bound to have more blog post ideas than you have time to actually write.\u003C/p\u003E \n \u003Cp\u003ENext, \u003Cstrong\u003Emake sure you’re scheduling out time on your calendar for blogging\u003C/strong\u003E, or just writing in general.\u003C/p\u003E \n \u003Cp\u003EI try to blog either very early in the morning or very late at night, at least three times a week. Sometimes I’ll publish those posts here on my blog, but sometimes I’ll publish them elsewhere as a guest post.\u003C/p\u003E \n \u003Cp\u003EThe point is, try to get into the habit of writing on a weekly basis.\u003C/p\u003E \n \u003Cp\u003EA great tool that can help you do this is called \u003Ca href=\"http://750words.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E750 Words\u003C/a\u003E. This online tool will send you daily nudges reminding you to write 750 words or more, every day. There’s a whole lot more to the service, so check it out. I highly recommend it if you’re serious about your writing habit.\u003C/p\u003E \n \u003Ch2\u003ECan you relate?\u003C/h2\u003E \n \u003Cp\u003EOkay, so maybe some of these “lies” hit close to home. If so, hopefully this article opened your eyes to some new ways to look at each situation, so that you can test out some new strategies and tactics.\u003C/p\u003E \n \u003Cp\u003EAfter all, \u003Cstrong\u003Ea huge part of marketing is testing new things and seeing what works\u003C/strong\u003E, is it not?\u003C/p\u003E \n \u003Cp\u003EAnd writing articles like this one is always a test for me. I never really know what will resonate with my audience until it is posted. So I’d love to hear your thoughts.\u003C/p\u003E \n \u003Cp\u003EDo you want to see more stuff like this? Let me know on \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETwitter\u003C/a\u003E or via \u003Ca href=\"http://earnworthy.com/contact\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eemail\u003C/a\u003E.\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/lies-marketers-tell-themselves/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’m the founder of \u003C/em\u003E\u003Ca href=\"http://earnworthy.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EEarnworthy\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, a blog featuring marketing, productivity, and business growth insights. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/4-lies-marketers-tell-themselves-nicholas-scalice-mpa"},{"@type":"Article","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"dateModified":"","datePublished":"2015-06-19T19:22:56.000+00:00","headline":"6 Actionable Tips to Build Your Email List","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQE5msVfm2_R-A/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520112200225?e=2147483647&v=beta&t=ykbuOIgX0DKBI489MA-3pwZFBk6tXWuzKYXZZkHoDNA"},"articleBody":"\u003Cp\u003EProbably the single most \u003Cem\u003Eimportant\u003C/em\u003E thing you can do as a marketer is to focus on building your email list. Whether it’s for your own personal brand, your company, or your organization, there are tons of benefits to increasing the number of email subscribers you have.\u003C/p\u003E \n \u003Cp\u003EBut don’t take my word for it. If you’re not yet convinced, here are some thoughts on the topic from notable marketing experts:\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cp\u003EIf you’re not building an email list, you’re making a HUGE mistake. – \u003Ca href=\"https://twitter.com/derekhalpern\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDerek Halpern\u003C/a\u003E\u003C/p\u003E \n \u003Cp\u003EOut of all of the channels I tested as a marketer, email continually outperforms most of them. – \u003Ca href=\"https://twitter.com/neilpatel\" target=\"_blank\" rel=\"nofollow noopener\"\u003ENeil Patel\u003C/a\u003E\u003C/p\u003E \n \u003Cp\u003EOne of the biggest mistakes I made as a blogger and business owner was not starting an email list right from the start. – \u003Ca href=\"https://twitter.com/PatFlynn\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPat Flynn\u003C/a\u003E\u003C/p\u003E \n \u003C/blockquote\u003E \n \u003Ch2\u003E1. Start with amazing content\u003C/h2\u003E \n \u003Cp\u003EIf you’re trying to build a list, but you don’t have anything of value to offer to your audience, stop wasting your time.\u003C/p\u003E \n \u003Cp\u003EEverything begins with great content. You need to pull people in before you can expect anyone to give up their email address.\u003C/p\u003E \n \u003Cp\u003EThat means you need to turn out exciting, valuable, and relevant content on a regular basis. But it doesn’t always have to be written in the form of blog posts.\u003C/p\u003E \n \u003Cp\u003EYou can create videos, images, white papers, or whatever else floats your boat. Just make sure your particular target audience actually likes it.\u003C/p\u003E \n \u003Cp\u003EOnce you’ve got that down, then it’s time to move on to the other tips below.\u003C/p\u003E \n \u003Ch2\u003E2. Don’t fear the popover\u003C/h2\u003E \n \u003Cp\u003EI’m not going to lie. I wasn’t always a fan of popover ads on sites. I used to see them all the time, and usually they were pretty annoying. But in the past few years, things have changed.\u003C/p\u003E \n \u003Cp\u003EPopovers have gotten smarter. Now, most sites use popover plugins that utilize some form of “\u003Ca href=\"https://optinmonster.com/features/exit-intent/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eexit intent\u003C/a\u003E” technology. What this means is that you’ll only see the popover once the plugin realizes you’re about to leave the page. I’ll save you the technical mumbo jumbo, but just know that this has created a less intrusive popover experience for visitors.\u003C/p\u003E \n \u003Cp\u003EFurthermore, once a visitor completes or closes a popover box, they won’t see it again for some time, based on the duration of the cookie on their machine. On \u003Ca href=\"http://earnworthy.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy\u003C/a\u003E for instance, that duration is currently set to 30 days. So if you’ve closed a popover box today, you won’t see it again for a month. Not so bad, right?\u003C/p\u003E \n \u003Cp\u003ETherefore, the modern popover is not to be hated. In fact, if popovers \u003Cem\u003Edidn’t\u003C/em\u003E work so well, marketers wouldn’t keep using them. But oh, do they work well.\u003C/p\u003E \n \u003Cp\u003EOn average, popovers will convert at a significantly higher rate than other static opt-in forms in sidebars or in the footer of a blog post, for \u003Cem\u003Emost\u003C/em\u003E blogs. Why? Because they get our attention. For more on the topic of attention, check out this \u003Ca href=\"http://earnworthy.com/attention-or-awareness/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Earticle\u003C/a\u003E.\u003C/p\u003E \n \u003Cp\u003EOn Earnworthy, I use a plugin called \u003Ca href=\"http://earnworthy.com/go/optinmonster\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOptinMonster\u003C/a\u003E to handle almost all of the lead capture on this site, including popovers. I highly recommend you check them out if you’re looking for a complete solution.\u003C/p\u003E \n \u003Ch2\u003E3. Create compelling content upgrades\u003C/h2\u003E \n \u003Cp\u003EWhat is a content upgrade? The folks from \u003Ca href=\"http://blog.leadpages.net/content-upgrade/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ELeadPages\u003C/a\u003E explain it best:\u003C/p\u003E \n \u003Cblockquote\u003E \n \u003Cp\u003EA content upgrade is simply a lead magnet (also known as an “opt-in bribe”) that is created specifically to be given away as a free download on an individual blog post in exchange for a visitor’s email address.\u003C/p\u003E \n \u003C/blockquote\u003E \n \u003Cp\u003EIn other words, you’ll need to create separate, exclusive content for a specific article on your site, and then you give it away from free, in return for an email opt-in.\u003C/p\u003E \n \u003Cp\u003EThe brilliant part of using the content upgrade method is that they are meant to be \u003Cem\u003Ehighly relevant\u003C/em\u003E to each specific blog post. And of course, relevancy increases the likelihood that someone will be interested in subscribing.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003EBonus Download:\u003C/strong\u003E Of course, you know I like to practice what I preach, so this post has a content upgrade. It’s an exclusive resource file of 15 outstanding email list building articles, podcasts, and tools from around the web, from the leading email marketing experts of our time. You can \u003Ca href=\"http://earnworthy.com/list-building-tips/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Egrab it right here\u003C/a\u003E if you’re interested.\u003C/p\u003E \n \u003Ch2\u003E4. Go crazy with guest posts\u003C/h2\u003E \n \u003Cp\u003EGuest posting is still very much alive and well, regardless of what any SEO “guru” might tell you. It is still a fantastic way to expose your brand to a fresh audience, and that’s where the magic happens.\u003C/p\u003E \n \u003Cp\u003EYou see, in order to get tons of new subscribers for your list, you need to keep fishing in different lakes. You own website is just one such lake. It will only get you so far until it has been fished out.\u003C/p\u003E \n \u003Cp\u003ETherefore, why not seek out some related “lakes” or other bloggers in your niche who welcome guest posts? You’ll be doing them a favor by providing them with relevant, high-quality content, and in return, they’ll be doing you a favor by providing you with the attention your brand needs.\u003C/p\u003E \n \u003Cp\u003EIf you’re really brave, try to convince these bloggers to allow you to offer an exclusive content upgrade within your guest post, but have the opt-ins get added directly to \u003Cem\u003Eyour \u003C/em\u003Elist. Not every blogger will allow this, but it doesn’t hurt to ask, right?\u003C/p\u003E \n \u003Ch2\u003E5. Launch an engaging sweepstakes\u003C/h2\u003E \n \u003Cp\u003ESweepstakes seem to keep going in and out of fashion with marketers every few years. This year, they’re back in style.\u003C/p\u003E \n \u003Cp\u003ESetting up a simple sweepstakes contest where you give something away in return for email opt-ins is easy to launch. The hard part is in promoting it. But clever marketers have even figured out efficient ways to do just that.\u003C/p\u003E \n \u003Cp\u003ETools such as \u003Ca href=\"http://earnworthy.com/go/gleam\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGleam\u003C/a\u003E and \u003Ca href=\"http://earnworthy.com/go/kingsumo-giveaways\" target=\"_blank\" rel=\"nofollow noopener\"\u003EKingSumo Giveaways\u003C/a\u003E allow contestants to earn multiple entries by sharing your contest through their social channels. This obviously gives your content more exposure, while giving them a better chance of winning.\u003C/p\u003E \n \u003Cp\u003EIt’s literally a \u003Cem\u003Ewin-win\u003C/em\u003E situation! Okay, no more puns from me, I promise.\u003C/p\u003E \n \u003Ch2\u003E6. Don’t forget about offline connections\u003C/h2\u003E \n \u003Cp\u003ELast but not least, I have to mention offline opportunities for list building, because I think this is the easiest tactic to overlook.\u003C/p\u003E \n \u003Cp\u003ERegardless of what you’re doing, selling, or promoting, you’re meeting people in the “real world” all the time. But are you using these opportunities to grow your email list?\u003C/p\u003E \n \u003Cp\u003EFor instance, if you go to a networking event and you leave with a stack of business cards, it doesn’t hurt to reach out to each new contact with a short personalized message and ask them if they would be interested in getting occasional email updates from you.\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EWarning:\u003C/em\u003E Whatever you do, make sure you ask for permission. Far too often I get added to email lists that I never formally signed up for, simply because someone grabbed my business card and added me. That’s not cool. In fact, it’s not even ethical.\u003C/p\u003E \n \u003Cp\u003EMake sure you’re \u003Cem\u003Eonly\u003C/em\u003E adding people to your email list who have given you explicit permission. And obviously, allow them the opportunity to opt-out at any time.\u003C/p\u003E \n \u003Cp\u003EAs long as you’re following those rules, there is nothing wrong with engaging with your real-world connections in order to build your list.\u003C/p\u003E \n \u003Cp\u003EAnother quick offline tip is to use the old clipboard method. If you have a retail shop, keep a clipboard with an email opt-in sheet near the front. Or if you’re doing a presentation, pass the clipboard around the room and let people subscribe if they choose. Just make sure you’re giving them a compelling reason to do so.\u003C/p\u003E \n \u003Ch2\u003EWhat’s your list building goal?\u003C/h2\u003E \n \u003Cp\u003EThat’s it. You now have six ways to grow your email list. Whether you use some of them, all of them, or none of them is up to you.\u003C/p\u003E \n \u003Cp\u003EBut please, do me one favor. Make sure you’re setting \u003Cem\u003Egoals\u003C/em\u003E for your email list. How many subscribers do you want to have within the next 90 days? How many by the end of the year?\u003C/p\u003E \n \u003Cp\u003EIf you don’t set goals and know how to measure your results, you’ll never know what’s working. It sounds simple, but it really matters.\u003C/p\u003E \n \u003Cp\u003ESo, \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003Etell me\u003C/a\u003E how many email subscribers \u003Cem\u003Eyou\u003C/em\u003E want to have by January 1st, 2016. I’d love to follow you along your journey as you knock that goal out of the park.\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EThis post first appeared on \u003Ca href=\"http://earnworthy.com/list-building-tips/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EEarnworthy.com\u003C/a\u003E.\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EI’m the founder of \u003C/em\u003E\u003Ca href=\"http://earnworthy.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EEarnworthy\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, a blog featuring marketing, productivity, and business growth insights. \u003Ca href=\"http://twitter.com/nscalice\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFollow me\u003C/a\u003E on Twitter \u003C/em\u003E\u003Cem\u003Eand come say hi!\u003C/em\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/6-actionable-tips-build-your-email-list-nicholas-scalice-mpa"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"datePublished":"2025-03-24T12:52:36.511Z","mainEntityOfPage":"https://www.linkedin.com/posts/nscalice_google-just-made-its-biggest-acquisition-activity-7309920070594383872-5Ob9","text":"🚨 Google just made its biggest acquisition EVER—and almost nobody is talking about it.\n\nThey’re buying cloud security startup Wiz for a jaw-dropping $32 BILLION.\n\nTo put that into perspective—\n\n💰 Facebook bought WhatsApp for $19B\n💰 Amazon bought Whole Foods Market for $13.7B\n💰 Google's previous biggest deal? Motorola Mobility at $12.5B\n\nThis is about closing the gap with Amazon and Microsoft in the cloud wars.\n\nGoogle is betting big on AI + cybersecurity = the future.\n\nWill it pay off?","url":"https://www.linkedin.com/posts/nscalice_google-just-made-its-biggest-acquisition-activity-7309920070594383872-5Ob9"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"datePublished":"2024-07-02T03:27:19.541Z","mainEntityOfPage":"https://www.linkedin.com/posts/nscalice_some-photos-from-our-recent-networking-event-activity-7213745027980689408-48ZM","text":"Some photos from our recent networking event.","url":"https://www.linkedin.com/posts/nscalice_some-photos-from-our-recent-networking-event-activity-7213745027980689408-48ZM"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"datePublished":"2024-02-26T17:26:11.208Z","mainEntityOfPage":"https://www.linkedin.com/posts/nscalice_branding-marketinginsights-podcastlearnings-activity-7167932875332374528-n0Yp","text":"Have you ever stopped to ask, \"What TRULY defines a brand?\"\n\nForget logos. Skip the slogans. We're diving deeper. Much deeper.\n\nI stumbled upon a gem of wisdom while tuning into the \"Brand Master Academy\" podcast.\n\nMarketing legend Seth Godin posed a game-changing question:\n\n\"Would we miss you if you were gone?\"\n\nYes, THAT'S the question every brand should answer.\n\nHyatt hotels disappearing means what? We book elsewhere.\n\nBut what if YOUR favorite brand vanished? Feel the void?\n\nA brand's essence isn't in its visuals but in its emotional footprint.\n\nThe CONNECTION. The IMPACT.\n\nImagine a world minus your beloved brand. Not the same, huh?\n\nThat's the hallmark of a truly unforgettable brand.\n\nCourtesy of the Brand Master Academy podcast, this nugget of wisdom isn't just food for thought; it's a feast.\n\nSo, here's to crafting brands that don't just exist but are profoundly MISSED.\n\nBecause truly impactful brands are those that weave themselves into the very fabric of our lives.\n\n#Branding #MarketingInsights #PodcastLearnings","url":"https://www.linkedin.com/posts/nscalice_branding-marketinginsights-podcastlearnings-activity-7167932875332374528-n0Yp"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM","url":"https://www.linkedin.com/in/nscalice"},"datePublished":"2024-02-06T00:14:55.302Z","mainEntityOfPage":"https://www.linkedin.com/posts/nscalice_facebook-group-mastery-the-complete-guide-activity-7160425591668719616-zttK","text":"Do you have a Facebook group you're looking to scale? Or maybe you're considering starting one?\n\nHere are 3 important tips you need to know.\n\nhttps://lnkd.in/dYpESjHj","url":"https://www.linkedin.com/posts/nscalice_facebook-group-mastery-the-complete-guide-activity-7160425591668719616-zttK"},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Nicholas Scalice, MPA, PCM"},"url":"https://www.linkedin.com/in/nscalice"},{"@context":"http://schema.org","@type":"Person","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Port St Lucie, Florida, United States"},"alumniOf":[{"@type":"EducationalOrganization","name":"Florida Atlantic University","url":"https://www.linkedin.com/school/florida-atlantic-university/","member":{"@type":"OrganizationRole","startDate":2011,"endDate":2013}},{"@type":"EducationalOrganization","name":"******* ******** **********","member":{"@type":"OrganizationRole","startDate":2009,"endDate":2011}},{"@type":"EducationalOrganization","name":"**** ***** ********* 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*******","******* ********** ***** **************","******","****** ********** *********"],"knowsLanguage":[],"memberOf":[{"@type":"Organization","name":"Phi Delta Theta"},{"@type":"Organization","name":"Omicron Delta Kappa, the National Leadership Honor Society"},{"@type":"Organization","name":"The Honor Society of Phi Kappa Phi"},{"@type":"Organization","name":"Phi Theta Kappa International Honors Society"},{"@type":"Organization","name":"American Society for Public Administration"},{"@type":"Organization","name":"National Association of Parliamentarians"},{"@type":"Organization","name":"FAU National Alumni Association"}],"name":"Nicholas Scalice, MPA, PCM","sameAs":"https://www.linkedin.com/in/nscalice","url":"https://www.linkedin.com/in/nscalice","worksFor":[{"@type":"Organization","name":"Earnworthy","url":"https://www.linkedin.com/company/earnworthy","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"******* ***** ********** ** ****, ***** ****, *** **** **** **** ****** ********* ***** ****. ** ********** ** ******* **** ************, ********* **********, ********** ******, *** ****** ********."}},{"@type":"Organization","name":"**** **. ***** ******** ****","location":"Port St Lucie, Florida, United States","member":{"@type":"OrganizationRole","description":"**** **. ***** ******** **** ******** ** ************* ***** ******** ********** **** ******* ***********, ******** *********, *** ********** *******.\u003C**\u003E\u003C**\u003E** ***** ** ************* *** ******** ************* ** **** **. ***** *** **** ********** **** ******** ********** ******. ****** *********** ****** **** *** ******* ** ******** *** ***** ********** ******, ** ***** * *****, ****** ******** ******* ** ******* *********** *** ********* ***** ** *** ***** ****** *** ****** ************.\u003C**\u003E\u003C**\u003E****** ** *** ****** ** ******, *******, *** ********, ** ******** ******** *** ********** ******** *** ********* *** *** **** **. ***** **********, ********** **** *** ******** ******* * ***** ** ******* ********* *** ****** *******.\u003C**\u003E\u003C**\u003E**** *** **** ******* ******** ***** → *****://***.********.***/******/***************/"}},{"@type":"Organization","name":"**. ***** ****** ******* ** ********","location":"Fort Pierce, Florida, United States","member":{"@type":"OrganizationRole","description":"*** ******* ** *** **. ***** ****** ******* ** ******** ** ** **** ********** ******* ******* ********, *********, *** ********."}},{"@type":"Organization","name":"************","member":{"@type":"OrganizationRole","description":"************ ** * ******* ******** ** ******-**** ******* *** ****** ******* **** **** ****** ********** ** ***** ******.\u003C**\u003E\u003C**\u003E** * ******, * ***** ******** ** ****** *********, ******* **** ************, *** ****.\u003C**\u003E\u003C**\u003E**** * **** **** ** **** → *****://***.************.***/*******/********-*******?***=********"}},{"@type":"Organization","name":"*********","member":{"@type":"OrganizationRole","description":"*********'* ******* ** ***** ******** *** ******** ************* *** ********* ** *** **-******.\u003C**\u003E\u003C**\u003E** * ******, * ***** ******** ** ****** *********, ******* **** ************, *** ****.\u003C**\u003E\u003C**\u003E**** * **** **** ** **** → *****://******.***/***************"}},{"@type":"Organization","name":"******* ****** ********* ***********, ***","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ** * ***** ****** ** ****** *** ********* ** ********** ****** ***** ********* ******** *** ******* ****** ********* ***********. ******** **************** ******** ********, ************, *** ********** ****** ***** ******* ****** * ******* ** *********, ******** **** ******** *******, **** ******** ****** ******, *** ********* *** ******* ****** ***** ********** ** *** ************."}},{"@type":"Organization","name":"*** ****** *****","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"******* ************* ** ****** ******** ****** *** ******* ********* *********** ********* **** *****, ****** ****** ************, ****** *****, ******* *********, *** ***********, **** **********, *********, *********, *** ****. ** ***** ********** ******** ******* **********, ****** ***********, ****** *********, *** ************** **********."}},{"@type":"Organization","name":"*********","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ***** ********** ** *** ***** ******* **** ***** *********, *********, *** ***** ***** ****** *****. ******* ******** ******** ****** ***** ********, ****** ***** ******** ***********, *** ****** ***** **********. ******* **** *** ****** ******** *** ******** *********** ***** ** *** ********."}},{"@type":"Organization","name":"**** ***** ****** ******** **********","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ****** *** ************** ******, ***** ***, ***** ********, *******, ***** ****, ****** ****, *-* **** *** ****. ******* **** *** ****-***** ***** **** ****** ******** ** *** ****."}},{"@type":"Organization","name":"******* ******** **********","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ** * ******** *********, **** *** ******* **** ** ************ *** ******** *** **********-**** ****** ******** *********."}},{"@type":"Organization","name":"******* ******** **********","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ** *** ******* ******* ****** ** *** ******* ********** ******** ******, ** ***** ** ******* *** ******* *** ******* ** ******* *** ******** ****** *** ******* ****."}},{"@type":"Organization","name":"******* ******** **********","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"****** ** ******* *****, ********* ***** *** ******** *****, *************** *** ******* *** *******."}},{"@type":"Organization","name":"******* ****** ********'* ****** **** ******** *******","location":"Fort Lauderdale, FL","member":{"@type":"OrganizationRole","description":"******** ******* ****** ********* ** ***** ***** **********, ***** ********** ******** ***** ** *** ********** *** ****** *** ****** ************ **********."}},{"@type":"Organization","name":"** *******","location":"Boca Raton, FL","member":{"@type":"OrganizationRole","description":"******** ******* ********** ** *** ******* ******* ****-********* *** *******-********* ********, ********** *** *********, ***** ******** *** *********** *** ******** ***** **********."}}],"interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Follows","userInteractionCount":5361},"description":"🚀 DO MORE, LEARN MORE, AND EARN MORE WITH GROWTH MARKETING\u003Cbr\u003E\u003Cbr\u003EI run a growth…"}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=public_profile_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="public_profile_nav-header-logo" data-tracking-will-navigate> <span class="sr-only">LinkedIn</span> <icon class="nav-logo--inbug flex text-color-brand papabear:hidden mamabear:hidden" 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flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/92eb1xekc34eklevj0io6x4ki"> </icon> <span class="top-nav-link__label-text font-sans text-xs leading-regular text-center font-regular"> Jobs </span> </a> </li> <li class> <a href="https://www.linkedin.com/games?trk=public_profile_guest_nav_menu_games" data-tracking-control-name="public_profile_guest_nav_menu_games" data-tracking-will-navigate class="top-nav-link flex justify-center items-center min-h-[52px] hover:text-color-text visited:hover:text-color-text hover:no-underline w-8 flex-col mx-1 babybear:mx-0 text-color-text-secondary visited:text-color-text-secondary"> <icon class="top-nav-link__icon flex h-3 w-3 flex-shrink-0 justify-center " 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leading-regular text-center font-regular"> Get the app </span> </a> </li> </ul> <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnscalice&trk=public_profile_nav-header-join" data-tracking-control-name="public_profile_nav-header-join" data-test-live-nav-primary-cta data-tracking-will-navigate data-tracking-client-ingraph> Join now </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fnscalice&fromSignIn=true&trk=public_profile_nav-header-signin" data-tracking-control-name="public_profile_nav-header-signin" data-tracking-will-navigate data-tracking-client-ingraph> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="public_profile_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fnscalice&fromSignIn=true&trk=public_profile_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="profile"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <figure class="cover-img min-h-[87px] papbear:min-h-[100px] rounded-t-[2px] babybear:rounded-[0px] -z-1">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E16AQEULaV6nkH4fQ/profile-displaybackgroundimage-shrink_200_800/profile-displaybackgroundimage-shrink_200_800/0/1727134209918?e=2147483647&v=beta&t=_5l3Hz1FiQwZ6aA9HkpX0hluTXMzz15J20BEAjPwHos" fetchpriority="auto" data-embed-id="cover-image" alt tabindex="0"> </div> </div>  </figure> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card__profile-image-container top-card__profile-image-container--cvw-fix flex top-card-layout__entity-image-container flex" data-section="picture"> <button class="cursor-pointer" aria-label="Nicholas Scalice, MPA, PCM" data-modal="public_profile_logo_contextual-sign-in-info_modal" data-test-id="logo-button" type="button"> <div class="bg-white rounded-full h-[142px] mt-[-100px] p-[7px] w-[142px]"> <div class="top-card__entity-logo-gradient-ring rounded-full h-[134px] ml-[-3px] mt-[-3px] p-[6px] w-[134px]"> <img class="inline-block relative rounded-[50%] w-16 h-16 top-card-layout__entity-image top-card__profile-image top-card__profile-image--real-image top-card__entity-inner-ring onload top-card-layout__entity-image shadow-color-shadow shadow-[0_4px_12px] border-2 border-solid border-color-surface mt-[-70px] mb-[14px] papabear:border-4 papabear:mt-[-100px] papabear:mb-[18px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Nicholas Scalice, MPA, PCM"> </div> </div> </button> <div class="contextual-sign-in-modal top-card__logo-modal" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal">  <div class>  <div id="public_profile_logo_contextual-sign-in-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_logo_contextual-sign-in-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_logo_contextual-sign-in-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_logo_contextual-sign-in-info_modal-modal-header"> Sign in to view Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <button class="cursor-pointer hover:bg-color-background-none-tint-hover" data-modal="public_profile_top-card_title-modal-id" data-tracking-control-name="public_profile_top-card_title-modal-outlet-button"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Nicholas Scalice, MPA, PCM </h1> </button>  <div class="contextual-sign-in-modal top-card-layout__title-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_top-card_title-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_title-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_title-modal-id-modal-header"> Sign in to view Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_title-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_title-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_title-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_title-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_title-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="profile-info-subheader"> <span>Port St Lucie, Florida, United States</span> <span class="before:middot"></span> <button class="link cursor-pointer text-md focus:outline focus:outline-2 focus:outline-color-action" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal-trigger" data-modal="public_profile_profile-info-subheader__contact-info_modal" data-no-cool-off="true" tabindex="0"> Contact Info </button> <div class="contextual-sign-in-modal contact-info-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_profile-info-subheader__contact-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_profile-info-subheader__contact-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader__contact-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_profile-info-subheader__contact-info_modal-modal-header"> Sign in to view Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_profile-info-subheader_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_profile-info-subheader_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_profile-info-subheader_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_profile-info-subheader_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_profile-info-subheader_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="not-first-middot"> <span> 5K followers </span> <span> 500+ connections </span> </div> </div> </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5">  <div class="mutual-connections mt-1"> <div class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/pwqt08yz6sj59esncfc133u8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bdn0lfh0ybw8v8uvyqz35l06l" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c090wioxqh0gduwjdkzvfj7j7" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <button aria-label="See your mutual connections with Nicholas" class="font-semibold text-color-link cursor-pointer" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_modal-trigger" data-modal="public_profile_mutual-connections_contextual-sign-in-modal" data-no-cool-off="true">See your mutual connections</button> </div> <div class="contextual-sign-in-modal mutual-connections-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal">  <div class>  <div id="public_profile_mutual-connections_contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_mutual-connections_contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_mutual-connections_contextual-sign-in-modal-modal-header"> View mutual connections with Nicholas </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_mutual-connections_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_mutual-connections_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_mutual-connections_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_mutual-connections_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_mutual-connections_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_top-card-primary-button-join-to-view-profile" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card-primary-button-join-to-view-profile" data-tracking-will-navigate> Join to view profile </a> <div class="contextual-sign-in-modal top-card-layout__secondary-cta-modal flex babybear:flex-auto" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal"> <button class="contextual-sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id"> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3ljz3g2ipmq0j47d44m25e1ug"></icon> Message </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_secondary-cta-modal-id-modal-header"> Sign in to view Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </div> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full top-card-layout__entity-info--right-column ml-details-container-padding max-w-[288px] babybear:my-2 babybear:ml-0"> <div class="top-card__links-container"> <div data-section="currentPositionsDetails"> <a href="https://www.linkedin.com/company/earnworthy?trk=public_profile_topcard-current-company" target="_self" data-tracking-control-name="public_profile_topcard-current-company" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link"> <img class="inline-block relative w-4 h-4 mr-1 shrink-0 border-4 border-color-transparent border-solid rounded-[6px] bg-clip-content" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFCo1IxWsJ4hw/company-logo_100_100/company-logo_100_100/0/1724989522693/earnworthy_logo?e=2147483647&v=beta&t=oJHNEQoRpFLV1Atq8VjHTKGP7RiXnJSNrEUg6irkruw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <span class="top-card-link__description line-clamp-2"> Earnworthy  </span> </a> </div> <div data-section="educationsDetails"> <a href="https://www.linkedin.com/school/florida-atlantic-university/?trk=public_profile_topcard-school" target="_self" data-tracking-control-name="public_profile_topcard-school" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link"> <img class="inline-block relative w-4 h-4 mr-1 shrink-0 border-4 border-color-transparent border-solid rounded-[6px] bg-clip-content" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQEgFpqOlW6qEA/company-logo_100_100/company-logo_100_100/0/1706121348357/florida_atlantic_university_logo?e=2147483647&v=beta&t=bUqIp1NJpGCpJjPtsCbyRfJM3TeiwhpBWW4PKUATR5M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/6qpnald1ddva78jx4bnnl3vw" alt> <span class="top-card-link__description line-clamp-2"> Florida Atlantic University  </span> </a> </div> <div data-section="websites"> <div class> <button class="modal__outlet " data-tracking-control-name="public_profile_websites-modal-outlet" data-modal="default-outlet" aria-hidden="false" tabindex="0"> <div class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link-no-visited-state" data-test-id="top-card-link" data-tracking-client-ingraph data-tracking-control-name="public_profile-website"> <img alt class="mr-1 shrink-0 bg-transparent" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9o8qqup6da04vhqijz8ft1j5g"> <span class="top-card-link__description line-clamp-2"> Websites  </span> </div> </button> <div id="websites" class="modal " data-outlet="default-outlet">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="websites-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] max-w-[774px] rounded-md"> <header class="modal__header flex items-center justify-between py-1.5 px-3 "> <h2 id="websites-modal-header" class="modal__title font-normal leading-open text-color-text text-lg">Websites</h2> <button class="modal__dismiss modal__dismiss--with-icon btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 " aria-label="Dismiss" data-tracking-control-name="public_profile_websites-modal-dismiss" type="button"> <icon class="modal__dismiss-icon relative top-[2px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button>  </header> <div class="modal__main w-full"> <dl class="websites-list"> <div class="websites-list__row"> <dt class="grow shrink-0 basis-1/2 websites__name mw-[50%] leading-regular pr-3"> Company Website </dt> <dd class="break-all"> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fearnworthy%2Ecom&urlhash=qGF6&trk=public_profile_website" target="_blank" data-tracking-control-name="public_profile_website" data-tracking-will-navigate> <span class="font-semibold"> https://earnworthy.com </span><img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </dd> </div> <div class="websites-list__row"> <dt class="grow shrink-0 basis-1/2 websites__name mw-[50%] leading-regular pr-3"> Blog </dt> <dd class="break-all"> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fgrowthmarketer%2Eco&urlhash=bouh&trk=public_profile_website" target="_blank" data-tracking-control-name="public_profile_website" data-tracking-will-navigate> <span class="font-semibold"> https://growthmarketer.co </span><img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </dd> </div> </dl> </div>  </section> </div> </div> </div> </div> </div> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 papabear:mr-2"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_profile_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex" role="presentation"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnscalice&trk=public_profile_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PROFILE&_f=guest-reporting" data-tracking-control-name="public_profile_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PROFILE" data-semaphore-content-urn="urn:li:member:32327231" data-semaphore-tracking-prefix="public_profile_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]" role="menuitem">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this profile </a>  </li>  </ul>  </div> </div>  </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section summary" data-section="summary">  <h2 class="core-section-container__title section-title"> About </h2>  <div class="core-section-container__content break-words"> <div> 🚀 DO MORE, LEARN MORE, AND EARN MORE WITH GROWTH MARKETING<br><br>I run a growth… <div class="sign-in-modal summary__sign-in-modal inline -ml-2" data-impression-id="public_profile_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary !btn-sm !pl-2 !btn-tertiary !text-color-text-low-emphasis !font-normal !visited:text-color-text-low-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_sign-in-modal_outlet-button" data-modal="summary-sign-in-modal">  <span class="inline-block align-middle"> see more </span> </button> <div class>  <div id="summary-sign-in-modal" class="modal modal--sign-in" data-outlet="summary-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="summary-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="summary-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="summary-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="summary-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="summary-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="summary-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="summary-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_sign-in-modal_join-link" data-tracking-control-name="public_profile_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section services" data-section="services">  <h2 class="core-section-container__title section-title"> Services </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems flex flex-wrap etta-show-more-less mb-2" data-impression-id="public_profile_services_see_more_show-more-less"> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/lead-generation-professionals?trk=public_profile_services_pill" aria-label="Lead Generation" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Lead Generation </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/email-marketers?trk=public_profile_services_pill" aria-label="Email Marketing" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Email Marketing </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/growth-marketers?trk=public_profile_services_pill" aria-label="Growth Marketing" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Growth Marketing </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/marketing-strategists?trk=public_profile_services_pill" aria-label="Marketing Strategy" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Marketing Strategy </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/marketing-consultants?trk=public_profile_services_pill" aria-label="Marketing Consulting" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Marketing Consulting </a> </li> </ul> <a class="btn-sm btn-secondary-emphasis inline-block min-h-0 babybear:w-full border-none" data-tracking-control-name="public_profile_services_rfs" data-impression-id="public_profile_services_rfs" data-modal="public_profile_services-modal" data-no-cool-off="true" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fservices%2Fpage%2F140a333081b54a475b%2Frequest-proposal"> Request proposal </a> </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 articles" data-section="articles">  <h2 class="core-section-container__title section-title"> Articles by Nicholas </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="3" class="show-more-less__list show-more-less__list--hide-after-3" data-impression-id="public_profile_article_view_show-more-less"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/what-marketing-automation-nicholas-scalice-mpa-pcm" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> What is Marketing Automation? </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQErJwk2cq9yCA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520135614981?e=2147483647&v=beta&t=m7NAqTtQT17vQde4B8rnJwlqjiustj-_BRN5zW0k9FM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 26, 2017</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> What is Marketing Automation? </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Marketing automation has been steadily on the rise for the past decade, with 49% of companies now implementing it… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="10 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="10" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6230495451079065601" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 10 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6230495451079065601"> 3 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/5-easy-website-usability-tips-implement-today-scalice-mpa-pcm" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> 5 Easy Website Usability 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Sure, you could write about some plain, boring old… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6034770639896793089" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6034770639896793089"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/4-lies-marketers-tell-themselves-nicholas-scalice-mpa" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> 4 Lies Marketers Tell Themselves </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQEFgfzmYdehOg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520175009298?e=2147483647&v=beta&t=fba5JrrWys-DBwJgkidTz9vzaXg5rzIBMZ2C3rckmdU" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jul 1, 2015</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 4 Lies Marketers Tell Themselves </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Every now and then, marketers tell little white lies to themselves in order to keep doing things the way they’ve always… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="5 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6021876099980546048" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6021876099980546048"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/6-actionable-tips-build-your-email-list-nicholas-scalice-mpa" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> 6 Actionable Tips to Build Your Email List </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQE5msVfm2_R-A/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520112200225?e=2147483647&v=beta&t=ykbuOIgX0DKBI489MA-3pwZFBk6tXWuzKYXZZkHoDNA" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jun 19, 2015</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 6 Actionable Tips to Build Your Email List </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Probably the single most important thing you can do as a marketer is to focus on building your email list. Whether it’s… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="3 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="3" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6017743080919232512" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6017743080919232512"> 2 Comments </div>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more" aria-label="Show more articles"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://www.linkedin.com/in/nscalice/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div>  </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> Activity </h2> <button class="btn-sm btn-secondary 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class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_activities-follow-modal-modal-header"> Sign in to view Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" 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transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/nscalice_google-just-made-its-biggest-acquisition-activity-7309920070594383872-5Ob9" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> 🚨 Google just made its biggest acquisition EVER—and almost nobody is talking about it. They’re buying cloud security startup Wiz for a jaw-dropping… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> 🚨 Google just made its biggest acquisition EVER—and almost nobody is talking about it. They’re buying cloud security startup Wiz for a jaw-dropping… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Posted by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 hover:show-play-button focus:show-play-button base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/manmeetsaluja_cpa-accountingservices-taxplanning-activity-7283536287326711808-oE5W" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Why Quality Always Comes First in My Services In today’s world, it’s tempting to chase the lowest price, but when it comes to professional services,… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md hover:show-play-button focus:show-play-button h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D5605AQEq927uyittQA/videocover-high/B56ZRRRjLWGsBw-/0/1736530361215?e=2147483647&v=beta&t=PaIynX9_BYSDKnsYHlX4IYDyH9UPwn2c6ZBxCPeKjno" alt> <icon class="base-main-card__play-button w-auto overlay-center play-button" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-main-card__play-button-svg"></icon> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Why Quality Always Comes First in My Services In today’s world, it’s tempting to chase the lowest price, but when it comes to professional services,… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_pslbc-treasurecoastbusiness-outrunhunger5k-activity-7237414175759568897-jHB7" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> 🏃‍♂️ Walk with PSL Business Club for a Great Cause! We’re excited to announce that the Port St. Lucie Business Club is participating in the… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQEtWdDdyUXkWg/image-shrink_1280/image-shrink_1280/0/1725534000409?e=2147483647&v=beta&t=AzIHTjBuk8VK0xHXWcgWPcPu035pm8Q8Ndm6sI2CF7o" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> 🏃‍♂️ Walk with PSL Business Club for a Great Cause! We’re excited to announce that the Port St. Lucie Business Club is participating in the… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fnscalice%2Frecent-activity%2F&trk=public_profile_see-all-posts" data-test-id="activities__see-more-link" data-tracking-control-name="public_profile_see-all-posts" data-tracking-will-navigate> Join now to see all activity </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section experience-education">  <h2 class="core-section-container__title section-title"> Experience & Education </h2>  <div class="core-section-container__content break-words"> <div class="blurred-overlay w-screen h-screen relative !w-full !h-full experience-education__list"> <ul class="visible-list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFCo1IxWsJ4hw/company-logo_100_100/company-logo_100_100/0/1724989522693/earnworthy_logo?e=2147483647&v=beta&t=oJHNEQoRpFLV1Atq8VjHTKGP7RiXnJSNrEUg6irkruw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Earnworthy </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p class="blur" aria-hidden="true"> ******* / ****** ******** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> </ul> <div class="blurred-content blur" tabindex="-1" aria-hidden="true"> <ul class="blurred-list" aria-hidden="true"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQE6onkpwxHqLw/company-logo_100_100/company-logo_100_100/0/1696213573798/pslbusinessclub_logo?e=2147483647&v=beta&t=nJsg7WpDF8R3Nkz81KB25t2wQjYwYbzk6qOhLswc7KQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** **. ***** ******** **** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> **-******* </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEbKCqc7v_AYA/company-logo_100_100/company-logo_100_100/0/1630644596948/st_lucie_county_chamber_of_commerce_logo?e=2147483647&v=beta&t=j9u9T4G_arxLzdL0T13t3gWZ3AbWbzabNlQphPvR60M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **. ***** ****** ******* ** ******** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ***** ****** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQEgFpqOlW6qEA/company-logo_100_100/company-logo_100_100/0/1706121348357/florida_atlantic_university_logo?e=2147483647&v=beta&t=bUqIp1NJpGCpJjPtsCbyRfJM3TeiwhpBWW4PKUATR5M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******* ******** ********** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ****** ** ****** ************** (***) ****** ************** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2011</time> - <time>2013</time>  </span> </p> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQEgFpqOlW6qEA/company-logo_100_100/company-logo_100_100/0/1706121348357/florida_atlantic_university_logo?e=2147483647&v=beta&t=bUqIp1NJpGCpJjPtsCbyRfJM3TeiwhpBWW4PKUATR5M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******* ******** ********** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ******** ** **** (**) ******** *******, ********* *.** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2009</time> - <time>2011</time>  </span> </p> </div> </div> </li> </ul> </div> <div class="absolute top-1/2 left-0 right-0 m-auto -translate-y-1/2 container-raised container-lined font-sans text-color-text text-center max-w-[600px] w-3/4 pb-3"> <h2 class="blurred_overlay__title font-bold text-lg m-2 mt-3">View Nicholas’s full experience</h2> <h3 class="blurred_overlay__sub_title font-light text-md m-2">See their title, tenure and more.</h3>  <div class="m-auto justify-center babybear:w-11/12 w-[276px]"> <div class="sign-in-modal" data-impression-id="public_profile_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary blurred-overlay__sign-in-cta block box-border babybear:btn-secondary-emphasis w-full" data-tracking-client-ingraph data-tracking-control-name="public_profile_sign-in-modal_outlet-button" data-modal="blurred-overlay-sign-in-modal">  <span class="inline-block align-middle"> Sign in </span> </button> <div class>  <div id="blurred-overlay-sign-in-modal" class="modal modal--sign-in" data-outlet="blurred-overlay-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="blurred-overlay-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="blurred-overlay-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="blurred-overlay-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_sign-in-modal_join-link" data-tracking-control-name="public_profile_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="left-right-divider my-1.5 m-auto"> <p class="font-sans text-sm text-color-text px-2"> or </p> </div> <div class="google-auth-button"> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div> </div> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 certifications" data-section="certifications">  <h2 class="core-section-container__title section-title"> Licenses & Certifications </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://ca.linkedin.com/company/unbounce?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQHxAoDis-E0Cw/company-logo_100_100/B56ZXUXmI6HEAQ-/0/1743024710558/unbounce_logo?e=2147483647&v=beta&t=0JuULJw4flq0704mx19kNoRvuiBJoQB2slmrF3ik3MA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Unbounce Agency Partner Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://unbounce.com/agency-partners?trk=public_profile_certification-title"> Unbounce Agency Partner </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://ca.linkedin.com/company/unbounce?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Unbounce </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jul 2016</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://unbounce.com/agency-partners?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/activecampaign?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQH_sBrPS8oQlQ/company-logo_100_100/company-logo_100_100/0/1656974887410/activecampaign_inc__logo?e=2147483647&v=beta&t=U30yVGt2z-3QYfrzauMW6utpRIglsIRVTyN7YKi2lxM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="ActiveCampaign Certified Consultant Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.activecampaign.com/consultants/nicholas-scalice?trk=public_profile_certification-title"> ActiveCampaign Certified Consultant </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/activecampaign?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> ActiveCampaign, Inc. </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>May 2016</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.activecampaign.com/consultants/nicholas-scalice?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFryCq6cJ_MJg/company-logo_100_100/company-logo_100_100/0/1660917765888/digital_marketer_logo?e=2147483647&v=beta&t=T-ZiZMkUYHYPHUwpHo6lbTQjycHeOllhMsYu0hyajW0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Certified Optimization &amp; Testing Specialist Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://credly.com/credit/13196591?trk=public_profile_certification-title"> Certified Optimization & Testing Specialist </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Digital Marketer </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>May 2016</time> </span>  </div> <div> Credential ID CREDLY-13196591 </div> <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://credly.com/credit/13196591?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFryCq6cJ_MJg/company-logo_100_100/company-logo_100_100/0/1660917765888/digital_marketer_logo?e=2147483647&v=beta&t=T-ZiZMkUYHYPHUwpHo6lbTQjycHeOllhMsYu0hyajW0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Certified Customer Acquisition Specialist Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://credly.com/credit/13166497?trk=public_profile_certification-title"> Certified Customer Acquisition Specialist </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Digital Marketer </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Apr 2016</time> </span>  </div> <div> Credential ID CREDLY-13166497 </div> <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://credly.com/credit/13166497?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFryCq6cJ_MJg/company-logo_100_100/company-logo_100_100/0/1660917765888/digital_marketer_logo?e=2147483647&v=beta&t=T-ZiZMkUYHYPHUwpHo6lbTQjycHeOllhMsYu0hyajW0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Certified Customer Value Optimization Specialist Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://credly.com/credit/13111025?trk=public_profile_certification-title"> Certified Customer Value Optimization Specialist </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/digital-marketer?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Digital Marketer </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Mar 2016</time> </span>  </div> <div> Credential ID CREDLY-13111025 </div> <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://credly.com/credit/13111025?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/american-marketing-association?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGCr5st4nQ-Mw/company-logo_100_100/company-logo_100_100/0/1631320306271?e=2147483647&v=beta&t=duPs-yO-LpM9_3ZmZU-ulfGd5Yw6t_-h2btK4wNhjOE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Professional Certified Marketer (PCM) Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Professional Certified Marketer (PCM) </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/american-marketing-association?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> American Marketing Association </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Mar 2016</time> </span> <span> Expires <time>Mar 2028</time> </span> </div>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/hubspot?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQF8H-SLmMDZlA/company-logo_100_100/company-logo_100_100/0/1646683330132/hubspot_logo?e=2147483647&v=beta&t=zOUMsb7QoojA0ShTvsA-3sskbL8v_dZwDLfddJuEMDU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Inbound Marketing Certified Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/661726/8ce2353a4c034912b21bb10909a173e9-1612104180902.png?trk=public_profile_certification-title"> Inbound Marketing Certified </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/hubspot?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> HubSpot </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jan 2021</time> </span> <span> Expires <time>Mar 2023</time> </span> </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/661726/8ce2353a4c034912b21bb10909a173e9-1612104180902.png?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/google?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQHiNSL4Or29cg/company-logo_100_100/company-logo_100_100/0/1631311446380?e=2147483647&v=beta&t=fpIR4mVp092kTPQiY9WCtffmz9qUqsnLCSfc0In3daE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Google Analytics Individual Qualification (GAIQ) Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Google Analytics Individual Qualification (GAIQ) </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/google?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Google </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Apr 2015</time> </span> <span> Expires <time>Jan 2020</time> </span> </div> <div> Credential ID 26575778 </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/google?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQHiNSL4Or29cg/company-logo_100_100/company-logo_100_100/0/1631311446380?e=2147483647&v=beta&t=fpIR4mVp092kTPQiY9WCtffmz9qUqsnLCSfc0In3daE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Google Ads Search Certification Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Google Ads Search Certification </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/google?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Google </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Sep 2014</time> </span> <span> Expires <time>Jan 2020</time> </span> </div> <div> Credential ID 26289943 </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/sprout-social-inc-?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQEVxFRzECCCcg/company-logo_100_100/company-logo_100_100/0/1689178402717/sprout_social_inc__logo?e=2147483647&v=beta&t=SJ-tD80VFP3QkpIofA0NGyFtvKyTo7QN_oSNySEdSBY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Sprout Social All Star Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://sproutsocial.com/insights/allstars?trk=public_profile_certification-title"> Sprout Social All Star </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/sprout-social-inc-?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Sprout Social, Inc. </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jul 2016</time> </span> <span> Expires <time>Jul 2018</time> </span> </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://sproutsocial.com/insights/allstars?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fnscalice%2Fdetails%2Fcertifications&trk=public_profile_see-all-certifications" data-test-id="certifications__see-more-link" data-tracking-control-name="public_profile_see-all-certifications" data-tracking-will-navigate> Join now to see all certifications </a> </div> </section>     <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 courses" data-section="courses">  <h2 class="core-section-container__title section-title"> Courses </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Administrative Ethics </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6436 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Administrative Law and Procedures </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6605 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Applied Methods I </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6701 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Capstone Seminar in Public Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6612 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Democratic Values and Public Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6042 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Government Internship </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6941 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Introduction to Public Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6053 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Labor Relations in Government </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6427 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Organization & Administrative Behavior </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6106 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Program Review and Analysis </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6327 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Public Administration & Public Policy </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6036 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Regulation </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6612 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Seminar in Financial Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6207 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Seminar in Public Personnel Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> PAD 6417 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 projects" data-section="projects">  <h2 class="core-section-container__title section-title"> Projects </h2>  <div class="core-section-container__content break-words"> <ul class="projects__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> IRSC Promise Campaign Leadership Council </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Mar 2025 </time> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> The Indian River State College Promise program offers qualifying graduates the opportunity to obtain a tuition-free Associate degree, making higher education accessible to all.  </p>  </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Keiser University Business Advisory Board </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Dec 2024 </time> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Keiser University maintains active advisory boards for each program of study, ensuring students receive high-quality, industry-current instruction by reviewing curriculum, equipment, and facilities.  </p>  </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> University-Wide Statute Revision Committee </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jan 2013</time> - Present  </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Chaired this ad-hoc committee, which was focused on creating suggestions for revisions to the current statutes for Student Government at Florida Atlantic University.  </p>  </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Policies and Procedures Review Committee </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Oct 2011 </time> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Served as the student member for this university-wide committee on policies and procedures affecting FAU.  </p>  </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Student Conduct Board </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Feb 2011</time> - <time>May 2013</time>  </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Served as a hearing board member, to determine whether a student has violated the FAU Student Code of Conduct.  </p>  </div>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Parking Violation Appeal Board </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jun 2009</time> - <time>Jan 2013</time>  </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Served as a member of this board, which hears and rules on appeals from individuals who have been cited by FAU Parking and Transportation Services.  </p>  </div>  </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 honors-and-awards" data-section="honors-and-awards">  <h2 class="core-section-container__title section-title"> Honors & Awards </h2>  <div class="core-section-container__content break-words"> <ul class="awards__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Fraternity Scholar Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> FAU Honors Convocation </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2011 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Most Outstanding Founding Father Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Phi Delta Theta (Florida Nu) </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2011 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Outstanding Service to the Student Body </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> FAU Student Government </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2011 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Outstanding Scholar Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Phi Delta Theta (Florida Nu) </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2010 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Representative of the Year </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> FAU Student Government </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2010 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Academic Excellence Top Ten GPA Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Palm Beach State College </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2009 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> President's List </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Florida Atlantic University </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2009 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Most Outstanding Scholar Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Palm Beach State College </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2008 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> President's Honor Certificate for Meritorious Academic Achievement </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Palm Beach State College </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2008 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> President's List </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Palm Beach State College </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2008 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Presidential Distinction </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Palm Beach State College </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> 2008 </time> </span>  </div> </div> </li> </ul> </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 organizations" data-section="organizations">  <h2 class="core-section-container__title section-title"> Organizations </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Omicron Delta Kappa, the National Leadership Honor Society </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Nov 2012</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> American Society for Public Administration </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2011</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> FAU National Alumni Association </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2011</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Phi Delta Theta </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Founding Father & Vice President </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2010</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> The Honor Society of Phi Kappa Phi </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2010</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> National Association of Parliamentarians </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2009</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Phi Theta Kappa International Honors Society </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2008</time> - Present  </span>  </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 recommendations" data-section="recommendations">  <h2 class="core-section-container__title section-title"> Recommendations received </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/aprilcgreer?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGYOjTE9DbWbA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1699475488424?e=2147483647&v=beta&t=-rZz31ly-Lf0bnJVJZiM_UuA7VdDqYnE6S2P0MYZ6qQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view April Greer’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> April Greer  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Nicolas is an Unbounce wizard. He provided same-day fantastic advice with some advanced customizations I was struggling with as a friend of a friend - and it worked famously. Straight up extremely nice guy with extensive knowledge.” </p> </div>  </div>  </a> </div> </li> <li> <div class="endorsement-card flex flex-col"> <a href="https://bd.linkedin.com/in/rohul-amin-bhuiyan?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQFtCLwx8oQr3g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1561283039802?e=2147483647&v=beta&t=sdThHkH08syXVdA8V8N2ZN5JTkODs-TLFDEbjxQPR1Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Rohul Amin Bhuiyan’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Rohul Amin Bhuiyan  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Nicholas is very humble and professional. I got some opportunities to work with him in some landing page projects. Every time the experience was awesome. Also, he is a genius landing page reviewer in the Unbounce community.” </p> </div>  </div>  </a> </div> </li> </ul> <div> <p class="my-2 text-color-text-low-emphasis" data-test-id="recommendations__recommenders"> 15 people have recommended Nicholas </p> <a class="btn-md btn-secondary-emphasis inline-block" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_recommendations" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate data-test-id="recommendations-cta"> Join now to view </a> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> More activity by Nicholas </h2>  </div>   <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_portstlucie-stluciecounty-treasurecoast-activity-7223477326192254976-0aVS" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> We recently achieved a big milestone of 4,000 members in our Facebook group. Thank you to each and every member of Port St. Lucie Business Club for… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQFHEpSRhZsJDA/image-shrink_1280/image-shrink_1280/0/1722211196240?e=2147483647&v=beta&t=iCdGydQF5zi7RV8mTz0ecO9uDf2hFTq9cb0jXZPUxh4" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> We recently achieved a big milestone of 4,000 members in our Facebook group. Thank you to each and every member of Port St. Lucie Business Club for… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_portstlucie-stluciecounty-treasurecoast-activity-7226904913040052224-6umZ" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> PORT ST. LUCIE — In collaboration with CareerSource Research Coast, the City of Port St. Lucie will host a free Community Job Fair on August 21… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQEuz8_An8L-Gg/image-shrink_1280/image-shrink_1280/0/1723028397668?e=2147483647&v=beta&t=dNHZ36bLUIq6YPqPFUbBHtbhVqA2hAIQRPNzJyxG3tY" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> PORT ST. LUCIE — In collaboration with CareerSource Research Coast, the City of Port St. Lucie will host a free Community Job Fair on August 21… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_entrepreneurlife-keepgoing-treasurecoast-activity-7227267281435701250-oruR" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> 🔥 Let's face it, being a business owner is tough. ✏️ But hang in there, your hard work and resilience will pay off. 👉 Share this message with an… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQFO50-pRHZV5Q/image-shrink_1280/image-shrink_1280/0/1723114795327?e=2147483647&v=beta&t=jkMTk-_B35s-xK_b8Er-fFDUiq3LZ63K8AKZY_87QFY" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> 🔥 Let's face it, being a business owner is tough. ✏️ But hang in there, your hard work and resilience will pay off. 👉 Share this message with an… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/stephanie-vernot-5a685415_networking-localbusinesses-connections-activity-7227450161659084800-GnhR" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Congrats to Port St. Lucie Business Club for doing such a great job bringing people and businesses together. 🎊 #networking #localbusinesses… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGDxae26xDW8g/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1723158395223?e=2147483647&v=beta&t=g_NbAaAPD7e1EmgWv3hWJKsRlW8gzXz6DHoQ6HpJqpg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Congrats to Port St. Lucie Business Club for doing such a great job bringing people and businesses together. 🎊 #networking #localbusinesses… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/nscalice_some-photos-from-our-recent-networking-event-activity-7213745027980689408-48ZM" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Some photos from our recent networking event. </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Some photos from our recent networking event. </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/coachshellymcameron_leaders-leadership-network-activity-7201795638437498880-iREY" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Shout out to people whose kindness isn’t a strategy but a way of life Nicholas Scalice, MPA, PCM Daniel Velazquez III Port St. Lucie Business Club… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHAUxfPnTNpTw/feedshare-shrink_800/feedshare-shrink_800/0/1717041881566?e=2147483647&v=beta&t=ioOm7eQjJq_ZbyVJgV0l_MW54ttMBIVKpMjIfLJNIVg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Shout out to people whose kindness isn’t a strategy but a way of life Nicholas Scalice, MPA, PCM Daniel Velazquez III Port St. Lucie Business Club… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/tobywinch_metaads-growth-paidsocial-activity-7186639840094957568-ezIe" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> I’d almost given up on Facebook Ads. It was May 2022, and nothing was working. All the metrics were underwhelming. I couldn't understand… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> I’d almost given up on Facebook Ads. It was May 2022, and nothing was working. All the metrics were underwhelming. I couldn't understand… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/nscalice_branding-marketinginsights-podcastlearnings-activity-7167932875332374528-n0Yp" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Have you ever stopped to ask, "What TRULY defines a brand?" Forget logos. Skip the slogans. We're diving deeper. Much deeper. I stumbled upon a gem… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGrwd7KSE6FLw/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1708968370306?e=2147483647&v=beta&t=Nt7AEE9SI0tTqYDGNfS4Xn6ts6UH2tGY3bbeMCC_614" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Have you ever stopped to ask, "What TRULY defines a brand?" Forget logos. Skip the slogans. We're diving deeper. Much deeper. I stumbled upon a gem… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_iampsl-portstlucie-stluciecounty-activity-7160241228112936960-qlbM" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> PORT ST. LUCIE — The 2024 #IamPSL Citizen Summit, held on February 3rd at the Port St. Lucie Community Center, successfully brought together… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQE_BAsjitnenQ/image-shrink_1280/image-shrink_1280/0/1707134538227?e=2147483647&v=beta&t=8j24KmI9BP0E86JOx62Ab8Gz_0C3AGOxBcyecsdxgnc" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> PORT ST. LUCIE — The 2024 #IamPSL Citizen Summit, held on February 3rd at the Port St. Lucie Community Center, successfully brought together… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_portstlucie-stluciecounty-treasurecoast-activity-7160603323803295744-NM-E" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Rise and shine, Treasure Coast! ☀️ Join us for 'Coffee & Connections' at Boulevard Hair Boutique, this Thursday, Feb 8th, at 7:45 AM, for an… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQHdafA8eBa8fg/image-shrink_1280/image-shrink_1280/0/1707220866590?e=2147483647&v=beta&t=ztHZHrs4oRgQr5l5unWf6J6C7NaTfncSGKVL5TIpyro" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Rise and shine, Treasure Coast! ☀️ Join us for 'Coffee & Connections' at Boulevard Hair Boutique, this Thursday, Feb 8th, at 7:45 AM, for an… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/nscalice_facebook-group-mastery-the-complete-guide-activity-7160425591668719616-zttK" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Do you have a Facebook group you're looking to scale? Or maybe you're considering starting one? Here are 3 important tips you need to… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQGmSDPKjhW2_g/articleshare-shrink_800/articleshare-shrink_800/0/1727972156921?e=2147483647&v=beta&t=8BGWVOmOLJBUeBROgkk-t0eerRIkJrsphARIG5sWB84" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Do you have a Facebook group you're looking to scale? Or maybe you're considering starting one? Here are 3 important tips you need to… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_portstlucie-stluciecounty-treasurecoast-activity-7158429156844683265-6GT3" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> PORT ST. LUCIE — GL Homes has initiated construction on the Riverland Town Center in Port St. Lucie, a new retail and commercial hub expected to open… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQGfjBoMsgiEGQ/image-shrink_1280/image-shrink_1280/0/1706702504405?e=2147483647&v=beta&t=aiVxUDOSfUN1mBVbOKkUwDmPXr5gElMQHOkVPgwQ-7c" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> PORT ST. LUCIE — GL Homes has initiated construction on the Riverland Town Center in Port St. Lucie, a new retail and commercial hub expected to open… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/michelle-evans-05041732_absolutely-thrilled-to-share-that-my-growthmentor-activity-7155630388617322497-O3uO" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Absolutely thrilled to share that my GrowthMentor family has officially Product Hunt launched! 🚀(Well done, guys!) Over the past three years, I've… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Absolutely thrilled to share that my GrowthMentor family has officially Product Hunt launched! 🚀(Well done, guys!) Over the past three years, I've… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pslbusinessclub_portstlucie-stluciecounty-treasurecoast-activity-7155545004512329729-uEtc" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> The Port St. Lucie Seafood Festival, renowned as the premier event of its kind on the Treasure Coast, is scheduled for January 27, 2024, at the… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E10AQFrKu6wEUYLtQ/image-shrink_1280/image-shrink_1280/0/1706014869356?e=2147483647&v=beta&t=Y7-olcIbxPhfB504m1R7t29hE3icLxiyMq6KlHt1T5g" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> The Port St. Lucie Seafood Festival, renowned as the premier event of its kind on the Treasure Coast, is scheduled for January 27, 2024, at the… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/nscalice?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Nicholas Scalice, MPA, PCM</a> </h4>   </div>  </div> </li> </ul>  </div> </section>  <section class="core-section-container my-3 bottom-cta-banner">    <div class="core-section-container__content break-words"> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2" data-impression-id="public_profile_bottom-cta-banner_guest_hidden_summary"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> View Nicholas’ full profile </h2> <ul class="hidden-summary__summary-items"> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/au8rc359lanmyfaah39izyss1"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> See who you know in common </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bk9h057z1lch588recizysfdc"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Get introduced </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/engl6kavv3716laqjpfbilqqt"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Contact Nicholas directly </span> </li> </ul> <a class="hidden-summary__cta hidden-summary__cta--secondary btn-sm !text-[16px] btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_bottom-cta-banner" data-tracking-control-name="public_profile_bottom-cta-banner" data-tracking-will-navigate> Join to view full profile </a> </section> </div> </section> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <section class="aside-section-container mb-4 browsemap" data-nosnippet="true"> <h2 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Pick" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/zack-fediay-2287a13b?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-4" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " 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fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="tncFlow" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGZke8J7OQ1cg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1728170222906?e=2147483647&v=beta&t=C7lrbnAH49zOLxfFplpZuju_PL_hVnTYFqPfnhS18l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View Nicholas’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="36f61afd-4a0b-4e84-88ca-5c0821565385" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/nscalice" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=nscalice&trk=public_profile_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_profile_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="public_profile_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_profile_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <code id="enableFingerprintingJS" style="display: none"></code> <code id="fingerprintingUrlPath" style="display: none"></code> <code id="fingerprintingWaitTime" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/5c81icanok4a9if4xo1qkuq7c" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/b42mogpzwnwuzsp3ikwd8bza0" async defer></script>   </body> </html>

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Nicholas Scalice, MPA, PCM - Earnworthy | LinkedIn