Enterprise Tag Management Solutions - Google Tag Manager 360

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data-g-label="global nav" href="/web/20210302053133/https://marketingplatform.google.com/about/contact-us/" title="Talk to Sales" class="h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--primary"> Talk to Sales </a> </li> </ul> </div> </div> <div id="h-js-header__drawer-backdrop" class="h-c-header__drawer-backdrop"></div></div><main class="gmp-page"> <section class="gmp-section gmp-mb-l"> <div class="secondary-hero"> <div class="secondary-hero__frame"> <div class="secondary-hero__background"> <div class="gmp-banner"> <picture> <source media="(max-width: 640px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-hero-mobile.jpg, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-hero-mobile_2x.jpg 2x"> <source media="(min-width: 641px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-hero.jpg, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-hero_2x.jpg 2x"> <img src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-hero.jpg" alt="Reliable tag management." class="gmp-no-grab secondary-hero__image"> </picture> </div> </div> <div class="secondary-hero__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--6 h-c-grid__col-l--offset-1 h-c-grid__col-xl--5"> <div class="secondary-hero__text-box"> <h1 class="h-c-headline secondary-hero__headline h-has-bottom-margin"> Reliable tag management. </h1> <h2 class="h-c-description">You want enterprise tag management that’s simple, reliable, and works well with your existing systems. Google Tag Manager 360 delivers, helping you get up and running fast.</h2> <a data-g-event="product: tag manager 360: overview" data-g-action="talk to sales cta" data-g-label="hero" href="/web/20210302053133/https://marketingplatform.google.com/about/contact-us/" class="h-c-button h-c-button--primary" title="Talk to Sales">Talk to Sales</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="How&nbsp;tag management can&nbsp;help." srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit_2x.jpg 2x" src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit.jpg" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">How tag management can help.</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit-mobile.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit_2x.jpg 2x"> <img src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-benefit.jpg" alt="How&nbsp;tag management can&nbsp;help." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="running-man icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>running-man icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25.27 14a2.38 2.38 0 1 0 -2.38-2.38 2.38 2.38 0 0 0 2.38 2.38zm-4.27 16.46 1.19-5.23 2.49 2.38v7.13h2.32v-8.91l-2.49-2.38.71-3.56a8.7 8.7 0 0 0 6.53 3v-2.41a5.84 5.84 0 0 1 -5.11-2.85l-1.19-1.9a2.45 2.45 0 0 0 -2-1.19c-.36 0-.59.12-1 .12l-6.18 2.61v5.58h2.38v-4l2.22-.85-1.87 9.61-5.82-1.19-.48 2.38z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Increase your agility.</h4> <p>Efficiently add and update your own website tags to measure conversions, site analytics, and more — without needing to touch your site code.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="infinity icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>infinity icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m30.62 15.64a6.56 6.56 0 0 0 -4.62 1.88l-3.5 3.09-1.87 1.65-3.3 2.94a4.17 4.17 0 1 1 -3-7.1 4.18 4.18 0 0 1 3 1.27l1.39 1.23 1.86-1.65-1.55-1.37a6.62 6.62 0 1 0 -.03 9.42l3.48-3.08 1.86-1.67 3.31-2.94a4.17 4.17 0 1 1 3 7.1 4.2 4.2 0 0 1 -3-1.27l-1.4-1.24-1.86 1.65 1.56 1.38a6.63 6.63 0 1 0 4.7-11.3z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Integrate easily.</h4> <p>Tag Manager 360 supports, and works seamlessly with, all Google and third-party tags.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Rest assured.</h4> <p>Error checking, security features, and speedy tag loading ensure that all your tags work.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Collaborate across the enterprise.</h4> <p>Improve collaboration across your business. Unlimited workspaces, refined access controls, and multi-environment testing mean that marketing and IT can work together more efficiently.</p> </li> </ul> <a data-g-event="product: tag manager 360: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/benefits/" title="See all benefits" class="h-c-link gmp-link">See all benefits</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="running-man icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>running-man icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25.27 14a2.38 2.38 0 1 0 -2.38-2.38 2.38 2.38 0 0 0 2.38 2.38zm-4.27 16.46 1.19-5.23 2.49 2.38v7.13h2.32v-8.91l-2.49-2.38.71-3.56a8.7 8.7 0 0 0 6.53 3v-2.41a5.84 5.84 0 0 1 -5.11-2.85l-1.19-1.9a2.45 2.45 0 0 0 -2-1.19c-.36 0-.59.12-1 .12l-6.18 2.61v5.58h2.38v-4l2.22-.85-1.87 9.61-5.82-1.19-.48 2.38z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Increase your agility.</h4> <p class="highlights-module__description">Efficiently add and update your own website tags to measure conversions, site analytics, and more — without needing to touch your site code.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="infinity icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>infinity icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m30.62 15.64a6.56 6.56 0 0 0 -4.62 1.88l-3.5 3.09-1.87 1.65-3.3 2.94a4.17 4.17 0 1 1 -3-7.1 4.18 4.18 0 0 1 3 1.27l1.39 1.23 1.86-1.65-1.55-1.37a6.62 6.62 0 1 0 -.03 9.42l3.48-3.08 1.86-1.67 3.31-2.94a4.17 4.17 0 1 1 3 7.1 4.2 4.2 0 0 1 -3-1.27l-1.4-1.24-1.86 1.65 1.56 1.38a6.63 6.63 0 1 0 4.7-11.3z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Integrate easily.</h4> <p class="highlights-module__description">Tag Manager 360 supports, and works seamlessly with, all Google and third-party tags.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Rest assured.</h4> <p class="highlights-module__description">Error checking, security features, and speedy tag loading ensure that all your tags work.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Collaborate across the enterprise.</h4> <p class="highlights-module__description">Improve collaboration across your business. Unlimited workspaces, refined access controls, and multi-environment testing mean that marketing and IT can work together more efficiently.</p> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: tag manager 360: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/benefits/" title="See all benefits" class="h-c-link gmp-link">See all benefits</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--yellow "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>In the fast-paced world of digital analytics and sophisticated marketing programs, </span><span class="color-bar__highlight color-bar__highlight--yellow">Google Tag Manager 360 is a serious game-changer</span><span> that provides the kind of competitive edge our clients need.</span></h3> <p class="color-bar__credit"> <span class="color-bar__author">Caleb Whitmore</span>, Founder & Chairman, Analytics Pros </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> The power of Tag Manager 360. </h3> <p class="h-u-mb-std two-column-tout__description"> Get access to premium enterprise features like approvals, commenting capabilities, and zones for a fast, flexible, and secure way to tag. </p> <a data-g-event="product: tag manager 360: overview" data-g-action="see all features" data-g-label="the power of 360" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/features/" title="See all tag management features" class="h-c-link h-c-link--internal gmp-link">See all tag management features</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image"> <picture> <source media="(max-width: 767px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-smb-feature-tout-mobile.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-smb-feature-tout-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-smb-feature-tout.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-smb-feature-tout_2x.jpg 2x"> <img src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-smb-feature-tout.jpg" alt="The power of Tag Manager 360." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration_2x.jpg 2x" src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration.jpg" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Tag Manager 360 works seamlessly with Google and third-party tags, so you can changes tags on the fly – saving time and increasing efficiency.</p> <picture> <source media="(max-width: 767px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration-mobile.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration_2x.jpg 2x"> <img src="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-integration.jpg" alt="Designed to work together." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Ads</h4> <p>Tag templates minimize the possibility of errors and help you quickly deploy tags.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="campaign-manager icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>campaign-manager icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m20 28.46a2.75 2.75 0 0 1 -3.88 0l-4.1 4.1a8.56 8.56 0 0 0 12.1-12.1l-4.11 4.11a2.75 2.75 0 0 1 -.01 3.89z" fill="#34a853"/><path d="m28.06 20.44a2.76 2.76 0 0 1 -3.9 0l-4.11 4.11a8.56 8.56 0 1 0 12.1-12.1l-4.1 4.1a2.75 2.75 0 0 1 .01 3.89z" fill="#5bb974"/><path d="m32.16 12.45a8.56 8.56 0 0 0 -12.1 12.1l4.11-4.11a2.75 2.75 0 1 1 3.89-3.89 2.9 2.9 0 0 0 4.1-4.1z" fill="#1e8e3e"/><path d="m24.17 20.45a8.56 8.56 0 0 0 -12.1 12.1 3.11 3.11 0 0 0 4.4 0c1.22-1.22.91-2.88-.31-4.1a2.75 2.75 0 0 1 3.89-3.89 2.91 2.91 0 1 0 4.11-4.11z" fill="#5bb974"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Campaign Manager 360</h4> <p>Marketers and agencies can push Floodlight activities directly from the Campaign Manager 360 user interface to Tag Manager 360 for approval.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bookmarks icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bookmarks icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28.76 28.48 2 1v-15.95a2 2 0 0 0 -2-2h-10a2 2 0 0 0 -2 2h10a2 2 0 0 1 2 2zm-4-13h-10a2 2 0 0 0 -2 2v15.99l7-3 7 3v-15.95a2 2 0 0 0 -1.99-2z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Third-Party Tag Support</h4> <p>Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find <a href="https://web.archive.org/web/20210302053133/https://support.google.com/tagmanager/answer/6106924" data-g-event="product: tag manager 360: overview" data-g-action="click: vendor templates" data-g-label="designed to work together" target="_blank" rel="nofollow noopener">vendor templates</a> already available in Tag Manager or explore additional templates from the <a href="https://web.archive.org/web/20210302053133/https://tagmanager.google.com/gallery/#/?page=1" data-g-event="product: tag manager 360: overview" data-g-label="designed to work together" data-g-action="community template gallery" target="_blank" rel="nofollow noopener">Community Template Gallery.</a></p> </li> </ul> <a data-g-event="product: tag manager 360: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4> <p class="highlights-module__description">Tag templates minimize the possibility of errors and help you quickly deploy tags.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="campaign-manager icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>campaign-manager icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m20 28.46a2.75 2.75 0 0 1 -3.88 0l-4.1 4.1a8.56 8.56 0 0 0 12.1-12.1l-4.11 4.11a2.75 2.75 0 0 1 -.01 3.89z" fill="#34a853"/><path d="m28.06 20.44a2.76 2.76 0 0 1 -3.9 0l-4.11 4.11a8.56 8.56 0 1 0 12.1-12.1l-4.1 4.1a2.75 2.75 0 0 1 .01 3.89z" fill="#5bb974"/><path d="m32.16 12.45a8.56 8.56 0 0 0 -12.1 12.1l4.11-4.11a2.75 2.75 0 1 1 3.89-3.89 2.9 2.9 0 0 0 4.1-4.1z" fill="#1e8e3e"/><path d="m24.17 20.45a8.56 8.56 0 0 0 -12.1 12.1 3.11 3.11 0 0 0 4.4 0c1.22-1.22.91-2.88-.31-4.1a2.75 2.75 0 0 1 3.89-3.89 2.91 2.91 0 1 0 4.11-4.11z" fill="#5bb974"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Campaign Manager 360</h4> <p class="highlights-module__description">Marketers and agencies can push Floodlight activities directly from the Campaign Manager 360 user interface to Tag Manager 360 for approval.</p> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bookmarks icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bookmarks icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28.76 28.48 2 1v-15.95a2 2 0 0 0 -2-2h-10a2 2 0 0 0 -2 2h10a2 2 0 0 1 2 2zm-4-13h-10a2 2 0 0 0 -2 2v15.99l7-3 7 3v-15.95a2 2 0 0 0 -1.99-2z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Third-Party Tag Support</h4> <p class="highlights-module__description">Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find <a href="https://web.archive.org/web/20210302053133/https://support.google.com/tagmanager/answer/6106924" data-g-event="product: tag manager 360: overview" data-g-action="click: vendor templates" data-g-label="designed to work together" target="_blank" rel="nofollow noopener">vendor templates</a> already available in Tag Manager or explore additional templates from the <a href="https://web.archive.org/web/20210302053133/https://tagmanager.google.com/gallery/#/?page=1" data-g-event="product: tag manager 360: overview" data-g-label="designed to work together" data-g-action="community template gallery" target="_blank" rel="nofollow noopener">Community Template Gallery.</a></p> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: tag manager 360: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-xl"> <div class="compare-module"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--6 h-c-grid__col-l--4 h-c-grid__col--offset-1 compare-module__header"> <h3 class="h-c-headline h-c-headline--one">Find a tag management solution that fits.</h3> <p class="h-c-tile__description">Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.</p> <p> <a data-g-event="product: tag manager 360: overview" data-g-action="compare versions" data-g-label="find a solution that fits" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager-360/compare/" title="Compare versions" class="h-c-link h-c-link--internal gmp-link">Compare versions</a></p> </div> <div class="h-c-grid__col h-c-grid__col-l--7 compare-module__cards"> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card"> <a data-g-event="product: tag manager 360: overview" data-g-action="product tile: tag manager" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210302053133/https://marketingplatform.google.com/about/tag-manager/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager</h4> <p class="h-c-tile__description">Manage all your tags without editing code - for free.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210302053133im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <div class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height product-card--active"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager 360</h4> <p class="h-c-tile__description">Manage all your tags in one place for a smarter, simpler way to oversee your marketing.</p> </div> </div> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210302053133im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-right" alt> <use xlink:href="/web/20210302053133im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> </div> <div class="h-c-carousel__navigation product-card-grid__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="carousel-tile" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Bain report: How top brands grow with timely customer connections. </h3> <p class="h-u-mb-std two-column-tout__description"> New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment. </p> <a data-g-event="product: tag manager 360: overview" data-g-action="resource featured: report" data-g-label="resource: bain report: how top brands grow with timely customer connections" data-g-restype="report" data-g-resproduct="analytics 360 optimize 360 attribution 360 tag manager 360 data studio" href="/web/20210302053133/https://marketingplatform.google.com/about/resources/bain-report-how-top-brands-grow-with-timely-customer-connections/" title="Read more" class="h-c-link h-c-link--internal gmp-link">Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image"> <picture> <source media="(max-width: 767px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-featured-resource-mobile.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-featured-resource-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-featured-resource.jpg 1x, /web/20210302053133im_/https://marketingplatform.google.com/about/static/images/gmp/tag-manager-360-featured-resource_2x.jpg 2x"> <img 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class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">With Google Tag Manager 360, GoPro discovers freedom and adventure in marketing</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['tag-manager-360', 'analytics-360', 'google-marketing-platform'], 'type': ['case study'] }"> <a data-g-event="product: tag manager 360: overview" data-g-action="resource tile: case study" data-g-label="resource: aida cruises speeds ahead with scaled insights and efficiencies from google marketing platform" data-g-restype="case study" data-g-resproduct="tag manager 360, analytics 360, google marketing platform" class="h-c-tile h-c-tile--border h-c-tile--hoverable" 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class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">AIDA Cruises speeds ahead with scaled insights and efficiencies from Google Marketing Platform</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210302053133im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button 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