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<!DOCTYPE html><html lang="en"><head><meta name="viewport" content="width=device-width" data-next-head=""/><meta charSet="utf-8" data-next-head=""/><title data-next-head="">Brandfolder: FINIS' Client Story</title><meta name="description" content="FINIS uses Brandfolder as a home base for their global partners, distributors, and sponsored athletes to access their digital assets and grow sales." data-next-head=""/><meta name="author" content="Brandfolder" data-next-head=""/><meta property="og:locale" content="en_US" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta name="og:title" property="og:title" content="Brandfolder: FINIS' Client Story" data-next-head=""/><meta name="og:description" property="og:description" content="FINIS uses Brandfolder as a home base for their global partners, distributors, and sponsored athletes to access their digital assets and grow sales." data-next-head=""/><meta property="og:site_name" content="Brandfolder" 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class="NavMain_nav__desktop--left-container__8yCMA"><a href="/home/" data-testid="home-nav-link" aria-label="Brandfolder logo link to home"><img alt="Brandfolder by Smartsheet logo" class="NavMain_nav__logo--tablet__kxcqj" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/as/pgltaq-5fsycg-1f0c0u/brandfolder-icon.svg" width="33" height="30"/><img alt="Brandfolder by Smartsheet logo" class="NavMain_nav__logo--desktop__cCZSH" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/gmnvjqknb8fsptrmqrj9jw85/brandfolder-by-smartsheet-logo-full-color.svg" width="168" height="50"/></a></div><ul class="NavMain_nav__desktop--list__a8WHQ"><li class="NavMain_nav-link__7x6Jj NavMain_no-margin__P_MK2 NavMain_no-underline__JsXh9"><ul class="nav-dropdown__container" tabindex="0"><li data-testid="product-nav-link" class="NavMain_nav-dropdown-link__t9b9h">Product<img alt="dropdown caret icon" class="NavMain_dropdown-caret-icon__Glyyn" loading="eager" 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analytics</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="plug icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/stk8x64q7th78bmxkfqbpx9/nav-plug-icon.svg" width="28" height="16"/></div><div><a href="/integrations/"><p>Integrations</p><p>Streamline asset use across your martech stack</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="template icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/nfb63bnc8c2qmgvsr8rvfjm/nav-template-icon.svg" width="24" height="17"/></div><div><a href="/product/marketing-content-automation/"><p>Content Automation</p><p>Custom templates, on-brand and on-demand, that don't cost the creative team extra time</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="multiple squares overlapping icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/w98frvm8t3x27cbvw8t395r/nav-portals-icon.svg" width="25" height="25"/></div><div><a href="/product/portals/"><p>Portals</p><p>Highly curated and custom content experiences</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="desktop and mobile device icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/vb45wx9s43hgqwq8t6rh8pps/nav-tech-devices-icon.svg" width="23" height="24"/></div><div><a href="https://developers.brandfolder.com/" target="_blank"><p>API</p><p>Developer-friendly custom integration</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="template editor icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/4nqgt9vmtbmh5kb7jgqmn3c/nav-template-editor-icon.svg" width="22" height="22"/></div><div><a href="/product/brandguide/"><p>Brandguide</p><p>Always up-to-date, accessible anywhere brand guidelines</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="Smartsheet icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/mz5vw6ft5pn74vxpjg7knk7/nav-smartsheet-icon.svg" width="17" height="22"/></div><div><a href="/product/smartsheet-and-brandfolder/"><p>Smartsheet + Brandfolder</p><p>Work faster by combining powerful DAM and CWM</p></a></div></li><li class="NavProductDropdown_product-dropdown__list--item__jniV7"><div class="NavProductDropdown_product-dropdown__list--icon__OYc2y"><img alt="refresh icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/v7bs9jb68nrsv3gctmb6gx8c/nav-refresh-icon.svg" width="18" height="20"/></div><div><a href="/product/smart-cdn/"><p>Smart CDN</p><p>Embed assets from Brandfolder across the web</p></a></div></li></ul></div></div></ul></li><li class="NavMain_nav-link__7x6Jj NavMain_active__bz94d"><a data-testid="client-stories-nav-link" href="/client-stories/">Client stories</a></li><li class="NavMain_nav-link__7x6Jj NavMain_no-margin__P_MK2 NavMain_no-underline__JsXh9"><ul class="nav-dropdown__container" tabindex="0"><li data-testid="solutions-nav-link" class="NavMain_nav-dropdown-link__t9b9h">Solutions<img alt="dropdown caret icon" class="NavMain_dropdown-caret-icon__Glyyn" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/8tjkq9mbrxgck7k44v74c4q/open-caret-downwards.svg" height="10" width="10"/></li><div data-testid="solutions-nav-dropdown" aria-labelledby="solutions nav" class="nav-dropdown NavSolutionsDropdown_solutions-dropdown__QdIZa" role="navigation" style="opacity:0;visibility:hidden"><div class="nav-dropdown__half NavSolutionsDropdown_solutions-dropdown__half__jvpaS"><h3 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src="https://cdn.bfldr.com/I6FML9WY/at/tk772f566x6nq96jmcpsfcx/nav-beer-icon.svg" width="20" height="22"/></div><a href="/industries/food-and-beverage/">Food & beverage</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="world globe icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/bbgnfqk42m84mc7672g5nh7/nav-world-icon.svg" width="20" height="20"/></div><a href="/industries/franchise-branding/">Franchises</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="cube icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/sjp6mgksmwkfq3mx6p9pbm6g/nav-cube-icon.svg" width="19" height="22"/></div><a href="/industries/manufacturing/">Manufacturing</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="briefcase icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/wsb4nvbbsg4wf7jr6qtbwkqj/nav-briefcase-icon.svg" width="22" height="17"/></div><a href="/industries/professional-services/">Professional services</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="shopping cart icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/8b8x4vzc9gf33qsjcmpqsqw/nav-cart-icon.svg" width="25" height="19"/></div><a href="/industries/retail-digital-asset-management/">Retail</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="basketball icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/mxvzc8q4vccfhv3cnstxcx/nav-basketball-icon.svg" width="20" height="20"/></div><a href="/industries/sports/">Sports</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="desktop and mobile device icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/99c646xrtzt6bh27fh3gr9jq/nav-tech-devices-icon.svg" width="23" height="22"/></div><a href="/industries/technology-brand-asset-management/">Technology</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="airplane icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/3jfcmj3rg36qbt38qkm6x39/nav-travel-icon.svg" width="22" height="22"/></div><a href="/industries/digital-asset-management/travel-and-hospitality/">Travel & hospitality</a></li></ul><div class="nav-dropdown__list NavSolutionsDropdown_solutions-dropdown__size--left-column__u12Ww"><div class="NavSolutionsDropdown_solutions-dropdown__size--left-column__link__ddvCP"><h3>By company size</h3><div class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="building icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/2ggm4jmpc453nkqk8w44fc2f/nav-small-midsize-business-icon.svg" width="17" height="20"/></div><a href="/solutions/digital-asset-management-small-business/">Small & midsize</a></div></div></div></div><div class="nav-dropdown__half"><ul class="nav-dropdown__list"><li class="nav-dropdown__list--item"><h3 class="default-cursor">By role</h3></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="shield icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/s535s6372qb356m77n632twv/nav-shield-icon.svg" width="20" height="22"/></div><a href="/solutions/brand-management-tools/">Brand managers</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="rocketship icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/wj87jb7h9gmfmkc43c8m9q7/nav-rocketship-icon.svg" width="24" height="24"/></div><a href="/solutions/cmos/">CMOs</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="creative tools icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/rc3pvvkw5tf799qk648jbffm/nav-creative-tools-icon.svg" width="22" height="22"/></div><a href="/solutions/creative-asset-management-software/">Creatives</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="wheel icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/7vgfvb4chvntq8fbvpr8gvm/nav-wheel-icon.svg" width="22" height="22"/></div><a href="/solutions/creative-operations-management/">Creative operations</a></li><li class="nav-dropdown__list--item"><div class="nav-dropdown__list--item-icon"><img alt="megaphone icon" loading="lazy" src="https://cdn.bfldr.com/I6FML9WY/at/v9qft6ps9547hsfw9sgz247j/nav-megaphone-icon.svg" width="24" height="20"/></div><a href="/solutions/marketing-asset-management/">Marketers</a></li><li class="NavSolutionsDropdown_alignment-placeholder__DahVK"></li></ul><div class="nav-dropdown__list NavSolutionsDropdown_solutions-dropdown__size--right-column__Bqd_D"><div class="NavSolutionsDropdown_solutions-dropdown__size--right-column__link__hDDny"><div class="nav-dropdown__list--item"><div 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Find out why brands trust us to manage their assets.</p></a></li></ul></div></div></div></ul></li></ul><div class="NavMain_nav__desktop--right-container__boqhE"><a class="nav__desktop--sign-in-button NavMain_nav__desktop--sign-in-button__L8YPI LinkButton_button__p8qRM LinkButton_tertiary__nTNKF LinkButton_small__5wkde" data-testid="sign-in" id="header-sign-in-button" href="https://brandfolder.com/signin">Your Brandfolders</a><a class="NavMain_nav__desktop--cta-button__chq0S LinkButton_button__p8qRM LinkButton_primary__zC3j8 LinkButton_small__5wkde" data-testid="quote-nav-link" href="/quote/" id="header-quote-cta">Get started</a></div></div></div></div><div class="NavMobile_nav__mobile__8D8QL"><div><a href="/home/" data-testid="home-nav-link" aria-label="Brandfolder logo link to home"><img alt="Brandfolder by Smartsheet logo" class="NavMobile_nav__mobile--logo__J5Fb_" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/as/pgltaq-5fsycg-1f0c0u/brandfolder-icon.svg" width="33" height="30"/></a></div><div class="NavMobile_nav__hamburger-menu__5VVZF false" role="navigation" aria-labelledby="mobile nav"><input aria-label="mobile navigation button" class="NavMobile_nav__hamburger-menu--toggle___4_R2" type="checkbox"/><span class="NavMobile_nav__hamburger-menu--bar__KOd5T"></span><span class="NavMobile_nav__hamburger-menu--bar__KOd5T"></span><span class="NavMobile_nav__hamburger-menu--bar__KOd5T"></span></div></div></nav></header><main id="main-content" class="client-story-page_client-story__01WsJ" data-testid="finis-client-story"><div class="max-width-container"><div class="section flex-wrapper client-story-page_section__2aAN0 client-story-page_client-story__header__XqjF5"><div class="client-story-page_flex-half__9xs_d flex-half flex-wrapper"><div class="client-story-page_client-story__share-links__header__Iv1ZI"></div><div class="client-story-page_client-story__header__title__Z15qb"><div class="BackArrowLink_back-link__WzEak false false client-story-page_client-story__back-button__n16AM"><a class="BackArrowLink_back-link__link__agHo_" href="/client-stories/"><img class="BackArrowLink_back-link__icon__5W6Gk" alt="purple left arrow icon" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/pgltby-77tdg8-12guk/left-arrow-icon.svg" width="19" height="13"/>Back to all client stories</a></div><span class="eyebrow-headline">FINIS' client story</span><h1>FINIS expands global sales thanks to Brandfolder's distribution capabilities</h1><p>FINIS is a global swimwear brand that specializes in innovative training and high-quality racing gear. On a mission to simplify swimming, FINIS helps everyone from beginners to Olympic athletes enjoy the water.</p></div></div><div class="client-story-page_flex-half__9xs_d flex-half flex-wrapper"><div class="client-story-page_client-story__interviewee__C5x7w"><div class="client-story-page_client-story__interviewee__logo__wyqgb OptImg_image__container__CODOv" style="width:120px;height:35px"><div class="OptImg_image__container--inner__xrxbq" style="height:0;padding-bottom:25.438596491228072%;aspect-ratio:228 / 58"><img alt="FINIS logo" class="OptImg_image__image__5V52C" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp" srcSet="https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=200 200w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=400 400w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=600 600w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=900 900w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=1600 1600w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=2000 2000w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=2600 2600w,https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg&auto=webp&width=3200 3200w"/></div></div><div style="border-top:3px solid #ffd700;border-bottom:3px solid #ffd700"><div class="client-story-page_client-story__interviewee__container__P7wla "><div class="client-story-page_client-story__interviewee__profile__CrP3m"><div class="client-story-page_client-story__interviewee__headshot__xWoYK"><img alt="Jill Bennett headshot" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/pqpfql-bfl0t4-4uvtn1/jill-bennett?format=jpg&auto=webp&width=60&height=60" width="60" height="60"/></div><div><p>Jill Bennett</p><p>Global Director of Sales & Marketing</p></div></div><div class="client-story-page_client-story__interviewee__profile__CrP3m"><div class="client-story-page_client-story__interviewee__headshot__xWoYK"><img alt="Becca Wyant headshot" loading="eager" src="https://cdn.bfldr.com/I6FML9WY/at/pqpfkn-dbs2r4-8jqtw/becca-wyantt?format=jpg&auto=webp&width=60&height=60" width="60" height="60"/></div><div><p>Becca Wyant</p><p>Creative Director and Photographer</p></div></div></div><div class="client-story-page_client-story__interviewee__stats__qHtE4"><p>Company Stats</p><ul><li><p>Sold in 90 countries worldwide</p></li><li><p>37,879 asset downloads since Brandfolder inception</p></li><li><p>6,392 asset shares since Brandfolder inception</p></li></ul><p></p></div></div><a class="client-story-page_client-story__header__cta__imX0N LinkButton_button__p8qRM LinkButton_tertiary__nTNKF LinkButton_small__5wkde" download="finis_client_story" target="_blank" href="https://assets.brandfolder.com/q1y1cb-6hs694-9i554i/v/7737184/original/BF-CaseStudy-Finis-Brochure-INI.pdf">Download the client story</a></div></div></div><div class="client-story-page_client-story__video__ifYKX"></div><div class="client-story-page_client-story__content__e6oss"><h2>Challenge</h2> <p>Product launches are the lifeblood of FINIS. At any given time, Jill and Becca are launching nearly seven new swimwear products into market. If you can imagine, each product includes rich information, such as product codes, metadata, colors, file types, and more. Prior to Brandfolder, the process of organizing and distributing their products' digital assets was time-consuming and complicated; it even involved mailing out thumb-drives.</p> <p>Jill and Becca needed an intuitive platform that empowered not only their internal teams but also their external influencers, partners, and distributors, to be more self-sufficient and consistent when engaging with their brand assets. As a company that relies heavily on its partners to sell the FINIS brand, they needed a platform that was intuitive and easy to use, without any additional training.</p> <h2>Solution</h2> <p>Brandfolder has given FINIS a single source of truth for all of their digital production assets where they organize by the asset layer — take for example their snorkel product. Within the snorkel asset modal, everyone can find all of its individual materials, such as lifestyle imagery produced by Becca and product spec sheets, as well as sales materials written by Jill.</p> <blockquote> <p>A tool like Brandfolder helps us strengthen our relationships with partners and distributors. Because of the centralized location and seamless usability, they save time, they look good with our polished assets, and it's just a smooth experience for everyone. <em>– Jill Bennett</em></p> </blockquote> <p>With bulk uploading and auto-tagging, Becca saves time organizing her production assets that Jill can, then, easily find and use in marketing campaigns. External partners are also easily able to search and filter based on the desired product they are selling, as well as convert them into correct file formats and sizes for their individual sales channels. Jill also utilizes our asset analytics and insights to inform strategic planning and optimize marketing campaigns to continue growing their digital brand presence.</p> <blockquote> <p>Not only are our customers and employees able to go and locate the assets they need, but they're also able to change the sizes into whatever file format they want. Now, we can work on the projects that matter. For anyone out there thinking about Brandfolder, do it. <em>– Becca Wyant</em></p> </blockquote> <h2>Results</h2> <p>Brandfolder has become a one-stop shop for FINIS and all of its global stakeholders — everyone from internal sales teams to sponsored athletes and digital influencers to retail distributors.</p> <p>And, because of this, FINIS has increased their brand awareness within the larger global market. Whether a sales rep in Germany sending a postcard to coaches for product promotion or a retailer in Arizona stocking shelves with FINIS snorkels, the assets are high-quality and consistent, and the experience to get the assets is quick and seamless.</p> <p>With the help of Brandfolder, FINIS' reputation of being the most innovative and polished brand has skyrocketed with no signs of slowing down anytime soon.</p><div class="client-story-page_client-story__share-links__footer__5LUCJ"><p>Share this article</p></div><h3 class="client-story-page_client-story__cta__copy__75h8B">Interested in learning how Brandfolder can help you manage, distribute and analyze your brand assets?</h3><div class="client-story-page_client-story__cta__O5UWB"><a class=" LinkButton_button__p8qRM LinkButton_primary__zC3j8 LinkButton_small__5wkde" href="https://brandfolder.com/quote/">Get Started</a></div></div></div></main><footer class="footer_footer__EieGz" data-testid="footer"><div 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On a mission to simplify swimming, FINIS helps everyone from beginners to Olympic athletes enjoy the water.","clientLogo":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"itui8iwqqpt7"}},"id":"7y8lfUMeOTwrRX4Xxq7avo","type":"Entry","createdAt":"2022-10-25T22:54:05.858Z","updatedAt":"2022-10-25T22:55:16.686Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"clientLogo"}},"locale":"en-US"},"fields":{"client":"FINIS","cdnUrl":"https://cdn.bfldr.com/I6FML9WY/at/pgm3cy-3os8qg-bea1w5/finis-logo?format=jpg\u0026auto=webp","originalWidth":228,"originalHeight":58,"displayWidth":120,"displayHeight":35}},"intervieweeProfile":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"itui8iwqqpt7"}},"id":"65h9Yjy8DHM1Mh6uxDZSI0","type":"Entry","createdAt":"2022-10-25T16:37:18.845Z","updatedAt":"2022-10-25T16:37:18.845Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"personProfile"}},"locale":"en-US"},"fields":{"name":"Jill Bennett","jobTitle":"Global Director of Sales \u0026 Marketing","headshotCdnUrl":"https://cdn.bfldr.com/I6FML9WY/at/pqpfql-bfl0t4-4uvtn1/jill-bennett?format=jpg\u0026auto=webp\u0026width=60\u0026height=60"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"itui8iwqqpt7"}},"id":"othNozDxXeBikmb85r6W6","type":"Entry","createdAt":"2022-10-25T16:37:58.738Z","updatedAt":"2022-10-25T16:37:58.738Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"personProfile"}},"locale":"en-US"},"fields":{"name":"Becca Wyant","jobTitle":"Creative Director and Photographer","headshotCdnUrl":"https://cdn.bfldr.com/I6FML9WY/at/pqpfkn-dbs2r4-8jqtw/becca-wyantt?format=jpg\u0026auto=webp\u0026width=60\u0026height=60"}}],"companyStats":{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Sold in 90 countries worldwide","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"37,879 asset downloads since Brandfolder inception","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"6,392 asset shares since Brandfolder inception","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"pdfDownloadCdnUrl":"https://assets.brandfolder.com/q1y1cb-6hs694-9i554i/v/7737184/original/BF-CaseStudy-Finis-Brochure-INI.pdf","storyContent":"## Challenge\n\nProduct launches are the lifeblood of FINIS. At any given time, Jill and Becca are launching nearly seven new swimwear products into market. If you can imagine, each product includes rich information, such as product codes, metadata, colors, file types, and more. Prior to Brandfolder, the process of organizing and distributing their products' digital assets was time-consuming and complicated; it even involved mailing out thumb-drives.\n\nJill and Becca needed an intuitive platform that empowered not only their internal teams but also their external influencers, partners, and distributors, to be more self-sufficient and consistent when engaging with their brand assets. As a company that relies heavily on its partners to sell the FINIS brand, they needed a platform that was intuitive and easy to use, without any additional training.\n\n## Solution\n\nBrandfolder has given FINIS a single source of truth for all of their digital production assets where they organize by the asset layer \u0026mdash; take for example their snorkel product. Within the snorkel asset modal, everyone can find all of its individual materials, such as lifestyle imagery produced by Becca and product spec sheets, as well as sales materials written by Jill.\n\n\u003e A tool like Brandfolder helps us strengthen our relationships with partners and distributors. Because of the centralized location and seamless usability, they save time, they look good with our polished assets, and it's just a smooth experience for everyone.\n\u003e *\u0026#8211; Jill Bennett*\n\nWith bulk uploading and auto-tagging, Becca saves time organizing her production assets that Jill can, then, easily find and use in marketing campaigns. External partners are also easily able to search and filter based on the desired product they are selling, as well as convert them into correct file formats and sizes for their individual sales channels. Jill also utilizes our asset analytics and insights to inform strategic planning and optimize marketing campaigns to continue growing their digital brand presence.\n\n\u003e Not only are our customers and employees able to go and locate the assets they need, but they're also able to change the sizes into whatever file format they want. Now, we can work on the projects that matter. For anyone out there thinking about Brandfolder, do it.\n\u003e *\u0026#8211; Becca Wyant*\n\n## Results\n\nBrandfolder has become a one-stop shop for FINIS and all of its global stakeholders \u0026mdash; everyone from internal sales teams to sponsored athletes and digital influencers to retail distributors.\n\nAnd, because of this, FINIS has increased their brand awareness within the larger global market. Whether a sales rep in Germany sending a postcard to coaches for product promotion or a retailer in Arizona stocking shelves with FINIS snorkels, the assets are high-quality and consistent, and the experience to get the assets is quick and seamless.\n\nWith the help of Brandfolder, FINIS' reputation of being the most innovative and polished brand has skyrocketed with no signs of slowing down anytime soon.","video":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"itui8iwqqpt7"}},"id":"39jpb2jnB3LkH4D24hTgc6","type":"Entry","createdAt":"2022-10-24T22:38:12.053Z","updatedAt":"2022-10-24T22:38:12.053Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"video"}},"locale":"en-US"},"fields":{"videoName":"FINIS","videoSource":"https://stream.mux.com/XergXR8fWjk4APLR6EA4DA3vgDK9JIIk.m3u8","videoPlaceholderImage":"https://cdn.bfldr.com/I6FML9WY/at/h76btr3ffgr53wbszcmbbnm/client-stories-finis-video-placeholder?format=jpg\u0026auto=webp\u0026width=960\u0026height=540"}},"ctaSection":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"itui8iwqqpt7"}},"id":"5L1vF7Cbwhgm92z0rpklum","type":"Entry","createdAt":"2022-10-22T14:26:20.301Z","updatedAt":"2022-10-22T14:26:20.301Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"ctaSection"}},"locale":"en-US"},"fields":{"prompt":"Interested in learning how Brandfolder can help you manage, distribute and analyze your brand assets?","button":"Get Started","buttonUrl":"https://brandfolder.com/quote/","externalLink":false}}}}},"__N_SSG":true},"page":"/client-stories/[slug]","query":{"slug":"finis"},"buildId":"_psbwM7rxVzqRG9qgir7L","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>