ISG Software Research Analyst Perspectives | product experience management

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>ISG Software Research Analyst Perspectives | product experience management</title> <meta name="description" content="product experience management | Read the latest analyst perspectives and insights on analytics, customer experience, sales, finance, HR, and more from ISG Software Research."> <link rel="SHORTCUT ICON" href="https://blog.isg-research.net/hubfs/ISG_Bug_Reverse_Transparent.png">  <link rel="preload" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css"></noscript> <script src="https://kit.fontawesome.com/273b762442.js" crossorigin="anonymous"></script>  <link rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223143/1725882474035/Ventana_Research_2023/css/_other/bootstrap.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223143/1725882474035/Ventana_Research_2023/css/_other/bootstrap.min.css"></noscript> <link rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/141129694108/1731490049651/Ventana_Research_2023/css/base.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/141129694108/1731490049651/Ventana_Research_2023/css/base.css"></noscript> <link rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90533832970/1725882481651/Ventana_Research_2023/css/templates/blog.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90533832970/1725882481651/Ventana_Research_2023/css/templates/blog.min.css"></noscript> <link rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532893455/1725882477691/Ventana_Research_2023/css/templates/system.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532893455/1725882477691/Ventana_Research_2023/css/templates/system.min.css"></noscript> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery-migrate/jquery-migrate-1.2.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="product experience management | Read the latest analyst perspectives and insights on analytics, customer experience, sales, finance, HR, and more from ISG Software Research."> <meta property="og:title" content="ISG Software Research Analyst Perspectives | product experience management"> <meta name="twitter:description" content="product experience management | Read the latest analyst perspectives and insights on analytics, customer experience, sales, finance, HR, and more from ISG Software Research."> <meta name="twitter:title" content="ISG Software Research Analyst Perspectives | product experience management"> <script id="hs-search-input__valid-content-types" type="application/json"> [ "SITE_PAGE", "LANDING_PAGE", "BLOG_POST", "LISTING_PAGE", "KNOWLEDGE_ARTICLE", "HS_CASE_STUDY" ] </script> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94288142711/1728032344610/Ventana_Research_2023/Ventana_Research_2023_child.css"> <link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872842/module_90531062927_Header-Global.min.css"> <link class="hs-async-css" rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882474041/Ventana_Research_2023/css/mmenu/mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998030/1725882474041/Ventana_Research_2023/css/mmenu/mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882477140/Ventana_Research_2023/css/mmenu/minimal-mmenu.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297487/1725882477140/Ventana_Research_2023/css/mmenu/minimal-mmenu.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475960/Ventana_Research_2023/css/mmenu/mburger.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531162297/1725882475960/Ventana_Research_2023/css/mmenu/mburger.min.css"></noscript> <link class="hs-async-css" rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882479981/Ventana_Research_2023/css/module-css/Header-Global.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> <noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531998027/1725882479981/Ventana_Research_2023/css/module-css/Header-Global.min.css"></noscript> <style> .minimal-header--widget_1687168884328.minimal-sticky-header{ background-color:rgba(37, 90, 137,0.9); -webkit-backdrop-filter:blur(4px); backdrop-filter:blur(4px); } .minimal-header--widget_1687168884328 .minimal-header--centered-menu{padding-top:16px} @media (min-width: 1101px){.minimal-header--widget_1687168884328 {background-color:rgba(255, 255, 255,0.0);}} .minimal-header--widget_1687168884328 .minimal-header--mobile{background-color:rgba(17, 48, 73,0.1)} .minimal-header__container{min-height:100px}.minimal-header--widget_1687168884328 .minimal-header__logo--main{padding-top: 10px;padding-right: 32px;padding-bottom: 34px;padding-left: 10px;}.minimal-header--widget_1687168884328 .minimal-submenu.level-1 > li > span a{ padding: 20px 20px;font-family: Open Sans; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 600; text-decoration: none;color: #FFFFFF;font-size: 17px;}.minimal-header--widget_1687168884328 .minimal-submenu.level-1 > li > span a:hover, .minimal-header--widget_1687168884328 .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;}.minimal-header--widget_1687168884328 .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #81CEE4;}.minimal-header--widget_1687168884328 .minimal-menu-chevron svg path{fill:#FFFFFF;}.minimal-header--widget_1687168884328 .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after{background-color:#81CEE4;} .minimal-header--widget_1687168884328 .minimal-has-submenu .minimal-submenu a {font-family: Open Sans;font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color: #000000;font-size: 16px;}.minimal-header--widget_1687168884328 .minimal-has-submenu .minimal-submenu a:hover{color:#284A7B;}.minimal-header--widget_1687168884328 .minimal-has-submenu .minimal-submenu a > span:not(.minimal-menu-chevron):after {background-color: #284A7B;}.minimal-header--widget_1687168884328 .minimal-has-submenu .minimal-has-submenu .minimal-menu-chevron svg path{fill: var(--primary);}.minimal-header--widget_1687168884328 .minimal-has-submenu>.minimal-submenu {border-color:#FFFFFF;}.minimal-header--widget_1687168884328 .minimal-has-submenu>.minimal-submenu>.minimal-has-submenu>.minimal-submenu{border-color:#FFFFFF;}.minimal-header--widget_1687168884328 .minimal-header__mobile-nav .mburger b{background:rgba( 255, 255, 255, 1.0);;}.minimal-header--widget_1687168884328 .minimal-header__icons--search svg path{fill:rgba(255, 255, 255,1);}.minimal-header--widget_1687168884328 .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--widget_1687168884328 .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--widget_1687168884328 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--widget_1687168884328 .minimal-header__language-switcher--label-current {font-family: Raleway; font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none; color: #111111; font-size: color: #111111;font-size: 13px;font-family: Raleway, sans-serif;;}.minimal-header--widget_1687168884328 .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--widget_1687168884328 .minimal-header--off-canvas-menu .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);} @media (max-width: 1100px) {.minimal-header--widget_1687168884328 .minimal-header--mobile{min-height: 64px;}}@media (max-width: 1100px) { .minimal-header--widget_1687168884328 .minimal-header--mobile {display: flex; padding: 0 15px;}}@media (max-width: 1100px) {.minimal-header--widget_1687168884328 .minimal-header__content {}}@media (max-width: 1100px) {.minimal-header--widget_1687168884328 .minimal-header__container:not(.minimal-header--mobile) {display: none;}}@media (min-width: 1101px) {.minimal-header--widget_1687168884328.minimal-header--transparent-true{position:absolute;width:100%;z-index:1}}@media (max-width: 1100px) {.minimal-header--widget_1687168884328.minimal-header--mobile-transparent-true{position:absolute;width:100%;z-index:1}} .minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__mobile-nav .mburger b{background: rgba(255, 255, 255, 1);}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search svg path {fill: rgba(255, 255, 255, 1);}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__icons--search:hover svg path{fill:rgba(255, 255, 255,1)}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1);}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-icon svg path{fill:rgba(255, 255, 255,1)}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label-current {color: rgba(255, 255, 255, 1);}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header__container:not(.minimal-header--mobile) .minimal-header__language-switcher--label:hover .minimal-header__language-switcher--label-current{color:rgba(255, 255, 255,1)} .minimal-header--widget_1687168884328.minimal-sticky-header .minimal-submenu.level-1 > li > span a{color: #FFFFFF;}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover, .minimal-header--widget_1687168884328.minimal-sticky-header .minimal-submenu.level-1 > li > span a.minimal-active-item{color: #81CEE4;} .minimal-header--widget_1687168884328.minimal-sticky-header .minimal-submenu.level-1 > li > span a:hover .minimal-menu-chevron svg path{fill: #CC6127;}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-menu-chevron svg path{fill:#FFFFFF}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-submenu.level-1 > li > span a > span:not(.minimal-menu-chevron):after {background-color: #81CEE4;} .minimal-header--widget_1687168884328 .minimal-header__mobile-nav__inner>span { ;color: ;font-size: ;text-transform: ;letter-spacing: px;}.minimal-header--widget_1687168884328 .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--widget_1687168884328 .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #17161a;}.minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header--centered-logo .minimal-header__mobile-nav__inner>span, .minimal-header--widget_1687168884328.minimal-sticky-header .minimal-header--off-canvas-menu .minimal-header__mobile-nav__inner>span{color: #363636;}#minimal-header__icons--search__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(215, 215, 215,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a{color:rgba(105, 119, 207,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:hover{color:rgba(240, 84, 125,1.0)}#minimal-header__icons--search__mmenu .hs-search-field__suggestions li a:before{border:1px solid#363636}#minimal-header__icons--search__mmenu .hs-search-field__suggestions #results-for{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#363636;font-size:{value=15, units=px}{value=15, units=px}}#minimal-header__icons--search__mmenu .hs-search-highlight{font-weight:regular}.minimal-header--widget_1687168884328 .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}.minimal-header--widget_1687168884328 .minimal-social-links {margin-top:0px; margin-right: 10px;margin-bottom: 0px; margin-left:10px;}.minimal-header--widget_1687168884328 .minimal-social-links .minimal-social-links__link svg{width:20px;height:20px}.minimal-header--widget_1687168884328 .minimal-social-links .minimal-social-links__link svg path{fill:rgba(255, 255, 255,1.0)}.minimal-header--widget_1687168884328 .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(129, 206, 228,1.0);}.minimal-header--widget_1687168884328 .minimal-button {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: 500; text-decoration: none;color: rgba(255, 255, 255, 1) !important;font-size:14px;background-color: rgba(204, 97, 39, 1.0);border-radius: 4px; padding: 6px 20px; margin-top:px; margin-right: px; margin-bottom: px; margin-left:0px;}.minimal-header--widget_1687168884328 .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(204, 97, 39,0.8)}.minimal-header--widget_1687168884328 .minimal-button svg path{fill:rgba(255, 255, 255,1)}.minimal-header--widget_1687168884328 .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--widget_1687168884328 .minimal-button{border-width:2px;border-style:solid;border-color:rgba(204, 97, 39,1.0)} .minimal-header--widget_1687168884328 .minimal-button:hover {border-color:rgba(204, 97, 39,1.0)} #minimal-header__mobile-nav__mmenu .mm-btn_prev.mm-btn:before{border-color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-navbar{color:rgba(17, 17, 17,1.0)}#minimal-header__mobile-nav__mmenu .mm-btn_close:before,#minimal-header__mobile-nav__mmenu .mm-btn_close:after{background-color:rgba(17, 17, 17,1.0)!important}#minimal-header__mobile-nav__mmenu .lang_list_class li a:hover{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .lang_list_class li a{color:rgba(37, 90, 137,1.0)}#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{color:rgba(54, 54, 54,1.0;overflow:scroll;height:auto;min-height:100%; position:relative;)}#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-listitem,#minimal-header__mobile-nav__mmenu.mm-menu{border-color:rgba(0, 0, 0,0.1;overflow:scroll;height:auto;min-height:100%;)}#minimal-header__mobile-nav__mmenu .mm-divider,#minimal-header__mobile-nav__mmenu .mm-panels,#minimal-header__mobile-nav__mmenu .mm-panel,#minimal-header__mobile-nav__mmenu.mm-menu{background:rgba(255, 255, 255,0.4);backdrop-filter:blur(4px);overflow:scroll;height:auto;min-height:100%;}#minimal-header__mobile-nav__mmenu .mm-btn:after,#minimal-header__mobile-nav__mmenu .mm-btn:before{border-color:rgba(54, 54, 54,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:link,.mm-menu .minimal-header__mobile-nav__mmenu__content a{color:rgba(37, 90, 137,1.0)}.mm-menu .minimal-header__mobile-nav__mmenu__content a:active, .mm-menu .minimal-header__mobile-nav__mmenu__content a:hover, .mm-menu .minimal-header__mobile-nav__mmenu__content a:visited{color:rgba(129, 206, 228,1.0)}#minimal-header__mobile-nav__mmenu .hs-search-field--open .hs-search-field__suggestions{border:1px solid rgba(0, 0, 0,1.0);}#minimal-header__mobile-nav__mmenu .minimal-header__content--rich-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg{width:18px;height:18px}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link svg path{fill:rgba(54, 54, 54,1.0)}#minimal-header__mobile-nav__mmenu .minimal-social-links .minimal-social-links__link:hover svg path{fill:rgba(62, 169, 245,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:rgba(255, 255, 255,1)!important;font-size:15px;background-color:rgba(2, 81, 88,1.0);border-radius:2px;padding:12px32px;margin-top:px;margin-right:px;margin-bottom:px;margin-left:px}#minimal-header__mobile-nav__mmenu .minimal-button:hover{color:rgba(255, 255, 255,1)!important;background-color:rgba(1, 0, 53,1.0)}#minimal-header__mobile-nav__mmenu .minimal-button svg path{fill:rgba(255, 255, 255,1)}#minimal-header__mobile-nav__mmenu .minimal-button:hover svg path{fill:rgba(255, 255, 255,1)!important} .minimal-header--widget_1687168884328 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a{font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px} .minimal-header--widget_1687168884328 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover{color:#6977cf}.minimal-header--widget_1687168884328 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a {font-family:Raleway;font-family: Raleway, sans-serif; font-style: normal; font-weight: normal; text-decoration: none;color:#111111;font-size:17px}.minimal-header--widget_1687168884328 .minimal-mega-menu__col .hs-menu-wrapper ul .hs-menu-item a:hover:after{background-color:#6977cf}.minimal-header--widget_1687168884328 .minimal-mega-menu__col .minimal-mega-menu__col__inner--menu-header .hs-menu-wrapper ul .hs-menu-item.hs-menu-depth-1 > a:after{display:none}#minimal-header__icons--search__mmenu{background:var(--primary_color)} </style> <link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/119347658644/1731343098581/module_119347658644_analyst_listing_for_sidebar.min.css"> <link rel="stylesheet" href="/hs/hsstatic/AsyncSupport/static-1.122/sass/rss_post_listing.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/-1/hub_generated/module_assets/-2712622/1732641107817/module_-2712622_Site_Search_Input.min.css"> <style> .boxs_outer { display: flex; flex-direction: column; gap: 20px; } .boxs_outer .box .content { display: flex; gap: 10px; justify-content: space-between; align-items: center; } .boxs_outer .box .content p, .boxs_outer .box .content h4{ margin:0; padding:0; } .boxs_outer .box .content h4 { font-size: 18px; line-height: 18px; } .boxs_outer .box .content .read_time, .boxs_outer .box .content .post_date, .box .content .author_outer { opacity: .7; font-size: 85%; } .boxs_outer .box .content .right img { max-width: 80px; } .border-row { background: #393333; width: 60px; height: 3px; margin: 12px 0; } .boxs_outer .box .content i { margin: 0; margin-left: 5px; font-style: normal; font-size: 18px; vertical-align: middle; } .boxs_outer .box .content .summary { display: block; margin-bottom: 10px; line-height: 24px; } .blog-post__tag-link { background: var(--secondary); color: var(--white); padding: 0px 4px 1px; border-radius: 2px; } .boxs_outer{ display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 20px; } .boxs_outer .box .content { justify-content: center; flex-direction: column-reverse; border-radius: 10px; overflow: hidden; background:#fff; } .boxs_outer .box .content .right, .boxs_outer .box .content .right img { width: 100%; max-width: 100%; } @media (max-width:991px){ .boxs_outer { grid-template-columns: 1fr 1fr; } @media (max-width:575px){ .boxs_outer { grid-template-columns: 1fr; } .boxs_outer .box .content .left { padding: 20px 3px; } } @media (max-width:576px){ .outer_container{ padding:0px 15px; } } </style> <style> .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul{ list-style:none; padding:0; margin:0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li,.tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li a{ display:block; padding-right:0rem; cursor:pointer } .tf-footer-04 .tf-footer-nav li a{ line-height:2.5rem } .tf-footer-04 .tf-footer-nav li a:not(:hover){ color:inherit } .tf-footer-04 .social{ list-style:none; padding:0; margin:1rem 0 } .tf-footer-04 .social li{ display:inline-block; text-align:center } .tf-footer-04 .social li a{ border-bottom:none; font-size:1.4em } .tf-footer-04 ul.social li{ display:inline-block } .tf-footer-04 ul.social li i{ border-radius:50%; padding:6px; margin:3px;opacity:1;color:#fff; width:42px; height:42px;display:flex; justify-content:center; align-items:center; -webkit-transition:all ease-in-out .3s; -o-transition:all ease-in-out .3s; transition:all ease-in-out .3s; font-size:18px } .tf-footer-04 ul.social li a:hover i{ opacity:.75 } .tf-footer-04 ul.social li:hover, ul.social li a:hover { opacity: 1; } .tf-footer-04 .footer-logo { margin-bottom: .8rem; padding-bottom: 3rem; } .tf-footer-04 ul.hs-menu-children-wrapper { list-style-type: none; padding: 0; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a { padding: 8px 20px; display: block; } .tf-footer-04 li.hs-menu-item.hs-menu-depth-2 a:hover { background: #000; color: #fff; } .tf-footer-04 .row.footer-row { -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .tf-footer-04 .footer-logo-socials img { max-width: 100%; height: auto; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul li:hover a, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a:hover { color: rgba(129, 206, 228,1.0); } @media only screen and (max-width: 768px) { .tf-footer-04 ul.social li { margin-right: 0.5rem; margin-left: 0; } .row.footer-row { -webkit-box-orient: vertical; -webkit-box-direction: reverse; -ms-flex-direction: column-reverse; flex-direction: column-reverse; } .tf-footer-04 .social { padding-bottom: 0.2rem; padding-top: 0; display: flex; justify-content: center; } .footer-row p { margin-bottom: 20px !important; text-align: center; } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li, .tf-footer-04 .tf-footer-nav .hs-menu-wrapper > ul li a { line-height: 3; } } .footer-heading { padding-bottom: 5px; margin-top: 20px; } .footer-logo-socials { margin: 40px 0 0 } .tf-footer-04 .tf-footer-nav .hs-menu-wrapper>ul { display: block } .footer-row p { margin-bottom: 0 } .footer-email { padding-bottom: 60px; max-width: 550px; margin: auto; position: relative } .footer-email .actions .hs-button { transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: Poppins, sans-serif; font-style: normal; font-weight: 400; text-decoration: none; font-size: 2rem; line-height: 1.1812500000000001rem; height: 45px; width: 45px; text-align: center; padding: 0rem; border: 1px solid; border-radius: 50%; display: -webkit-inline-box; display: -ms-inline-flexbox; display: flex; justify-content: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; position: absolute; right: 7px; bottom: 6.8% } .footer-email form { position: relative } .footer-email input:not([type="radio"]):not([type="checkbox"]):not([type="file"]):not([type="submit"]):not([type="button"]) { border-radius: 40px; background: #012E41; border-color: #012E41; color: #f9f9f9; box-shadow: 0 3px 20px #0000002e } .footer-email .hs-error-msgs { position: absolute } .footer-email input[type=submit].hs-button.primary { background: #ffffff !important; color: #012e41; border-color: #ffffff !important } .tf-footer-04 svg { width: 100%; height: auto; margin-top: -15px } .footer__logo { padding-bottom: 10px; } .footer__logo img { width: 150px; height: auto; object-fit: contain } @media(max-width:481px) { .footer-email .actions .hs-button { position: absolute; right: 2px; bottom: 2.5% } .pl-05 { padding-left: 20px } } .Footer { position:relative; } .pl-05{ padding-left:20px } .submitted-message{ text-align:center; color:green } .Footer p a{ border:0!important; text-decoration:none } .email__form input.hs-input.invalid.error{ padding:15px; width:100%; border:none; border-radius:4px; margin-bottom:10px } .email__form ul.no-list.hs-error-msgs.inputs-list{ padding:0 } </style> <style> @font-face { font-family: "Poppins"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff"); } @font-face { font-family: "Poppins"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Poppins/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Poppins/regular.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/500.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/500.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/600.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/600.woff") format("woff"); } @font-face { font-family: "Raleway"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Raleway/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Raleway/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/500.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/500.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 600; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/600.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/600.woff") format("woff"); } @font-face { font-family: "Open Sans"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Open_Sans/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Open_Sans/regular.woff") format("woff"); } </style> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531298689/1725882485377/Ventana_Research_2023/js/jquery-1.7.1.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531222542/1725882476332/Ventana_Research_2023/js/jQuery.min.js"></script>  <script> var _hsp = window._hsp = window._hsp || []; _hsp.push(['addPrivacyConsentListener', function(consent) { if (consent.allowed || (consent.categories && consent.categories.analytics)) { (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create','UA-1223294-1','auto'); ga('send','pageview'); }}]); </script>   <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; if (!window._hsGoogleConsentRunOnce) { window._hsGoogleConsentRunOnce = true; gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); if (useGoogleConsentModeV2) { _hsp.push(['useGoogleConsentModeV2']) } else { _hsp.push(['addPrivacyConsentListener', function(consent){ var hasAnalyticsConsent = consent && (consent.allowed || (consent.categories && consent.categories.analytics)); var hasAdsConsent = consent && (consent.allowed || (consent.categories && consent.categories.advertisement)); gtag('consent', 'update', { 'ad_storage': hasAdsConsent ? 'granted' : 'denied', 'analytics_storage': hasAnalyticsConsent ? 'granted' : 'denied', 'ad_user_data': hasAdsConsent ? 'granted' : 'denied', 'ad_personalization': hasAdsConsent ? 'granted' : 'denied' }); }]); } } gtag('js', new Date()); gtag('set', 'developer_id.dZTQ1Zm', true); gtag('config', 'G-QPB833ZNSJ'); </script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-QPB833ZNSJ"></script>   <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MS22B69'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script>   <meta property="fb:pages" content="ventanaresearch">  <meta name="theme-color" content="#255A89">  <meta name="msapplication-navbutton-color" content="#255A89">  <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"> <link rel="apple-touch-startup-image" href="//blog.isg-research.net/hubfs/Logos/VentanaResearch_HorizontalLogo_TwoLines_onecolor_Reversed.svg">  <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700" rel="stylesheet"> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Open+Sans:400,600,700%7CRoboto+Slab:100,300,400,700" media="none" onload="if (media !== 'all') media = 'all'"> <link href="https://blog.isg-research.net/hubfs/Website_Files/css/animate.css" rel="stylesheet">  <meta name="twitter:site" content="@ventanaresearch"> <meta property="og:url" content="https://blog.isg-research.net/topic/product-experience-management"> <meta property="og:type" content="blog"> <meta name="twitter:card" content="summary"> <link rel="alternate" type="application/rss+xml" href="https://blog.isg-research.net/rss.xml"> <meta name="twitter:domain" content="blog.isg-research.net"> <meta http-equiv="content-language" content="en-us"> <link rel="preload" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94310869011/1725882483469/Ventana_Research_2023/css/components/custom-style.min.css" as="style" onload="this.rel='stylesheet'"><noscript><link rel="stylesheet" href="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94310869011/1725882483469/Ventana_Research_2023/css/components/custom-style.min.css"></noscript>  <style> /*css for menga menu issue fixes */ @media (min-width: 769px){ .minimal-header--dnd_area-module-1 { z-index: 1000 !important; } } </style> <style> .custom-banner { background-attachment: fixed; background-position: center bottom; background-repeat: no-repeat; background-size: cover; padding: 7em 0 3em; text-align: center; } .blog--post__image { text-align: center; } .blog-header{ height: 250px; } .custom-banner { background-position: center top; } img.analyst-header-photo { display:inline; } h1.analyst-header-title{ text-align: center; display:inline; } .analyst-header-photo { width: 180px; } @media (max-width: 600px) { .wrapingimage { float: none !important; width: 100% !important; margin: 0 !important; margin-bottom: 5px !important; } .wrapingimage img { width: 100%; } .analyst-header-photo { width: 150px; } } .blog-sidebar { -ms-flex-preferred-size: 40%; flex-basis: 40%; /*width: 330px;*/ margin-top: 0px; border: 0px solid; padding: 40px !important; } .wrapingimage { float: right; margin: 5px 5px 5px 20px; } .list-card-p p { font-size: 18px !important; } .author-meta{ font-size: 15px !important; } ul.social-share li { align-items: center; background: #255a89; border-radius: 100%; display: flex; font-size: 20px; height: 40px; justify-content: center; margin: 0 5px; width: 40px; } </style><meta name="generator" content="HubSpot"></head> <body class="">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MS22B69" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container-fluid body-container body-container--home p-0"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell dnd-area" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17272820929775" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_module_17272820929775 span.inner.second_inner ul { list-style:none; margin:0; padding:0; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { display:flex !important; flex-direction:row-reverse; flex-wrap:wrap !important; justify-content:space-between; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { text-align:right; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip { background-color:rgba(17,48,73,1.0); } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner ul li a, #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner .inner { color:rgba(255,255,255,1.0); position:relative; z-index:2; } #hs_cos_wrapper_module_17272820929775 .top_cta_outer .btn { padding:4px 10px !important; height:auto; border-radius:2px; } #hs_cos_wrapper_module_17272820929775 .top_cta_outer p { margin:0; padding:0; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { padding:4px 0px; padding-bottom:5.5px; } #hs_cos_wrapper_module_17272820929775 span.inner.second_inner { display:flex; align-items:center; } #hs_cos_wrapper_module_17272820929775 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 { background:#235683 !important; padding:3px 15px !important; line-height:15px !important; font-weight:100 !important; border-radius:0 !important; padding-bottom:9px !important; } #hs_cos_wrapper_module_17272820929775 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 strong { margin:0; padding:0; line-height:10px; } #hs_cos_wrapper_module_17272820929775 .top_cta_outer a#cta_button_2035844_fdef8ece-3c43-415d-bcfa-76656891e304 span { font-size:14px !important; text-transform:lowercase; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { display:block; } @media (max-width:991px) { #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { padding-bottom:0.5px !important; } } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner ul li a { padding:2px 4px; font-size:14px; margin:0px 4px; position:relative; z-index:2; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner ul { display:inline-flex; flex-direction:row; } @media (max-width:991px) { #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner .inner.text_content_parent { text-align:center; padding-bottom:5px; line-height:18px; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { flex-direction:column; align-items:center; text-align:center; } } @media (max-width:575px) { #hs_cos_wrapper_module_17272820929775 .inner.second_inner ul { display:flex; flex-wrap:wrap; list-style:none; margin:0; padding-left:0; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner { text-align:center; } #hs_cos_wrapper_module_17272820929775 .top_bar_strip .content_inner ul { justify-content:center; } } .top_bar_strip { display: none !important; } .top_bar_strip.new{ display:block !important; } </style> <div class="top_bar_strip new" style="display:block !important;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="content_inner">   <div class="top_cta_outer">  <a class="btn btn-primary" href="https://www.isg-research.net/join-our-community">Join Our Community</a> </div> <ul role="menu">  <li><a href="https://client.isg-research.net/_hcms/mem/login">Login</a></li> <li><a href="https://www.isg-research.net/search"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z"></path> </svg> Search</a></li> </ul>   </div> </div> </div> </div> </div> <script> $(document).ready(function(){ // Remove all code from the top bar which comes from minimal actucall theme $(".top_bar_strip:not(.new)").empty(); }); </script></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1687168884328" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> .top_bar_strip .content_inner { text-align: right; } .top_bar_strip{ background-color:rgba(17, 48, 73, 1.0); } .top_bar_strip .content_inner ul li a, .top_bar_strip .content_inner .inner{ color:rgba(255, 255, 255, 1.0); } .top_bar_strip .content_inner { display:block; } </style> <style> .minimal-has-submenu>.minimal-submenu { background-color: rgba( 255, 255, 255, 1.0);; padding: 0.7rem 10px; } .minimal-header--widget_1687168884328 .minimal-has-submenu .minimal-submenu a:hover { background-color: rgba( 255, 255, 255, 0.0);; } </style> <div class="top_bar_strip"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="content_inner"> <div id="hs_menu_wrapper_widget_1687168884328_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/_hcms/mem/login" role="menuitem" target="_self">Log In</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/search" role="menuitem" target="_self"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="minimal-header minimal-header--widget_1687168884328 minimal-header--transparent-true minimal-header--mobile-transparent-true minimal-header--mega-menu-full-width" data-sticky="true"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <a href="https://www.isg-research.net/" id="hs-link-widget_1687168884328_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about" class="minimal-menu-link">About Us<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link">Awards</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://summit.isg-research.net" class="minimal-menu-link">Digital Summit</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/events" class="minimal-menu-link">Events & Webinars</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/media" class="minimal-menu-link">Media Kit</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link">Now Part of ISG</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-menu-link">Our Team</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link">Our eXperience</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/press-release" class="minimal-menu-link">Press Releases</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link">Testimonials</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="javascript:;" class="minimal-menu-link">Expertise</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link">Industries<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link">Automotive</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link">Banking</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link">Consumer Products</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link">Financial Services</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link">Food & Beverage</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link">Healthcare</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link">Hospitality</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link">Insurance</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link">Manufacturing</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link">Media & Entertainment</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link">Real Estate</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link">Retail</a> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research" class="minimal-menu-link">Research<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link">Buyers Guides<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link">Overview</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link">Inclusion Policy</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link">Participation</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link">Published</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link">Search</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link">Services - Enterprise</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link">Services - Service Providers</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link">Services - Software Provider Services</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link">Market Agendas</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link">Market Assertions</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link">Market Coverage</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="javascript:;" class="minimal-menu-link">Perspectives<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://blog.isg-research.net/" class="minimal-menu-link">Analyst Perspectives<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link">David Menninger</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://jefforr.isg-research.net/" class="minimal-menu-link">Jeff Orr</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://keithdawson.isg-research.net" class="minimal-menu-link">Keith Dawson</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://marksmith.isg-research.net/" class="minimal-menu-link">Mark Smith</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://mattaslett.isg-research.net" class="minimal-menu-link">Matt Aslett</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://matthewbrown.isg-research.net" class="minimal-menu-link">Matthew Brown</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://robertkugel.isg-research.net/" class="minimal-menu-link">Robert Kugel</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link">Stephen Hurrell</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link">Market Perspectives</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link">Industry Perspectives</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link">Industry Agendas</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/briefing" class="minimal-menu-link">Request a Briefing</a> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services" class="minimal-menu-link">Services<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link">Enterprises<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link">CIO Success</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link">Investment Firms</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link">Service Providers</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link">Software Providers<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link">Analyst Relations</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link">Demand Generation</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link">Product Marketing</a> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <a href="https://www.isg-research.net/" id="hs-link-widget_1687168884328_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg> </a> </div> </div> </div> </div> <div class="minimal-header--widget_1687168884328 minimal-sticky-header minimal-header--mega-menu-full-width"> <div class="minimal-header__container minimal-content-wrapper minimal-header--default"> <div class="minimal-header__logo minimal-header__logo--main"> <a href="https://www.isg-research.net/" id="hs-link-widget_1687168884328_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a> </div> <div class="minimal-header__navigation minimal-header__nav--right"> <nav aria-label="Main menu" class="minimal-navigation-primary"> <ul class="minimal-submenu level-1"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about" class="minimal-menu-link">About Us<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards" class="minimal-menu-link">Awards</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://summit.isg-research.net" class="minimal-menu-link">Digital Summit</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/events" class="minimal-menu-link">Events & Webinars</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/media" class="minimal-menu-link">Media Kit</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-menu-link">Now Part of ISG</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-menu-link">Our Team</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/client_experience" class="minimal-menu-link">Our eXperience</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/press-release" class="minimal-menu-link">Press Releases</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-menu-link">Testimonials</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="javascript:;" class="minimal-menu-link">Expertise</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industries" class="minimal-menu-link">Industries<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-menu-link">Automotive</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-menu-link">Banking</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-menu-link">Consumer Products</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-menu-link">Financial Services</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-menu-link">Food & Beverage</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-menu-link">Healthcare</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-menu-link">Hospitality</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-menu-link">Insurance</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-menu-link">Manufacturing</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-menu-link">Media & Entertainment</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-menu-link">Real Estate</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-menu-link">Retail</a> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research" class="minimal-menu-link">Research<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link">Buyers Guides<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides" class="minimal-menu-link">Overview</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-menu-link">Inclusion Policy</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-menu-link">Participation</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-menu-link">Published</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guide-search" class="minimal-menu-link">Search</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link">Services - Enterprise</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-menu-link">Services - Service Providers</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-menu-link">Services - Software Provider Services</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/market-agendas" class="minimal-menu-link">Market Agendas</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/agendas/market-assertions" class="minimal-menu-link">Market Assertions</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vendor-coverage" class="minimal-menu-link">Market Coverage</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="javascript:;" class="minimal-menu-link">Perspectives<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://blog.isg-research.net/" class="minimal-menu-link">Analyst Perspectives<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-4"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://davidmenninger.isg-research.net/" class="minimal-menu-link">David Menninger</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://jefforr.isg-research.net/" class="minimal-menu-link">Jeff Orr</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://keithdawson.isg-research.net" class="minimal-menu-link">Keith Dawson</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://marksmith.isg-research.net/" class="minimal-menu-link">Mark Smith</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://mattaslett.isg-research.net" class="minimal-menu-link">Matt Aslett</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://matthewbrown.isg-research.net" class="minimal-menu-link">Matthew Brown</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://robertkugel.isg-research.net/" class="minimal-menu-link">Robert Kugel</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://stephenhurrell.isg-research.net/" class="minimal-menu-link">Stephen Hurrell</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/market-perspectives" class="minimal-menu-link">Market Perspectives</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/industry-perspectives" class="minimal-menu-link">Industry Perspectives</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/industry-agendas" class="minimal-menu-link">Industry Agendas</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/briefing" class="minimal-menu-link">Request a Briefing</a> </li> </ul> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services" class="minimal-menu-link">Services<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-2"> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/enterprises" class="minimal-menu-link">Enterprises<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-menu-link">CIO Success</a> </li> </ul> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/investment-firms" class="minimal-menu-link">Investment Firms</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/service-providers" class="minimal-menu-link">Service Providers</a> </li> <li class="minimal-has-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/software-providers" class="minimal-menu-link">Software Providers<svg width="16" height="16" version="1.1" viewbox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="scale(0.333333)"><path fill="#000" d="M35.586,15.586c0.781,-0.781 2.047,-0.781 2.828,0c0.781,0.781 0.781,2.047 0,2.828l-14,14c-0.781,0.781 -2.047,0.781 -2.828,0l-14,-14c-0.781,-0.781 -0.781,-2.047 0,-2.828c0.781,-0.781 2.047,-0.781 2.828,0l12.586,12.586l12.586,-12.586Z"></path></g></svg></a> <ul class="minimal-submenu level-3"> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-menu-link">Analyst Relations</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-menu-link">Demand Generation</a> </li> <li class="minimal-no-submenu minimal-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-menu-link">Product Marketing</a> </li> </ul> </li> </ul> </li> </ul> </nav> </div> <div class="minimal-header__icons"> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg> </a> </div> </div> </div> <div class="minimal-header__container minimal-content-wrapper minimal-header--mobile"> <div class="minimal-header__logo minimal-header__logo--main"> <a href="https://www.isg-research.net/" id="hs-link-widget_1687168884328_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a> </div> <div class="minimal-header__mobile-nav"> <div class="minimal-header__mobile-nav__inner"> <a href="#minimal-header__mobile-nav__mmenu" class="mburger"> </a> </div> </div> <div class="minimal-header__content"> <div class="minimal-social-links"> <a class="minimal-social-links__link" href="https://www.isg-research.net/profile"> <span id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon minimal-social-links__icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-labelledby="user1" role="img"><title id="user1">Community Profile</title><g id="user1_layer"><path d="M256 0c88.366 0 160 71.634 160 160s-71.634 160-160 160S96 248.366 96 160 167.634 0 256 0zm183.283 333.821l-71.313-17.828c-74.923 53.89-165.738 41.864-223.94 0l-71.313 17.828C29.981 344.505 0 382.903 0 426.955V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48v-37.045c0-44.052-29.981-82.45-72.717-93.134z" /></g></svg> </a> </div> </div> </div> </div> <div id="minimal-header__mobile-nav__mmenu" class="minimal-header__mobile-nav__mmenu" data-navigation-title="" data-position="right"> <div> <ul class="minimal-mobile-menu-submenu level-1"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="javascript:;" class="minimal-mobile-menu-link"></a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/search" class="minimal-mobile-menu-link"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewbox="0 0 16 16"> <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z" /> </svg> Search</a> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about" class="minimal-mobile-menu-link">About Us</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://summit.isg-research.net" class="minimal-mobile-menu-link">Ventana Research Digital Summit</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" class="minimal-mobile-menu-link">Ventana Research is Now Part of ISG</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.ventanaresearch.com/about/teams" class="minimal-mobile-menu-link">Our Team</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/client_experience" class="minimal-mobile-menu-link">Our eXperience</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/en/what-our-clients-say" class="minimal-mobile-menu-link">Testimonials</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link">Awards</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link">Events & Webinars</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link">Press Releases</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link">Media Kit</a> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link">Our Team</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link">Leadership Team</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link">Analyst Team</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about/teams" class="minimal-mobile-menu-link">Directors Team</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/about#Services" class="minimal-mobile-menu-link">Our Services</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link">Contact Us</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link">Expertise</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/analytics-and-data" class="minimal-mobile-menu-link">Analytics and Data</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/artificalintelligencemachinelearning" class="minimal-mobile-menu-link">AI & Machine Learning</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/analytics" class="minimal-mobile-menu-link">Analytics</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/data-intelligence" class="minimal-mobile-menu-link">Data Intelligence</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/data-operations" class="minimal-mobile-menu-link">Data Operations</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/data-platforms" class="minimal-mobile-menu-link">Data Platforms</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/analytics-and-data/streaming-and-events" class="minimal-mobile-menu-link">Streaming & Events</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/artificial-intelligence" class="minimal-mobile-menu-link">Artificial Intelligence</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/artificial-intelligence/computer-vision" class="minimal-mobile-menu-link">Computer Vision</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" class="minimal-mobile-menu-link">Deep Learning</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/artificial-intelligence/generative-ai" class="minimal-mobile-menu-link">Generative AI</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/artificial-intelligence/mlops" class="minimal-mobile-menu-link">Machine Learning Operations</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/artificial-intelligence/model-building-and-llm" class="minimal-mobile-menu-link">Model Building & Large Language Models</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/artificial-intelligence/natural-language-processing" class="minimal-mobile-menu-link">Natural Language Processing</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link">Customer Experience</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link">Agent Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link">Contact Center</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link">Customer Experience Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link">Field Service</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link">Intelligent Self-Service</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link">Voice of the Customer</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link">Digital Business</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link">Digital Applications</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link">Digital Communications</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link">Digital Intelligence</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link">Digital Operations</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link">Experience Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link">Generative AI</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link">Performance Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link">Sustainability & ESG</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link">Work Management</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link">Digital Technology</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link">Business Continuity</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link">Cloud Computing</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link">DevOps and Platforms</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link">Digital Security</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link">Intelligent Automation</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link">IoT and Edge Computing</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link">ITOps</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link">IT Service Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link">Observability</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link">Human Capital Management</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link">Employee Experience</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link">Learning Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link">Payroll Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link">Talent Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link">Total Compensation Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link">Workforce Management</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link">Marketing</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link">Customer Data Platforms</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link">Digital Experience Platform</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link">Digital Marketing</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link">Intelligent Marketing</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link">Marketing Performance Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link">Product Experience Management</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link">Office of Finance</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link">Business Planning</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link">Digital Finance</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link">ERP & Continuous Accounting</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link">Consolidate & Close Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link">Procure-to-Pay</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link">Order-to-Cash</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link">Office of Revenue</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link">Digital Commerce</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link">Partner Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link">Revenue Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link">Revenue Performance Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link">Sales Engagement</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link">Subscription Management</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link">Operations & Supply Chain</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link">Continuous Planning</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link">Continuous Supply Chain & ERP</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link">Product Information Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link">Property Technology</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link">Supplier Relationship Management</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link">Sustainability Management</a> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link">Industries</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link">Automotive</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link">Banking</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link">Consumer Products</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link">Financial Services</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link">Food & Beverage</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link">Healthcare</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link">Hospitality</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link">Insurance</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link">Manufacturing</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link">Media & Entertainment</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link">Real Estate</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link">Retail</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link">Research</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link">Market Agendas</a> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link">Analyst Perspectives</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link">David Menninger</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link">Jeff Orr</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link">Keith Dawson</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link">Mark Smith</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link">Matt Aslett</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link">Matthew Brown</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link">Robert Kugel</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link">Stephen Hurrell</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/analyst-perspective-policy" class="minimal-mobile-menu-link">Our Policy</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides" class="minimal-mobile-menu-link">Buyers Guide</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.ventanaresearch.com/research/buyers-guides" class="minimal-mobile-menu-link">Overview</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guides/inclusion" class="minimal-mobile-menu-link">Inclusion Policy</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers_guides/vendor_participation" class="minimal-mobile-menu-link">Participation</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/published-buyers-guide-research" class="minimal-mobile-menu-link">Published</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.ventanaresearch.com/buyers-guide-search" class="minimal-mobile-menu-link">Search</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link">Services - Enterprise</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/enterprise-and-service-providers" class="minimal-mobile-menu-link">Services - Service Providers</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/research/buyers-guides/services/software-providers" class="minimal-mobile-menu-link">Services - Software Provider</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/market-perspectives" class="minimal-mobile-menu-link">Market Perspectives</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/market-perspective-policy" class="minimal-mobile-menu-link">Our Policy</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/industry-perspectives" class="minimal-mobile-menu-link">Industry Perspectives</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/industry-perspective-policy" class="minimal-mobile-menu-link">Our Policy</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link">Market Coverage</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/buyers-guides" class="minimal-mobile-menu-link">Published Research</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link">Request a Briefing</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services" class="minimal-mobile-menu-link">Services</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/investment-firms" class="minimal-mobile-menu-link">Investment Firms</a> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/enterprises" class="minimal-mobile-menu-link">Enterprises</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/organizations/cio-success" class="minimal-mobile-menu-link">CIO Success</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/service-providers" class="minimal-mobile-menu-link">Service Providers</a> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/software-providers" class="minimal-mobile-menu-link">Software Providers</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/analyst_relations" class="minimal-mobile-menu-link">Analyst Relations</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/demand_generation" class="minimal-mobile-menu-link">Demand Generation</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/services/vendors/product-marketing" class="minimal-mobile-menu-link">Product Marketing</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/vendor-coverage" class="minimal-mobile-menu-link">Market Coverage</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/briefing" class="minimal-mobile-menu-link">Request a Briefing</a> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources" class="minimal-mobile-menu-link">Resources</a> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards" class="minimal-mobile-menu-link">Award Programs</a> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards/innovation" class="minimal-mobile-menu-link">Digital Innovation Awards</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/resources/awards/leadership" class="minimal-mobile-menu-link">Digital Leadership Awards</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/press-release" class="minimal-mobile-menu-link">Press Releases</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/events" class="minimal-mobile-menu-link">Events & Webinars</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/media" class="minimal-mobile-menu-link">Media Kit</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/careers" class="minimal-mobile-menu-link">Careers</a> </li> </ul> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/contact" class="minimal-mobile-menu-link">Contact Us</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net/join-our-community" class="minimal-mobile-menu-link">Join our Community</a> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <a href="https://www.isg-research.net" class="minimal-mobile-menu-link">Home</a> </li> </ul>  <div class="minimal-header__mobile-nav__mmenu__content"> </div>  <script> $(document).ready(function(){ $(".mm-listitem__text").append(""); }); $(document).ready(function(){ $("#minimal-header__mobile-nav__mmenu .mm-panels .mm-panel .mm-listview li span a span span ").click(function(){ $(".minimal-header__mobile-nav__mmenu__content").toggleClass("active"); }); }); </script> </div> </div> <div class="minimal-mega-menu mega-menu-1 minimal-mega-menu--col5 minimal-mega-menu--20_20_20_20_20" data-mega-menu-title="Expertise"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><a href="https://www.ventanaresearch.com/analytics-and-data" rel="noopener">Analytics & Data</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/artificalintelligencemachinelearning" target="_self" class="expertise-mega-menu-item" role="menuitem">AI & Machine Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/analytics" target="_self" class="expertise-mega-menu-item" role="menuitem">Analytics</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-intelligence" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-operations" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/data-platforms" target="_self" class="expertise-mega-menu-item" role="menuitem">Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/analytics-and-data/streaming-and-events" target="_self" class="expertise-mega-menu-item" role="menuitem">Streaming & Events</a></li> </ul>   <a href="https://www.ventanaresearch.com/artificial-intelligence" rel="noopener">Artificial Intelligence</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/computer-vision" target="_self" role="menuitem">Computer Vision</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/deep-learning" target="_self" role="menuitem">Deep Learning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/mlops" target="_self" role="menuitem">Machine Learning Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/model-building-and-llm" target="_self" role="menuitem">Model Building & Large Language Models</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/artificial-intelligence/natural-language-processing" target="_self" role="menuitem">Natural Language Processing</a></li> </ul></div> <ul></ul> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><a href="https://www.ventanaresearch.com/customerexperience" rel="noopener">Customer Experience</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/agentmanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Agent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/contactcenter" target="_self" class="expertise-mega-menu-item" role="menuitem">Contact Center</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/customerexperiencemanagement" target="_self" class="expertise-mega-menu-item" role="menuitem">Customer Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/fieldservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Field Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/intelligentselfservice" target="_self" class="expertise-mega-menu-item" role="menuitem">Intelligent Self-Service</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/customerexperience/voiceofthecustomer" target="_self" class="expertise-mega-menu-item" role="menuitem">Voice of the Customer</a></li> </ul>   <a href="https://www.ventanaresearch.com/digitalbusiness" rel="noopener">Digital Business</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-applications" target="_self" role="menuitem">Digital Applications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digitalcommunications" target="_self" role="menuitem">Digital Communications</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-intelligence" target="_self" role="menuitem">Digital Intelligence</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/digital-operations" target="_self" role="menuitem">Digital Operations</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/experiencemanagement" target="_self" role="menuitem">Experience Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/generative-ai" target="_self" role="menuitem">Generative AI</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/performancemanagement" target="_self" role="menuitem">Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/sustainabilityandesg" target="_self" role="menuitem">Sustainability & ESG</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitalbusiness/workmanagement" target="_self" role="menuitem">Work Management</a></li> </ul></div> <ul></ul> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><a href="https://www.ventanaresearch.com/digitaltechnology" rel="noopener">Digital Technology</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/businesscontinuity" target="_self" role="menuitem"> Business Continuity</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/cloudcomputing" target="_self" role="menuitem"> Cloud Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/devops" target="_self" role="menuitem"> DevOps and Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/digitalsecurity" target="_self" role="menuitem"> Digital Security</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/intelligentautomation" target="_self" role="menuitem"> Intelligent Automation</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/internetofthings" target="_self" role="menuitem"> IoT and Edge Computing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/itops" target="_self" role="menuitem"> ITOps</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/it-service-management" target="_self" role="menuitem"> IT Service Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/digitaltechnology/observability" target="_self" role="menuitem"> Observability</a></li> </ul>   <a href="https://www.ventanaresearch.com/humancapitalmanagement" rel="noopener">Human Capital Management</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/employeeexperience" target="_self" role="menuitem">Employee Experience</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/learningmanagement" target="_self" role="menuitem">Learning Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/payrollmanagement" target="_self" role="menuitem">Payroll Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/talentmanagement" target="_self" role="menuitem">Talent Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancaptialmanagement/totalcompensationmanagement" target="_self" role="menuitem">Total Compensation Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/humancapitalmanagement/workforcemanagement" target="_self" role="menuitem">Workforce Management</a></li> </ul></div> <ul></ul> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col4"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_4.richtext"><a href="https://www.ventanaresearch.com/marketing" rel="noopener">Marketing</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/customerdataplatforms" target="_self" role="menuitem">Customer Data Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalexperienceplatforms" target="_self" role="menuitem">Digital Experience Platforms</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/digitalmarketing" target="_self" role="menuitem">Digital Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/intelligentmarketing" target="_self" role="menuitem">Intelligent Marketing</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/marketingperformancemanagement" target="_self" role="menuitem">Marketing Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/marketing/productexperiencemanagement" target="_self" role="menuitem">Product Experience Management</a></li> </ul>   <a href="https://www.ventanaresearch.com/officeoffinance" rel="noopener">Office of Finance</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/businessplanning" target="_self" role="menuitem">Business Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/consolidate-and-close-management" target="_self" role="menuitem">Consolidate and Close Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/digitalfinance" target="_self" role="menuitem">Digital Finance</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/erpandcontinuousaccounting" target="_self" role="menuitem">ERP & Continuous Accounting</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/order-to-cash" target="_self" role="menuitem">Order-to-Cash</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeoffinance/procure-to-pay" target="_self" role="menuitem">Procure-to-Pay</a></li> </ul></div> <ul></ul> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col5"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_5.richtext"><a href="https://www.ventanaresearch.com/officeofrevenue" rel="noopener">Office of Revenue</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/digitalcommerce" target="_self" role="menuitem">Digital Commerce</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/partnermanagement" target="_self" role="menuitem">Partner Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenuemanagement" target="_self" role="menuitem">Revenue Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/revenueperformancemanagement" target="_self" role="menuitem">Revenue Performance Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/salesengagement" target="_self" role="menuitem">Sales Engagement</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/officeofrevenue/subscriptionmanagement" target="_self" role="menuitem">Subscription Management</a></li> </ul>   <a href="https://www.ventanaresearch.com/operationsandsupplychain" rel="noopener">Operations & Supply Chain</a> <ul role="menu"> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousplanning" target="_self" role="menuitem">Continuous Planning</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/continuousupplychainanderp" target="_self" role="menuitem">Continuous Supply Chain & ERP</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/productinformationmanagement" target="_self" role="menuitem">Product Information Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/propertytechnology" target="_self" role="menuitem">Property Technology</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/supplierrelationshipmanagement" target="_self" role="menuitem">Supplier Relationship Management</a></li> <li class="expertise-mega-menu"><a href="https://www.ventanaresearch.com/focus/operationsandsupplychain/sustainabilitymanagement" target="_self" role="menuitem">Sustainability Management</a></li> </ul></div> <ul></ul> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <div class="minimal-mega-menu mega-menu-2 minimal-mega-menu--col3 minimal-mega-menu--33_33_33" data-mega-menu-title="Services"> <div class="minimal-content-wrapper"> <div class="minimal-mega-menu__inner"> <div class="minimal-mega-menu__col minimal-mega-menu__col1"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1.richtext"><a href="https://www.ventanaresearch.com/services/organizations" rel="noopener">Services for Organizations</a> Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection <a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting & Strategy Sessions</a> <a href="https://www.ventanaresearch.com/services/ventana_on-demand/organizations" rel="noopener">Ventana On Demand</a></div> <ul></ul> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col2"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2.richtext"><a href="https://www.ventanaresearch.com/services/investment-firms" rel="noopener">Services for Investment Firms</a> We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution. <a href="https://www.ventanaresearch.com/services/strategy-sessions-for-users" rel="noopener">Consulting & Strategy Sessions</a> <a href="https://www.ventanaresearch.com/services/ventana_on-demand/investment-firms" rel="noopener">Ventana On Demand</a></div> <ul></ul> <div class="mega-form"> </div> <div class="bottom_rich_text"> </div> </div> </div> <div class="minimal-mega-menu__col minimal-mega-menu__col3"> <div class="minimal-mega-menu__col__inner"> <div id="hs_cos_wrapper_widget_1687168884328_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3.richtext"><a href="https://www.ventanaresearch.com/services/vendors" rel="noopener">Services for Technology Vendors</a> We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution. <a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a> <a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a> <a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a> <a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a> <a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a> </div> <ul></ul> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style="background-size:cover;background-position:50%;background-repeat:no-repeat;background-image:url(https://blog.isg-research.net/hubfs/_images/_backgrounds/314838419_1200px.jpg)">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section">  <h1 class="analyst-header-title">Analyst Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/the-2024-market-agenda-for-marketing-digital-experiences-with-ai">The 2024 Market Agenda for Marketing: Digital Experiences with AI</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/keith-dawson"> Keith Dawson </a> on 05 February 2024 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=200&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png" width="200" !important: srcset="https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=100&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 100w, https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=200&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 200w, https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=300&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 300w, https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=400&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 400w, https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=500&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 500w, https://blog.isg-research.net/hs-fs/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png?width=600&name=The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> Ventana Research recently announced its 2024 Market Agenda in the expertise area of <a href="https://www.ventanaresearch.com/marketing">Marketing</a>, continuing the guidance we have offered for nearly two decades to help enterprises derive optimal value from business technology and improve outcomes.  </div> <a href="https://blog.isg-research.net/the-2024-market-agenda-for-marketing-digital-experiences-with-ai"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/marketing">Marketing</a>, <a href="https://blog.isg-research.net/topic/marketing-performance-management">Marketing Performance Management</a>, <a href="https://blog.isg-research.net/topic/digital-marketing">Digital Marketing</a>, <a href="https://blog.isg-research.net/topic/intelligent-marketing">intelligent marketing</a>, <a href="https://blog.isg-research.net/topic/product-experience-management">product experience management</a>, <a href="https://blog.isg-research.net/topic/digital-experience-platform">Digital Experience Platform</a>, <a href="https://blog.isg-research.net/topic/customer-data-platforms">Customer Data Platforms</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/modernizing-pim-for-product-experience-management">Modernizing PIM for Product Experience Management</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/mark-smith"> Mark Smith </a> on 25 June 2020 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=200&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png" width="200" !important: srcset="https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=100&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 100w, https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=200&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 200w, https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=300&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 300w, https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=400&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 400w, https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=500&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 500w, https://blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png?width=600&name=Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of organizations have incompatible tools and almost half (48%) must cope with disparate forms of data.... </div> <a href="https://blog.isg-research.net/modernizing-pim-for-product-experience-management"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales">Sales</a>, <a href="https://blog.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://blog.isg-research.net/topic/marketing">Marketing</a>, <a href="https://blog.isg-research.net/topic/pim">PIM</a>, <a href="https://blog.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://blog.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://blog.isg-research.net/topic/intelligent-cx">Intelligent CX</a>, <a href="https://blog.isg-research.net/topic/product-experience-management">product experience management</a>, <a href="https://blog.isg-research.net/topic/pxm">PXM</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/the-business-continuity-imperative-the-product-experience-for-buyer-and-customer-delight-in-2020-and-beyond">The Business Continuity Imperative: The Product Experience for Buyer and Customer Delight in 2020 and Beyond</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/mark-smith"> Mark Smith </a> on 31 May 2020 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=200&name=AP_Biz_Cont_Part_7_Q_200530.png" width="200" !important: srcset="https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=100&name=AP_Biz_Cont_Part_7_Q_200530.png 100w, https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=200&name=AP_Biz_Cont_Part_7_Q_200530.png 200w, https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=300&name=AP_Biz_Cont_Part_7_Q_200530.png 300w, https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=400&name=AP_Biz_Cont_Part_7_Q_200530.png 400w, https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=500&name=AP_Biz_Cont_Part_7_Q_200530.png 500w, https://blog.isg-research.net/hs-fs/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png?width=600&name=AP_Biz_Cont_Part_7_Q_200530.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> Products and services are the foundation of every organization, regardless of its industry or size. Products are essential to an organization’s overall business health because they generate revenue and engage buyers and customers. In a black-swan event, demand for a product may spike or dip, so in these situations it’s of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality... </div> <a href="https://blog.isg-research.net/the-business-continuity-imperative-the-product-experience-for-buyer-and-customer-delight-in-2020-and-beyond"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales">Sales</a>, <a href="https://blog.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://blog.isg-research.net/topic/marketing">Marketing</a>, <a href="https://blog.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://blog.isg-research.net/topic/voice-of-the-customer">Voice of the Customer</a>, <a href="https://blog.isg-research.net/topic/analytics">Analytics</a>, <a href="https://blog.isg-research.net/topic/data">Data</a>, <a href="https://blog.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://blog.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://blog.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://blog.isg-research.net/topic/conversational-computing">Conversational Computing</a>, <a href="https://blog.isg-research.net/topic/product-experience-management">product experience management</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); $(this).addClass('active'); }) </script> </div> <div class="blog-numeric-pagination span12 ">   </div> </div> <div class="blog-sidebar">   <style> .blog-sidebar h3 { font-size: 18px; margin-bottom: 30px; position: relative; color: var(--light_blue); padding-top:40px; } .btn-secondary, .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } </style> <a href="https://cta-redirect.hubspot.com/cta/redirect/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be"><img class="hs-cta-img" id="hs-cta-img-960cd0b7-7494-40d3-ac1c-5825d5a075be" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be.png" alt="JOIN OUR COMMUNITY"></a><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2035844, '960cd0b7-7494-40d3-ac1c-5825d5a075be', {"useNewLoader":"true","region":"na1"}); </script> <h3>Our Analyst Perspective Policy</h3> <ul> <li style="display: none; list-style: none;"> Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, <g class="gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="12" data-gr-id="12">industry</g> and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights. Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@ventanaresearch.com" style="color: #284a7b;">ChiefResearchOfficer@ventanaresearch.com</a> </li> </ul> <a class="btn-secondary" href="https://www.ventanaresearch.com/analyst-perspective-policy">View Policy</a>  <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3>  <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&name=Orr.Jeff.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&name=Orr.Jeff.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&name=Orr.Jeff.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&name=Orr.Jeff.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&name=Dawson.Keith%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&name=Aslett.Matt%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&name=profile_vr_matthew_brown_circle_900x900.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&name=profile_vr_matthew_brown_circle_900x900.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&name=profile_vr_matthew_brown_circle_900x900.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&name=profile_vr_matthew_brown_circle_900x900.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&name=Kugel.Robert%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&name=Kugel.Robert%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&name=Kugel.Robert%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&name=Kugel.Robert%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&name=Hurrell.Stephen%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&name=Hurrell.Stephen%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&name=Hurrell.Stephen%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&name=Hurrell.Stephen%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div>   <div class="row-fluid">  <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&name=ISG_Bug_Reverse_Transparent.png" alt="ISG Software Research" width="100" data-constrained="true" caption="false" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=50&name=ISG_Bug_Reverse_Transparent.png 50w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&name=ISG_Bug_Reverse_Transparent.png 100w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=150&name=ISG_Bug_Reverse_Transparent.png 150w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=200&name=ISG_Bug_Reverse_Transparent.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=250&name=ISG_Bug_Reverse_Transparent.png 250w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=300&name=ISG_Bug_Reverse_Transparent.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">ISG Software Research</h5> </a> </div> </div>  </div> <div id="hs_cos_wrapper_module_1552944263900179" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <h3 id="hs_cos_wrapper_module_1552944263900179_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Subscribe to Email Updates</h3> <div id="hs_form_target_module_1552944263900179"></div> </div>  <div class="block"> <h3>Posts by Month</h3> <div class="widget-module"> <ul> <li> <a href="https://blog.isg-research.net/archive/2024/11">November 2024 (10)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/10">October 2024 (12)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/09">September 2024 (6)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/08">August 2024 (10)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/07">July 2024 (11)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/06">June 2024 (7)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/05">May 2024 (16)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/04">April 2024 (12)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/03">March 2024 (17)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/02">February 2024 (19)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2024/01">January 2024 (18)</a> </li> <li> <a href="https://blog.isg-research.net/archive/2023/12">December 2023 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/11">November 2023 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/10">October 2023 (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/09">September 2023 (18)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/08">August 2023 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/07">July 2023 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/06">June 2023 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/05">May 2023 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/04">April 2023 (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/03">March 2023 (31)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/02">February 2023 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2023/01">January 2023 (31)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/12">December 2022 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/11">November 2022 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/10">October 2022 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/09">September 2022 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/08">August 2022 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/07">July 2022 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/06">June 2022 (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/05">May 2022 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/04">April 2022 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/03">March 2022 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/02">February 2022 (24)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2022/01">January 2022 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/12">December 2021 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/11">November 2021 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/10">October 2021 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/09">September 2021 (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/08">August 2021 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/07">July 2021 (34)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/06">June 2021 (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/05">May 2021 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/04">April 2021 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/03">March 2021 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/02">February 2021 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2021/01">January 2021 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/12">December 2020 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/11">November 2020 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/10">October 2020 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/09">September 2020 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/08">August 2020 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/07">July 2020 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/06">June 2020 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/05">May 2020 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/04">April 2020 (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/03">March 2020 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/02">February 2020 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2020/01">January 2020 (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/12">December 2019 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/11">November 2019 (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/10">October 2019 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/09">September 2019 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/08">August 2019 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/07">July 2019 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/06">June 2019 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/05">May 2019 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/04">April 2019 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/03">March 2019 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/02">February 2019 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2019/01">January 2019 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/12">December 2018 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/11">November 2018 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/10">October 2018 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/09">September 2018 (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/08">August 2018 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/07">July 2018 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/06">June 2018 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/05">May 2018 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/04">April 2018 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/03">March 2018 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/02">February 2018 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2018/01">January 2018 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/12">December 2017 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/11">November 2017 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/10">October 2017 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/09">September 2017 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/08">August 2017 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/07">July 2017 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/06">June 2017 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/05">May 2017 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/04">April 2017 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/03">March 2017 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/02">February 2017 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2017/01">January 2017 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/12">December 2016 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/11">November 2016 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/10">October 2016 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/09">September 2016 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/08">August 2016 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/07">July 2016 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/06">June 2016 (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/05">May 2016 (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/04">April 2016 (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/03">March 2016 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/02">February 2016 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2016/01">January 2016 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/12">December 2015 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/11">November 2015 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/10">October 2015 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/09">September 2015 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/08">August 2015 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/07">July 2015 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/06">June 2015 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/05">May 2015 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/04">April 2015 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/03">March 2015 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/02">February 2015 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2015/01">January 2015 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/12">December 2014 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/11">November 2014 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/10">October 2014 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/09">September 2014 (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/08">August 2014 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/07">July 2014 (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/06">June 2014 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/05">May 2014 (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/04">April 2014 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/03">March 2014 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/02">February 2014 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2014/01">January 2014 (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/12">December 2013 (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/11">November 2013 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/10">October 2013 (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/09">September 2013 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/08">August 2013 (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/07">July 2013 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/06">June 2013 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/05">May 2013 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/04">April 2013 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/03">March 2013 (35)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/02">February 2013 (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2013/01">January 2013 (31)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/12">December 2012 (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/11">November 2012 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/10">October 2012 (25)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/09">September 2012 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/08">August 2012 (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/07">July 2012 (24)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/06">June 2012 (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/05">May 2012 (32)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/04">April 2012 (23)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/03">March 2012 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/02">February 2012 (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2012/01">January 2012 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/12">December 2011 (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/11">November 2011 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/10">October 2011 (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/09">September 2011 (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/08">August 2011 (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/07">July 2011 (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/06">June 2011 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/05">May 2011 (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/04">April 2011 (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/03">March 2011 (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/02">February 2011 (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2011/01">January 2011 (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2010/12">December 2010 (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2010/11">November 2010 (132)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/archive/2010/06">June 2010 (1)</a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> <div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://blog.isg-research.net/topic/10q">10Q (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/vendor-references">[Vendor references] (2)</a> </li> <li> <a href="https://blog.isg-research.net/topic/absolute-data">Absolute Data (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/accessibility">Accessibility (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/accountants">accountants (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting">Accounting (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting-close">accounting close (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting-software">accounting software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting-analytics-erp-eam-crm-hcm-innovation-cl">accounting, analytics, ERP, EAM, CRM, HCM, innovat (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounts-payable">Accounts Payable (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounts-receivable">Accounts Receivable (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/acd">ACD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/acquisition">acquisition (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/agent-management">agent management (110)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/agile">agile (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ai">AI (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ai-machine-learning">AI & Machine Learning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ai-and-machine-learning">AI and Machine Learning (270)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/aiops">AIOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/alert">alert (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/alpine-data-labs">alpine data labs (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/alteryx">alteryx (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/alteryx-inspire">Alteryx Inspire (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analysis">analysis (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytic-catalyst">analytic catalyst (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytic-data-platforms">Analytic Data Platforms (45)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytic-operations">Analytic Operations (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytical-application">analytical application (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytical-discovery">analytical discovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytics">Analytics (955)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytics-data">Analytics & Data (124)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytics-and-data">Analytics and Data (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/analytics-in-the-cloud">analytics in the cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/and-verint">and Verint (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/application">application (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/arcplan">arcplan (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/artificial-intelligence">Artificial intelligence (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/asc-606">asc 606 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/asc842">ASC842 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/assets">assets (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/audit">audit (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/augmented-analytics">Augmented Analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/automation">automation (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/awards">Awards (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/azure">azure (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/backup">Backup (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/balanced-scorecard">balanced scorecard (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/banking">banking (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/benchmark">benchmark (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/beps">BEPS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/beqom">beqom (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/best-pracices">best pracices (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/bi-platform">BI platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/big-analytics">big analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/big-data">Big Data (431)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/big-query">big query (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/billing-and-recurring-revenue">Billing and Recurring Revenue (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/billing-software">billing software (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/blockchain">blockchain (34)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/blockchain-distributed-ledger-dlt-erp-scm-supply-c">blockchain, distributed ledger, DLT, ERP, SCM, sup (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/board-international">BOARD International (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/board-of-directors">board of directors (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/bots">bots (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/box">box (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/bribery">bribery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/budget">budget (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/budgeting">Budgeting (74)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/budgeting-and-planning">budgeting and planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/budgeting-software">budgeting software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business">Business (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-activity-monitoring">business activity monitoring (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-analytics">Business Analytics (663)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-applications">Business Applications (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-collaboration">Business Collaboration (361)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-continuity">Business Continuity (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-digital-commerce">business digital commerce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-innovation">business innovation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-intelligence">Business Intelligence (666)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-intelligence-3">business intelligence (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-intelligence-2">business intelligence (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-intelligence-business-analytics-cloud-clo">Business Intelligence, Business Analytics, Cloud, (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-mobility">Business Mobility (160)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-model">business model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-objects">Business Objects (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-objects-predictive-analytics">Business Objects predictive analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-performance">Business Performance (739)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM) (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-plan">business plan (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-planning">Business Planning (96)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-process">business process (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-process-execution">business process execution (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-process-management">Business Process Management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-process-monitoring">business process monitoring (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-process-outsourcing">business process outsourcing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-suite">Business Suite (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-technology">Business Technology (40)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-technology-innovation">Business Technology Innovation (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/business-value">business value (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/calabrio">Calabrio (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/call-center">Call Center (301)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/call-center-analytics">call center analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/call-copy">Call Copy (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/call-routing">Call Routing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/callidus-software">Callidus Software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/calliduscloud">CallidusCloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/callminer">Callminer (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/calltower">CallTower (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cambridge-semantics">Cambridge Semantics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/camelon-software">Camelon Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/candidate-engagement">candidate engagement (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/candidate-experience">Candidate Experience (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/capacity-utilization">capacity utilization (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/capital-adequacy">capital adequacy (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/capital-budget">capital budget (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/capital-markets">capital markets (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/capital-spending">capital spending (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cash-management">cash management (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ccaas">CCaaS (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cdh3">CDH3 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cdp">CDP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/celergo-hcm">Celergo HCM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cem">CEM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ceo">CEO (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ceo-cfo-financial-performance-management-forecasti">CEO, CFO, Financial Performance Management, Foreca (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cep">CEP (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ceridian">Ceridian (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cfo">CFO (164)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/challenge">challenge (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/channel">channel (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/channelinsight">ChannelInsight (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chargebacks">chargebacks (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chart-of-accounts">chart of accounts (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chatbots">Chatbots (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chatter">Chatter (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chief-risk-officer">Chief Risk Officer (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chro">CHRO (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ci-cd">CI/CD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cicero">Cicero (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cincom">Cincom (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cio">CIO (112)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cio-callenges">cio callenges (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cirro">Cirro (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cisco">Cisco (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ciso">CISO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clarabridge">Clarabridge (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clarity-systems">Clarity Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clickfox">Clickfox (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/close">close (43)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/closed-loop">closed loop (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/closing">closing (35)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud">Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-analytics">cloud analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-business-intelligence">cloud business intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-computing">Cloud Computing (863)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-erp">cloud ERP (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud9-analytics">Cloud9 Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloudera">Cloudera (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloudops">CloudOps (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cmo">CMO (24)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/coaching">coaching (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/coda">CODA (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognitive-computing">Cognitive Computing (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognos">Cognos (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognos-analytics">cognos analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognos-enterprise">cognos enterprise (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognos-express">cognos express (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cognos-insight">cognos insight (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/collaboration">Collaboration (263)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/collaboration-for-business">collaboration for business (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/collaborative-conversational-computing">Collaborative & Conversational Computing (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/collaborative-analytics">Collaborative Analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/collaborative-computing">collaborative computing (34)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commerce">Commerce (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commission">commission (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commodity-model">commodity model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commodity-models">commodity models (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/communications">communications (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/compensation">Compensation (64)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/competition">competition (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/complex-event-processing">Complex Event Processing (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/compliance">compliance (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/composite-document">Composite document (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/composite-software">Composite Software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/computer-vision">Computer Vision (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/computing">computing (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/concur">Concur (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/confirmit">Confirmit (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/connectwise">ConnectWise (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/connotate">Connotate (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consolidate-and-close-management">Consolidate and Close Management (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consolidate-close-report">Consolidate/Close/Report (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consolidating">consolidating (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consolidation">Consolidation (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consulting">Consulting (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contact-center">Contact Center (437)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contact-center-analytics">Contact Center Analytics (226)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contactual">Contactual (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/container">container (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/content-management">Content Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contingency">contingency (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contingency-planning">contingency planning (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-accounting">Continuous Accounting (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-improvement">continuous improvement (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-payroll">Continuous Payroll (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-planning">Continuous Planning (60)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-supply-chain">continuous supply chain (42)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-supply-chain-erp">Continuous Supply Chain & ERP (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/continuous-threat-exposure-management">Continuous Threat Exposure Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contract">contract (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/contract-management">contract management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/control">control (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/controller">Controller (36)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/controller-2">controller (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/controls">controls (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/conversational-ai">Conversational AI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/conversational-computing">Conversational Computing (45)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/conversational-marketing">Conversational Marketing (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/coo">COO (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/core-hr">Core HR (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cornerstone-ondemand">Cornerstone OnDemand (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/corporate-finance">Corporate Finance (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/corporate-governance">Corporate Governance (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/corvisa-cloud">Corvisa Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cost-management">Cost Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/costing">costing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cpaas">CPaaS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cpq">CPQ (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/credit">credit (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crisis">crisis (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crm">CRM (267)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crm-customer-service">CRM customer service (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cro">CRO (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cryptic">cryptic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crystal-reports">Crystal reports (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ctalk-ltd">cTalk Ltd (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ctem">CTEM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cto">CTO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/currency">currency (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer">Customer (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-contact-center">Customer & Contact Center (557)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-analytics">Customer Analytics (263)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-communications">Customer Communications (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-data-management">Customer Data Management (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-data-platforms">Customer Data Platforms (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-digital-technology">Customer Digital Technology (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-engagement">Customer Engagement (70)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-excellence">Customer Excellence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-experience">Customer Experience (532)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-experience-management">Customer Experience Management (55)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-feedback">Customer Feedback (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-feedback-management">Customer Feedback Management (123)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-information-management">Customer Information Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-intelligence">Customer Intelligence (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-interaction-technology">Customer Interaction Technology (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-journey-maps">Customer Journey Maps (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-life-cycle">customer life cycle (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-performance">Customer Performance (109)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-relationship-management">Customer Relationship Management (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-service">Customer Service (289)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-service-and-support">customer service and support (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cxm">CXM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cybersecurity">Cybersecurity (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dashboard">dashboard (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dashboards">Dashboards (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data">Data (305)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-analytics">Data Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-artisan">data artisan (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-blending">data blending (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-catalog">Data catalog (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-democratization">Data Democratization (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-discovery">Data Discovery (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-fabric">data fabric (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-governance">Data Governance (155)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-integration">Data Integration (82)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-integrity">data integrity (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-intelligence">Data Intelligence (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-lake">Data Lake (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-lakes">data lakes (43)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-management">Data Management (88)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-mart">data mart (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-mining">Data Mining (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-observability">Data Observability (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-operations">data operations (101)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-ops">Data Ops (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-orchestration">Data Orchestration (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-pipelines">Data Pipelines (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-platforms">data platforms (45)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-preparation">Data Preparation (89)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-products">Data Products (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-quality">Data Quality (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-science">Data Science (61)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-scientist">Data Scientist (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-storage">Data Storage (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-virtualization">Data Virtualization (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-virtualization-data-integration-data-lake-big">Data virtualization, data integration, data lake, (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-visualization">Data Visualization (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-viz">data viz (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-warehousing">Data Warehousing (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database">Database (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database-as-a-service">Database as a Service (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database-com">database.com (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/datameer">Datameer (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dataops">dataops (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dataprep">DataPrep (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/datawatch">Datawatch (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dayforce">dayforce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ddi">DDI (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/debt">debt (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision">decision (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-hub">Decision Hub (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-intelligence">Decision Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-management">Decision Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decusoft">Decusoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/deep-learning">Deep Learning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dell">Dell (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dell-boomi">Dell Boomi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-chain">Demand Chain (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-generation">Demand Generation (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-management">demand management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-planning">Demand Planning (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/design">design (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/designed-data">designed data (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/desktop-analytics">Desktop Analytics (124)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/development">development (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/devops-and-platforms">DevOps and Platforms (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/devsecops">DevSecOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/df11">DF11 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dg">DG (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dhcp">DHCP (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-applications">Digital Applications (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-business">Digital Business (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-commerce">Digital Commerce (104)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-communications">Digital Communications (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-experience-platform">Digital Experience Platform (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-finance">digital finance (106)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-innovation-awards">Digital Innovation Awards (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-intelligence">Digital Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-interviewing">Digital Interviewing (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-marketing">Digital Marketing (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-operations">Digital Operations (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-publishing">Digital Publishing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-security">Digital Security (23)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-technology">Digital Technology (292)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-transformation">Digital transformation (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/direct-data-mapping">Direct Data Mapping (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/disaster-recovery">Disaster Recovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery">Discovery (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery-analytics">discovery analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery-tools">discovery tools (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/distribution">distribution (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dns">DNS (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/document-management">Document Management (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dodd-frank">Dodd-Frank (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/domestic-payroll">Domestic Payroll (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/domo">Domo (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dovetail">Dovetail (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dreamforce">Dreamforce (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-analysis">driver analysis (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-based">driver-based (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-based-planning">driver-based planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics">Dynamics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-ax">Dynamics AX (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-gp">Dynamics GP (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-nav-dynamics-sl">Dynamics NAV Dynamics SL (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/e-discovery">e-discovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/echopass">Echopass (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eclipse">Eclipse (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/edi">EDI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ediscovery">eDiscovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/editorial">Editorial (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/effectiveness">effectiveness (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eg-solutions">eg Solutions (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/elasticube">elasticube (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eloqua">Eloqua (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/embedded-analytics">embedded analytics (95)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/emc">EMC (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-engagement">Employee Engagement (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-experience">employee experience (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-onboarding">Employee Onboarding (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-productivity">Employee Productivity (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/empower">Empower (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/end-to-end">end-to-end (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/endeca">endeca (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enghouse-interactive">Enghouse interactive (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enkata">Enkata (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-applications">Enterprise Applications (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-data-strategy">Enterprise Data Strategy (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-messaging-internet-of-things-iot-middle">Enterprise messaging, Internet of Things, IoT, mid (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-profitability-management">enterprise profitability management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-resource-planning">Enterprise Resource Planning (72)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-risk-management">enterprise risk management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-software">Enterprise Software (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-spreadsheet">enterprise spreadsheet (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-tax">Enterprise Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterworks">Enterworks (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/environment-management">Environment Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/environmental">Environmental (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/envision">Envision (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/epicor">Epicor (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/epiphany">Epiphany (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/equifax">Equifax (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/equity-research">equity research (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erm">ERM (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erp">ERP (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erp-and-continuous-accounting">ERP and Continuous Accounting (151)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/error">error (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/esg">ESG (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/esri">ESRI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/essbase">Essbase (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ethority">eThority (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-data">Event Data (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-discovery">Event discovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-stream">Event Stream (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-stream-processing">Event Stream Processing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-streams">Event Streams (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exacttarget">ExactTarget (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exadata">exadata (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exalytics">Exalytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/excel">Excel (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/excentive">Excentive (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/executive">executive (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expense">expense (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expense-management">expense management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/experience-management">Experience Management (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expert-systems">Expert Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exploration">Exploration (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exploratory-analytics">exploratory analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/explorium">Explorium (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/extended-close">extended close (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/extended-reality">extended reality (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/external-data-platform">External Data Platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exterro">Exterro (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/f-type">F-Type (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fasb">FASB (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fast-close">Fast close (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/feedback">Feedback (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fei">FEI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ferf-ceo">FERF CEO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/field-service">Field Service (29)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance">finance (53)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-analytics">Finance Analytics (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-cloud">finance cloud (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-financial-applications-financial-close">Finance Financial Applications Financial Close (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-performance-management">Finance Performance Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-transformation">finance transformation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial">financial (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-analytics">financial analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-applications">Financial Applications (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-close">Financial Close (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-governance">Financial Governance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-management">Financial Management (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-model">financial model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance">Financial Performance (561)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-2">financial performance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-management">Financial Performance Management (237)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM) (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-planning">financial planning (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-regulation">financial regulation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-reporting">financial reporting (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-risk-management">financial risk management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-services">Financial Services (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-software">financial software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-standards">financial standards (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-statement">financial statement (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-systems">financial systems (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financialforce">FinancialForce (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financialforce-com">FinancialForce.com (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financials">financials (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/five9">Five9 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/flow">flow (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fms">FMS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/for-example-genesys">for example Genesys (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/forecast">Forecast (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/forecasting">forecasting (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fpa">FP&A (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fpm">FPM (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fraud">Fraud (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fuel50">Fuel50 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fusion-applications">Fusion Applications (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gaap">GAAP (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gamifiacation">Gamifiacation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gartner">Gartner (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/genai">GenAI (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/generative-ai">Generative AI (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/genesys">Genesys (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/geographic-information-systems">Geographic Information Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gis">GIS (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/global-payroll">Global Payroll (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/globoforce">Globoforce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/golden-records">Golden Records. (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gooddata">Gooddata (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/google">Google (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance">Governance (49)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk">Governance & Risk (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk-and-compliance">Governance Risk and Compliance (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC) (143)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/grc">GRC (55)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/grc-governance-risk-compliance-risk-management-wat">GRC, governance, risk, compliance, risk management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/green">Green (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/greenplum">Greenplum (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gui">GUI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hadoop">Hadoop (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hana">HANA (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/harvard-business-review">Harvard Business Review (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hawq">HAWQ (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hcm">HCM (57)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hcm-analytics">HCM Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hcm-systems">HCM Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hcm-hr-hrms-workforce-management-learning-manageme">HCM, HR, HRMS, Workforce Management, Learning Mana (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hdfs">HDFS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hdinsights">HDinsights (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hdp">HDP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/headcount-planning">headcount planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/healthcare-compliance">Healthcare Compliance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/healthcare-reform">Healthcare Reform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/heiler">Heiler (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hewlett-packard">Hewlett Packard (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hirevue">HireVue (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hiring">Hiring (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hive">Hive (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hive9-marketing-performance-management">Hive9 Marketing Performance Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hortonworks">Hortonworks (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hospitality">Hospitality (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/host-analytics">Host Analytics (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hp">HP (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hp-neoview">HP Neoview (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hp-touchpad">HP Touchpad (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr">HR (56)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-analytics">HR Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-management">HR Management (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-managementhrms">HR Management(HRMS) (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-research">HR research (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-tech">HR Tech (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-technology">HR technology (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hr-technology-conference">HR Technology Conference (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hrpayroll">HR/Payroll (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hris">HRIS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hrms">HRMS (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/html5">HTML5 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hubspot">HubSpot (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/human-capital">Human Capital (45)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/human-capital-analytics">Human Capital Analytics (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/human-capital-management">Human Capital Management (308)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/human-concepts">Human Concepts (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/human-resources-management">Human Resources Management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hunite">Hunite (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hybrid-cloud-platforms">Hybrid Cloud Platforms (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hybris">Hybris (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/hyperion">Hyperion (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/i9">I9 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/iac">IaC (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/iasb">IASB (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm">IBM (73)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm-business-analytics">IBM Business Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm-db2">IBM DB2 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm-predictive-customer-intelligence">IBM Predictive Customer Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm-spss">IBM SPSS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibm-watson">IBM Watson (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ibp">IBP (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ifrs">IFRS (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ifrs16">IFRS16 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/impala">Impala (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/in-memory">In-memory (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/in-memory-computing">In-Memory Computing (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inclusion">Inclusion (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/incontact">InContact (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/industry-analyst">Industry Analyst (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inetsoft">InetSoft (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/influencers">Influencers (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infodiscovery">InfoDiscovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infomgt-location">InfoMgt; Location (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infopia">InfoPia (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infor">Infor (31)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infor-birst">Infor Birst (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/informatica">Informatica (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/informatica-cloud">Informatica Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/informatica-hparser">Informatica HParser (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/informatica-world">Informatica World (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/informatics">Informatics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information">Information (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-applications">Information Applications (222)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-availability">Information Availability (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-builder-iway">Information Builder iway (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-builders">Information Builders (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-builders-summit-2019">Information Builders Summit 2019 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-discovery">Information Discovery (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-life-cycle-management">Information Life Cycle Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-management">Information Management (381)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-management-im">Information Management (IM) (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-optimization">Information Optimization (52)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-platform">Information Platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/information-technology">Information Technology (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infosphere">InfoSphere (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/initiatives-management">Initiatives Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/initiatives-planning">Initiatives Planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inkling">inkling (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/innovation-awards">Innovation Awards (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/insights">Insights (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intacct">Intacct (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/integrated-business-planning">Integrated Business Planning (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-automation">Intelligent Automation (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-cx">Intelligent CX (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-marketing">intelligent marketing (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-memory">Intelligent Memory (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-sales">intelligent sales (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intelligent-self-service">Intelligent Self-Service (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/interactions">Interactions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/interactive-intelligence">Interactive Intelligence (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/interactive-intelligence-jacada">Interactive Intelligence Jacada (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/internal-audit">Internal Audit (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/international-finance">International Finance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/internet-of-everything">Internet of Everything (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/internet-of-things">Internet of Things (74)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intradiem">Intradiem (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intuit-quicken">Intuit Quicken (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inventory-management">inventory management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inventory-optimization">Inventory Optimization (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/iot">IOT (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/iot-and-edge-computing">IoT and Edge Computing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/iot-operationalintelligence-real-time">IOT, OperationalIntelligence, Real-time (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ipam">IPAM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it">IT (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-analytics">IT Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-analytics-performance">IT Analytics & Performance (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-controls">IT controls (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-cost">IT cost (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-governance">IT governance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-performance">IT Performance (178)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM) (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-research">IT Research (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-risk-management">IT Risk Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/it-service-management">IT Service Management (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/itil">ITIL (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/itops">ITOps (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/itsm">ITSM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jacada">Jacada (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jaspersoft">Jaspersoft (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jd-edwards">JD Edwards (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jda-software">JDA Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jibe">Jibe (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jobscience">Jobscience (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jobvite">JobVite (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/johnson-controls-panoptix">Johnson Controls Panoptix (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/jonova">Jonova (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/journalism">Journalism (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/json">JSON (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kalido">Kalido (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kana">Kana (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kapow">Kapow (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kapplets">Kapplets (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/karmasphere">Karmasphere (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kenandy">Kenandy (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kenexa">Kenexa (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/key-performance-indicators">Key Performance Indicators (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/key-performance-indictors">Key Performance Indictors (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kinaxis">Kinaxis (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knoahsoft">KnoahSoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knopahsoft">KnopahSoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knowlagent">Knowlagent (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knowledge-management">Knowledge Management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kofax">Kofax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kognitio">Kognitio (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kpi">KPI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kri">KRI (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kronos">Kronos (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kxen">KXEN (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kyriba">Kyriba (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kyriba-financial-performance-management">Kyriba Financial Performance Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lagan">Lagan (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lan">LAN (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lasr">LASR (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lawson">Lawson (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lawson-software">Lawson Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/learning">Learning (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/learning-management">Learning Management (66)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/learning-management-system">Learning Management System (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lease-accounting">Lease Accounting (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lease-and-tax-accounting">lease and tax accounting (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lease-management">Lease Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/leasing">leasing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/leonardo">Leonardo (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/linux">Linux (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/liveops">LiveOps (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lms">LMS (18)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/local-ly">Local.ly (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/location-analytics">Location Analytics (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/location-intelligence">Location Intelligence (90)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/logi-analytics">Logi Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/logitech">Logitech (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/logixml">LogiXML (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/longview">LongView (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/looker">looker (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lucent">Lucent (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lumira">Lumira (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/lxp">LXP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-conversational-computing">Machine Conversational Computing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-data">Machine data (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-learning">Machine Learning (36)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-learning-and-cognitive-computing">Machine Learning and Cognitive Computing (21)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-learning-digital-technology">Machine Learning Digital Technology (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/machine-learning-operations">Machine Learning Operations (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/management">Management (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/manticore-technology">Manticore Technology (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/manufacturing">Manufacturing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mapr">MapR (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mapreduce">MapReduce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/market-agenda">Market Agenda (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/market-research">Market Research (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketing">Marketing (102)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketing-automation">Marketing Automation (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketing-performance-management">Marketing Performance Management (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketing-planning">Marketing Planning (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketing-sales">marketing sales (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marketo">Marketo (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/markettools">MarketTools (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/marklogic">MarkLogic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/master-data-management">Master Data Management (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/maxager">Maxager (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/maximo">Maximo (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mdm">MDM (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mdx">MDX (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/meg-whitman">Meg Whitman (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/merced-systems">Merced Systems (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mercer">Mercer (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/meridian-learning-learning-management-systems-lms-">Meridian, Learning, Learning Management Systems, L (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/metrics">Metrics (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft">Microsoft (37)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-azure">Microsoft Azure (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-excel">Microsoft Excel (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-office">Microsoft Office (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-powerpoint">Microsoft Powerpoint (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-windows-phone">Microsoft Windows Phone (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microsoft-linkedin-cmo-sales">Microsoft, LinkedIn, CMO, Sales (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/microstrategy">MicroStrategy (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/middleware">Middleware (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/migration">Migration (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mlops">MLOps (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile">Mobile (118)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-analytics">Mobile Analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-applications">Mobile Applications (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-apps">Mobile Apps (42)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-bi-analytics-business-intelligence">Mobile BI, Analytics, Business Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-business-intelligence">Mobile Business Intelligence (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-computing">mobile computing (31)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-intelligence">Mobile Intelligence (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-marketing">mobile marketing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-marketing-digital-commerce">Mobile Marketing Digital Commerce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-technology">Mobile Technology (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobile-marketing-location-communication">Mobile, Marketing Location Communication (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mobility">Mobility (49)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/model-building-and-large-language-models">Model Building and Large Language Models (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/model-n">Model N (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/model-training">Model Training (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/modeling">Modeling (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/monarch">Monarch (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mpp">MPP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mro">MRO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/mulesoft">Mulesoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/multi-cloud">Multi-Cloud (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/na14">NA14 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/narrative-science">Narrative Science (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/natural-language">Natural Language (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/natural-language-generation">Natural Language Generation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/natural-language-processing">natural language processing (86)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/navetti">Navetti (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nec">NEC (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netapp">NetApp (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netbase">NetBase (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netezza">Netezza (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netops">NetOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netsuite">NetSuite (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netsuite-openai">NetSuite OpenAi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/netsuite-tribehr-hcm-hr-hrms-customer-experience-z">NetSuite, TribeHR, HCM, HR, HRMS, Customer Experie (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/networking">Networking (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/news">News (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/newvoicemedia">NewVoicemedia (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nexidia">Nexidia (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nexus-7">Nexus 7 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nexxphase">Nexxphase (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nice-systems">NICE Systems (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nist">NIST (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nlp">NLP (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/noble-systems">Noble Systems (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nokia">Nokia (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nomis-solutions">Nomis Solutions (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nosql">NoSQL (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nps">NPS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/nuview-systems">NuView Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/obamacare">Obamacare (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/obiee">OBIEE (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/obifs">OBIFS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/object-storage">Object storage (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/observability">Observability (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/office-of-finance">Office of Finance (505)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/office-of-revenue">Office of Revenue (39)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/office-of-sales">Office of Sales (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/olap">OLAP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/omnichannel">Omnichannel (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/omnichannel-commerce-digital-kdigital">Omnichannel, Commerce, Digital kDigital (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/on24">On24 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/onboarding">Onboarding (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/onvisource">OnviSource (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/open-ccaas">Open CCaaS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/open-pages">Open Pages (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/open-source-software">Open Source Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/open-world">Open World (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/openconnect">OpenConnect (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/openpages">OpenPages (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/openspan">OpenSpan (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/opentext">OpenText (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/openworld">OpenWorld (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/opera-solutions">Opera Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-data-platforms">operational data platforms (39)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-intelligence">Operational Intelligence (180)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-management">Operational Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-performance">Operational Performance (696)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM) (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operational-planning">Operational Planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operations">Operations (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain (90)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/oracle">Oracle (78)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/oracle-cloud">Oracle Cloud (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/oracle-fusion-hcm">Oracle Fusion HCM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/orcaeyes">OrcaEyes (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/orchestration">Orchestration (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/order-management">Order Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/order-to-cash">Order-to-Cash (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/oversight-systems">Oversight Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/overtone">Overtone (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/paas">PaaS (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/panopticon">Panopticon (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/paraccel">Paraccel (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pardot">Pardot (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/partner-experience">Partner Experience (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/partner-management">partner management (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/patersons">Patersons (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/paxata">Paxata (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pay-equity">Pay Equity (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pay-for-performance">Pay for Performance (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/payroll-management">Payroll Management (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/payroll-optimization">Payroll Optimization (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pdi">PDI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pentaho">Pentaho (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/people-analytics">People Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/people-cloud">People Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/peoplefluent">Peoplefluent (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/peoplesoft">PeopleSoft (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance">Performance (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance-analytics">Performance Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance-management">Performance Management (89)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/perillon">Perillon (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/personalization">Personalization (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pervasive">Pervasive (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pim">PIM (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pipkins">Pipkins (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pitney-bowes">Pitney Bowes (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pivotal-hd">Pivotal HD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pivotlink">PivotLink (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planmill">PlanMill (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planning">Planning (88)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planview">Planview (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plateau">Plateau (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/platfora">Platfora (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/platform-as-a-service">Platform as a service (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/playbook">Playbook (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plex">Plex (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plunk">Plunk (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/portfolio-management">Portfolio Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/portrait-software">Portrait Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/potus-department-of-labor-flsa-part-541-overtime-r">POTUS, Department of Labor, FLSA, Part 541, Overti (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/powercenter">PowerCenter (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive">Predictive (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-analytics">Predictive Analytics (203)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-hcm">Predictive HCM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-planning">Predictive Planning (49)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predixion">Predixion (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management (70)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/price-optimization">Price Optimization (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pricing-management">pricing management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pro">PRO (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/process-management">process management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/process-mining">Process Mining (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/procure-to-pay">Procure-to-Pay (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/procurement">procurement (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/product-experience-management">product experience management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/product-information-management">Product Information Management (90)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/professional-services">Professional Services (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/professional-services-automation">Professional Services Automation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profit-velocity">Profit Velocity (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profitability">Profitability (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profitability-management">profitability management (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-management">Project Management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-planning">Project Planning (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-portfolio-management">Project Portfolio Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projecthelp">ProjectHelp (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projectops">ProjectOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projector">Projector (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/promptbook">Promptbook (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/property-technology">Property Technology (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pros">PROS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pros-pricing">PROS Pricing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/psa">PSA (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/publishing">Publishing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/purchasing">purchasing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/purchasing-sourcing-payments">Purchasing/Sourcing/Payments (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pv-accelerator">PV Accelerator (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pxm">PXM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qad">QAD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik">Qlik (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-qlik-sense">Qlik Qlik Sense (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-qonnections">Qlik Qonnections (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-analytics-qlik-sense-qlik-business-intelligen">Qlik, Analytics, Qlik Sense, Qlik, Business intell (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qliktech">Qliktech (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlikview">QlikView (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qualtrics">Qualtrics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quantrix">Quantrix (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quinterian">Quinterian (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quotas">Quotas (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qvidian">Qvidian (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/r">R (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ransomware">Ransomware (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rapide">Rapide (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rapidminer">Rapidminer (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rdbms">RDBMS (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/real-estate">real estate (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/real-time">Real-time (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reconciliation">Reconciliation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recovery">Recovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recruiting">Recruiting (41)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recurring-revenue">Recurring Revenue (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/report">report (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reporting">Reporting (78)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reporting-xbrl-ixbrl-document-management">Reporting, XBRL, iXBRL, document management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/research">Research (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/resilience">Resilience (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/responsetek">ResponseTek (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/retail-analytics">Retail Analytics (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue">Revenue (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-and-lease-accounting">revenue and lease accounting (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-management">Revenue Management (33)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-performance">Revenue Performance (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-performance-management">Revenue Performance Management (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-recognition">revenue recognition (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-lease-and-tax-accounting">Revenue, Lease and Tax Accounting (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revolution">Revolution (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revolution-analtyics">Revolution Analtyics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rightnow">RightNow (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rim">RIM (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk">Risk (37)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk-compliance-grc">Risk & Compliance (GRC) (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk-analytics">Risk Analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/riversand">Riversand (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/roambi">Roambi (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-automation">robotic automation (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-finance">robotic finance (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-process-automation">Robotic Process Automation (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/roi">ROI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rpa">RPA (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rypple">Rypple (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sop">S&OP (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/saas">SaaS (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sab-miller">SAB Miller (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/saba">Saba (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sage">Sage (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sage-software">Sage Software (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales">Sales (169)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-cloud">Sales Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-coaching">Sales Coaching (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-commission">Sales Commission (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-compensation">Sales Compensation (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-effectiveness">Sales Effectiveness (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-enablement">sales enablement (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-engagement">Sales Engagement (25)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-force-automation">Sales Force Automation (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-forecasting">Sales Forecasting (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-operations">Sales Operations (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance (446)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance-management">Sales Performance Management (77)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-planning">Sales Planning (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics (18)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-tax">Sales Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-marketing-sales-performance-management-marke">Sales, Marketing, Sales Performance Management, Ma (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-sfa-spm-sales-performance-management-sales-c">Sales, SFA, SPM, Sales Performance Management, Sal (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/salescloud">SalesCloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/salesforce-com">Salesforce.com (58)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap">SAP (76)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-epm">SAP EPM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-hana">SAP HANA (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-insider">SAP insider (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-lumira">SAP Lumira (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-netweaver">SAP NetWeaver (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-predictive-analytics">SAP predictive analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-teched">SAP TechEd (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sapphire">SAPPHIRE (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sarbanes-oxley">Sarbanes Oxley (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sas">SAS (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sas-institute">SAS institute (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sasb">SASB (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sase">SASE (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/savi">Savi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scm">SCM (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scm-demand-planning">SCM Demand Planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scout-rfp">Scout RFP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scribe-software">Scribe Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/search">Search (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sec">SEC (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sec-software">SEC Software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/secfinops">SecFinOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/secops">SecOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/security">Security (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/security-posture">Security Posture (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sedar">SEDAR (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/self-service">Self-service (41)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/semantic-model">semantic model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/service-supply-chain">Service & Supply Chain (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/service-cloud">Service Cloud (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/servigistics">Servigistics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sfa">SFA (24)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sfdc">SFDC (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sharepoint">SharePoint (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/shoretel">ShoreTel (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/siemens-enterprise-communications">Siemens Enterprise Communications (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/signal-demand">Signal Demand (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/silverpop">SilverPop (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/simba">Simba (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-financial-close">Smart Financial Close (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-manufacturing">Smart Manufacturing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-phones">Smart Phones (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-watches">Smart Watches (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smarter-analytics">Smarter Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smarter-workforce">Smarter Workforce (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smb">SMB (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/snaplogic">SnapLogic (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/snowfly">Snowfly (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/soa">SOA (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/soc">SOC (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social">Social (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-business">Social Business (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-collaboration">Social Collaboration (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-crm">Social CRM (128)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-dynamx">Social Dynamx (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media">Social Media (365)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media-analytics">Social Media Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media-intelligence">Social Media Intelligence (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-recognition">Social Recognition (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/socialtext">SocialText (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sococare">SoCoCare (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/softscape">Softscape (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/software">Software (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/software-as-a-service">Software as a Service (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sourcing">sourcing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sovereign-cloud">Sovereign Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sox">SOX (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spago-solutions">Spago Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spatial-data-quality">Spatial Data Quality (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/speech-analytics">Speech Analytics (177)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/splunk">Splunk (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spm">SPM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spotfire">Spotfire (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spreadsheets">Spreadsheets (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spss">SPSS (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sql-h">SQL-H (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sqlstream">SQLstream (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/star-analytics">Star Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/statistics">Statistics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/stibo-systems">Stibo Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/stratahadoop">Strata+Hadoop (56)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-analytics">Streaming Analytics (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-data">Streaming Data (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-data-events">Streaming Data & Events (32)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscriber-experience">Subscriber Experience (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-billing">Subscription Billing (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-management">Subscription Management (68)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-recurring-revenue-zuora">Subscription, Recurring Revenue, Zuora (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/successfactors">SuccessFactors (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumo-logic">Sumo Logic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumtotal">SumTotal (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumtotal-systems">SumTotal Systems (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sungard">Sungard (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sunsystems">Sunsystems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supplier-relationship-management">supplier relationship management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain">Supply Chain (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-management">supply chain management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-performance">Supply Chain Performance (253)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-planning">Supply Chain Planning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/surface">Surface (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/surveys">Surveys (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability">Sustainability (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability-management">Sustainability Management (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/swordciboodle">SwordCiboodle (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase">Sybase (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase-iq">Sybase IQ (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase-mobile-industry">Sybase. Mobile Industry (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/syncsort">Syncsort (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/synygy">Synygy (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tableau">Tableau (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tableau-software">Tableau Software (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tablets">Tablets (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tagetik">Tagetik (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talemetry">Talemetry (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talend">Talend (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-acquisition">Talent Acquisition (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-generation">Talent Generation (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-management">Talent Management (133)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/taleo">Taleo (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talx">TALX (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tamr">Tamr (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tanner-labs">Tanner Labs (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax">Tax (35)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-compliance">tax compliance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-department">tax department (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-planning">tax planning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-software">Tax Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-datawarehouse">Tax-Datawarehouse (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-tax-provision-transfer-pricing">tax; tax provision; transfer pricing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tcm">TCM (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology">Technology (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-innovation">Technology Innovation (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-innovation-award">Technology Innovation Award (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-spending">Technology Spending (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-vendors">Technology Vendors (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/telephony">Telephony (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/teradata">Teradata (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/teradata-aster">Teradata Aster (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/text-analytics">Text Analytics (182)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tez">Tez (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/thomson-reuters-multinational">Thomson-Reuters multinational (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/threat-landscape">Threat Landscape (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/threat-management">Threat Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tibco">Tibco (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tidemark">Tidemark (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/time-attendance">Time & Attendance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tm">TM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tm1">TM1 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/topic">Topic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/total-compensation-management">Total Compensation Management (46)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/total-rewards-management">total rewards management (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/towers-watson">Towers Watson (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/towers-watson-talent-management">Towers Watson Talent Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/training">Training (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/transcom">Transcom (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/transera">Transera (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/treasury">Treasury (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tribehr">TribeHR (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/trifacta">Trifacta (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/twitter">Twitter (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ucaas">UCaaS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/uda">UDA (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ui">UI (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ukg">UKG (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ultimate">Ultimate (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ultimate-software">Ultimate Software (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unanet-technologies">Unanet Technologies (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/uncategorized">Uncategorized (103)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unica">Unica (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unicorns">Unicorns (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unified-communications">Unified Communications (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unit4">Unit4 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/upstream-works">Upstream Works (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/us-gaap">US-GAAP (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/us-gaap-accounting">US-GAAP accounting (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/usability">Usability (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/use-cases">Use Cases (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ux">UX (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/value-index">Value Index (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/value-added-tax">Value-Added Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vantage-platform">Vantage platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/varicent">Varicent (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vat">VAT (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendavo">Vendavo (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendavo-price-pricing-optimization-revenue-custome">Vendavo, price, pricing, optimization, revenue, cu (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendor-management-systems">Vendor Management Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendors">Vendor(s) (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/verint">Verint (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/verizon">Verizon (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vertex">Vertex (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vertical-solutions">Vertical Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vibe">Vibe (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/virtual-audit">virtual audit (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/virtual-close">virtual close (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visi">Visi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vistaar-technologies">Vistaar Technologies (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visual-insight">Visual Insight (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visualization">Visualization (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vitria">Vitria (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vivisimo">Vivisimo (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vmware">VMWare (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vocalcom">Vocalcom (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vocalcom-and-zeacom">Vocalcom and Zeacom (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-analytics">Voice Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-automation">voice automation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-of-the-customer">Voice of the Customer (260)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-of-the-customer-interactive-intelligence">Voice of the Customer Interactive Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/volly">Volly (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vovici">Vovici (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vpi">VPI (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wall-street-journal">Wall Street Journal (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wan">WAN (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/warehouse-management">warehouse management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/watson">Watson (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wearable-computing">Wearable Computing (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/webon">Webon (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wellness">Wellness (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wfm">WFM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/work-and-resource-management">Work and Resource Management (18)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/work-experience-management">work experience management (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/work-management">Work Management (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workday">Workday (25)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workday-collaboration">Workday Collaboration (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-analytics">Workforce Analytics (57)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-force-optimization">Workforce Force Optimization (44)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-management">Workforce Management (169)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-optimization">Workforce Optimization (29)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-performance">Workforce Performance (387)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-performance-management">Workforce Performance Management (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-planning">Workforce Planning (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workforce-solutions">Workforce Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/working-capital">Working Capital (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/workplace">Workplace (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/xactly">Xactly (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/xbrl">XBRL (29)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/xml">XML (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/yellowfin">Yellowfin (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zao">Zao (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zeacom">Zeacom (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zilliant">Zilliant (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zoomdata">Zoomdata (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zuora">Zuora (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/zyme-solutions">Zyme Solutions (3)</a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> <h3 style="color: var(--light_blue);padding-top:40px;">Analyst Perspectives Archive</h3> <a class="btn-secondary" href="https://blog.isg-research.net/all">See All</a>   </div> </div> </div> <div id="hs_cos_wrapper_Footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <footer class="tf-footer Footer tf-footer-04 bg-dark tf-padding-half ventana-footer text-white Footer" id="ventana-footer"> <div class="tf-footer-nav" style="position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-lg-4 col-12"> <div class="footer-logo text-"> <div class="footer__logo"> <a href="//www.isg-research.net" id="hs-link-Footer_" style="border-width:0px;border:0px;"><img src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png" class="hs-image-widget " height="46" style="height: auto;width:400px;border-width:0px;border:0px;" width="400" alt="ISG_Software_Research_Logo_v1_white_766x" title="ISG_Software_Research_Logo_v1_white_766x" loading="lazy" srcset="https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=200&height=23&name=ISG_Software_Research_Logo_v1_white_766x.png 200w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=400&height=46&name=ISG_Software_Research_Logo_v1_white_766x.png 400w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=600&height=69&name=ISG_Software_Research_Logo_v1_white_766x.png 600w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=800&height=92&name=ISG_Software_Research_Logo_v1_white_766x.png 800w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1000&height=115&name=ISG_Software_Research_Logo_v1_white_766x.png 1000w, https://blog.isg-research.net/hs-fs/hubfs/ISG_Software_Research_Logo/ISG_Software_Research_Logo_v1_white_766x.png?width=1200&height=138&name=ISG_Software_Research_Logo_v1_white_766x.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></a> </div> <div> </div> </div> </div> <div class="col-md-8"> <div class="row"> <div class="col-md-2"> </div> <div class="col"> <h5 class="footer-heading">Company</h5> <div class="menu-wrapper text-white "> <div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="102436937819" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/ventana-research-is-now-part-of-isg" role="menuitem">Now Part of ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://isg-one.com/who-we-are" role="menuitem">About ISG</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/client_experience" role="menuitem">Our eXperience</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/about/teams" role="menuitem">Our Team</a></li> </ul> </div> </div> </div> <div class="col"> <h5 class="footer-heading">Resources</h5> <div class="menu-wrapper text-white "> <div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="93614635876" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://summit.isg-research.net" role="menuitem">Digital Summit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/events" role="menuitem">Events & Webinars</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/media" role="menuitem">Media Kit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/press-release" role="menuitem">Press Releases</a></li> </ul> </div> </div> </div> <div class="col"> <h5 class="footer-heading">Helpful Links</h5> <div class="menu-wrapper text-white "> <div id="hs_menu_wrapper_Footer_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="178197311655" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.ventanaresearch.com/join-our-community" role="menuitem">Join Our Community</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.isg-research.net/profile-old" role="menuitem">Update Your Profile</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-logo-socials" style="; position: relative;z-index: 999;"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="row footer-row"> <div class="col-md-6 footer-copyright text-white " style="text-align:left;"> ©2024 ISG.  <a href="/copyright" style="color: #ffffff;">All Rights Reserved</a> | <a href="/privacy" style="color: #ffffff;">Privacy Statement</a>  </div> <div class="col-md-6" style="text-align:right;"> <ul class="social"> <li><a class="no-decoration" target="_blank" href="https://web.facebook.com/ventanaresearch/?_rdc=1&_rdr"></a></li> <li><a class="no-decoration" target="_blank" href="https://twitter.com/ventanaresearch"></a></li> <li><a class="no-decoration" target="_blank" href="https://www.linkedin.com/company/ventana-research"></a></li> <li><a class="no-decoration" target="_blank" href="https://www.youtube.com/c/Ventanaresearch"></a></li> <li><a class="no-decoration" target="_blank" href="https://www.instagram.com/ventana_research/"></a></li> </ul> </div> </div> </div> </div> </div> </div> <a href="javascript:" id="return-to-top"> </a> </footer> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94278782902/1725882474552/Ventana_Research_2023/Ventana_Research_2023_child.min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The 2024 Market Agenda for Marketing: Digital Experiences with AI", "mainEntityOfPage": "https://blog.isg-research.net/the-2024-market-agenda-for-marketing-digital-experiences-with-ai", "datePublished": "05/02/2024", "dateModified": "05/02/2024", "articleBody": "Ventana Research recently announced its 2024 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help enterprises derive optimal value from business technology and improve outcomes. Through 2027, the category of marketing applications will transform to become more intelligent through the infusion of artificial intelligence (AI) and generative AI (GenAI) to meet the next generation of requirements. That reflects our view that marketing and CMOs are examining how to engage AI to be more effective in their processes and systems. Marketing has been introducing more automation and workflows over the past few years but has yet to truly take advantage of AI to simplify and unify marketing applications to make them more effective and engaging. Digital tools, including analytics, AI and conversational intelligence, are facilitating a better alignment between brands and the consumer demand for products and services. As the available technology evolves, enterprises need help understanding how to integrate marketing tools and data with those used by other departments, especially those in sales and customer support. Marketing leaders are starting to grapple with the explosion of data that they can use to measure things like customer value, loyalty and longevity. A lot of this data comes from the digital experiences that customers are using—web, mobile apps, and video—and marketers are using a wide variety of tools to reach and encourage those customers. Some of this is being powered by AI and automation, which has made enormous inroads into marketing teams. The thematic through line that connects all of this is the need to use better data and tools to increase revenue, reduce cost of engagement and measure all the relevant key metrics. In 2024, we expect to see, and cover, the advances in analytics and AI that enable marketing to do more precise targeting and better engagement. Marketers have been able to leverage some exciting, advanced technologies that came available in recent years thanks to the cloud, AI and machine learning (ML), and robust data analysis. We are finding that marketing teams have just begun to scratch the surface of what is available and are starting to look closely at tools for product information management, CX orchestration, customer data platforms and journey management to flesh out their initiatives. At Ventana Research, our Marketing expertise includes six focus areas including Customer Data Platforms, Digital Experience Platforms, Digital Marketing, Product Experience Management and Marketing Performance Management. Customer Data Platforms In 2024, we will focus on customer data platforms (CDPs) and how centralizing and de-siloing data management makes for a clearer view into a customer base. CDPs address some of the most important challenges and pain points in customer experience design: inconsistencies in interactions due to fragmented data and complexity of data governance issues. We assert that by 2027, marketing leaders will insist that CRM tools more effectively connect their operations to sales and service processes, including integration of customer data resources. As the amount of customer data grows, better experiences can be built using data-driven contextual cues. At the same time, data proliferation creates operational obstacles. CDPs provide a mechanism for tying each piece of data to a unique customer profile and then acting upon it. We believe that the use of CDPs are a critical component in digital engagement and a requirement of enterprise-class marketing. Digital Experience Platforms Digital experience platforms are tools used by marketers and service teams to create and track customer interactions that primarily occur through new digital-contact channels. Digital customer-contact channels are increasing in popularity and usage, with web portals, mobile apps and social media beginning to rival voice calls. Marketing leadership should think about how consolidating marketing communication applications into a digital experience platform can improve operations and potentially rein in costs. The importance of insights and intelligence from digital experience efforts is critical to optimize and personalize every interaction. A growing new class of technology is becoming readily available for this purpose. By 2027, more than one-half of marketing teams will rely on GenAI to create and manage content for websites, promotions and customer-facing materials. In 2024, we will produce a Buyers Guide to offer more depth on the software provider landscape for the suite of applications, platform, DAM and website, and CMS required to effectively assess and select for marketing transformation. Digital Marketing Digital marketing looks at how marketing technology overall is changing to incorporate more types of connections with customers. Intelligent marketing covers some of the emerging technologies and practices that involve AI, ML, automation and some robotic process automation (RPA). The goal of this segment is to provide a mechanism for doing marketing at greater scale and speed while keeping it personal and high touch. We assert that through 2026, over one-third of marketing teams will examine their digital insights and realize they need to invest in analytics that are designed to guide future advancements. Intelligent Marketing Intelligent marketing seeks to optimize marketing using insights gained through analytics and ML. Marketing leaders are beginning to address planning and performance efforts in a more concerted manner. We are seeing a shift to predictive and ML techniques to optimize marketing processes and performance; this, increasingly, will be a requirement to be effective. Predictive marketing and AI technologies can help optimize actions and results, but these efforts must be aligned to the goals of the marketing team. By 2026, the needs for intelligent marketing software will advance to not just utilize AI but to provide the generative interactions with customers in a proactive manner. Marketing Performance Management Marketing performance management is how modern marketing leadership is able to manage the investment and resources to expected goals and outcomes. To accomplish this requires effective planning to maximize the budget return while balancing the external and internal priorities of the CMO and marketing leaders. The utilization of software to manage performance will need to be addressed, and we assert that by 2027, the lack of software for marketing performance management will lead to a new generation of applications designed to meet the needs of effective CMOs. Product Experience Management Product Experience Management (PXM) is technology that enables enterprises to improve product engagement by offering consistent management of product and related information to improve experiences for consumers and across the business. Marketing teams are modernizing PIM to support digital experiences across the product life cycle. The transition to the cloud will speed the return on products’ value and intensify the imperative for marketing to provide excellent product experiences. Workflows incorporating ML and RPA enhance product information quality by identifying issues and opportunities for improvement. By 2026, over one-half of enterprises will realize the lack of accurate product information in GenAI deployments will require investments into product experience management software. Product experience management looks at how marketing ensures consistency around product data as that product data makes its way into all the applications and communications channels that an enterprise uses to present it. In 2024, we will expand our Buyers Guide to include focus on PXM for customers vs supply chain and examine platforms for PIM and PXM support. We will also produce a Buyers Guide on product intelligence and analytics software providers. Our commitment to insightful and impactful research reveals challenges, trends and best practices for marketing teams and enterprises. Our Customer Experience Management and Digital Experience Platform Buyers Guides will evaluate software providers and products using an RFI / RFP framework that provides guidance to help enterprises select the right dedicated systems for their needs. Subscribe to our Ventana Research community to stay up to date on our 2024 research efforts. Explore our Marketing expertise and topic areas for a detailed research agenda and continuously updated 90-day calendar as well as more research facts and best practices. Regards, Keith Dawson", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_2024_Market_Agenda_for_Marketing_Digital_Experiences_with_AI.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Keith Dawson", "url": "https://blog.isg-research.net/author/keith-dawson", "sameAs": "www.linkedin.com/in/keith-dawson-b17b71" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Modernizing PIM for Product Experience Management", "mainEntityOfPage": "https://blog.isg-research.net/modernizing-pim-for-product-experience-management", "datePublished": "25/06/2020", "dateModified": "25/06/2020", "articleBody": "Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of organizations have incompatible tools and almost half (48%) must cope with disparate forms of data. These are situations that lead to wasted time and inefficiency in checking for errors and reconciling data across systems. To provide an effective product experience for consumers, customers and partners as well as throughout the supply chain, organizations must deliver accurate, consistent and actionable product information. Doing this will enhance visibility into and engagement with product information and can help organizations increase revenue and satisfy customers. Moreover, it is impossible to deliver the best possible customer experience without a great product experience; in our earlier benchmark research on this topic, three in five organizations (61%) cited improving the customer experience as a benefit they realized from their investment into product information management (PIM). Against this backdrop, Ventana Research is undertaking new benchmark research on Product Experience Management (PXM) to determine awareness and adoption of a new generation of product information management software that focuses on product experiences and the underlying processes and systems required to meet today’s and tomorrow’s challenges. The new research will explore organizations’ experiences with deployment of PIM systems and issues they have faced in efforts to align business and IT resources and spending with organizational information management objectives. Those efforts often require the integration of supplier and customer information, increased use of online channels and synchronization of updates to product information that may be spread across global markets. We also will investigate the market performance and maturity of organizations’ implementations of PIM or those systems supporting it and their current or planned use of technologies including cloud computing, mobile, collaboration, artificial intelligence and machine learning, and big data. It will examine how and to what extent they have addressed the people, process, information and technology aspects of improving data quality, integration and consistency; enabled B2B and supplier integration through online channels and services; provided a single view of products, materials and attributes for business intelligence and analytics; and established a central resource for better control and security of product information. Managing product information can be a difficult challenge as industries, organizations and even individuals within them frequently use different names, attributes, images and related information about products for the same purpose. Disparities often exist across departments. Additionally, organizations regularly add suppliers to their business networks and increase the number and variety of products they offer without utilizing already defined and agreed-upon product information. In addition, today’s customers expect to have a delightful product experience that provides information on their mobile devices, and commerce across sites and social media introduces challenges for a unified experience. Finally, and perhaps most importantly, product information today must have a visual component, from images and video to social ratings and reviews. Competitive pressures require that the information presented is not only up-to-date and accurate but engaging in its presentation. These advances not only bring additional content and data into organizations’ information systems, they often introduce new inconsistencies in how products and attributes are combined. Yet competitive pressures require that the information presented is not only up-to-date and accurate but engaging in its presentation — in other words, an effective product experience. Organizations also need systems that enable intelligent processes to run continuously and uninterrupted and that use machine learning and analytics to identify issues and opportunities to exploit the power of product information. In addition, analytics can provide insight on the use of product information and where collaborative actions need to be taken for improvement. In most organizations, product information is spread across websites, applications, digital asset management systems, databases, spreadsheets and other systems, each of which can have its own ways of presenting the information, resulting in disparate product experiences. A related issue is the difficulty of exchanging, integrating and synchronizing product information across the diverse systems and services used directly by buyers, customers and business partners, typically outside of enterprise systems, and in cloud computing environments such as digital commerce, marketplaces and CRM systems. Slow and incomplete integration processes prevent organizations from easily gaining a single view of products for controlling and updating the information to enable a product experience that’s consistent for employees, partners and customers. Click here to participate in this research, and here to learn more about Ventana Research’s methodology and large body of research on the Customer Experience, Marketing, the Office of Sales and Operations and the Supply Chain — expertise areas that require PXM. The breadth of this research over more than a decade has given us insight into trends that affect IT departments and the needs of other parts of the organization. Our research findings have consistently found a connection between not using the right software (or using appropriate technology improperly) and not performing well. Regards, Mark", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Ventana_Research_Benchmark_Research_Product_Experience_Management_Graphic_200615.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://blog.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Business Continuity Imperative: The Product Experience for Buyer and Customer Delight in 2020 and Beyond", "mainEntityOfPage": "https://blog.isg-research.net/the-business-continuity-imperative-the-product-experience-for-buyer-and-customer-delight-in-2020-and-beyond", "datePublished": "31/05/2020", "dateModified": "31/05/2020", "articleBody": "Products and services are the foundation of every organization, regardless of its industry or size. Products are essential to an organization’s overall business health because they generate revenue and engage buyers and customers. In a black-swan event, demand for a product may spike or dip, so in these situations it’s of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality tends to take hold — this is not unreasonable but in a rush to satisfy customers, business leaders too often forget that the product experience is essential to fulfilling on the customer experience and satisfying customers and buyers. An organization’s agility and ability to invest adequate time and resources into products is essential for its sustainability and operational effectiveness. Operating under duress during a crisis such as a global pandemic and achieving business continuity is a challenge for any organization’s skillset, particularly if digital transformation investments did not make it to business areas that needed it most. In fact, Ventana Research asserts that through 2021, one-half of organizations will realize that digital transformation investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more reliably sustain operations. The business continuity imperative requires that organizations make it a priority to examine areas that are often overlooked but that make a meaningful impact on the customer experience and revenue objectives. One such business area is products — not the manufacturing or development process, but presenting them to customers and buyers in a simple yet sophisticated manner. This is a product process that provides digital and virtual information that’s consistent no matter the channel, from digital commerce and the company website to marketplaces where products are being merchandised. It’s critical that organizations provide a product experience that exceeds expectations and this requires information that is accurate and reliable. The sustainability of every organization hinges on an effective product experience and technology investments that enable it. This, as I have pointed out, is essential to your selling experience and sales performance. Building Continuity through Product Experiences Every organization should start by assessing all short- and long-term efforts related to the product experience and any product information management (PIM) approach already in place. No matter where an organization manages product information — whether from a dedicated approach such as an ERP or CRM system, or worse, from a tangle of spreadsheets — it must continuously improve the product experience. Furthermore, organizations that haven’t yet moved PIM to the cloud must make this an immediate priority. It’s more difficult to readily access product information when it’s managed on premises and this approach doesn’t provide an acceptable level of resiliency for business continuity. It is essential to go beyond conventional wisdom; applications in the cloud are basic steps in digital transformation, but that doesn’t mean that everything will be just fine. We have all witnessed the peril of this mindset. Many current approaches lack agility and require significant improvements in processes and technology. Organizations should cultivate product information that encourages buyer and customer engagement, whether in the physical world or through digital commerce and websites, to bolster more interactive experiences. Doing this requires more intelligent, streamlined and automated product information processes so responsible parties can focus on areas that need immediate improvement, whether velocity and volume of interest and sales or outdated product information. The product information include the price and promotional aspects that determine if the items will be purchased or subscribed. An organization’s investment in its products will always determine its success and is impossible without high-quality, seamless digital experiences. In fact, Ventana Research asserts that by 2022, one-half of organizations will determine that the digital experiences they provide are not intelligent or automated and fall short in maintaining business continuity for organizational readiness, resulting in lost customers and workforce instability. Product success is about more than just merchandising and maintaining product information; it’s about more than increasing levels of productivity and even sustaining those efforts in best and worst of times and under pressure and over time. Product success is about increasing effectiveness and bringing new value to the process itself. Applications should do more than just enhance productivity in managing product information and provide insights into usage such as new product introduction (NPI) and end of life (EOL). The product experience unifies an organization’s efforts to not just sustain continuity but bring new value to digital merchandising and marketing efforts, helping exceed buyers and customers’ expectations. Optimizing the product experience is more than just a nicety; it’s essential for every organization that looks to make the most of buyer and customer engagement and relationships. This effort is especially important when depending on digital commerce to sell products and services. Without an optimized product experience, an organization won’t be able to elevate the customer experience; I recently discussed why this is a critical part of your mission for business continuity and beyond. Digital Product Communications is Essential Managing product experiences requires not just the right applications but ones that enable unified digital communications and collaboration that supports the work experience, which I recently wrote about. Challenges such as a global pandemic or natural disasters demand digital communication across a distributed workforce and to customers, partners and suppliers; however, crises often shift priorities and engagement can suffer. Being collaborative and responsive in communications is important and organizations must design a program that’s comprehensive across all channels and valuable to all parties. This is what resiliency and business continuity is all about. And this is why we assert that through 2023, one-third of organizations will initiate business continuity planning to realign the priority of technology investments required to operate seamlessly in a distributed and virtual manner in customer, product, supply chain and workforce processes. Organizations must ensure their digital communications can interoperate with the necessary applications and provide digital experiences that help engage not just those in the workforce for product processes but those across the partners and the supply chain. These parties can provide valuable information on the product experience as it is a collaborative and mutually beneficial effort. Engaging an organization in new, virtual ways is essential to enacting work management methods that best support product processes. It’s important that an organization rally its digital communications efforts during a crisis such as a pandemic, because effectiveness in enhancing product processes requires collaboration among all parties to manage product information in an intelligent manner. To be effective, organizations should establish best practices and policies that guide improvement to product experiences, enhancing virtual interactions with buyers and customers for business continuity. And organizations must keep this axiom of business continuity in mind: Applications and systems must support digital product communications outside of normal operations. Product Experiences Matter Many organizations have managed product information across an array of business applications but few of these applications support a dedicated focus on optimizing the product experience across a range of business processes. A quality product experience requires the right technology, which currently we don’t find in the traditional ERP or CRM applications, or even in legacy PIM approaches or technologies designed for master data management (MDM). We assert that by 2022, one-half of organizations will have shifted to a modern product experience management environment to optimize efforts to improve product information. It’s important that an organization make investments into supporting product experience management that uses an automated and intelligent PIM system to optimize priorities and resources, simplifying the execution of product-related tasks and activities to improve outcomes. The current movement in technology for product experience management can help enhance the digital and virtual elements of products and use a common platform that can author and support endeavors to optimize interactions with customers and buyers. Organizations must improve product experiences by assessing and prioritizing improvements to product processes to optimize engagement with buyers and customers. Using the right technology is foundational to success and creates opportunities for breakthrough growth that far exceeds mere productivity improvements. Sustainable growth in PIM and thus better product experiences are only possible when the organization is deliberate about the technology it uses to work collaboratively with customers, partners and suppliers. Organizations with a unified approach will find that it’s easier to achieve organizational agility when blended with digital communication platforms that can help increase the velocity of engaging in and executing product-related work. Organizations also should prioritize investments that enable more effective digital merchandising and price management. They need a view of not just one product but the digital shelf, and should be able to virtualize products, from packaging to specifications, for buyers and customers. Just posting an image and description was possible a decade ago and does not provide an actual product experience. In cases where the product is equipment, extended reality (XR) technology can virtualize and augment the product experience, significantly enhancing buyer and customer engagement and often answering their questions without losing valuable time on a phone call. Embracing methods that use mobile devices to virtualize products in context, whether a facility or a living room, can further enhance the product experience, thus increasing likelihood of a purchase. Organizations can better determine sentiment about the product experience by collecting feedback from customers and related parties at time of purchase or when it is used. If an organization is unable to capture and monitor interactions and online feedback from all relevant parties, then it’s probably missing the insights it requires to effectively improve the product experience. Continuous feedback can help increase productivity but, more importantly, the effectiveness of the organization. Organizations should seek to establish or expand a Voice of the Product (VoP) program with a set of processes and technology that uses feedback and sentiment along with analytics and machine learning to gain insights to optimize product experiences. Smart Investments Matter Organizations must consider whether investments in applications and technology that support product experiences can be utilized across channels and systems and if they’re built from a cloud-based product information management system. Ensuring the right open and secure digital communications, blended with PIM, can facilitate the enterprise and extended chain of partners and suppliers and even manufacturers who can help expedite a quality product experience. Investments should do more than automate tasks. We at Ventana Research assert that by 2022, one-third of organizations will require new technology to redesign product experiences to meet expectations of buyers and customers. Smart investment requires an effective assessment of an array of applications and tools. A solid evaluation includes the following questions: Do your PIM technologies support the development and maintenance of product experiences that can be syndicated and synchronized across channels and systems? Do you have the PIM to optimize experiences and increase engagement of product information? Do you effectively present your products including subscriptions and services with peer reviews? Are you able to have digital product communications across relevant parties in the organization — to the demand chain of buyers and customers and the supply chain of partners and suppliers? Can you monitor and engage your customers with product experiences that you can measure and methodically improve? Do you have the ability to manage prices that are correlated with product information as part of merchandising? Are you able to collaborate on specific work tasks related to products to improve the quality of information and effectiveness of the experience? Are you able to assess satisfaction with the product experience and use feedback to make improvements? A “no” answer to any of these questions indicates risk that could directly impact an organization’s potential with products. Every organization, no matter the industry, the number of its employees or the size, has an opportunity to significantly improve its product experience. It’s critical that an application enable leaders and managers to adequately plan for and respond to needed changes, from black swan events to meeting typical business continuity obligations. Organizations are unwise to even consider any investments that aren’t mobile-ready and powered with collaboration tools. We assert that by 2022, one-third of organizations will determine that their business applications are not suited to support their business continuity needs due to ineffective collaborative and mobile experiences, which are essential to operate seamlessly in a virtual environment. Every organization must ensure it has technology that can operate on a mobile device and in a remote location, including from the couch and home office. Organizations should be ruthless about any operation that impairs the product experience. While organizations have spent significant resources and efforts on digital transformation in the form of automation and efficiency improvements, a far more important consideration is whether those investments provide the mobile work desired and can support a focus on PIM that enables product experiences. Next Steps In times of crisis such as the current global health pandemic, when business continuity is a top priority, organizations mustn’t neglect investments in the product experience, especially if it has not previously been a focal point of executive leadership or a team involved with product processes, whether marketing, selling and servicing. A superior product experience demands technology that supports processes that improve productivity and the overall effectiveness of product information. Leadership that invests in managing products can have a profound impact on buyer and customer engagement and an organization’s ability to reach expected revenue and financial performance. Continuous improvement is a shared responsibility across business and IT leadership, and impossible to do without PIM designed to optimize the product experience. This approach is not about technology for MDM or better data integration, but a dedicated approach to PIM that’s focused on product experiences. Antiquated methods such as spreadsheets, databases and other tools or methods inside of ERP, CRM or digital commerce are not always designed for a modern digital product experience. They can decrease productivity, diminish accountability and increase risk. It is critical that organizations, especially in times of duress, use business continuity as a driver to improve planning for and the intelligent use of PIM and related communications and work, and thus should examine their investments in technologies. If you are not sure how to approach improving the product experience — and thus revenue performance — through the lens of business continuity, there are specific steps that every organization should take, similar to the steps outlined in my perspective on the imperative for digital innovation in business continuity. The use of digital technologies to reinvent the product experience — from the outside in and from the inside out — requires the right lens that can support business continuity and not distract from it, which can ensure a more comprehensive approach. Most organizations have realized this and are making it a priority to be more prepared. We assert that by 2022, after a decade of concerted efforts in digital transformation, one-half of organizations will not have established business continuity as an investment priority and will not be prepared to operate in a future pandemic or crisis, which will lead to increased operational risks. To achieve business continuity, optimize underlying product processes and technology for your organization as well as buyers and customers, suppliers and partners. This can have an immediate impact on top- and bottom-line results and reflects the priority you place on your product experience. Once your organization has an effective approach to digitally secure and open communications, along with the right tools for PIM and leadership committed to delivering an optimal product experience, you can be assured that your organization is built to last. Ensure that existing and future PIM technology investments are designed for effective engagement and a fantastic product experience, not just for automation and efficiency. Look how you manage prices and the related promotions for revenue management. The product experience is much more than just the physical usage of a product, the digital usage of a subscription or the user experience (UX) of software. Every individual in the workforce matters, no matter what role they play in your organizational efforts to optimize information about your products. The entire executive team — the CEO’s staff, the CMO, CFO, CIO, CCO, COO, CRO, CHRO and the Chief Digital or Innovation Officers— should be aware of the strategy and plans for optimizing product experiences and especially for the chief product officer. Organizational leadership needs to ensure they embrace PIM and the discipline it entails throughout the organization. The future depends on the active involvement of those who see building sustainable product experiences as fundamental to business continuity. Determining your path forward for 2020 and beyond requires an effective strategy and an understanding of how to best sustain the required business continuity for your organization. Make sure you are using applications and technology for product information that can truly provide an effective product experience that’s focused on engagement with your buyers and customers. Regards, Mark", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Images/Research_Agendas/Research_Assertions/2020/Business%20Continuity/AP_Biz_Cont_Part_7_Q_200530.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://blog.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '8309', pageId: '3884418273', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "daadfc7672048786293dbe53796bbfa2", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; options.getExtraMetaDataBeforeSubmit = function() { var metadata = {}; if (hbspt.targetedContentMetadata) { var count = hbspt.targetedContentMetadata.length; var targetedContentData = []; for (var i = 0; i < count; i++) { var tc = hbspt.targetedContentMetadata[i]; if ( tc.length !== 3) { continue; } targetedContentData.push({ definitionId: tc[0], criterionId: tc[1], smartTypeId: tc[2] }); } metadata["targetedContentMetadata"] = JSON.stringify(targetedContentData); } return metadata; }; hbspt.forms.create(options); </script> <script src="/hs/hsstatic/AsyncSupport/static-1.122/js/post_listing_asset.js"></script> <script> function hsOnReadyPopulateListingFeed_1078391896_1732655218153() { var options = { 'id': "1078391896-1732655218153", 'listing_url': "/_hcms/postlisting?blogId=3884418273&maxLinks=5&listingType=recent&orderByViews=false&hs-expires=1764191218&hs-version=2&hs-signature=AJ2IBuHsW0aTrQiHJyTc8NOGzRtXZXREQg", 'include_featured_image': false }; window.hsPopulateListingFeed(options); } if (document.readyState === "complete" || (document.readyState !== "loading" && !document.documentElement.doScroll) ) { hsOnReadyPopulateListingFeed_1078391896_1732655218153(); } else { document.addEventListener("DOMContentLoaded", hsOnReadyPopulateListingFeed_1078391896_1732655218153); } </script> <script src="https://cdn2.hubspot.net/hub/-1/hub_generated/module_assets/-2712622/1732641106946/module_-2712622_Site_Search_Input.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90532869484/1702386871824/module_90532869484_Footer.min.js"></script> <script src="/hs/hsstatic/keyboard-accessible-menu-flyouts/static-1.17/bundles/project.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90530878259/1725882479801/Ventana_Research_2023/js/head.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531202050/1725882474876/Ventana_Research_2023/js/animation.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532297820/1725882487865/Ventana_Research_2023/js/slick.min.js"></script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/blog.isg-research.net\/topic\/product-experience-management"]); _hsq.push(["setPageId", "97459566962"]); _hsq.push(["setContentMetadata", { "contentPageId": 97459566962, "legacyPageId": "97459566962", "contentFolderId": null, "contentGroupId": 3884418273, "abTestId": null, "languageVariantId": 97459566962, "languageCode": "en-us", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2035844.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "b6b4299b-2bad-4781-9979-1f642c53456f", ticks: 1732655217776, page_id: 97459566962, content_group_id: 3884418273, portal_id: 2035844, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en-us", analytics_page_type: "listing-page", scp_content_type: "", analytics_page_id: "97459566962", category_id: 7, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js"></script> <script type="text/javascript" src="https://blog.isg-research.net/hubfs/Website_Files/Javascript/wow.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/4329635374/1682170509237/Coded_files/Custom/page/Ventana_Research_Sept_2016-theme/Ventana_Research_Sept_2016-main.min.js" type="text/javascript"></script> <script type="text/javascript"> _linkedin_partner_id = "331692"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script> <script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=331692&fmt=gif"> </noscript> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90532869483/1725882478250/Ventana_Research_2023/js/interaction.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531333376/1725882483915/Ventana_Research_2023/js/lazysizes-min.min.js"></script> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90530878259/1725882479801/Ventana_Research_2023/js/head.min.js"></script>  <script> document.addEventListener("DOMContentLoaded", function() { var lazyBackgrounds = [].slice.call(document.querySelectorAll(".lazy-background")); if ("IntersectionObserver" in window && "IntersectionObserverEntry" in window && "intersectionRatio" in window.IntersectionObserverEntry.prototype) { let lazyBackgroundObserver = new IntersectionObserver(function(entries, observer) { entries.forEach(function(entry) { if (entry.isIntersecting) { entry.target.classList.add("visible"); lazyBackgroundObserver.unobserve(entry.target); } }); }); lazyBackgrounds.forEach(function(lazyBackground) { lazyBackgroundObserver.observe(lazyBackground); }); } }); </script>  <script> /*! loadCSS. [c]2017 Filament Group, Inc. MIT License */ !function(a){"use strict";var b=function(b,c,d){function j(a){if(e.body)return a();setTimeout(function(){j(a)})}function l(){f.addEventListener&&f.removeEventListener("load",l),f.media=d||"all"}var g,e=a.document,f=e.createElement("link");if(c)g=c;else{var h=(e.body||e.getElementsByTagName("head")[0]).childNodes;g=h[h.length-1]}var i=e.styleSheets;f.rel="stylesheet",f.href=b,f.media="only x",j(function(){g.parentNode.insertBefore(f,c?g:g.nextSibling)});var k=function(a){for(var b=f.href,c=i.length;c--;)if(i[c].href===b)return a();setTimeout(function(){k(a)})};return f.addEventListener&&f.addEventListener("load",l),f.onloadcssdefined=k,k(l),f};"undefined"!=typeof exports?exports.loadCSS=b:a.loadCSS=b}("undefined"!=typeof global?global:this); /*! loadCSS rel=preload polyfill. [c]2017 Filament Group, Inc. MIT License */ !function(a){if(a.loadCSS){var b=loadCSS.relpreload={};if(b.support=function(){try{return a.document.createElement("link").relList.supports("preload")}catch(a){return!1}},b.poly=function(){for(var b=a.document.getElementsByTagName("link"),c=0;c<b.length;c++){var d=b[c];"preload"===d.rel&&"style"===d.getAttribute("as")&&(a.loadCSS(d.href,d,d.getAttribute("media")),d.rel=null)}},!b.support()){b.poly();var c=a.setInterval(b.poly,300);a.addEventListener&&a.addEventListener("load",function(){b.poly(),a.clearInterval(c)}),a.attachEvent&&a.attachEvent("onload",function(){a.clearInterval(c)})}}}(this); </script> </body></html>

CINXE.COM

ISG Software Research Analyst Perspectives | product experience management