Create & Optimize Your Business Channel - YouTube Advertising

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class="lb-header__nav-item-wrapper"> <a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="faqs" data-g-module-name="yt-nav" href="/web/20240205010001/https://www.youtube.com/intl/en_us/ads/faqs/"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20240205010001/https://www.youtube.com/intl/en_ustel:1-877-763-9810" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 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and connect with passionate viewers and potential customers.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/7boPZlJBM9R4-QKGJTq70BojxnLWKR6B4vPfxhPz_Ge8mClyIQyjTgOadiXhz6ruzxtBIRrY4kYWDS6uTEUjEQNErXebeoO9GtPxqm2pMJxWEb1lC5A=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-youtube-for-small-business"> <section class="ytads-section ytads-small-business__relevant-content lb-margin-bottom-xl"> <h2 class="ytads-section__headline ytads-small-business__relevant-content-headline"> <span class="lb-font-headline-3 lb-font-weight-700">Find your business’s biggest fans</span> </h2> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/no9c4v-wp_AutGVXCFAH7iiTMuKQKGkQLUQ4R4n2ydcGjknxT8zT828z7b3CsSBtUNkgy9sVq8CxqL__dc1j89pD_wtY__qq4aOpTwVuE3pyMo0LVU0=s1024);"> </div> <div class="ytads-media__content"> <div> <h3>Join and upload for free</h3> <p>Start a channel in just a few steps. Once it’s up and running, you can use a phone or computer to create and upload videos.</p> <h3>Showcase your business offerings</h3> <p>Bring what makes you unique to life. Upload product tutorials, walk-throughs, and event footage to give viewers the info they want.</p> <h3>Connect with an engaged audience</h3> <p>YouTube is the place people go to learn, laugh, and interact. Find and engage these passionate viewers with a channel.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-stats ytads-small-business__stats"> <div class="ytads-small-business__stats--stat"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 72<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of small businesses feel that getting started on YouTube is easy.<sup>1</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 65<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of small-business owners with a YouTube channel say they use it to showcase their products and services.<sup>2</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 85<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of viewers turn to YouTube for fresh content.<sup>3</sup></p> </div> </div> </div> </div> <div class="ytads-tile-carousel ytads-small-business__stats--carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'expand': 24, 'group': true}"> <div class="glue-carousel"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 72<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of small businesses feel that getting started on YouTube is easy.<sup>1</sup></p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 65<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of small-business owners with a YouTube channel say they use it to showcase their products and services.<sup>2</sup></p> </div> </div> </div></li> <li class="glue-carousel__item ytads-carousel__slide"><div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 85<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>of viewers turn to YouTube for fresh content.<sup>3</sup></p> </div> </div> </div></li> </ul> </div> <div class="glue-carousel__navigation ytads-carousel__pagination"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list role="tablist"> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="1"> 1 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="2"> 2 </button> </li> <li class="glue-pagination__button-container glue-pagination__page-list-button-container"> <button type="button" class="glue-pagination__button glue-pagination__page-list-button" role="tab" data-glue-pagination-page="3"> 3 </button> </li> </ul> </div> </div> </div> </div> </section> <section class="ytads-section ytads-media ytads-media--no-bg ytads-small-business__media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/S5AWkOn4rRRHA5szMGyGyo8FhpEZYvSJGwbZuH4brQ4N7LYSQ88iLdNkoNyHtYtjQxksUjLBgqajMfsaQBYld8sS1P0gDKEjIZ0Qir09R7uYq4X_Q6Fu=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Launch a business channel. Start a community.</span> </h2> <div> <p>A YouTube channel is where you can show the world what makes your business unique – and you can get yours up and running in a few minutes. You can create your channel from the YouTube desktop site, mobile site, or app.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010001/https://www.youtube.com/create_channel?action_create_new_channel_redirect=true" target="_blank" rel="noreferrer noopener"> create your channel </a> </div> <p> Need step-by-step guidance on how to create a YouTube channel? <a class="datalayer-items" href="http://web.archive.org/web/20240205010001/https://services.google.com/fh/files/misc/en_us_youtube_playbook_for_small_business.pdf" target="_blank" data-g-module-name="yt-animated-text" rel="nofollow noreferrer">Check out the small-business playbook.</a> </p> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/P_fQYen0KjiDnIl6PjmV2MkbN-B6aFCzcH40zECNqM2cA3MF9QX9qOLQfCMOkNiZVB_cq5px3rKu9yXZwghlKpXXmlYwcqcZEWQQBVedo0JzJwjFyvGu=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Make your business channel yours</span> </h2> <div> <p>You can engage your audience and show what makes your business unique with a few customization elements in <a class="datalayer-items" href="http://web.archive.org/web/20240205010001/http://studio.youtube.com/" name="yt-animated-text" target="_blank">YouTube Studio.</a></p> <p>Stand out with <a href="http://web.archive.org/web/20240205010001/https://support.google.com/youtube/answer/2972003?co=GENIE.Platform%3DDesktop&hl=en&oco=0#zippy=%2Cchange-your-banner-image" target="_blank">banner images</a>, featured videos, and more. You can also add <a href="http://web.archive.org/web/20240205010001/https://support.google.com/youtube/answer/6140493?co=GENIE.Platform%3DDesktop&hl=en" target="_blank">video cards</a> and <a href="http://web.archive.org/web/20240205010001/https://support.google.com/youtube/answer/6388789?hl=en" target="_blank">end screens</a> to your videos to encourage your users to take action.</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-small-business__related"> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Get the most out of YouTube</span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010001/https://services.google.com/fh/files/misc/organic_youtube_playbook_for_small_business.pdf" target="_blank" rel="noreferrer noopener" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/MZ4hhgpaMnfN4nFf3_0_0sbmi8bD7Na1MHYRtiwbgvti8i-l1zq_DLsfwvh1FWeRoWzqW7AMiggK9tpM00a7MmGqJsNi4qI8k0QaaXvKQTfI28rhQQ=s900" alt="see the small business playbook" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Find out more about using YouTube, setting up a channel, and reaching people with video.</p> </span> <span class="lb-tile__footer"> <span class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text"> see the small business playbook </span> </span> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010001/https://www.youtube.com/howyoutubeworks/product-features/live/" target="_blank" rel="noreferrer noopener" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/VHTh1_XVv5lpA6N55b555oCyIUhe2MyGUp5LsMyM8LvmfBl0tQ3O0TsF-3fuZ3MxSq17Oz1sNizstqoGy4iGZ13eDk29thQexr-abDDllkeDqYgp_QE=s900" alt="learn about live streaming" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Connect with your customers in real time with live streaming on YouTube.</p> </span> <span class="lb-tile__footer"> <span class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text"> learn about live streaming </span> </span> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010001/https://creatoracademy.youtube.com/page/home" target="_blank" rel="noreferrer noopener" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/9wWNh0uWzmMlXXbad08TnST2SCBl4wgADr1iEjO_G5_kQARRYEcALexrJAsLGLhs8p0h66FEIb1ivJ4Y9TMF0KaY4jbOYPzhig8vtl1F6pJ9P76qmEaR=s900" alt="visit the creator academy" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__body"> <p>Visit the YouTube Creator Academy to find lessons on many topics – including producing videos for YouTube.</p> </span> <span class="lb-tile__footer"> <span class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text"> visit the creator academy </span> </span> </span> </span> </a> </div> </div> </section> </section> <section class="ytads-section ytads-quote ytads-small-business__quote"> <div class="ytads-quote__quote-wrapper"> <div class="ytads-quote__quote"> <span class="lb-font-subhead-1 lb-font-weight-500 lb-font--no-crop">YouTube is where people are going for information. If I put information about my company out there, people can find me on YouTube.</span> </div> <div class="lb-margin-top-s ytads-quote__quote-footer"> <div class="ytads-quote__cite"> <p>– Roger Wakefield, Texas Green Plumbing</p> </div> </div> <div class="ytads-quote__button lb-margin-top-xs"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010001/https://youtu.be/IRs6vn56tYk" target="_blank" rel="noreferrer noopener"> see their story </a> </div> </div> </section> <section class="ytads-section ytads-small-business__stories"> <div class="ytads-section__headline"> <h2> <span class="lb-font-headline-3 lb-font-weight-700">Check out how businesses like yours are using YouTube</span> </h2> </div> <div class="ytads-tile-carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'cyclical': false}"> <div class="glue-carousel glue-carousel--tile"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><span class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/5ayYudbbrp-hHQJ7iSfMWw6pR3dr-xcsEW-wq3Ld-0EQENkTeFd4ZWNN-zIP9Z9e2uP_1frWt-YF13yL7mxkU3QtGwoUvJi2cGH9DA=s900);" video-id="v6_ZuA617gg"> <svg version="1.1" viewbox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Caffe Lena</span> </h3> </div> <span class="lb-tile__body"> <p>This legendary folk music venue brings fans together around a collection of recorded concerts.</p> </span> </span> </span> </li> <li class="glue-carousel__item ytads-carousel__slide"><span class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/SnNRTAm39IiZWD_FsCexO1PMXbXdp1soQjty5U7EcPab3azwwMf_ylcQJIJfQKZVm4rgeBWzeDTkJhNbcvsWdWjPy1qpJTIwLAw2OnuRCQYmPBnYNYVj=s900);" video-id="CnIs45Tdc"> <svg version="1.1" viewbox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">BoxFit</span> </h3> </div> <span class="lb-tile__body"> <p>Workout classes on YouTube help customers break a sweat in their own homes.</p> </span> </span> </span> </li> <li class="glue-carousel__item ytads-carousel__slide"><span class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/S2y7fHZK-bIDxd96MuIBfRvdAmbMsFuy9GaPpWX_Ek-UCNR3RXXukS6i0rrd9AGueK34uPKiDxNnd71LkI3tRrPG5166pTfD71vpL-PhR8zCRJBjnw=s900);" video-id="iRiiS0ccew8"> <svg version="1.1" viewbox="0 0 68 48"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </a> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Ayla</span> </h3> </div> <span class="lb-tile__body"> <p>The all-natural skincare brand creates tutorials to help their customers live their best lives.</p> </span> </span> </span> </li> <li class="glue-carousel__item ytads-carousel__slide"><span class="lb-tile lb-tile--vertical lb-tile--video"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <a class="lb-tile__video-poster ytads-js-video-modal-trigger" style="background-image: url(http://web.archive.org/web/20240205010001im_/https://lh3.googleusercontent.com/D0rKftdg-Topk5MDT1U04qL-GtlZ7TTcY2ZnLaI8xpb5_MObx175aE1keNM9xUmdMDEl7XhZNeSZA1YTDDcdr0pImL212PpUfAfY7_FsdYUz5xczJg=s900);" video-id="IRs6vn56tYk"> <svg version="1.1" viewbox="0 0 68 48"><path 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One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="http://web.archive.org/web/20240205010001/http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="http://web.archive.org/web/20240205010001js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="Ij9mjeZebqLBLPw09wt3ew"></script> <script src="http://web.archive.org/web/20240205010001js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="Ij9mjeZebqLBLPw09wt3ew"></script> <script src="/web/20240205010001js_/https://www.youtube.com/ads/static/compiled/globals.min.js?cache=40d7027" nonce="Ij9mjeZebqLBLPw09wt3ew"></script> <script src="/web/20240205010001js_/https://www.youtube.com/ads/static/compiled/index.min.js?cache=1c21e63" nonce="Ij9mjeZebqLBLPw09wt3ew"></script> <script src="http://web.archive.org/web/20240205010001js_/https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="youtube.com/ads" nonce="Ij9mjeZebqLBLPw09wt3ew"> </script> </body> </html>

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