CINXE.COM

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href="/blog/search" rel="nofollow"> <img class="icon" alt="Search icon" id="search-icon" width="14" height="14.7" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/search-icon.svg" /> </a> </li> </ul> <section class="d-none d-sm-none d-md-none d-lg-block"> <form class="form-inline mt-2 mt-md-0"> <ul class="navbar-nav ml-md-auto"> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com/l/contact-eventbrite-sales/?ref=blog" class="nav-link button button__create">Contact sales</a></li> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">9 Insider Tips for Building Your Events Community</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> 9 Insider Tips for Building Your Events Community </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/angela-haupt/" class="color-primary"> by Angela Haupt </a> <span class="dot"></span> <span>Feb 23 2023</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-300x200.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-500x333.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-600x400.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-768x512.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-768x512.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Blog-Recap-Header-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>Event creators who sustain thriving communities often start from scratch. It’s a mixture of strategies, programming, dedication, and guts that make steady growth — and significant impact — possible.<br><br>During Eventbrite’s <a href="https://www.eventbrite.com/reconvene/?utm_source=reconvene&utm_medium=MLP&utm_campaign=navbar" target="_blank" rel="noreferrer noopener"><strong>RECONVENE Sessions</strong></a> event <strong>How I Built My Community From the Ground Up</strong>, three expert event organizers shared how they forged dedicated communities from scratch.</p> <p>Watch the full event recording — featuring the Fitness Marshall, #HalfTheStory, and Afro Soca Love — below:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="RECONVENE Sessions: How I Built My Community From The Ground Up" width="500" height="281" src="https://www.youtube.com/embed/IjmTQpRCsXs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>Read on for a teaser of key takeaways from each of the event’s speakers. <strong>Want more in-depth insights? Watch the full video above.</strong> For additional tips from Eventbrite’s ongoing RECONVENE events series,<a href="https://www.eventbrite.com/blog/asset/reconvene-recaps/#em-nav-social-connection" target="_blank" rel="noreferrer noopener"> visit our recaps hub</a>.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.avif 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-300x87.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-600x174.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-768x223.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-1536x446.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-2048x594.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL.avif 2116w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.webp 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-300x87.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-600x174.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-768x223.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-1536x446.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-2048x594.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL.webp 2116w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-preview-30x8.png 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-300x87.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-600x174.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-768x223.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-1536x446.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL-2048x594.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_CALEB-MARSHALL.png 2116w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-394073"> </picture> </figure> <h2 class="wp-block-heading"><strong>Caleb Marshall, the Fitness Marshall</strong></h2> <p><em>The Fitness Marshall leads fun dance workouts on YouTube and at live cardio concerts around the globe.</em></p> <h3 class="wp-block-heading"><strong>1</strong>. <strong>Stay consistent with core values and offerings</strong></h3> <p>When Caleb Marshall launched his fitness platform, he knew he was creating a brand that would always follow him — so he made it recognizable. He started with simple foundational blocks: using a 3-minute song, featuring two dancers in the background, and wearing a pair of camo pants. That way, whenever someone stumbled upon one of his videos, they knew who it belonged to. Though he’s evolved since then, he’s always maintained his core values and offerings.</p> <h3 class="wp-block-heading"><strong>2. Augment with extras for loyal followers</strong></h3> <p>Though Marshall’s YouTube videos are consistently short, he offers 30- and 60-minute paid livestream videos for followers who crave more. That way, there’s something for every audience member – and the particularly dedicated get more of what they want.</p> <h3 class="wp-block-heading"><strong>3. Don’t be afraid to fail</strong></h3> <p>At one point, Marshall tried posting strength and stretching videos, but he realized quickly that they didn’t spark joy inside of him – they felt like a chore. So he leaned back into what works best for him. “I was never afraid to fail,” he says. “Audiences are very forgiving and appreciate people experimenting.”</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.avif 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-300x87.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-500x145.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-600x174.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-768x223.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-1536x446.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-2048x594.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY.avif 2116w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.webp 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-300x87.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-500x145.webp 500w, 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https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-preview-30x8.png 2116w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-300x87.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-500x145.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-600x174.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-768x223.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-1536x446.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY-2048x594.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_LARISSA-MAY.png 2116w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-394078"> </picture> </figure> <h2 class="wp-block-heading"><strong>Larissa “Larz” May, founder, #HalfTheStory</strong></h2> <p><em>#HalfTheStory is a non-profit designed to improve the next generation’s relationship with social media.</em></p> <h3 class="wp-block-heading"><strong>4. Foster relationships with people who have a bigger audience than you</strong></h3> <p>That’s how you grow, Larissa “Larz” May says. For example, #HalfTheStory partnered with digital influencers who were extremely popular with teens to host in-person events. These heavily online populations were able to disconnect and gather together in an unfiltered environment – simultaneously becoming familiar with and joining the #HalfTheStory community.</p> <h3 class="wp-block-heading"><strong>5. Make sure your community feels prepared</strong></h3> <p>As soon as someone purchases a ticket, the  #HalfTheStory team makes sure they’re aware of the group’s values and goals. Then, the day before the event, patrons are sent details like dress-code and food and drink options. Those details go a long way: “It’s like you’re inviting someone over to your house,” May says. “There is an element of hospitality that you have to have for your guests.”</p> <h3 class="wp-block-heading"><strong>6. Conduct post-event quantitative and qualitative research</strong></h3> <p>It’s crucial to understand the impact of your event, as well as how you can improve and further benefit your community, May says. “The most important guest you have is the one who’s right in front of you,” she adds. “It’s not the one you don’t have who you want to come to a future event.”</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_MYRON-CHANDRAN-eafe44a0-b2d4-4f43-815d-d2280572128e-preview-30x8.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/8084-images_MYRON-CHANDRAN-eafe44a0-b2d4-4f43-815d-d2280572128e-preview-30x8.avif 500w, 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class="wp-block-heading"><strong>Myron “MAGA” Chandran, founder, Afro Soca Love</strong></h2> <p><em>Afro Soca Love is a clothing and community events company that aims to unite the world through music, commerce, and fashion.</em></p> <h3 class="wp-block-heading"><strong>7. Connect to your cultural identity to start building community</strong></h3> <p>When Myron Chandran was in college, he got involved with a variety of cultural organizations that tied back to his connection to both the Caribbean Islands and Africa and its diaspora. Building his initial audience from within that community – the people around him, who understood and could relate to him – helped him begin to build a loyal audience.</p> <h3 class="wp-block-heading"><strong>8. Use social-media advertising </strong></h3> <p>Chandran handed out  burned mix tapes and CDs to people he met. That allowed him to “start a conversation so they could see my personality and like me enough to come and see [my events],” he says. He soon realized he could have those same conversations online by using social-media advertising, which allowed him to reach people who weren’t yet in his network, creating a larger, global audience.</p> <h3 class="wp-block-heading"><strong>9. Remember: Events are still the strongest way to connect with your audience</strong></h3> <p>Regularly gathering in person is the “only way you can get in front of them … have a conversation, and allow them to get to know you,” Chandran says. 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