2023年12月中国家居企业官方微信影响力TOP30-乐居财经

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class="content-bar">  <div class="news-detail"> <div class="detail-title"> <h3>2023年12月中国家居企业官方微信影响力TOP30</h3> </div> <div class="detail-sub"> <em class="red_icon">原创</em> <{$news["createtime"]|date_format:"%Y-%m-%d %H:%M"}>  <span> 乐居财经 </span> <span>杨凯越</span> <span>25.6w阅读</span> <span>2024-01-03 15:41</span> </div> <div class="detail-content"> <p class="album-img" style="text-align:center;"><img width="750" src="https://ess.leju.com/common/photo/16-1-vw8Ute2js2ELjymINdHqCxI6dK6EycG9ro2SPlwMbYmoouV3pfGviZ15Os12yh1IHnYnnnWdQvatX2Al.jpg"/> </p><p style="text-align: left;"><strong>文/乐居财经研究院  杨凯越</strong></p><p style="text-align: left;"><strong>榜单解读</strong></p><p style="text-align: left;">2024年1月，乐居财经发布《中国家居企业官方微信影响力月度排行榜》。在本期出炉的12月份榜单中，上榜30家企业公众号12月份共推送文章1367篇，总阅读量约305万。</p><p style="text-align: left;">本期榜单，乐居财经共收集150家在12月份有更新的家居微信号作为样本，并根据账号的多项公开数据，包括文章推送频次、总发文数量、总阅读量，以及单篇文章的爆文指数等系数加权所得。</p><p style="text-align: left;">喜临门官方服务位列榜首，月内推出多篇阅读量颇高的爆款文章，传播力不容小觑。排名第二的万和同样保持了较高的推文质量，多篇阅读量达到数万。NVC雷士照明以推送频次及文章点赞数量取胜，本月排名第三。</p><p style="text-align: left;">内容方面，家居企业以装修技巧、设计美图等吸流稿件为主，厨卫家电的黑科技应用展示，以及依托明星做的品牌营销报道等内容也获得较高关注。</p><p style="text-align: left;"><strong>分类榜单</strong></p><p style="text-align: left;"><strong>活跃指数TOP10</strong></p><p style="text-align: left;">活跃指数根据账号的推送次数和文章总数加权计算。碎片化阅读时代，企业微信的规律化运营，能够更好地培养用户阅读习惯，提升用户忠诚度。</p><p class="album-img" style="text-align:center;"><img width="750" src="https://ess.leju.com/common/photo/16-1-56FgaJAVbDbXJVP8bJqttFEMxsrFGtkfVzyQQJ39rJoHYYyFB7zdO1vAB4O6KSidclkb4NYPH5KKmuHb.png"/> </p><p style="text-align: left;">12月家居企业官方微信活跃指数TOP10中，喜临门官方服务、住范儿、东鹏瓷砖官方账号跻身前三甲。第四到第十分别为：宜家家居、莫干山、东方雨虹、梦天木作官方、LESSO联塑集团、帅丰集成灶、芝华仕品牌官方。</p><p style="text-align: left;">排在前两名的喜临门官方服务、住范儿在本月都保持了较高的更新频次，住范儿在单篇图文的阅读量上表现更为抢眼，多篇推送阅读量高达数万，每日保持活跃，装修案例、实景图集、装修攻略等定期推送的内容，有利于培养用户习惯。</p><p style="text-align: left;"><strong>传播指数TOP10</strong></p><p style="text-align: left;">在官微影响力排名总分中占比较高的传播力方面，是发布文章的总阅读量以及点赞数量的综合得分，传播指数是单位时间内企业微信文章传播广度的体现。这其中，爆文的出现能较大程度地影响传播指数的变化。</p><p class="album-img" style="text-align:center;"><img width="750" src="https://ess.leju.com/common/photo/16-1-QAHicP1FqNryvpq1PLIZnEO0eY1zyGo6oE05cxGztrfxAfci9A9WW4xrWKdbQFf0itLcfjQBtTgNloza.png"/> </p><p style="text-align: left;">在官微影响力排名总分中占比较高的传播力方面，是发布文章的总阅读量以及点赞数量的综合得分，传播指数是单位时间内企业微信文章传播广度的体现。这其中，爆文的出现能较大程度地影响传播指数的变化。</p><p style="text-align: left;">12月家居企业官微传播指数TOP10中，多乐士、宜家家居、住范儿、位列前三。</p><p style="text-align: left;">其中，多乐士持续保持高水平内容，在本月内贡献多篇爆款文章，高居榜首。住范儿的推送持续保持几乎日更的高频，巩固用户阅读习惯和关注粘性。宜家家居在本月内同样贡献多篇10W+高阅读量文章跻身第三名。</p><p style="text-align: left;">第四至第十名为：罗莱超柔床品、LESSO联塑集团、东方雨虹、尚品宅配、九牧厨卫、我乐家居官方号、金螳螂。</p><p style="text-align: left;"><strong>爆文指数TOP10</strong></p><p style="text-align: left;">单篇文章阅读量与官微粉丝基数相关，同时也体现了企业品牌在微信内容策划能力和事件营销上的能力。</p><p class="album-img" style="text-align:center;"><img width="750" src="https://ess.leju.com/common/photo/16-1-ndymD1NTzWBS8ZnLVu1r30aYtllASJdqNkphDQw7w3ObQsWHZy66crslx0OG0aIOqKzYdZELC7ERt37c.png"/> </p><p style="text-align: left;">在乐居财经监测的家居企业公众号中，本月有多篇阅读量数万的爆文，其中宜家家居、FOTILE方太和住范儿都有du多篇阅读量数万的爆文。</p><p style="text-align: left;">此外，老板电器、尚品宅配也于月内也推出多篇高质图文，收获了超高阅读数和关注度。</p> </div> <div class="detial-qian"> <p>相关标签：</p> <a target="_blank" href="/column-64.html">乐居财经研究院</a> </div> <div class="detail-line"></div> <div class="detail-tip-text"> <p>重要提示：本文仅代表作者个人观点，并不代表乐居财经立场。本文著作权，归乐居财经所有。未经允许，任何单位或个人不得在任何公开传播平台上使用本文内容；经允许进行转载或引用时，请注明来源。联系请发邮件至ljcj@leju.com，或点击【<a target="_blank" href="https://work.weixin.qq.com/kfid/kfc72fb606bc0ffff47" style="color:#4987f2;">联系客服</a>】 </p> </div>   <div class="detail-talk-component"> <div class="detail-about-title"> <h4>网友评论</h4> </div> <div class="detail-about-content"> <div id="comment"></div> </div> </div>   <div class="detail-about-feeds"> <div class="detail-about-title"> <h4>相关推荐</h4> </div> <div 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2023年12月中国家居企业官方微信影响力TOP30-乐居财经