Calkins Media broadcast sites thrive after CMS switch | News

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"/><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://web.archive.org/web/20210813214615/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/5/f5/5f59a02a-3f65-11e5-b812-1fb658a317b2/55c8aa3a276c3.image.jpg?resize=1193%2C419"> <meta itemprop="width" content="1193"> <meta itemprop="height" content="419"> </div> <meta itemprop="name" content="townnews.com"> </div> <link itemprop="mainEntityOfPage" href="https://townnews.com/news_room/calkins-media-broadcast-sites-thrive-after-cms-switch/article_9f93182e-3f60-11e5-92ca-e34a6c18fd30.html"/> <style> .asset-paging .direction { color: #AAA; } </style><div class="asset-paging-container hidden-print" 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<span class="tnt-stack" aria-hidden="true"> <i class="fas tnt-circle tnt-inverse tnt-stack-1x"></i> <i class="fas tnt-times-circle tnt-stack-1x"></i> </span> </div> <div class="inner"> <a class="overlay"> <span class="sr-only"></span> </a> <div class="head text-uppercase"> <small></small> </div> <div class="media"> <div class="media-body"> <h6 class="media-heading"></h6> <p class="hidden-xs"></p> </div> </div> <div class="clearfix"></div> </div> </div> </template><div class="asset-masthead "> <header class="asset-header"> <div class="tow-wrapper no-flags"> </div> <h1 itemprop="headline" class="headline"> <span> Calkins Media broadcast sites thrive after CMS switch </span> </h1> <h2 itemprop="alternativeHeadline" class="subhead"> <span>WAAY TV and WWSB, ABC 7 gain flexibility, efficiency from TownNews.com partnership</span> </h2><div class="meta"> <span> <ul class="list-inline"> <li><span itemprop="author" class="tnt-byline">by Paige Ruba </span></li> <li class="visible-print"> <time 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class="save-list-9f93182e-3f60-11e5-92ca-e34a6c18fd30-form save-asset-to-list" action="/web/20210813214615/https://townnews.com/users/admin/list/"> <input type="hidden" name="action" value="addasset"/> <input type="hidden" name="format" value="json"/> <input type="hidden" name="listasset" value="9f93182e-3f60-11e5-92ca-e34a6c18fd30"/> <input type="hidden" name="listapp" value="editorial"/> <input type="hidden" name="autocreate" value="true"/> <input type="hidden" name="listname" value="articles"/> <input class="hide" type="submit" name="submit" value="Save"/> </form> </div> <div id="tncms-region-article_body_top" class="tncms-region hidden-print"></div> <div itemprop="articleBody" class="asset-content subscriber-premium"> <meta itemprop="isAccessibleForFree" content="true"/> <p dir="ltr">Since its inception more than 25 years ago in the back room of a Montana weekly, TownNews has built a strong reputation in the newspaper industry. It's less well-known that the company has made inroads in broadcast with a suite of digital publishing solutions that allows television and radio companies to create compelling multimedia sites with minimal effort.</p><p dir="ltr">Calkins Media-owned broadcast stations, <a href="https://web.archive.org/web/20210813214615/http://www.waaytv.com/">WAAY TV</a> (Huntsville, AL) and <a href="https://web.archive.org/web/20210813214615/http://www.mysuncoast.com/">WWSB, ABC 7</a> (Sarasota, FL), launched with TownNews' <a href="https://web.archive.org/web/20210813214615/http://www.townnews365.com/en/solutions/blox_cms/" target="_blank">BLOX CMS</a> in 2012.</p><p dir="ltr">"We chose TownNews because it is more of a partnership and less of a vendor/client relationship. We aren't just writing a check to somebody," said Susan Bell, digital media director for broadcast at Calkins Media.</p><div id="tncms-region-article_instory_top" class="tncms-region hidden-print"></div><p dir="ltr">BLOX CMS isn't the first content management system Calkins Media has tried, but according to Patrick Ary, web content producer at WAAY TV, it's a cut above the other systems he has used.</p><p dir="ltr">"The system we used before BLOX CMS wasn't web friendly鈥攊t was difficult to find articles and we couldn鈥檛 preview them. It was very basic, with not a lot of features or customization options," said Ary. "With the TownNews system you're able to customize a story to fit what you are trying to do."</p><p dir="ltr">Joe Bardi, digital media editor at WWSB, ABC 7, agrees.</p><p dir="ltr">"BLOX CMS is streamlined. The system I used at my prior place of employment was clunky and their updates were often incomplete鈥攖he whole process of getting content to the site was bogged down. With BLOX CMS, I am able to post more content on an average day," said Bardi.</p><p dir="ltr">Both Bardi and Ary work with BLOX CMS on a daily basis. Bardi posts editorial and video content to WWSB, ABC 7 and is responsible for their social media sites. Ary manages social media for WAAY TV while researching, writing and posting editorial content to the site. Both say they appreciate the system's flexibility.</p><p dir="ltr">"It is easy to get content where I want it to go. I can go into the admin and set content in five minutes," explained Bardi.</p><p dir="ltr">Ary also sees聽the multimedia capabilities and wide variety of storytelling options as a benefit of the system.</p><p dir="ltr">"We can add video pretty much wherever we want; we can add pictures and tweets, we can link a lot of social features into the site and into individual articles, and we can give stories and images unique looks through the variety of presentation modes BLOX CMS offers鈥攁ll that stuff is really nice to have," he said. "Sometimes, we have a story we have given special attention to, so we will switch to the long-form story <a href="https://web.archive.org/web/20210813214615/http://www.townnews365.com/news_room/how-to-create-eye-catching-content-with-new-presentation-modes/article_b4136ed8-846d-11e4-a7f0-bfe1ccd2e65b.html">presentation mode</a> just to give it a little bit of a different look."</p><p dir="ltr">For broadcasters, web video is a vital. In BLOX CMS, videos can be published as standalone assets, appended to articles and used in blocks and widgets throughout a site.</p><div id="tncms-region-article_instory_middle" class="tncms-region hidden-print"></div><p dir="ltr">According to Bardi, improved video performance will heighten the appeal of BLOX CMS to the broadcast market.</p><p dir="ltr">"Sometimes the process of posting a video can take a long time, especially when reporting from my mobile device," he said.</p><div class="inline-asset inline-image layout-horizontal subscriber-hide tnt-inline-asset tnt-inline-relcontent tnt-inline-image tnt-inline-relation-child tnt-inline-presentation-default tnt-inline-alignment-default tnt-inline-width-default"><figure class="photo layout-horizontal hover-expand letterbox-style-default"><span class="expand hidden-print" data-toggle="modal" data-target=".modal-010f9a9c-6e90-11e5-9a8f-67dc148163da"> <span class="fas tnt-expand"></span> </span> <div class="image" data-toggle="modal" data-target=".modal-010f9a9c-6e90-11e5-9a8f-67dc148163da"> <div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="width" content="1200"> <meta itemprop="height" content="900"> <meta itemprop="contentUrl" content="https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=1200%2C900"> <meta itemprop="url" content="https://web.archive.org/web/20210813214615/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=1200%2C900"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe/WZNAAAAEElEQVR42mM8U88ABowYDABAxQPltt5zqAAAAABJRU5ErkJggg==" alt="Video integration" class="img-responsive lazyload full default" width="1200" height="900" data-sizes="auto" data-srcset="https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=150%2C113 150w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=200%2C150 200w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=225%2C169 225w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=300%2C225 300w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=400%2C300 400w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=540%2C405 540w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=640%2C480 640w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=750%2C563 750w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=990%2C743 990w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=1035%2C776 1035w, https://web.archive.org/web/20210813214615im_/https://bloximages.chicago2.vip.townnews.com/townnews.com/content/tncms/assets/v3/editorial/0/10/010f9a9c-6e90-11e5-9a8f-67dc148163da/5617cbf77495d.image.jpg?resize=1200%2C900 1200w"/> </div> </div> <figcaption class="caption"> <span class="caption-text"> <p>BLOX CMS offers video integrations with a growing selection of content providers.</p> </span> <span class="clearfix"></span> </figcaption> </figure></div><p dir="ltr">[<em>Editor's note: In addition to its built-in video capabilities, BLOX CMS currently integrates with YouTube, Syndicaster and Field59. TownNews is also developing a framework that will allow easy creation of plugins for additional external video sources.</em>]</p><p dir="ltr">"We have a third-party vendor that we use for our video platform, but we have not had any issues with the integration between that vendor and TownNews," added Bell.</p><p dir="ltr">Because both sites belong to the Calkins Media network, they can also share articles, images and videos using the content sharing tools built into BLOX CMS.</p><p dir="ltr">"The <a href="https://web.archive.org/web/20210813214615/http://www.townnews365.com/news_room/free-and-easy-syndication-add-on-for-blox-cms/article_2f188dde-8794-11e3-9e47-001a4bcf887a.html">syndication tool</a> is a nice feature. With proper organization between our properties, it can be very beneficial to pull from the other properties' systems," said Bell.</p><p dir="ltr">"The syndication tool has been very helpful when we need to borrow something, or if we are sharing our content. It is a lot easier to just click a story and tell it where to go and have it show up. It's better than having to go to a website to copy and paste text, save pictures and then reformat it all on a new article," added Brian White, digital developer at WAAY TV.</p><p dir="ltr">According to both Bardi and Ary, the switch to TownNews' BLOX CMS has paid off with gains in efficiency and ease-of-use.</p><p dir="ltr">"BLOX CMS works as it is supposed to. The system is simple and not a lot of technical skills are needed. It is a very stable system that is pretty self-explanatory and works as advertised," said Bardi. "My experience with TownNews has been good, they have been responsive to problems. With their system, I am required to do less to get more content on the web."</p><p dir="ltr">"I've used multiple content management systems, and I think BLOX CMS聽has the best features," said Ary. 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