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alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div 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id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=User+profile" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=User+profile" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=User+profile" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=User+profile" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Origin" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Origin"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Origin</span> </div> </a> <ul id="toc-Origin-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Types_of_user_profiles" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Types_of_user_profiles"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Types of user profiles</span> </div> </a> <button aria-controls="toc-Types_of_user_profiles-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Types of user profiles subsection</span> </button> <ul id="toc-Types_of_user_profiles-sublist" class="vector-toc-list"> <li id="toc-Social_media" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Social_media"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Social media</span> </div> </a> <ul id="toc-Social_media-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Influencers" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Influencers"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Influencers</span> </div> </a> <ul id="toc-Influencers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ecommerce" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Ecommerce"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Ecommerce</span> </div> </a> <ul id="toc-Ecommerce-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Digital_user_profiles" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Digital_user_profiles"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Digital user profiles</span> </div> </a> <button aria-controls="toc-Digital_user_profiles-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Digital user profiles subsection</span> </button> <ul id="toc-Digital_user_profiles-sublist" class="vector-toc-list"> <li id="toc-Types_of_accounts" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Types_of_accounts"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Types of accounts</span> </div> </a> <ul id="toc-Types_of_accounts-sublist" class="vector-toc-list"> <li id="toc-Administrator" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Administrator"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1.1</span> <span>Administrator</span> </div> </a> <ul id="toc-Administrator-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Guest" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Guest"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1.2</span> <span>Guest</span> </div> </a> <ul id="toc-Guest-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Physical_user_profiles" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Physical_user_profiles"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Physical user profiles</span> </div> </a> <button aria-controls="toc-Physical_user_profiles-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Physical user profiles subsection</span> </button> <ul id="toc-Physical_user_profiles-sublist" class="vector-toc-list"> <li id="toc-National_identity_documents" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#National_identity_documents"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>National identity documents</span> </div> </a> <ul id="toc-National_identity_documents-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Controversies" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Controversies"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Controversies</span> </div> </a> <button aria-controls="toc-Controversies-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Controversies subsection</span> </button> <ul id="toc-Controversies-sublist" class="vector-toc-list"> <li id="toc-Cambridge_Analytica_scandal_2018" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Cambridge_Analytica_scandal_2018"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>Cambridge Analytica scandal 2018</span> </div> </a> <ul id="toc-Cambridge_Analytica_scandal_2018-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-#DeleteFacebook_movement" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="##DeleteFacebook_movement"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.2</span> <span>#DeleteFacebook movement</span> </div> </a> <ul id="toc-#DeleteFacebook_movement-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">User profile</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 20 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-20" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">20 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%85%D9%84%D9%81_%D8%B4%D8%AE%D8%B5%D9%8A" title="ملف شخصي – Arabic" lang="ar" hreflang="ar" data-title="ملف شخصي" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/%C4%B0stifad%C9%99%C3%A7i_profili" title="İstifadəçi profili – Azerbaijani" lang="az" hreflang="az" data-title="İstifadəçi profili" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9F%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%81%D0%BA%D0%B8_%D0%BF%D1%80%D0%BE%D1%84%D0%B8%D0%BB" title="Потребителски профил – Bulgarian" lang="bg" hreflang="bg" data-title="Потребителски профил" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Nutzaprofil" title="Nutzaprofil – Bavarian" lang="bar" hreflang="bar" data-title="Nutzaprofil" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/U%C5%BEivatelsk%C3%BD_profil" title="Uživatelský profil – Czech" lang="cs" hreflang="cs" data-title="Uživatelský profil" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Brugerprofil" title="Brugerprofil – Danish" lang="da" hreflang="da" data-title="Brugerprofil" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Benutzerprofil" title="Benutzerprofil – German" lang="de" hreflang="de" data-title="Benutzerprofil" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%B1%D8%AE%E2%80%8C%D9%86%D9%85%D8%A7%DB%8C_%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1" title="رخ‌نمای کاربر – Persian" lang="fa" hreflang="fa" data-title="رخ‌نمای کاربر" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Profil_utilisateur" title="Profil utilisateur – French" lang="fr" hreflang="fr" data-title="Profil utilisateur" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-zu mw-list-item"><a href="https://zu.wikipedia.org/wiki/Isihawuza_somsebenzisi" title="Isihawuza somsebenzisi – Zulu" lang="zu" hreflang="zu" data-title="Isihawuza somsebenzisi" data-language-autonym="IsiZulu" data-language-local-name="Zulu" class="interlanguage-link-target"><span>IsiZulu</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Profilo_utente" title="Profilo utente – Italian" lang="it" hreflang="it" data-title="Profilo utente" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A4%D7%A8%D7%95%D7%A4%D7%99%D7%9C_%D7%9E%D7%A9%D7%AA%D7%9E%D7%A9" title="פרופיל משתמש – Hebrew" lang="he" hreflang="he" data-title="פרופיל משתמש" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Perfil_de_usu%C3%A1rio" title="Perfil de usuário – Portuguese" lang="pt" hreflang="pt" data-title="Perfil de usuário" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-qu mw-list-item"><a href="https://qu.wikipedia.org/wiki/Ruwaq_runap_chirun" title="Ruwaq runap chirun – Quechua" lang="qu" hreflang="qu" data-title="Ruwaq runap chirun" data-language-autonym="Runa Simi" data-language-local-name="Quechua" class="interlanguage-link-target"><span>Runa Simi</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D1%84%D0%B8%D0%BB%D1%8C_(%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%82%D0%B8%D0%BA%D0%B0)" title="Профиль (информатика) – Russian" lang="ru" hreflang="ru" data-title="Профиль (информатика)" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Kullan%C4%B1c%C4%B1_profili" title="Kullanıcı profili – Turkish" lang="tr" hreflang="tr" data-title="Kullanıcı profili" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D1%84%D1%96%D0%BB%D1%8C_%D0%BA%D0%BE%D1%80%D0%B8%D1%81%D1%82%D1%83%D0%B2%D0%B0%D1%87%D0%B0" title="Профіль користувача – Ukrainian" lang="uk" hreflang="uk" data-title="Профіль користувача" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D9%86%D9%85%D8%A7%DB%8C%DB%82_%D8%B5%D8%A7%D8%B1%D9%81" title="نمایۂ صارف – Urdu" lang="ur" hreflang="ur" data-title="نمایۂ صارف" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-ug mw-list-item"><a href="https://ug.wikipedia.org/wiki/%D9%BE%D8%B1%D9%88%D9%81%D9%89%D9%84" title="پروفىل – Uyghur" lang="ug" hreflang="ug" data-title="پروفىل" data-language-autonym="ئۇيغۇرچە / Uyghurche" data-language-local-name="Uyghur" class="interlanguage-link-target"><span>ئۇيغۇرچە / Uyghurche</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E7%94%A8%E6%88%B6%E9%A0%81" title="用戶頁 – Chinese" lang="zh" hreflang="zh" data-title="用戶頁" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q252500#sitelinks-wikipedia" 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/></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Data about an individual user</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable plainlinks selfreference noprint">For Wikipedia's guideline on its own user pages, see <a href="/wiki/Wikipedia:User_pages" title="Wikipedia:User pages">Wikipedia:User pages</a>.</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:User_profile_personal_details.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/User_profile_personal_details.png/220px-User_profile_personal_details.png" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/User_profile_personal_details.png/330px-User_profile_personal_details.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/af/User_profile_personal_details.png/440px-User_profile_personal_details.png 2x" data-file-width="596" data-file-height="794" /></a><figcaption>A typical user profile</figcaption></figure> <p>A <b>user profile</b> is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> User profiles are most commonly present on <a href="/wiki/Social_media" title="Social media">social media</a> websites such as Facebook, Instagram, and <a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a>; and serve as voluntary <a href="/wiki/Digital_identity" title="Digital identity">digital identity</a> of an individual, highlighting their key features and traits.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In <a href="/wiki/Personal_computer" title="Personal computer">personal computing</a> and <a href="/wiki/Operating_system" title="Operating system">operating systems</a>, user profiles serve to categorise files, settings, and documents by individual user environments, known as ‘accounts’, allowing the operating system to be more friendly and catered to the user.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Physical user profiles serve as identity documents such as passports, driving licenses and legal documents that are used to identify an individual under the legal system. </p><p>A user profile can also be considered as the computer representation of a <a href="/wiki/User_modeling" title="User modeling">user model</a>. A user model is a (data) structure that is used to capture certain characteristics about an individual user, and the process of obtaining the user profile is called user modeling<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> or <a href="/wiki/Profiling_(information_science)" title="Profiling (information science)">profiling</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Origin">Origin</h2></div> <p>The origin of user profiles can be traced to the origin of the <a href="/wiki/Passport" title="Passport">passport</a>, an identity document (ID) made mandatory in 1920, after <a href="/wiki/World_War_I" title="World War I">World War I</a> following negotiations at the League of Nations.<sup id="cite_ref-auto6_5-0" class="reference"><a href="#cite_note-auto6-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The passport served as an official government record of an individual. Consequently, <a href="/wiki/Immigration_Act_of_1924" title="Immigration Act of 1924">Immigration Act of 1924</a> was established to identify an individual's country of origin. In the 21st century, passports have now become a highly sought-after commodity as it is widely accepted as a source of verifying an individual's identity under the legal system.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>With the advent of <a href="/wiki/Digital_Revolution" class="mw-redirect" title="Digital Revolution">digital revolution</a> and social media websites, user profiles have transitioned to an organised group of data describing the interaction between a user and a system.<sup id="cite_ref-auto_7-0" class="reference"><a href="#cite_note-auto-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Social media sites like Instagram allow individuals to create profiles that are representative of their desired personality and image. Filling all fields of profile information may not be necessary to create a meaningful self-presentation, which grants individual more control over of the identity they wish to present by displaying the most meaningful attributes.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> A personal user profile is a key aspect of an individual's social networking experience, around which his/her public identity is built.<sup id="cite_ref-:1_9-0" class="reference"><a href="#cite_note-:1-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Types_of_user_profiles">Types of user profiles</h2></div> <p>A user profile can be of any format if it contains information, settings and/or characteristics specific to an individual. Most popular user profiles include those on photo and video sharing websites such as Facebook and Instagram, accounts on operating systems, such as those on <a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows</a> and <a href="/wiki/MacOS" title="MacOS">MacOS</a> and physical documents such as passports and driving licenses. </p> <div class="mw-heading mw-heading3"><h3 id="Social_media">Social media</h3></div> <p>Effectively structured user profiles on social media channels such as Instagram and Facebook offer a way for people to form impressions about someone that is predictive or similarly meeting them offline.<sup id="cite_ref-:1_9-1" class="reference"><a href="#cite_note-:1-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> The condensed format of social media profiles allows for quick filtering of millions of profiles by matching individuals by similar characteristics and interests; information provided upon sign up. A research conducted highlights that only a “thin slice”<sup id="cite_ref-auto_7-1" class="reference"><a href="#cite_note-auto-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> of information is required to form an impression about an individual online (Stecher and Counts 2008). Online user profiles eliminate the complexity of interaction that is present in ‘face-to-face’ meetings such as behavioural, facial, and environmental information, resulting in increased predictiveness of user personality.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Dating apps and websites solely rely on an individual's user profile and the information provided to form interactions and communication with others on the platform.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Despite having control over presented information, lying is minimal in online dating contexts (Hancock, Toma and Ellison, 2007). Apps such as Bumble allow users to ‘match’ with other individuals based on their characteristics and selected filters that allow users to narrow the spectrum of search to their preference. Information for a user's profile is voluntarily specified by the user and includes information such as height, interests, photographs, gender or education. </p><p>The requirement of information varies respective to each platform, and there surrounds little consensus to an appropriate amount of information for a condensed user profile. Universally, all social networking platforms display an individual's profile picture and an “about me” page that allows for self-expression. </p> <div class="mw-heading mw-heading3"><h3 id="Influencers">Influencers</h3></div> <p><a href="/wiki/Influencer" class="mw-redirect" title="Influencer">Influencer</a> user profiles are third party endorsers who shape audience attitudes and decisions through social media content such as photos, blogs and <a href="/wiki/Tweets_(Twitter)" class="mw-redirect" title="Tweets (Twitter)">tweets</a>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Social Media Influencers (SMI) often hold a significant following on a <a href="/wiki/Social_media_platform" class="mw-redirect" title="Social media platform">social media platform</a> which enables them to be recognised as opinion leaders to shape an information influence to their audience.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> '<a href="/wiki/Influencer_marketing" title="Influencer marketing">Influencer marketing</a>' industry gained prominence in 2018, when the photo sharing app <a href="/wiki/Instagram" title="Instagram">Instagram</a> crossed 1 billion users,<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> subsequently with approximately 60,000 google search queries for 'influencer marketing' the same year.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Influencer user profiles hold a unique selling point, or public personality that is unique and charismatic to the needs and wants of their target audience.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> SMI profiles advertise product information, latest promotions and regularly engage with their followers to maintain their online persona.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Messages endorsed by social media influencers are often perceived as reliable and compelling, as a study conducted found 82% of followers were more inclined to follow the suggestions of their favorite influencer.<sup id="cite_ref-:2_18-0" class="reference"><a href="#cite_note-:2-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> This allows advertisers to leverage online user profiles and their audience rapport to target younger and niche audiences.<sup id="cite_ref-:2_18-1" class="reference"><a href="#cite_note-:2-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> According to a market survey, influencer marketing through social media profiles yields a return 11 times higher than traditional marketing, as they are more capable of communicating to a niche segment.<sup id="cite_ref-:2_18-2" class="reference"><a href="#cite_note-:2-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Most popular influencers include sport starts such as <a href="/wiki/Cristiano_Ronaldo" title="Cristiano Ronaldo">Cristiano Ronaldo</a> and <a href="/wiki/Cinema_of_the_United_States" title="Cinema of the United States">Hollywood</a> personalities such as <a href="/wiki/Dwayne_Johnson" title="Dwayne Johnson">Dwayne Johnson</a> and <a href="/wiki/Kylie_Jenner" title="Kylie Jenner">Kylie Jenner</a> each with over 200 million followers respectively.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Ecommerce">Ecommerce</h3></div> <p>Online shopping or <a href="/wiki/E-commerce" title="E-commerce">Ecommerce</a> websites such as <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a> use information from a customer's user profile and interests to generate a list of recommended items to shop. Recommendation algorithms analyse user demographic data, history, and favourite artists to compile suggestions. The store rapidly adapts to changing user needs and preferences, with generation of real time results required within half of a second.<sup id="cite_ref-auto4_20-0" class="reference"><a href="#cite_note-auto4-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> New profiles naturally have limited information for algorithms to analyse, and customer data of each interaction provides valuable information which is stored as a <a href="/wiki/Database" title="Database">database</a> linked with each individual profile.<sup id="cite_ref-auto4_20-1" class="reference"><a href="#cite_note-auto4-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> User profiles on ecommerce websites also serve to improve sales of sellers as individuals are recommend products that other "customers who bought this item also bought" to widen the selection of the buyer.<sup id="cite_ref-auto3_21-0" class="reference"><a href="#cite_note-auto3-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> A study conducted found that user profiles and recommendation algorithms have significant impact on related product sales and overall spending of an individual.<sup id="cite_ref-auto3_21-1" class="reference"><a href="#cite_note-auto3-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> A process known as "<a href="/wiki/Collaborative_filtering" title="Collaborative filtering">collaborative filtering</a><i>"</i> tries to analyse common products of interest for an individual on the basis of views expressed by other similar behaving profiles.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> Features such as product ratings, seller ratings and comments allow individual user profiles to contribute to recommendation algorithms, eliminate <a href="/wiki/Adverse_selection" title="Adverse selection">adverse selection</a> and contribute to shaping an <a href="/wiki/Online_marketplace" title="Online marketplace">online marketplace</a> adhering to Amazons zero tolerance policy for misleading products.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Digital_user_profiles">Digital user profiles</h2></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Windows_8_Microsoft_account_dialog.png" class="mw-file-description"><img alt="Windows 8 Account setup dialogue" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Windows_8_Microsoft_account_dialog.png/237px-Windows_8_Microsoft_account_dialog.png" decoding="async" width="237" height="178" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Windows_8_Microsoft_account_dialog.png/356px-Windows_8_Microsoft_account_dialog.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/cb/Windows_8_Microsoft_account_dialog.png/474px-Windows_8_Microsoft_account_dialog.png 2x" data-file-width="1024" data-file-height="768" /></a><figcaption>Example of setting up a Windows digital user profile on a computer</figcaption></figure> <p>Modern software and applications account for user profiles as a foundation on which a usable application is built. The structure and layout of an application such as its menus, features and controls are often derived from user's selected settings and preferences.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The origin of digital user profiles in computer systems was first initiated by <i>Windows NT</i> that held user settings and information in a separate environment variable named %USERPROFILE% and held the framework to a user's profile root.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Consequently, operating systems such as MacOS further accelerated prominence of user profiles in <i>Mac OS X 10.0.</i> Iterations since have been made with each operating system release with the aim to maximise user friendliness with the system. Features such as keyboard layouts, time zones, measurement units, synchronisation of different services and privacy preferences are made available during the setup of a user account on the computer<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Types_of_accounts">Types of accounts</h3></div> <div class="mw-heading mw-heading4"><h4 id="Administrator">Administrator</h4></div> <p>Administrator user profiles have complete access to the system and its permissions.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> It is often the first user profile on a system by design, and is what allows other accounts to be created. However, since the administrator account has no restrictions, they are highly vulnerable to malware and viruses, with potential to impact all other accounts.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Guest">Guest</h4></div> <p>Guest accounts allow other people access to your system with limited functionality and restrictions on modifying apps, settings and documents.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> Guest user accounts solve the concern of providing entire access of your account to other individuals. On <a href="/wiki/MacOS" title="MacOS">MacOS</a>, guest profiles don't require a password, however are completely controlled by <a href="/wiki/Parental_controls" title="Parental controls">parental controls</a> on an administrative account.<sup id="cite_ref-:3_30-0" class="reference"><a href="#cite_note-:3-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Features such as automatic data & history deletion after a session is closed, allow guest accounts to save disk space once a user logs off.<sup id="cite_ref-:3_30-1" class="reference"><a href="#cite_note-:3-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Guest accounts are most popularly used in public services such as libraries where individuals can request for a temporary account to complete work and research.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Physical_user_profiles">Physical user profiles</h2></div> <p>Physical user profiles or <a href="/wiki/Legal_instrument" title="Legal instrument">legal documents</a> such as passport and driving license are widely accepted as an official government record of an individual's details.<sup id="cite_ref-auto6_5-1" class="reference"><a href="#cite_note-auto6-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability"><span title="The material near this tag failed verification of its source citation(s). (September 2021)">failed verification</span></a></i>]</sup> Much like digital user profiles, these documents outline primary characteristics of an individual such as their full legal name, birthdate, address portrait picture and a date of expiry.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> In recent history, many user profiles include a date of expiry or date of creation to indicate the legitimacy of the document and/or to encourage renewal to maintain accuracy of details. In some countries, it is a requirement to have a valid passport for six months after the planned leave from the country.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="National_identity_documents">National identity documents</h3></div> <p><a href="/wiki/Identity_document" title="Identity document">National identity documents</a> are any documents issued by the official national authority, and are part of a government record.<sup id="cite_ref-auto2_35-0" class="reference"><a href="#cite_note-auto2-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> It is used to verify aspects of an individual's personal identity. Government issued documents include birth certificates, drivers licence, marriage certificate, national identity document and a social security card.<sup id="cite_ref-auto2_35-1" class="reference"><a href="#cite_note-auto2-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> The format of identity documents varies with each individual country. </p> <div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2></div> <div class="mw-heading mw-heading3"><h3 id="Cambridge_Analytica_scandal_2018">Cambridge Analytica scandal 2018</h3></div> <p>The <a href="/wiki/Facebook%E2%80%93Cambridge_Analytica_data_scandal" title="Facebook–Cambridge Analytica data scandal">Cambridge Analytica Scandal</a>, surfaced in 2018, raised global concerns over the privacy and the psychographic profiling algorithms that can be derived from user profiles.<sup id="cite_ref-auto5_36-0" class="reference"><a href="#cite_note-auto5-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> In 2013, Aleksandr Kogan of Cambridge Analytica developed an application "<a href="/wiki/Thisisyourdigitallife" class="mw-redirect" title="Thisisyourdigitallife">thisisyourdigitallife</a>", which operated as a personality quiz, with the key caveat of connecting to an individual's Facebook user profile to operate.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> Many news sources documented Cambridge Analytica's exploitation of the Facebook data algorithm, where users not only gave the app permissions to access their "likes", but also information about their contacts and friends.<sup id="cite_ref-auto5_36-1" class="reference"><a href="#cite_note-auto5-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> The amassed data approximating 87 million Facebook users was harvested and exploited legally, to predict and influence the individual voting decisions in the <a href="/wiki/2016_United_States_presidential_election" title="2016 United States presidential election">2016 presidential election</a>.<sup id="cite_ref-auto5_36-2" class="reference"><a href="#cite_note-auto5-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> For many users it was unsettling that social media was being used to influence public opinion, leading to <b>#deletefacebook</b> campaigns on <a href="/wiki/Twitter" title="Twitter">Twitter</a> as a backlash to the scandal and Facebook's inability to guard privacy invasions.<sup id="cite_ref-:0_38-0" class="reference"><a href="#cite_note-:0-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> However, a research conducted on undergraduate students revealed many users believe that an exchange of personal information is necessary to participate in a social network and thus, despite the "breach of trust" (Zuckerberg, 2018) minimal users left the platform permanently.<sup id="cite_ref-:0_38-1" class="reference"><a href="#cite_note-:0-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup>   </p><p>In the months following <a href="/wiki/Mark_Zuckerberg" title="Mark Zuckerberg">Mark Zuckerberg's</a> (founder) congressional hearing regarding the scandal, 74% of users made adjustments to their use of Facebook user profiles and changed their privacy settings.<sup id="cite_ref-:0_38-2" class="reference"><a href="#cite_note-:0-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Federal_Trade_Commission" title="Federal Trade Commission">The Federal Trade Commission (FTC)</a> legally required Facebook to acquire explicit consent of the user in use of their data, alongside disclosing appropriate information about the third party identity.<sup id="cite_ref-auto5_36-3" class="reference"><a href="#cite_note-auto5-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="#DeleteFacebook_movement"><span id=".23DeleteFacebook_movement"></span>#DeleteFacebook movement</h3></div> <p>Social media dissatisfaction can arise from challenges relating to misinformation, privacy and <a href="/wiki/Anti-social_behaviour" title="Anti-social behaviour">anti-social behaviours</a>.<sup id="cite_ref-auto1_39-0" class="reference"><a href="#cite_note-auto1-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> 'Facebooklessness' a term coined by Ongun & Güder, 2013, considers the intentional distancing and isolation from Facebook. The <a href="/wiki/Deletefacebook" class="mw-redirect" title="Deletefacebook">#deletefacebook</a> movement arose after the <a href="/wiki/Cambridge_Analytica_scandal" class="mw-redirect" title="Cambridge Analytica scandal">Cambridge Analytica Scandal 2018</a>, which fuelled a lack of trust for the service and its ability to protect user information. Some reasons for intentional distancing was time-waste, reducing distraction, privacy concerns, seeking new relationships and coping with lost relationships.<sup id="cite_ref-auto1_39-1" class="reference"><a href="#cite_note-auto1-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> The movement away from Facebook is less of a one time gush, but a more steady trickle over the course.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> Some users adapted by deactivating their profiles (which can be reactivated later), others permanently and unretrievably deleting their accounts. For many users, deactivating was a reactionary and a temporary response to the scandal, as social needs and constant connectedness with relationships introduced imperatives to stay.<sup id="cite_ref-:0_38-3" class="reference"><a href="#cite_note-:0-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p><p><br /> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/Internet_privacy" title="Internet privacy">Internet privacy</a></li> <li><a href="/wiki/Identity_document" title="Identity document">Identity document</a></li> <li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a href="/wiki/Online_identity_management" title="Online identity management">Online identity management</a></li> <li><a href="/wiki/Personal_data" title="Personal data">Personal data</a></li> <li><a href="/wiki/Data_mining" title="Data mining">Data mining</a></li> <li><a href="/wiki/Social_media" title="Social media">Social media</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://guides.service.gov.au/content-strategy/define-user-content-needs/create-actionable-artefacts/user-profiles/">"User profiles - Digital Guides"</a>. <i>guides.service.gov.au</i><span class="reference-accessdate">. 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title="Ask.fm">Ask.fm</a></li> <li><a href="/wiki/Badoo" title="Badoo">Badoo</a></li> <li><a href="/wiki/BeReal" title="BeReal">BeReal</a></li> <li><a href="/wiki/Bluesky" title="Bluesky">Bluesky</a></li> <li><a href="/wiki/BharatMatrimony" title="BharatMatrimony">BharatMatrimony</a></li> <li><a href="/wiki/Bondee" title="Bondee">Bondee</a></li> <li><a href="/wiki/Bumble" title="Bumble">Bumble</a></li> <li><a href="/wiki/Cara_(app)" title="Cara (app)">Cara</a></li> <li><a href="/wiki/Clubhouse_(app)" title="Clubhouse (app)">Clubhouse</a></li> <li><a href="/wiki/Cohost" title="Cohost">Cohost</a></li> <li><a href="/wiki/Convoz" title="Convoz">Convoz</a></li> <li><a href="/wiki/Cyworld" title="Cyworld">Cyworld</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Display_(social_network)" title="Display (social network)">display</a></li> <li><a href="/wiki/Douban" title="Douban">Douban</a></li> <li><a href="/wiki/Draugiem.lv" title="Draugiem.lv">Draugiem.lv</a></li> <li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li> <li><a href="/wiki/Foursquare_City_Guide" title="Foursquare City Guide">Foursquare City Guide</a></li> <li><a href="/wiki/Foursquare_Swarm" title="Foursquare Swarm">Foursquare Swarm</a></li> <li><a href="/wiki/Friendica" title="Friendica">Friendica</a></li> <li><a href="/wiki/Gab_(social_network)" title="Gab (social network)">Gab</a></li> <li><a href="/wiki/Gapo" title="Gapo">Gapo</a></li> <li><a href="/wiki/Gas_(app)" title="Gas (app)">Gas</a></li> <li><a href="/wiki/Gettr" title="Gettr">Gettr</a></li> <li><a href="/wiki/GNU_social" title="GNU social">GNU social</a></li> <li><a href="/wiki/Hi5" title="Hi5">Hi5</a></li> <li><a href="/wiki/Hive_Social" title="Hive Social">Hive Social</a></li> <li><a href="/wiki/Huddles_(app)" title="Huddles (app)">Huddles</a></li> <li><a href="/wiki/Idka" title="Idka">Idka</a></li> <li><a href="/wiki/Instagram" title="Instagram">Instagram</a> <ul><li><a href="/wiki/IGTV" title="IGTV">IGTV</a></li></ul></li> <li><a href="/wiki/IRC-Galleria" title="IRC-Galleria">IRC-Galleria</a></li> <li><a href="/wiki/Kuaishou" title="Kuaishou">Kuaishou</a></li> <li><a href="/wiki/Kumu_(social_network)" title="Kumu (social network)">Kumu</a></li> <li><a href="/wiki/Letterboxd" title="Letterboxd">Letterboxd</a></li> <li><a href="/wiki/Likee" title="Likee">Likee</a></li> <li><a href="/wiki/LiveJournal" title="LiveJournal">LiveJournal</a></li> <li><a href="/wiki/Jeevansathi.com" title="Jeevansathi.com">Jeevansathi.com</a></li> <li><a href="/wiki/Matrimony.com" title="Matrimony.com">Matrimony.com</a></li> <li><a href="/wiki/Marco_Polo_(app)" title="Marco Polo (app)">Marco Polo</a></li> <li><a href="/wiki/Mastodon_(social_network)" title="Mastodon (social network)">Mastodon</a></li> <li><a href="/wiki/The_Meet_Group" title="The Meet Group">The Meet Group</a></li> <li><a href="/wiki/Meetup" title="Meetup">Meetup</a></li> <li><a href="/wiki/MeWe" title="MeWe">MeWe</a></li> <li><a href="/wiki/Miaopai" title="Miaopai">Miaopai</a></li> <li><a href="/wiki/Micro.blog" title="Micro.blog">micro.blog</a></li> <li><a href="/wiki/Minds_(social_network)" title="Minds (social network)">Minds</a></li> <li><a href="/wiki/Mixi" title="Mixi">Mixi</a></li> <li><a href="/wiki/MX_Player#MX_TakaTak" title="MX Player">MX TakaTak</a></li> <li><a href="/wiki/My_World@Mail.Ru" title="My World@Mail.Ru">My World@Mail.Ru</a></li> <li><a href="/wiki/Myspace" title="Myspace">Myspace</a></li> <li><a href="/wiki/Nextdoor" title="Nextdoor">Nextdoor</a></li> <li><a href="/wiki/Odnoklassniki" title="Odnoklassniki">Odnoklassniki</a></li> <li><a href="/wiki/Parler" title="Parler">Parler</a></li> <li><a href="/wiki/Peach_(social_network)" title="Peach (social network)">Peach</a></li> <li><a href="/wiki/Pinterest" title="Pinterest">Pinterest</a></li> <li><a href="/wiki/Pixnet" title="Pixnet">Pixnet</a></li> <li><a href="/wiki/Pleroma_(software)" title="Pleroma (software)">Pleroma</a></li> <li><a href="/wiki/Plurk" title="Plurk">Plurk</a></li> <li><a href="/wiki/Promo.com" title="Promo.com">Promo.com</a></li> <li><a href="/wiki/Qzone" title="Qzone">Qzone</a></li> <li><a href="/wiki/Readgeek" title="Readgeek">Readgeek</a></li> <li><a href="/wiki/Renren" title="Renren">Renren</a></li> <li><a href="/wiki/Shaadi.com" title="Shaadi.com">Shaadi.com</a></li> <li><a href="/wiki/ShareChat" title="ShareChat">ShareChat</a></li> <li><a href="/wiki/Snapchat" title="Snapchat">Snapchat</a></li> <li><a href="/wiki/Snow_(app)" title="Snow (app)">SNOW</a></li> <li><a href="/wiki/Spaces_(social_network)" title="Spaces (social network)">Spaces</a></li> <li><a href="/wiki/Tagged_(website)" title="Tagged (website)">Tagged</a></li> <li><a href="/wiki/Tal_Canal" title="Tal Canal">Tal Canal</a></li> <li><a href="/wiki/Threads_(social_network)" title="Threads (social network)">Threads</a></li> <li><a href="/wiki/TikTok" title="TikTok">TikTok</a></li> <li><a href="/wiki/Tinder_(app)" title="Tinder (app)">Tinder</a></li> <li><a href="/wiki/Triller_(app)" title="Triller (app)">Triller</a></li> <li><a href="/wiki/Truth_Social" title="Truth Social">Truth Social</a></li> <li><a href="/wiki/Tuenti" title="Tuenti">Tuenti</a></li> <li><a href="/wiki/Tumblr" title="Tumblr">Tumblr</a></li> <li><a href="/wiki/TV_Time" title="TV Time">TV Time</a></li> <li><a href="/wiki/Twitter" title="Twitter">Twitter</a></li> <li><a href="/wiki/Untappd" title="Untappd">Untappd</a></li> <li><a href="/wiki/Vero_(app)" title="Vero (app)">Vero</a></li> <li><a href="/wiki/VK_(service)" title="VK (service)">VK</a></li> <li><a href="/wiki/Weibo" title="Weibo">Weibo</a></li> <li><a href="/wiki/Whisper_(app)" title="Whisper (app)">Whisper</a></li> <li><a href="/wiki/Xiaohongshu" title="Xiaohongshu">Xiaohongshu</a></li> <li><a href="/wiki/Yik_Yak" title="Yik Yak">Yik Yak</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Professional_network_service" title="Professional network service">Professional</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academia.edu" title="Academia.edu">Academia.edu</a></li> <li><a href="/wiki/Behance" title="Behance">Behance</a></li> <li><a href="/wiki/Brainly" title="Brainly">Brainly</a></li> <li><a href="/wiki/HCL_Connections" title="HCL Connections">HCL Connections</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/Moodle" title="Moodle">Moodle</a></li> <li><a href="/wiki/ResearchGate" title="ResearchGate">ResearchGate</a></li> <li><a href="/wiki/Solaborate" title="Solaborate">Solaborate</a></li> <li><a href="/wiki/Viadeo" title="Viadeo">Viadeo</a></li> <li><a href="/wiki/XING" title="XING">XING</a></li> <li><a href="/wiki/Yammer" class="mw-redirect" title="Yammer">Yammer</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_defunct_social_networking_services" title="List of defunct social networking services">Defunct</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App.net" title="App.net">App.net</a></li> <li><a href="/wiki/AsianAve" title="AsianAve">AsianAve</a></li> <li><a href="/wiki/Avatars_United" title="Avatars United">Avatars United</a></li> <li><a href="/wiki/Bebo" title="Bebo">Bebo</a></li> <li><a href="/wiki/Bolt_(website)" title="Bolt (website)">Bolt</a></li> <li><a href="/wiki/BranchOut" title="BranchOut">BranchOut</a></li> <li><a href="/wiki/Capazoo" title="Capazoo">Capazoo</a></li> <li><a href="/wiki/Cloob" title="Cloob">Cloob</a></li> <li><a href="/wiki/EConozco" title="EConozco">eConozco</a></li> <li><a href="/wiki/Edmodo" title="Edmodo">Edmodo</a></li> <li><a href="/wiki/Ello_(social_network)" title="Ello (social network)">Ello</a></li> <li><a href="/wiki/Emojli" title="Emojli">Emojli</a></li> <li><a href="/wiki/EWorld" title="EWorld">eWorld</a></li> <li><a href="/wiki/Eyegroove" title="Eyegroove">Eyegroove</a></li> <li><a href="/wiki/FitFinder" title="FitFinder">FitFinder</a></li> <li><a href="/wiki/FriendFeed" title="FriendFeed">FriendFeed</a></li> <li><a href="/wiki/Friends_Reunited" title="Friends Reunited">Friends Reunited</a></li> <li><a href="/wiki/Friendster" title="Friendster">Friendster</a></li> <li><a href="/wiki/Google%2B" title="Google+">Google+</a></li> <li><a href="/wiki/Google_Buzz" title="Google Buzz">Google Buzz</a></li> <li><a href="/wiki/Google_Currents_(social_app)" title="Google Currents (social app)">Google Currents</a></li> <li><a href="/wiki/Grono.net" title="Grono.net">Grono.net</a></li> <li><a href="/wiki/Heello" title="Heello">Heello</a></li> <li><a href="/wiki/Hello_(social_network)" title="Hello (social network)">Hello</a></li> <li><a href="/wiki/Highlight_(application)" title="Highlight (application)">Highlight</a></li> <li><a href="/wiki/Houseparty_(app)" title="Houseparty (app)">Houseparty</a></li> <li><a href="/wiki/Hyves" title="Hyves">Hyves</a></li> <li><a href="/wiki/IdeaPlane" title="IdeaPlane">IdeaPlane</a></li> <li><a href="/wiki/ITunes_Ping" title="ITunes Ping">iTunes Ping</a></li> <li><a href="/wiki/IWiW" title="IWiW">iWiW</a></li> <li><a href="/wiki/Jaiku" title="Jaiku">Jaiku</a></li> <li><a href="/wiki/Keek" title="Keek">Keek</a></li> <li><a href="/wiki/Koo_(social_network)" title="Koo (social network)">Koo</a></li> <li><a href="/wiki/Lifeknot" title="Lifeknot">Lifeknot</a></li> <li><a href="/wiki/LunarStorm" title="LunarStorm">LunarStorm</a></li> <li><a href="/wiki/Me2day" title="Me2day">Me2day</a></li> <li><a href="/wiki/Meerkat_(app)" title="Meerkat (app)">Meerkat</a></li> <li><a href="/wiki/Miiverse" title="Miiverse">Miiverse</a></li> <li><a href="/wiki/MixBit" title="MixBit">MixBit</a></li> <li><a href="/wiki/Mobli" title="Mobli">Mobli</a></li> <li><a href="/wiki/Mugshot_(website)" title="Mugshot (website)">Mugshot</a></li> <li><a href="/wiki/Multiply_(website)" title="Multiply (website)">Multiply</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a href="/wiki/Natter_(social_network)" title="Natter (social network)">Natter</a></li> <li><a href="/wiki/Netlog" title="Netlog">Netlog</a></li> <li><a href="/wiki/NK.pl" title="NK.pl">NK.pl</a></li> <li><a href="/wiki/Orkut" title="Orkut">Orkut</a></li> <li><a href="/wiki/Path_(social_network)" title="Path (social network)">Path</a></li> <li><a href="/wiki/Periscope_(service)" title="Periscope (service)">Periscope</a></li> <li><a href="/wiki/Pheed" title="Pheed">Pheed</a></li> <li><a href="/wiki/Piczo" title="Piczo">Piczo</a></li> <li><a href="/wiki/PlanetAll" title="PlanetAll">PlanetAll</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Pownce" title="Pownce">Pownce</a></li> <li><a href="/wiki/Qaiku" title="Qaiku">Qaiku</a></li> <li><a href="/wiki/Sciencescape" class="mw-redirect" title="Sciencescape">Sciencescape</a> (Meta<sup>α</sup>)</li> <li><a href="/wiki/SixDegrees.com" title="SixDegrees.com">SixDegrees.com</a></li> <li><a href="/wiki/Skyrock_(social_network_site)" title="Skyrock (social network site)">Skyrock</a></li> <li><a href="/wiki/So.cl" title="So.cl">So.cl</a></li> <li><a href="/wiki/Spotify_Live" title="Spotify Live">Spotify Live</a></li> <li><a href="/wiki/Spring.me" title="Spring.me">Spring.me</a></li> <li><a href="/wiki/Streetlife_(website)" title="Streetlife (website)">Streetlife</a></li> <li><a href="/wiki/StudiVZ" title="StudiVZ">StudiVZ</a></li> <li><a href="/wiki/Surfbook" title="Surfbook">Surfbook</a></li> <li><a href="/wiki/Talkbits" title="Talkbits">Talkbits</a></li> <li><a href="/wiki/Taringa!" title="Taringa!">Taringa!</a></li> <li><a href="/wiki/Tbh" title="Tbh">tbh</a></li> <li><a href="/wiki/Tea_Party_Community" title="Tea Party Community">Tea Party Community</a></li> <li><a href="/wiki/Third_Voice" title="Third Voice">Third Voice</a></li> <li><a href="/wiki/Tout_(company)" title="Tout (company)">Tout</a></li> <li><a href="/wiki/Tribe.net" title="Tribe.net">tribe.net</a></li> <li><a href="/wiki/Tvtag" title="Tvtag">tvtag</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Windows_Live_Spaces" title="Windows Live Spaces">Windows Live Spaces</a></li> <li><a href="/wiki/Wretch_(website)" title="Wretch (website)">Wretch</a></li> <li><a href="/wiki/Xanga" title="Xanga">Xanga</a></li> <li><a href="/wiki/Yahoo_360%C2%B0" title="Yahoo 360°">Yahoo! 360°</a></li> <li><a href="/wiki/Yahoo_Kickstart" title="Yahoo Kickstart">Yahoo! Kickstart</a></li> <li><a href="/wiki/Yahoo_Mash" title="Yahoo Mash">Yahoo! Mash</a></li> <li><a href="/wiki/Yahoo_Meme" title="Yahoo Meme">Yahoo! Meme</a></li> <li><a href="/wiki/Yo_(app)" title="Yo (app)">Yo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Comparison_of_social_networking_software" title="Comparison of social networking software">Software comparison</a></li> <li><a href="/wiki/White-label_product" title="White-label product">White-label</a> <ul><li><a href="/wiki/Ning_(website)" title="Ning (website)">Ning</a></li> <li><a href="/wiki/Wall.fm" title="Wall.fm">Wall.fm</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tools</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Social_network_analysis_software" title="Social network analysis software">Analysis software</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Web_2.0_Suicide_Machine" title="Web 2.0 Suicide Machine">Web 2.0 Suicide Machine</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Attention_inequality" title="Attention inequality">Attention inequality</a></li> <li><a href="/wiki/Confessions_page" title="Confessions page">Confessions page</a></li> <li><a href="/wiki/Cybersectarianism" title="Cybersectarianism">Cybersectarianism</a></li> <li><a href="/wiki/Fediverse" title="Fediverse">Fediverse</a></li> <li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a href="/wiki/Small-world_experiment" title="Small-world experiment">Small-world experiment</a></li> <li><a href="/wiki/Small-world_network" title="Small-world network">Small-world network</a></li> <li><a href="/wiki/Social_network" title="Social network">Social network</a></li> <li><a href="/wiki/Thirst_trap" title="Thirst trap">Thirst trap</a></li> <li><a class="mw-selflink selflink">User profile</a></li> <li><a href="/wiki/Virtual_community" title="Virtual community">Virtual community</a> <ul><li><a href="/wiki/List_of_virtual_communities_with_more_than_1_million_users" title="List of virtual communities with more than 1 million users">list</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Applications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hospitality_exchange_service" title="Hospitality exchange service">Hospitality exchange service</a></li> <li><a href="/wiki/Mobile_social_network" title="Mobile social network">Mobile</a></li> <li><a href="/wiki/Online_dating" title="Online dating">Online dating</a> <ul><li><a href="/wiki/Comparison_of_online_dating_services" title="Comparison of online dating services">comparison</a></li></ul></li> <li><a href="/wiki/Social_network_advertising" title="Social network advertising">Social network advertising</a></li> <li><a href="/wiki/Social_network_hosting_service" title="Social network hosting service">Social network hosting service</a></li> <li><a href="/wiki/Social_profiling" title="Social profiling">Social profiling</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/User_interface" title="User interface">User interface</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activity_stream" title="Activity stream">Activity stream</a></li> <li><a href="/wiki/Brand_page" title="Brand page">Brand page</a></li> <li><a href="/wiki/Group_(online_social_networking)" title="Group (online social networking)">Groups</a></li> <li><a href="/wiki/Hashtag" title="Hashtag">Hashtag</a></li> <li><a href="/wiki/Like_button" title="Like button">Like button</a></li> <li><a href="/wiki/Online_petition" title="Online petition">Online petitions</a></li> <li><a href="/wiki/Open-access_poll" title="Open-access poll">Polling</a></li> <li><a href="/wiki/Reblogging" title="Reblogging">Reblogging</a></li> <li><a href="/wiki/Story_(social_media)" title="Story (social media)">Story</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Implications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Issues_relating_to_social_networking_services" title="Issues relating to social networking services">Issues</a></li> <li><a href="/wiki/Privacy_concerns_with_social_networking_services" title="Privacy concerns with social networking services">Privacy concerns</a></li> <li><a href="/wiki/Problematic_social_media_use" title="Problematic social media use">Problematic social media use</a></li> <li><a href="/wiki/Use_of_social_network_websites_in_investigations" title="Use of social network websites in investigations">Use in investigations</a></li> <li><a href="/wiki/Social_media_use_in_politics" title="Social media use in politics">Use in politics</a></li> <li><a href="/wiki/Gender_differences_in_social_network_service_use" title="Gender differences in social network service use">User gender differences</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Protocols</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a></li> <li><a href="/wiki/AT_Protocol" title="AT Protocol">AT Protocol</a></li> <li><a href="/wiki/Decentralized_Social_Networking_Protocol" class="mw-redirect" title="Decentralized Social Networking Protocol">Decentralized Social Networking Protocol</a></li> <li><a href="/wiki/Distributed_Social_Networking_Protocol" title="Distributed Social Networking Protocol">Distributed Social Networking Protocol</a> (defunct)</li> <li><a href="/wiki/Micropub_(protocol)" title="Micropub (protocol)">Micropub</a></li> <li><a href="/wiki/Nostr" title="Nostr">Nostr</a></li> <li><a href="/wiki/OpenSocial" title="OpenSocial">OpenSocial</a> (defunct)</li> <li><a href="/wiki/OStatus" title="OStatus">OStatus</a></li> <li><a href="/wiki/Pump.io" title="Pump.io">Pump.io</a></li> <li><a href="/wiki/XMPP" title="XMPP">XMPP</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Social_networks_and_social_media" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Social_networking" title="Template:Social networking"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Social_networking" title="Template talk:Social networking"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Social_networking" title="Special:EditPage/Template:Social networking"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Social_networks_and_social_media" style="font-size:114%;margin:0 4em"><a href="/wiki/Social_network" title="Social network">Social networks</a> and <a href="/wiki/Social_media" title="Social media">social media</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Types</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Personal_network" title="Personal network">Personal</a></li> <li><a href="/wiki/Professional_network_service" title="Professional network service">Professional</a></li> <li><a href="/wiki/Sexual_network" title="Sexual network">Sexual</a></li> <li><a href="/wiki/Value_network" title="Value network">Value</a></li> <li><a href="/wiki/Clique" title="Clique">Clique</a> <ul><li><a href="/wiki/Adolescent_clique" title="Adolescent clique">Adolescent</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Networks</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0;background:#F4F0E;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Corporate_social_media" title="Corporate social media">Corporate social media</a></li> <li><a href="/wiki/Distributed_social_network" title="Distributed social network">Distributed social network</a> (<a href="/wiki/Comparison_of_software_and_protocols_for_distributed_social_networking" title="Comparison of software and protocols for distributed social networking"><i>list</i></a>)</li> <li><a href="/wiki/Enterprise_social_networking" title="Enterprise social networking">Enterprise social networking</a></li> <li><a href="/wiki/Enterprise_social_software" title="Enterprise social software">Enterprise social software</a></li> <li><a href="/wiki/Mobile_social_network" title="Mobile social network">Mobile social network</a></li> <li><a href="/wiki/Personal_knowledge_networking" title="Personal knowledge networking">Personal knowledge networking</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Social_networking_service" title="Social networking service">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_social_networking_services" title="List of social networking services">List of social networking services</a></li> <li><a href="/wiki/List_of_virtual_communities_with_more_than_1_million_users" title="List of virtual communities with more than 1 million users">List of virtual communities with more than 1 million users</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts and<br /> theories</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0;background:#F4F0E;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ambient_awareness" title="Ambient awareness">Ambient awareness</a></li> <li><a href="/wiki/Assortative_mixing" title="Assortative mixing">Assortative mixing</a></li> <li><a href="/wiki/Attention_inequality" title="Attention inequality">Attention inequality</a></li> <li><a href="/wiki/Bridge_(interpersonal)" title="Bridge (interpersonal)">Interpersonal bridge</a></li> <li><a href="/wiki/Organizational_network_analysis" title="Organizational network analysis">Organizational network analysis</a></li> <li><a href="/wiki/Small-world_experiment" title="Small-world experiment">Small-world experiment</a></li> <li><a href="/wiki/Social_aspects_of_television" title="Social aspects of television">Social aspects of television</a></li> <li><a href="/wiki/Social_capital" title="Social capital">Social capital</a></li> <li><a href="/wiki/Social_data_revolution" title="Social data revolution">Social data revolution</a></li> <li><a href="/wiki/Social_exchange_theory" title="Social exchange theory">Social exchange theory</a></li> <li><a href="/wiki/Social_identity_theory" title="Social identity theory">Social identity theory</a></li> <li><a href="/wiki/Social_media_and_psychology" title="Social media and psychology">Social media and psychology</a></li> <li><a href="/wiki/Social_media_intelligence" title="Social media intelligence">Social media intelligence</a></li> <li><a href="/wiki/Social_media_mining" title="Social media mining">Social media mining</a></li> <li><a href="/wiki/Social_media_optimization" title="Social media optimization">Social media optimization</a></li> <li><a href="/wiki/Social_network_analysis" title="Social network analysis">Social network analysis</a></li> <li><a href="/wiki/Social_web" title="Social web">Social web</a></li> <li><a href="/wiki/Structural_endogamy" title="Structural endogamy">Structural endogamy</a></li> <li><a href="/wiki/Virtual_collective_consciousness" title="Virtual collective consciousness">Virtual collective consciousness</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Models and<br /> processes</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Account_verification" title="Account verification">Account verification</a></li> <li><a href="/wiki/Social_network_aggregation" title="Social network aggregation">Aggregation</a></li> <li><a href="/wiki/Social_network_change_detection" class="mw-redirect" title="Social network change detection">Change detection</a></li> <li><a href="/wiki/Blockmodeling" title="Blockmodeling">Blockmodeling</a></li> <li><a href="/wiki/Collaboration_graph" title="Collaboration graph">Collaboration graph</a></li> <li><a href="/wiki/Collaborative_consumption" title="Collaborative consumption">Collaborative consumption</a></li> <li><a href="/wiki/Giant_Global_Graph" title="Giant Global Graph">Giant Global Graph</a></li> <li><a href="/wiki/Lateral_communication" title="Lateral communication">Lateral communication</a></li> <li><a href="/wiki/Reputation_system" title="Reputation system">Reputation system</a></li> <li><a href="/wiki/Social_bot" title="Social bot">Social bot</a></li> <li><a href="/wiki/Social_graph" title="Social graph">Social graph</a></li> <li><a href="/wiki/Social_media_analytics" title="Social media analytics">Social media analytics</a></li> <li><a href="/wiki/Social_network_analysis_software" title="Social network analysis software">Social network analysis software</a></li> <li><a href="/wiki/Social_networking_potential" class="mw-redirect" title="Social networking potential">Social networking potential</a></li> <li><a href="/wiki/Social_television" title="Social television">Social television</a></li> <li><a href="/wiki/Structural_cohesion" title="Structural cohesion">Structural cohesion</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Economics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0;background:#F4F0E;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Affinity_fraud" title="Affinity fraud">Affinity fraud</a></li> <li><a href="/wiki/Attention_economy" title="Attention economy">Attention economy</a></li> <li><a href="/wiki/Collaborative_finance" title="Collaborative finance">Collaborative finance</a></li> <li><a href="/wiki/Creator_economy" title="Creator economy">Creator economy</a></li> <li><a href="/wiki/Influencer_marketing" title="Influencer marketing">Influencer marketing</a></li> <li><a href="/wiki/Narrowcasting" title="Narrowcasting">Narrowcasting</a></li> <li><a href="/wiki/Sharing_economy" title="Sharing economy">Sharing economy</a></li> <li><a href="/wiki/Social_commerce" title="Social commerce">Social commerce</a></li> <li><a href="/wiki/Social_sorting" title="Social sorting">Social sorting</a></li> <li><a href="/wiki/Viral_marketing" title="Viral marketing">Viral marketing</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Phenomena</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Algorithmic_radicalization" title="Algorithmic radicalization">Algorithmic radicalization</a></li> <li><a href="/wiki/Community_recognition" title="Community recognition">Community recognition</a></li> <li><a href="/wiki/Complex_contagion" title="Complex contagion">Complex contagion</a></li> <li><a href="/wiki/Computer_addiction" title="Computer addiction">Computer addiction</a></li> <li><a href="/wiki/Consequential_strangers" title="Consequential strangers">Consequential strangers</a></li> <li><a href="/wiki/Friend_of_a_friend" title="Friend of a friend">Friend of a friend</a></li> <li><a href="/wiki/Friending_and_following" title="Friending and following">Friending and following</a></li> <li><a href="/wiki/Friendship_paradox" title="Friendship paradox">Friendship paradox</a></li> <li><a href="/wiki/Influence-for-hire" title="Influence-for-hire">Influence-for-hire</a></li> <li><a href="/wiki/Internet_addiction" class="mw-redirect" title="Internet addiction">Internet addiction</a></li> <li><a href="/wiki/Information_overload" title="Information overload">Information overload</a></li> <li><a href="/wiki/Overchoice" title="Overchoice">Overchoice</a></li> <li><a href="/wiki/Six_degrees_of_separation" title="Six degrees of separation">Six degrees of separation</a></li> <li><a href="/wiki/Social_media_addiction" class="mw-redirect" title="Social media addiction">Social media addiction</a></li> <li><a href="/wiki/Social_media_and_suicide" title="Social media and suicide">Social media and suicide</a></li> <li><a href="/wiki/Social_invisibility" title="Social invisibility">Social invisibility</a></li> <li><a href="/wiki/Social_network_game" title="Social network game">Social network game</a></li> <li><a href="/wiki/Suicide_and_the_Internet" title="Suicide and the Internet">Suicide and the Internet</a></li> <li><a href="/wiki/Tribe_(internet)" title="Tribe (internet)">Tribe</a></li> <li><a href="/wiki/Viral_phenomenon" title="Viral phenomenon">Viral phenomenon</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0;background:#F4F0E;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Friendship_recession" title="Friendship recession">Friendship recession</a></li> <li><a href="/wiki/Peer_pressure" title="Peer pressure">Peer pressure</a></li> <li><a href="/wiki/List_of_social_network_researchers" class="mw-redirect" title="List of social network researchers">Researchers</a></li> <li><a class="mw-selflink selflink">User profile</a> <ul><li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a 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