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<div> <h1>Consumer Insights</h1> <p class="h4 fw-normal font-family-primary">Analysis of viewership and adoption of streaming television. </p> </div> </div> </div> </div> </section> <section class="py-5"> <div class="container"> <div class="row posts"> <div class="col-12 col-md-6 col-lg-3 mb-4 mb-lg-5"><div class="d-none d-lg-block"><div class="thumb" style="background-image: url('https://research.mountain.com/wp-content/uploads/2024/11/CTV-Report-Stat-274-Hub-Entertainment-Research-Thumbnail-1024x1024.jpg');"></div></div><div class="post pt-3"><p class="text-uppercase fw-bold fs-tiny mb-2"><a class="color-white-egg-2" href="https://research.mountain.com/ctv-report/">CTV Report</a></p><p class="fw-bold title"><a href="https://research.mountain.com/insights/almost-80-of-streaming-viewers-are-loving-what-they-watch/" title="Almost 80% of Streaming Viewers Are Loving What They Watch">Almost 80% of Streaming Viewers Are Loving What They Watch</a></p><p class="fs-tiny color-white-egg-3 mb-0">By Frankie Karrer<br>November 22, 2024</p><div class="d-lg-none mt-4"><img src="https://research.mountain.com/wp-content/uploads/2024/11/CTV-Report-Stat-274-Hub-Entertainment-Research-Thumbnail-1024x1024.jpg" alt="Almost 80% of Streaming Viewers Are Loving What They Watch"></div></div></div><div class="col-12 col-md-6 col-lg-3 mb-4 mb-lg-5"><div class="d-none d-lg-block"><div class="thumb" style="background-image: url('https://research.mountain.com/wp-content/uploads/2024/11/MNTN-Research-Resolution-Season-Article-November-2024_Thumbnail-1600x1600-1-1024x1024.jpg');"></div></div><div class="post pt-3"><p class="fw-bold title pt-lg-4"><a href="https://research.mountain.com/trends/advertisers-take-note-momentum-from-q4-and-the-winter-holidays-drives-a-strong-resolution-season/" title="Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”">Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution 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Rise — and Brands Know It</a></p><p class="fs-tiny color-white-egg-3 mb-0">By Frankie Karrer<br>November 15, 2024</p><div class="d-lg-none mt-4"><img src="https://research.mountain.com/wp-content/uploads/2024/11/CTV-Report-Stat-273_The-Myers-Report_MNTN-Research-Thumbnail-1024x1024.jpg" alt="Connected TV Is on the Rise — and Brands Know It"></div></div></div><div class="col-12 col-md-6 col-lg-3 mb-4 mb-lg-5"><div class="d-none d-lg-block"><div class="thumb" style="background-image: url('https://research.mountain.com/wp-content/uploads/2024/10/CTV-Report-Stat-271_MNTN-Research-Thumbnail-1024x1024.jpg');"></div></div><div class="post pt-3"><p class="text-uppercase fw-bold fs-tiny mb-2"><a class="color-white-egg-2" href="https://research.mountain.com/ctv-report/">CTV Report</a></p><p class="fw-bold title"><a href="https://research.mountain.com/insights/more-than-half-of-streaming-viewers-subscribe-to-avod/" title="More Than Half of Streaming Viewers Subscribe to AVOD">More Than Half of Streaming Viewers Subscribe to AVOD</a></p><p class="fs-tiny color-white-egg-3 mb-0">By Frankie Karrer<br>October 31, 2024</p><div class="d-lg-none mt-4"><img src="https://research.mountain.com/wp-content/uploads/2024/10/CTV-Report-Stat-271_MNTN-Research-Thumbnail-1024x1024.jpg" alt="More Than Half of Streaming Viewers Subscribe to AVOD"></div></div></div><div class="col-12 col-md-6 col-lg-3 mb-4 mb-lg-5"><div class="d-none d-lg-block"><div class="thumb" style="background-image: url('https://research.mountain.com/wp-content/uploads/2024/10/CTV-Report-Stat-Stat-270_Consumers-Discover-New-Brands-or-Products-Through-TV_Thumbnail-1024x1024.jpg');"></div></div><div class="post pt-3"><p class="text-uppercase fw-bold fs-tiny mb-2"><a class="color-white-egg-2" href="https://research.mountain.com/ctv-report/">CTV Report</a></p><p class="fw-bold title"><a href="https://research.mountain.com/insights/62-of-consumers-discover-new-brands-or-products-through-tv/" title="62% of Consumers Discover New 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href="https://research.mountain.com/trends/3-trends-that-reveal-the-present-and-future-of-small-business/" title="3 Trends That Reveal the Present and Future of Small Business">3 Trends That Reveal the Present and Future of Small Business</a></p><p class="fs-tiny color-white-egg-3 mb-0">By Cat Hausler<br>October 23, 2024</p><div class="d-lg-none mt-4"><img src="https://research.mountain.com/wp-content/uploads/2024/10/MNTN-Research-Small-Business-2024-Thumbnail-1600x1600-1-1024x1024.jpg" alt="3 Trends That Reveal the Present and Future of Small Business"></div></div></div><div class="col-12 col-md-6 col-lg-3 mb-4 mb-lg-5"><div class="d-none d-lg-block"><div class="thumb" style="background-image: url('https://research.mountain.com/wp-content/uploads/2024/10/CTV-Report-Stat-269_-Streaming-Has-Passed-Linear-As-the-‘First-Stop-for-TV-Watchers_MNTN-Research-Thumbnail-1024x1024.jpg');"></div></div><div class="post pt-3"><p class="text-uppercase fw-bold fs-tiny mb-2"><a 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