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Journal de l'Académie des études marketing | 28 | 2024
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class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Manisha Sharma, Meenakshi Sharma and Anmol Mehta</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/ecommerce-and-social-media-marketing-impact-of-advertising-brand-and-price-on-brand-image-of-msme-16329.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/the-determinants-of-consumer-trust-during-a-brand-name-substitution-the-moderating-role-of-the-countrys-image--the-tunis-16273.html" class="issue-title" title="The Determinants of Consumer Trust during A Brand Name Substitution: The Moderating Role of the Country′s Image − The ′′Tunisiana−Ooredoo′′ Case">The Determinants of Consumer Trust during A Brand Name Substitution: The Moderating Role of the Country′s Image − The ′′Tunisiana−Ooredoo′′ Case</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Kannou Ahmed and Kaouther Saied Ben Rached</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/the-determinants-of-consumer-trust-during-a-brand-name-substitution-the-moderating-role-of-the-countrys-image--the-tunis-16273.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/understanding-cashless-transactions-in-india-an-examination-of-indias-transition-to-a-digital-economy-16248.html" class="issue-title" title="Digital Transactions in India− Unveiling the Growth Curve">Digital Transactions in India− Unveiling the Growth Curve</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Mona Agarwal and Monika Khatri</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/understanding-cashless-transactions-in-india-an-examination-of-indias-transition-to-a-digital-economy-16248.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/development-of-selfconstructed-tool-to-measure-factors-influencing-patient-empowerment-through-online-patient-support-gr-16246.html" class="issue-title" title="Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups">Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Vivek Pandey, Saibal Kumar Saha, Samrat Kumar Mukherjee and Ajeya Jha</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/development-of-selfconstructed-tool-to-measure-factors-influencing-patient-empowerment-through-online-patient-support-gr-16246.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/food-quality-price-fairness-location-and-physical-environment-and-customer-retention-an-evidence-from-the-oriental-food--16241.html" class="issue-title" title="Food Quality, Price Fairness, Location and Physical Environment and Customer retention: An Evidence from the Oriental Food Chains in Egypt">Food Quality, Price Fairness, Location and Physical Environment and Customer retention: An Evidence from the Oriental Food Chains in Egypt</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Khaled Gad</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/food-quality-price-fairness-location-and-physical-environment-and-customer-retention-an-evidence-from-the-oriental-food--16241.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/impact-of-pricing-and-packaging-on-consumer-buying-behavior-a-study-of-it-employees-in-india-16237.html" class="issue-title" title="Impact of Pricing and Packaging on Consumer Buying Behavior: A Study of IT Employees in India">Impact of Pricing and Packaging on Consumer Buying Behavior: A Study of IT Employees in India</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Appu A, Bhavana Raj K, Parag Kalkar and Arpan Shrivastava</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/impact-of-pricing-and-packaging-on-consumer-buying-behavior-a-study-of-it-employees-in-india-16237.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/a-review-of-adoption-theories-on-technology-acquisition-in-indian-smes-16182.html" class="issue-title" title="A Review of Adoption Theories on Technology Acquisition in Indian SMEs">A Review of Adoption Theories on Technology Acquisition in Indian SMEs</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Anuj Kumar, Anoop Pandey, Monika Arora and Purvi Pujari</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/a-review-of-adoption-theories-on-technology-acquisition-in-indian-smes-16182.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">article de recherche</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/an-appraisal-on-impact-of-artificial-intelligence-driven-algorithms-autosuggestions-in-determining-consumers-buying-beha-16181.html" class="issue-title" title="An Appraisal on Impact of Artificial Intelligence Driven Algorithms (Auto-Suggestions) in Determining Consumer′s Buying Behavior across E-Commerce Platforms">An Appraisal on Impact of Artificial Intelligence Driven Algorithms (Auto-Suggestions) in Determining Consumer′s Buying Behavior across E-Commerce Platforms</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Rajesh Verma,Vandana Sonker, Rajeev Kumar Singh and Rooplal Sharma</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/an-appraisal-on-impact-of-artificial-intelligence-driven-algorithms-autosuggestions-in-determining-consumers-buying-beha-16181.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/unveiling-the-digital-services-experience-to-wealth-customers--with-special-reference-to-state-bank-of-india--an-imperia-16180.html" class="issue-title" title="Unveiling the Digital Services Experience to Wealth Customers: With Special Reference to State Bank of India - An Imperial Banking base of Indian Economy">Unveiling the Digital Services Experience to Wealth Customers: With Special Reference to State Bank of India - An Imperial Banking base of Indian Economy</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Vikas Singh, Neema, Richa Singh Dubey and Priya Shah</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/unveiling-the-digital-services-experience-to-wealth-customers--with-special-reference-to-state-bank-of-india--an-imperia-16180.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">Article de révision</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/role-of-emotional-intelligence-on-entrepreneurial-intention-and-entrepreneurial-attitude-a-systematic-literature-review--16179.html" class="issue-title" title="Role of Emotional Intelligence on Entrepreneurial Intention and Entrepreneurial Attitude: A Systematic Literature Review and Future Research Agenda">Role of Emotional Intelligence on Entrepreneurial Intention and Entrepreneurial Attitude: A Systematic Literature Review and Future Research Agenda</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Ipsita Dash, Parameswar Nayak, Shagun Tomar, Sayed Firoj Alli and Sonal Jain</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/role-of-emotional-intelligence-on-entrepreneurial-intention-and-entrepreneurial-attitude-a-systematic-literature-review--16179.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">article de recherche</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/technology-for-governance-a-boon-or-a-bane-16178.html" class="issue-title" title="Technology for Governance: A Boon or A Bane?">Technology for Governance: A Boon or A Bane?</a></p> <ul class="list-inline authors-list mb-1"> <li class="list-inline"><i class="fas fa-user"></i> Jayasri Indiran</li> </ul> <div class="row align-items-center justify-content-between"> <div class="col-12 col-md-auto"> <nav class="nav icon-links justify-content-end custom-archor"> <a class="abstract" href="https://french.abacademies.org/abstract/technology-for-governance-a-boon-or-a-bane-16178.html" title=""><i class="fas fa-file-alt"></i> Abstrait</a> </nav> </div> </div> </div> </div> <div class="card shadow-sm mb-3 issue"> <div class="card-body p-2"> <p class="oswald fweight-300 mb-1">article de recherche</p> <p class="oswald font-size-16 mb-1"><a href="https://french.abacademies.org/abstract/a-study-on-consumer-perception-on-organic-products-and-its-certification-over-making-purchase-decision-in-chennai-16175.html" class="issue-title" title="A Study on Consumer Perception on Organic Products and its Certification Over Making Purchase Decision in Chennai">A Study on Consumer Perception on Organic Products 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