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border-radius: 50%; position: absolute; top: 50%; left: 12px; margin-top: -16px; } .category-filter select { background: transparent; border: 0; color: #fff; font-weight: bold; font-size: 18px; padding: 6px; margin-right: 18px; outline: 0; } .page-template-template-home-php .recent-articles { margin-top: 64px; background: #f4f4f4; } .page-template-template-home-php .clients-slider { background: transparent; padding-top: 0; padding-bottom: 0; position: relative; margin-top: -135px; z-index: 1; } .post-type-archive-casestudy .post-grid-columns > a { display: inline-block; width:100%; height: 33%; padding-bottom: 0 !important; height: 300px !important; } @media (min-width: 576px) { .post-type-archive-casestudy .post-grid-columns > a{ width:49.5%; } } @media (min-width: 768px) { .post-type-archive-casestudy .post-grid-columns > a { width: 32.8%; } } .new-hero .divrwp .button:first-of-type { background-color: #fff; color: #000; } .new-hero .divrwp .button:first-of-type:hover { 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border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; } .new-pill-green { color: #e9f765; border: 1px solid #e9f765; background: #1a1a1a; position: absolute; } .new-pill-purple { color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; } .single-post-nav svg { display: none !important; } .single:not(.single-careers) .post aside .widget a { display: inline-block; z-index: 1; top: 16px; left: 9px; font-weight: 800; padding: 3px 12px 1px; border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; text-decoration:none; } footer#site-footer ul.footer-menu a { color: #fff !important; } footer#site-footer ul.footer-menu a:hover { color: #e9f765 !important; } a.read-more:hover { background: unset !important; } a.read-more:after { bottom: 0 !important; } .mega-menu-item-has-children > .mega-sub-menu { padding: 6px 0 0 0 !important; } /*Footer CTA */ @media only screen and (min-width: 621px) { .fov .fov-content { max-width: 50%; } } .fov .fov-content { background: #151515; } .fov .fov-content { font-size: 20px; color: #F4F4F4; } .fov { padding-top: 0px; padding-bottom: 0px; } .fov { background-color: #151515; } .fov .background-img { background-position: right; } .fov .fov-content { margin-left: unset !important; margin-right: auto; } .fov .background-img:before { position: absolute; content: ''; top: 0; left: 0; background: rgba(255,255,255,0); width: 100%; height: 100%; z-index: -1; } .fov .wrapper { max-width: 2000px; margin: 0 auto; position: relative; } @media only screen and (max-width: 999px) { .zz-row { padding: 90px 0 0; } .zz-row .zz-image { margin-bottom: 0; } .zz-text { margin-bottom: 60px; } #mega-menu-header-menu { padding-top: 4rem !important; } } @media (max-width: 62.5rem) { .overlay-navigation nav { top: 4.125rem !important; } } .landing-hero { padding-top: 60px; } .landing-hero .panel-image { background-position: center; background-size: cover; background-repeat: no-repeat; width: 100%; position: relative; } .page-template-template-services .landing-hero .container { padding: 60px 30px 60px; } .landing-hero .read-more { background-color: #EAF765 !important; color: #1a1a1a !important; padding: 0.5rem 2.2rem; } .landing-hero .breadcrumbs { margin: -10px 15px 20px !important; } .single.single-post .icon-angle-left.new-pill { margin-bottom: 60px; } .single.single-post .icon-angle-left.new-pill svg { display: none; } @media screen and (max-width: 768px){ .mega-sub-menu .mega-menu-item .textwidget a { font-family: 'Joyride STD' !important; } } .postid-6405 .result-figure .result-icon { display: none; } .postid-6405 .result-figure .result-number { font-size: 3rem; } /*New sub menu height */ @media screen and (max-width: 768px){ .postid-6405 .results .wrapper { display: block; } } .mega-menu-wrap a { min-width: 62.5rem } /*New hero block height*/ .hero-block { padding: 10px 0; } /*Homepage H1*/ .new-hero__title { text-transform: uppercase; } /*Page builder font*/ .page-builder .text-content p, .page-builder .text-content li { margin: 0 0 10px; } .full-width-image img{ display: block; } @media screen and (max-width: 1000px){ #mega-menu-wrap-header-menu #mega-menu-header-menu li.mega-menu-megamenu>ul.mega-sub-menu>li.mega-menu-row{ max-width: none; } } /*New CTA size*/ .cta-block .btn { font-size: 14px; } /*Awards size*/ .awards-block .award h3 { font-size: 12px; line-height: 1.3; margin: 30px 0 0; text-transform: uppercase; text-align: center; } /*Legacy hero CTA size*/ .new-hero .divrwp .button { margin: 0 10px 10px; border-radius: 39px !important; background-color: #EAF765; letter-spacing: .04rem; transition: all .3s; color: #333; font-family: 'Joyride STD'; font-size: 16px; color: #f4f4f4; text-transform: uppercase; } /*Legacy CTA svg border */ .button, .btn { font-family: 'Joyride STD'; font-weight: 400; font-size: 16px; color: #f4f4f4; padding: 5px 15px; border: 2px solid #f4f4f4; border-radius: 32px; 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class="case-study-introduction clearfix padding-xy"><div class="wrapper case-study-section clearfix"><aside class="clearfix"><div class="left-content"><h1>Klarity</h1><div class="purple-text">Website Design, Website Development</div></div><div class="right-content"> <noscript><img src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-logo.png"></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-logo.png"><div class="button-wrapper"> <a href="https://klarity.nordcloud.com/" class="button purple" target="new" rel="nofollow">Launch Website</a></div></div></aside><div class="case-study-intro-body case-study-text"><div class="wrapper"><h2>Klarity comprises a unique set of cloud-management tools designed to streamline automation and spending across accounts and level-up on security in ways you hadn鈥檛 thought of.</h2><p><span style="font-weight: 400">We were thrilled to be working even more closely with Nordcloud, an IBM company - this time in connection with their tool for cloud management, after being approached by them with hopes of imagining a brand identity and visual style for a new, standalone website. <a href="https://klarity.nordcloud.com/">Klarity</a> enables business owners to have full control over their cloud estates and efficiently manage stakeholders through real-time data, automated processes, and advanced security. </span></p></div></div></div></section><section class="case-study-image case-study-full"><img src="https://makeagency.co.uk/wp-content/themes/make-theme/assets/images/placeholder.gif" data-src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-banner-2-1.png" class="b-lazy case-study-section"></section><section class="case-study-text"><div class="wrapper case-study-section"><h2>The Brief</h2><p><span style="font-weight: 400;">As the main tool for generating leads, the website is the crux of the business - meaning a slick, customer-facing website was crucial. Klarity offers a unique, </span><a href="https://klarity.nordcloud.com/"><span style="font-weight: 400;">game-changing digital product</span></a><span style="font-weight: 400;"> and therefore was in need of a website and overall brand image that reflected that. The business also needed to generate income fairly quickly, meaning we were tasked with developing a website that would make this as seamless as possible.聽</span></p></div></section><section class="case-study-image case-study-full"><img src="https://makeagency.co.uk/wp-content/themes/make-theme/assets/images/placeholder.gif" data-src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-banner-3-2.png" class="b-lazy case-study-section"></section><section class="case-study-text"><div class="wrapper case-study-section"><h2>The Challenge</h2><p><span style="font-weight: 400;">As ever, it鈥檚 tough to break through and be seen in a saturated marketplace. Our main challenge was <a href="https://makeagency.co.uk/our-services/website-development/">designing a website</a> and elevating a product that stood out from the digital crowd. Klarity was born from the success of working alongside other Nordcloud services, but it now needed to stand alone as an independent product in its own right. For this to work, the business needed to look, feel and sound the part. </span></p></div></section><section class="case-study-image case-study-full"><img src="https://makeagency.co.uk/wp-content/themes/make-theme/assets/images/placeholder.gif" data-src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-banner-3-1.png" class="b-lazy case-study-section"></section><section class="case-study-text"><div class="wrapper case-study-section"><h2>The Process</h2><p><span style="font-weight: 400;">Working alongside the newly-formed digital marketing team at Klarity to envision a fresh brand identity and looking to market-leading SaaS companies for inspiration, we collectively agreed that illustration and animation should play a big part if we were to stand out from the competition.聽</span></p><p><span style="font-weight: 400;">Our <a href="https://makeagency.co.uk/our-services/social/creative-content/">in-house illustration and animation teams</a> collaborated to come up with a series of digital illustrations to sit at the heart of the Klarity brand. The illustrations took the form of a playful, sketch-like style, using a mainly black and white colour palette with splashes of brand colours to accentuate certain services. Animations were used consistently across the site, videos and digital ads to encourage online traffic.聽</span></p><p><span style="font-weight: 400;">We made sure the website was super easy to navigate, with key sections for 'How it works' and 'Who is it for' - making it accessible and simple to understand the product with just a few clicks. We also built an </span><a href="https://klarity.nordcloud.com/pricing/"><span style="font-weight: 400;">extensive pricing calculator</span></a><span style="font-weight: 400;"> that allows customers to itemise a cost based on their actual cloud consumption. This tool has proved invaluable and the main lead-generator as it personalises the customer鈥檚 experience on the site before providing a unique quote. </span></p></div></section><section class="case-study-image case-study-full"><img src="https://makeagency.co.uk/wp-content/themes/make-theme/assets/images/placeholder.gif" data-src="https://makeagency.co.uk/wp-content/uploads/2022/05/Klarity-banner-1-1.png" class="b-lazy case-study-section"></section><section class="case-study-text"><div class="wrapper case-study-section"><h2>The Results</h2><p><span style="font-weight: 400;">The new look has been positively accepted and embraced by the Nordcloud and wider IBM team. In the time that the re-launched business has been in operation (over 18 months), Klarity has really taken off and grown in various international markets, ranking well in SERPs. The website is the centre of all marketing activity and, as a result, drives brand awareness and generates new enquiries. Its charismatic visual style has been well received by customers.聽</span></p></div></section><section class="talk-to-the-team purple-bg white-text"><div class="wrapper"><h2>Talk to the team about your project.</h2><div class="slide-content"><p>Looking for help with a website or brand? Our helpful team will give you a free consultation and provide the best way forward for your exciting new project. 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