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style="padding-top: 8px;"> </p> <ul> <li><strong>Small Business Event Planning: First Steps</strong> <ul> <li>Make a list of details - everything including lighting and public transportation, to content and refreshments</li> <li>Decide upon your target audience before anything else</li> <li>Watch out for other industry events when scheduling</li> <li>Have a clear business purpose for holding the event</li> <li>Know your limitations</li> <li>Be flexible with changes in size, location and other details</li> <li>Create SMART goals</li> </ul> </li> <li><strong>Marketing</strong> <ul> <li>Be tireless in your efforts or your event will fail</li> <li>You`ll need a DETAILED marketing plan</li> <li>Lay out in writing why your target market should attend - don`t assume the benefits are obvious.</li> <li>Define good reason(s) for people to show up.</li> <li>Use Twitter hashtags.</li> <li>Learn how to talk to the media</li> <li>Buy advertising on social media networks</li> <li>Use online social pre-events to promote the main event</li> <li>Create an awesome low-budget promotional video</li> <li>Use YouTube to promote your event</li> <li>Leverage event registration platforms like Meetup</li> <li>Get local bloggers involved</li> <li>Get listed on sites catering to your group</li> <li>Use online registration</li> <li>Make it easy on your speakers to publicize to their followers</li> <li>Offer local partners incentives to promote you</li> <li>Give early bird incentives</li> </ul> </li> <li><strong>Team Considerations</strong> <ul> <li>Follow up - and follow up again</li> <li>Delegate responsibilities</li> <li>Always underestimate turnout, for sponsors</li> <li>Sponsors are royalty - make sure they feel like it</li> <li>Have a skilled social media team cover your event</li> <li>Ask people what they think, and be ready for feedback good or bad</li> <li>Look for vendors who serve your niche and are willing to get involved</li> </ul> </li> <li><strong>Budget</strong> <ul> <li>Create an expense budget - and save money through "in-kind" sponsor donations</li> <li>Develop a "financing plan" for your event, and estimate the numbers</li> <li>Consider crowdfunding as a new option to raise money for an event</li> </ul> </li> <li><strong>Contingency Plan</strong> <ul> <li>Be ready to lend a hand to fill any gaps</li> <li>Imagine the event, step by step, and make a 2-column list: what could go wrong in one column, and your contingency plan in the second</li> </ul> </li> <li><strong>Event Day</strong> <ul> <li>Attitude is contagious</li> <li>Set expectations carefully - then deliver</li> <li>Always ask yourself: How is this relevant to attendees?</li> <li>Let crowd reaction be your barometer</li> <li>Look your best</li> <li>As the master of ceremonies or a speaker - practice</li> </ul> </li> </ul> </div> </div> </div> <div class="container_fluid"> <div class="bg-footer"> <div class="container py-4"> <div class="d-flex justify-content-center pt-4"> <div class="text-center 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