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hUZgPc"><span itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><a itemProp="item" href="https://www.semrush.com/academy/courses/"><span itemProp="name">Courses</span></a> / <meta itemProp="position" content="2"/></span></span><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 iEMvwt breadcrumbs__StyledTextContent-sc-1v67b40-0 hUZgPc"><span itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><a itemProp="item" href="https://www.semrush.com/academy/courses/seo/"><span itemProp="name">SEO</span></a> / <meta itemProp="position" content="3"/></span></span><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 iEMvwt breadcrumbs__StyledTextContent-sc-1v67b40-0 hUZgPc"><span itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><span itemProp="item"><span itemProp="name">Local SEO Course with Greg Gifford</span></span> <meta itemProp="position" content="4"/></span></span></div></div></div><div class="page-section__SectionStyled-sc-rosswz-0 hZNmOU"><div class="box-adaptive__BoxStyled-sc-g2wy39-0"><div data-path="course.header"><div data-test="promo-heading" class="box-adaptive__BoxStyled-sc-g2wy39-0 hNKXzg"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 fKKqRf"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 npnwQ"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 iGCiLN"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0"><h1 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 eUUshw">Local SEO Course with Greg Gifford</h1></div><div data-test="description" class="box-adaptive__BoxStyled-sc-g2wy39-0"><p data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 eprsOo">For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.</p></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bPQhRC course-default__CTAStyled-sc-1ic3ymq-1 iTXgkP"><span data-test="button-action" class="base-button__BaseButton-sc-1hqbwl-0 primary-button__PrimaryButton-sc-1gi77ac-0 fYofqp iaZtUl"><button class="___SButton_bnhfy_gg_ __disabled_bnhfy_gg_ _size_l_bnhfy_gg_ __loading_bnhfy_gg_ _theme_primary-info_bnhfy_gg_" style="width:100%" data-ui-name="Button" type="button" disabled="" aria-busy="true" aria-disabled="true" tabindex="-1" aria-label="button"><span class="___SInner_bnhfy_gg_ __loading_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text">Enroll for free</span></span><span class="___SSpin_bnhfy_gg_" data-ui-name="Box"><svg class="_size_l_bnhfy_gg_ _theme_primary-info_bnhfy_gg_ ___SSpin_1cj1c_gg_ _theme_invert_1cj1c_gg_ 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esLWW">Who is this сourse for?</h2><div data-test="caption" class="box-adaptive__BoxStyled-sc-g2wy39-0 eIicuz advantage-info-list__Caption-sc-12tgtfu-0 dzcXBe"><div data-test="markup-container" class="box-adaptive__BoxStyled-sc-g2wy39-0 jkVZDN markup-container__BoxAdaptiveStyled-sc-uymhhm-0 OmSsX"><p>Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.</p></div></div></div><div data-test="goal" class="column__ColumnStyled-sc-xt4v4z-0 chWEwP advantage-info-list__ColumnStyled-sc-12tgtfu-1 bkpQMD"><h2 data-test="heading" class="text-content__TextStyled-sc-1stkrsz-0 esLWW">What you’ll learn</h2><div data-test="caption" class="box-adaptive__BoxStyled-sc-g2wy39-0 eIicuz advantage-info-list__Caption-sc-12tgtfu-0 dzcXBe"><div data-test="markup-container" class="box-adaptive__BoxStyled-sc-g2wy39-0 jkVZDN markup-container__BoxAdaptiveStyled-sc-uymhhm-0 OmSsX"><p>Take this course to learn how and when to do local SEO to attract local customers to your business.</p></div></div></div></div></div></div></div></div></div></div><div class="page-section__SectionStyled-sc-rosswz-0 hZNmOU"><div class="box-adaptive__BoxStyled-sc-g2wy39-0"><div data-test="certification-widget" class="box-adaptive__BoxStyled-sc-g2wy39-0 lalkAx certification-widget__SupportWidgetStyled-sc-le2rgo-0 gquTqu"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eDtXEM"><img src="https://static.semrush.com/academy-assets/img/banners/sertification-logo.svg" class="image__ImageStyled-sc-rj8okk-0 fJBMCf" alt="Certification logo" data-test="logo"/></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 iSUGrL"><h2 data-test="title" class="typography__TextStyled-sc-453ig0-0 eDfgsA certification-widget__TextContentStyled-sc-le2rgo-1 fidmzJ">Earn Your Certificate from Semrush Academy</h2><div class="box-adaptive__BoxStyled-sc-g2wy39-0 otROk certification-widget__SupportTextContentWrapperStyled-sc-le2rgo-2 fliTdh"><p data-test="caption" class="typography__TextStyled-sc-453ig0-0 giUyyQ">Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. <a href="/academy/certification/" data-test="link" class="certification-widget__SupportLink-sc-le2rgo-3 dOxgIG">Learn more</a></p></div></div></div></div></div><div class="page-section__SectionStyled-sc-rosswz-0 hZNmOU"><div class="box-adaptive__BoxStyled-sc-g2wy39-0"><div data-test="instructors-list" class="box-adaptive__BoxStyled-sc-g2wy39-0 iBGugI instructors-list__Wrapper-sc-jirsnc-0 jda-DlJ"><div data-test="instructor" class="box-adaptive__BoxStyled-sc-g2wy39-0 fdhuNG"><div data-test="avatar" class="box-adaptive__BoxStyled-sc-g2wy39-0"><div data-test="image-card-background" class="box-adaptive__BoxStyled-sc-g2wy39-0 bFZbmO image-instructor-background__ImageBackground-sc-1qnur35-0 dLdnMW"><img class="image__ImageStyled-sc-rj8okk-0 fJBMCf image-card__ImageStyled-sc-ktg0q1-0 kApoXl lazyload" data-src="https://static.semrush.com/academy/uploads/media/d8/5d/d85dd07441fe98a3caeb1f6275fc234c/user.png" loading="lazy" alt="Semrush Academy" data-test="instructor-avatar" width="100%" height="100%"/></div></div><div data-test="text" class="box-adaptive__BoxStyled-sc-g2wy39-0 hRBNtf"><h2 data-test="name" class="text-content__TextStyled-sc-1stkrsz-0 egBBRn">Semrush Academy</h2><span data-test="bio" class="text-content__TextStyled-sc-1stkrsz-0 CCoLs">This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.</span><p data-test="quote" class="text-content__TextStyled-sc-1stkrsz-0 bXqoZS"></p></div></div></div></div></div><div class="page-section__SectionStyled-sc-rosswz-0 hZNmOU"><div class="box-adaptive__BoxStyled-sc-g2wy39-0"><div data-test="course-lessons" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure__CourseStructureStyled-sc-165qonh-0 ktTRLZ"><div data-test="heading" class="box-adaptive__BoxStyled-sc-g2wy39-0 iNgdGN"><h2 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 iVjcQy">Course Structure</h2></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">1</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">What is Local SEO</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement. </span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">4 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">2</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Local Ranking Factors</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">5 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">3</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Links</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">8 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">4</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Content</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">13 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">5</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Citations</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">7 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">6</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Reviews</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">10 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">7</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Google My Business</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">8 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">8</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Google Posts and Q&A</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">9 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">9</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Other Signals</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">6 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div><div data-test="lesson" class="box-adaptive__BoxStyled-sc-g2wy39-0 fEKvnz"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 buMzqK course-structure-item__CourseStructureItemStyled-sc-1oiq4yb-0 gawRjY"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 jHntzi"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 eoWNAy"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 dVyQcE"><div data-test="number" class="box-adaptive__BoxStyled-sc-g2wy39-0 hDbNDo course-structure-item__CounterStyled-sc-1oiq4yb-1 duyAoh"><span data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 cSacXC">10</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 gVEnUU"><div data-test="title" class="box-adaptive__BoxStyled-sc-g2wy39-0 eUktLQ"><h3 data-test="text-content" class="text-content__TextStyled-sc-1stkrsz-0 lbHblK">Reporting</h3></div><span data-test="description" class="text-content__TextStyled-sc-1stkrsz-0 fcciKH">Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.</span></div></div><div class="box-adaptive__BoxStyled-sc-g2wy39-0 bFHnqG"><div class="box-adaptive__BoxStyled-sc-g2wy39-0 hdFKJv"><div data-test="videos" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TotalVideosStyled-sc-1oiq4yb-3 hgVuqL">1 video</div><div data-test="time-to-finish" class="box-adaptive__BoxStyled-sc-g2wy39-0 course-structure-item__TimeToFinishStyled-sc-1oiq4yb-2 gaJHTf">8 minutes</div></div><div data-test="button" class="box-adaptive__BoxStyled-sc-g2wy39-0 igsopy"><span data-test="button-tertiary" class="base-button__BaseButton-sc-1hqbwl-0 tertiary-button__TertiaryButton-sc-hxnf0z-0 fYofqp gexyxJ course-structure-item__ButtonStyled-sc-1oiq4yb-5 cPgqnS"><button class="___SButton_bnhfy_gg_ _size_l_bnhfy_gg_ _theme_tertiary-info_bnhfy_gg_" data-ui-name="Button" type="button" tabindex="0" title="Read more" aria-label="button"><span class="___SInner_bnhfy_gg_" data-ui-name="Box"><span class="_size_l_bnhfy_gg_ ___SText_bnhfy_gg_" data-ui-name="Button.Text"><span class="course-structure-item__SpanMoreTextStyled-sc-1oiq4yb-6 eYDpSq">Read more</span><span class="course-structure-item__SpanIconStyled-sc-1oiq4yb-7 hksIYj"><svg data-test="svg-icon-arrow-down-bold" viewBox="0 0 20 20" width="20" height="20" class="svg-icon__SvgStyled-sc-1j86zxl-0 hozKVe course-structure-item__IconStyled-sc-1oiq4yb-4 mFMnx"><use xlink:href="#arrow-down-bold"></use></svg></span></span></span></button></span></div></div></div></div></div></div></div></div><div class="page-section__SectionStyled-sc-rosswz-0 hZNmOU"><div data-path="course.widget"><div data-test="course-widget" class="box-adaptive__BoxStyled-sc-g2wy39-0 dSqKfK course-widget__CourseWidgetStyled-sc-1ooo4nz-0 brLUfO"><span data-test="title" class="text-content__TextStyled-sc-1stkrsz-0 jjEMEL course-widget__TextContentStyled-sc-1ooo4nz-1 jOFtmn">Start the Course</span><div 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