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And solve common problems.</p><p>For example, here’s Stella & Chewy’s FAQ page:</p><figure class="easyimage easyimage-side"><picture><img alt="Dog food FAQ page with question search box, faqs list, and contact us button." data-original="https://static.semrush.com/blog/uploads/media/aa/45/aa45c4f8159879a9f23ef8d30ce0adf3/0448611168c771a00ede7a373d6be8df/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/aa/45/aa45c4f8159879a9f23ef8d30ce0adf3/0448611168c771a00ede7a373d6be8df/9GWvUvlBbBbn44jdFI7vcG0mGYqQaKBUfSdrWWHIik0l4lUn4KejBxLNDms0T4sIxYBU349IpONe-5A5xBxzLDn9rC21KFMj4JXyWlcBW-eajrnwQERmMi5tw2E_BqC8V4tDNzX5uj-djk69VyQbQ5w.png" width="1010"/></picture></figure><p>It’s an effective FAQ page because it anticipates the audience's needs. It also answers common questions and guides visitors to other relevant site content.</p><p>FAQ pages may also include questions and answers about:</p><ul> <li style="list-style-type:disc">Common industry questions</li> <li style="list-style-type:disc">Operating hours</li> <li style="list-style-type:disc">Return policies</li> <li style="list-style-type:disc">Payment options</li> <li style="list-style-type:disc">Shipping information</li> <li style="list-style-type:disc">Contact options</li> <li style="list-style-type:disc">Jobs</li></ul><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Pro tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Want to start building an FAQ page but don’t know where to start? Find questions that your customers are actually searching for with the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>.</em></p></div></aside><h2 id="why-you-need-an-faq-page">Why You Need an FAQ Page</h2><p>Here are the benefits of having an FAQ page.</p><h3 id="it-increases-site-traffic-and-online-visibility">It Increases Site Traffic and Online Visibility</h3><p>When people search for answers related to your business, your FAQ page can appear in search results. So creating an optimized FAQ page can improve your online presence.</p><p>For example, WhatsApp’s FAQ page about disappearing messages is a <a href="https://www.semrush.com/blog/featured-snippets/" style="text-decoration:none">featured snippet</a> on the Google results page:</p><figure class="easyimage easyimage-side"><picture><img alt="google search for "what are disappearing messages on whatsapp" shows featured snippet for whatsapp help center" data-original="https://static.semrush.com/blog/uploads/media/49/10/491092d12780119db8ae34b837554c9b/c41ac6584c7cb2f908b0c826e0ed38b8/original.png" height="1145" loading="lazy" src="https://static.semrush.com/blog/uploads/media/49/10/491092d12780119db8ae34b837554c9b/c41ac6584c7cb2f908b0c826e0ed38b8/2H-BDLTlxL56ZD5gXwm-3NqJHCBubh53THYGanPvTjuXv9QBhMilcUQbudRCQvKIho5PlVYXPTzy3dLeA-by3cKuGJh5Ewvs9hvNuxctHTYjuzq0Z6_kYn22QEKymfYTbAlPDfdZVgL-OVsRVJs5ENk.png" width="1010"/></picture></figure><p>FAQ pages are good for SEO as they have the potential to drive significant, relevant organic traffic. By targeting <a href="https://www.semrush.com/blog/question-keywords/" style="text-decoration:none">question keywords</a> that potential customers use to learn more about your brand or products.</p><p>For example, WhatsApp’s FAQ page gets 650.8K visitors per month, according to Semrush’s <a href="https://www.semrush.com/analytics/organic/" style="text-decoration:none">Organic Research tool</a>.</p><figure class="easyimage easyimage-side"><picture><img alt="WhatsApp FAQ page shows 658k in traffic via Organic Research tool" data-original="https://static.semrush.com/blog/uploads/media/89/eb/89ebe83860ead77b078d4035a9dfb411/bffb2f48a330bcc397494cffb7e76316/original.png" height="443" loading="lazy" src="https://static.semrush.com/blog/uploads/media/89/eb/89ebe83860ead77b078d4035a9dfb411/bffb2f48a330bcc397494cffb7e76316/GG2HazUEn6q9EuupXUiei0Q_EjTSPgUwqpYeig9_yNS-xb_ZuTBWZfB1q7VUlEhiubSCwZ9Al5F3FVT5cZ3h8vilVFTSZVXKY81DmBNE4xxXKHj_FGI6WIOwkIOYchNyF61OcaZOmlJk1Wp9vdKv_iw.png" width="1010"/></picture></figure><p>Because the page is ranking in the top 10 for several high-volume <a href="https://www.semrush.com/blog/question-keywords/" style="text-decoration:none">question keywords</a>, like:</p><ul> <li style="list-style-type:disc">“How to know if someone blocked you” - 4.4K searches per month</li> <li style="list-style-type:disc">“How to download whatsapp” - 1.3K searches per month</li> <li style="list-style-type:disc">“How to delete whatsapp group” - 1.6K searches per month</li></ul><figure class="easyimage easyimage-side"><picture><img alt="organic search positions report in the organic research tool for whatsapp faq keywords" data-original="https://static.semrush.com/blog/uploads/media/67/41/674153f21d0c05e6b8730a985fa50c62/d049d853d28471711beb2d4f7949c7cb/original.png" height="748" loading="lazy" src="https://static.semrush.com/blog/uploads/media/67/41/674153f21d0c05e6b8730a985fa50c62/d049d853d28471711beb2d4f7949c7cb/w5m9IhS5JchiS-DxNWj97k4SAF_aacPQ2zYOWMD7pUKiog0iNLF7A_Z-LO7qSQyWvaPNhPkWXXLIeMfgSR82PSzsKyPJ8rdKLuZCUjH_B69akk5nHRUphqFSA8teZFDIwVbj5dtdyY-MGh86BzDndMY.png" width="1010"/></picture></figure><h3 id="it-improves-the-customer-experience">It Improves the Customer Experience</h3><p>An FAQ page improves the customer experience. Because it helps users get answers faster. Rather than having to dig deep into your website or reach out to customer service.</p><p>More specifically, FAQ pages do the following:</p><ul> <li style="list-style-type:disc">Give potential customers information to aid their decision-making process</li> <li style="list-style-type:disc">Make key information readily available, which shows that your business is transparent and values customer satisfaction</li></ul><p>When people find answers to their questions, they may forgo contacting support. Which can save your staff time and resources.</p><h3 id="it-strengthens-your-authoritativeness">It Strengthens Your Authoritativeness</h3><p>FAQ content establishes authority, giving you an edge over competitors who may not be openly addressing common questions.</p><p>For example, Stella & Chewy’s uses their FAQ page to establish that they are dog food experts. By answering questions like, “How do I transition (my dog to new food)?”</p><figure class="easyimage easyimage-side"><picture><img alt="Brand links to tips pages to walk animal owners through transitioning pet friends to new food" data-original="https://static.semrush.com/blog/uploads/media/03/9e/039e3f9db7270c8c28c91b64e4b94542/69ca9393fe6e0ea4d06ffc286202e943/original.png" height="588" loading="lazy" src="https://static.semrush.com/blog/uploads/media/03/9e/039e3f9db7270c8c28c91b64e4b94542/69ca9393fe6e0ea4d06ffc286202e943/chmoo7E8EeXSJcVyHjeto1318B3QRYfixTnrpSwDdr2MjBWa4tOj25c-2dT1xQfZpgvjbCm-TnG9-4Qj0J7KrTEKQDfn_f_uFaWvoofLRo57YnUii0WrFO2afESh3yRIV4flKemIbggg4ui1Q10HF44.png" width="1010"/></picture></figure><p>Doing this can demonstrate your expertise. Because your answers showcase your knowledge. Which can lead to increased customer trust.</p><h2 id="8-great-faq-page-examples">8 Great FAQ Page Examples</h2><p>Struggling to come up with your own FAQ page?</p><p>Here are eight great examples for your inspiration.</p><h3 id="1">1. <a href="https://www.irs.gov/faqs" style="text-decoration:none">The IRS</a></h3><p>Because the IRS is a government entity, it makes sense that their FAQ page design is less creative.</p><p>But they offer a great user experience. If visitors have a specific question or topic, they can use the search bar at the top of the page.</p><figure class="easyimage easyimage-side"><picture><img alt="FAQ search bar highlighted" data-original="https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/original.png" height="845" loading="lazy" src="https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/tP626R481SZunkw0xTy8aFvEoBlNgdoA_Ek4CbmidP0tQU5n_iahG_sp6DQ9NQsaZH1QX35jSVyx3qGKj9p4_OyrbehyxqNDuhlvrkeR9NS8bQSO0Q-dyrxGYtPO1-Y6sbIUgs63ZBMHjwCPOlEV3UY.png" width="1010"/></picture></figure><p>The answer to each question is “hidden” behind a drop-down, so users can skim the page quickly and only click on the questions they want.</p><figure class="easyimage easyimage-side"><picture><img alt="IRS frequently asked question with hidden dropdown answer." data-original="https://static.semrush.com/blog/uploads/media/f8/01/f80189178b5f1988e31654a947c11b75/ed21e31acf15d863054388c5e3ae4fe5/original.png" height="807" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f8/01/f80189178b5f1988e31654a947c11b75/ed21e31acf15d863054388c5e3ae4fe5/ijuRj9OZJWa3hEMWx4dLPUFW8MNC1N_dKcQeVo8IPSzIwMDC2F-x1hPq6L9svyRVvpq4189ei5WlChZpZi-ib-EQK9ZjXg_jViUmxNSgcRO0pmiTtdTmCs62GvtxdEB70ed1S2gNesgSyiWujd4CEvs.png" width="1010"/></picture></figure><h3 id="2">2. <a href="https://aws.amazon.com/faqs/" style="text-decoration:none">Amazon Web Services</a></h3><p>The Amazon Web Services FAQ page uses a simple, easy-to-navigate design.</p><figure class="easyimage easyimage-side"><picture><img alt="Amazon AWS faq page example with links to each individual product's faq page." data-original="https://static.semrush.com/blog/uploads/media/50/1c/501c4b8784737ebc99a2fd8e0f7c0a4f/c6f3bc1aca1afa7800db36d7454f7a31/original.png" height="988" loading="lazy" src="https://static.semrush.com/blog/uploads/media/50/1c/501c4b8784737ebc99a2fd8e0f7c0a4f/c6f3bc1aca1afa7800db36d7454f7a31/FI7BbTyAjYEQ817eutrucFpk1NUulFd4DWE3GG9bVmPKj5Mlx63_flPLhLi7_8t6cfHu825ob5QPAQcBOh6vTUPteR2r-K1TlDN4pMjkcjlzuLY5ciwTUukoQQX4SCt81ZBheqD6xMeDBMNRjoLj9MI.png" width="1010"/></picture></figure><p>If you continue to scroll down, the page includes many links under different categories. </p><p>Once you click on a topic, you’ll find an accompanying article with additional questions and answers within that topic.</p><figure class="easyimage easyimage-side"><picture><img alt="Questions about amazon auto scaling product answered on separate page" data-original="https://static.semrush.com/blog/uploads/media/7a/1f/7a1f2778103e140e1fbea4c9f26d7aab/bbdf669a9e221d6a205a9f61a21e4f3f/original.png" height="954" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7a/1f/7a1f2778103e140e1fbea4c9f26d7aab/bbdf669a9e221d6a205a9f61a21e4f3f/8YCl8zEnf5ZVbDe9QVZfZ1SM5XlmZucAH_wLPjp0maHnrIGDwnmlkYKbQd25fHtMY7Wy0Wbn9Yr33ZioppMpSBAGS_ABJ8i-1JrQxgpAjVHdpgNhWAWkFFSbBo1S_GSp6pARmf_WOWa-55VHSBDAlVk.png" width="1010"/></picture></figure><h3 id="3">3. <a href="https://help.target.com/help" style="text-decoration:none">Target</a></h3><p>Target’s main domain has a help section to assist users with orders, returns, etc.</p><figure class="easyimage easyimage-side"><picture><img alt="Target help page example with boxes for different topics" data-original="https://static.semrush.com/blog/uploads/media/22/15/22153119877a8c2f159264e93d0c6888/77450438848d9ed0ff99d0c2da137b5e/original.png" height="874" loading="lazy" src="https://static.semrush.com/blog/uploads/media/22/15/22153119877a8c2f159264e93d0c6888/77450438848d9ed0ff99d0c2da137b5e/LzJPNx7tVGFKMi-DITLQElaUZbUHzQKQ7zI2uiy5oAf3xiXywKxCBVevAeRKZE-6ALaGJSgs0mCvUTpCfv1gaZ6tLSD9s1Nzg4t3GawJGfkomNSzXuIHMenOP7N21p7Z-Ig-sTvk8maJe5pw5X81oZ4.png" width="1010"/></picture></figure><p>However, its corporate domain has more specific FAQ pages targeting different user segments (like “Media” and “<a href="https://corporate.target.com/careers/faqs" style="text-decoration:none">Careers</a>”).</p><figure class="easyimage easyimage-side"><picture><img alt="Target's career faq page answers questions about applying for a position" data-original="https://static.semrush.com/blog/uploads/media/d7/d9/d7d904963450de0ecf61ac97b989e7ef/7c2ccc79d8d48edac36a7999511ee0b0/original.png" height="1013" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d7/d9/d7d904963450de0ecf61ac97b989e7ef/7c2ccc79d8d48edac36a7999511ee0b0/p1tHwoKrXyOigZibaz62ePbwGOu3-k6XXEV0Duixpu4kOT3RIbXOtDAP2p8Z3jfapQjAye7ciYP166dT_M__B6barBJCMKb5fh_NsST6e5dpMonj3-YC_hBKvL4xaIyx6dutibClG6le7OlWw-RMyps.png" width="1010"/></picture></figure><p>The average Target shopper probably isn’t interested in these categories. So it makes sense to separate them.</p><h3 id="4">4. <a href="https://www.planetfitness.com/about-planet-fitness/customer-service" style="text-decoration:none">Planet Fitness</a></h3><p>Planet Fitness is a gym chain known for its beginner-friendly simplicity. Its FAQ page follows suit:</p><figure class="easyimage easyimage-side"><picture><img alt="Planet Fitness FAQ page example" data-original="https://static.semrush.com/blog/uploads/media/9e/30/9e3030747a54e9422a2da6d7493c4aad/9da8fddb3264d45244140c723a3dbdbd/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9e/30/9e3030747a54e9422a2da6d7493c4aad/9da8fddb3264d45244140c723a3dbdbd/Y-1fBugHB9uFjv1CS34uxTddmkyH7d8Rk6my9w7-Zg_dVlc-qX4-tTNZ9UzRSZcqWw_i13ytMCZrYAA-ALRkYs5Tdg_rPpNFY6heorYlj3a7CSWUp9-rMTxSbXwznoBIlNe4hbsMmH86StpLLOwjMkU.png" width="1010" height="916"/></picture></figure><p>Its initial FAQ page has a list of common questions with drop-down-style answers.</p><figure class="easyimage easyimage-side"><picture><img alt="Hidden element reveals answer to faq" data-original="https://static.semrush.com/blog/uploads/media/16/14/1614d8bc5d52dfc5e841a120e8fa7fcc/f75ef10b8a5e5a7c4ffc44967991b6d8/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/16/14/1614d8bc5d52dfc5e841a120e8fa7fcc/f75ef10b8a5e5a7c4ffc44967991b6d8/c5P4d5OZKCKpLpV6uItsMwaYKbHh7k7bhBQg9fMLIS8J8gV8Ap08OXAD19hv0_EJFBMB_u-04Dj8HzdDQbuNyXjoUR0ZSQz7l4ktKx0M1SuusLDPQ8bdaMOXZIKhsPq3D1_3k3e5-6VSsu87pCKra6M.png" width="1010" height="674"/></picture></figure><p>If you scroll further down, you’ll see a section labeled “More Topics.” That directs you to additional FAQs depending on what information you need.</p><p>It also includes an option to contact your Planet Fitness club directly.</p><figure class="easyimage easyimage-side"><picture><img alt="More topics are listed below the FAQs like membership faqs, billing faqs, and club faqs" data-original="https://static.semrush.com/blog/uploads/media/7a/49/7a49c5fe2e41b673ff7ada92f0044c36/d90fae0b5a88b500be83246eca4aaefb/original.png" height="634" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7a/49/7a49c5fe2e41b673ff7ada92f0044c36/d90fae0b5a88b500be83246eca4aaefb/w-FsYdpcL1Mc80KJySPvDqyeGp_SdUaLgm-1NOy7pBK22m1ElhvMYxdczq0hq-ONhRJJVq4q7bspiverrEJLE8g9U77obyzFNlTbLtK3wWqRXBbxhaM6rNIE8Oh4a1xcdxTXgeoJysav6zlDnvcDnhQ.png" width="1010"/></picture></figure><h3 id="5">5. <a href="https://www.dunkindonuts.com/en/about/contact-us/faqs" style="text-decoration:none">Dunkin’</a></h3><p>This famous coffee chain’s FAQ page keeps things simple.</p><p>Users can toggle between a few different categories on the top navigation bar. Or navigate directly to their most popular questions:</p><figure class="easyimage easyimage-side"><picture><img alt="dunkin donuts example faq page" data-original="https://static.semrush.com/blog/uploads/media/7f/a6/7fa6e6f097d5b95c39c4048b97157426/322a1c830f5ea7fbbeb300e3a6e6a830/original.png" height="856" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7f/a6/7fa6e6f097d5b95c39c4048b97157426/322a1c830f5ea7fbbeb300e3a6e6a830/_uwv6lz7fme9MXyGzOJkLA7aPM9nymOVfsfp7_qb4k-npxo4QYkQsRa5gpfgPPvtx9WxbdKxfDhupBU_-pi-4iNbf1pSk2CzPRIv1JrXyqb3FcfHJVtRNByZpWa4SbLB6JDU3oDGNQxAsEOSRMskYHk.png" width="1010"/></picture></figure><p>And once users find what they need, they can click a drop-down to view easy-to-skim related questions:</p><figure class="easyimage easyimage-side"><picture><img alt="faq page design allows you to expand all and collapse all questions and answers by topic" data-original="https://static.semrush.com/blog/uploads/media/7e/74/7e74ffdb9418cd31142289759ef9f520/3086bdbd2a3d570467b649aa7420d5c7/original.png" height="927" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7e/74/7e74ffdb9418cd31142289759ef9f520/3086bdbd2a3d570467b649aa7420d5c7/iz-vcEwMvAT81NFr5Yz3JPapYN_zDdfCGV50rC74BZUCCTRBWLdKCt_rGw0mJ9NgfYJ3AZDbYlf1-ESadhNJsbuaZDsIrCcMnIjbHoogM_u9ydx8uC_qOFooShhoqa0M_lSMOBXAgTxRSmyHpN7Hed8.png" width="1010"/></picture></figure><h3 id="6--lily’s-kitchen">6. Lily’s Kitchen</h3><p>Pet food brand <a href="https://www.lilyskitchen.co.uk/frequently-asked-questions/" style="text-decoration:none">Lily’s Kitchen</a> categorizes their questions on the left-hand side of the FAQ page.</p><figure class="easyimage easyimage-side"><picture><img alt="faqs in the lefthand navigation help you navigate the full page by topic such as ethics, ingredients, and how to feed your pets" data-original="https://static.semrush.com/blog/uploads/media/0d/d3/0dd399218ff0fbe167acea57497731b4/91a79e11d691c62b68ff5d12b08a1ae8/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0d/d3/0dd399218ff0fbe167acea57497731b4/91a79e11d691c62b68ff5d12b08a1ae8/e7FHRkmv7MczBqB5kUm_JLKu0sQXovQbg8ie7sM1XUNrj1Ik4FwQzbSuW9ViTeihp-4p-8B5SmbcBPN1zjwCGvF27raYeyR0Bf_lXFmFr4QQZuzNEaWNUvCvM9FLfNCwtmrv7lygHMMBDBMzc5D0Nvs.png" width="1010" height="1004"/></picture></figure><p>If users can’t find answers, they can contact Lily’s Kitchen’s customer service team using the link under the main heading.</p><figure class="easyimage easyimage-side"><picture><img alt="link below the page header connects you with their customer services care team" data-original="https://static.semrush.com/blog/uploads/media/2f/47/2f47c64d9285664fe6ae6adbfa8de274/5a003c9a8ec4768c277e33a77b3b8ef3/original.png" height="712" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2f/47/2f47c64d9285664fe6ae6adbfa8de274/5a003c9a8ec4768c277e33a77b3b8ef3/C5Y8DHwFXpXQpvKky_g9qORduKBZ3t3kTAKMwulV2sTuBcuiQ_ouuO1m2UeCl648ZSDnCfPcuuDpAfSJuVA0am6k4EWVyfXhIvgrWfexVX5flsI2UmxJQnC3_r4f7N2bmFrUCoQ_QXsbxjc3CFkmJuQ.png" width="1010"/></picture></figure><h3 id="7--kiehl’s">7. Kiehl’s</h3><p>Skincare brand <a href="https://www.kiehls.com/customer-service/customer-service-faqs.html" style="text-decoration:none">Kiehl’s</a> also helps visitors find answers through a left-hand navigation menu.</p><p>It also has a search bar so people can look for something specific. </p><figure class="easyimage easyimage-side"><picture><img alt="Kiehls has search bar and popular questions at the top of the faq page design" data-original="https://static.semrush.com/blog/uploads/media/31/4a/314a826d9394d2031a906a74c425f538/f1926908741a40a63fb1a6795c4fb4cf/original.png" height="816" loading="lazy" src="https://static.semrush.com/blog/uploads/media/31/4a/314a826d9394d2031a906a74c425f538/f1926908741a40a63fb1a6795c4fb4cf/QUiniEb5Rz6oD2Dkr2mpXio6qvul4YzyGE5yPWauICLeGIzoZQejT8U2wmIzCTe2kh7vGwz-9s3Tfz0Cec4cqwTW0fbNh9fRNX_ddqRaSULMhQDsFQBI3piK0fim75pafZ2MnIj8f5LTn4_TStRZVhw.png" width="1010"/></picture></figure><p>The page also includes links to popular questions so users can get answers quickly.</p><h3 id="8">8. <a href="https://yasso.com/pages/faq" style="text-decoration:none">Yasso</a></h3><p>This frozen yogurt brand’s FAQ page starts with a number of clickable category links:</p><figure class="easyimage easyimage-side"><picture><img alt="yasso lists topics to help you navigate the faqs such as ingredients, availability, and the brand" data-original="https://static.semrush.com/blog/uploads/media/9c/67/9c67b3dad1170a72d1252d844149aea5/b88c900a41ac5cf2c001a0a14e02d0d7/original.png" height="1006" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9c/67/9c67b3dad1170a72d1252d844149aea5/b88c900a41ac5cf2c001a0a14e02d0d7/vhBiwHwmIlArRP_O7rJSBq-h95ced3WiGAxMZeuVT48dETmPQOZo1MKW8WmfyLs3FQGuXTk_9ajtRzWDsD5nTrdEJRQcnBsDuESm-a6PzxMWAHH_roF32eyyF91dvUtPn8dUR1g0pxI9qgr8YsSe7_0.png" width="1010"/></picture></figure><p>If you click on one or scroll further, you’ll find a drop-down menu of more specific questions:</p><figure class="easyimage easyimage-side"><picture><img alt="yasso drop down menu reveals answers to questions about ingredients" data-original="https://static.semrush.com/blog/uploads/media/2d/e2/2de299e1b7f5599ca2f2e0979b8cc02a/2e7eb327fe80fd0cf5362815e372c660/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2d/e2/2de299e1b7f5599ca2f2e0979b8cc02a/2e7eb327fe80fd0cf5362815e372c660/zQV_uTvjxRA5IMuKPFh1S_pc9x_8Q6nYakwrsIJua0ocX_YgWm6PSdlrT7xvuQQnVrBlYiyRBHPh_HIM1Jhdnf2fXqJ6ZIhbfp8pkoiNUVA5tgu2brbAPAFHDgqjJJuUYtiXoTDfFiuq_PrhMNxpnY4.png" width="1010" height="766"/></picture></figure><p>This FAQ page uses brand colors and design. To further encourage brand recall.</p><h2 id="how-to-create-an-effective-faq-page">How to Create an Effective FAQ Page</h2><p>Create an FAQ page that drives traffic and helps customers. With these five tips.</p><h3 id="uncover-questions-your-customers-actually-ask">Uncover Questions Your Customers Actually Ask</h3><p>The primary goal of your FAQ page is to answer your customers’ and potential customers’ questions. So that they don’t need to contact your support team every time they need help.</p><p>There are two ways you can uncover what those questions are:</p><p><strong>First, ask your customer support and sales teams.</strong></p><p>Those two teams coordinate with customers on a daily basis. Ask them to compile recurring questions. And add those questions to your FAQ page.</p><p>If you’re using help desk or call center software like <a href="https://www.intercom.com/help/en/articles/6040998-categorize-articles-based-on-tags#h_074564c3f9" style="text-decoration:none">Intercom</a> or <a href="https://support.zendesk.com/hc/en-us/articles/4408835056154-Using-labels-on-your-help-center-articles" style="text-decoration:none">Zendesk</a>, review the customer data.</p><p>This includes listening to recorded calls, looking through written details about specific customer issues, etc.</p><p><strong>Second, use Google Search Console. To see questions that you’re already ranking for.</strong></p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>If you haven’t set up this free tool yet, follow the steps in </em><a href="https://www.semrush.com/blog/google-search-console/"><em>Google Search Console: The Ultimate Guide</em></a><em>.</em></p></div></aside><p>Sign in to <a href="https://search.google.com/search-console/welcome" style="text-decoration:none">Search Console</a> and select your site in the property drop-down.</p><p>Next, click on the “<strong>Performance</strong>” tab in the left-hand navigation menu.</p><figure class="easyimage easyimage-side"><picture><img alt="performance tab highlighted" data-original="https://static.semrush.com/blog/uploads/media/06/7e/067ea0a4ec32141b1ffbff4528cdb2ef/498fcb18d1660a20e57975b0c9fd2a27/original.png" height="894" loading="lazy" src="https://static.semrush.com/blog/uploads/media/06/7e/067ea0a4ec32141b1ffbff4528cdb2ef/498fcb18d1660a20e57975b0c9fd2a27/ZBkV-GMQPgqkcjws4VWpDnDw0BrU7nRIUmx9n0cBcTU_CDsDo-3LFZ6EtyIN1aa9qtaw5kbFUTS9KMJp3UpomGmLkx2hatxhAna67MDk26S0Y9_uIzlKu-7H7WHxTzDYNCtLuaedgZcqeecgy70WJ08.png" width="1010"/></picture></figure><p>And scroll down to “Queries” to see a list of search terms that you’re already ranking for.</p><figure class="easyimage easyimage-side"><picture><img alt="queries table with example search terms and their clicks and impressions data" data-original="https://static.semrush.com/blog/uploads/media/01/07/0107c33f618ef3f29f1147f34daa043b/3f136fc1a507b6064422f122952773dd/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/01/07/0107c33f618ef3f29f1147f34daa043b/3f136fc1a507b6064422f122952773dd/g3S9hpZpGxCsPVByp-g9u2-WdQWQHfszFzuTSw0oCmEzpEhTKak42z1z9eZShtiFJUGa80KlgREmAo3I2JQ2cp63UEsKMe2RRQZt3wu0mN37gR2UVOjsG36jN48corH3mERYuzjSkVNXPMAXRwcW6vk.png" width="1010" height="802"/></picture></figure><p>Now, let’s narrow that list of queries. Into a list of question keywords.</p><p>Create a filter by clicking “<strong>+ </strong><strong>New</strong>” > “<strong>Query…</strong>” at the top of the screen.</p><figure class="easyimage easyimage-side"><picture><img alt="at the top of the performance report the new query option is highlighted" data-original="https://static.semrush.com/blog/uploads/media/35/45/35452f7164534ed2bc1b915f03e4695f/9e3f39115957b17d36aaf4b14d72fbd2/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/35/45/35452f7164534ed2bc1b915f03e4695f/9e3f39115957b17d36aaf4b14d72fbd2/sBNSBGvaEsROscV4edLR6CRbXq1TmVVNmsa_rBXUKg0oB9Knc0iHdtptRvu3HC1o_QBzybCcvihirbDJyZ6IEJXZ57hb5uPI29k6XWnI6l9r475p5-mvQ42Q1Etruyg7QzjW4JR69VN00bMCKlfBLyI.png"/></picture></figure><p>And, hit “<strong>Custom (regex)</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Queries containing drop down shows Custom regex option" data-original="https://static.semrush.com/blog/uploads/media/19/8f/198fb7efb5c634cce8eef8e98ab9fb02/40f0ab3751d8d2a31a08cb6e3b5eb2b4/original.png" height="996" loading="lazy" src="https://static.semrush.com/blog/uploads/media/19/8f/198fb7efb5c634cce8eef8e98ab9fb02/40f0ab3751d8d2a31a08cb6e3b5eb2b4/Slo3ZfYN8gXGDzu3UHAbu-OpoxX_R8OTyv8DiDALZb8_21pNh_Q1du5xs8LdjQ6WIlDm7N1GT3tgXSNXozspKeRzr4AamdptVPSEDU3BnWhu8UiOuV3w4YRpZU1XKNe7UZ0dklLrl3fUZxv7_DBG3rw.png" width="1010"/></picture></figure><p>Finally, paste the following expression into the open field. And click the “<strong>Apply</strong>” button.</p><div class="b-blog__code"><code class="b-blog__code__code">^(how|what|when|where|who|why)[" "]</code></div><figure class="easyimage easyimage-side"><picture><img alt="expression pasted into the "enter regular expression" field" data-original="https://static.semrush.com/blog/uploads/media/93/bd/93bd3761c45abeae1856d0c552f61657/51b8b3d276d8bc0dd4fedc6aa5188365/original.png" height="992" loading="lazy" src="https://static.semrush.com/blog/uploads/media/93/bd/93bd3761c45abeae1856d0c552f61657/51b8b3d276d8bc0dd4fedc6aa5188365/o4V44X5gkiGq7rvbnOnAete_dE_bKhr3VZjdNyH_cuiGvWMHNTeFvy5x8GcSFQbT2PGUS3ZyXHCcRMuW3YOc22BV9lCxUV9IIk0MapxVdLpWBEjoNjjyXt4YceTvUfUFrUKbD4u9oXZb5UmoGjwJU_Y.png" width="1010"/></picture></figure><p>The table will show you all question-based search queries.</p><p>Comb through the list to choose the most relevant questions for your business. And add them to your FAQ page.</p><figure class="easyimage easyimage-side"><picture><img alt="updated queries table with search terms containing who, what, when, where, why, and how" data-original="https://static.semrush.com/blog/uploads/media/b7/4f/b74f1d4b77228961d03d8a9bba9fd8f6/ff70ae3c73fd4c264b42f7fb8cb15cdf/original.png" height="802" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b7/4f/b74f1d4b77228961d03d8a9bba9fd8f6/ff70ae3c73fd4c264b42f7fb8cb15cdf/ElsdoXlXenXpZv0MNvm1tn0LZWa6_BFq2DrxcWD8lgu6vH718MuOEqR2aOeVtJ9tSX1OLfTRzVHJ6N8S0z-QOWYKbOoCw4qy6nfmwDKrN4YlwMoAUtbNiP0vSpI1zoTFh_FnGVFxil8Uf7daZfCXCyk.png" width="1010"/></picture></figure><h3 id="research-question-keyword-opportunities">Research Question Keyword Opportunities</h3><p><a href="https://www.semrush.com/blog/keyword-research/" style="text-decoration:none">Keyword research</a> can help you identify questions people enter into search engines.</p><p>Start your research by plugging your industry or brand name into the Semrush <a href="https://www.semrush.com/analytics/keywordmagic/" style="text-decoration:none">Keyword Magic Tool</a>.</p><p>Let’s use the cosmetics company Lush to demonstrate. </p><p>Enter the brand name, choose your target country, and click the “<strong>Search</strong>” button.</p><figure class="easyimage easyimage-side"><picture><img alt="Search "Lush" brand name in keyword magic tool" data-original="https://static.semrush.com/blog/uploads/media/15/34/1534d9d90b38129d928fb039e80d346e/11c5fffe0875561744063f4fff31aa35/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/15/34/1534d9d90b38129d928fb039e80d346e/11c5fffe0875561744063f4fff31aa35/V_KHF3GRL2NLlYeVeVPEdaTH8iixpW2LXgpxqQ-HXvvqYHRimtAJzXUcvuBoUiNVuHflLSqV-oWTxc4Nj2D8KwKEzqu-XfqdB3nvKOJt-GuwFpa9YcHUURwFWOri6bDvfwUQg5gJ2PhlymntfVoav0o.png" width="1010" height="518"/></picture></figure><p>You’ll see a list of keywords related to “Lush.”</p><p>Click the “<strong>Questions</strong>” filter button near the top left-hand corner of the report.</p><p>And click on the “<strong>Volume</strong>” column to arrange by search volume (i.e., the estimated number of searches a keyword gets per month).</p><figure class="easyimage easyimage-side"><picture><img alt="Click the Questions tab to filter all keywords to only see question keywords" data-original="https://static.semrush.com/blog/uploads/media/e8/cd/e8cdc1d8a266c1fdcd05705879654432/d9c5bcb0681ae3ace04f3eed81a11329/original.png" height="859" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e8/cd/e8cdc1d8a266c1fdcd05705879654432/d9c5bcb0681ae3ace04f3eed81a11329/_q84iIo03Q_MyaphzBjxMpmbkk9KbON7bOFnZOcq_i0EsBdEUtSMsCd63rq_Z9orrsZskoYGGzi8b-Jo7h-4JJw1LaHVgMu1l6BjUgET2mugo7JieFvTq2ZBljKlEQlwldTtJILIT2GHiu89vgwlW4Y.png" width="1010"/></picture></figure><p>Now, you’ll see a list of questions related to your brand. With the keywords that get the most searches per month at the top.</p><figure class="easyimage easyimage-side"><picture><img alt="keywords list for questions about the Lush brand to put on your FAQ page" data-original="https://static.semrush.com/blog/uploads/media/aa/7d/aa7de4bc3d6f45a5e1581af3596b068b/1cda1801d05665fb5e1b1cd2347b3987/original.png" height="1055" loading="lazy" src="https://static.semrush.com/blog/uploads/media/aa/7d/aa7de4bc3d6f45a5e1581af3596b068b/1cda1801d05665fb5e1b1cd2347b3987/a0GQVmHmKT79m_Zgv8bOGqUjaz_V4-eWcJmwrIyws-iF7F927_0RslGOfPV8gpvnchtBWqfTw93fKAHKzzExgwSO7Cp9MMG0Mbnars7-y7-bt-Li2u6nmd2d0xTV6GB2E5PJpBaWWqn5uOwLWp2QlMQ.png" width="1010"/></picture></figure><p>As you did with Search Console, choose the most relevant questions for your business. While considering their search popularity.</p><h3 id="follow-a-logical-category-structure">Follow a Logical Category Structure</h3><p>A great FAQ page is easy to navigate. So that visitors can find what they need as quickly as possible.</p><p>To do that, create clear category sections based on the question type.</p><p>For example, the <a href="https://www.shopify.com/faq" style="text-decoration:none">Shopify FAQ page</a> categorizes questions into four sections. In a left-hand navigation menu:</p><figure class="easyimage easyimage-side"><picture><img alt="Shopify faq page has sections for getting started, selling, payments, and shipping" data-original="https://static.semrush.com/blog/uploads/media/ad/59/ad597ecde47a3feaa3da2d11fb9de979/1fc0b25b88e733028187dd0790dcfb4e/original.png" height="822" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ad/59/ad597ecde47a3feaa3da2d11fb9de979/1fc0b25b88e733028187dd0790dcfb4e/HKBPL88tm-c6aC4iRk5GJNfTh_nwBHfGHiUhmLcchDEh2vW6ed1EXCtIveTP7z6zOYy00iK-Ov5XRax6ORQEh1IVfp-swcIDZFun0-FsaLe4Mh1N04lBaw-Rtwo-347TSpG9hCagkU-7mkwYHcNbcd0.png" width="1010"/></picture></figure><p>Some common FAQ categories include:</p><ul> <li style="list-style-type:disc">General questions</li> <li style="list-style-type:disc">Account and registration</li> <li style="list-style-type:disc">Ordering and payment</li> <li style="list-style-type:disc">Shipping</li> <li style="list-style-type:disc">Returns</li> <li style="list-style-type:disc">Product information</li> <li style="list-style-type:disc">Technical support</li> <li style="list-style-type:disc">Privacy and security</li> <li style="list-style-type:disc">Contact information</li></ul><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Pro tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>There are many ways to display your FAQs. Download </em><a href="https://www.semrush.com/blog/faq-template/"><em>four FAQ page templates</em></a><em> for ideas.</em></p></div></aside><h3 id="answer-questions-clearly-and-concisely">Answer Questions Clearly and Concisely</h3><p>When visitors land on your FAQ page, they’re likely looking for quick answers. So keep your answers clear and concise.</p><p>Let’s take <a href="https://www.dunkindonuts.com/en/about/contact-us/faqs" style="text-decoration:none">Dunkin’s FAQ page</a>. Many of the answers are one or two sentences. And get right to the point.</p><figure class="easyimage easyimage-side"><picture><img alt="Dunkin donuts is direct in their response to faqs. For example: Dunkin responds to "Can I get cold brew or frozen coffee in decaf?" by saying "Unfortunately, our cold brew and frozen coffee are not available in decaf"" data-original="https://static.semrush.com/blog/uploads/media/2d/20/2d204e87c4000b104d94afbc9311356e/33ec893a71aa70c6ee0c56d241a69ac9/original.png" height="571" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2d/20/2d204e87c4000b104d94afbc9311356e/33ec893a71aa70c6ee0c56d241a69ac9/h2kMSmyTvvP5CCMwzmseAo9IYxi16BpjgXVX0RhdSqCjUb_s3IjJnq8Fx35oGYSOYFhCIC8RlN4TcSkp_JZjB0VIdNXqsVmLEmIirWz5xCHJvA0nzOH8w5ufoMbZEyGIDGNszyS66Q0tqphGEAAm4F8.png" width="1010"/></picture></figure><h3 id="consider-user-experience">Consider User Experience</h3><p>If you want your site visitors to leave happy, improve your FAQ page's user experience.</p><p>Add helpful elements like search functionality and drop-down menus to make your page easier to navigate.</p><p>People will land on your FAQ page with a specific question in mind. Make it easy for them to find answers by adding a search field (especially if your page is too long to skim).</p><p>For example, here’s the IRS’ FAQ page with a search bar at the top:</p><figure class="easyimage easyimage-side"><picture><img alt="FAQ search bar highlighted" data-original="https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/original.png" height="845" loading="lazy" src="https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/tP626R481SZunkw0xTy8aFvEoBlNgdoA_Ek4CbmidP0tQU5n_iahG_sp6DQ9NQsaZH1QX35jSVyx3qGKj9p4_OyrbehyxqNDuhlvrkeR9NS8bQSO0Q-dyrxGYtPO1-Y6sbIUgs63ZBMHjwCPOlEV3UY.png" width="1010"/></picture></figure><p>You can also include drop-downs within your categories.</p><p><a href="https://helpx.adobe.com/creative-cloud/faq.html" style="text-decoration:none">Adobe</a> breaks up their left-hand navigation categories with drop-down arrows. This allows them to include a lot of information on one page without confusing or overwhelming the user.</p><figure class="easyimage easyimage-side"><picture><img alt="Adobe creative cloud offers multiple navigation methods" data-original="https://static.semrush.com/blog/uploads/media/56/f4/56f4b7afb0f190551b149e711b1e54ff/71a73215478d4d42bf319f0428f4f70e/original.png" height="1023" loading="lazy" src="https://static.semrush.com/blog/uploads/media/56/f4/56f4b7afb0f190551b149e711b1e54ff/71a73215478d4d42bf319f0428f4f70e/miQEwofQy3tn45VRDb4lqBBzXMJANO_8GZk8sd9O9buTt8_3RstkiYKomzn_7psBXF31IWHjQ5ZFjQwFDfDfeZFSqiuPWvleo3nRTMTsDegPavpjWIJ79o_5ZXoxIcNrNxceq_TvvxhLZrJecfodWNg.png" width="1010"/></picture></figure><h2 id="create-better-faq-pages-with-semrush">Create Better FAQ Pages with Semrush</h2><p>An FAQ page is a beneficial asset for both your site visitors and SEO. But for it to be effective, you need to optimize it properly and include the right questions.</p><p>Inspired by the FAQ page examples in this guide?</p><p>With Semrush’s suite of tools, you can create an FAQ page that meets users' needs and ranks well in the search engines.</p><p>Sign up for a free account today!</p><div></div><p><em>This post was updated in 2024. Excerpts from the original article by Kelly Lyons may remain.</em></p></article><div class="sc-gKclnd gIVKXH sc-BHvUt bieZoj"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffaq-pages%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffaq-pages%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%226+Examples+of+FAQ+Pages+and+How+to+Write+a+Great+One%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Ffaq-pages%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=6 Examples of FAQ Pages and How to Write a Great One%0D%0Ahttps://www.semrush.com/blog/faq-pages/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-bUhFKy cXDcFs"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":6774,"status":"published","url":"faq-pages","template":"article-base","title":"6 Examples of FAQ Pages and How to Write a Great One","preview":"Check out our list of the web‘s best FAQ pages. 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At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":31615,"enabled":false,"value":[]}},"critical":{"article-content":{"id":31615,"content":"\u003ch2\u003eWhat Is an FAQ Page?\u003c/h2\u003e\u003cp\u003eAn FAQ page is a dedicated page on a website that answers frequently asked questions (FAQs) related to the business.\u003c/p\u003e\u003cp\u003eMany businesses have FAQ pages to help site visitors understand their products and services. And solve common problems.\u003c/p\u003e\u003cp\u003eFor example, here’s Stella \u0026amp; Chewy’s FAQ page:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Dog food FAQ page with question search box, faqs list, and contact us button.\" data-original=\"https://static.semrush.com/blog/uploads/media/aa/45/aa45c4f8159879a9f23ef8d30ce0adf3/0448611168c771a00ede7a373d6be8df/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/aa/45/aa45c4f8159879a9f23ef8d30ce0adf3/0448611168c771a00ede7a373d6be8df/9GWvUvlBbBbn44jdFI7vcG0mGYqQaKBUfSdrWWHIik0l4lUn4KejBxLNDms0T4sIxYBU349IpONe-5A5xBxzLDn9rC21KFMj4JXyWlcBW-eajrnwQERmMi5tw2E_BqC8V4tDNzX5uj-djk69VyQbQ5w.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIt’s an effective FAQ page because it anticipates the audience's needs. It also answers common questions and guides visitors to other relevant site content.\u003c/p\u003e\u003cp\u003eFAQ pages may also include questions and answers about:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eCommon industry questions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eOperating hours\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eReturn policies\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePayment options\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eShipping information\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eContact options\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eJobs\u003c/li\u003e\u003c/ul\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eWant to start building an FAQ page but don’t know where to start? Find questions that your customers are actually searching for with the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003eWhy You Need an FAQ Page\u003c/h2\u003e\u003cp\u003eHere are the benefits of having an FAQ page.\u003c/p\u003e\u003ch3\u003eIt Increases Site Traffic and Online Visibility\u003c/h3\u003e\u003cp\u003eWhen people search for answers related to your business, your FAQ page can appear in search results. So creating an optimized FAQ page can improve your online presence.\u003c/p\u003e\u003cp\u003eFor example, WhatsApp’s FAQ page about disappearing messages is a \u003ca href=\"https://www.semrush.com/blog/featured-snippets/\" style=\"text-decoration:none\"\u003efeatured snippet\u003c/a\u003e on the Google results page:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='google search for \"what are disappearing messages on whatsapp\" shows featured snippet for whatsapp help center' data-original=\"https://static.semrush.com/blog/uploads/media/49/10/491092d12780119db8ae34b837554c9b/c41ac6584c7cb2f908b0c826e0ed38b8/original.png\" height=\"1145\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/49/10/491092d12780119db8ae34b837554c9b/c41ac6584c7cb2f908b0c826e0ed38b8/2H-BDLTlxL56ZD5gXwm-3NqJHCBubh53THYGanPvTjuXv9QBhMilcUQbudRCQvKIho5PlVYXPTzy3dLeA-by3cKuGJh5Ewvs9hvNuxctHTYjuzq0Z6_kYn22QEKymfYTbAlPDfdZVgL-OVsRVJs5ENk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFAQ pages are good for SEO as they have the potential to drive significant, relevant organic traffic. By targeting \u003ca href=\"https://www.semrush.com/blog/question-keywords/\" style=\"text-decoration:none\"\u003equestion keywords\u003c/a\u003e that potential customers use to learn more about your brand or products.\u003c/p\u003e\u003cp\u003eFor example, WhatsApp’s FAQ page gets 650.8K visitors per month, according to Semrush’s \u003ca href=\"https://www.semrush.com/analytics/organic/\" style=\"text-decoration:none\"\u003eOrganic Research tool\u003c/a\u003e.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"WhatsApp FAQ page shows 658k in traffic via Organic Research tool\" data-original=\"https://static.semrush.com/blog/uploads/media/89/eb/89ebe83860ead77b078d4035a9dfb411/bffb2f48a330bcc397494cffb7e76316/original.png\" height=\"443\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/89/eb/89ebe83860ead77b078d4035a9dfb411/bffb2f48a330bcc397494cffb7e76316/GG2HazUEn6q9EuupXUiei0Q_EjTSPgUwqpYeig9_yNS-xb_ZuTBWZfB1q7VUlEhiubSCwZ9Al5F3FVT5cZ3h8vilVFTSZVXKY81DmBNE4xxXKHj_FGI6WIOwkIOYchNyF61OcaZOmlJk1Wp9vdKv_iw.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eBecause the page is ranking in the top 10 for several high-volume \u003ca href=\"https://www.semrush.com/blog/question-keywords/\" style=\"text-decoration:none\"\u003equestion keywords\u003c/a\u003e, like:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e“How to know if someone blocked you” - 4.4K searches per month\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e“How to download whatsapp” - 1.3K searches per month\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e“How to delete whatsapp group” - 1.6K searches per month\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"organic search positions report in the organic research tool for whatsapp faq keywords\" data-original=\"https://static.semrush.com/blog/uploads/media/67/41/674153f21d0c05e6b8730a985fa50c62/d049d853d28471711beb2d4f7949c7cb/original.png\" height=\"748\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/67/41/674153f21d0c05e6b8730a985fa50c62/d049d853d28471711beb2d4f7949c7cb/w5m9IhS5JchiS-DxNWj97k4SAF_aacPQ2zYOWMD7pUKiog0iNLF7A_Z-LO7qSQyWvaPNhPkWXXLIeMfgSR82PSzsKyPJ8rdKLuZCUjH_B69akk5nHRUphqFSA8teZFDIwVbj5dtdyY-MGh86BzDndMY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eIt Improves the Customer Experience\u003c/h3\u003e\u003cp\u003eAn FAQ page improves the customer experience. Because it helps users get answers faster. Rather than having to dig deep into your website or reach out to customer service.\u003c/p\u003e\u003cp\u003eMore specifically, FAQ pages do the following:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eGive potential customers information to aid their decision-making process\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMake key information readily available, which shows that your business is transparent and values customer satisfaction\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eWhen people find answers to their questions, they may forgo contacting support. Which can save your staff time and resources.\u003c/p\u003e\u003ch3\u003eIt Strengthens Your Authoritativeness\u003c/h3\u003e\u003cp\u003eFAQ content establishes authority, giving you an edge over competitors who may not be openly addressing common questions.\u003c/p\u003e\u003cp\u003eFor example, Stella \u0026amp; Chewy’s uses their FAQ page to establish that they are dog food experts. By answering questions like, “How do I transition (my dog to new food)?”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Brand links to tips pages to walk animal owners through transitioning pet friends to new food\" data-original=\"https://static.semrush.com/blog/uploads/media/03/9e/039e3f9db7270c8c28c91b64e4b94542/69ca9393fe6e0ea4d06ffc286202e943/original.png\" height=\"588\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/03/9e/039e3f9db7270c8c28c91b64e4b94542/69ca9393fe6e0ea4d06ffc286202e943/chmoo7E8EeXSJcVyHjeto1318B3QRYfixTnrpSwDdr2MjBWa4tOj25c-2dT1xQfZpgvjbCm-TnG9-4Qj0J7KrTEKQDfn_f_uFaWvoofLRo57YnUii0WrFO2afESh3yRIV4flKemIbggg4ui1Q10HF44.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eDoing this can demonstrate your expertise. Because your answers showcase your knowledge. Which can lead to increased customer trust.\u003c/p\u003e\u003ch2\u003e8 Great FAQ Page Examples\u003c/h2\u003e\u003cp\u003eStruggling to come up with your own FAQ page?\u003c/p\u003e\u003cp\u003eHere are eight great examples for your inspiration.\u003c/p\u003e\u003ch3\u003e1. \u003ca href=\"https://www.irs.gov/faqs\" style=\"text-decoration:none\"\u003eThe IRS\u003c/a\u003e\u003c/h3\u003e\u003cp\u003eBecause the IRS is a government entity, it makes sense that their FAQ page design is less creative.\u003c/p\u003e\u003cp\u003eBut they offer a great user experience. If visitors have a specific question or topic, they can use the search bar at the top of the page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"FAQ search bar highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/original.png\" height=\"845\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/tP626R481SZunkw0xTy8aFvEoBlNgdoA_Ek4CbmidP0tQU5n_iahG_sp6DQ9NQsaZH1QX35jSVyx3qGKj9p4_OyrbehyxqNDuhlvrkeR9NS8bQSO0Q-dyrxGYtPO1-Y6sbIUgs63ZBMHjwCPOlEV3UY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe answer to each question is “hidden” behind a drop-down, so users can skim the page quickly and only click on the questions they want.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"IRS frequently asked question with hidden dropdown answer.\" data-original=\"https://static.semrush.com/blog/uploads/media/f8/01/f80189178b5f1988e31654a947c11b75/ed21e31acf15d863054388c5e3ae4fe5/original.png\" height=\"807\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f8/01/f80189178b5f1988e31654a947c11b75/ed21e31acf15d863054388c5e3ae4fe5/ijuRj9OZJWa3hEMWx4dLPUFW8MNC1N_dKcQeVo8IPSzIwMDC2F-x1hPq6L9svyRVvpq4189ei5WlChZpZi-ib-EQK9ZjXg_jViUmxNSgcRO0pmiTtdTmCs62GvtxdEB70ed1S2gNesgSyiWujd4CEvs.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e2. \u003ca href=\"https://aws.amazon.com/faqs/\" style=\"text-decoration:none\"\u003eAmazon Web Services\u003c/a\u003e\u003c/h3\u003e\u003cp\u003eThe Amazon Web Services FAQ page uses a simple, easy-to-navigate design.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Amazon AWS faq page example with links to each individual product's faq page.\" data-original=\"https://static.semrush.com/blog/uploads/media/50/1c/501c4b8784737ebc99a2fd8e0f7c0a4f/c6f3bc1aca1afa7800db36d7454f7a31/original.png\" height=\"988\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/50/1c/501c4b8784737ebc99a2fd8e0f7c0a4f/c6f3bc1aca1afa7800db36d7454f7a31/FI7BbTyAjYEQ817eutrucFpk1NUulFd4DWE3GG9bVmPKj5Mlx63_flPLhLi7_8t6cfHu825ob5QPAQcBOh6vTUPteR2r-K1TlDN4pMjkcjlzuLY5ciwTUukoQQX4SCt81ZBheqD6xMeDBMNRjoLj9MI.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you continue to scroll down, the page includes many links under different categories. \u003c/p\u003e\u003cp\u003eOnce you click on a topic, you’ll find an accompanying article with additional questions and answers within that topic.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Questions about amazon auto scaling product answered on separate page\" data-original=\"https://static.semrush.com/blog/uploads/media/7a/1f/7a1f2778103e140e1fbea4c9f26d7aab/bbdf669a9e221d6a205a9f61a21e4f3f/original.png\" height=\"954\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7a/1f/7a1f2778103e140e1fbea4c9f26d7aab/bbdf669a9e221d6a205a9f61a21e4f3f/8YCl8zEnf5ZVbDe9QVZfZ1SM5XlmZucAH_wLPjp0maHnrIGDwnmlkYKbQd25fHtMY7Wy0Wbn9Yr33ZioppMpSBAGS_ABJ8i-1JrQxgpAjVHdpgNhWAWkFFSbBo1S_GSp6pARmf_WOWa-55VHSBDAlVk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e3. \u003ca href=\"https://help.target.com/help\" style=\"text-decoration:none\"\u003eTarget\u003c/a\u003e\u003c/h3\u003e\u003cp\u003eTarget’s main domain has a help section to assist users with orders, returns, etc.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Target help page example with boxes for different topics\" data-original=\"https://static.semrush.com/blog/uploads/media/22/15/22153119877a8c2f159264e93d0c6888/77450438848d9ed0ff99d0c2da137b5e/original.png\" height=\"874\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/22/15/22153119877a8c2f159264e93d0c6888/77450438848d9ed0ff99d0c2da137b5e/LzJPNx7tVGFKMi-DITLQElaUZbUHzQKQ7zI2uiy5oAf3xiXywKxCBVevAeRKZE-6ALaGJSgs0mCvUTpCfv1gaZ6tLSD9s1Nzg4t3GawJGfkomNSzXuIHMenOP7N21p7Z-Ig-sTvk8maJe5pw5X81oZ4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHowever, its corporate domain has more specific FAQ pages targeting different user segments (like “Media” and “\u003ca href=\"https://corporate.target.com/careers/faqs\" style=\"text-decoration:none\"\u003eCareers\u003c/a\u003e”).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Target's career faq page answers questions about applying for a position\" data-original=\"https://static.semrush.com/blog/uploads/media/d7/d9/d7d904963450de0ecf61ac97b989e7ef/7c2ccc79d8d48edac36a7999511ee0b0/original.png\" height=\"1013\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d7/d9/d7d904963450de0ecf61ac97b989e7ef/7c2ccc79d8d48edac36a7999511ee0b0/p1tHwoKrXyOigZibaz62ePbwGOu3-k6XXEV0Duixpu4kOT3RIbXOtDAP2p8Z3jfapQjAye7ciYP166dT_M__B6barBJCMKb5fh_NsST6e5dpMonj3-YC_hBKvL4xaIyx6dutibClG6le7OlWw-RMyps.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe average Target shopper probably isn’t interested in these categories. So it makes sense to separate them.\u003c/p\u003e\u003ch3\u003e4. \u003ca href=\"https://www.planetfitness.com/about-planet-fitness/customer-service\" style=\"text-decoration:none\"\u003ePlanet Fitness\u003c/a\u003e\u003c/h3\u003e\u003cp\u003ePlanet Fitness is a gym chain known for its beginner-friendly simplicity. Its FAQ page follows suit:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Planet Fitness FAQ page example\" data-original=\"https://static.semrush.com/blog/uploads/media/9e/30/9e3030747a54e9422a2da6d7493c4aad/9da8fddb3264d45244140c723a3dbdbd/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9e/30/9e3030747a54e9422a2da6d7493c4aad/9da8fddb3264d45244140c723a3dbdbd/Y-1fBugHB9uFjv1CS34uxTddmkyH7d8Rk6my9w7-Zg_dVlc-qX4-tTNZ9UzRSZcqWw_i13ytMCZrYAA-ALRkYs5Tdg_rPpNFY6heorYlj3a7CSWUp9-rMTxSbXwznoBIlNe4hbsMmH86StpLLOwjMkU.png\" width=\"1010\" height=\"916\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIts initial FAQ page has a list of common questions with drop-down-style answers.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Hidden element reveals answer to faq\" data-original=\"https://static.semrush.com/blog/uploads/media/16/14/1614d8bc5d52dfc5e841a120e8fa7fcc/f75ef10b8a5e5a7c4ffc44967991b6d8/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/16/14/1614d8bc5d52dfc5e841a120e8fa7fcc/f75ef10b8a5e5a7c4ffc44967991b6d8/c5P4d5OZKCKpLpV6uItsMwaYKbHh7k7bhBQg9fMLIS8J8gV8Ap08OXAD19hv0_EJFBMB_u-04Dj8HzdDQbuNyXjoUR0ZSQz7l4ktKx0M1SuusLDPQ8bdaMOXZIKhsPq3D1_3k3e5-6VSsu87pCKra6M.png\" width=\"1010\" height=\"674\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you scroll further down, you’ll see a section labeled “More Topics.” That directs you to additional FAQs depending on what information you need.\u003c/p\u003e\u003cp\u003eIt also includes an option to contact your Planet Fitness club directly.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"More topics are listed below the FAQs like membership faqs, billing faqs, and club faqs\" data-original=\"https://static.semrush.com/blog/uploads/media/7a/49/7a49c5fe2e41b673ff7ada92f0044c36/d90fae0b5a88b500be83246eca4aaefb/original.png\" height=\"634\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7a/49/7a49c5fe2e41b673ff7ada92f0044c36/d90fae0b5a88b500be83246eca4aaefb/w-FsYdpcL1Mc80KJySPvDqyeGp_SdUaLgm-1NOy7pBK22m1ElhvMYxdczq0hq-ONhRJJVq4q7bspiverrEJLE8g9U77obyzFNlTbLtK3wWqRXBbxhaM6rNIE8Oh4a1xcdxTXgeoJysav6zlDnvcDnhQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e5. \u003ca href=\"https://www.dunkindonuts.com/en/about/contact-us/faqs\" style=\"text-decoration:none\"\u003eDunkin’\u003c/a\u003e\u003c/h3\u003e\u003cp\u003eThis famous coffee chain’s FAQ page keeps things simple.\u003c/p\u003e\u003cp\u003eUsers can toggle between a few different categories on the top navigation bar. Or navigate directly to their most popular questions:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"dunkin donuts example faq page\" data-original=\"https://static.semrush.com/blog/uploads/media/7f/a6/7fa6e6f097d5b95c39c4048b97157426/322a1c830f5ea7fbbeb300e3a6e6a830/original.png\" height=\"856\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7f/a6/7fa6e6f097d5b95c39c4048b97157426/322a1c830f5ea7fbbeb300e3a6e6a830/_uwv6lz7fme9MXyGzOJkLA7aPM9nymOVfsfp7_qb4k-npxo4QYkQsRa5gpfgPPvtx9WxbdKxfDhupBU_-pi-4iNbf1pSk2CzPRIv1JrXyqb3FcfHJVtRNByZpWa4SbLB6JDU3oDGNQxAsEOSRMskYHk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd once users find what they need, they can click a drop-down to view easy-to-skim related questions:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"faq page design allows you to expand all and collapse all questions and answers by topic\" data-original=\"https://static.semrush.com/blog/uploads/media/7e/74/7e74ffdb9418cd31142289759ef9f520/3086bdbd2a3d570467b649aa7420d5c7/original.png\" height=\"927\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7e/74/7e74ffdb9418cd31142289759ef9f520/3086bdbd2a3d570467b649aa7420d5c7/iz-vcEwMvAT81NFr5Yz3JPapYN_zDdfCGV50rC74BZUCCTRBWLdKCt_rGw0mJ9NgfYJ3AZDbYlf1-ESadhNJsbuaZDsIrCcMnIjbHoogM_u9ydx8uC_qOFooShhoqa0M_lSMOBXAgTxRSmyHpN7Hed8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e6. Lily’s Kitchen\u003c/h3\u003e\u003cp\u003ePet food brand \u003ca href=\"https://www.lilyskitchen.co.uk/frequently-asked-questions/\" style=\"text-decoration:none\"\u003eLily’s Kitchen\u003c/a\u003e categorizes their questions on the left-hand side of the FAQ page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"faqs in the lefthand navigation help you navigate the full page by topic such as ethics, ingredients, and how to feed your pets\" data-original=\"https://static.semrush.com/blog/uploads/media/0d/d3/0dd399218ff0fbe167acea57497731b4/91a79e11d691c62b68ff5d12b08a1ae8/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0d/d3/0dd399218ff0fbe167acea57497731b4/91a79e11d691c62b68ff5d12b08a1ae8/e7FHRkmv7MczBqB5kUm_JLKu0sQXovQbg8ie7sM1XUNrj1Ik4FwQzbSuW9ViTeihp-4p-8B5SmbcBPN1zjwCGvF27raYeyR0Bf_lXFmFr4QQZuzNEaWNUvCvM9FLfNCwtmrv7lygHMMBDBMzc5D0Nvs.png\" width=\"1010\" height=\"1004\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf users can’t find answers, they can contact Lily’s Kitchen’s customer service team using the link under the main heading.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"link below the page header connects you with their customer services care team\" data-original=\"https://static.semrush.com/blog/uploads/media/2f/47/2f47c64d9285664fe6ae6adbfa8de274/5a003c9a8ec4768c277e33a77b3b8ef3/original.png\" height=\"712\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2f/47/2f47c64d9285664fe6ae6adbfa8de274/5a003c9a8ec4768c277e33a77b3b8ef3/C5Y8DHwFXpXQpvKky_g9qORduKBZ3t3kTAKMwulV2sTuBcuiQ_ouuO1m2UeCl648ZSDnCfPcuuDpAfSJuVA0am6k4EWVyfXhIvgrWfexVX5flsI2UmxJQnC3_r4f7N2bmFrUCoQ_QXsbxjc3CFkmJuQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e7. Kiehl’s\u003c/h3\u003e\u003cp\u003eSkincare brand \u003ca href=\"https://www.kiehls.com/customer-service/customer-service-faqs.html\" style=\"text-decoration:none\"\u003eKiehl’s\u003c/a\u003e also helps visitors find answers through a left-hand navigation menu.\u003c/p\u003e\u003cp\u003eIt also has a search bar so people can look for something specific. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Kiehls has search bar and popular questions at the top of the faq page design\" data-original=\"https://static.semrush.com/blog/uploads/media/31/4a/314a826d9394d2031a906a74c425f538/f1926908741a40a63fb1a6795c4fb4cf/original.png\" height=\"816\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/31/4a/314a826d9394d2031a906a74c425f538/f1926908741a40a63fb1a6795c4fb4cf/QUiniEb5Rz6oD2Dkr2mpXio6qvul4YzyGE5yPWauICLeGIzoZQejT8U2wmIzCTe2kh7vGwz-9s3Tfz0Cec4cqwTW0fbNh9fRNX_ddqRaSULMhQDsFQBI3piK0fim75pafZ2MnIj8f5LTn4_TStRZVhw.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe page also includes links to popular questions so users can get answers quickly.\u003c/p\u003e\u003ch3\u003e8. \u003ca href=\"https://yasso.com/pages/faq\" style=\"text-decoration:none\"\u003eYasso\u003c/a\u003e\u003c/h3\u003e\u003cp\u003eThis frozen yogurt brand’s FAQ page starts with a number of clickable category links:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"yasso lists topics to help you navigate the faqs such as ingredients, availability, and the brand\" data-original=\"https://static.semrush.com/blog/uploads/media/9c/67/9c67b3dad1170a72d1252d844149aea5/b88c900a41ac5cf2c001a0a14e02d0d7/original.png\" height=\"1006\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9c/67/9c67b3dad1170a72d1252d844149aea5/b88c900a41ac5cf2c001a0a14e02d0d7/vhBiwHwmIlArRP_O7rJSBq-h95ced3WiGAxMZeuVT48dETmPQOZo1MKW8WmfyLs3FQGuXTk_9ajtRzWDsD5nTrdEJRQcnBsDuESm-a6PzxMWAHH_roF32eyyF91dvUtPn8dUR1g0pxI9qgr8YsSe7_0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you click on one or scroll further, you’ll find a drop-down menu of more specific questions:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"yasso drop down menu reveals answers to questions about ingredients\" data-original=\"https://static.semrush.com/blog/uploads/media/2d/e2/2de299e1b7f5599ca2f2e0979b8cc02a/2e7eb327fe80fd0cf5362815e372c660/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2d/e2/2de299e1b7f5599ca2f2e0979b8cc02a/2e7eb327fe80fd0cf5362815e372c660/zQV_uTvjxRA5IMuKPFh1S_pc9x_8Q6nYakwrsIJua0ocX_YgWm6PSdlrT7xvuQQnVrBlYiyRBHPh_HIM1Jhdnf2fXqJ6ZIhbfp8pkoiNUVA5tgu2brbAPAFHDgqjJJuUYtiXoTDfFiuq_PrhMNxpnY4.png\" width=\"1010\" height=\"766\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis FAQ page uses brand colors and design. To further encourage brand recall.\u003c/p\u003e\u003ch2\u003eHow to Create an Effective FAQ Page\u003c/h2\u003e\u003cp\u003eCreate an FAQ page that drives traffic and helps customers. With these five tips.\u003c/p\u003e\u003ch3\u003eUncover Questions Your Customers Actually Ask\u003c/h3\u003e\u003cp\u003eThe primary goal of your FAQ page is to answer your customers’ and potential customers’ questions. So that they don’t need to contact your support team every time they need help.\u003c/p\u003e\u003cp\u003eThere are two ways you can uncover what those questions are:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eFirst, ask your customer support and sales teams.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThose two teams coordinate with customers on a daily basis. Ask them to compile recurring questions. And add those questions to your FAQ page.\u003c/p\u003e\u003cp\u003eIf you’re using help desk or call center software like \u003ca href=\"https://www.intercom.com/help/en/articles/6040998-categorize-articles-based-on-tags#h_074564c3f9\" style=\"text-decoration:none\"\u003eIntercom\u003c/a\u003e or \u003ca href=\"https://support.zendesk.com/hc/en-us/articles/4408835056154-Using-labels-on-your-help-center-articles\" style=\"text-decoration:none\"\u003eZendesk\u003c/a\u003e, review the customer data.\u003c/p\u003e\u003cp\u003eThis includes listening to recorded calls, looking through written details about specific customer issues, etc.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSecond, use Google Search Console. To see questions that you’re already ranking for.\u003c/strong\u003e\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eIf you haven’t set up this free tool yet, follow the steps in \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/google-search-console/\"\u003e\u003cem\u003eGoogle Search Console: The Ultimate Guide\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eSign in to \u003ca href=\"https://search.google.com/search-console/welcome\" style=\"text-decoration:none\"\u003eSearch Console\u003c/a\u003e and select your site in the property drop-down.\u003c/p\u003e\u003cp\u003eNext, click on the “\u003cstrong\u003ePerformance\u003c/strong\u003e” tab in the left-hand navigation menu.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"performance tab highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/06/7e/067ea0a4ec32141b1ffbff4528cdb2ef/498fcb18d1660a20e57975b0c9fd2a27/original.png\" height=\"894\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/06/7e/067ea0a4ec32141b1ffbff4528cdb2ef/498fcb18d1660a20e57975b0c9fd2a27/ZBkV-GMQPgqkcjws4VWpDnDw0BrU7nRIUmx9n0cBcTU_CDsDo-3LFZ6EtyIN1aa9qtaw5kbFUTS9KMJp3UpomGmLkx2hatxhAna67MDk26S0Y9_uIzlKu-7H7WHxTzDYNCtLuaedgZcqeecgy70WJ08.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd scroll down to “Queries” to see a list of search terms that you’re already ranking for.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"queries table with example search terms and their clicks and impressions data\" data-original=\"https://static.semrush.com/blog/uploads/media/01/07/0107c33f618ef3f29f1147f34daa043b/3f136fc1a507b6064422f122952773dd/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/01/07/0107c33f618ef3f29f1147f34daa043b/3f136fc1a507b6064422f122952773dd/g3S9hpZpGxCsPVByp-g9u2-WdQWQHfszFzuTSw0oCmEzpEhTKak42z1z9eZShtiFJUGa80KlgREmAo3I2JQ2cp63UEsKMe2RRQZt3wu0mN37gR2UVOjsG36jN48corH3mERYuzjSkVNXPMAXRwcW6vk.png\" width=\"1010\" height=\"802\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, let’s narrow that list of queries. Into a list of question keywords.\u003c/p\u003e\u003cp\u003eCreate a filter by clicking “\u003cstrong\u003e+ \u003c/strong\u003e\u003cstrong\u003eNew\u003c/strong\u003e” \u0026gt; “\u003cstrong\u003eQuery…\u003c/strong\u003e” at the top of the screen.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"at the top of the performance report the new query option is highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/35/45/35452f7164534ed2bc1b915f03e4695f/9e3f39115957b17d36aaf4b14d72fbd2/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/35/45/35452f7164534ed2bc1b915f03e4695f/9e3f39115957b17d36aaf4b14d72fbd2/sBNSBGvaEsROscV4edLR6CRbXq1TmVVNmsa_rBXUKg0oB9Knc0iHdtptRvu3HC1o_QBzybCcvihirbDJyZ6IEJXZ57hb5uPI29k6XWnI6l9r475p5-mvQ42Q1Etruyg7QzjW4JR69VN00bMCKlfBLyI.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd, hit “\u003cstrong\u003eCustom (regex)\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Queries containing drop down shows Custom regex option\" data-original=\"https://static.semrush.com/blog/uploads/media/19/8f/198fb7efb5c634cce8eef8e98ab9fb02/40f0ab3751d8d2a31a08cb6e3b5eb2b4/original.png\" height=\"996\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/19/8f/198fb7efb5c634cce8eef8e98ab9fb02/40f0ab3751d8d2a31a08cb6e3b5eb2b4/Slo3ZfYN8gXGDzu3UHAbu-OpoxX_R8OTyv8DiDALZb8_21pNh_Q1du5xs8LdjQ6WIlDm7N1GT3tgXSNXozspKeRzr4AamdptVPSEDU3BnWhu8UiOuV3w4YRpZU1XKNe7UZ0dklLrl3fUZxv7_DBG3rw.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFinally, paste the following expression into the open field. And click the “\u003cstrong\u003eApply\u003c/strong\u003e” button.\u003c/p\u003e\u003cdiv class=\"b-blog__code\"\u003e\u003ccode class=\"b-blog__code__code\"\u003e^(how|what|when|where|who|why)[\" \"]\u003c/code\u003e\u003c/div\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='expression pasted into the \"enter regular expression\" field' data-original=\"https://static.semrush.com/blog/uploads/media/93/bd/93bd3761c45abeae1856d0c552f61657/51b8b3d276d8bc0dd4fedc6aa5188365/original.png\" height=\"992\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/93/bd/93bd3761c45abeae1856d0c552f61657/51b8b3d276d8bc0dd4fedc6aa5188365/o4V44X5gkiGq7rvbnOnAete_dE_bKhr3VZjdNyH_cuiGvWMHNTeFvy5x8GcSFQbT2PGUS3ZyXHCcRMuW3YOc22BV9lCxUV9IIk0MapxVdLpWBEjoNjjyXt4YceTvUfUFrUKbD4u9oXZb5UmoGjwJU_Y.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe table will show you all question-based search queries.\u003c/p\u003e\u003cp\u003eComb through the list to choose the most relevant questions for your business. And add them to your FAQ page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"updated queries table with search terms containing who, what, when, where, why, and how\" data-original=\"https://static.semrush.com/blog/uploads/media/b7/4f/b74f1d4b77228961d03d8a9bba9fd8f6/ff70ae3c73fd4c264b42f7fb8cb15cdf/original.png\" height=\"802\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b7/4f/b74f1d4b77228961d03d8a9bba9fd8f6/ff70ae3c73fd4c264b42f7fb8cb15cdf/ElsdoXlXenXpZv0MNvm1tn0LZWa6_BFq2DrxcWD8lgu6vH718MuOEqR2aOeVtJ9tSX1OLfTRzVHJ6N8S0z-QOWYKbOoCw4qy6nfmwDKrN4YlwMoAUtbNiP0vSpI1zoTFh_FnGVFxil8Uf7daZfCXCyk.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eResearch Question Keyword Opportunities\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-research/\" style=\"text-decoration:none\"\u003eKeyword research\u003c/a\u003e can help you identify questions people enter into search engines.\u003c/p\u003e\u003cp\u003eStart your research by plugging your industry or brand name into the Semrush \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\" style=\"text-decoration:none\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eLet’s use the cosmetics company Lush to demonstrate. \u003c/p\u003e\u003cp\u003eEnter the brand name, choose your target country, and click the “\u003cstrong\u003eSearch\u003c/strong\u003e” button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Search \"Lush\" brand name in keyword magic tool' data-original=\"https://static.semrush.com/blog/uploads/media/15/34/1534d9d90b38129d928fb039e80d346e/11c5fffe0875561744063f4fff31aa35/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/15/34/1534d9d90b38129d928fb039e80d346e/11c5fffe0875561744063f4fff31aa35/V_KHF3GRL2NLlYeVeVPEdaTH8iixpW2LXgpxqQ-HXvvqYHRimtAJzXUcvuBoUiNVuHflLSqV-oWTxc4Nj2D8KwKEzqu-XfqdB3nvKOJt-GuwFpa9YcHUURwFWOri6bDvfwUQg5gJ2PhlymntfVoav0o.png\" width=\"1010\" height=\"518\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll see a list of keywords related to “Lush.”\u003c/p\u003e\u003cp\u003eClick the “\u003cstrong\u003eQuestions\u003c/strong\u003e” filter button near the top left-hand corner of the report.\u003c/p\u003e\u003cp\u003eAnd click on the “\u003cstrong\u003eVolume\u003c/strong\u003e” column to arrange by search volume (i.e., the estimated number of searches a keyword gets per month).\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Click the Questions tab to filter all keywords to only see question keywords\" data-original=\"https://static.semrush.com/blog/uploads/media/e8/cd/e8cdc1d8a266c1fdcd05705879654432/d9c5bcb0681ae3ace04f3eed81a11329/original.png\" height=\"859\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e8/cd/e8cdc1d8a266c1fdcd05705879654432/d9c5bcb0681ae3ace04f3eed81a11329/_q84iIo03Q_MyaphzBjxMpmbkk9KbON7bOFnZOcq_i0EsBdEUtSMsCd63rq_Z9orrsZskoYGGzi8b-Jo7h-4JJw1LaHVgMu1l6BjUgET2mugo7JieFvTq2ZBljKlEQlwldTtJILIT2GHiu89vgwlW4Y.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, you’ll see a list of questions related to your brand. With the keywords that get the most searches per month at the top.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"keywords list for questions about the Lush brand to put on your FAQ page\" data-original=\"https://static.semrush.com/blog/uploads/media/aa/7d/aa7de4bc3d6f45a5e1581af3596b068b/1cda1801d05665fb5e1b1cd2347b3987/original.png\" height=\"1055\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/aa/7d/aa7de4bc3d6f45a5e1581af3596b068b/1cda1801d05665fb5e1b1cd2347b3987/a0GQVmHmKT79m_Zgv8bOGqUjaz_V4-eWcJmwrIyws-iF7F927_0RslGOfPV8gpvnchtBWqfTw93fKAHKzzExgwSO7Cp9MMG0Mbnars7-y7-bt-Li2u6nmd2d0xTV6GB2E5PJpBaWWqn5uOwLWp2QlMQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAs you did with Search Console, choose the most relevant questions for your business. While considering their search popularity.\u003c/p\u003e\u003ch3\u003eFollow a Logical Category Structure\u003c/h3\u003e\u003cp\u003eA great FAQ page is easy to navigate. So that visitors can find what they need as quickly as possible.\u003c/p\u003e\u003cp\u003eTo do that, create clear category sections based on the question type.\u003c/p\u003e\u003cp\u003eFor example, the \u003ca href=\"https://www.shopify.com/faq\" style=\"text-decoration:none\"\u003eShopify FAQ page\u003c/a\u003e categorizes questions into four sections. In a left-hand navigation menu:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Shopify faq page has sections for getting started, selling, payments, and shipping\" data-original=\"https://static.semrush.com/blog/uploads/media/ad/59/ad597ecde47a3feaa3da2d11fb9de979/1fc0b25b88e733028187dd0790dcfb4e/original.png\" height=\"822\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ad/59/ad597ecde47a3feaa3da2d11fb9de979/1fc0b25b88e733028187dd0790dcfb4e/HKBPL88tm-c6aC4iRk5GJNfTh_nwBHfGHiUhmLcchDEh2vW6ed1EXCtIveTP7z6zOYy00iK-Ov5XRax6ORQEh1IVfp-swcIDZFun0-FsaLe4Mh1N04lBaw-Rtwo-347TSpG9hCagkU-7mkwYHcNbcd0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSome common FAQ categories include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eGeneral questions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAccount and registration\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eOrdering and payment\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eShipping\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eReturns\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eProduct information\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTechnical support\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePrivacy and security\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eContact information\u003c/li\u003e\u003c/ul\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eThere are many ways to display your FAQs. Download \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/faq-template/\"\u003e\u003cem\u003efour FAQ page templates\u003c/em\u003e\u003c/a\u003e\u003cem\u003e for ideas.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003eAnswer Questions Clearly and Concisely\u003c/h3\u003e\u003cp\u003eWhen visitors land on your FAQ page, they’re likely looking for quick answers. So keep your answers clear and concise.\u003c/p\u003e\u003cp\u003eLet’s take \u003ca href=\"https://www.dunkindonuts.com/en/about/contact-us/faqs\" style=\"text-decoration:none\"\u003eDunkin’s FAQ page\u003c/a\u003e. Many of the answers are one or two sentences. And get right to the point.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Dunkin donuts is direct in their response to faqs. For example: Dunkin responds to \"Can I get cold brew or frozen coffee in decaf?\" by saying \"Unfortunately, our cold brew and frozen coffee are not available in decaf\"' data-original=\"https://static.semrush.com/blog/uploads/media/2d/20/2d204e87c4000b104d94afbc9311356e/33ec893a71aa70c6ee0c56d241a69ac9/original.png\" height=\"571\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2d/20/2d204e87c4000b104d94afbc9311356e/33ec893a71aa70c6ee0c56d241a69ac9/h2kMSmyTvvP5CCMwzmseAo9IYxi16BpjgXVX0RhdSqCjUb_s3IjJnq8Fx35oGYSOYFhCIC8RlN4TcSkp_JZjB0VIdNXqsVmLEmIirWz5xCHJvA0nzOH8w5ufoMbZEyGIDGNszyS66Q0tqphGEAAm4F8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eConsider User Experience\u003c/h3\u003e\u003cp\u003eIf you want your site visitors to leave happy, improve your FAQ page's user experience.\u003c/p\u003e\u003cp\u003eAdd helpful elements like search functionality and drop-down menus to make your page easier to navigate.\u003c/p\u003e\u003cp\u003ePeople will land on your FAQ page with a specific question in mind. Make it easy for them to find answers by adding a search field (especially if your page is too long to skim).\u003c/p\u003e\u003cp\u003eFor example, here’s the IRS’ FAQ page with a search bar at the top:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"FAQ search bar highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/original.png\" height=\"845\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/29/75/29756792a4392b4628b80d2e08d234ed/64ea748cc52a7e1f8e07952e5fc86d3a/tP626R481SZunkw0xTy8aFvEoBlNgdoA_Ek4CbmidP0tQU5n_iahG_sp6DQ9NQsaZH1QX35jSVyx3qGKj9p4_OyrbehyxqNDuhlvrkeR9NS8bQSO0Q-dyrxGYtPO1-Y6sbIUgs63ZBMHjwCPOlEV3UY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also include drop-downs within your categories.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://helpx.adobe.com/creative-cloud/faq.html\" style=\"text-decoration:none\"\u003eAdobe\u003c/a\u003e breaks up their left-hand navigation categories with drop-down arrows. This allows them to include a lot of information on one page without confusing or overwhelming the user.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Adobe creative cloud offers multiple navigation methods\" data-original=\"https://static.semrush.com/blog/uploads/media/56/f4/56f4b7afb0f190551b149e711b1e54ff/71a73215478d4d42bf319f0428f4f70e/original.png\" height=\"1023\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/56/f4/56f4b7afb0f190551b149e711b1e54ff/71a73215478d4d42bf319f0428f4f70e/miQEwofQy3tn45VRDb4lqBBzXMJANO_8GZk8sd9O9buTt8_3RstkiYKomzn_7psBXF31IWHjQ5ZFjQwFDfDfeZFSqiuPWvleo3nRTMTsDegPavpjWIJ79o_5ZXoxIcNrNxceq_TvvxhLZrJecfodWNg.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eCreate Better FAQ Pages with Semrush\u003c/h2\u003e\u003cp\u003eAn FAQ page is a beneficial asset for both your site visitors and SEO. But for it to be effective, you need to optimize it properly and include the right questions.\u003c/p\u003e\u003cp\u003eInspired by the FAQ page examples in this guide?\u003c/p\u003e\u003cp\u003eWith Semrush’s suite of tools, you can create an FAQ page that meets users' needs and ranks well in the search engines.\u003c/p\u003e\u003cp\u003eSign up for a free account today!\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/\" show_input=\"false\" header=\"Create FAQ Pages that Rank\" text=\"with the Keyword Magic Tool\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003cp\u003e\u003cem\u003eThis post was updated in 2024. Excerpts from the original article by Kelly Lyons may remain.\u003c/em\u003e\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","metaTitle":"Content - Semrush Blog","metaDescription":"Write relevant, engaging, and useful content for your readers. Learn how from the best tips, tools, and trends.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"keywordOverview","customProductWidgetId":3},"background":"purpleIllust","timeToRead":7,"tableOfContent":true,"deindex":false,"metrics":null,"related":[5829,8845,9019,5271],"translated":null,"mainUrl":"","contributors":[{"id":201937009,"name":"Boris Mustapic"}]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. 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