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itemprop="headline"> Game of Thrones is back, but HBO needs other success stories </h1> </div> </div> </div> <div class="tonal__standfirst u-cf"> <div class="gs-container"> <div class="content__main-column"> <div class="content__standfirst" data-link-name="standfirst" data-component="standfirst"> <meta itemprop="description" content="The premium cable channel is struggling to find its next hit"/> The premium cable channel is struggling to find its next hit </div> </div> </div> </div> </header> <div class="content__main tonal__main tonal__main--tone-news"> <div class="gs-container"> <div class="content__main-column content__main-column--article js-content-main-column "> <div class="js-sport-tabs football-tabs content__mobile-full-width"></div> <figure itemprop="associatedMedia image" itemscope itemtype="http://schema.org/ImageObject" data-component="image" class="media-primary media-content() " data-media-id="f39b087c33a5fc79f1d3e64ee44d48f84d42b355" id="img-1"> <meta 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of Thrones." src="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/f39b087c33a5fc79f1d3e64ee44d48f84d42b355/0_0_4928_2956/master/4928.jpg?w=300&q=55&auto=format&usm=12&fit=max&s=450b420b413d40a97ae79ba8d1b4681d"/> </picture> </div> <span class="inline-expand-image inline-icon centered-icon rounded-icon article__fullscreen modern-visible"> <svg width="22" height="22" viewbox="0 0 22 22"><path d="M3.4 20.2L9 14.5 7.5 13l-5.7 5.6L1 14H0v7.5l.5.5H8v-1l-4.6-.8M18.7 1.9L13 7.6 14.4 9l5.7-5.7.5 4.7h1.2V.6l-.5-.5H14v1.2l4.7.6"/></svg> </span> </a> <figcaption class="caption caption--main caption--img" itemprop="description"> Emilia Clarke as Daenerys Targaryen in season six of Game of Thrones. 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data-test-id="article-review-body"> <p>The cult fantasy drama <em>Game of Thrones </em>begins its much-anticipated sixth season next Sunday. But what else has <a href="https://web.archive.org/web/20160417085748/http://www.theguardian.com/media/hbo" data-link-name="auto-linked-tag" data-component="auto-linked-tag" class="u-underline">HBO</a>, once a byword for high-quality television, got to offer these days? It’s a question increasingly being asked by industry experts, following a series of big-budget programming misfires.</p> <p>On Monday, <a href="https://web.archive.org/web/20160417085748/http://variety.com/2016/digital/news/netflix-hbo-best-original-programming-survey-1201750224/" title="" data-link-name="in body link" data-component="in-body-link" class="u-underline"><em>Variety</em> reported</a> that, for the first time, most American consumers believe the best original content comes from the online streaming service Netflix, which beat HBO into second place.</p> <p>Then <em>New York</em> magazine’s influential Vulture blog <a href="https://web.archive.org/web/20160417085748/http://www.vulture.com/2016/04/hbo-vinyl-drama-problem.html" title="" data-link-name="in body link" data-component="in-body-link" class="u-underline">ran a piece</a> suggesting that HBO “hasn’t come up with an undeniable drama hit since [<em>Game of Thrones</em>] bowed in 2011”. <em>Hollywood Reporter</em> paints a picture of an under-pressure channel taking “<a href="https://web.archive.org/web/20160417085748/http://www.hollywoodreporter.com/news/hbos-100m-vinyl-disappoints-westworld-868605" title="" data-link-name="in body link" data-component="in-body-link" class="u-underline">big swings</a>” at expensive celebrity-stuffed projects that don’t always connect. And HBO’s much-hyped but underperforming music-industry drama <em>Vinyl</em> has <a href="https://web.archive.org/web/20160417085748/http://www.theguardian.com/tv-and-radio/tvandradioblog/2016/apr/12/forget-the-music-hbos-vinyl-is-a-brave-and-bitterly-honest-depiction-of-addiction" title="" data-link-name="in body link" data-component="in-body-link" class="u-underline">recently parted ways</a> with respected co-creator Terence Winter. It appears that <em>Game of Thrones</em>, probably the biggest television series in the world, might be masking a sudden and disturbing decline.</p> <p>“<em>Game of Thrones</em> is HBO’s standard-bearer and the rest of the troops are marching miles and miles behind,” says Daniel Fienberg, television critic for the <em>Hollywood Reporter</em>.</p> <p>Fienberg believes HBO is suffering because viewers now have more options, from streaming services such as Netflix and Amazon to premium cable channels, like FX, and reinvigorated basic cable channels, such as AMC and USA. “When <em>The Sopranos </em>came out [in 1997], HBO was alone,” he says. “They were the only cable channel doing what they were doing at the level they were doing it. That will never be the case again.”</p> <figure itemprop="associatedMedia image" itemscope itemtype="http://schema.org/ImageObject" data-component="image" class="element element-image img--landscape fig--narrow-caption fig--has-shares " data-media-id="ada4f96fead85172b04cdfbdae7e18bc8de7dfe7" id="img-2"> <meta itemprop="url" content="https://web.archive.org/web/20160417085748/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=300&q=55&auto=format&usm=12&fit=max&s=604582d470c85062530830cdfd216252"> <meta itemprop="width" content="4617"> <meta itemprop="height" content="2769"> <a href="#img-2" class="article__img-container js-gallerythumbs" data-link-name="Launch Article Lightbox" data-is-ajax> <div class="u-responsive-ratio" style="padding-bottom: 59.97%"> <picture>  <source media="(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-resolution: 120dpi)" sizes="620px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=620&q=20&auto=format&usm=12&fit=max&dpr=2&s=7f6d8aadfda7cad7699bf73dd5709107 620w"> <source media="(min-width: 660px)" sizes="620px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=620&q=55&auto=format&usm=12&fit=max&s=d48f5a5bc78bd885ca17de4ea41f10d9 620w"> <source media="(min-width: 480px) and (-webkit-min-device-pixel-ratio: 1.25), (min-resolution: 120dpi)" sizes="605px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=605&q=20&auto=format&usm=12&fit=max&dpr=2&s=e987ec2faf12bc037adf15139b8f809e 605w"> <source media="(min-width: 480px)" sizes="605px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=605&q=55&auto=format&usm=12&fit=max&s=add6be0627522f3d677255a57b8d782f 605w"> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-resolution: 120dpi)" sizes="445px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=445&q=20&auto=format&usm=12&fit=max&dpr=2&s=f92a53b0a35e8302f01422698ba3d8d3 445w"> <source media="(min-width: 0px)" sizes="445px" srcset="https://web.archive.org/web/20160417085748im_/https://i.guim.co.uk/img/media/ada4f96fead85172b04cdfbdae7e18bc8de7dfe7/311_233_4617_2769/master/4617.jpg?w=445&q=55&auto=format&usm=12&fit=max&s=c5513b99794a05606312478579e759c9 445w">  <img class="gu-image" itemprop="contentUrl" alt="VINYL - Series 1, Episode 4 - “The Racket” James Jagger as Kip, Dustin Payseur as Duck &amp; 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Photograph: HBO </figcaption> </figure> <p>The problem seems particularly acute where drama is concerned. “With <em>Vinyl</em> HBO had to believe it was going to be a well-received show, if not a hit. And it was neither,” says Fienberg. “<em>True Detective</em> squandered every bit of goodwill from its first season and who even knows what’s happening with <em>Westworld …”</em></p> <p>Todd VanDerWerff, culture editor for Vox.com, says the channel can draw positives from the dominance of <em>Game of Thrones</em>. “The success of <em>Game of Thrones</em> is pretty much the reason <em>The Leftovers</em>, which is one of the best shows on TV, has been allowed to stay on air for three seasons, even though not enough people are watching. It allows them to be lenient with lower-rated shows.”</p> <figure itemprop="associatedMedia image" itemscope itemtype="http://schema.org/ImageObject" data-component="image" class="element element-image img--landscape fig--narrow-caption fig--has-shares " data-media-id="19bc06a0b371cd9e4018d05a5dca1d7333ff0880" id="img-3"> <meta itemprop="url" content="https://web.archive.org/web/20160417085748/https://i.guim.co.uk/img/media/19bc06a0b371cd9e4018d05a5dca1d7333ff0880/0_135_4050_2430/master/4050.jpg?w=300&q=55&auto=format&usm=12&fit=max&s=d10e7a9be14ae8bbf90ec73c34c43ce8"> <meta itemprop="width" content="4050"> <meta itemprop="height" content="2430"> <a href="#img-3" class="article__img-container js-gallerythumbs" data-link-name="Launch Article Lightbox" data-is-ajax> <div class="u-responsive-ratio" style="padding-bottom: 60.00%"> <picture>  <source media="(min-width: 660px) and (-webkit-min-device-pixel-ratio: 1.25), (min-resolution: 120dpi)" sizes="620px" 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Photograph: Patrick Harbron/AP </figcaption> </figure> <p>It’s also arguable that naysayers are writing HBO’s obituary prematurely. It won 43 Emmy awards last year, the most for any channel, including best drama for <em>Game of Thrones</em>, best comedy for <em>Veep</em> and best mini-series for <em>Olive Kitteridge</em>.</p> <p>“If I were trying to sell my show and was torn between HBO and Netflix, I still might go with HBO,” says VanDerWerff. “They’re better at working to improve shows and it’s easy to forget they’ve been in this position before: when <em>The Sopranos</em> ended in 2007, they threw a ton of art-film TV against the wall, none of which stuck, but then <em>True Blood</em> came along and they rebounded pretty quickly. All it takes is one hit.”</p> <p>It’s also hard to measure the real success of Netflix’s original programming. The streaming service doesn’t release ratings and, in contrast to HBO, doesn’t have to worry about scheduling. “Netflix also has zero concern about oversaturating the marketplace,” says Fienberg. “They have seemingly bottomless coffers – and endless money plus limitless bandwidth are big advantages… but [they also] haven’t had a huge failure yet. We’ll have to see what that looks like.”</p> <p>Equally, although Netflix’s hands-off approach to commissioning has helped it attract A-list talent, it has a way to go before it supplants HBO as the channel no actor can turn down. David Simon, creator of <em>The Wire</em>, <em>Treme</em> and, most recently, <em>Show Me A Hero</em>, has compared HBO to the Medici family, implying that, like Renaissance patrons, they nurture talent, placing artistic vision above more mundane concerns such as ratings.</p> <p>HBO’s upcoming slate looks formidable. As well as Simon’s own 1970s-era porn industry drama, <em>The Deuce</em>, which will star James Franco, and <em>Westworld</em>, with Anthony Hopkins and Evan Rachel Wood, this summer it will air <em>The Night Of</em>, a limited series based on the BBC’s <em>Criminal Justice,</em> with John Turturro and Riz Ahmed. An adaptation of Gillian Flynn’s <em>Sharp Objects</em> is also in the works, with Amy Adams, while Sean Penn will take the lead in <em>American Lion</em>, about US president Andrew Jackson. Comedies include <em>Divorce</em>, written by Sharon Horgan and starring Sarah Jessica Parker, and Issa Rae’s <em>Insecure</em>.</p> <p>“If you’re HBO, you have confidence that you’re never far from the next winner,” says Fienberg. “We’re only beginning to see how they will respond to the challenge of streaming TV, but ultimately it is still HBO. 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