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class="col-md-12 mb10"> <h3 class="ref-marktplatz">News</h3> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot369172" class="slot teaser mediapartner noimage"> <a href="/mediapartner/bereit-fur-das-dialogmarketing-jahr-2025-dialog-agenda-und-ai-weiterbildung-im-kundendialog" title="Bereit f眉r das Dialogmarketing-Jahr 2025? Dialog-Agenda und AI-Weiterbildung im Kundendialog - zum Artikel"> <h4>Ausgabe 12/2024</h4> <h2>Bereit f眉r das Dialogmarketing-Jahr 2025?</h2> <div class="text lead_short">Auch das Jahr 2025 bietet Dialogmarketing-Interessierten eine ganze Menge.</div> <div class="text lead_big">Auch das Jahr 2025 bietet Dialogmarketing-Interessierten eine ganze Menge spannender Events, Networking-M枚glich- keiten, Award-Shows und zwei CAS-Weiterbildungen der ZHAW rund um Kundendialog, Marketing-Automation und AI. Damit Sie nichts verpassen: Dialog-Agenda checken und Termine blocken. Details zur Dialog-Agenda gibt鈥檚 jeweils im SDV-Newsletter (Anmeldem枚glichkeit siehe weiter unten).</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot368947" class="slot teaser digital"> <a href="/digital/im-gesprach-mit-tiktoks-general-manager-global-business-solutions-dach-il" title="Im Gespr盲ch mit TikTok's General Manager, Global Business Solutions DACH+IL - zum Artikel"> <div class="mt0 pl0"><h4>Advertorial</h4></div> <div class="teaserimg"> <img src="/sites/default/files/thomas-wlazik-general-manager-global-business-solutions-bei-tiktok-im-interview-6948.jpg" class="article-image"> </div> <h2>Interview mit dem General Manager bei TikTok</h2> <div class="text lead_short">Thomas Wlazik General Manager, Global Business Solutions bei TikTok im Interview</div> <div class="text lead_big">Thomas Wlazik ist General Manager, Global Business Solutions bei TikTok und zust盲ndig f眉r die Regionen Deutschland, 脰sterreich, Schweiz und Israel. Zusammen mit seinem Team ber盲t er Werbetreibende auf TikTok und verantwortet die Bereiche Monetarisierung sowie Partnerschaften mit Marken. Vor TikTok hat Thomas zw枚lf Jahre lang f眉r Google in unterschiedlichen Funktionen in der Werbevermarktung gearbeitet und Teams in Dublin, Berlin und Hamburg geleitet. Zuvor war er bei der Reutax AG t盲tig. Thomas Wlazik hat einen Abschluss in Business Administration und Internationalem Management an der internationalen Universit盲t in Bruchsal.</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot368466" class="slot teaser marketing"> <a href="/marketing/das-sind-die-bilder-der-preisverleihung-3" title="Das sind die Bilder der Preisverleihung - zum Artikel"> <div class="mt0 pl0"><h4>Gesellschaft f眉r Marketing</h4></div> <div class="teaserimg"> <img src="/sites/default/files/das-sind-die-bilder-der-preisverleihung-3-4347.jpg" class="article-image"> </div> <h2>Das sind die Bilder der Verleihung</h2> <div class="text lead_short">Die Onlinebank Swissquote ist im Kaufleuten in Z眉rich mit dem gfm-Marketingpreis geehrt worden.</div> <div class="text lead_big">Die Onlinebank Swissquote ist im Kaufleuten in Z眉rich mit dem gfm-Marketingpreis geehrt worden.</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot368411" class="slot teaser marketing"> <a href="/marketing/wir-folgen-nicht-allen-gangigen-marketingtrends" title="芦Wir folgen nicht allen g盲ngigen Marketingtrends禄 - zum Artikel"> <div class="mt0 pl0"><h4>Gesellschaft f眉r Marketing</h4></div> <div class="teaserimg"> <img src="/sites/default/files/wir-folgen-nicht-allen-gangigen-marketingtrends-3519.jpg" class="article-image"> </div> <h2>芦Wir folgen nicht allen Marketingtrends禄</h2> <div class="text lead_short">Swissquote erh盲lt den gfm-Marketingpreis 2024. CEO Marc B眉rki und Marketingchef Jan De Schepper im Gespr盲ch.</div> <div class="text lead_big">Swissquote wird mit dem gfm-Marketingpreis 2024 geehrt. CEO Marc B眉rki und Marketingchef Jan De Schepper sprechen im Interview 眉ber die Auszeichnung und ihre Marketingstrategie.</div> <div class="teaserauthor">von Matthias Ackeret</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot367457" class="slot teaser medien"> <a href="/medien/einmal-von-zurich-nach-rapperswil-und-zuruck" title="Einmal von Z眉rich nach Rapperswil und zur眉ck - zum Artikel"> <div class="mt0 pl0"><h4>In eigener Sache</h4></div> <div class="teaserimg"> <img src="/sites/default/files/einmal-von-zurich-nach-rapperswil-und-zuruck-2237.jpg" class="article-image"> </div> <h2>Einmal von Z眉rich nach Rapperswil und zur眉ck</h2> <div class="text lead_short">60 Jahre pers枚nlich ist die wechselvolle Geschichte eines Kleinverlags aus 1960er-Jahren bis in die Gegenwart.</div> <div class="text lead_big">60 Jahre pers枚nlich ist die wechselvolle Geschichte eines Kleinverlags aus den spr枚den 1960er-Jahren bis in die Gegenwart, 眉ber dessen Schicksal in Sichtweite des Kremls, im Z眉rcher Commercio, im Eden Roc in Ascona und im Wetziker Spital entschieden wurde. Doch erfunden wurde das Ganze von einem 芦Blick禄-Reporter der ersten Stunde.</div> <div class="teaserauthor">von Matthias Ackeret</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot366295" class="slot teaser gesellschaft"> <a href="/gesellschaft/print-ist-immer-noch-ein-grossartiges-geschaft" title="芦Print ist immer noch ein grossartiges Gesch盲ft禄 - zum Artikel"> <div class="mt0 pl0"><h4>Tyler Br没l茅</h4></div> <div class="teaserimg"> <img src="/sites/default/files/print-ist-immer-noch-ein-grossartiges-geschaft-3173.jpg" class="article-image"> </div> <h2>芦Print ist f眉r uns ein grossartiges Gesch盲ft禄</h2> <div class="text lead_short">Der Verleger spricht 眉ber Wallpaper und Monocle und die Idee von einem internationalen Medium in der Schweiz.</div> <div class="text lead_big">Tyler Br没l茅 ist Verleger, Journalist, Designer und Caf茅besitzer. Im Interview spricht er 眉ber seine Magazine Wallpaper und Monocle und seine Idee eines internationalen Mediums, dass aus der Schweiz in die Welt hinaussendet.</div> <div class="teaserauthor">von Matthias Ackeret</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot366642" class="slot teaser marketing noimage"> <a href="/marketing/zwei-neue-verwaltungsrate-gewahlt" title="Zwei neue Verwaltungsr盲te gew盲hlt - zum Artikel"> <h4>Mediatonic</h4> <h2>Zwei neue Verwaltungsr盲te gew盲hlt</h2> <div class="text lead_short">Fran莽ois Besen莽on und Curdin Janett folgen auf Heinz Fluckiger und Bruno Glaus, die pensioniert werden.</div> <div class="text lead_big">Aus Altersgr眉nden erkl盲rten die zwei langj盲hrigen Mitglieder des Verwaltungsrats, Heinz Fluckiger und Bruno Glaus auf die Generalversammlung vom 2. Mai ihren R眉cktritt. An ihrer Stelle wurden Fran莽ois Besen莽on und Curdin Janett in den Verwaltungsrat gew盲hlt.</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot366448" class="slot teaser mediapartner"> <a href="/mediapartner/lovebrands-sind-aus-der-zeit-gefallen" title="芦Lovebrands sind aus der Zeit gefallen禄 - zum Artikel"> <div class="mt0 pl0"><h4>Ausgabe 04/2024</h4></div> <div class="teaserimg"> <img src="/sites/default/files/dominique-von-matt-lovebrands-sind-aus-der-zeit-gefallen-6553.jpg" class="article-image"> </div> <h2>芦Lovebrands sind aus der Zeit gefallen禄</h2> <div class="text lead_short">gfm-Pr盲sident Dominique von Matt hat an der Trendtagung eine bemerkenswerte Standortbestimmung vorgenommen.</div> <div class="text lead_big">Wir leben in einer Zeit, in der das Undenkbare zur Normalit盲t wird. Sei es global, wo zwei Kriege und die Pandemie uns 眉berraschten, oder lokal, wo wir den Untergang der Credit Suisse mit ansehen mussten. Die Konsumentenstimmung ist auf dem Tiefpunkt. gfm-Pr盲sident und Honorarprofessor der Universit盲t St.鈥塆allen Dominique von Matt hat an der Trendtagung im Z眉rcher Aura eine bemerkenswerte Standortbestimmung vorgenommen, die wir in der Folge abdrucken.</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot366447" class="slot teaser mediapartner"> <a href="/mediapartner/mit-ki-kommt-auch-verantwortung" title="芦Mit KI kommt auch Verantwortung禄 - zum Artikel"> <div class="mt0 pl0"><h4>Ausgabe 04/2024</h4></div> <div class="teaserimg"> <img src="/sites/default/files/gfm-marketing-check-mit-ki-kommt-auch-verantwortung-6266.jpg" class="article-image"> </div> <h2>芦Mit KI kommt auch Verantwortung禄</h2> <div class="text lead_short">gfm-Marketing-Check mit Yves M盲der von Google Switzerland.</div> <div class="text lead_big">Yves M盲der ist seit rund acht Jahren in f眉hrenden Positionen bei Google t盲tig, beim Einsatz von Daten und Technologie, um digitales Marketing effizienter und effektiver zu machen. Nach einem BWL-Studium folgte sein Jobeinstieg zun盲chst bei LafargeHolcim (damals noch Holderbank), wo er seine Leidenschaft f眉rs Internet entdeckte, bevor er 2004 zu eBay International nach Bern wechselte. Darauf folgten Stationen bei Tamedia (Leiter Online-Stellenportale und Gesch盲fts- f眉hrer Jobup AG) und als Managing Director bei ricardo.ch. 2016 fing er bei Google in Z眉rich an.</div> </a> <div class="bbottom"></div> </div> </div> <div class="col-md-6 projekt mb40 column"> <div id="slot366440" class="slot teaser blog noimage"> <a href="/blog/lovebrand-gewinnen-wird-der-trustbrand" title="Lovebrand? Gewinnen wird der Trustbrand - zum Artikel"> <h4>Marken</h4> <h2>Lovebrand? Gewinnen wird der Trustbrand</h2> <div class="text lead_short">Marken als Vertrauensanker in Zeiten der Verunsicherung. Der Trustbrand wird das Erfolgsrezept der Zukunft.</div> <div class="text lead_big">Der Lovebrand als zentrales Dogma des Marketings ist aus der Zeit gefallen. Der Trustbrand wird das Erfolgsrezept der Zukunft.</div> <div class="teaserauthor">von Dominique von Matt</div> </a> <div class="bbottom"></div> </div> </div> <div style="clear: both;"></div> <div class="col-md-6 mb30"> <div class="col-md-12 pl0 pr0 widget jobs hidden-sm hidden-xs"> <h3><a href="/stellenmarkt" style="color: #333;">Stellenmarkt</a></h3> <div class="widgettext"> <a href="/stellenmarkt/polygraf-in-multimediadesigner-in"> <span class="label label-persoenlich pull-right"> Neu </span> Polygraf:in / Multimediadesigner:in <br> <span style="font-weight: 400;padding-top:4px;display:block;">Markstein AG, Baden AG</span> </a> </div> <div class="widgettext"> <a href="/stellenmarkt/communication-manager-alle"> <span class="label label-persoenlich pull-right"> Neu </span> Communication Manager (alle) <br> <span style="font-weight: 400;padding-top:4px;display:block;">BKW Management AG, Bern</span> </a> </div> <div class="widgettext"> <a href="/stellenmarkt/senior-consultant-m-w-d-80-100"> Senior Consultant (m/w/d), 80-100% <br> <span style="font-weight: 400;padding-top:4px;display:block;">GRIP Agency AG, Z眉rich</span> </a> </div> <a href="/stellenmarkt/" class="btn btn-default mt20">Weitere Stellen</a> </div> <div class="visible-xs visible-sm "> <div class="widget widgetblog"> <h3><a href="/stellenmarkt" style="color: #333;">Stellenmarkt</a></h3> <div class="widgettextjob"> <a href="/stellenmarkt/polygraf-in-multimediadesigner-in"> <span class="label label-persoenlich pull-right"> Neu </span> Polygraf:in / Multimediadesigner:in <br> <span style="font-weight: 400;padding-top:4px;display:block;">Markstein AG, Baden AG</span> </a> </div> <div class="widgettextjob"> <a href="/stellenmarkt/communication-manager-alle"> <span class="label label-persoenlich pull-right"> Neu </span> Communication Manager (alle) <br> <span style="font-weight: 400;padding-top:4px;display:block;">BKW Management AG, Bern</span> </a> </div> <div class="widgettextjob"> <a href="/stellenmarkt/senior-consultant-m-w-d-80-100"> Senior Consultant (m/w/d), 80-100% <br> <span style="font-weight: 400;padding-top:4px;display:block;">GRIP Agency AG, Z眉rich</span> </a> </div> <a href="/stellenmarkt/" class="btn btn-default mt20">Weitere Stellen</a> </div> <style> .h2Row .widget.jobs { height: 820px; } .category .widget.jobs { margin-bottom: 0; } .h2Row .visible-xs .widget { height: auto; } .widgettextjob { font-weight: bold; color: #333; margin-bottom: 6px; padding-bottom: 6px; font-size: 13px; } .widget.jobs .widgettext { font-size: 14px; line-height: 1.4; padding: 12px 0; margin: 0; border-bottom: 1px solid #333; } .widget.jobs .widgettext .label-persoenlich { top: 2px; position: relative; } </style> </div> </div> <div class="col-md-6 mb30"> <div class="widget wevents "> <h3>Veranstaltungen</h3> <div class="widgettext" style="font-size: 14px;"> <span style="font-weight: 700;"> 04.03.2025 </span> <p style="padding-top:0;margin-bottom:0;"> <a href="/veranstaltungen/dooh-forschung-wege-zur-anbieter-ubergreifenden-vergleichbarkeit" style="font-weight: normal;"> DOOH-Forschung: Wege zur Anbieter-眉bergreifenden Vergleichbarkeit </a> </p> </div> <div class="widgettext" style="font-size: 14px;"> <span style="font-weight: 700;"> 26.08.2025 </span> <p style="padding-top:0;margin-bottom:0;"> <a href="/veranstaltungen/lancierung-studie-igem-digimonitor-2025" style="font-weight: normal;"> Lancierung Studie IGEM-Digimonitor 2025 </a> </p> </div> <div style="margin-top:16px;"><a href="/veranstaltungen/" class="btn btn-default mt10 small-text">Weitere Veranstaltungen</a></div> </div> <style> .widget.wevents .widgettext { font-size: 14px; 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