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Content Moderation Guidelines | Feefo

<!doctype html><html lang="en-us"><head> <meta charset="utf-8"> <title>Content Moderation Guidelines | Feefo</title> <link rel="alternate" href="https://business.feefo.com/support/content-moderation" hreflang="x-default"> <link rel="shortcut icon" href="https://business.feefo.com/hubfs/FaviconQuoteMark-01.png"> <meta name="description" content="Follow Feefo's content moderation guidelines for maintaining high-quality and reliable user-generated content on your platform."> <link href="https://unpkg.com/aos@2.3.4/dist/aos.css" rel="stylesheet"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js"></script> <script src="/hs/hsstatic/jquery-libs/static-1.4/jquery-migrate/jquery-migrate-1.2.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Follow Feefo's content moderation guidelines for maintaining high-quality and reliable user-generated content on your platform."> <meta property="og:title" content="Content Moderation Guidelines | Feefo"> <meta name="twitter:description" content="Follow Feefo's content moderation guidelines for maintaining high-quality and reliable user-generated content on your platform."> <meta name="twitter:title" content="Content Moderation Guidelines | Feefo"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/template_assets/164747234687/1727791901161/saas-elements-child-feefo/css/main.css"> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/template_assets/164747372065/1727791893579/saas-elements-child-feefo/css/theme-overrides.min.css"> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/template_assets/164968090534/1727185252412/saas-elements-child-feefo/child.min.css"> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/module_assets/164746605448/1713368219759/module_164746605448_SaaS_-_Menu.min.css"> <style> .custom-button__div__menu { margin-top: 20vh; } .navigation-primary a.active-item { color: #ffd100 !important; position: relative; } .submenu.level-1 > .has-submenu > .menu-arrow { background-image: url('data:image/svg+xml;utf8,<svg version="1.0" xmlns="http://www.w3.org/2000/svg" id="elements__svg-arrow" fill="%23000000" viewBox="0 0 320 512" width="7px" height="11px" aria-hidden="true"><g id="layer1"><path d="M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z"></path></g></svg>'); background-repeat: no-repeat; background-position: 25% 75%; height: 13px; width: 16px; display: inline-block; cursor: pointer; -webkit-transform: rotate(-90deg); -ms-transform: rotate(-90deg); transform: rotate(-90deg); } @media (max-width: 910px) { .submenu.level-1 > .has-submenu > .menu-arrow { -webkit-transform: rotate(0deg); -ms-transform: rotate(0deg); transform: rotate(0deg); } .submenu.level-1 > .has-submenu > .menu-arrow-bg, .submenu > .has-submenu > .menu-arrow-bg, .submenu .menu-arrow-bg { background-image: url('data:image/svg+xml;utf8,<svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="16px" height="24px" fill="%23000000" viewBox="0 0 451.846 451.847" style="enable-background:new 0 0 451.846 451.847;" xml:space="preserve"> <g> <path d="M345.441,248.292L151.154,442.573c-12.359,12.365-32.397,12.365-44.75,0c-12.354-12.354-12.354-32.391,0-44.744 L278.318,225.92L106.409,54.017c-12.354-12.359-12.354-32.394,0-44.748c12.354-12.359,32.391-12.359,44.75,0l194.287,194.284 c6.177,6.18,9.262,14.271,9.262,22.366C354.708,234.018,351.617,242.115,345.441,248.292z"/></g></svg>'); background-repeat: no-repeat; background-position: center; display: block; height: 29px; -webkit-transition: -webkit-transform 0.4s; transition: -webkit-transform 0.4s; -o-transition: transform 0.4s; transition: transform 0.4s; transition: transform 0.4s, -webkit-transform 0.4s; width: 29px; box-shadow: 0px -0.709347px 3.54674px rgba(31, 37, 89, 0.01), 0px 2.83739px 6.38413px rgba(38, 54, 200, 0.08); border-radius: 0; position: absolute; right: 20px; top: 16px; float: right; -webkit-transform: rotate(0deg); -ms-transform: rotate(0deg); transform: rotate(0deg); } input[type="checkbox"]:checked ~ .menu-arrow .menu-arrow-bg { background-image: url('data:image/svg+xml;utf8,<svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="16px" height="24px" fill="%23ffd100" viewBox="0 0 451.846 451.847" style="enable-background:new 0 0 451.846 451.847;" xml:space="preserve"> <g> <path d="M345.441,248.292L151.154,442.573c-12.359,12.365-32.397,12.365-44.75,0c-12.354-12.354-12.354-32.391,0-44.744 L278.318,225.92L106.409,54.017c-12.354-12.359-12.354-32.394,0-44.748c12.354-12.359,32.391-12.359,44.75,0l194.287,194.284 c6.177,6.18,9.262,14.271,9.262,22.366C354.708,234.018,351.617,242.115,345.441,248.292z"/></g></svg>'); -webkit-transform: rotate(90deg); -ms-transform: rotate(90deg); transform: rotate(90deg); } } @media (min-width: 910px) { .submenu.level-2 { left: 0; display: grid; grid-auto-flow: column; grid-template-rows: repeat(1, auto); } } @media (max-width: 910px) { input[type="checkbox"]:checked ~ .submenu { display: grid; grid-auto-flow: column; grid-template-rows: repeat(32, auto); opacity: 1; } } @media (max-width: 420px) { input[type="checkbox"]:checked ~ .submenu { display: grid; grid-auto-flow: column; grid-template-rows: repeat(30, auto); opacity: 1; } } </style> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/module_assets/164746605440/1713368215803/module_164746605440_SaaS_-_Header_Search.min.css"> <style> .elements-overlay-search input[type=text] { font-size: 32px; background: transparent; background-position: top right 0; background-repeat: no-repeat; border: none; border-radius: 0px; border-bottom: 2px solid #BDBFD1; box-shadow: none; padding-bottom: 50px; padding-top: 10px; padding-left: 0px; color: #1F2559; height: 90px; } .hideBtn { background-image: url(https://8768169.fs1.hubspotusercontent-na1.net/hubfs/8768169/Elements/Theme/icons/close.svg); background-size: cover; background-repeat: no-repeat; height: 25px; width: 25px; transition: 0.3s ease-in-out; } .elements-overlay-search button { float: left; width: 20%; padding: 15px; background: rgb(54, 21, 241); font-size: 17px; border: none; color: white; cursor: pointer; opacity: 0.8; } .showBtn { cursor: pointer; background-image: url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" fill="%23141A2B" width="24pt" height="24pt" viewBox="0 0 24 24" version="1.1"><g id="surface1"><path d="M 10.570312 0 C 4.742188 0 0 4.742188 0 10.570312 C 0 16.398438 4.742188 21.136719 10.570312 21.136719 C 16.398438 21.136719 21.136719 16.398438 21.136719 10.570312 C 21.136719 4.742188 16.398438 0 10.570312 0 Z M 10.570312 19.1875 C 5.816406 19.1875 1.953125 15.320312 1.953125 10.570312 C 1.953125 5.816406 5.816406 1.953125 10.570312 1.953125 C 15.320312 1.953125 19.1875 5.816406 19.1875 10.570312 C 19.1875 15.320312 15.320312 19.1875 10.570312 19.1875 Z M 10.570312 19.1875 "/><path d="M 23.714844 22.335938 L 18.121094 16.742188 C 17.738281 16.359375 17.121094 16.359375 16.742188 16.742188 C 16.359375 17.121094 16.359375 17.738281 16.742188 18.121094 L 22.335938 23.714844 C 22.523438 23.90625 22.773438 24 23.023438 24 C 23.273438 24 23.523438 23.90625 23.714844 23.714844 C 24.09375 23.332031 24.09375 22.714844 23.714844 22.335938 Z M 23.714844 22.335938 "/></g></svg>') !important; background-size: 20px; background-color: #FFFFFF; background-repeat: no-repeat; background-position: center; border-radius: 50%; height: 45px; width: 45px; margin: 0px 16px 0px -6px; transition: 0.2s ease-in-out; border: 1px solid #EFF1F6; box-shadow: 0px 4.16667px 10.4167px rgba(20, 20, 43, 0.04); } .showBtn:hover { background-image: url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" fill="%23ffd100" width="24pt" height="24pt" viewBox="0 0 24 24" version="1.1"><g id="surface1"><path d="M 10.570312 0 C 4.742188 0 0 4.742188 0 10.570312 C 0 16.398438 4.742188 21.136719 10.570312 21.136719 C 16.398438 21.136719 21.136719 16.398438 21.136719 10.570312 C 21.136719 4.742188 16.398438 0 10.570312 0 Z M 10.570312 19.1875 C 5.816406 19.1875 1.953125 15.320312 1.953125 10.570312 C 1.953125 5.816406 5.816406 1.953125 10.570312 1.953125 C 15.320312 1.953125 19.1875 5.816406 19.1875 10.570312 C 19.1875 15.320312 15.320312 19.1875 10.570312 19.1875 Z M 10.570312 19.1875 "/><path d="M 23.714844 22.335938 L 18.121094 16.742188 C 17.738281 16.359375 17.121094 16.359375 16.742188 16.742188 C 16.359375 17.121094 16.359375 17.738281 16.742188 18.121094 L 22.335938 23.714844 C 22.523438 23.90625 22.773438 24 23.023438 24 C 23.273438 24 23.523438 23.90625 23.714844 23.714844 C 24.09375 23.332031 24.09375 22.714844 23.714844 22.335938 Z M 23.714844 22.335938 "/></g></svg>') !important; transform: scale(1.1); } @media(max-width: 910px) { .showBtn { background-image: url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" fill="%23141A2B" width="24pt" height="24pt" viewBox="0 0 24 24" version="1.1"><g id="surface1"><path d="M 10.570312 0 C 4.742188 0 0 4.742188 0 10.570312 C 0 16.398438 4.742188 21.136719 10.570312 21.136719 C 16.398438 21.136719 21.136719 16.398438 21.136719 10.570312 C 21.136719 4.742188 16.398438 0 10.570312 0 Z M 10.570312 19.1875 C 5.816406 19.1875 1.953125 15.320312 1.953125 10.570312 C 1.953125 5.816406 5.816406 1.953125 10.570312 1.953125 C 15.320312 1.953125 19.1875 5.816406 19.1875 10.570312 C 19.1875 15.320312 15.320312 19.1875 10.570312 19.1875 Z M 10.570312 19.1875 "/><path d="M 23.714844 22.335938 L 18.121094 16.742188 C 17.738281 16.359375 17.121094 16.359375 16.742188 16.742188 C 16.359375 17.121094 16.359375 17.738281 16.742188 18.121094 L 22.335938 23.714844 C 22.523438 23.90625 22.773438 24 23.023438 24 C 23.273438 24 23.523438 23.90625 23.714844 23.714844 C 24.09375 23.332031 24.09375 22.714844 23.714844 22.335938 Z M 23.714844 22.335938 "/></g></svg>') !important; position: absolute; top: -53px; right: 62px; } } </style> <link rel="stylesheet" href="/hs/hsstatic/cos-LanguageSwitcher/static-1.11/sass/LanguageSwitcher.css"> <style> .business-link__button__icon__module_16106654906244__000000:hover span { fill: #000000 !important; } .business-link__button__icon__module_16106654906244__000000 span svg { width: 14px; } </style> <style> .business-link__button__icon__module_16106654906244__FFD100:hover span { fill: #FFD100 !important; } .business-link__button__icon__module_16106654906244__FFD100 span svg { width: 14px; } </style> <style> .business-link__icon__module_16106654906244 { vertical-align: middle; margin-right: 5px; transition: .2s ease-in-out; } .business-link__icon__module_16106654906244__right { vertical-align: middle; margin-left: 5px; transition: .2s ease-in-out; } .elements-buttons-disabled-on-desk { display: none; } .elements-btns-styles_module_16106654906244 { margin-bottom: 12px; } .elements-link-buttons_module_16106654906244 { margin-right: 16px !important; } .elements-module-button_module_16106654906244 a:last-child { margin-right: 0px !important; } .elements-btns-custom_module_16106654906244 { transition: 0.2s ease-in-out; } .elements-btns-custom_module_16106654906244:hover, .elements-btns-custom_module_16106654906244:focus { transform: scale(1.05); } @media(max-width: 767px) { .elements-module-button_module_16106654906244 { text-align: left !important; } } @media (max-width: 961px) { .elements-buttons-enabled-on-tablet { display: unset !important; } .elements-buttons-disabled-on-tablet { display: none !important; } } @media(max-width: 767px) { .elements-buttons-enabled-on-mobile { display: unset !important; } .elements-buttons-disabled-on-mobile { display: none !important; } .elements-module-buttons-container { display: table-cell; width: 767px; max-width: 100%; } .elements-module-button_module_16106654906244 { margin-top: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; } } </style> <style> #hs_cos_wrapper_widget_1714024147954 hr { border:0 none; border-bottom-width:1px; border-bottom-style:solid; border-bottom-color:rgba(226,234,244,1.0); margin-left:auto; margin-right:auto; margin-top:10px; margin-bottom:10px; width:100%; } </style> <link rel="stylesheet" href="https://business.feefo.com/hs-fs/hub/5707407/hub_generated/module_assets/165580191138/1714094460804/module_165580191138_Jake_Breadcrumbs.min.css"> <style> #hs_cos_wrapper_widget_1714094491727 .jake-breadcrumbs-list { padding:0px; margin-bottom:1rem; background-color:#FFFFFF; border-radius:10px; border:0px none; } #hs_cos_wrapper_widget_1714094491727 .jake-breadcrumb-item+.jake-breadcrumb-item::before { padding-right:0.5rem; padding-left:0.5rem; color:#6c757d !important; content:"›"; font-size:12px; } #hs_cos_wrapper_widget_1714094491727 .jake-breadcrumb-item.active { color:#000000; font-size:12px; } #hs_cos_wrapper_widget_1714094491727 .jake-breadcrumb-item a { text-decoration:none; font-size:12px; } </style> <style> #hs_cos_wrapper_module_17143018537115 hr { border:0 none; 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} .elements-form__section__subscribe_module_16134169095518 form label { display: none !important; } .elements-form__section__subscribe_module_16134169095518 form input[type=email] { height: 72px; padding-right: 150px !important; } .elements-form__section__subscribe_module_16134169095518 form .hs-submit { position: absolute; top: 9px; right: 10px; } .elements-form__section__subscribe_module_16134169095518 form .hs-button { padding: 18px 20px !important; } .elements-form__section__subscribe_module_16134169095518 form .hs-error-msg { margin-bottom: -1.4rem; } .elements-form__section__subscribe_module_16134169095518 .submitted-message { color: #62668A !important; } @media(max-width: 767px) { .elements-form__section__subscribe_module_16134169095518 form .hs-submit { position: absolute; right: 10px; width: unset; } .elements-form__section__subscribe_module_16134169095518 form .hs-button { width: unset; } .elements-div-content_module_16134169095518 { } } @media(max-width: 450px) { .elements-form__section__subscribe_module_16134169095518 form .hs-submit { position: unset; 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hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="elements-overlay-search"> <span class="hideBtn"></span> <div id="searchBar" class="searchBar"> <form action="/hs-search-results"> <div class="elements-search-modal-group"> <input type="text" name="term" class="hs-search-field__input" placeholder="Search resources..." data-aos="fade-down" data-aos-once="true" autofocus> <input type="image" src="https://f.hubspotusercontent10.net/hubfs/8768169/Business/Theme/images/icons/loupe.svg" alt="Submit Form" class="elements-icon-search-field"> </div> <input type="hidden" name="type" value="SITE_PAGE"> <input type="hidden" name="type" value="LANDING_PAGE"> <input type="hidden" name="type" value="BLOG_POST"> <input type="hidden" name="type" value="LISTING_PAGE"> <input type="hidden" name="type" value="KNOWLEDGE_ARTICLE"> </form> </div> </div> <div class="showBtn"></div> </div> <div class="header__language-switcher 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12h40c6.6 0 12-5.4 12-12v-40zm0-128c0-6.6-5.4-12-12-12H76c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12v-40zm128 128c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12v-40zm0-128c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12v-40zm128 128c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12v-40zm0-128c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12v-40z" /></g></svg></span></span> Get in touch </button> </a> <a href="https://business.feefo.com/en-us/contact" class="elements-link-buttons_module_16106654906244"> <button class="business-link__button__icon__module_16106654906244__FFD100 elements-buttons-enabled-on-tablet elements-buttons-enabled-on-mobile elements-btns-custom_module_16106654906244 elements-btns-styles_module_16106654906244" style=" font-family: ; ; color: #FFFFFF; font-size: 14px; background-color: #4F4CFA; border: 1px solid #FFFFFF; border-radius: 100px; "> <span class="business-link__icon__module_16106654906244" style="fill: #FFFFFF;"><span id="hs_cos_wrapper_module_16106654906244_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="phone2_layer"><path d="M493.397 24.615l-104-23.997c-11.314-2.611-22.879 3.252-27.456 13.931l-48 111.997a24 24 0 0 0 6.862 28.029l60.617 49.596c-35.973 76.675-98.938 140.508-177.249 177.248l-49.596-60.616a24 24 0 0 0-28.029-6.862l-111.997 48C3.873 366.516-1.994 378.08.618 389.397l23.997 104C27.109 504.204 36.748 512 48 512c256.087 0 464-207.532 464-464 0-11.176-7.714-20.873-18.603-23.385z" /></g></svg></span></span> +1-857-217-4130 </button> </a> <a href="https://hub.feefo.com" class="elements-link-buttons_module_16106654906244"> <button class="business-link__button__icon__module_16106654906244__000000 elements-buttons-enabled-on-tablet elements-buttons-enabled-on-mobile elements-btns-custom_module_16106654906244 elements-btns-styles_module_16106654906244" style=" font-family: ; ; color: #292F36; font-size: 16px; background-color: #ffffff; border: 1px solid #292F36; border-radius: 100px; "> <span class="business-link__icon__module_16106654906244" style="fill: #000000;"><span id="hs_cos_wrapper_module_16106654906244_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="sign-in-alt3_layer"><path d="M416 448h-84c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h84c17.7 0 32-14.3 32-32V160c0-17.7-14.3-32-32-32h-84c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h84c53 0 96 43 96 96v192c0 53-43 96-96 96zm-47-201L201 79c-15-15-41-4.5-41 17v96H24c-13.3 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class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1714024147954" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <hr></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd_area-row-1-padding dnd_area-row-1-max-width-section-centering dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1714094491727" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <nav class="jake-breadcrumbs" aria-label="breadcrumb"> <ol class="jake-breadcrumbs-list"> <li class="jake-breadcrumb-item"><a href="https://business.feefo.com">Home</a></li> <li class="jake-breadcrumb-item"><a href="">Content Moderation</a></li> </ol> </nav> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-row-2-force-full-width-section dnd_area-row-2-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17143018537115" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <hr></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd_area-row-3-max-width-section-centering dnd-section dnd_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1716461750925" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1716461750925_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1><strong>Content Moderation Guidelines</strong></h1> <h4><strong>Litigious or Safety Comments</strong></h4> <p>When a consumer leaves a review that claims, without evidence, illegal or fraudulent behavior, such as a business or consumer engaging in dangerous practices, lying, scamming, or selling fake goods or services. This list is not exhaustive and includes instances where actual court action or litigation is mentioned. Comments where a transaction was not accepted due to a fraud check will also be removed if the merchant provides evidence of the fraud check.</p> <p>Reviews may also be removed where evidence of litigation or court action has been provided and can be validated. Note that we do not accept crime reference numbers.</p> <p>If the content contains dangerous information not related to the intended usage of the product or service, it will be rejected. For example, if a reviewer recommends modifying, customizing, or adapting a product in a way that creates a safety concern, the review will be removed.</p> <h4><strong>Swearing or Inappropriate Language</strong></h4> <p>Swearing of any kind is not permitted. The platform has built-in profanity filters that automatically star out certain words on all public-facing pages. Swearing and sexually explicit content are considered unnecessary and inappropriate in review content. Depending on the severity and frequency of the swearing, we may hide content from public view.</p> <p>Any comments of a discriminatory nature will result in the removal of the content. This includes, but is not limited to, racism, homophobia, sexism, or xenophobia.</p> <h4><strong>Irrelevant Content</strong></h4> <p>Content will be removed if it is entirely unrelated to the transaction in question or is about the wrong company or product. Content may also be removed if a customer leaves a product review when the business only collects service reviews, and vice versa.</p> <p>We also consider whether the content is at least partly relevant to the specific product or service and whether it makes sense to readers. Our review system displays portions of reviews in different sections, typically with a part about the product or service and another about the company.</p> <p>Comments like "see above" or "see below" that refer to another section of the review would have no context and could confuse consumers.</p> <h4><strong>Inappropriate Media Content</strong></h4> <p>User-generated content, such as videos or images, containing nudity or representations that fall into any criteria for removal, or where minors are depicted who are not the main subject of the review, will be removed.</p> <h4><strong>Requested by the Content Owner</strong></h4> <p>We will remove a review if the author specifically requests its removal from public view and provides direct evidence for the request.</p> <h4><strong>Personal Information</strong></h4> <p>Specific individuals' names or personally identifiable details, including phone numbers, vehicle registration numbers, order reference numbers, email addresses, postal addresses, or bank details, will be removed. This will not necessarily result in the entire content being removed unless other criteria for removal are met.</p> <p>We aim to prevent reviews from exposing individuals' personal and sensitive information to protect their privacy and prevent potential fraud.</p> <h4><strong>Spam, Advertising, or Marketing</strong></h4> <p>Content that is illegible, contains a series of random or unreadable characters, is spam, or contains URLs will be removed. This does not include reviews where no comments have been left at all. Reviewers are entitled to leave a star rating without accompanying content.</p> <h4><strong>False Content</strong></h4> <p>Reviews that create confusion about a key product or service feature, leading most readers to form an incorrect overall opinion that influences their purchase decision, will be removed if it can be proven that the content is factually incorrect.</p> <p>We consider whether the content contains an untrue statement and whether it creates significant confusion for most readers about a critical feature of the product or service. We evaluate any available evidence to determine if the statement is incorrect.</p> <h4><strong>Competitor or Pricing Comments</strong></h4> <p>Comments intentionally directing customers to a competitor's website to leave a review will be removed, regardless of potential price differences, as prices vary between companies, over time, and by country.</p> <p>General observations about price (e.g., "cheap," "expensive") and price ranges (e.g., "around $300," "less than $1,000") are accepted. However, reviews mentioning specific product price information about a particular brand or company are not accepted as prices can change over time and between companies.</p> <h4><strong>Reviews Left in the Wrong Section of the Feedback Form</strong></h4> <p>This includes a service review left in the product section and vice versa. Reviews of this kind will be removed, as incorrect information in each section can hinder our integrations. Flagging reviews for being in the incorrect section will prompt an audit of the account to ensure all reviews conform to the same standard.</p> <p>The product section of reviews needs to be relevant for other consumers, regardless of which company the reviewer bought the product from. This section will be aggregated with other reviews of the same product and displayed on other websites that sell the product. Comments about the purchasing experience and company interactions should feature in the relevant part of the review, such as the company section.</p> <p>In product reviews, we consider whether the comments mention the company's name or relate to aspects of the purchasing or service experience. Product reviews referencing the ordering, delivery, returns, or refunds process may be removed as these aspects are only relevant in a service review. However, comments about the manufacturer and the manufacturer's customer service (e.g., repairs, technical assistance, warranty) are accepted whether the product was purchased from the manufacturer or another company.</p> <h4><strong>Incorrect Uploads</strong></h4> <p>Content related to incorrectly uploaded sales data will be removed, and advice will be given on correctly uploading again.</p> <h4><strong>Reviews Not in the Desired Language</strong></h4> <p>Content not in the desired language of the client will be removed, whether positive or negative. This removal will be pre-agreed with our client and apply to foreign language reviews.</p> <h4><strong>Item Not Received – Product</strong></h4> <p>A consumer who has not yet received their item but leaves an experience-based service review will have their review removed unless it is proven they received the item before leaving the review.</p> <h4><strong>A Score That Does Not Match the Comment</strong></h4> <p>Content and scores must be helpful and transparent for consumers and companies, correctly reflecting consumers' experiences. Reviews where the star ratings do not match the comments (e.g., a 1 out of 5 score but a wholly positive comment) will be removed.</p> <h4><strong>Incentivized Content</strong></h4> <p>We only collect content from genuine and verified purchasers expressing unbiased opinions. Our customers are not allowed to offer financial incentives to write reviews, including free samples, gift cards, discounts on future purchases, or anything of monetary value.</p> <p>A review will be removed if it references an incentive offered by the merchant.</p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-4-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17164617509252" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <hr></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-section dnd_area-row-5-max-width-section-centering dnd_area-row-5-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1714024337223" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1714024337223_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Review Content That We Do Not Remove</h2> <h4 style="font-weight: bold;">Breaching Terms and Conditions</h4> <p>Content that references something violating a merchant's terms and conditions (e.g., about shipping overseas when the merchant does not).</p> <h4 style="font-weight: bold;">Negative Comments</h4> <p>If a negative review isn't in violation of any of the criteria for removal, it will not be removed.</p> <h4 style="font-weight: bold;">Negative Reviews and Opinions</h4> <p>Even if the merchant has satisfactorily resolved the issue mentioned in the original review, the negative sentiment or opinion expressed in the review will not be removed unless specifically requested by the reviewer.</p> <h4 style="font-weight: bold;">Spelling Errors</h4> <p>Content that includes spelling or punctuation errors.</p> <h4 style="font-weight: bold;">'Unfair' Reviews</h4> <p>Content that represents the legitimate opinion of the consumer but is viewed as 'unfair' by the business will not be removed unless it meets other criteria for removal.</p> <h4 style="font-weight: bold;">Cancelled Orders</h4> <p>Once a transaction has occurred, a consumer can leave feedback based on their experience, even if the order has been canceled. For example, if a consumer cancels their order due to the quality of a merchant's customer service.</p> <h4 style="font-weight: bold;">Competitor Reviews</h4> <p>If a competitor leaves a legitimate review after making a purchase, they are entitled to leave a review just like any other customer.</p> <h4 style="font-weight: bold;">Not 'Useful'</h4> <p>When a merchant feels a published review isn't 'useful' or 'beneficial,' it will not be removed.</p> <h4 style="font-weight: bold;">After a Refund</h4> <p>If a merchant has refunded the consumer, who has completed their purchase and/or experienced service, the consumer is entitled to leave a review based on their experience.</p> <h4 style="font-weight: bold;">No Warning</h4> <p>A consumer does not have to complain to the merchant before leaving a negative review.</p> <h4 style="font-weight: bold;">Item Not Received – Service</h4> <p>A consumer has not yet received their item but did leave an experience-based service review unless they are proven to have received the item in question.</p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1716461600368" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <hr></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1716462371257" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1716462371257_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Our memberships and accreditations</h2> <p><img src="https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=1536&amp;height=864&amp;name=Content_moderation_images-min.png" width="1536" height="864" loading="lazy" alt="Content_moderation_images-min" style="height: auto; max-width: 100%; width: 1536px; margin-left: auto; margin-right: auto; display: block;" srcset="https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=768&amp;height=432&amp;name=Content_moderation_images-min.png 768w, https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=1536&amp;height=864&amp;name=Content_moderation_images-min.png 1536w, https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=2304&amp;height=1296&amp;name=Content_moderation_images-min.png 2304w, https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=3072&amp;height=1728&amp;name=Content_moderation_images-min.png 3072w, https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=3840&amp;height=2160&amp;name=Content_moderation_images-min.png 3840w, https://business.feefo.com/hs-fs/hubfs/Feefo%202024/Images/Placeholder/Content_moderation_images-min.png?width=4608&amp;height=2592&amp;name=Content_moderation_images-min.png 4608w" sizes="(max-width: 1536px) 100vw, 1536px"></p> <p>&nbsp;</p></span></div> </div><!--end 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footer__container-top"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span4 widget-span widget-type-cell footer__right-column" data-widget-type="cell" data-x="0" data-w="4"> <div class="footer__logo"> <div id="hs_cos_wrapper_site_logo" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_site_logo_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.feefo.com/uk" id="hs-link-site_logo_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://business.feefo.com/hubfs/Feefo%202024/Images/Logos/Feefo%20V2.svg" class="hs-image-widget " height="28" style="height: auto;width:121px;border-width:0px;border:0px;" width="121" alt="Feefo V2" title="Feefo V2" loading="lazy"></a></span> </div> </div> <div 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