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https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066" class="is-active" aria-current="page">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> 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href="/start-here" > Start Here</a></li><li class="cta-mobile md:hidden"> <a class="btn btn-primary" href="/start-here" > Start Here</a></li><li class="cta-desktop hidden md:block"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li><li class="cta-mobile md:hidden"> <a class="link link-primary" href="/contact-sales-form" > Contact Sales</a></li></ul> </nav> <button class="nav-toggle md:hidden">Menu</button></div><div class="top-nav-mobile hidden"></div></div><div class="top-nav-container overflow-hidden md:hidden"></div></div><div class="nav-container overflow-hidden hidden"></div> </header><div><div data-drupal-messages-fallback class="hidden"></div><article><div> <section class="section py-8 bg-white overflow-x-clip"><div class="container"><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 lg:grid-cols-10 ut-component-global-spacing"><div class="lg:col-span-4 w-full flex flex-col 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height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/gpncreyv07/webp/STORY-teaser-AmericanAirlines-725x408.png?crop=yes&k=c&w=410&h=205&itok=eEpRVk0e" width="410" height="205" alt="Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/american-airlines-usertesting?autoplay=true#customer-story-content" aria-label="See Story about American Airlines"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>American Airlines</span></h4><div class=""><div> Watch how American Airlines built a benchmarking program to make booking and managing flights easier for customers</div></div></div><div class="mt-2"> <a aria-label="See Story about American Airlines" class="link link-primary" href="/resources/customers/american-airlines-usertesting" > See Story</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/onwjksb0os/webp/STORY-teaser-ExpediaGroup-725x408.png?crop=yes&k=c&w=410&h=205&itok=KvYaVbDo 1x, https://usertesting.widen.net/content/onwjksb0os/webp/STORY-teaser-ExpediaGroup-725x408.png?crop=yes&k=c&w=410&h=205&itok=ac-j4e7k 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/onwjksb0os/webp/STORY-teaser-ExpediaGroup-725x408.png?crop=yes&k=c&w=410&h=205&itok=KvYaVbDo" width="410" height="205" alt="Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/expedia-group?autoplay=true#customer-story-content" aria-label="See Story about Expedia Group"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>Expedia Group</span></h4><div class=""><div> See how Expedia Group saves over seven figures a year with fast customer feedback</div></div></div><div class="mt-2"> <a aria-label="See Story about Expedia Group" class="link link-primary" href="/resources/customers/expedia-group" > See Story</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/costco-travel" aria-label="See Story about Costco Travel"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-card"><div> <picture> <source srcset="/sites/default/files/usertestingv3/styles/card/public/2020-10/Costco%20Travel_footer%20image.png.webp?itok=Hjoq6AeS 1x, /sites/default/files/usertestingv3/styles/card_2x/public/2020-10/Costco%20Travel_footer%20image.png.webp?itok=3oOAhdCS 2x" media="(min-width: 360px)" type="image/webp" width="410" height="205"/> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/card/public/2020-10/Costco%20Travel_footer%20image.png.jpg?itok=Hjoq6AeS" width="410" height="205" alt="Man sitting on a couch with his suitcase in an airline lounge looking at his phone" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>Costco Travel</span></h4><div class=""><div> Learn how testing with potential customers helped Costco Travel build a better online booking experience</div></div></div><div class="mt-2"> <a aria-label="See Story about Costco Travel" class="link link-primary" href="/resources/customers/costco-travel" > See Story</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing text-formatted"><h2 class="text-align-center">Adapt and differentiate with UserTesting</h2></div><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="md:order-last w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="how-travel-and-hospitality-organizations-leverage-usertesting"><h3 class="h3">How travel and hospitality organizations leverage UserTesting</h3></div><div class="ut-component-global-spacing text-formatted"><ul><li>Deliver a value-driven strategy by understanding the why behind your customer needs and preferences</li><li>Tap into human insight to deliver a seamless experience for your customers while reducing cost</li><li>Differentiate your organization from your competitors using the power of customer insight</li><li>Keep your customers at the heart of all your key business decisions through human insight</li></ul></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-side"><div> <picture> <source srcset="https://usertesting.widen.net/content/ob0mctsu5e/web/ILLUST-2023-travel-mobile-app-1236x800.png?w=725&itok=AAbjahEv 1x" media="(min-width: 656px)" width="725" height="469"/> <source srcset="https://usertesting.widen.net/content/ob0mctsu5e/webp/ILLUST-2023-travel-mobile-app-1236x800.png?crop=yes&k=c&w=344&h=222&itok=3rjkNRmm 1x" media="(min-width: 360px)" width="344" height="222"/> <img loading="lazy" src="https://usertesting.widen.net/content/ob0mctsu5e/web/ILLUST-2023-travel-mobile-app-1236x800.png?w=725&itok=AAbjahEv" width="725" height="469" alt="Travel and hospitality" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="hear-from-your-travelers-no-experience-required"><h2 >Hear from your travelers, no experience required</h2><div class="ut-component-global-spacing text-formatted"><p>Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your travelers’ thoughts on your experiences and services</p></div></div> <section class="ut-component-global-spacing splide slider-container relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row "><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/customer-environment-and-context" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/154bbac7-3f33-4bf3-91c3-b0a1d17c213f/webp/ICON-light-journey-256x256.png?crop=yes&k=c&w=88&h=88&itok=b3ywc3Qs" width="88" height="88" alt="journey icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Customer environment and context</h4><div class="ut-component-global-spacing text-formatted"><p>Gain a deeper understanding of a customer’s environment—and how your product fits in</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/customer-environment-and-context" > Learn more</a></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/competitor-evaluation" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/5e2592c1-2a43-4ea6-bdbc-d7502c87227c/webp/ICON-light-improve-256x256.png?crop=yes&k=c&w=88&h=88&itok=PDBj95Tz" width="88" height="88" alt="improve icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Competitive comparison</h4><div class="ut-component-global-spacing text-formatted"><p>Learn how customers feel about competitors and where you need an edge</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/competitor-evaluation" > Learn more</a></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto sm:max-w-[410px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/customer-journey" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/d2855d9e-c761-4627-b37e-4699bd0724c6/webp/ICON-light-devices-256x256.png?crop=yes&k=c&w=88&h=88&itok=Kooz8_Vm" width="88" height="88" alt="devices icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Customer journey templates and resources</h4><div class="ut-component-global-spacing text-formatted"><p>Understand how customers engage with your brand or products across multiple touchpoints</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/customer-journey" > Learn more</a></div></div></li></ul></div></section><div class="flex flex-wrap gap-2 ut-component-global-spacing justify-center"> <a class="btn btn-secondary" href="https://www.usertesting.com/resources/templates" > View all templates</a></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="additional-resources"><h2 class="h2">Additional resources</h2></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/o4iuxenrse/webp/TEASER-webinar-Sparkle-light%20blue.png?crop=yes&k=c&w=410&h=205&itok=yI7bvzuY 1x, https://usertesting.widen.net/content/o4iuxenrse/webp/TEASER-webinar-Sparkle-light%20blue.png?crop=yes&k=c&w=410&h=205&itok=zGctq_jv 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/o4iuxenrse/webp/TEASER-webinar-Sparkle-light%20blue.png?crop=yes&k=c&w=410&h=205&itok=yI7bvzuY" width="410" height="205" alt="webinar teaser image for sparkle light blue" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Webinar</p><h4 >How to discover the trends that matter most to travelers</h4><div class=""></div></div><div class="mt-2"> <a aria-label="Learn more about How to discover the trends that matter most to travelers" class="link link-primary" href="/industry-insights-travel-hospitality-april-2023" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/blog/digital-experience-travel-hospitality" aria-label="Read more about Why digital experience matters in travel and hospitality"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2023-08/Digital-experience-travel-hospitality.jpg.webp?itok=2fa658ZX" width="672" height="448" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2023-08/Digital-experience-travel-hospitality.jpg.webp?itok=e8UHMtxJ" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Blog</p><h4 >Why digital experience matters in travel and hospitality</h4><div class=""><div> The travel and hospitality industry has undergone a monumental digital transformation over the past...</div></div></div><div class="mt-2"> <a aria-label="Read more about Why digital experience matters in travel and hospitality" class="link link-primary" href="/blog/digital-experience-travel-hospitality" > Read more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/uhgrqatdmp/webp/TEASER-webinar-Path-blue.png?crop=yes&k=c&w=410&h=205&itok=2s1CklKD 1x, https://usertesting.widen.net/content/uhgrqatdmp/webp/TEASER-webinar-Path-blue.png?crop=yes&k=c&w=410&h=205&itok=0r3bKnzv 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/uhgrqatdmp/webp/TEASER-webinar-Path-blue.png?crop=yes&k=c&w=410&h=205&itok=2s1CklKD" width="410" height="205" alt="teaser image for webinar path blue" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Webinar</p><h4 >The new travel standards: how human insights drive traveler loyalty</h4><div class=""></div></div><div class="mt-2"> <a aria-label="Learn more about The new travel standards: how human insights drive traveler loyalty" class="link link-primary" href="/resources/library/webinars/industry-insights-travel-hospitality-april-2023" > Learn more</a></div></div></div></div></div></section></div></article></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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