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} </script><div id="sidebar_subscribe" class="col-md-4"><div id="subscribe_form"><div class="sidebar_title hidden-sm hidden-xs">Subscribe to <em>MediaPost Agency Daily</em></div><form name='subform' id='subform' method="post" action="" onsubmit="ga('send', 'event', 'article', 'submit', 'subscribeform', 1);" novalidate><div style='display:none'><input type="hidden" name="csrfmiddlewaretoken" value="m0QDynXMmWOP0Krl0H5jLVjfO63XiYRDhO1et2bczlPcH1CtJYwFcqeBOzdIoPeR"></div><div class="subscribe_email"><label name='inField' for="id_subform-email"></label><input type="text" name="subform-email" placeholder="enter your email address" required id="id_subform-email"></div><input type="hidden" name="subform-newsletter" value="9019" id="id_subform-newsletter"><input type="submit" name="subform" value="Subscribe" id="subscribe" class="g-recaptcha" data-sitekey="6LeoKwAVAAAAAIS1cO_B0MKCBi00R_XKh1m1uVl0" data-callback='onSubmit' onclick="this.style.visibility='hidden';" ondblclick="this.style.visibility='hidden';" /></form></div></div></div><div class="row" ><div class="col-md-8"><div id="article_headline" class="col-md-11"><h1 id="title">New Awards Platform To Use Data, Algorithms To Determine Winners</h1></div><div id="article_body"><div id="article_body_main" class="col-md-11 article-waypoint" data-title="Agency HLK Wins Media, Creative Remit For Insurer Sentry 11/27/2024" data-url="/publications/article/401459/agency-hlk-wins-media-creative-remit-for-insurer.html" data-start="None" data-index="0"><ul id="mcs"><li id="meta-in"> by <a onclick="ga('send', 'event', 'article', 'click', 'author', 1);" rel="author" href="/publications/author/4727/larissa-faw/">Larissa Faw</a> , November 7, 2019 </li></ul><p><img class='img-responsive' src="https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2019/11/07/agencyoftheyear-awardprogram-600_PDf0yyH.jpg" /></p><p>Start-up Ad World Masters (ADWM) is launching a new set of agency awards. Serving as judges: data and algorithms.  </p><p>ADWM's platform, which serves as a matchmaker between clients and agencies, monitors over 30 algorithms dedicated to different specializations and all together over 160 data points are tracked for each agency. </p><p>ADWM will analyze the 10,830+ agencies listed in its database against its own internal data and AI algorithm to score and rank agencies.</p><p>"We use to say don't judge a book by its cover, but this is what everybody does every day," says Thomas Lavernhe, co-founder, AWM. His intention is to "help make the cover more representative of what's inside the book."</p><p>The ADWM platform includes mostly boutique to medium-size agencies, and as such are sometimes overlooked by other award programs, according to the company. </p><div class="ads_inline_640"><p>advertisement</p><div id="dynamicad_343044_15" ><script> dynamicAd('big_unit'); function dynamicAd(position) { /* this rndId has to be used just like this in the Smart+ call or that ad call blows up :shrug: */ var rndId = parseInt(Math.random() * 1000000).toString(); var smartDiv = document.createElement("div"); smartDiv.id = rndId; var smartTag = document.createElement("script"); $(smartTag).text("sas.call('std', {siteId:100806,pageId:669610,formatId:47606,tagId:" + rndId + "});"); smartDiv.appendChild(smartTag); $('#dynamicad_343044_15').append(smartDiv); } </script></div><p>advertisement</p></div><p>The challenge in scoring agencies is to overcome bias and consensus and to find ways to meaningfully score agencies, explains Sosnowski. As AI advances, ADWM will continue to evolve its system naturally as it also slowly integrates additional information.</p><p>There is no fee for participating agencies and agencies not currently listed in the database can fill out an application form by December 31 at <a href="http://adworldmasters.com/" target="_blank">adworldmasters.com</a>. The results will be revealed in January.</p><p> </p><p> </p></div><div id="widget_main" class="col-md-12 widget-waypoint" style="min-height:42px;" data-id="343044"><div class="widget affix" id="widget-343044"><nav class="widget_group"><ul class="widget_tools"><li class="facebook"><a href="#" title="Share on Facebook" onClick="return fbs_click('http://bit.ly/2JZnS4u', 'New Awards Platform To Use Data, Algorithms To Determine Winners', '343044', '4')"><span class="icon"></span></a></li><li class="linkedin"><a href="#" title="Share on LinkedIn" onClick="return lis_click('http://bit.ly/2JZnS4u', 'New Awards Platform To Use Data, Algorithms To Determine Winners', '343044', '4')"><span class="icon"></span></a></li></ul></nav></div></div></div><div class="modal fade" id="article_util_modal" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true" data-backdrop="static" data-keyboard="false"><div class="modal-dialog"><div class="modal-content"></div></div></div><div id="tags" class="col-md-11"><a onclick="ga('send', 'event', 'article', 'click', 'tag', 1);" href="/publications/tag/awards/">awards</a></div><div id="comments-container-343044" class="col-md-11"><div style="col-md-11"><button class="leave-comment" id="leave-comment-343044">Comment</button><div class="loader"><center> Next story loading <img class="loading-image" src="https://s3.amazonaws.com/static.mediapost.com/publications/images/ajax-loader.gif" alt="loading.."></center></div></div><div id="comments-main-343044"><div id="comment-form-343044" style="margin-top:5px;"></div></div></div></div><div class="col-md-4 sidebar"><div class="rule"></div><div class="sidebar_group hidden-sm hidden-xs" style="text-align:center;"><div id="ads_tower_top" class="advert"><p>advertisement</p><div id="dynamicad_343044_2" ><script> dynamicAd('tower_top'); function dynamicAd(position) { /* this rndId has to be used just like this in the Smart+ call or that ad call blows up :shrug: */ var rndId = parseInt(Math.random() * 1000000).toString(); var smartDiv = document.createElement("div"); smartDiv.id = rndId; var smartTag = document.createElement("script"); $(smartTag).text("sas.call('std', {siteId:100806,pageId:669610,formatId:41714,tagId:" + rndId + "});"); smartDiv.appendChild(smartTag); $('#dynamicad_343044_2').append(smartDiv); } </script></div></div></div><div class="sidebar_group hidden-sm hidden-xs"><div class="sidebar_title">More from <em>MAD</em></div><ul><li><a onclick="ga('send', 'event', 'article', 'click', 'morefrom', 1);" href="/publications/article/401459/agency-hlk-wins-media-creative-remit-for-insurer.html">Agency HLK Wins Media, Creative Remit For Insurer Sentry</a></li><li><a onclick="ga('send', 'event', 'article', 'click', 'morefrom', 1);" href="/publications/article/401398/rise-new-york-debuts-artlab-to-enhance-brand-exper.html">Rise New York Debuts ArtLab To Enhance Brand Experiences</a></li><li><a onclick="ga('send', 'event', 'article', 'click', 'morefrom', 1);" href="/publications/article/401396/call-of-the-wild-lobos-1707-wants-to-undomestica.html">Call Of The Wild: Lobos 1707 Wants To 'UnDomesticate' Tequila Drinkers</a></li><li><a onclick="ga('send', 'event', 'article', 'click', 'morefrom', 1);" href="/publications/article/401364/century-21-pitches-joy-of-home-ownership.html">Century 21 Pitches 'Joy' Of Home Ownership</a></li><li><a onclick="ga('send', 'event', 'article', 'click', 'morefrom', 1);" href="/publications/article/401412/daisy-campaign-courts-younger-partygoers-for-relau.html">Daisy Campaign Courts Younger Partygoers For Relaunched Sour Cream Dips</a></li></ul></div><div class="sidebar_group hidden-sm hidden-xs"><div class="sidebar_title">SPONSOR CONTENT</div><ul><li><a href="https://attendee.gotowebinar.com/register/3799803777346013535?source=Nativead">Hot New Bombshell: 2025 Predictions Shaking Up The Marketing Villa</a><br><img src="https://www5.smartadserver.com/imp?imgid=39823139&tmstp={{misc}}&tgt=" height="1" width="1"></li></ul></div></div></div></div></div><script> !function (f, b, e, v, n, t, s) { if (f.fbq)return; n = f.fbq = function () { n.callMethod ? 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