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Analytics & Insights - Alison

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class="menu-item__button btn btn--primary"><span class="btn__text">Get Started</span></a></li><li id="menu-item-137854" class="blue-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-137854"><a target="_blank" href="https://app.alison.ai/login" class="menu-item__button btn btn--primary"><span class="btn__text">Log In</span></a></li></ul></div></div></div></div></header><main id="primary" class="site-main"><article id="post-137109" class="post-137109 page type-page status-publish hentry"><div class="entry-content"><div class="container"><section id="section-block_5a9209974b147d4a2ff7dc5ebc0331fd" class="home-hero-section alignfull wp-block-cf-home-hero-section"><div class="container"><div class="home-hero-section__wrap radius"><div class="copy-content"><div class="copy-content__wrap"><h1 class="h1">Your Creative Data in a New Light</h1><p>Get the most out of your creatives with full-funnel data and actionable insights to transform your campaign potential.</p> <a href="https://alison.ai/book-a-demo" target="" class="btn btn--primary"><span>Book a Demo</span></a></div></div><div class="video-content"> <img fetchpriority="high" decoding="async" src="https://alison.ai/wp-content/uploads/Frame-1000007320-1.webp" alt="Frame-1000007320" class="avoid-lazyload"></div></div></section><div style="height:var(--wp--preset--spacing--9)" aria-hidden="true" class="wp-block-spacer"></div><div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained"><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><section id="section-block_6166a2a8052be656ab061a0c4260eddb" style="--max--heading-width:716px" class="heading-section alignfull wp-block-cf-heading-section"><div class="container"><div class="heading-section__wrap"><h3 class="h3">2M+</h3><p>Creatives Analyzed</p></div></div></section></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><section id="section-block_a1301cb6af5116af1250a0ddb5b8e97e" style="--max--heading-width:600px" class="heading-section alignfull wp-block-cf-heading-section"><div class="container"><div class="heading-section__wrap"><h3 class="h3">250M+</h3><p>Features Identified</p></div></div></section></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><section id="section-block_9c50eac3e5d6bcd3e93e320c13c39680" style="--max--heading-width:716px" class="heading-section alignfull wp-block-cf-heading-section"><div class="container"><div class="heading-section__wrap"><h3 class="h3">10B+</h3><p>Tags Analyzed</p></div></div></section></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><section id="section-block_8e3349ddc6ec7c87aa25468fd029800a" style="--max--heading-width:716px" class="heading-section alignfull wp-block-cf-heading-section"><div class="container"><div class="heading-section__wrap"><h3 class="h3">3X</h3><p>AVG ROAS Increase</p></div></div></section></div></div></div><div style="height:var(--wp--preset--spacing--9)" aria-hidden="true" class="wp-block-spacer"></div><section id="section-block_00f9340cccefcaa51e624529bfbff376" class="chess-section alignfull wp-block-cf-chess-section"><div class="container"><div class="chess-section__list"><div class="chess-section__list__item "><div class="chess-section__list__content"><h3 class="h3">Creativity and Data</h3><p class="p">At Alison, we believe creative assets are pivotal to campaign success. By seamlessly integrating creativity with data science, our platform harnesses deep machine learning and real-time data to amplify engagement, elevate conversion rates, and deliver unparalleled ROAS.</p> <a href="https://alison.ai/book-a-demo" class="btn btn--primary" target="">Book a Demo</a></div><div class="chess-section__list__img"> <img fetchpriority="high" decoding="async" src="https://alison.ai/wp-content/uploads/Frame-48083.webp" width="677" height="535" alt="Stats of creative elements&#039; performance" /></div></div><div class="chess-section__list__item reverse"><div class="chess-section__list__content"><h3 class="h3">Smart Creatives. Superior Results.</h3><p class="p">Accelerate creative ideation, streamline production, and make data-driven decisions, leading to a more efficient and innovative workflow.</p> <a href="https://alison.ai/book-a-demo" class="btn btn--primary" target="">Book a Demo</a></div><div class="chess-section__list__img"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201132%20884'%3E%3C/svg%3E" width="1132" height="884" alt="Combination of creative elements and device" data-lazy-src="https://alison.ai/wp-content/uploads/Group-39216.webp" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Group-39216.webp" width="1132" height="884" alt="Combination of creative elements and device" /></noscript></div></div><div class="chess-section__list__item "><div class="chess-section__list__content"><h3 class="h3">Peak Creative Performance</h3><p class="p">Make sure every creative you produce leaves your competitors in the dust with deep data insights and constant optimization. </p> <a href="https://alison.ai/book-a-demo" class="btn btn--primary" target="">Book a Demo</a></div><div class="chess-section__list__img"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201945%20607'%3E%3C/svg%3E" width="1945" height="607" alt="Alison.ai recommendations" data-lazy-src="https://alison.ai/wp-content/uploads/Frame-1000007323.webp" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Frame-1000007323.webp" width="1945" height="607" alt="Alison.ai recommendations" /></noscript></div></div></div></div></section><div style="height:var(--wp--preset--spacing--9)" aria-hidden="true" class="wp-block-spacer"></div><section id="section-block_90e60e9305d2005acc7b3325509ee864" style="--icon-size:42px;--inner-container:1130px;" class="cards-section wide-copy alignfull wide-copy wp-block-cf-cards-section"><div class="container"><h3 class="section-title text-center">Key Features</h3><div class="cards-section__row" style="--desktop-columns: 3; --mobile-columns: 1;"><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Component-2-4.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Component-2-4.svg" alt="" /></noscript></div><div class="content"><h3>Your Performance at a Glance</h3><p>See the full picture of your creative performance at a quick glance. View your top-performing elements, which creatives are starting to experience fatigue, and your top-spending vs top-performing creatives.</p></div></div><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Component-2-5.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Component-2-5.svg" alt="" /></noscript></div><div class="content"><h3>Master Your Creative Strategy</h3><p>Identify your best and worst creatives by drilling down into their performance. Track trends and analyze stats by country and platform.</p></div></div><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Component-2-6.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Component-2-6.svg" alt="" /></noscript></div><div class="content"><h3>Alison’s Picks. Your Success.</h3><p>Boost your creatives’ impact with Alison&#8217;s Picks and instantly learn which features to add, keep, and replace.</p></div></div><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Component-2-7.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Component-2-7.svg" alt="" /></noscript></div><div class="content"><h3>Detect and Rejuvenate Creative Fatigue</h3><p>Spot the signs of creative fatigue with data. Regularly update and energize your creatives to maintain peak performance.</p></div></div><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Group-7.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Group-7.svg" alt="" /></noscript></div><div class="content"><h3>Learn More About Your Creatives</h3><p>Get a breakdown of feature variations with Alison’s tagging of distinct characters, environments, CTAs and more to optimize performance. Discover the prominence of these creative features in your ads and vital stats like impressions, ad spend, CTR, installs, IPM, and ROI.</p></div></div><div class="cards-section__item radius"><div class="image"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/Vector-1.svg" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/Vector-1.svg" alt="" /></noscript></div><div class="content"><h3>Create More Impactful<br /> Copy</h3><p>Evaluate and understand the impact of your primary text, headline, and CTA on your audience engagement and conversion rates.</p></div></div></div></div></section><div style="height:var(--wp--preset--spacing--9)" aria-hidden="true" class="wp-block-spacer"></div><section id="section-block_402ac6e286a0289f3c88295f21be8c2a" class="testimonials-slider-section alignfull wp-block-cf-testimonials-slider"><div class="container"><h3 class="h3 main-section-title">Don’t Just Take Our Word for It</h3></div><div class="testimonails-slider-wrap"><div class="container container--lg"><div class="swiper testimonial-slider slider-items-1"><div class="swiper-wrapper"><div class="swiper-slide item-1"><div class="swiper-slide__top"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" class="testimonial-stars-img" alt="5 stars" data-lazy-src="https://alison.ai/wp-content/themes/alison-theme/images/alison-stars.svg"><noscript><img decoding="async" src="https://alison.ai/wp-content/themes/alison-theme/images/alison-stars.svg" class="testimonial-stars-img" alt="5 stars"></noscript> <span class="testimonial-stars"></span><div class="content"><p>Alison was a great fit for our already data-driven work process. With Alison&#8217;s input, Scatter Slots&#8217; creatives received <strong>a much-needed boost</strong>, leading to an <strong>instant improvement in performance</strong>. This not only enhanced the game&#8217;s already strong position but also sparked <strong>a wave of fresh ideas</strong>, enabling the swift development of unique concepts and further <strong>success in the creative strategy</strong>.</p></div></div><div class="swiper-slide__bottom"><div class="author__wrap"><div class="author"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://alison.ai/wp-content/uploads/memoji-5.png" /><noscript><img decoding="async" src="https://alison.ai/wp-content/uploads/memoji-5.png" alt="" /></noscript><h4 class="h4 author--name">Gadi Shoshani</h4></div><h4 class="h4 author--job">VP Marketing at Murka Games</h4></div></div></div></div></div></div></div></section><div style="height:var(--wp--preset--spacing--9)" aria-hidden="true" class="wp-block-spacer"></div><section id="section-block_90f9ba75cff7f7ed5412fd4a16bf80b9" style="--max--heading-width:716px" 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