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Marketing – UEFA.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html lang="fr" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://fr.uefa.com:80/uefa/events/marketing/index.html","20111231223724","https://web.archive.org/","web","/_static/", "1325371044"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Marketing – UEFA.com</title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="description" content="La division Marketing élabore des stratégies concernant les contenus médias et télévisés pour toutes les compétitions de l'UEFA, et a également en charge les stratégies de sponsoring pour toutes les compétitions de clubs et certaines compétitions d'équipes nationales."/><meta name="keywords" content="marketing"/><meta name="author" content="uefa.com"/><meta name="thumb" content="/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"/><meta name="date" content="Lundi, 4 janvier 2010"/><meta name="isodate" content="2010-01-04"/><meta name="roofline" content="Marketing"/><meta name="phototitle" content="L'UEFA Champions League est la compétition de club phare de l'UEFA."/><link rel="canonical" href="https://web.archive.org/web/20111231223724/http://fr.uefa.com/uefa/events/marketing/index.html"/><link rel="image_src" href="https://web.archive.org/web/20111231223724im_/http://fr.uefa.com/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"> </link><link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20111231223724cs_/http://fr.uefa.com/inc/css/main.css?20111229131400"/><link type="text/css" title="standard" rel="stylesheet" media="print" href="/web/20111231223724cs_/http://fr.uefa.com/inc/css/print.css?20111019091843"/><link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20111231223724cs_/http://fr.uefa.com/inc/css/sections/aboutuefa.css?20111007113440"/><script type="text/javascript" src="/web/20111231223724js_/http://fr.uefa.com/inc/js/main.js?20111220112324"> </script><link rel="shortcut icon" href="/web/20111231223724im_/http://fr.uefa.com/imgml/favicon/favicon.ico"/></head><body id="uefa" class="events marketing langF artPage"><script type="text/javascript"><!-- SCW.Initialize();SCW.AllowedJSContent = new Array("title","id","author");SCW.ContentProperties = {"subsec1":"events","type":"article:news","sec":"uefa","subsec2":"marketing","lang":"FR"};SCW.Events = new Array();SCW.EVars = {};SCW.Props = {"43":"web"};SCW.CustomSocialNetwork = {"hp":"uefacom hp"};SCW.CustomValues = {};//--></script><div id="fb-root"> </div><div class="d3cmsMaster"><div class="d3cmsHeader"><!--googleoff: all--><script type="text/javascript"> var _MSGDETECTALERT ='Ne plus me demander?'; function setCookie(name, value, expires, path, domain, secure) { var today = new Date(); today.setTime(today.getTime()); if (expires) { expires = expires * 1000 * 60 * 60 * 24; }; var expires_date = new Date(today.getTime() + (expires)); var d = (domain !== undefined && domain != null && domain != '') ? 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féminin</a></li><li id="ml1_tg" class=""><a href="/web/20111231223724/http://fr.uefa.com/trainingground/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Training Ground</a></li><li id="ml1_cl" class=""><a href="/web/20111231223724/http://fr.uefa.com/uefachampionsleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Champions League</a></li><li id="ml1_el" class=""><a href="/web/20111231223724/http://fr.uefa.com/uefaeuropaleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Europa League</a></li><li id="ml1_eu" class=""><a href="/web/20111231223724/http://fr.uefa.com/uefaeuro/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO</a></li><li id="ml1_u21" class=""><a href="/web/20111231223724/http://fr.uefa.com/under21/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Moins de 21 ans</a></li><li id="ml1_ac" class="fadeThis "><a href="#">Toutes les compétitions</a><div id="ml1_ac_items" class="hover"><div id="ml1_ac_top"> </div><div id="ml1_ac_content"><div id="ml1_ac_lside"><div class="ml1_ac_box_top"> </div><div><span>- Clubs -</span><ul><li><a href="/web/20111231223724/http://fr.uefa.com/uefachampionsleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Champions League</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/uefaeuropaleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Europa League</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/uefasupercup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Super Coupe de l'UEFA</a></li></ul></div><div class="ml1_ac_box_bottom"> </div><div class="ml1_ac_box_top"> </div><div><span>- Sélections -</span><ul><li><a href="/web/20111231223724/http://fr.uefa.com/uefaeuro/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/uefaeuro/abouteuro/uefaeuro2016/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO 2016</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/worldcup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Coupe du Monde FIFA</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/under21/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Moins de 21 ans</a></li></ul></div><div class="ml1_ac_box_bottom"> </div></div><div id="ml1_ac_rside"><div class="ml1_ac_box_top"> </div><div><span>- Juniors et Amateurs -</span><ul><li><a href="/web/20111231223724/http://fr.uefa.com/under19/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Moins de 19 ans</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/under17/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Moins de 17 ans</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/regionscup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Coupe des Régions</a></li></ul></div><div class="ml1_ac_box_bottom"> </div><div class="ml1_ac_box_top"> </div><div><span><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});" href="/web/20111231223724/http://fr.uefa.com/women/index.html">- Football féminin -</a></span><ul><li><a href="/web/20111231223724/http://fr.uefa.com/womenseuro/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Championnat d'Europe féminin </a></li><li><a href="/web/20111231223724/http://fr.uefa.com/womensworldcup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Mondial féminin</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/womenschampionsleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Women's Champions League</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/womensunder19/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">EURO féminin M-19</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/womensunder17/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">EURO féminin M-17</a></li></ul></div><div class="ml1_ac_box_bottom"> </div><div class="ml1_ac_box_top"> </div><div><span><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});" href="/web/20111231223724/http://fr.uefa.com/futsal/index.html">- Futsal -</a></span><ul><li><a href="/web/20111231223724/http://fr.uefa.com/futsaleuro/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">EURO de futsal</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/futsalworldcup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Coupe du Monde de Futsal</a></li><li><a href="/web/20111231223724/http://fr.uefa.com/futsalcup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Coupe de futsal de l'UEFA</a></li></ul></div><div class="ml1_ac_box_bottom"> </div></div></div><div id="ml1_ac_bottom"> </div></div></li></ul></div><!--googleon:snippet--> </div><div class="d3cmsBCtop"><!--googleoff:snippet--><div class="bcMenu"><div class="bcLinks fl"><a title="UEFA.com" class="bcLink" href="/web/20111231223724/http://fr.uefa.com/index.html">UEFA.com</a> &gt; <a title="UEFA" class="bcLink" href="/web/20111231223724/http://fr.uefa.com/uefa/index.html">UEFA</a> &gt; <a title="Évènements" class="bcLink" href="/web/20111231223724/http://fr.uefa.com/uefa/events/index.html">Évènements</a> &gt; <a title="Marketing" class="bcLink" href="/web/20111231223724/http://fr.uefa.com/uefa/events/marketing/index.html">Marketing</a></div><span class="closer fl">&nbsp;</span><div class="feedBack fr"><a href="/web/20111231223724/http://fr.uefa.com/community/feedback/index.html">Nous écrire</a></div></div><!--googleon:snippet--> </div><div class="d3cmsContent"><div class="d3cmsCHeader"><!--googleoff:snippet--><div id="menuLevel2"><a class="logolink" title="L'UEFA" href="/web/20111231223724/http://fr.uefa.com/uefa/index.html">L'UEFA</a><ul class="right"><li id="ml2_news" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/news/index.html"><span>News</span></a></li><li id="ml2_video" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/video/index.html"><span>Vidéo</span></a></li><li id="ml2_aboutuefa" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/aboutuefa/index.html"><span>L'UEFA</span></a></li><li id="ml2_award" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/uefa-best-player-award/index.html"><span>Prix</span></a></li><li id="ml2_footballfirst" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/footballfirst/index.html"><span>Le football d'abord</span></a></li><li id="ml2_social" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/socialresponsibility/index.html"><span>Social</span></a></li><li id="ml2_stakeholders" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/stakeholders/index.html"><span>Partenariats</span></a></li><li id="ml2_management" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/management/index.html"><span>Management</span></a></li><li id="ml2_events" class=" current"><a href="/web/20111231223724/http://fr.uefa.com/uefa/events/index.html"><span>Événements</span></a></li><li id="ml2_elevenvalues" class=" "><a href="/web/20111231223724/http://fr.uefa.com/uefa/elevenvalues/index.html"><span>Onze valeurs</span></a></li><li id="ml2_more_plus" class="fadeThis "><a href="#"><span>Plus<span class="more_btn">&nbsp;</span></span></a><div id="ml2_more_items" class="hover"><ul><li><a href="/web/20111231223724/http://fr.uefa.com/uefa/mediaservices/index.html">Service media</a></li><li><a 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La division Marketing est en outre responsable de l'application de ces stratégies, par le biais de ventes directes ou d'agences de marketing externes. Elle fournit par ailleurs des services tels que la gestion de la marque et les études d'entreprise.</p> </div></div></div><!--googleoff: all--><p class="copyright innerText">©UEFA.com 1998-2011. 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title="Coupe de futsal de l'UEFA">Coupe de futsal de l'UEFA</a></li></ul> </div><div class="competitionlist fl"><span>- Sélections - </span><ul class="clean clearfix"><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/uefaeuro/index.html" title="UEFA EURO">UEFA EURO</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/uefaeuro/abouteuro/uefaeuro2016/index.html" title="UEFA EURO 2016">UEFA EURO 2016</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/worldcup/index.html" title="Coupe du Monde FIFA">Coupe du Monde FIFA</a></li><li><a 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href="/web/20111231223724/http://fr.uefa.com/regionscup/index.html" title="Coupe des Régions">Coupe des Régions</a></li></ul> </div></div><div class="wf fl"><span class="footerLbl">Football féminin</span><ul class="clean clearfix"><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/womenseuro/index.html" title="Championnat d'Europe féminin ">Championnat d'Europe féminin </a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/womensworldcup/index.html" title="Mondial féminin">Mondial féminin</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" 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title="Emplois">Emplois</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/uefa/mediaservices/index.html" title="Service Médias">Service Médias</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/uefa/documentlibrary/index.html" title="Documents">Documents</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Footer'});" href="/web/20111231223724/http://fr.uefa.com/uefa/mediaservices/accreditation/index.html" title="Accréditation médias">Accréditation médias</a></li><li><a onclick="SCW.TL(this,'o','HP Content Area 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