Praxisorientierte Software für den Kundendienst

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Customer Value steigern. Cost to Serve senken.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/customer-experience/">Überblick</a> <a class="btn btn-black btn-arrow primary-nav-tab-column-cta" href="/de/demo-ansehen/cx/">Demo ansehen</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/social-connect/" >Social Connect</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/kundenbetreuung/" >Betreuung der Kund:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/standort-cx/" >Customer XM für Unternehmen vor Ort</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/account-managment/" >Account-Management</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/grundlage/" >Strategische CX</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Top-Fallbeispiele</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/closed-loop-followup/" >Lückenloses Follow-up</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/feedback/" >Feedback</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/voice-of-customer/" >Voice of the Customer</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/nps/" >Net Promoter Score</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="Merchandising-Slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2022/11/Asset-1.png" href="/de/ebooks/verbrauchertrends-2023-deutschland/?utm_lp=nav-thumbnail/" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">E-Book</h3><p class="primary-nav-tab-column-description">Das sollten Sie 2023 über Ihre Kund:innen wissen</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/verbrauchertrends-2023-deutschland/?utm_lp=nav-thumbnail/">Jetzt herunterladen</a> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gatext="EmployeeXM Subnav" data-gacontainer="gasubsection">EMPLOYEE XM</button> </li> <section class="primary-subnav-tab-section row" data-gatext="EmployeeXM Subnav" data-sub="EmployeeXM" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <a href="/de/employee-experience/"> <img data-ot-ignore class="img-fluid lazy" style="height: 40px;" src="https://www.qualtrics.com/m/ex.svg" alt=""></a><p class="primary-nav-tab-column-description">Fachkräfte anwerben und binden. Engagement steigern. Produktivität verbessern.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/employee-experience/">Überblick</a> <a class="btn btn-black btn-arrow primary-nav-tab-column-cta" href="/de/demo-ansehen/ex/">Demo ansehen</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/einbindung-der-mitarbeiter/" >Engagement der Mitarbeiter:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/360-grad-feedback/" >360-Grad-Feedback</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/betriebszulagenforschung/" >Leistungsoptimierer</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/informationstechnik/" >Technologieerfahrung</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/candidate-experience/" >Erlebnis von Bewerber:innen</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Top-Fallbeispiele</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/aktionsplan/" >Aktionspläne</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/mitarbeiter-pulsbefragung/" >Software für Pulsebefragungen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/mitarbeiter-pulsbefragung/" >Feedback zur Einarbeitung</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/austrittsinterviews/" >Austrittsinterviews</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="Merchandising-Slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/04/future-of-work-nav-thumbnail.png" href="/de/ebooks/2022-ex-trends-report/?utm_lp=nav-tumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">E-Book</h3><p class="primary-nav-tab-column-description">4 Dinge, die Sie über Ihre Angestellten wissen sollten</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/2022-ex-trends-report/?utm_lp=nav-tumbnail">Jetzt herunterladen</a> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gatext="BrandXM Subnav" data-gacontainer="gasubsection">BRAND XM</button> </li> <section class="primary-subnav-tab-section row" data-gatext="BrandXM Subnav" data-sub="BrandXM" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <a href="/de/brand-experience/"> <img data-ot-ignore class="img-fluid lazy" style="height: 40px;" src="https://www.qualtrics.com/m/bx.svg" alt=""></a><p class="primary-nav-tab-column-description">Neukund:innen anwerben. Marktanteile hinzugewinnen. Wahrnehmung und Bewusstsein verbessern.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/brand-experience/">Überblick</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte und Anwendungsfälle</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/brand-experience/marken-tracking/" >Marken-Tracking</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/brand-experience/ad-testing/" >Testen von Werbung</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2022/03/mr-ebook-thumb-e1647269273198.jpg" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">In neun Schritten zur erfolgreichen Marktforschung</h3><p class="primary-nav-tab-column-description">Sie wollen selbst Marktforschung betreiben? Wir zeigen Ihnen, wie Sie Schritt für Schritt ein Forschungsprojekt erstellen, das genau auf Ihr Know-how und Ihre individuellen Anforderungen zugeschnitten ist.</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail">JETZT DOWNLOADEN</a> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gatext="ProductXM Subnav" data-gacontainer="gasubsection">PRODUCT XM</button> </li> <section class="primary-subnav-tab-section row" data-gatext="ProductXM Subnav" data-sub="ProductXM" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <a href="/de/product-experience/"> <img data-ot-ignore class="img-fluid lazy" style="height: 40px;" src="https://www.qualtrics.com/m/px.svg" alt=""></a><p class="primary-nav-tab-column-description">Product-Market-Fit verbessern. Share-of-Wallet steigern. Time-to-Market reduzieren.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/product-experience/">Überblick</a> <a class="btn btn-black btn-arrow primary-nav-tab-column-cta" href="/de/demo-ansehen/px/">Demo ansehen</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte und Anwendungsfälle</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/produktpreis-recherche/" >Produktpreisrecherche</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/produktnamen-recherche/" >Produktnamenrecherche</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/produktzufriedenheit/" >Produktzufriedenheit</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/marktsegmentierung/" >Marktsegmentierung</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2022/03/mr-ebook-thumb-e1647269273198.jpg" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">In neun Schritten zur erfolgreichen Marktforschung</h3><p class="primary-nav-tab-column-description">Sie wollen selbst Marktforschung betreiben? Wir zeigen Ihnen, wie Sie Schritt für Schritt ein Forschungsprojekt erstellen, das genau auf Ihr Know-how und Ihre individuellen Anforderungen zugeschnitten ist.</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail">JETZT DOWNLOADEN</a> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gatext="DesignXM Subnav" data-gacontainer="gasubsection">DESIGN XM</button> </li> <section class="primary-subnav-tab-section row" data-gatext="DesignXM Subnav" data-sub="DesignXM" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <a href="/de/design-xm/"> <img data-ot-ignore class="img-fluid lazy" style="height: 40px;" src="https://www.qualtrics.com/m/designxm.svg" alt=""></a><p class="primary-nav-tab-column-description">Wegweisende Insights erhalten. Unerfüllte Bedürfnisse aufdecken. Maßnahmen im gesamten Unternehmen vorantreiben.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/design-xm/">Überblick</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte und Anwendungsfälle</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/insights-software/" >Software für Marktforschung und Insights</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/conjoint-analysis/" >Conjoint-Analysen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/marktsegmentierung/" >Marktsegmentierung</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/panel-management/" >Panel-Management</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/iq/stats-iq/" >Regressionsanalyse</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/kreuztabelle/" >Kreuztabellen</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2022/03/mr-ebook-thumb-e1647269273198.jpg" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">In neun Schritten zur erfolgreichen Marktforschung</h3><p class="primary-nav-tab-column-description">Sie wollen selbst Marktforschung betreiben? Wir zeigen Ihnen, wie Sie Schritt für Schritt ein Forschungsprojekt erstellen, das genau auf Ihr Know-how und Ihre individuellen Anforderungen zugeschnitten ist.</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail">JETZT DOWNLOADEN</a> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gatext="CoreXM Subnav" data-gacontainer="gasubsection">CORE XM</button> </li> <section class="primary-subnav-tab-section row" data-gatext="CoreXM Subnav" data-sub="CoreXM" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <a href="/de/core-xm/"> <img data-ot-ignore class="img-fluid lazy" style="height: 40px;" src="https://www.qualtrics.com/m/cxm.svg" alt=""></a><p class="primary-nav-tab-column-description">Spitzenforschung betreiben. Experience-Lücken finden. Insights umsetzen. </p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/core-xm/">Überblick</a> <a class="btn btn-black btn-arrow primary-nav-tab-column-cta" href="/de/demo-ansehen/rc/">Demo ansehen</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte und Anwendungsfälle</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/umfrage-plattform/" >Umfragesoftware</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/berichte-und-dashboards/" >Berichte und Dashboards</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marktforschung/" >Marktforschung</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/produktpreis-recherche/" >Produktpreis Recherche</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2022/03/mr-ebook-thumb-e1647269273198.jpg" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">In neun Schritten zur erfolgreichen Marktforschung</h3><p class="primary-nav-tab-column-description">Sie wollen selbst Marktforschung betreiben? Wir zeigen Ihnen, wie Sie Schritt für Schritt ein Forschungsprojekt erstellen, das genau auf Ihr Know-how und Ihre individuellen Anforderungen zugeschnitten ist.</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/?utm_lp=nav-thumbnail">JETZT DOWNLOADEN</a> </div> </div> </div> </section> <li class="primary-subnav-tab clickable-subnav-group-label"> <button class="primary-subnav-tab-button" data-gatext="XM DSCVR Subnav" data-gacontainer="gasubsection">XM DSCVR</button> </li> <section class="primary-subnav-tab-section row" data-gatext="XM DSCVR Subnav" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-7 primary-nav-tab-column "> <img data-ot-ignore class="img-fluid" style="margin-bottom: 29px;" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2022/02/discover-logo.svg" alt="" loading="lazy"><p class="primary-nav-tab-column-description">Rätseln Sie nicht länger, was Ihre Mitarbeiter:innen und Kund:innen wollen. Finden Sie mithilfe modernster Dialoganalysen heraus, warum sie Sie kontaktieren, was sie denken und was sie als Nächstes tun werden.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-black btn-arrow primary-nav-tab-column-cta" href="/de/discover/">Mehr erfahren</a> </div> </div> <div class="col-md-5 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Produkte</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/discover/customer-xm/" >Kund:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/employee-xm/" >Mitarbeiter:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/brand-xm/" >Marke</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/product-xm/" >Produkt</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/design-xm/" >Marktforschung</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Top-Fallbeispiele</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/discover/customer-xm/contact-center-analysen/" >Kontaktcenter-Analysen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/customer-xm/contact-center-ai/" >Kontaktcenter-KI</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/discover/customer-xm/contact-center-quality-management/" >Kontaktcenter-Qualitätsmanagement</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="Merchandising-Slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg=" https://www.qualtrics.com/m/xm-plus/keynote-t.png" href="/xmplus/x4/xm-keynote/?utm_lp=nav-thumbnail" style=""></a><h3 class="primary-nav-tab-column-title-thumbnail">EXKLUSIV BEI XM PLUS: Unternehmen werden menschlicher</h3><p class="primary-nav-tab-column-description">Zig Serafin, der CEO von Qualtrics, erklärt, warum die Experience so entscheidend ist und wie führende Unternehmen mit dem richtigen Maß an Empathie erfolgreich sind. (EN)</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/xmplus/x4/xm-keynote/?utm_lp=nav-thumbnail">JETZT ANSEHEN</a> </div> </div> </div> </section> <hr class="primary-subnav-divider"> <li class="primary-subnav-tab primary-additional-subnav-tab"> <button class="primary-subnav-tab-button">XM Plattform</button> </li> <section class="primary-subnav-tab-section row" data-sub="XM Platform" data-gacontainer="gasubsection" data-gatext="XM Platform Subnav"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <button class="btn-reset primary-nav-tab-column-vimeo flex-view lazy" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/375011685" data-utm_lp="video-menu-xm-platform" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/05/Orlando-1.png" href="https://player.vimeo.com/video/375011685"></button><h3 class="primary-nav-tab-column-title">Die Experience Management-<br>Plattform<sup>™</sup></h3><p class="primary-nav-tab-column-description">Entwerfen Sie Erlebnisse der Zukunft. Überprüfen und verbessern Sie diese kontinuierlich. Entdecken Sie das Betriebssystem für das Experience Management.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/plattform/">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Plattform-Funktionen</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/plattform/ultimate-listening/" >Ultimate Listening</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/plattform/massnahmen/" >Aktionsautomatisierung und Workflows</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/xm-directory/" >XM Directory</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/iq/" >iQ</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/xflow/" >xFlow</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/plattform/security/" >Sicherheit und Governance</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/umfrage-plattform/ " >Umfragesoftware</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/plattform/mobil/" >XM Mobile App</a> </li></ul> </div> </div> </div> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="Merchandising-Slot"> <button class="btn-reset primary-nav-tab-column-vimeo-thumbnail flex-view lazy" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/622906051" data-utm_lp="video-menu-customer-under-armour" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/10/xID_nav_image-04.png" style="background-size: cover; background-position: center;"></button><h3 class="primary-nav-tab-column-title-thumbnail"></h3><p class="primary-nav-tab-column-description">Experience iD ist ein vernetztes, intelligentes System für ALLE Profildaten zu Ihrer Employee und Customer Experience.</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/experience-id/">Mehr erfahren</a> </div> </div> </div> </section> <li class="primary-subnav-tab primary-additional-subnav-tab"> <button class="primary-subnav-tab-button">XM-Marketplace</button> </li> <section class="primary-subnav-tab-section row" data-sub="XM-Marketplace" data-gacontainer="gasubsection" data-gatext="XM-Marketplace Subnav"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-4 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">XM-Marketplace</h3><p class="primary-nav-tab-column-description">Integrationen mit weltweit führender Unternehmenssoftware und vorgefertigte, von Expert:innen entwickelte Programme, die Ihr XM-Programm beschleunigen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/marketplace/">Überblick</a> </div> </div> <div class="col-md-8 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-6"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Experience-Kernbereiche</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/list/?category=brand-experience" >Brand Experience</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/list/?category=customer-experience" >Customer Experience</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/list/?category=employee-experience" >Employee Experience</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/list/?category=product-experience" >Product Experience</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab primary-additional-subnav-tab"> <button class="primary-subnav-tab-button">XM Services</button> </li> <section class="primary-subnav-tab-section row" data-sub="Dienstleistungen" data-gacontainer="gasubsection" data-gatext="Dienstleistungen Subnav"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-4 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">XM Services</h3><p class="primary-nav-tab-column-description">Exzellente Beratungs-, Implementierungs- und Support-Dienste von Branchenfachleuten und dem XM Institute. Ob Sie die Treue Ihrer Kund:innen steigern oder Ihre Markenwahrnehmung verbessern wollen – wir unterstützen Sie auf dem Weg zum Erfolg bei allen Schritten, von der Programmgestaltung über die Implementierung bis zu vollständig verwalteten Services.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/dienstleistungen/">Überblick</a> </div> </div> <div class="col-md-8 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-6"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small">Beratung</h3><p class="primary-nav-tab-column-description">XM-Forscher:innen und Berater:innen mit nachweislicher Erfahrung in Ihren Branchen</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/dienstleistungen/" >Mehr erfahren</a> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small">Implementierung</h3><p class="primary-nav-tab-column-description">Auf Plattformen spezialisierte Technologie-Berater:innen, Techniker:innen und Programm-Architekt:innen</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/dienstleistungen/" >Mehr erfahren</a> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small">Support und Erfolg</h3><p class="primary-nav-tab-column-description">Customer-Service-Spezialist:innen, denen Ihr Erfolg am Herzen liegt</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/dienstleistungen/" >Mehr erfahren</a> </div> </div> </div> <div class="col-md-5 offset-md-1"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">Forschungsdienstleistungen</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/research-services/" >Überblick</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/research-services/online-stichproben/" >Online-Stichproben</a> </li></ul> </div> </div> </div> </div> </div> </section> </ul> </div> </section> </li> <li class="primary-nav-tab tab-solutions"> <button class="primary-nav-tab-button"> Lösungen </button> <section class="primary-nav-tab-section"> <div class="container"> <ul class="primary-subnav-tab-container "> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> <li class="primary-subnav-tab active "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Branchen</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <ul class="primary-subnav-tab-container"> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> <li class="primary-subnav-tab active "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Bildung</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Bildung</h3><p class="primary-nav-tab-column-description">Experience für Studierende und Mitarbeiter:innen verbessern</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/bildungswesen/" data-gatext="education overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/umfrage-plattform/" >Wissenschaftliche Umfragen & akademische Forschung</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Technologie</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Technologie</h3><p class="primary-nav-tab-column-description">Innovationen schnell, flexibel und zuverlässig umsetzen und Erlebnisse für Alle gestalten.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/high-tech/" data-gatext="technology overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/website-app-feedback-umfrage/" >Website- & App-Feedback</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/digitale/" >Digital CX</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/marketplace/produktzufriedenheit/" >Produktzufriedenheit</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/account-managment/" >CX Account-Management</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/samsung/" >Fallstudie: Samsung</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Einzelhandel</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Einzelhandel</h3><p class="primary-nav-tab-column-description">Bindung der Kund:innen, Umsatz, Share of Wallet, Markenbekanntheit, Engagement der Mitarbeiter:innen und Produktivität steigern.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/einzelhandel/" data-gatext="retail overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/standort-cx/" >Standortbezogene CX</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/under-armour/" >Fallstudie: Under Armour</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Finanzdien stleister</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Finanzdienstleister</h3><p class="primary-nav-tab-column-description">Außergewöhnliche Omnichannel-Erlebnisse schaffen. Jedes Mal, wenn Kund:innen eine Filiale betreten, Ihre App nutzen oder mit Berater:innen sprechen, wird die Bindung gestärkt.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/finanzdienstleistungen/" data-gatext="financial services overview link">Überblick</a> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Behörden</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Behörden</h3><p class="primary-nav-tab-column-description">Erlebnisse gezielt entwickelt für Bürger:innen, Wähler:innen, interne Kund:innen und Mitarbeiter:innen</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/offentlicher-sektor/" data-gatext="government overview link">Überblick</a> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">B2B</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>B2B</h3><p class="primary-nav-tab-column-description">Transformation von Kund:innen-, Mitarbeiter:innen-, Marken- und Produkterfahrungen zur Steigerung von Umsatz und Marktanteil sowie Vertragsverlängerungen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/b2b/" data-gatext="b2b overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/account-managment/" >Account-Management</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/grundfos/" >Fallstudie: Grundfos</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/erlebnismanagement/kunden/b2b-customer-experience/" >Artikel: B2B Customer Experience</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Reisen und Gaststätten gewerbe</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Reisen und Gaststättengewerbe</h3><p class="primary-nav-tab-column-description">Ob beim Stöbern, Buchen, Fliegen oder Übernachten - so wird jeder Teil der Reise zu einem unvergesslichen Erlebnis.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/reise-und-hotelgewerbe/" data-gatext="travel and hospitality overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/standort-cx/" >Standortbezogene CX</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/tui-group/" >Fallstudie: TUI Group</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Automotive</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Automotive</h3><p class="primary-nav-tab-column-description">Bindung der Kund:innen und Umsatz steigern mit einzigartigen Erlebnissen in jeder Phase der Customer Journey mit Marken-, Kund:innen-, Mitarbeiter:innen- und Produkterlebnissen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/automobilindustrie/" data-gatext="automotive overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/standort-cx/" >Standortbezogene CX</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/brand-experience/marken-tracking/" >Brand Tracking</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/bmw/" >Fallstudie: BMW</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Luftfahrt</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Luftfahrt</h3><p class="primary-nav-tab-column-description">Bahnbrechende Erfolge feiern - dank antriebsstarker Customer Experience.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/fluggesellschaften/" data-gatext="automotive overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/" >Customer Experience Management</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/brand-experience/marken-tracking/" >Brand Tracking</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Medien</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Medien</h3><p class="primary-nav-tab-column-description">Neue Zielgruppen anhand von Insights aus Experience- und Betriebsdaten erschließen, um Inhalte zu liefern, von denen die Zielgruppe nicht genug bekommt.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/medien/" data-gatext="media and telco overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/digitale/" >Digital CX</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/brand-experience/marken-tracking/" >Brand Tracking</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/telefonica/" >Fallstudie: Telefónica</a> </li></ul> </div> </div> </div> </div> </div> </section> </ul> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Rollen</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <ul class="primary-subnav-tab-container"> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> <li class="primary-subnav-tab active "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Marktforschung</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Marktforschung</h3><p class="primary-nav-tab-column-description">Die anspruchvollsten Forschungsprojekte meistern und bedeutende Ergebnisse liefern. Die Marktforschungssoftware für Forscher:innen und Akademiker:innen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/marktforschung/" data-gatext="market research overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/umfrage-plattform/" >Umfragesoftware</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/insights-software/" >Marktforschung und Insights</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/conjoint-analysis/" >Conjoint-Analyse</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/iq/" >Erweiterte Analysen</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/" >eBook: In neun Schritten zur erfolgreichen Marktforschung</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/samsung/" >Fallstudie: Samsung</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">CX Professionals</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>CX Professionals</h3><p class="primary-nav-tab-column-description">Jeden Schritt entlang der Customer Journey beobachten und verbessern; Potenziale aufdecken, Maßnahmen automatisieren und wichtige Unternehmensziele vorantreiben.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/kundenerfahrung/" data-gatext="cx professionals overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/digitale/" >Digital CX</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/kundenbetreuung/" >Betreuung der Kund:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/standort-cx/" >Location Based</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/account-managment/" >Account-Management</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/grundlage/" >Strategische CX</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Human Resources</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Human Resources</h3><p class="primary-nav-tab-column-description">Mit einer ganzheitlichen Sicht auf die Employee Experience wichtige Faktoren für das Engagement ermitteln und gezielte Maßnahmen für eine spürbare Verbesserung ergreifen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/human-resources/" data-gatext="human resources overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/einbindung-der-mitarbeiter/" >Engagement der Mitarbeiter:innen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/training-umfragen/" >Umfragen zu Schulungen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/mitarbeiter-pulsbefragung/" >Pulsbefragungen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/employee-experience/umfrage-fuer-neue-mitarbeiter/" >Onboarding</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/volkswagen/" >Fallstudie: Volkswagen</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/erlebnismanagement/mitarbeiter/employee-experience/" >Artikel: Employee Experience: Definition, Strategie und Verbesserung</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Digital</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für alle <br> digitalen Kanäle</h3><p class="primary-nav-tab-column-description">End-to-End-Erlebnis auf alle digitalen Kanäle verstehen, Erfahrungslücken identifizieren und zielführende Maßnahmen mit größtmöglichem Einfluss auf die Zufriedenheit und Treue der Kund:innen ergreifen.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/digital/" data-gatext="Digital overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/core-xm/website-app-feedback-umfrage/" >Website- und App-Feedback</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/reputationsmanagement/" >Reputationsmanagement</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/digitale/" >Digital CX</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/erlebnismanagement/kunden/digital-customer-experience/" >Artikel: Digital Customer Experience Management</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Produkt management</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Produktmanagement</h3><p class="primary-nav-tab-column-description">Product-Market-Fit verbessern. Share-of-Wallet steigern. Time- to-Market reduzieren.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/produktmanagement/" data-gatext="product management overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/produktpreis-recherche/" >Produktpreis-Recherche</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/produktnamen-recherche/" >Produktnamen-Recherche</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/product-experience/marktsegmentierung/" >Marktsegmentierung</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/kunden/under-armour/" >Fallstudie: Under Armour</a> </li> <li class="primary-nav-tab-column-link"> <a href="/de/erlebnismanagement/produkt/messung-optimierung/" >Artikel: Product Experience - Messung und Optimierung</a> </li></ul> </div> </div> </div> </div> </div> </section> <li class="primary-subnav-tab "> <button class="primary-subnav-tab-button" data-gacontainer="gasubsection">Customer Service</button> </li> <section class="primary-subnav-tab-section row" data-gacontainer="gasubsection"> <div class="col primary-nav-tab-columns"> <div class="row"> <div class="col-md-6 primary-nav-tab-column "> <h3 class="primary-nav-tab-column-title">Lösungen für <br>Customer Service</h3><p class="primary-nav-tab-column-description">Herausragende Contact Center-Erlebnisse bieten, die die Abwanderung reduzieren und Treue der Kund:innen stärken.</p> <div class="primary-nav-tab-column-cta-container"> <a class="btn btn-outline btn-black mr-3 primary-nav-tab-column-cta" href="/de/kundendienst/" data-gatext="customer service overview link">Überblick</a> </div> </div> <div class="col-md-6 primary-nav-tab-column d-flex flex-column"> <div class="row primary-nav-tab-column-row"> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">BELIEBTE LÖSUNGEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/customer-experience/kundenbetreuung/" >Betreuung der Kund:innen</a> </li></ul> </div> <div class="col-md-12"> <h3 class="primary-nav-tab-column-title-small primary-nav-tab-column-title-links">WEITERFÜHRENDE RESSOURCEN</h3><ul class="primary-nav-tab-column-links"> <li class="primary-nav-tab-column-link"> <a href="/de/erlebnismanagement/kunden/customer-care/" >Artikel: Betreuung der Kund:innen - Definition, Konzepterstellung und Tipps</a> </li></ul> </div> </div> </div> </div> </div> </section> </ul> </section> </ul> </div> </section> </li> <li class="primary-nav-tab tab-company"> <button class="primary-nav-tab-button"> Unternehmen </button> <section class="primary-nav-tab-section"> <div class="container"> <ul class="primary-subnav-tab-container d-none"> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> </ul> <div class="row" style="padding-left: 160px;"> <div class="main-links-container d-flex col" style=""> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/careers/us/en" >KARRIERE (EN)</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/careers/us/en#explore" >Stellenangebote (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/qualtrics-life/" >Menschen bei Qualtrics (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/about/account-executives/" >Vertriebsteam (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/about/product-engineering/" >Technikteam (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/about/customer-success/" >Customer Success Team (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/about/research-services/" >Rechercheservice-Team (EN)</a></li> </ul> </div> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/de/uber-uns/" >ÜBER</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/de/kontakt/" >Kontakt</a></li> <li class="primary-nav-tab-column-link"><a href="https://www.5forthefight.org/" >5 For The Fight (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/dei-at-qualtrics/" >Vielfalt, Gerechtigkeit und Inklusion (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/news/" >Nachrichten (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/partnerships/" >Partnerschaften (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/brand-book/" >Markenbuch (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/de/dienstleistungen/" >Unser Dienstleistungsangebot</a></li> </ul> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/en/images/header/careers-qualtrics.jpg" href="/careers/us/en#explore" style=""></a><p class="primary-nav-tab-column-description">Wir stellen ein!</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/careers/us/en#explore">STELLEN ANZEIGEN (EN)</a> </div> </div> </div> </div> </div> </section> </li> <li class="primary-nav-tab tab-customer"> <button class="primary-nav-tab-button"> Kunden </button> <section class="primary-nav-tab-section"> <div class="container"> <ul class="primary-subnav-tab-container d-none"> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> </ul> <div class="row" style="padding-left: 160px;"> <div class="main-links-container d-flex col" style=""> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/de/kunden/" >Kunden</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/de/kunden/hugo-boss/" >Hugo Boss + Qualtrics</a></li> <li class="primary-nav-tab-column-link"><a href="/de/kunden/telefonica/" >Telefónica + Qualtrics</a></li> <li class="primary-nav-tab-column-link"><a href="/de/kunden/under-armour/" >Under Armour + Qualtrics</a></li> <li class="primary-nav-tab-column-link"><a href="/de/kunden/bmw/" >BMW + Qualtrics</a></li> </ul> </div> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/partnerships/" >PARTNERSCHAFTEN (EN)</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="https://qpn.az1.qualtrics.com/jfe/form/SV_eJzZ9WYULVaU5tb" >Partner werden (EN)</a></li> </ul> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <button class="btn-reset primary-nav-tab-column-vimeo-thumbnail flex-view lazy" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/329197561" data-utm_lp="video-menu-customer-under-armour" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/07/Under_Armour_JermaineJones_Small.jpg" style=""></button><p class="primary-nav-tab-column-description">Under Armour + Qualtrics</p><button class="btn btn-arrow primary-nav-tab-column-cta flex-view" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/329197561" data-utm_lp="video-menu-customer-under-armour" >SCHAU VIDEO</button> </div> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <button class="btn-reset primary-nav-tab-column-vimeo-thumbnail flex-view lazy" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/260476731" data-utm_lp="video-menu-customer-volkswagen" data-bg="https://www.qualtrics.com/m/assets/en/images/header/vw-customer.jpg" style=""></button><p class="primary-nav-tab-column-description">Volkswagen + Qualtrics</p><button class="btn btn-arrow primary-nav-tab-column-cta flex-view" data-toggle="modal" data-target="#vimeo-player-modal" data-url="https://player.vimeo.com/video/260476731" data-utm_lp="video-menu-customer-volkswagen" >SCHAU VIDEO</button> </div> </div> </div> </div> </div> </section> </li> <li class="primary-nav-tab tab-resources"> <button class="primary-nav-tab-button"> Ressourcen </button> <section class="primary-nav-tab-section"> <div class="container"> <ul class="primary-subnav-tab-container d-none"> <div class="primary-subnav-tab-container-background"></div> <div class="primary-subnav-tab-button-background"></div> </ul> <div class="row" style="padding-left: 15px;"> <div class="main-links-container d-flex col" style=""> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/de/erlebnismanagement/" >WAS IST XM?</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/de/erlebnismanagement/kunden/" >Customer Experience</a></li> <li class="primary-nav-tab-column-link"><a href="/de/erlebnismanagement/mitarbeiter/" >Employee Experience</a></li> <li class="primary-nav-tab-column-link"><a href="/de/erlebnismanagement/produkt/" >Product Experience</a></li> <li class="primary-nav-tab-column-link"><a href="/de/erlebnismanagement/marke/" >Brand Experience</a></li> <li class="primary-nav-tab-column-link"><a href="/de/erlebnismanagement/marktforschung/" >Market Research</a></li> </ul> </div> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/de/events/" >EVENTS UND WEBINARE</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/de/events/" >Aufgezeichnete Events und Webinare</a></li> <li class="primary-nav-tab-column-link"><a href="/de/x4-on-tour-emea-munich/" >X4 on Tour Munich</a></li> <li class="primary-nav-tab-column-link"><a href="/de/x4-on-tour-emea-cologne/" >X4 on Tour Cologne</a></li> </ul> </div> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/de/ressourcen/" >Ressourcen</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="/blog/" >Blog (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/de/research-center/" >Marktforschungsergebnisse (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/analyst-reports/" >Analystenberichte (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/de/marketplace/list/?solution=survey-template" >Vorlagen (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/de/ebooks/" >eBooks</a></li> </ul> </div> <div class="primary-nav-tab-column-main " style=""> <h3 class="primary-nav-tab-column-title-small"> <a class="btn btn-arrow" href="/support/de/" >Support</a> </h3> <ul> <li class="primary-nav-tab-column-link"><a href="https://community.qualtrics.com/" >Community (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="https://basecamp.qualtrics.com/?utm_lp=nav-text-link" >Schulungen nach Maß (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/product-updates/" >Produkt-Updates (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/marketplace/integrations/" >Integrationen (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/training/" >Zertifizierung (EN)</a></li> <li class="primary-nav-tab-column-link"><a href="/de/marketplace/" >XM-Marketplace</a></li> </ul> </div> </div> <div class="primary-nav-tab-thumbnails d-none d-xl-block position-relative"> <div class="row"> <div class="primary-nav-tab-thumbnail col" data-gacontainer="gasubsection" data-gatext="merchandising slot"> <a class="background-image primary-nav-tab-column-image-thumbnail lazy" data-bg="https://www.qualtrics.com/m/assets/uk/wp-content/uploads/2018/01/cxcontenthub-1.jpg" href="/de/erlebnismanagement/" style="background-size: contain; background-position: center;"></a><p class="primary-nav-tab-column-description">Was ist Experience Management?</p><a class="btn btn-arrow primary-nav-tab-column-cta" href="/de/erlebnismanagement/">LERNEN SIE UNSERE XM GUIDES KENNEN</a> </div> </div> </div> </div> </div> </section> </li> </ul> <button class="btn btn-px btn-small primary-nav-cta request-demo-btn-cta" data-toggle="modal" data-target="#marketo-iframe-modal" data-action="Request Demo" data-details="Header"> Demo anfordern </button> </div> </div> <div id="mobile-nav"> <button id="mobile-nav-toggle"> <svg class="icon icon-size-6" viewBox="0 0 30 80"> <rect id="mobile-nav-icon-top" x="4" y="15" width="72" height="5" rx="3" fill="black" transform-origin="4 15" /> <rect id="mobile-nav-icon-middle" x="4" y="35" width="72" height="5" rx="3" fill="black" transform-origin="35 50" /> <rect id="mobile-nav-icon-bottom" x="4" y="55" width="72" height="5" rx="3" fill="black" transform-origin="4 55" /> </svg> </button> <div id="mobile-nav-section"> <div id="mobile-nav-container" class="container" data-nav-level="0"> <ul class="primary-nav-container" data-nav-level="0"> <li class="primary-nav-item"> <button class="primary-nav-item-button">Produkte</button> </li> <div class="primary-subnav-items-container" data-sub="Produkte" data-gacontainer="gasection" data-gatext="Reiter Produkte"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="1"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Produkte</strong> </li> <div class="primary-subnav-item"></div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">CUSTOMER XM</button> </li> <div class="primary-subnav-items-container" data-sub="CustomerXM" data-gacontainer="gasection" data-gatext="CustomerXM"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>CUSTOMER XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/demo-ansehen/cx/" data-gacontainer="galink" >Demo ansehen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/social-connect/" data-gacontainer="galink" >Social Connect</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/kundenbetreuung/" data-gacontainer="galink" >Betreuung der Kund:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/standort-cx/" data-gacontainer="galink" >Customer XM für Unternehmen vor Ort</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/account-managment/" data-gacontainer="galink" >Account-Management</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/grundlage/" data-gacontainer="galink" >Strategische CX</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Top-Fallbeispiele</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/closed-loop-followup/" data-gacontainer="galink" >Lückenloses Follow-up</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/feedback/" data-gacontainer="galink" >Feedback</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/voice-of-customer/" data-gacontainer="galink" >Voice of the Customer</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/nps/" data-gacontainer="galink" >Net Promoter Score</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">EMPLOYEE XM</button> </li> <div class="primary-subnav-items-container" data-sub="EmployeeXM" data-gacontainer="gasection" data-gatext="EmployeeXM Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>EMPLOYEE XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/demo-ansehen/ex/" data-gacontainer="galink" >Demo ansehen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/einbindung-der-mitarbeiter/" data-gacontainer="galink" >Engagement der Mitarbeiter:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/360-grad-feedback/" data-gacontainer="galink" >360-Grad-Feedback</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/betriebszulagenforschung/" data-gacontainer="galink" >Leistungsoptimierer</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/informationstechnik/" data-gacontainer="galink" >Technologieerfahrung</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/candidate-experience/" data-gacontainer="galink" >Erlebnis von Bewerber:innen</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Top-Fallbeispiele</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/aktionsplan/" data-gacontainer="galink" >Aktionspläne</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/mitarbeiter-pulsbefragung/" data-gacontainer="galink" >Software für Pulsebefragungen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/mitarbeiter-pulsbefragung/" data-gacontainer="galink" >Feedback zur Einarbeitung</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/austrittsinterviews/" data-gacontainer="galink" >Austrittsinterviews</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">BRAND XM</button> </li> <div class="primary-subnav-items-container" data-sub="BrandXM" data-gacontainer="gasection" data-gatext="BrandXM Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>BRAND XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte und Anwendungsfälle</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/marken-tracking/" data-gacontainer="galink" >Marken-Tracking</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/ad-testing/" data-gacontainer="galink" >Testen von Werbung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">PRODUCT XM</button> </li> <div class="primary-subnav-items-container" data-sub="ProductXM" data-gacontainer="gasection" data-gatext="ProductXM Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>PRODUCT XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/demo-ansehen/px/" data-gacontainer="galink" >Demo ansehen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte und Anwendungsfälle</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/produktpreis-recherche/" data-gacontainer="galink" >Produktpreisrecherche</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/produktnamen-recherche/" data-gacontainer="galink" >Produktnamenrecherche</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/produktzufriedenheit/" data-gacontainer="galink" >Produktzufriedenheit</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/marktsegmentierung/" data-gacontainer="galink" >Marktsegmentierung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">DESIGN XM</button> </li> <div class="primary-subnav-items-container" data-sub="DesignXM" data-gacontainer="gasection" data-gatext="DesignXM Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>DESIGN XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/design-xm/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte und Anwendungsfälle</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/insights-software/" data-gacontainer="galink" >Software für Marktforschung und Insights</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/conjoint-analysis/" data-gacontainer="galink" >Conjoint-Analysen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/marktsegmentierung/" data-gacontainer="galink" >Marktsegmentierung</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/panel-management/" data-gacontainer="galink" >Panel-Management</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/iq/stats-iq/" data-gacontainer="galink" >Regressionsanalyse</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/kreuztabelle/" data-gacontainer="galink" >Kreuztabellen</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">CORE XM</button> </li> <div class="primary-subnav-items-container" data-sub="CoreXM" data-gacontainer="gasection" data-gatext="CoreXM Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>CORE XM</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/demo-ansehen/rc/" data-gacontainer="galink" >Demo ansehen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte und Anwendungsfälle</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/umfrage-plattform/" data-gacontainer="galink" >Umfragesoftware</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/berichte-und-dashboards/" data-gacontainer="galink" >Berichte und Dashboards</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marktforschung/" data-gacontainer="galink" >Marktforschung</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/produktpreis-recherche/" data-gacontainer="galink" >Produktpreis Recherche</a> </li> </ul> </div> </div> <li class="primary-subnav-item clickable-subnav-group-label"> <button class="primary-subnav-item-button">XM DSCVR</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" data-gatext="XM DSCVR Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>XM DSCVR</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/" data-gacontainer="galink" >Mehr erfahren</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Produkte</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/customer-xm/" data-gacontainer="galink" >Kund:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/employee-xm/" data-gacontainer="galink" >Mitarbeiter:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/brand-xm/" data-gacontainer="galink" >Marke</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/product-xm/" data-gacontainer="galink" >Produkt</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/design-xm/" data-gacontainer="galink" >Marktforschung</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Top-Fallbeispiele</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/customer-xm/contact-center-analysen/" data-gacontainer="galink" >Kontaktcenter-Analysen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/customer-xm/contact-center-ai/" data-gacontainer="galink" >Kontaktcenter-KI</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/discover/customer-xm/contact-center-quality-management/" data-gacontainer="galink" >Kontaktcenter-Qualitätsmanagement</a> </li> </ul> </div> </div> <div class="primary-subnav-item"></div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">XM Plattform</button> </li> <div class="primary-subnav-items-container" data-sub="XM Platform" data-gacontainer="gasection" data-gatext="XM Platform Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>XM Plattform</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/plattform/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Plattform-Funktionen</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/plattform/ultimate-listening/" data-gacontainer="galink" >Ultimate Listening</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/plattform/massnahmen/" data-gacontainer="galink" >Aktionsautomatisierung und Workflows</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/xm-directory/" data-gacontainer="galink" >XM Directory</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/iq/" data-gacontainer="galink" >iQ</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/xflow/" data-gacontainer="galink" >xFlow</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/plattform/security/" data-gacontainer="galink" >Sicherheit und Governance</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/umfrage-plattform/ " data-gacontainer="galink" >Umfragesoftware</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/plattform/mobil/" data-gacontainer="galink" >XM Mobile App</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">XM-Marketplace</button> </li> <div class="primary-subnav-items-container" data-sub="XM-Marketplace" data-gacontainer="gasection" data-gatext="XM-Marketplace Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>XM-Marketplace</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Experience-Kernbereiche</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/list/?category=brand-experience" data-gacontainer="galink" >Brand Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/list/?category=customer-experience" data-gacontainer="galink" >Customer Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/list/?category=employee-experience" data-gacontainer="galink" >Employee Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/list/?category=product-experience" data-gacontainer="galink" >Product Experience</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">XM Services</button> </li> <div class="primary-subnav-items-container" data-sub="Dienstleistungen" data-gacontainer="gasection" data-gatext="Dienstleistungen Subnav"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>XM Services</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/dienstleistungen/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">Forschungsdienstleistungen</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/research-services/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/research-services/online-stichproben/" data-gacontainer="galink" >Online-Stichproben</a> </li> </ul> </div> </div> </ul> </div> </div> <li class="primary-nav-item"> <button class="primary-nav-item-button">Lösungen</button> </li> <div class="primary-subnav-items-container" data-sub="solutions" data-gacontainer="gasection" data-gatext="solutions tab"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="1"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Lösungen</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Branchen</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Branchen</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Bildung</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Bildung</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/bildungswesen/" data-gacontainer="galink" data-gatext="education overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/umfrage-plattform/" data-gacontainer="galink" >Wissenschaftliche Umfragen & akademische Forschung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Technologie</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Technologie</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/high-tech/" data-gacontainer="galink" data-gatext="technology overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/website-app-feedback-umfrage/" data-gacontainer="galink" >Website- & App-Feedback</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/digitale/" data-gacontainer="galink" >Digital CX</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marketplace/produktzufriedenheit/" data-gacontainer="galink" >Produktzufriedenheit</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/account-managment/" data-gacontainer="galink" >CX Account-Management</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/samsung/" data-gacontainer="galink" >Fallstudie: Samsung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Einzelhandel</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Einzelhandel</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/einzelhandel/" data-gacontainer="galink" data-gatext="retail overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/standort-cx/" data-gacontainer="galink" >Standortbezogene CX</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/under-armour/" data-gacontainer="galink" >Fallstudie: Under Armour</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Finanzdien stleister</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Finanzdien stleister</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/finanzdienstleistungen/" data-gacontainer="galink" data-gatext="financial services overview link">Überblick</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Behörden</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Behörden</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/offentlicher-sektor/" data-gacontainer="galink" data-gatext="government overview link">Überblick</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">B2B</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>B2B</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/b2b/" data-gacontainer="galink" data-gatext="b2b overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/account-managment/" data-gacontainer="galink" >Account-Management</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/grundfos/" data-gacontainer="galink" >Fallstudie: Grundfos</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/kunden/b2b-customer-experience/" data-gacontainer="galink" >Artikel: B2B Customer Experience</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Reisen und Gaststätten gewerbe</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Reisen und Gaststätten gewerbe</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/reise-und-hotelgewerbe/" data-gacontainer="galink" data-gatext="travel and hospitality overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/standort-cx/" data-gacontainer="galink" >Standortbezogene CX</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/tui-group/" data-gacontainer="galink" >Fallstudie: TUI Group</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Automotive</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Automotive</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/automobilindustrie/" data-gacontainer="galink" data-gatext="automotive overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/standort-cx/" data-gacontainer="galink" >Standortbezogene CX</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/marken-tracking/" data-gacontainer="galink" >Brand Tracking</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/bmw/" data-gacontainer="galink" >Fallstudie: BMW</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Luftfahrt</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Luftfahrt</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/fluggesellschaften/" data-gacontainer="galink" data-gatext="automotive overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/" data-gacontainer="galink" >Customer Experience Management</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/marken-tracking/" data-gacontainer="galink" >Brand Tracking</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Medien</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Medien</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/medien/" data-gacontainer="galink" data-gatext="media and telco overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/digitale/" data-gacontainer="galink" >Digital CX</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/brand-experience/marken-tracking/" data-gacontainer="galink" >Brand Tracking</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/telefonica/" data-gacontainer="galink" >Fallstudie: Telefónica</a> </li> </ul> </div> </div> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Rollen</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Rollen</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Marktforschung</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Marktforschung</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/marktforschung/" data-gacontainer="galink" data-gatext="market research overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/umfrage-plattform/" data-gacontainer="galink" >Umfragesoftware</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/insights-software/" data-gacontainer="galink" >Marktforschung und Insights</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/conjoint-analysis/" data-gacontainer="galink" >Conjoint-Analyse</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/iq/" data-gacontainer="galink" >Erweiterte Analysen</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/ebooks/in-neun-schritten-zur-erfolgreichen-marktforschung/" data-gacontainer="galink" >eBook: In neun Schritten zur erfolgreichen Marktforschung</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/samsung/" data-gacontainer="galink" >Fallstudie: Samsung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">CX Professionals</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>CX Professionals</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kundenerfahrung/" data-gacontainer="galink" data-gatext="cx professionals overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/digitale/" data-gacontainer="galink" >Digital CX</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/kundenbetreuung/" data-gacontainer="galink" >Betreuung der Kund:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/standort-cx/" data-gacontainer="galink" >Location Based</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/account-managment/" data-gacontainer="galink" >Account-Management</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/grundlage/" data-gacontainer="galink" >Strategische CX</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Human Resources</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Human Resources</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/human-resources/" data-gacontainer="galink" data-gatext="human resources overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/einbindung-der-mitarbeiter/" data-gacontainer="galink" >Engagement der Mitarbeiter:innen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/training-umfragen/" data-gacontainer="galink" >Umfragen zu Schulungen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/mitarbeiter-pulsbefragung/" data-gacontainer="galink" >Pulsbefragungen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/employee-experience/umfrage-fuer-neue-mitarbeiter/" data-gacontainer="galink" >Onboarding</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/volkswagen/" data-gacontainer="galink" >Fallstudie: Volkswagen</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/mitarbeiter/employee-experience/" data-gacontainer="galink" >Artikel: Employee Experience: Definition, Strategie und Verbesserung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Digital</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Digital</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/digital/" data-gacontainer="galink" data-gatext="Digital overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/core-xm/website-app-feedback-umfrage/" data-gacontainer="galink" >Website- und App-Feedback</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/reputationsmanagement/" data-gacontainer="galink" >Reputationsmanagement</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/digitale/" data-gacontainer="galink" >Digital CX</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/kunden/digital-customer-experience/" data-gacontainer="galink" >Artikel: Digital Customer Experience Management</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Produkt management</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Produkt management</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/produktmanagement/" data-gacontainer="galink" data-gatext="product management overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/produktpreis-recherche/" data-gacontainer="galink" >Produktpreis-Recherche</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/produktnamen-recherche/" data-gacontainer="galink" >Produktnamen-Recherche</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/product-experience/marktsegmentierung/" data-gacontainer="galink" >Marktsegmentierung</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/under-armour/" data-gacontainer="galink" >Fallstudie: Under Armour</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/produkt/messung-optimierung/" data-gacontainer="galink" >Artikel: Product Experience - Messung und Optimierung</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Customer Service</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="3"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Customer Service</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kundendienst/" data-gacontainer="galink" data-gatext="customer service overview link">Überblick</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">BELIEBTE LÖSUNGEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/customer-experience/kundenbetreuung/" data-gacontainer="galink" >Betreuung der Kund:innen</a> </li> <li class="primary-subnav-item"> <strong class="text-uppercase">WEITERFÜHRENDE RESSOURCEN</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/kunden/customer-care/" data-gacontainer="galink" >Artikel: Betreuung der Kund:innen - Definition, Konzepterstellung und Tipps</a> </li> </ul> </div> </div> </ul> </div> </div> </ul> </div> </div> <li class="primary-nav-item"> <button class="primary-nav-item-button">Unternehmen</button> </li> <div class="primary-subnav-items-container" data-sub="company" data-gacontainer="gasection" data-gatext="company tab"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="1"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Unternehmen</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">KARRIERE (EN)</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>KARRIERE (EN)</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/careers/us/en" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/careers/us/en#explore">Stellenangebote (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/qualtrics-life/">Menschen bei Qualtrics (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/about/account-executives/">Vertriebsteam (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/about/product-engineering/">Technikteam (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/about/customer-success/">Customer Success Team (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/about/research-services/">Rechercheservice-Team (EN)</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">ÜBER</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>ÜBER</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/uber-uns/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kontakt/">Kontakt</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="https://www.5forthefight.org/">5 For The Fight (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/dei-at-qualtrics/">Vielfalt, Gerechtigkeit und Inklusion (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/news/">Nachrichten (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/partnerships/">Partnerschaften (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/brand-book/">Markenbuch (EN)</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/dienstleistungen/">Unser Dienstleistungsangebot</a> </li> </ul> </div> </div> </ul> </div> </div> <li class="primary-nav-item"> <button class="primary-nav-item-button">Kunden</button> </li> <div class="primary-subnav-items-container" data-sub="customer" data-gacontainer="gasection" data-gatext="customers tab"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="1"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Kunden</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Kunden</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Kunden</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/hugo-boss/">Hugo Boss + Qualtrics</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/telefonica/">Telefónica + Qualtrics</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/under-armour/">Under Armour + Qualtrics</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/kunden/bmw/">BMW + Qualtrics</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">PARTNERSCHAFTEN (EN)</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>PARTNERSCHAFTEN (EN)</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/partnerships/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="https://qpn.az1.qualtrics.com/jfe/form/SV_eJzZ9WYULVaU5tb">Partner werden (EN)</a> </li> </ul> </div> </div> </ul> </div> </div> <li class="primary-nav-item"> <button class="primary-nav-item-button">Ressourcen</button> </li> <div class="primary-subnav-items-container" data-sub="resources" data-gacontainer="gasection" data-gatext="resources tab"> <div class="container"> <ul class="primary-subnav-container" data-nav-level="1"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>Ressourcen</strong> </li> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">WAS IST XM?</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>WAS IST XM?</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/kunden/">Customer Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/mitarbeiter/">Employee Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/produkt/">Product Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/marke/">Brand Experience</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/erlebnismanagement/marktforschung/">Market Research</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">EVENTS UND WEBINARE</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item primary-nav-title"> <strong>EVENTS UND WEBINARE</strong> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/events/" data-gacontainer="galink" >Überblick</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/events/">Aufgezeichnete Events und Webinare</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/x4-on-tour-emea-munich/">X4 on Tour Munich</a> </li> <li class="primary-subnav-item"> <a class="primary-subnav-item-link" href="/de/x4-on-tour-emea-cologne/">X4 on Tour Cologne</a> </li> </ul> </div> </div> <li class="primary-subnav-item "> <button class="primary-subnav-item-button">Ressourcen</button> </li> <div class="primary-subnav-items-container" data-gacontainer="gasection" > <div class="container"> <ul class="primary-subnav-container" data-nav-level="2"> <li class="primary-subnav-item primary-subnav-item-back"> <button class="primary-subnav-item-back-button">Zurück</button> </li> <li class="primary-subnav-item 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href="/pt-br/">Português Brasileiro</a> </li> <li class="secondary-subnav-item"> <a class="secondary-subnav-item-link q-language-nav" data-lang="th" href="/th/">ไทย</a> </li> </ul> </div> </div> </ul> <button class="btn btn-px btn-small primary-nav-cta request-demo-btn-cta" data-toggle="modal" data-target="#marketo-iframe-modal" data-action="Request Demo" data-details="Header"> Demo anfordern </button> </div> </div> </div> <hr id="desktop-nav-indicator"> </div> </div> </nav>  <script data-ot-ignore >window.geoipApiUrl = 'https://g1-cmh.qualtrics.com/www-api/geoip';</script> <script data-ot-ignore src="/assets/dist/js/modules/main-nav_v1.js?v=66" defer></script> <span id="keyboard-bypass-target"></span> <style> .xm-sub-nav.xm-sub-nav--resources .custom-content-pack .btn-arrow.btn-black{ display: inline-flex; line-height: 12px; } </style>   <section class="bg-gray-light text-black black background-image pt-7 pb-0 " > <div class="container position-relative"> <div class="row mb-6 "> <div class="col-lg-12 offset-lg-0 mb-0 " > <p class="anchor-inherit"> <a href="/de/plattform/"> Plattform </a> <span class="px-2">></span> <a href="/de/customer-experience/">Customer Experience</a> <span class="px-2">></span> <a href="./">Kundenbetreuung</a> </p> </div> </div><div class="row mb-0 "> <div class="col-lg-7 offset-lg-0 mb-5 " > <h1 class="headline-eyebrow text-left">XM FÜR DIE KUNDENBETREUUNG</h1><h2 class="headline text-left">Fortschrittliche Kundenbetreuung als Wettbewerbsvorteil</h2><div class="default-style-wrapper"><p>Ob kleines, mittelständisches oder großes Unternehmen: Ihre Kunden erwarten einen herausragenden Service von Ihnen. Schöpfen Sie bei jeder Interaktion in Ihrem Contact Center das geschäftliche Potenzial voll aus. Mit einer kundenzentrierten Lösung wie unserer Experience Management Platform™ stellen Sie einen erstklassigen Support bereit, der sich für Ihr Unternehmen rechnet. </p> </div><div class="mb-6" style="height: 0.01px;"></div> <button class="btn btn-primary " data-toggle="modal" data-target="#marketo-embedded-modal" data-action="Request Demo" data-details="Section">Demo anfordern</button></div> <div class="col-lg-5 offset-lg-0 mb-0 px-lg-5 mt-auto"> <img decoding="async" class="d-none d-block mx-auto pt-lg-7 pt-xl-0" style="width: 100%" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-hero@2x.png"> </div> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-8 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-6 px-lg-5" > <div class="mb-6" style="height: 0.01px;"></div><button class="btn-reset btn-play btn-play-px mw-100" data-target="#vimeo-player-modal" data-toggle="modal" data-url="https://player.vimeo.com/video/366856712" data-utm_lp="vimeo-use-case-contact-center" > <img alt="Demovideo anschauen" class="mw-100" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-video-thumbnail@2x.png" /> </button> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <h2 class="headline-small text-left">Mehr Kundentreue, niedrigerer Cost to Serve</h2><div class="default-style-wrapper"><p>Steigern Sie die Produktivität Ihrer Mitarbeiter und Ihren Umsatz, während Sie den Cost to Serve eindämmen. Optimieren Sie mit einem praxisorientierten System die Leistung Ihres Contact Centers und Ihrer Support-Teams vor Ort und im digitalen Raum – für eine Customer Experience, die über alle Kanäle hinweg auf der ganzen Linie überzeugt. </p> <ul> <li>Analysieren Sie automatisch Rückmeldungen, um herauszufinden, welche Faktoren die Kundenzufriedenheit am stärksten befeuern. Identifizieren Sie im Nu alle unentschlossenen Kunden, und leiten Sie die nötigen Schritte ein, um sie zu halten.</li> <li>Finden Sie Schwachstellen in Ihrer Customer Journey, um mit gut abgestimmten Maßnahmen gegenzulenken.</li> <li>Vergewissern Sie sich, dass Ihre Mitarbeiter gut eingebunden sind. Entdecken Sie Ansätze fürs Coaching, um die Effektivität Ihrer Teams zu erhöhen.</li> </ul> </div> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 shadow-top " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <img class="d-none d-block mx-auto lazy" width="100%" height="auto" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-improve-solution-rates@2x.png" alt="Kundenbetreuung Verbesserung der Lösungsraten"> </div> <div class="col-lg-6 offset-lg-0 mb-6 px-lg-5" > <div class="mb-6" style="height: 0.01px;"></div><h2 class="headline-small text-left">Automatische Lösungen für mehr gelöste Tickets</h2><div class="default-style-wrapper"><p>Bauen Sie auf unsere Komplettlösung für die geschlossene Ticketbearbeitung – inklusive automatisierter Prozesse, Warnmeldungen und maßgeschneiderter Workflows, die rund um die Uhr für Sie arbeiten. So nutzen Sie jede Chance, Lücken in der Kommunikation mit unentschlossenen oder unzufriedenen Kunden zu schließen.</p> <ul> <li>Stellen Sie über Ihre Qualtrics-App Warnmeldungen ein. Kennzeichnen Sie dadurch in Echtzeit potenzielle Probleme und Leistungsindikatoren, um immer mit vollem Fokus zu handeln.</li> <li>Lösen Sie mit den automatischen Tools der XM-Plattform die Probleme Ihrer Kunden schneller – indem Sie die Fälle den richtigen Teams zuweisen und die passenden Prozesse anstoßen.</li> <li>Leiten Sie in Ihren vorhandenen Systemen automatisch die richtigen Prozesse in die Wege – indem Sie unsere Lösung in Contact-Center-Plattformen wie Zendesk, ServiceNow, Salesforce etc. einbinden.</li> </ul> </div><div class="mb-4" style="height: 0.01px;"></div> <a class="btn btn-primary " href="/de/plattform/massnahmen/" >Siehe XM Automated Actions</a> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-0 shadow-top " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-7 offset-lg-0 mb-7 px-lg-5" > <h2 class="headline-small text-left">Kommunikation mit maximaler Wirkung</h2><div class="default-style-wrapper"><p><a href="/de/iq/predict-iq/">Die leistungsstarke prädiktive Analyse</span></a> deckt Schwachstellen schonungslos auf. Greifen Sie sofort ein, wenn Ihre Kunden unzufrieden sind und beim direkten Austausch mit Ihren Mitarbeitern abspringen.</p> <ul> <li>Weisen Sie Ihre Mitarbeiter während des Kundenkontakts auf Möglichkeiten hin, die Customer Experience direkt zu verbessern.</li> <li>Entdecken Sie Möglichkeiten, Ihre im direkten Kundenkontakt stehenden Mitarbeiter zu coachen und sie besser einzubinden.</li> <li>Identifizieren Sie die wichtigsten Faktoren für das Abwandern von Kunden, die Kundentreue und die Kundenzufriedenheit. Erkennen Sie dadurch, welche Prioritäten Sie setzen müssen, um bestmögliche Resultate zu erzielen.</li> </ul> </div><div class="mb-4" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/iq/" >Erfahren Sie mehr über Stats iQ</a> </div> <div class="col-lg-5 offset-lg-0 mb-0 px-lg-5" > <div class="mb-6" style="height: 0.01px;"></div><img decoding="async" class="d-none d-block mx-auto pt-lg-7 pt-xl-0" style="width: 100%" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-improve-interaction@2x.png"> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-6 pb-0 shadow-top " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-5 offset-lg-0 mb-0 px-lg-5" > <div class="mb-6" style="height: 0.01px;"></div><img decoding="async" class="d-none d-block mx-auto pt-lg-7 pt-xl-0" style="width: 100%" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-single-platform@2x.png"> </div> <div class="col-lg-7 offset-lg-0 mb-4 px-lg-5" > <div class="mb-3" style="height: 0.01px;"></div><h2 class="headline-small text-left">Die Meinung aller Kunden und Mitarbeiter auf einer zentralen Plattform</h2><div class="default-style-wrapper"><p>Die wichtigsten Einblicke der Mitarbeiter im direkten Kundenkontakt, nahtlos verknüpft mit den wichtigsten Insights aus sämtlichen Interaktionen. Das verschafft Ihnen einen 360-Grad-Blick auf die Bedürfnisse Ihrer Kunden.</p> <ul> <li>Erhalten Sie in Echtzeit aktiv und passiv gewonnenes Kunden-Feedback aus über 125 Quellen. Dazu zählt neben regulären und auf Beziehungen basierenden Rückmeldungen auch Feedback, das Sie im Anschluss an Transaktionen gesammelt haben. Weitere mögliche Quellen sind ein- und ausgehende Anrufe, IVR-Umfragen, Geräte mit Sprachsteuerung, FAQs auf Websites, Chatbots, Messaging-Apps und viele weitere Kanäle.</li> <li>Sammeln Sie aktiv das Feedback Ihrer Mitarbeiter im direkten Kundenkontakt zu den Herausforderungen, vor denen Ihre Kunden stehen.</li> <li>Holen Sie die Meinung Ihrer Kunden in den sozialen Medien und in Messaging-Apps ein, und reagieren Sie darauf.</li> </ul> </div><div class="mb-4" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/platform/ultimate-listening/" >Mehr über unser umfassendes Social Listening erfahren (EN)</a> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-0 shadow-top " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-5 offset-lg-0 mb-7 px-lg-5" > <h2 class="headline-small text-left">Maßgeschneiderter Support im passenden Maßstab</h2><div class="default-style-wrapper"><p>Holen Sie sich den 360-Grad-Blick auf Ihre Customer Experience im gesamten Zeitverlauf und über alle Kanäle hinweg – mit einem <a href="/de/xm-directory/">einzigen System zur Datenerfassung</a>. So treffen Sie mit Ihrer Customer Experience beim Kunden-Support voll ins Schwarze.</p> <ul> <li>Finden Sie heraus, welche Touchpoints die Customer Experience am stärksten beeinflussen. Nutzen Sie diese Insights für Ihre Customer Journey, um Ihren Support auf ein höheres Leistungsniveau zu heben.</li> <li>Helfen Sie Ihren Mitarbeitern und Support-Teams, die Bedürfnisse der Kunden besser vorherzusehen. So sorgen Sie dafür, dass Ihr Betrieb effektiver arbeitet und die Kundenzufriedenheit (CSAT) zunimmt.</li> <li>Gestalten Sie die Interaktion mit dem Kunden individuell – unter Berücksichtigung des Segments, individueller Vorlieben und anderer Faktoren. Sorgen Sie dafür, dass Ihre Mitarbeiter die gesamte bisherige Kommunikation abrufbereit vor sich haben.</li> </ul> </div><div class="mb-4" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/xm-directory/" >Mehr über das XM Directory erfahren</a> </div> <div class="col-lg-7 offset-lg-0 mb-0 px-lg-5" > <div class="mb-6" style="height: 0.01px;"></div><img decoding="async" class="d-none d-block mx-auto pt-lg-7 pt-xl-0" style="width: 100%" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-tailored-support@2x.png"> </div> </div> </div> </section><section class="bg-gray-light text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-4 px-lg-5" > <div class="mb-4" style="height: 0.01px;"></div><h2 class="headline-small text-left">Das Tool der Wahl für Unternehmen aller Branchen</h2><div class="default-style-wrapper"><p>Unser verlässliches Customer Experience Management ist die treibende Kraft, die hinter Milliarden unvergesslicher Kundenerlebnisse steckt.</span></p> <ul> <li>Das System ist nach FedRAMP, HITRUST und ISO 27001 zertifiziert. Es bietet eine stabile Governance-Steuerung, DSGVO-Compliance und Funktionen zum Datenschutz.</li> <li>Erfüllen Sie die Vorgaben der DSGVO und anderer Gesetze zum Datenschutz. Bestimmen Sie, welche Kundendaten Ihr Unternehmen sammelt, speichert oder löscht. So sind Sie auf der sicheren Seite – in der Gewissheit, dass Ihre Kundendaten immer gut geschützt sind.</li> <li>Holen Sie sich die Unterstützung, die Sie brauchen, um sich mit wegweisendem Experience-Management an die Spitze Ihrer Branche zu setzen. Unser Expertenteam aus XM-Spezialisten übernimmt für Sie die Marktforschung, Umsetzung, Konzeption und den Support.</li> <li>Sorgen Sie mit Active Org dafür, dass Ihre Customer-Experience-Daten jederzeit mit den richtigen Personen verknüpft sind.</li> </ul> </div> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <img class="d-none d-block mx-auto lazy" width="100%" height="auto" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/customer-care-trust@2x.png" alt="Kundenbetreuung Vertrauen"> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-0 " > <div class="container position-relative"> <div class="row mb-5 "> <div class="col-lg-12 offset-lg-0 mb-0 " > <h2 class="headline-small text-center">Die Customer Experience-Plattform für die effektive Kundenbetreuung</h2> <hr class="hr-short hr-thick bg-gradient-135deg mx-auto"> </div> </div><div class="row mb-7 "> <div class="col-lg-8 offset-lg-2 mb-0 " > <div class="default-style-wrapper"><p style="text-align: center;">Wir arbeiten seit fast 20 Jahren an unserer XM-Plattform, die wir ständig um neue Innovationen und Funktionen erweitern. Dadurch stellen wir uns immer wieder auf die aktuellen Ansprüche Ihrer Contact Center und Kundendienst-Teams ein.</p> </div> </div> </div><div class="row mb-0 "> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/person-speech-box.svg" /><h3 class="headline-eyebrow text-left">Voice of the Customer</h3><div class="default-style-wrapper"><p>Halten Sie auf verschiedenen Kanälen an sämtlichen Touchpoints der Customer Journey die Meinung Ihrer Kunden fest.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/uk/customer-experience/voice-of-customer/" >MEHR ERFAHREN (EN)</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/speech-box-heart.svg" /><h3 class="headline-eyebrow text-left">Zufriedenheit mit Transaktionen und Beziehungs-NPS</h3><div class="default-style-wrapper"><p>Qualtrics ermittelt mit gezielten Fragen die Kundenzufriedenheit und den Bain-Certified NPS. Sie bekommen damit kurz- und langfristige Einblicke in die Kundenzufriedenheit.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/marketplace/customer-satisfaction-score-csat-program/" >MEHR ERFAHREN (EN)</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/people-2.svg" /><h3 class="headline-eyebrow text-left">Mitarbeiter-Coaching</h3><div class="default-style-wrapper"><p>Entdecken Sie auf Grundlage des Kunden-Feedbacks Entwicklungschancen für Ihre Mitarbeiter. Erstellen Sie Coaching-Pläne, um die Fähigkeiten Ihrer Teams zu erweitern. Auf diesem Weg erfüllen Sie die Erwartungen Ihrer Kunden, während Sie die Leistungen Ihrer Agents verbessern und die Abwanderung eindämmen.</p> </div> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/headset.svg" /><h3 class="headline-eyebrow text-left">Analyse im Contact Centre</h3><div class="default-style-wrapper"><p>Verknüpfen Sie Ihre O- und X-data, um die Abläufe im Contact Centre zu optimieren und die Produktivität Ihrer Mitarbeiter zu erhöhen.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/marketplace/contact-center-customer-experience/" >MEHR ERFAHREN (EN)</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/circle-arrows.svg" /><h3 class="headline-eyebrow text-left">Kommunikation nach Closed-Loop-Prinzip</h3><div class="default-style-wrapper"><p>Setzen Sie das Kunden-Feedback schnell um und verwandeln Sie Skeptiker zu Markenbotschaftern. Eine umfassende Lösung nach dem Closed-Loop-Prinzip trägt hier zur schnelleren und effektiveren Problemlösung bei.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/erlebnismanagement/kunden/closed-loop/" >MEHR ERFAHREN</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/game-plan-strategy.svg" /><h3 class="headline-eyebrow text-left">Planung von Maßnahmen</h3><div class="default-style-wrapper"><p>Erstellen Sie Strategiepläne, um auf Basis von Informationen Maßnahmen zu entwickeln. Decken Sie damit wichtige Aspekte der Kundenzufriedenheit ab, während Sie die Produktivität Ihrer Servicemitarbeiter steigern. Finden Sie heraus, wer am Projekt mitarbeitet und wem die Aufgaben zugeschrieben sind. Legen Sie Meilensteine fest, die Sie bis zum Projektabschluss im Blick behalten.</p> </div> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/sound-waves.svg" /><h3 class="headline-eyebrow text-left">Stimmanalyse</h3><div class="default-style-wrapper"><p>Gewinnen Sie aus sämtlichen Anrufen wertvolle Information. Behalten Sie alle Emotionen, Stimmungen und Trendthemen auf dem Schirm, um die gesamte Customer Experience transparent darzustellen.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/iq/" >MEHR ERFAHREN</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/screen-text-box.svg" /><h3 class="headline-eyebrow text-left">Textanalyse</h3><div class="default-style-wrapper"><p>Die aussagekräftigsten Erkenntnisse verbergen sich oft in der freien Texteingabe. Das Problem dabei: Ab einem gewissen Volumen ist es nicht mehr möglich, alle Kommentare zu lesen. Qualtrics Text iQ analysiert direkt die freie Texteingabe der User und präsentiert Ihnen die Informationen auf Dashboards anhand leicht verständlicher Grafiken.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/iq/text-iq/" >MEHR ERFAHREN</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/hand-touch.svg" /><h3 class="headline-eyebrow text-left">Digitaler Self-Service</h3><div class="default-style-wrapper"><p>Die digitalen Kanäle sind in der Kundenbetreuung die erste Anlaufstelle. Sie sind ein wichtiger Baustein Ihrer Customer Experience. Leiten Sie Kunden mit alltäglichen Anfragen zu Self-Service-Kanälen weiter. Dadurch halten Sie Ihren Mitarbeitern den Rücken frei, damit sie sich um die dringenden Probleme kümmern können.</p> </div> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/ringing-bell.svg" /><h3 class="headline-eyebrow text-left">Maßgeschneiderte automatische Meldungen</h3><div class="default-style-wrapper"><p>Empfangen Sie automatische Meldungen per Handy, E-Mail-Client oder Drittanbieter-Tool wie Slack, ZenDesk etc. Informieren Sie die richtigen Mitarbeiter mittels KI-basierter intelligenter Weiterleitung auf Basis ihres Rollenprofils und ihrer Abteilung.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/plattform/massnahmen/" >MEHR ERFAHREN</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/megaphone-2.svg" /><h3 class="headline-eyebrow text-left">Support über soziale Medien</h3><div class="default-style-wrapper"><p>Holen Sie die Meinung Ihrer Kunden in allen sozialen Medien wie Twitter, Instagram, Google und Facebook ein, und reagieren Sie darauf.</p> </div><div class="mb-3" style="height: 0.01px;"></div> <a class="btn btn-black btn-arrow " href="/de/erlebnismanagement/kunden/reputationsmanagement/" >MÖGLICHKEITEN ZUR INTEGRATION ANZEIGEN</a> </div> <div class="col-lg-4 offset-lg-0 mb-7 " > <img alt="" class="icon icon-size-5 img-fluid mb-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/screen-chart-line.svg" /><h3 class="headline-eyebrow text-left">Customer Journey der Extraklasse</h3><div class="default-style-wrapper"><p>Entdecken Sie Kundensegmente anderer Prioritätsstufen, die Ihnen einen hohen Wert bieten. Optimieren Sie die Customer Journey im Support mithilfe leistungsstarker Analyse-Tools.</p> </div> </div> </div> </div> </section><section class="py-6 bg-black text-white anchor-inherit" data-gacontainer="gasection" data-gatext="section9"> <div class="container"> <div class="row align-items-center"> <div class="col-12 offset-0 col-lg-4 offset-lg-0 col-xl-4 offset-xl-0 mb-4 mb-lg-0 border-leaf-lg mark-top-level"> <div class="d-flex align-content-stretch flex-wrap marketecture-container" > <div class="xm-os-container bg-white text-center d-flex align-items-center grow"> <a href="/de/plattform/" class="d-flex w-100 h-100 align-items-center" target="_blank"> <img data-src="https://www.qualtrics.com/m/xm-os.svg" class="d-block my-auto mx-auto lazy" loading="lazy"/> </a> </div> <div class="logo-container"> <ul class="p-0 list-unstyled"> <li class="p-2 bg-white mb-9-m xm-product-links active-cx" data-target="designxm-marketecture-links" > <a href="/de/design-xm/" target="_blank"> <img 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data-src="https://www.qualtrics.com/m/services-white.svg" class="xm-img-link hover-v lazy" loading="lazy"/> </a> </li> </ul> </div> </div> </div> <div class="col-12 col-lg-7 offset-lg-1 col-xl-8 offset-xl-0 "> <p class="mb-5"><img class="icon icon-size-9 lazy" data-src="https://www.qualtrics.com/m/cx-white.svg" alt="CustomerXM<sup>™</sup>"></p> <ul class="list-plus row"> <li class="col-sm-6"><a href="/de/customer-experience/nps/" data-gatext="/de/customer-experience/nps/">NPS</a></li><li class="col-sm-6"><a href="/de/customer-experience/digitale/" data-gatext="/de/customer-experience/digitale/">Digitale CX</a></li><li class="col-sm-6"><a href="/de/customer-experience/umfragen/" data-gatext="/de/customer-experience/umfragen/">Umfragen</a></li><li class="col-sm-6"><a href="/de/customer-experience/kundenbetreuung/" data-gatext="/de/customer-experience/kundenbetreuung/">Kundenbetreuung</a></li><li class="col-sm-6"><a href="/de/customer-experience/grundlage/" 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class="modal fade" id="marketo-iframe-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-iframe-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <iframe data-ot-ignore lang="de" title="Request Demo Submission Form" id="marketo-iframe" scrolling="no" src=""></iframe> </div> </div> </div> </div>   <div class="modal fade" id="marketo-embedded-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-embedded-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body p-5">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <form id="modal-form" class="marketo-universal-form needs-validation bg-white text-black p-4 w-100" data-thank-you="Vielen Dank! Wir melden uns in Kürze bei Ihnen." data-thank-you-param="mktord-thank-you" data-thank-you-test-id="request-demo-thank-you-text" data-business-email-validation="" data-two-step="" novalidate > <div class="d-flex justify-content-center"> <div class="spinner-incremental" role="status" hidden></div> </div> <div class="form-content"> <h3 class="feature-module mt-0 mb-3">Demo anfordern</h3> <div class="row"> <div class="col-12 form-group"> <select id="modal-salutation" data-marketo-field="Salutation" class="form-control" autocomplete="salutation"> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="Herr">Herr</option><option data-code="Frau">Frau</option><option data-code="Divers">Divers</option> </select> <label for="modal-salutation">Anrede *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Wählen Sie bitte Ihre Anrede.</span></div> </div> <div class="col-12 form-group"> <input id="modal-first" data-marketo-field="FirstName" class="form-control" type="text" autocomplete="given-name" required> <label for="modal-first">Vorname *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte Ihren Vornamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-last" data-marketo-field="LastName" class="form-control" type="text" autocomplete="family-name" required> <label for="modal-last">Nachname *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte Ihren Nachnamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-company" data-marketo-field="Company" class="form-control" type="text" autocomplete="organization" required> <label for="modal-company">Unternehmen *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte Ihren Firmennamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-title" data-marketo-field="Title" class="form-control" type="text" autocomplete="organization-title" required> <label for="modal-title">Stellenbezeichnung *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte Ihre Stellenbezeichnung ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-email" data-marketo-field="Email" class="form-control" type="email" autocomplete="email" pattern="^[a-zA-Z0-9._%+-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]{2,}$" required> <label for="modal-email">Geschäfts-E-Mail *</label> <div class="invalid-feedback"> <span class="feedback-tooltip">Geben Sie bitte eine gültige geschäftliche E-Mail-Adresse ein.</span> <span class="feedback-tooltip business-feedback-tooltip" hidden>Oops! That looks like a personal email address. Enter your business email.</span> <span class="feedback-tooltip kickbox-feedback-tooltip" hidden> <span class="kickbox-business-feedback-label">Oops! That looks like a personal email address. Enter your business email.</span> </span> </div> <div class="form-group kickbox-feedback-check" hidden> <div class="form-check form-check-sm pt-2"> <input id="modal-business-email-override" class="form-check-input business-email-override" type="checkbox"> <label for="modal-business-email-override" class="form-check-label">This is my business email</label> </div> </div> </div> <div class="col-12 form-group">  <input id="modal-phone" data-marketo-field="Phone" class="form-control" type="tel" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Telefonnummer *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte eine gültige Telefonnummer ein.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" data-marketo-field="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="AF" data-us-name="Afghanistan">Afghanistan</option><option data-code="AL" data-us-name="Albania">Albanien</option><option data-code="DZ" data-us-name="Algeria">Algerien</option><option data-code="VI" data-us-name="Virgin Islands, U.S.">Amerikanische Jungferninseln</option><option data-code="AS" data-us-name="American Samoa">Amerikanischen Samoa-Inseln</option><option data-code="AD" data-us-name="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica">Antarktis</option><option data-code="AG" data-us-name="Antigua and Barbuda">Antigua und Barbuda</option><option data-code="AR" data-us-name="Argentina">Argentinien</option><option data-code="AM" data-us-name="Armenia">Armenien</option><option data-code="AW" data-us-name="Aruba">Aruba</option><option data-code="AZ" data-us-name="Azerbaijan">Aserbaidschan</option><option data-code="AU" data-us-name="Australia">Australien</option><option data-code="BS" data-us-name="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh">Bangladesch</option><option data-code="BB" data-us-name="Barbados">Barbados</option><option data-code="BE" data-us-name="Belgium">Belgien</option><option data-code="BZ" data-us-name="Belize">Belize</option><option data-code="BJ" data-us-name="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia">Bolivien</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius und Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina">Bosnien und Herzegowina</option><option data-code="BW" data-us-name="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island">Bouvetinsel</option><option data-code="BR" data-us-name="Brazil">Brasilien</option><option data-code="IO" data-us-name="British Indian Ocean Territory">Britisches Territorium des Indischen Ozeans</option><option data-code="BN" data-us-name="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria">Bulgarien</option><option data-code="BF" data-us-name="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi">Burundi</option><option data-code="KY" data-us-name="Cayman Islands">Cayman Inseln</option><option data-code="CL" data-us-name="Chile">Chile</option><option data-code="CN" data-us-name="China">China</option><option data-code="CK" data-us-name="Cook Islands">Cookinseln</option><option data-code="CR" data-us-name="Costa Rica">Costa Rica</option><option data-code="CW" data-us-name="Curaçao">Curacao</option><option data-code="LA" data-us-name="Lao People's Democratic Republic">Demokratische Volksrepublik Laos</option><option data-code="DE" data-us-name="Germany">Deutschland</option><option data-code="DM" data-us-name="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic">Dominikanische Republik</option><option data-code="DJ" data-us-name="Djibouti">Dschibuti</option><option data-code="DK" data-us-name="Denmark">Dänemark</option><option data-code="EC" data-us-name="Ecuador">Ecuador</option><option data-code="SV" data-us-name="El Salvador">El Salvador</option><option data-code="CI" data-us-name="Côte d'Ivoire">Elfenbeinküste</option><option data-code="ER" data-us-name="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia">Estland</option><option data-code="SZ" data-us-name="Eswatini">Eswatini</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)">Falklandinseln (Malvinas)</option><option data-code="FJ" data-us-name="Fiji">Fidschi</option><option data-code="FI" data-us-name="Finland">Finnland</option><option data-code="FR" data-us-name="France">Frankreich</option><option data-code="PF" data-us-name="French Polynesia">Französisch Polynesien</option><option data-code="GF" data-us-name="French Guiana">Französisch-Guayana</option><option data-code="FO" data-us-name="Faroe Islands">Färöer Inseln</option><option data-code="GA" data-us-name="Gabon">Gabun</option><option data-code="GM" data-us-name="Gambia">Gambia</option><option data-code="TG" data-us-name="Togo">Gehen</option><option data-code="GE" data-us-name="Georgia">Georgia</option><option data-code="GH" data-us-name="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar">Gibraltar</option><option data-code="GD" data-us-name="Grenada">Grenada</option><option data-code="GR" data-us-name="Greece">Griechenland</option><option data-code="GL" data-us-name="Greenland">Grönland</option><option data-code="GP" data-us-name="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands">Heard Island und McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)">Heiliger Stuhl</option><option data-code="HN" data-us-name="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China">Hongkong</option><option data-code="IN" data-us-name="India">Indien</option><option data-code="ID" data-us-name="Indonesia">Indonesien</option><option data-code="IQ" data-us-name="Iraq">Irak</option><option data-code="IE" data-us-name="Ireland">Irland</option><option data-code="IS" data-us-name="Iceland">Island</option><option data-code="IM" data-us-name="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel">Israel</option><option data-code="IT" data-us-name="Italy">Italien</option><option data-code="JM" data-us-name="Jamaica">Jamaika</option><option data-code="JP" data-us-name="Japan">Japan</option><option data-code="YE" data-us-name="Yemen">Jemen</option><option data-code="JE" data-us-name="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan">Jordan</option><option data-code="KH" data-us-name="Cambodia">Kambodscha</option><option data-code="CM" data-us-name="Cameroon">Kamerun</option><option data-code="CA" data-us-name="Canada">Kanada</option><option data-code="CV" data-us-name="Cape Verde">Kap Verde</option><option data-code="KZ" data-us-name="Kazakhstan">Kasachstan</option><option data-code="QA" data-us-name="Qatar">Katar</option><option data-code="KE" data-us-name="Kenya">Kenia</option><option data-code="KG" data-us-name="Kyrgyzstan">Kirgisistan</option><option data-code="KI" data-us-name="Kiribati">Kiribati</option><option data-code="UM" data-us-name="United States Minor Outlying Islands">Kleinere Inseln der Vereinigten Staaten</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands">Kokosinseln (Keelinginseln)</option><option data-code="CO" data-us-name="Colombia">Kolumbien</option><option data-code="KM" data-us-name="Comoros">Komoren</option><option data-code="CG" data-us-name="Congo, Republic of the">Kongo, Republik</option><option data-code="KR" data-us-name="South Korea">Korea, Republik von</option><option data-code="HR" data-us-name="Croatia">Kroatien</option><option data-code="KW" data-us-name="Kuwait">Kuwait</option><option data-code="LS" data-us-name="Lesotho">Lesotho</option><option data-code="LV" data-us-name="Latvia">Lettland</option><option data-code="LB" data-us-name="Lebanon">Libanon</option><option data-code="LR" data-us-name="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya">Libyen</option><option data-code="LI" data-us-name="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania">Litauen</option><option data-code="LU" data-us-name="Luxembourg">Luxemburg</option><option data-code="MO" data-us-name="Macao, China">Macao</option><option data-code="MG" data-us-name="Madagascar">Madagaskar</option><option data-code="MW" data-us-name="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives">Malediven</option><option data-code="ML" data-us-name="Mali">Mali</option><option data-code="MT" data-us-name="Malta">Malta</option><option data-code="MA" data-us-name="Morocco">Marokko</option><option data-code="MH" data-us-name="Marshall Islands">Marshallinseln</option><option data-code="MQ" data-us-name="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania">Mauretanien</option><option data-code="MU" data-us-name="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte">Mayotte</option><option data-code="MK" data-us-name="Macedonia, North">Mazedonien, Norden</option><option data-code="MX" data-us-name="Mexico">Mexiko</option><option data-code="FM" data-us-name="Micronesia">Mikronesien</option><option data-code="MD" data-us-name="Moldova">Moldawien</option><option data-code="MC" data-us-name="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia">Mongolei</option><option data-code="ME" data-us-name="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat">Montserrat</option><option data-code="MZ" data-us-name="Mozambique">Mosambik</option><option data-code="MM" data-us-name="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal">Nepal</option><option data-code="NC" data-us-name="New Caledonia">Neu-Kaledonien</option><option data-code="NZ" data-us-name="New Zealand">Neuseeland</option><option data-code="NI" data-us-name="Nicaragua">Nicaragua</option><option data-code="NL" data-us-name="Netherlands">Niederlande</option><option data-code="NE" data-us-name="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island">Norfolkinsel</option><option data-code="NO" data-us-name="Norway">Norwegen</option><option data-code="MP" data-us-name="Northern Mariana Islands">Nördliche Marianneninseln</option><option data-code="OM" data-us-name="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau">Palau</option><option data-code="PS" data-us-name="Palestine">Palästina</option><option data-code="PA" data-us-name="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea">Papua Neu-Guinea</option><option data-code="PY" data-us-name="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru">Peru</option><option data-code="PH" data-us-name="Philippines">Philippinen</option><option data-code="PN" data-us-name="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland">Polen</option><option data-code="PT" data-us-name="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico">Puerto Rico</option><option data-code="RW" data-us-name="Rwanda">Ruanda</option><option data-code="RO" data-us-name="Romania">Rumänien</option><option data-code="RU" data-us-name="Russia, excluding Crimea">Russland, ohne Krim</option><option data-code="BL" data-us-name="Saint Barthélemy">Saint Barthélemy</option><option data-code="MF" data-us-name="Saint Martin (French part)">Saint Martin (französischer Teil)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon">Saint Pierre und Miquelon</option><option data-code="SB" data-us-name="Solomon Islands">Salomon-Inseln</option><option data-code="ZM" data-us-name="Zambia">Sambia</option><option data-code="WS" data-us-name="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe">Sao Tome und Principe</option><option data-code="SA" data-us-name="Saudi Arabia">Saudi Arabien</option><option data-code="SE" data-us-name="Sweden">Schweden</option><option data-code="CH" data-us-name="Switzerland">Schweiz</option><option data-code="SN" data-us-name="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia">Serbien</option><option data-code="SC" data-us-name="Seychelles">Seychellen</option><option data-code="SL" data-us-name="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore">Singapur</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)">Sint Maarten (niederländischer Teil)</option><option data-code="SK" data-us-name="Slovakia">Slowakei</option><option data-code="SI" data-us-name="Slovenia">Slowenien</option><option data-code="SO" data-us-name="Somalia">Somalia</option><option data-code="ES" data-us-name="Spain">Spanien</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen">Spitzbergen und Jan Mayen</option><option data-code="LK" data-us-name="Sri Lanka">Sri Lanka</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha">St. Helena, Himmelfahrt und Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis">St. Kitts und Nevis</option><option data-code="LC" data-us-name="Saint Lucia">St. Lucia</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines">St. Vincent und die Grenadinen</option><option data-code="SD" data-us-name="Sudan">Sudan</option><option data-code="SR" 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