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src="https://cdn.sanity.io/images/pn3z4hz8/production/af24020f5f63a99a716a551b142fee6fd7fcf14c-2000x1369.jpg?w=15&q=72&fit=max" class=svelte-j6uw8b alt="Evan Farrell" srcset="https://cdn.sanity.io/images/pn3z4hz8/production/af24020f5f63a99a716a551b142fee6fd7fcf14c-2000x1369.jpg?w=30&q=72&fit=max 2x"></picture></span> <span class="svelte-1l6qh7y author__name">Evan Farrell</span></span></div> <div class=text-wrapper><div class="svelte-e8wg1c meta-info"><time class="label svelte-5w3pbb primary" datetime=2024-11-20>20 Nov 2024</time> <span class="label svelte-5w3pbb read-time">6 min read</span></div> <span class="ellipsis svelte-17nvyou">Steam Power, Solar Power, and Design Debt </span></div></div></a> </div> <li class=svelte-10rwryj><div><a href=journal/user-testing class="svelte-e8wg1c no-padding"><div class="svelte-e8wg1c content content--no-padding"><div class="svelte-e8wg1c image-author"><div class="svelte-e8wg1c image-wrapper"><picture class=svelte-j6uw8b><source 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srcset="https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=768&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=1536&q=72&fit=max 2x" alt="mobile banner" media="(min-width: 361px)"> <source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=350&fm=webp&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=700&fm=webp&q=72&fit=max 2x" type=image/webp> <img src="https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=350&q=72&fit=max" class=svelte-j6uw8b alt="mobile banner" srcset="https://cdn.sanity.io/images/pn3z4hz8/production/00b2a2945db723b6a8fba14d912e6e9634d5e871-4132x2160.jpg?w=700&q=72&fit=max 2x"></picture></div> <div class="svelte-jj9u5p hero-banner-inner__darken"></div> <div class="svelte-jj9u5p hero-banner-inner__content wrapper"> <a href=../case-studies class="svelte-jj9u5p hero-banner-inner__back"><i class="svelte-jj9u5p hero-banner-inner__back-icon icon-back"></i>Back</a> <div class="svelte-jj9u5p hero-banner-inner__logo"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/364b6af178ed1108846cb769df624793bbcd2d93-231x57.svg class="svelte-jj9u5p hero-banner-inner__logo-source" alt="Screen Ireland Logo"></div> <h1 class="svelte-jj9u5p h1 h1--white hero-banner-inner__heading">Building For A Creative Future</h1> <div class="magnet-item svelte-1ibgl91"><a href=/project-planner class="button kooba-button svelte-18pm5vt">Start your project </a> </div></div></div></section> <div class="svelte-16kuqnr info-strip info-strip--no-stats"><div class="wrapper info-strip__wrapper svelte-16kuqnr"><div class="svelte-16kuqnr info-strip__col"><h2 class=h6>Overview</h2> <h3 class=h2>Integrating two sites into one seamless platform</h3> <p class="p info-strip__description">Kooba and Screen Ireland are coming into their 6th year as digital partners. Having originally worked with the organisation on their major rebrand from The Irish Film Board to Screen Ireland, we were delighted to get involved with not only a complete brand overhaul, but with the merging of the Screen Ireland and Screen Skills websites.</p> <h4 class="svelte-16kuqnr info-strip__title">View the site</h4> <a href=https://www.screenireland.ie/ class="svelte-16kuqnr a info-strip__link" target=_blank rel="noopener noreferrer">screenireland.ie</a></div> <div class="svelte-16kuqnr info-strip__col info-strip__col--plain"><div class=svelte-ynz1zb><svg viewBox="0 0 551 765" height=500px width=360px xmlns=http://www.w3.org/2000/svg><path d="M261.013 218.565c50.263 0 57.988-46.423 154.652-46.423 63.797 0 108.265 25.15 108.265 69.641 0 38.677-17.399 59.95-52.195 106.365-25.123 32.89-36.741 46.43-36.741 73.515 0 38.677 11.618 46.428 63.812 135.388C527.793 605.405 551 647.97 551 678.917c0 50.282-30.933 85.109-94.716 85.109-59.948 0-88.937-9.676-125.679-44.49-25.123-25.15-48.345-61.896-69.592-61.896-19.344 0-19.344 11.601-42.536 52.227-11.604 19.332-42.536 54.159-100.526 54.159C21.29 764.026 0 694.386 0 611.218V131.524C0 58.025 32.878 0 119.883 0c67.66 0 114.061 50.288 114.061 114.118 0 30.947 5.795 104.447 27.069 104.447" class=k fill=#EBEBEB></path><path d="M276.363 587.45c38.004 0 70.817-41.456 70.817-93.275 0-48.371-24.185-91.532-72.542-91.532-38.005 0-70.817 34.538-70.817 93.262 0 51.822 31.088 91.544 72.542 91.544Zm8.642 177.91C98.465 765.36 0 649.63 0 494.174 0 331.819 115.735 223 274.638 223 428.364 223 551 330.094 551 492.454c0 148.536-100.19 272.905-265.995 272.905Z" class="svelte-ynz1zb o" fill=#EBEBEB></path><path d="M274.55 588.118c41.375 0 71.463-45.128 71.463-109.064 0-52.657-22.56-107.206-69.59-107.206-35.718 0-69.564 33.867-69.564 101.561 0 77.103 37.604 114.71 67.692 114.71Zm-52.66-408.072c15.057 15.044 26.33 15.044 86.52 15.044 67.691 0 99.652 18.803 124.11 31.969 13.158 9.402 28.216 20.682 43.26 33.847C526.542 307.918 551 377.512 551 469.653c0 176.77-99.678 295.236-242.59 295.236-41.375 0-97.793-15.038-120.366-15.038-9.4 0-24.432 1.872-71.45 1.872C15.032 751.723 0 699.08 0 595.653V166.88C0 74.74 43.247 39 99.678 39c65.793 0 80.85 28.21 103.423 97.79 3.758 13.166 9.388 33.854 18.789 43.256Z" class="svelte-ynz1zb b" fill=#EBEBEB></path><path d="M259.406 616.603c32.174 0 58.327-28.157 58.327-58.316 0-12.055-6.034-38.21-40.224-38.21-46.23 0-64.347 36.193-64.347 48.27 0 38.195 26.153 48.256 46.244 48.256ZM551 632.697c0 78.42-38.222 118.64-116.64 118.64l-78.433-6.042c-44.228 0-102.541 20.113-148.786 20.113C90.501 765.408 0 682.968 0 582.425c0-42.236 8.05-80.444 18.103-98.541l40.224-58.31c12.069-16.1 16.087-30.18 16.087-38.216-2.016-26.132-34.176-50.27-34.176-100.543C40.238 192.307 156.865 136 273.477 136 478.602 136 551 204.368 551 409.474v223.223Z" class="svelte-ynz1zb a" fill=#EBEBEB></path></svg></div></div></div></div> <section class="section section--large section--grey"><div class="svelte-r4fca5 image-description-block"><div class="wrapper image-description-block__wrapper svelte-r4fca5"><div class="svelte-r4fca5 image-description-block__image"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/28e4f09c4b5e7976fd2d6e65b2bc4e7aecb0d740-2880x1800.jpg class="svelte-r4fca5 image-description-block__image-source"></div> <div class="svelte-r4fca5 image-description-block__desc"><h2>An innovative approach to different user groups</h2><p>The merging of the existing Screen Skills site, and the main Screen Ireland site, has resulted in a better user experience overall. Within our UX process, we identified two main user types; individuals who are primarily interested in viewing content (i.e. the audience), and users who are directly involved in the industry. Taking into account these two user types, we introduced a toggle tab system within the main navigation, which allows for the user to effortlessly and seamlessly view tailored content specific to their user group. For example, users who click upon the ‘Industry’ tab, will only see content related to them, such as information relating to ‘Funding’ or ‘Skills Opportunities’. In doing this we have transformed the Screen Ireland into a central hub for users where they can browse and search for desired information both from an industry and audience perspective.</div></div></div></section> <section class="svelte-1ihkdba full-screen-image"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/75f796f1a291ce0195204acc5ffebab05a1351b3-2880x1800.jpg class="svelte-1ihkdba full-screen-image__source"></section> <section class="svelte-14dw8l slide-panels"><div class="wrapper slide-panels__wrapper"><div class="svelte-14dw8l slide-panels__container"><div class="svelte-owc4i9 panel active" id=desktopView><div class="svelte-owc4i9 panel__inner"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/467c353002d8c93a81b74069ab60002b36b3545b-2880x1800.jpg class="svelte-owc4i9 panel__image" alt="Click to see desktop view"></div></div><div class="svelte-owc4i9 panel" id=mobileView><div class="svelte-owc4i9 panel__inner"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/e40b3048c6611bcb2fb1691d3bc3280c714beccc-1440x1024.jpg class="svelte-owc4i9 panel__image" alt="Click to see mobile view"></div></div></div> <ul class="svelte-14dw8l slide-panels__controls"><li class=slide-panels__control><button class="svelte-1rx0rc7 navigation-item active" aria-label="Click to see desktop view" data-tab-id=desktopView><i class="svelte-1rx0rc7 icon-desktop"></i></button> <li class=slide-panels__control><button class="svelte-1rx0rc7 navigation-item" aria-label="Click to see mobile view" data-tab-id=mobileView><i class="svelte-1rx0rc7 icon-mobile"></i></button> </ul></div></section> <section class="section section--large section--dark"><div class="svelte-lxpn6p sticky-column"><div class="wrapper sticky-column__wrapper svelte-lxpn6p"><div class="svelte-lxpn6p sticky-column__sticky"><div class="svelte-lxpn6p sticky-column__content"><h2>Reinforcing the brand throughout</h2><p>The Screen Ireland rebrand was a core feature of the site and one that needed to be reflected throughout. To achieve this we incorporated the new assets, such as updated colours, graphics & typography throughout the site and also introduced darker features, specifically the background colours, for a more immersive experience. We wanted to create the perfect balance between these darker features, and the brighter colours seen within the new identity. We settled on introducing the more colourful elements within the call-to-action buttons as a three tone gradient, which shifts & evolves upon cursor hover, for a more engaging experience. </p> </div></div> <div class="svelte-lxpn6p sticky-column__static"><div class="svelte-lxpn6p sticky-column__image"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/5744dd00fb9d68220d574ed3b5abd37749aa32e6-1440x1024.jpg class="svelte-lxpn6p sticky-column__image-source"> </div><div class="svelte-lxpn6p sticky-column__image"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/a145063f568d127cd423628497b0c95289679bd7-1440x1024.jpg class="svelte-lxpn6p sticky-column__image-source"> </div></div></div></div></section> <section class="section section--plain"><div class="svelte-34l1fo image-text-row"><div class="svelte-34l1fo image-text-row__text"><h2>Pushing technical boundaries</h2><p>The project introduced some technical complexities which required robust, creative solutions. Through the solution the Industry/Audience toggle we were able to effectively integrate two sites into one. Further to this, we needed to consider our approach to mixing old and new site elements. We wanted to ensure that the older Screen Ireland site elements, new Screen Ireland and Screen Skills elements and updated branding flowed across the site to enrich the user experience. Through a collaborative approach across all disciplines we were able to create a site that delivered on Screen Ireland/Screen Skills projects goals and objectives.</div> <div class="svelte-34l1fo image-text-row__image"><div class="svelte-1tzn4rr progress-carousel"><div class="svelte-1tzn4rr progress-carousel__slider swiper-container"><div class="progress-carousel__wrapper swiper-wrapper"><div class="svelte-1tzn4rr progress-carousel__slide swiper-slide"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/ba3622405109820d4403307d624dd2d87419a212-1440x1024.jpg class="svelte-1tzn4rr progress-carousel__image"> </div><div class="svelte-1tzn4rr progress-carousel__slide swiper-slide"><img src=https://cdn.sanity.io/images/pn3z4hz8/production/7564397a6466c379de467af06ab9b214a1bca310-2880x1800.jpg class="svelte-1tzn4rr progress-carousel__image"> </div></div></div></div> <div class="svelte-1tzn4rr progress-carousel__controls"><div class="carousel-controls svelte-lvv2nz"><button class="svelte-suqyzn left"><div class="wrapper svelte-suqyzn"><span class="svelte-suqyzn stem"></span></div></button> <div class="svelte-2st0pr fractions"><span class="svelte-2st0pr fractions__first">01</span> <span class="svelte-2st0pr fractions__slash">/</span> <span class="svelte-2st0pr fractions__last">02</span></div> <button class="svelte-suqyzn right"><div class="wrapper svelte-suqyzn"><span class="svelte-suqyzn stem"></span></div></button></div> <div class="svelte-1tzn4rr progress-carousel__pagination swiper-pagination"></div></div> </div></div></section> <section class="svelte-1u669uz list-layout"><div class="svelte-1u669uz list-layout__row"><div class="svelte-1u669uz list-layout__col"><div class="svelte-1vgwwie list"><h2 class="svelte-1vgwwie h6 text-highlight">What we did</h2> <ul class=svelte-1vgwwie><li class=svelte-1vgwwie>UI / UX design and development<li class=svelte-1vgwwie>Information architecture<li class=svelte-1vgwwie>Content strategy and development<li class=svelte-1vgwwie>CMS integration<li class=svelte-1vgwwie>SEO analysis and implementation</ul></div></div> <div class="svelte-1u669uz list-layout__main"><div class="svelte-1u669uz list-layout__background"><img src=img/grey-o.svg class="svelte-1u669uz list-layout__background-graphic" alt=""> <img src=img/grey-k.svg class="svelte-1u669uz list-layout__background-graphic" alt=""></div> <div class="svelte-1u669uz list-layout__main-inner"><h2 class=h6>The Result</h2> <p class=h5>The final result for Screen Ireland/Screen Skills goes far beyond a site redesign. The finished site represents the future of Screen Ireland online presence. </p> <p class=p>The new site combines two free standing sites into one intuitive platform that caters to multiple user groups and creates an immersive experience from the moment you land on the site. Even in the short time it’s been live we are already seeing a 20% increase in performance for mobile users and a page load time of less than one second despite the heavy use of rich media assets.</p> <table class="svelte-i9evdy awards-simple"><thead class=svelte-i9evdy><tr class=svelte-i9evdy><th class=svelte-i9evdy>Award</th> <th class=svelte-i9evdy>Ceremony</th> <th class=svelte-i9evdy>Year</thead> <tr class=svelte-i9evdy><td class=svelte-i9evdy>Website Design</td> <td class=svelte-i9evdy>IDI Awards</td> <td class=svelte-i9evdy>2022</td> </table></div></div></div> <div class="svelte-1u669uz list-layout__featured"><div class="svelte-1u669uz list-layout__featured-card"><div><a href=journal/awards-season-is-upon-us class=svelte-e8wg1c><div class="svelte-e8wg1c content"><div class="svelte-e8wg1c image-author"><div class="svelte-e8wg1c image-wrapper"><picture class=svelte-j6uw8b><source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=280&fm=webp&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=560&fm=webp&q=72&fit=max 2x" alt="Awards Season is Upon Us!" media="(min-width: 361px)" type=image/webp> <source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=280&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=560&q=72&fit=max 2x" alt="Awards Season is Upon Us!" media="(min-width: 361px)"> <source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=320&fm=webp&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=640&fm=webp&q=72&fit=max 2x" type=image/webp> <img src="https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=320&q=72&fit=max" class=svelte-j6uw8b alt="Awards Season is Upon Us!" srcset="https://cdn.sanity.io/images/pn3z4hz8/production/64fcfef19365810a97923777de3896295f329497-980x570.jpg?w=640&q=72&fit=max 2x"></picture></div> <span class="svelte-1l6qh7y author"><span class="svelte-1l6qh7y author__image"><picture class=svelte-j6uw8b> <source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/8f2a44ce694a2a78e5acac5ddd285d48f3416a4c-100x100.jpg?w=15&fm=webp&q=72&fit=max, https://cdn.sanity.io/images/pn3z4hz8/production/8f2a44ce694a2a78e5acac5ddd285d48f3416a4c-100x100.jpg?w=30&fm=webp&q=72&fit=max 2x" type=image/webp> <img src="https://cdn.sanity.io/images/pn3z4hz8/production/8f2a44ce694a2a78e5acac5ddd285d48f3416a4c-100x100.jpg?w=15&q=72&fit=max" class=svelte-j6uw8b alt="Sadie McMaster" srcset="https://cdn.sanity.io/images/pn3z4hz8/production/8f2a44ce694a2a78e5acac5ddd285d48f3416a4c-100x100.jpg?w=30&q=72&fit=max 2x"></picture></span> <span class="svelte-1l6qh7y author__name">Sadie McMaster</span></span></div> <div class=text-wrapper><div class="svelte-e8wg1c meta-info"><time class="label svelte-5w3pbb primary" datetime=2022-10-28>28 Oct 2022</time> <span class="label svelte-5w3pbb read-time">2 min read</span></div> <span class="ellipsis svelte-17nvyou">Awards Season is Upon Us! </span></div></div></a> </div></div></div></section> <section class="hero-banner svelte-10dniau hero-banner--shorten"> <div class="svelte-jj9u5p hero-banner-inner"><div class="svelte-jj9u5p hero-banner-inner__background"><picture class=svelte-j6uw8b><source srcset="https://cdn.sanity.io/images/pn3z4hz8/production/05ac9a7354a88d497c1368451640034d8707ee4d-6198x3240.png?w=2000&fm=webp&q=72&fit=max, 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