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id='lms-de-de-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="https://www.linkedin.com/campaignmanager" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Jetzt starten","label":"https://www.linkedin.com/campaignmanager - header","componentId":"actionable-content_505919796"}"> Jetzt starten </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lms-de-de-homepage-header-navigation-utility-nav-mobile-free-link-linkedin-marketing-labs" class="free-link"> <a href="https://training.marketing.linkedin.com/page/de?trk=lms-tlt" title="Lernen Sie alles über effektives Marketing auf LinkedIn" target="_blank"> LinkedIn Marketing Labs </a> </li> <li id="lms-de-de-homepage-header-navigation-utility-nav-mobile-free-link-hilfebereich" class="free-link"> <a href="https://www.linkedin.com/help/lms?lang=de" target="_blank"> Hilfebereich </a> </li> <li id="lms-de-de-homepage-header-navigation-utility-nav-mobile-free-link-blog" class="free-link"> <a href="https://de.linkedin.com/business/marketing/blog?trk=lms-tlt" target="_blank"> Blog </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lms-de-de-homepage-header-navigation-primary-nav-mobile-marketing' class="secondary-navigation-wrapper advanced" data-menu="item_1" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_1"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_1" aria-label="Marketing link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Marketing</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/de-de/marketing-solutions/ads" class="secondary-nav-link js-analytics-event" title="Entdecken Sie die Funktionen und Möglichkeiten von LinkedIn Marketing Solutions" data-analytics-config="{"category":"Internal","action":"click - Marketing","label":"/content/me/business/de-de/marketing-solutions/ads - header","componentId":"header_419280929"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <h3 class="col-headline "> Business Manager </h3> <section class="inherited-column-content-wrapper "> <div class="standalone-reference-card reference-card parbase section"> <article class="resource header-card"> <a href="/de-de/marketing-solutions/business-manager" class="image-link js-analytics-event"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg/jcr:content/renditions/nav-advertising-advertising-on-li-business-manager-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg/jcr:content/renditions/nav-advertising-advertising-on-li-business-manager-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg/jcr:content/renditions/nav-advertising-advertising-on-li-business-manager-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg/jcr:content/renditions/nav-advertising-advertising-on-li-business-manager-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg/jcr:content/renditions/nav-advertising-advertising-on-li-business-manager-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Mehrere Personen, die sich um einen Tisch gruppieren." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-business-manager/page-updates/menu/nav-advertising-advertising-on-li-business-manager-dsk-v01.jpg.original.jpg"/></picture> </div> </div> </a> </article> </div> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/business-manager" title="Verwalten Sie alle Ihre LinkedIn Werbekonten und Unternehmensseiten zentral an einem Ort." data-analytics-config="{"category":"Internal","action":"click - Verwalten Sie alle Ihre LinkedIn Werbekonten und Unternehmensseiten zentral an einem Ort.","label":"/content/me/business/de-de/marketing-solutions/business-manager.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1717351147"}"> Verwalten Sie alle Ihre LinkedIn Werbekonten und Unternehmensseiten zentral an einem Ort. </a> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/de-de/marketing-solutions/product-updates" data-analytics-config="{"category":"Internal","action":"click - Produktneuerungen","label":"/content/me/business/de-de/marketing-solutions/product-updates.html - header - inherited-column-frame - inherited-column","componentId":"actionable-content_176335557"}"> Produktneuerungen </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Anzeigenarten </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/native-advertising" title="Sponsored Content" data-analytics-config="{"category":"Internal","action":"click - Sponsored Content","label":"/content/me/business/de-de/marketing-solutions/native-advertising.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1654932566"}"> Sponsored Content </a> <p class="link-list-caption desktop-only">Erreichen Sie Fach- und Führungskräfte direkt im LinkedIn Feed und steigern Sie das Engagement.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/sponsored-messaging" title="Sponsored Messaging" data-analytics-config="{"category":"Internal","action":"click - Sponsored Messaging","label":"/content/me/business/de-de/marketing-solutions/sponsored-messaging.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1654932567"}"> Sponsored Messaging </a> <p class="link-list-caption desktop-only">Sprechen Sie potenzielle Kunden genau dort an, wo professioneller Austausch stattfindet.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/dynamic-ads" title="Dynamic Ads" data-analytics-config="{"category":"Internal","action":"click - Dynamic Ads","label":"/content/me/business/de-de/marketing-solutions/dynamic-ads.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1654932568"}"> Dynamic Ads </a> <p class="link-list-caption desktop-only">Sprechen Sie Prospects mit automatisch personalisierten Anzeigen an.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/ppc-advertising" title="Text Ads" data-analytics-config="{"category":"Internal","action":"click - Text Ads","label":"/content/me/business/de-de/marketing-solutions/ppc-advertising.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1654932569"}"> Text Ads </a> <p class="link-list-caption desktop-only">Self-Service-Anzeigenformate, mit denen Sie Kampagnen in Minutenschnelle erstellen können.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/de-de/marketing-solutions/ads" data-analytics-config="{"category":"Internal","action":"click - Alle Anzeigenarten ansehen","label":"/content/me/business/de-de/marketing-solutions/ads.html - header - inherited-column-frame - inherited-column","componentId":"actionable-content_1020807428"}"> Alle Anzeigenarten ansehen </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Funktionen </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/boosting" title="Boosting" data-analytics-config="{"category":"Internal","action":"click - Boosting","label":"/content/me/business/de-de/marketing-solutions/boosting.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248983"}"> Boosting </a> <p class="link-list-caption desktop-only">Machen Sie Ihre Inhalte mehr Menschen zugänglich und erreichen Sie neue Zielgruppen.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/ad-targeting" title="Targeting" data-analytics-config="{"category":"Internal","action":"click - Targeting","label":"/content/me/business/de-de/marketing-solutions/ad-targeting.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248984"}"> Targeting </a> <p class="link-list-caption desktop-only">Sprechen Sie die richtigen Personen an.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/conversion-tracking" title="Conversion Tracking" data-analytics-config="{"category":"Internal","action":"click - Conversion Tracking","label":"/content/me/business/de-de/marketing-solutions/conversion-tracking.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248985"}"> Conversion Tracking </a> <p class="link-list-caption desktop-only">Messen Sie die Leistung Ihrer LinkedIn Anzeigen.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/insight-tag" title="Insight-Tag" data-analytics-config="{"category":"Internal","action":"click - Insight-Tag","label":"/content/me/business/de-de/marketing-solutions/insight-tag.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248986"}"> Insight-Tag </a> <p class="link-list-caption desktop-only">Tracken Sie Conversions und optimieren Sie Ihre Kampagnen automatisiert.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/reporting-analytics" title="Retargeting" data-analytics-config="{"category":"Internal","action":"click - Berichte und Analysen","label":"/content/me/business/de-de/marketing-solutions/reporting-analytics.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248987"}"> Berichte und Analysen </a> <p class="link-list-caption desktop-only">Behalten Sie den ROI Ihrer LinkedIn Anzeigen im Blick.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/native-advertising/linkedin-audience-network" title="LinkedIn Audience Network" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Audience Network","label":"/content/me/business/de-de/marketing-solutions/native-advertising/linkedin-audience-network.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_732248988"}"> LinkedIn Audience Network </a> <p class="link-list-caption desktop-only">Über unser Publisher-Netzwerk erreichen Sie Millionen Fach- und Führungskräfte.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/de-de/marketing-solutions/success/best-practices" data-analytics-config="{"category":"Internal","action":"click - Ressourcen-Center für LinkedIn Anzeigen","label":"/content/me/business/de-de/marketing-solutions/success/best-practices.html - header - inherited-column-frame - inherited-column","componentId":"actionable-content_1865279299"}"> Ressourcen-Center für LinkedIn Anzeigen </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Mehr erfahren </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/audience" title="Unsere Zielgruppe" data-analytics-config="{"category":"Internal","action":"click - Unsere Zielgruppe","label":"/content/me/business/de-de/marketing-solutions/audience.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434600"}"> Unsere Zielgruppe </a> <p class="link-list-caption desktop-only">Sprechen Sie Kaufentscheider:innen direkt an.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/ads/pricing" title="Preisgestaltung" data-analytics-config="{"category":"Internal","action":"click - Preisgestaltung","label":"/content/me/business/de-de/marketing-solutions/ads/pricing.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434599"}"> Preisgestaltung </a> <p class="link-list-caption desktop-only">Was kosten Anzeigen auf LinkedIn?</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/success/objective-based-advertising" title="Objective-Based Advertising" data-analytics-config="{"category":"Internal","action":"click - Objective-Based Advertising","label":"/content/me/business/de-de/marketing-solutions/success/objective-based-advertising.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434598"}"> Objective-Based Advertising </a> <p class="link-list-caption desktop-only">Erstellen Sie Kampagnen basierend auf Ihren Zielen.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/generate-leads" title="Lead-Generierung" data-analytics-config="{"category":"Internal","action":"click - Lead-Generierung","label":"/content/me/business/de-de/marketing-solutions/generate-leads.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434597"}"> Lead-Generierung </a> <p class="link-list-caption desktop-only">Hochwertige Zielgruppen führen zu qualifizierten Leads.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/marketing-agencies" title="Agenturen" data-analytics-config="{"category":"Internal","action":"click - Agenturen","label":"/content/me/business/de-de/marketing-solutions/marketing-agencies.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434596"}"> Agenturen </a> <p class="link-list-caption desktop-only">Erfahren Sie, wie LinkedIn mit Marketingagenturen zusammenarbeitet.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/marketing-solutions/linkedin-marketing-for-startups" title="Marketing für Start-ups" data-analytics-config="{"category":"Internal","action":"click - Marketing für Start-ups","label":"/content/me/business/de-de/marketing-solutions/linkedin-marketing-for-startups.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_190434595"}"> Marketing für Start-ups </a> <p class="link-list-caption desktop-only">Entdecken Sie, wie LinkedIn auch Ihr Start-up auf Wachstumskurs bringen kann.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="https://www.linkedin.com/ads/create" data-analytics-config="{"category":"External LinkedIn","action":"click - In den Kampagnen-Manager einloggen","label":"https://www.linkedin.com/ads/create - header - inherited-column-frame - inherited-column","componentId":"actionable-content_1585216126"}"> In den Kampagnen-Manager einloggen </a> </section> </section> </div> </div> </div> </nav> </div> <div id='lms-de-de-homepage-header-navigation-primary-nav-mobile-unternehmensseiten' class="secondary-navigation-wrapper basic" data-menu="item_2" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_2"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_2" aria-label="Unternehmensseiten link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Unternehmensseiten</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/de-de/marketing-solutions/linkedin-pages" class="secondary-nav-link-basic js-analytics-event" title="Erfahren Sie alles über das Potenzial und den effektiven Einsatz von Unternehmensseiten" data-analytics-config="{"category":"Internal","action":"click - Unternehmensseiten","label":"/content/me/business/de-de/marketing-solutions/linkedin-pages - header","componentId":"header_419280929"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-pages" class="link-list-link js-analytics-event" title="Unternehmensseite erstellen"> Unternehmensseite erstellen </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-pages/best-practices" class="link-list-link js-analytics-event" title="Best Practices"> Best Practices </a> </li> <li class="link-list-item"> <a href="/de-de/talent-solutions/karriereseiten" class="link-list-link js-analytics-event" title="LinkedIn Karriereseiten" target="_blank"> LinkedIn Karriereseiten </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/my-company-tab" class="link-list-link js-analytics-event" title="Ihr Unternehmen"> Ihr Unternehmen </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-pages/showcase-pages" class="link-list-link js-analytics-event" title="Fokusseiten"> Fokusseiten </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-pages/product-pages" class="link-list-link js-analytics-event" title="Produktseiten"> Produktseiten </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-events" class="link-list-link js-analytics-event" title="LinkedIn Live Events"> LinkedIn Live Events </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/linkedin-pages/publishing" class="link-list-link js-analytics-event" title="LinkedIn Publishing"> LinkedIn Publishing </a> </li> </ul> </nav> </nav> </div> <div id='lms-de-de-homepage-header-navigation-primary-nav-mobile-ressourcen' class="secondary-navigation-wrapper basic" data-menu="item_3" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_3"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_3" aria-label="Ressourcen link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Ressourcen</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/de-de/marketing-solutions/success" class="secondary-nav-link-basic js-analytics-event" title="Diese hilfreichen Ressourcen unterstützen Sie vom ersten Schritt bis zur Ergebnismessung" data-analytics-config="{"category":"Internal","action":"click - Ressourcen","label":"/content/me/business/de-de/marketing-solutions/success - header","componentId":"header_419280929"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/de-de/marketing-solutions/why-advertise-on-linkedin" class="link-list-link js-analytics-event" title="Warum LinkedIn?"> Warum LinkedIn? </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/success" class="link-list-link js-analytics-event" title="Success Center"> Success Center </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/success/getting-started" class="link-list-link js-analytics-event" title="Erste Schritte"> Erste Schritte </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/success/best-practices" class="link-list-link js-analytics-event" title="Ad Tips"> Best Practices </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/success/ads-guide" class="link-list-link js-analytics-event" title="So haben Sie immer das passende Format bereit"> Vorgaben für LinkedIn Ads </a> </li> <li class="link-list-item"> <a href="/de-de/marketing-solutions/how-to-advertise-on-linkedin" class="link-list-link js-analytics-event" title="Tipps für den Start"> Tipps für den Start </a> </li> </ul> </nav> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-mob-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-mob-land-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Illustration einer Person, die am Schreibtisch vor einem Laptop sitzt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-mob-port-v02.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2124166400"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="356px,auto,auto,auto,auto" data-responsive-min-height="356px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_694964767" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid warm-red-30"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-tab-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-tab-land-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-tab-port-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-tab-port-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-middle-center tablet-landscape-middle-center tablet-portrait-middle-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Illustration einer Person, die am Schreibtisch vor einem Laptop sitzt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-hero-bg-dsk-v02.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-hero-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="356px,auto,auto,auto,auto" data-responsive-min-height="356px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_142335344" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_142335344"> <h1 class="banner-headline headline-42"> Conversion Tracking für Kampagne </h1> <h2 class="banner-subheadline headline-subheadline-26"> <br/> So messen Sie den Erfolg und optimieren Ihre Kampagnen – um Ihr Marketingbudget bestmöglich einzusetzen. </h2> <div class="banner-actions"> <a href="#get-started" class=" banner-action banner-action-primary js-analytics-event" title="Erste Schritte" data-analytics-config="{"category":"Interaction Click","action":"click - flexible-column-frame","label":"Erste Schritte","componentId":"actionable-content_303859517"}"> Erste Schritte </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_270905125" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_813552084" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_813552084"> <h2 class="banner-headline headline-34"> LinkedIn Conversion Tracking – willkommen! </h2> <p class="banner-subheadline headline-subheadline-26"> <br/> Hier finden Sie übersichtliche Informationen zum Conversion Tracking und dazu, wie Sie Tags einbinden können. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-3-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#overview" class="image-link js-analytics-event" title="Übersicht"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-what-is-icon-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-what-is-icon-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-what-is-icon-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-what-is-icon-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-what-is-icon-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a computer monitor." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-what-is-icon.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="resource-description component-heading-subheadline">Erfahren Sie, welche Conversion-Tracking-Lösungen Ihnen dabei helfen können, den strategischen Wert und die Effizienz Ihrer Kampagnen zu maximieren. </p> </div> <p class="resource-button component-heading-link">Übersicht</p> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#customer-quote" class="image-link js-analytics-event" title="Kundenzitate"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-icon-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-icon-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-icon-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-icon-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-icon-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of an individual pointing to a website and social media reactions." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-icon.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="resource-description component-heading-subheadline">LinkedIn Kunden berichten, wie Conversion Tracking ihnen beim Erreichen ihrer Marketingziele geholfen hat. </p> </div> <p class="resource-button component-heading-link">Kundenzitate</p> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#implementation" class="image-link js-analytics-event" title="Implementierung"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-icon-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-icon-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-icon-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-icon-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-icon-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of an individual pointing to a book." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-icon.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="resource-description component-heading-subheadline">Guides für Einsteiger:innen und technische Anleitungen erleichtern Ihnen den Start mit Conversion Tracking, sei es auf Ihrer Website oder anderswo.</p> </div> <p class="resource-button component-heading-link">Implementierung</p> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> </ul> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--6 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1637928523" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_503663716" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-9 to-24" id="banner-content-container-banner_503663716"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-definition-icon-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-definition-icon-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-definition-icon-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-definition-icon-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-definition-icon-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Symbolische Darstellung eines Kreislaufs" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-definition-icon.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2048493245" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_2048493245"> <p class="banner-subheadline headline-subheadline-26"> <strong>Conversions</strong> – für Ihr Unternehmen relevante Aktionen, die von potenziellen Kund:innen ausgeführt werden, z. B. Klicks auf Ihrer Website, Downloads von Whitepapers oder Registrierungen für Veranstaltungen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--6 background-color none "></div></div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/de-de/marketing-solutions/conversion-tracking/jcr:content/content-par/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Übersicht" id="overview" for-panel="overview" selected="selected"> Übersicht </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Kundenzitat" id="customer-quote" for-panel="customer-quote"> Kundenzitat </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Implementierung" id="implementation" for-panel="implementation"> Implementierung </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="overview"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1431071001" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1651343210" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1651343210"> <p class="banner-headline headline-subheadline-26"> Was ist Conversion Tracking? </p> <p class="banner-subheadline subheadline-21"> <br/> Conversion Tracking hilft Ihnen dabei, Ergebnisse zu messen und Kampagnen zu optimieren.<br/> <br/> Mit Conversion Tracking können Sie Post-Click- und View-through-Conversions bezüglich Ihrer LinkedIn Kampagnen verfolgen und so die Wirkung und den ROI Ihrer Anzeigen messen und verbessern. </p> <div class="banner-actions"> <a class=" banner-action banner-action-tertiary js-analytics-event" href="https://www.linkedin.com/help/lms/answer/a420536?lang=de" title="Mehr erfahren" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Mehr erfahren","label":"https://www.linkedin.com/help/lms/answer/a420536?lang=de - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_1686601539"}"> Mehr erfahren </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2 spacing__tablet-landscape--1 spacing__tablet-portrait--2 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_91467125" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_91467125"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards zur Einrichtung einer Kampagne mit hervorgehobenem Conversion-Tracking-Feld" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-overview-t01-what-is-conversion-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="customer-quote"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1908775573" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_455910118" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_455910118"> <p class="banner-headline headline-subheadline-26"> Kundenzitat </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1319406203" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-1"> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_472737545" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_472737545"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Symbol eines Anführungszeichens" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-quotation-t02-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-headline headline-subheadline-26"> LinkedIn Conversion Tracking ist für mich die wichtigste Kennzahl, wenn ich unsere Kampagnen optimiere – und sie zeigt ganz klar, dass unsere LinkedIn Kampagnen-Performance schon fast zu gut ist, um wahr zu sein. </p> <p class="banner-subheadline subheadline-17"> <br/> <a href="https://www.linkedin.com/in/rick-salmon-102a1819" rel="nofollow" target="_blank">Rick Salmon</a><br/> PPC Manager, ConnectWise </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-middle stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2079419416" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2079419416"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Logo von ConnectWise" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-customer-quote-t02-connectwise-dsk-v01.png.original.png"/></picture> </div> </div> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/content/dam/me/business/en-us/marketing-solutions/case-studies/pdfs/08232016_Linkedin_ConnectWise_Design_R1-(1).pdf" title="Mehr erfahren" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Mehr erfahren","label":"/content/dam/me/business/en-us/marketing-solutions/case-studies/pdfs/08232016_Linkedin_ConnectWise_Design_R1-(1).pdf - tabbed-frame - flexible-column-frame - flexible-column-frame - banner","componentId":"actionable-content_1590943595"}"> Mehr erfahren </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-middle stacking-order-4"> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="implementation"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_598555630" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2097910243" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_2097910243"> <p class="banner-headline headline-subheadline-26"> Conversion Tracking implementieren </p> <p class="banner-subheadline subheadline-21"> <br/> Indem Sie auf Ihrer Website Tracking-Funktionen implementieren, die Daten an das Conversion-Tracking-System von LinkedIn übermitteln, erhalten Sie Feedback dazu, wie Ihre Kampagnen bei der Zielgruppe ankommen. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1096410562" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1345821587" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1345821587"> <p class="banner-headline headline-subheadline-26"> JavaScript </p> <p class="banner-subheadline subheadline-17"> <br/> Das LinkedIn Insight-Tag nutzt für das Conversion Tracking JavaScript, da dafür nur wenig Quelltext erforderlich ist. Dies minimiert die Latenz und ermöglicht das Tracking sowohl allgemeiner Nutzungsdaten der Website als auch ereignisbezogener Daten. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--narrow"> <ul> <li>Für das Conversion Tracking können Sie Cookies von Dritt- und Erstanbietern verwenden.</li> </ul> <ul> <li>Funktioniert mit URL-basiertem und ereignisbezogenem Tracking.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2 spacing__tablet-landscape--1 spacing__tablet-portrait--2 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_396988748" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_396988748"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot einer Aufforderung mit der hervorgehobenen Option &bdquo;Ich installiere das Tag selbst“" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-javascript-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1719101722" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid green-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1916775701" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1916775701"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration einer Person, die auf eine API zeigt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-01-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-19-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_635381260" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_635381260"> <p class="banner-subheadline subheadline-21"> Für den Fall, dass Ihre Website JavaScript nicht unterstützt oder Sie Conversions lieber offline tracken möchten, bietet LinkedIn die Möglichkeit, Conversions durch manuelles Hochladen oder per API hinzuzufügen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1607406783" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1458703762" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1458703762"> <p class="banner-headline headline-subheadline-26"> Bildpixel </p> <p class="banner-subheadline subheadline-17"> <br/> Ermöglicht das Tracken ereignisbezogener Conversions mithilfe eines 1×1-Pixels, das in ein klickbares Element (z. B. Button) integriert wird. Es verwendet ausschließlich Drittanbieter-Tags, die veraltet sind. Wir raten daher von der Verwendung von Bildpixeln ab und empfehlen stattdessen, JavaScript zu nutzen oder Daten direkt hochzuladen. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_284106573" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_284106573"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot einer Aufforderung mit der hervorgehobenen Nachricht &bdquo;Erweitertes Conversion Tracking aktivieren“" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-image-pixel-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_879406903" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid green-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-5-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1140093304" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1140093304"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration einer Person, die auf einen Tab einer Website zeigt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-t03-implimentation-banner-02-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-19-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1412063657" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1412063657"> <p class="banner-subheadline subheadline-21"> Wenn Sie das Insight-Tag vor Juni 2021 in Ihre Website eingebunden haben, empfehlen wir Ihnen, es zu aktualisieren. Rufen Sie das Insight-Tag im <a href="https://www.linkedin.com/campaignmanager/accounts" rel="nofollow" target="_blank">Kampagnen-Manager</a> auf, um sich den neuen Code anzusehen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_102695933" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_83335852" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_83335852"> <p class="banner-headline headline-subheadline-26"> Warum verwendet LinkedIn JavaScript und stellt jetzt auf das Insight-Tag um? </p> <p class="banner-subheadline subheadline-17"> <br/> Einige Browser (Safari, Firefox) blockieren das Tracking mittels Cookies von Drittanbietern bereits standardmäßig, andere Browser (z. B. Chrome) wollen künftig ebenso vorgehen.<br/> <br/> Marketer:innen sollten daher auf JavaScript-Tags umsteigen (und in ihren Einstellungen das erweiterte Conversion Tracking aktivieren), wenn sie weiterhin Tracking-Signale nutzen möchten. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1826146187" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1826146187"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot einer Aufforderung mit hervorgehobenen Optionen zum Installieren eines Insight-Tags" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1219196602" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1219196602"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Symbol einer Textblase." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-21"> Profi-Tipp </p> <p class="banner-subheadline subheadline-21"> <br/> Ist in einem Account das erweiterte Conversion Tracking aktiviert, erlaubt das JavaScript-Tag Tracking mittels Cookies von Erstanbietern. Mit Bildpixeln ist dies hingegen nicht möglich. </p> </div> </div> </section> </div> <div class="horizontal-rule parbase section"> <hr class="horizontal-rule-component line-color--system-gray component-spacing-space-32-padding-top component-spacing-space-32-padding-bottom background-color none line-length--100 line-align--center line--thin"/> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1068799248" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-converstion-tracking-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-converstion-tracking-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-converstion-tracking-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-converstion-tracking-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-converstion-tracking-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1615412193" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1615412193"> <p class="banner-headline headline-34"> Sie können Conversion Tracking wie folgt nutzen: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_917453632" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1692437009" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1692437009"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration einer Person, die auf einen Tab einer Website zeigt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-install-tag-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Indem Sie ein Tag auf Ihrer Website installieren </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_50373326" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_50373326"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration einer Person, die auf den LinkedIn Kampagnen-Manager zeigt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-manual-upload-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Indem Sie Ihre Conversion-Daten manuell in den LinkedIn Kampagnen-Manager hochladen </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1793183661" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1793183661"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration einer Person, die auf eine API zeigt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-view-conversion-tracking-send-conversation-data-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Indem Sie eine API verwenden, die kontinuierlich Conversion-Daten übermittelt </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--6 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1897106272" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="73px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2048420299" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2048420299"> <h2 class="banner-headline headline-42"> Conversion-Typen </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_542862479" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_542862479"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1307393779" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_420080990" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_420080990"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards, in dem Website-Conversions als Ziel hervorgehoben sind" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-online-UI-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Online-Conversion </p> <p class="banner-subheadline subheadline-17"> <br/> Eine Conversion auf Ihrer Website. Diese Art von Conversion liegt zum Beispiel vor, wenn ein LinkedIn Mitglied auf eine Anzeige klickt, die auf Ihre Website verweist, und dann per Formular eine Demo anfordert. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1322729345" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1322729345"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards mit der Aufforderung, Einstellungen für Offline-Conversions zu verwenden" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-offline-UI-dsk-v03.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Offline-Conversion </p> <p class="banner-subheadline subheadline-17"> <br/> Eine Conversion außerhalb Ihrer Website, also offline. Diese Art von Conversion liegt zum Beispiel vor, wenn ein LinkedIn Mitglied auf eine Anzeige klickt und 30 Tage später ein Produkt direkt von einem bzw. einer Ihrer Vertriebsmitarbeiter:innen kauft. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1014212489" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1085949402" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1085949402"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards mit der Aufforderung, Einstellungen für URL-/Seiten-Conversions zu verwenden" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-url-page-UI-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> URL-/Seiten-Conversions (nur online) </p> <p class="banner-subheadline subheadline-17"> <br/> Hiermit können Sie Conversions tracken, wenn ein LinkedIn Mitglied auf eine bestimmte Seite Ihrer Website gelangt. Dabei handelt es sich oft um Dankesseiten. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_656860933" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_656860933"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards, in dem Engagement als Ziel hervorgehoben ist" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-conversion-types-event-specific-UI-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Ereignisbezogen (nur online) </p> <p class="banner-subheadline subheadline-17"> <br/> Hiermit können Sie Conversions tracken, wenn ein LinkedIn Mitglied auf ein bestimmtes Element Ihrer Website klickt und dadurch ein Ereignis ausgelöst wird. Dabei handelt es sich oft um einen Klick auf den „Senden“-Button eines Formulars auf Ihrer Website, wenn keine Dankesseite vorhanden ist. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--0 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1461960149" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="horizontal-rule parbase section"> <hr class="horizontal-rule-component line-color--system-gray component-spacing-space-zero-padding-top component-spacing-space-32-padding-bottom background-color none line-length--100 line-align--center line--thin"/> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_90842662" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-2 to-23" id="banner-content-container-banner_90842662"> <p class="banner-headline headline-subheadline-26"> Machen Sie sich mithilfe mehrerer Touchpoints ein vollständiges Bild von Ihrer Customer Journey. </p> <p class="banner-subheadline subheadline-17"> <br/> Beispielsweise können Sie anhand von Online-Conversions sehen, wenn Mitglieder auf eine Anzeige klicken und als Leads auf Ihre Website weitergeleitet werden. Offline-Conversions könnten anschließend Aufschluss darüber geben, wie aus diesen Leads zahlende Kund:innen werden. So lassen sich alle Phasen der Customer Journey optimieren, was letztlich auch den ROI verbessert. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--0 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="get-started" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_777167726" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="73px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_958141853" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_958141853"> <h2 class="banner-headline headline-42"> In 3 Schritten loslegen </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1929123715" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_1929123715"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_816014159" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_816014159"> <p class="banner-subheadline subheadline-21"> Über das Conversion-Tracking-System von LinkedIn erhalten Sie Feedback dazu, wie Ihre Kampagnen bei der Zielgruppe ankommen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/de-de/marketing-solutions/conversion-tracking/jcr:content/content-par/tabbed_frame_757608667" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Online-Conversion" id="online-conversion" for-panel="online-conversion" selected="selected"> Online-Conversion </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Offline-Conversion" id="offline-conversion" for-panel="offline-conversion"> Offline-Conversion </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="online-conversion"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_994153709" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1519881316" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1519881316"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards, in dem Conversion Tracking hervorgehoben ist" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-01-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_222929019" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_222929019"> <p class="banner-headline headline-subheadline-26"> 1. Integrieren Sie das LinkedIn Insight-Tag in Ihre Website. </p> <p class="banner-subheadline subheadline-17"> <br/> Das LinkedIn Insight-Tag ist ein kleines Stück JavaScript, das Conversion Tracking erst möglich macht. Es ist kostenlos und kann auch für andere nützliche LinkedIn Tools wie <a href="/de-de/marketing-solutions/ad-targeting/matched-audiences">Matched Audiences</a> und <a href="/de-de/marketing-solutions/ad-targeting/retargeting?trk=nw_ml_at">Retargeting</a> eingesetzt werden.<br/> <br/> Die Installation dauert nur wenige Minuten und erfolgt einmalig. Das Tag kann auch zusammen mit Tags anderer Anbieter über einen Tag-Manager installiert werden.<br/> <br/> Weitere Informationen zum <a href="/de-de/marketing-solutions/insight-tag?trk=lms-17">Insight-Tag</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_421593533" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_90028140" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_90028140"> <p class="banner-headline headline-subheadline-26"> 2. Was möchten Sie tracken? </p> <p class="banner-subheadline subheadline-17"> <br/> Erstellen Sie eine Conversion Action. Dabei handelt es sich um eine Regel, mit der LinkedIn weiß, was für Sie als Conversion zählt. Eine Conversion kann etwa sein, wenn jemand ein Formular auf Ihrer Website ausfüllt.<br/> <br/> Weitere Informationen zur <a href="#implementation">Einrichtung von Conversion Tracking</a> </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1832838475" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1832838475"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards mit der Aufforderung, Einstellungen für Online-Conversions zu verwenden" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-02-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_891759136" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_380196017" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_380196017"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot eines Dashboards, in dem Website-Conversions als Ziel hervorgehoben sind" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-online-t01-step-03-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1362614318" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1362614318"> <p class="banner-headline headline-subheadline-26"> 3. Messen und optimieren Sie lhre Kampagnen </p> <p class="banner-subheadline subheadline-17"> <br/> Sobald Sie die Conversion Actions Ihrer Kampagne hinzugefügt haben, können Sie alle Conversions dieser Kampagne erfassen.<br/> <br/> Sie können jeder Kampagne beliebig viele Actions hinzufügen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="offline-conversion"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1912132815" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1277891970" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1277891970"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot des LinkedIn Kampagnen-Managers mit hervorgehobenen Offline-Conversions" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-get-started-with-offline-UI-dsk-v03.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_464918365" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_464918365"> <p class="banner-headline headline-subheadline-26"> Offline-Conversions: In 3 Schritten loslegen </p> <p class="banner-subheadline subheadline-17"> <br/> Verbinden Sie Ihre Offline-Daten mit LinkedIn, um besser messen zu können, wie effektiv Ihre Kampagnen letztlich wirklich sind. </p> <div class="banner-actions"> <a class=" banner-action banner-action-tertiary js-analytics-event" href="https://www.linkedin.com/help/lms/answer/a796519?lang=de" title="Mehr erfahren" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Mehr erfahren","label":"https://www.linkedin.com/help/lms/answer/a796519?lang=de - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_1776770826"}"> Mehr erfahren </a> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_867861755" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_793956940" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_793956940"> <p class="banner-subheadline subheadline-17"> <strong>1. Laden Sie Offline-Conversions in den Kampagnen-Manager hoch.</strong> Sie können im Kampagnen-Manager Offline-Daten hinzufügen, indem Sie manuell eine CSV-Datei hochladen oder Partner wie <a href="/marketing-solutions/marketing-partners/find-a-partner/adverity" target="_blank">Adverity</a>, <a href="/marketing-solutions/marketing-partners/find-a-partner/hubspot" target="_blank">HubSpot</a>, <a href="/marketing-solutions/marketing-partners/find-a-partner/leads-bridge" target="_blank">LeadsBridge</a>, <a href="/marketing-solutions/marketing-partners/find-a-partner/do-not-use-liveramp" target="_blank">LiveRamp</a> oder <a href="/marketing-solutions/marketing-partners/find-a-partner/make" target="_blank">Make</a> nutzen.<br/> <br/> <strong>2. Erstellen Sie ein Offline-Conversion-Ereignis.</strong> Geben Sie den Ereignistyp und ein Lookback-Window an.<br/> <br/> <strong>3. Verknüpfen Sie Offline-Conversions mit bestimmten Kampagnen.</strong> Wählen Sie aus, welche Kampagnen Sie mit dem Conversion- und Offline-Daten-Segment verfolgen möchten. </p> <div class="banner-actions"> <a class=" banner-action banner-action-tertiary js-analytics-event" href="https://www.linkedin.com/help/lms/answer/a794643?lang=de" title="Mehr erfahren" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Mehr erfahren","label":"https://www.linkedin.com/help/lms/answer/a794643?lang=de - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_2091527777"}"> Mehr erfahren </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_948853395" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_948853395"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot des LinkedIn Kampagnen-Dashboards mit der Aufforderung, Einstellungen für Offline-Conversions zu verwenden" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-get-started-3-steps-offline-t02-upload-offline-conversion-UI-dsk-v03.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_739355041" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="horizontal-rule parbase section"> <hr class="horizontal-rule-component line-color--system-gray component-spacing-space-zero-padding-top component-spacing-space-32-padding-bottom background-color none line-length--100 line-align--center line--thin"/> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1622875122" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_1622875122"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Symbol einer Textblase." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-21"> Profi-Tipp </p> <p class="banner-subheadline subheadline-21"> <br/> Für den Fall, dass Ihre Website JavaScript nicht unterstützt oder Sie Conversions lieber offline tracken möchten, bietet LinkedIn die Möglichkeit, Conversions durch manuelles Hochladen oder per API hinzuzufügen. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_300624273" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1118346270" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1118346270"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Screenshot einer Aufforderung mit hervorgehobenen Optionen zum Installieren eines Insight-Tags" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-implimentation-t02-why-LI-uses-javascript-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1433810691" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1433810691"> <p class="banner-headline headline-subheadline-26"> Installation und Verwendung des LinkedIn Insight-Tags </p> <p class="banner-subheadline subheadline-17"> <br/> Das LinkedIn Insight-Tag ist ein Stück JavaScript, das eine kleine Bibliothek lädt. Diese wiederum enthält Funktionen, mit denen Sie die Aktivitäten von Besucher:innen tracken können, die über eine Anzeige auf LinkedIn zu Ihrer Website gelangt sind. Das Tag basiert auf <a href="https://www.linkedin.com/legal/l/cookie-table#thirdparty" rel="nofollow" target="_blank">LinkedIn Cookies</a>, die eine Zuordnung von Website-Besucher:innen zu deren LinkedIn Mitgliedskonten ermöglichen.<br/> <br/> Dadurch können die Aktionen dieser Personen im LinkedIn Kampagnen-Manager verfolgt werden. Im Ergebnis erhalten Sie Daten, mit denen Sie Conversions auf Ihrer Website analysieren und Ihre Kampagnen optimieren können. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1092543061" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_999099046" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_999099046"> <p class="banner-subheadline subheadline-21"> Standardmäßig trackt das JavaScript-Insight-Tag Besuche auf Ihrer Website und erfasst Daten wie URL, Referrer, IP-Adresse, Geräte- und Browser-Eigenschaften (User Agent) sowie Zeitstempel. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--narrow"> <p style="text-align: left;">Anforderungen:</p> <ul> <li>Zugriff auf die Code-Basis Ihrer Website</li> </ul> <ul> <li>Code oder Partner-ID Ihres Insight-Tags</li> </ul> <ul> <li>Zugriff auf den LinkedIn Kampagnen-Manager</li> </ul> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_900216765" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_900216765"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-linebreak-blue-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Je nachdem, wo Ihr Unternehmen aktiv ist, sind Sie möglicherweise zusätzlich an die <a href="https://privacy.linkedin.com/de-de/gdpr" target="_blank">Datenschutz-Grundverordnung</a> gebunden. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--6 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1482264142" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="73px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_229699459" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_229699459"> <h2 class="banner-headline headline-42"> Code des Insight-Tags </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_803875281" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_803875281"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1791318179" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_1791318179"> <p class="banner-subheadline subheadline-21"> Der Code des JavaScript-Insight-Tags enthält an zwei Stellen Ihre Partner-ID und sieht so aus: </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_570602622" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-21" id="banner-content-container-banner_570602622"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_594547117" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-21" id="banner-content-container-banner_594547117"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-insight-tag-code-linebreak-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> Bei der Ausführung des Codes wird eine Bibliothek mit Funktionen namens insight.min.js heruntergeladen, die Sie für das <a href="https://www.linkedin.com/help/lms/answer/a425606/set-up-linkedin-conversion-tracking?lang=de" rel="nofollow" target="_blank">Conversion Tracking</a> nutzen können. Bei jedem Ladevorgang wird außerdem eine einzelne Seitenlade-Conversion durch Aufrufen der Funktion window.lintrk() automatisch getrackt. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1280392528" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="73px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1537655841" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_1537655841"> <h2 class="banner-headline headline-42"> Installation des JavaScript-Insight-Tags </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1769434641" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_1769434641"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-h2-underline-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1041816449" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-17" id="banner-content-container-banner_1041816449"> <p class="banner-subheadline subheadline-21"> Zur Installation des JavaScript-Insight-Tags fügen Sie den Code im Footer jeder Seite, deren Besucheraktionen Sie tracken möchten, vor dem Ende des <body>-Tags ein. Die meisten Entwickler:innen binden das Tag in den globalen Footer ihrer Website ein, sodass es auf allen Seiten verwendet werden kann. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1835445376" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_965968465" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_965968465"> <p class="banner-headline headline-subheadline-26"> Installation mithilfe eines Tag-Managers </p> <p class="banner-subheadline subheadline-17"> <br/> Wir empfehlen zwar, das <a href="https://www.linkedin.com/help/lms/answer/a418880/add-the-linkedin-insight-tag-to-your-website?lang=de" rel="nofollow" target="_blank">JavaScript-Insight-Tag im globalen Footer direkt vor dem Ende des -Tags einzufügen</a>, aber das Tag funktioniert auch in den meisten <a href="https://www.linkedin.com/help/lms/answer/a422760?lang=de&trk=hc-articlePage-sidebar" rel="nofollow" target="_blank">Tag-Management- und Tag-Container-Lösungen</a>.<br/> <br/> Es kann auch mithilfe unserer aktualisierten <a href="https://tagmanager.google.com/gallery/#/owners/linkedin/templates/linkedin-gtm-community-template" rel="nofollow" target="_blank">Vorlage Insight-Tag 2.0</a> in der Google-Tag-Manager-Vorlage eingebunden werden. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_776841870" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_776841870"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-installing-using-LI-tag-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="horizontal-rule parbase section"> <hr class="horizontal-rule-component line-color--system-gray component-spacing-space-32-padding-top component-spacing-space-32-padding-bottom background-color none line-length--100 line-align--center line--thin"/> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_457311220" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-3 to-22" id="banner-content-container-banner_457311220"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Symbol einer Textblase" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/fg/Measurement-Hub-Conversion-Tracking-pro-tip-icon-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-21"> Profi-Tipp </p> <p class="banner-subheadline subheadline-21"> <br/> Falls Ihre mobile Website unabhängig von Ihrer Desktop-Website ist, empfehlen wir Ihnen, das JavaScript-Insight-Tag in beide Websites zu integrieren. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1570337949" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-measurement-hub/conversion-tracking/bg/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-dsk-v01.jpg/jcr:content/renditions/Measurement-Hub-Conversion-Tracking-how-to-check-tag-install-bg-tab-mob-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1624905966" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1624905966"> <h3 class="banner-headline headline-subheadline-26"> Wie überprüfe ich, ob das Tag installiert ist? </h3> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-left rich-text__padding--none rich-text__width--narrow"> <p>Lesen Sie den Abschnitt <strong>Überprüfen Sie die Tag-Platzierung von Ihrer eigenen Website aus</strong> im Hilfeartikel <a href="https://www.linkedin.com/help/linkedin/answer/a425696?lang=de" rel="nofollow" target="_blank">Fehlerbehebung für das LinkedIn Insight-Tag</a>.</p> <ol> <li><a href="https://developer.chrome.com/docs/devtools/open/" rel="nofollow" target="_blank">Öffnen Sie DevTools</a>, indem Sie Strg + Umschalttaste + J oder Command + Option + J (Mac) drücken.</li> <li>Klicken Sie auf „Netzwerk“.</li> <li>Geben Sie in das Filterfeld „ads.linkedin“ ein und laden Sie die Seite neu.</li> <li>Suchen Sie nach einer Netzwerkanfrage mit dem Status-Code 302.</li> </ol> <p>Alternativ können Sie die Chrome-Erweiterung <a href="https://chrome.google.com/webstore/detail/tag-explorer/obhceflecohdhjjomleeakkogaiclhoo?hl=de" rel="nofollow" target="_blank">Tag Explorer</a> verwenden. Sie zeigt anbieterunabhängig alle Tags an, die auf der Website geladen werden.</p> <ol> <li>Klicken Sie auf die Erweiterung.</li> <li>Scrollen Sie in der Liste bis zum Eintrag für LinkedIn.</li> <li>Klicken Sie auf jede Tag-Anfrage (die drei Punkte jeweils rechts daneben), um die Query-String-Parameter wie Tag-Typ, PID und URL zu überprüfen.</li> </ol> <p>Wenn Sie sich vergewissert haben, dass das JavaScript-Insight-Tag installiert ist und Seitenladeereignisse korrekt erfasst, können Sie damit <a href="https://www.linkedin.com/help/lms/answer/a425606/set-up-linkedin-conversion-tracking?lang=de" rel="nofollow" target="_blank">Conversions tracken</a> und <a href="https://www.linkedin.com/help/lms/answer/a420552?lang=de" rel="nofollow" target="_blank">benutzerdefinierte Zielgruppen</a> erstellen.</p> <p> </p> <ul> <li>Einrichtung Ihres Accounts für erfolgreiches Conversion Tracking</li> <li>Häufige Fehler und mögliche Lösungen</li> </ul> <p> </p> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--8 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter dark-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="flexible-column-frame_994523399" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid solid-dark-blue"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-15-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1299411032" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1299411032"> <h3 class="banner-headline headline-subheadline-26"> Sie wollen nun die Conversions aus Ihren Kampagnen messen? </h3> <p class="banner-subheadline subheadline-17"> <br/> Loggen Sie sich in den Kampagnen-Manager ein und klicken Sie im Drop-down-Menü unter „Account-Assets“ auf „Conversions“, um loszulegen. </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/campaignmanager/accounts" title="Zum Kampagnen-Manager" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - 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