CINXE.COM

<!DOCTYPE html> <html lang="en"> <head> <script defer="" src="/howplayworks/static/trusted.min.js" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"></script> <meta charset="utf-8"/> <meta content="IE=Edge" http-equiv="X-UA-Compatible"/> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"/> <meta content="telephone=no" name="format-detection"/> <title>How Google Play Works</title> <link href="/howplayworks/static/assets/favicons/apple-icon-180x180.png" rel="apple-touch-icon-precomposed" sizes="180x180"/> <link href="/howplayworks/static/assets/favicons/favicon-32x32.png" rel="icon" sizes="32x32" type="image/png"/> <link href="/howplayworks/static/assets/favicons/favicon-16x16.png" rel="icon" sizes="16x16" type="image/png"/> <link href="/howplayworks/static/assets/favicons/favicon.ico" rel="shortcut icon"/> <meta content="How Google Play Works" name="title"/> <meta content="Google Play helps developers succeed in delivering innovative and safe experiences to billions of people around the world." name="description"/> <meta content="Google Play, Developers, Trust and Safety, Policy, App Discovery, Google Play billing, Play Store" name="keywords"/> <link href="https://play.google/howplayworks/" rel="canonical"/> <meta content="How Google Play Works" property="og:title"/> <meta content="Google Play helps developers succeed in delivering innovative and safe experiences to billions of people around the world." property="og:description"/> <meta content="https://play.google/howplayworks/static/assets/social/share_google_play_logo.png" property="og:image"/> <meta content="https://play.google/howplayworks/" property="og:url"/> <meta content="summary_large_image" name="twitter:card"/> <meta content="no-referrer" name="referrer"> <link href="https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700%7CProduct+Sans:400%7CGoogle+Sans:300,400,500,700&display=swap&lang=en" rel="stylesheet" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"/> <link as="style" href="/howplayworks/static/main-legacy.min.css" rel="preload" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"> <link href="/howplayworks/static/main-legacy.min.css" rel="stylesheet" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"/> <link crossorigin="" href="https://www.gstatic.com" rel="preconnect"/> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"/> </link></meta></head> <body itemscope="" itemtype="http://schema.org/Service"> <noscript><iframe height="0" src="https://www.googletagmanager.com/ns.html?id=GTM-PDTZBX7" style="display:none;visibility:hidden" width="0"></iframe></noscript> <header class="glue-header glue-header--single glue-header--no-cta header__redesign"> <a class="glue-header__link glue-header__skip-content" href="#jump-content">Jump to Content</a> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger"> <button aria-controls="glue-drawer" aria-expanded="false" aria-label="Open the navigation drawer" class="glue-header__drawer-toggle-btn" type="button"> <svg alt="" aria-hidden="true" class="menu glue-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#menu"></use> </svg> </button> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/howplayworks/" title="Google Play"> <div class="glue-header__logo-container"> <div class="glue-header__logo header__logo-container"> <div class="glue-header__logo-container"> <picture> <source alt="Google Play Logo" srcset="/howplayworks/static/assets/logo/play_logo2x.webp"/> <img alt="Google Play Logo" class="glue-header__logo-png--default header__logo" height="34" src="/howplayworks/static/assets/logo/play_logo2x.png" width="159"/> </picture> <picture> <source alt="Google Play Logo" srcset="/howplayworks/static/assets/logo/play_logo_light2x.webp"/> <img alt="Google Play Logo" aria-hidden="true" class="glue-header__logo-png--light header__logo" height="34" src="/howplayworks/static/assets/logo/play_logo_light2x.png" width="159"/> </picture> </div> </div> </div> </a> </div> </div> </div> </div> </div> <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer" id="glue-drawer"> <div class="glue-header__tier header__max-width"> <div class="glue-header__container main-container"> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/howplayworks/" title="Google Play"> <div class="glue-header__logo-container"> <div class="glue-header__logo header__logo-container"> <div class="glue-header__logo-container"> <picture> <source alt="Google Play Logo" srcset="/howplayworks/static/assets/logo/play_logo2x.webp"/> <img alt="Google Play Logo" class="glue-header__logo-png--default header__logo" height="34" src="/howplayworks/static/assets/logo/play_logo2x.png" width="159"/> </picture> <picture> <source alt="Google Play Logo" srcset="/howplayworks/static/assets/logo/play_logo_light2x.webp"/> <img alt="Google Play Logo" aria-hidden="true" class="glue-header__logo-png--light header__logo" height="34" src="/howplayworks/static/assets/logo/play_logo_light2x.png" width="159"/> </picture> </div> </div> </div> </a> </div> <button aria-label="Close the navigation drawer" class="glue-header__close-button" id="navigation-close-button"> <svg alt="" aria-hidden="true" class="close glue-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#close"></use> </svg> </button> </div> </div> <div class="glue-header__container glue-header__container--linkbar"> <nav class="glue-header__link-bar"> <ul class="glue-header__list" id="list-1"> <li class="glue-header__item"> <a class="glue-header__link" href="/howplayworks/">How Play Works</a> </li> <li class="glue-header__item"> <a class="glue-header__link" href="/howplayworks/the-latest/">The Latest</a> </li> </ul> </nav> </div> </div> </div> <div aria-label="Close menu" class="glue-header__drawer-backdrop" role="button"></div> </header> <main class="page" id="jump-content"> <section class="hero-redesign background-shape-redesign" data-track-scrolling="" data-track-visibility=""> <div class="glue-page"> <div class="hero-redesign__container glue-grid"> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <div class="hero-redesign__wrapper glue-grid glue-grid__col--span-7-md glue-grid__col--span-5-xl"> <div class="hero-redesign__left-column glue-grid__col--span-6"> <h1 class="hero-redesign__heading redesign-headline-1" data-ga4-track-scrolling="" data-heading="How Google Play Works" id="hero">How Google Play works</h1> <p class="hero-redesign__body redesign-body-text">Google Play is an online store on Android that makes it easy for more than 2.5 billion monthly users across 190+ markets worldwide to discover millions of high-quality apps, games, books, and more. <p class="hero-redesign__body redesign-body-text">We help keep consumers safe by building rigorous protections into Google Play and requiring developers to follow high safety standards, while investing heavily in enabling developers to thrive.</p></p> <p class="hero-redesign__scroll-more hero-redesign__scroll-more_desktop"> <i class="hero-redesign__scroll-more-arrow"></i> </p> </div> </div> <div class="hero-redesign__right-column glue-grid glue-grid__col--span-5-md glue-grid__col--span-6-xl"> <div class="hero-redesign__large-viewport-container glue-grid glue-grid__col--span-4-sm"> <div class="hero-redesign__image-wrapper glue-grid__col--span-1-sm glue-grid__col--span-1-md glue-grid__col--span-2-xl"> <figure class="hero-redesign__figure-item"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w160-e365"/> <img alt="" class="hero-redesign__image" height="120" role="presentation" src="https://lh3.googleusercontent.com/Yq4xkGonWloNldT1-KiV2JLpeyqBPMg0ssK-BSsAIQvNE9fXI7c0aa4ntULKzz3sgLd7yiZSZg6-EnO485NR4s-KSZ30uc1JC476Ni6Am-V06v7-ZNBX=w100-e365" width="117"/> </picture> </figure> <figure class="hero-redesign__figure-item"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w160-e365"/> <img alt="" class="hero-redesign__image" height="100" role="presentation" src="https://lh3.googleusercontent.com/t_n3Mp63r8oYq547-mPo4etPKNZ5breSeLXWPuMDflUAjKUQF621GrHxencsdzf9DU2KWboYEcdczbemqxCoSndFFVecf6EUJ8Q71lQtWKbbeXIq-A=w100-e365" width="100"/> </picture> </figure> <p class="hero-redesign__scroll-more hero-redesign__scroll-more_mobile"> <i class="hero-redesign__scroll-more-arrow"></i> </p> </div> <div class="hero-redesign__image-wrapper glue-grid__col--span-3-sm glue-grid__col--span-4-md"> <figure class="hero-redesign__figure-item"> <div class="shape shape--yellow"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w160-e365"/> <img alt="" class="hero-redesign__image" height="348" role="presentation" src="https://lh3.googleusercontent.com/yoXErhOts4BWOXV5j4v-1m40sHw6PShkcAOD2YvoCfDNpO1uuD-Fpo2m5suS4TsoUOFFej3k5kg3nsCeHVa0TRqLKSzLSc6CV8y7qpMqeQWd18DUVdba=w100-e365" width="344"/> </picture> </div> <figcaption class="hero-redesign__figure-caption redesign-figcaption">Mohamed | <span>InovCares</span></figcaption> </figure> <figure class="hero-redesign__figure-item"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w160-e365"/> <img alt="" class="hero-redesign__image" height="150" role="presentation" src="https://lh3.googleusercontent.com/G5qb3s6gXnt1Gz3bp0ZUP_0RlirfOrGqo-xGvUggn1dte7qxA3EB8drWSUo_ZHMDp316qjelYf9KwVQHAHd4NnaPpZ4YpN2sXguZgf4oX0EI0kxbDyA=w100-e365" width="150"/> </picture> </figure> <figure class="hero-redesign__figure-item"> <div class="shape shape--red"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w160-e365"/> <img alt="" class="hero-redesign__image" height="256" role="presentation" src="https://lh3.googleusercontent.com/hnyKrD5czqkCo1NV_MYxyMbQ3b9_8UFMtNuD0gpwpr_PRYlDeVYxVNmTxDM17-HZ-UYtMBcnkzslyATiGrzC3s01v3ME_BhKSV5LOhGh4JM43BDMJz2l=w100-e365" width="340"/> </picture> </div> <figcaption class="hero-redesign__figure-caption redesign-figcaption">Monica | <span>Headspace</span></figcaption> </figure> <figure class="hero-redesign__figure-item"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w160-e365"/> <img alt="" class="hero-redesign__image" height="160" role="presentation" src="https://lh3.googleusercontent.com/DmajdJqytOWE7Y8nLGL-ZGJVF9hvPO_nAIzZ0B8f6-oHNyGnDxxJDs5YvIGOkSFV3EJ7HWifElYKpXHQIJhOrnV98FCAGeHIwvk4cwZ-MNWoUcoFIg=w100-e365" width="160"/> </picture> </figure> <figure class="hero-redesign__figure-item"> <picture class="hero-redesign__image-item glue-grid__col--span-2-sm"> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w160-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w160-e365"/> <img alt="" class="hero-redesign__image" height="121" role="presentation" src="https://lh3.googleusercontent.com/r-rG-_5OwV3hZh01QBGhRmXyNDkicj1R_QgoGLXXf70GvAQ3EtRP78E-p_b4nysKNdO0rHRt0l4wlaWIzqUtPo7-FwUjYoK2yDla1eTDhLhL2sUvM00=w100-e365" width="120"/> </picture> </figure> </div> </div> </div> </div> </div> </section> <section class="helping-developers-succeed grid-default glue-page" data-ga4-track-scrolling="" id="value props"> <div class="glue-grid helping-developers-succeed__mobile"> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <h2 class="helping-developers-succeed__main-title">Helping developers build and grow</h2> <p class="helping-developers-succeed__main-paragraph">Google Play connects developers to billions of people around the world while investing in the platform, tools, services, and marketing opportunities that support apps and games businesses worldwide. This includes providing:</p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="96" src="https://lh3.googleusercontent.com/GkYABGwA_S_BuJ2OmWSYe0QJ6Mefb_jlXR0k06bZCWYLM2Q41CCD-JVvy_37y0_uLvj5Tyn8PRcR2FAhO-RmOawAUCX__JlfJNteVJtA-rSgAhQo-2HZ=w100-e365" width="78"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">Security</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Keeping users safe online with <a class="redesign-link" data-analytics-label="the best of Google’s technology" data-module="Helping developers succeed" data-section="Security" href="https://www.android.com/safety/" rel="noopener" target="_blank">the best of Google’s technology</a>, such as <a class="redesign-link" data-analytics-label="Google Play Protect" data-module="Helping developers succeed" data-section="Security" href="https://developers.google.com/android/play-protect" rel="noopener" target="_blank">Google Play Protect</a> which scans 125B apps per day, regardless of whether they were installed from Play or another app store. And, Play’s commerce platform prevented over $2 billion in fraudulent and abusive transactions in 2022. </p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" src="https://lh3.googleusercontent.com/0gA8CPe-ORJkez5ctgQEuIFNdLpzUQs5CPJ5gYAI4pOxmf8VMMMb7V1eqDVS5WXwM4P8OjeX53eL9b-j7Zijr6nk7EpZhBvIu_JXcWv0J9UWiVh8D8c=w100-e365" width="96"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">Developer tools</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Helping them build better apps and grow their businesses – run experiments and beta test their apps, optimize store listing, analyze user data, and utilize new AI-powered features.</p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="72" src="https://lh3.googleusercontent.com/kHPxvZi_eizhtg4xrwSn2DVd-DnHNdfXqCgPPPqzLQnIMJcdQH9X8SjJ1PnYQIxc7Qylur5TMsTnxKfG1bUzU95Lem19IdEv1CMY3AunAs_2fYK5ew=w100-e365" width="91"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">App distribution</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Maintaining and improving a platform which allows developers to easily reach up to 2.5 billion users in 190+ markets around the world, with the ability to optimize delivery by device and functionality and provide ongoing updates.</p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" src="https://lh3.googleusercontent.com/45OYB9j3JSEdyd2BMtv7V4n9cvLnlDIudIErU5lq1VzJsuPABjlutCRMcrmg5mPP1mcp-7fhYENR2yuDaSjA6DTzRzia45rblZyjAK3uwDMRr8nrapDI=w100-e365" width="96"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">App monetization</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Integrating Google Play’s billing system enables developers to monetize their apps in over 190 markets with our trusted and secure commerce platform. <a class="redesign-link" data-analytics-label="Play Commerce" data-module="Helping developers build and grow" data-section="“App”" href="https://play.google.com/console/about/guides/play-commerce/" monetization”="" rel="noopener" target="_blank">Play Commerce</a> provides monetization tools, tax and compliance support, and the ability to seamlessly transact with millions of buyers with an extensive payment method library that includes local or offline payment methods such as e-wallets and cash. It also enables users to track purchases, manage subscriptions, and apply parental controls, in addition to providing customer support services and performing fraud checks. </p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="99" src="https://lh3.googleusercontent.com/ozye3whOqmx-kpC4FbxUkySR2EBGx8aIvsiPdnfMODOHCaFWWgS8Ycr669vMGlwxqIZVkbQYrEPalrsWz7Jax64pIfWTxlvwLQpm-961xP0bpkUl0YA=w100-e365" width="174"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">Android platforms</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Investing in a multi-device ecosystem by extending Android and Play to screens beyond phones such as tablets, wearables, TV, Auto, and even PCs helps devs reach their audience in new ways.</p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="81" src="https://lh3.googleusercontent.com/0e10KuNrkbeoUdaiSKKpyL5nuI4V95KGZLy0wVVjXI7YYSZVn0JROvXqJqtKGL2CqxMdaaCLABkafrF4XTzkcRPuQDK-qFiQ1-5Eq7g8WdbjgURARO44=w100-e365" width="99"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">Education</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Google Play shares best practices to build a successful app or game business and keep developers updated on changes in our tools. The <a class="redesign-link" data-analytics-label="Google Play Academy" data-section="Security" href="https://playacademy.withgoogle.com/" rel="noopener" target="_blank">Google Play Academy</a> is a free-of-charge e-learning platform for Google Play developers. The courses are offered in 13 languages to anyone with a Google Account. Over 100 courses are currently offered and are updated regularly. Topics include: <ul><li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">How to use Google Play Console features and distribute an app or game</li> <li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">Best practices for achieving success in an app or game business</li> <li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">Guidance for staying on the right side of Google Play policies</li></ul> </p> </div> <div class="helping-developers-succeed__item glue-grid__col--span-12"> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" src="https://lh3.googleusercontent.com/oACtyzqCiGeQQnI5x-xWxGRDWStVqLivWQgJYm5q53jQ6D2CNKksIXPZTQNUv3SLgPTQBWk8MpAglK9PVyBjiPkk67bh0Nl6LiIdSTlqzDpa0GWzrw=w100-e365" width="78"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-track-visibility="">Flexibility</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Because of the openness of Android, developers of course can also distribute their apps to users from a variety of sources outside of Google Play. In fact, most Android devices come preloaded with two or more app stores right out of the box.</p> </div> </div> <div class="glue-grid helping-developers-succeed__desktop" id="4"> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl"></div> <div class="helping-developers-succeed__container glue-grid__col--span-6 glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <h2 class="helping-developers-succeed__main-title">Helping developers build and grow</h2> <p class="screen-reader-only">Google Play connects developers to billions of people around the world while investing in the platform, tools, services, and marketing opportunities that support apps and games businesses worldwide. This includes providing:</p> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="96" role="presentation" src="https://lh3.googleusercontent.com/GkYABGwA_S_BuJ2OmWSYe0QJ6Mefb_jlXR0k06bZCWYLM2Q41CCD-JVvy_37y0_uLvj5Tyn8PRcR2FAhO-RmOawAUCX__JlfJNteVJtA-rSgAhQo-2HZ=w100-e365" width="78"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="0" data-id2="1" data-track-visibility="">Security</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Keeping users safe online with <a class="redesign-link" data-analytics-label="the best of Google’s technology" data-module="Helping developers succeed" data-section="Security" href="https://www.android.com/safety/" rel="noopener" target="_blank">the best of Google’s technology</a>, such as <a class="redesign-link" data-analytics-label="Google Play Protect" data-module="Helping developers succeed" data-section="Security" href="https://developers.google.com/android/play-protect" rel="noopener" target="_blank">Google Play Protect</a> which scans 125B apps per day, regardless of whether they were installed from Play or another app store. And, Play’s commerce platform prevented over $2 billion in fraudulent and abusive transactions in 2022. </p> </div> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="72" role="presentation" src="https://lh3.googleusercontent.com/kHPxvZi_eizhtg4xrwSn2DVd-DnHNdfXqCgPPPqzLQnIMJcdQH9X8SjJ1PnYQIxc7Qylur5TMsTnxKfG1bUzU95Lem19IdEv1CMY3AunAs_2fYK5ew=w100-e365" width="91"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="1" data-id2="2" data-track-visibility="">App distribution</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Maintaining and improving a platform which allows developers to easily reach up to 2.5 billion users in 190+ markets around the world, with the ability to optimize delivery by device and functionality and provide ongoing updates.</p> </div> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="99" role="presentation" src="https://lh3.googleusercontent.com/ozye3whOqmx-kpC4FbxUkySR2EBGx8aIvsiPdnfMODOHCaFWWgS8Ycr669vMGlwxqIZVkbQYrEPalrsWz7Jax64pIfWTxlvwLQpm-961xP0bpkUl0YA=w100-e365" width="174"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="2" data-id2="3" data-track-visibility="">Android platforms</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Investing in a multi-device ecosystem by extending Android and Play to screens beyond phones such as tablets, wearables, TV, Auto, and even PCs helps devs reach their audience in new ways.</p> </div> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" role="presentation" src="https://lh3.googleusercontent.com/oACtyzqCiGeQQnI5x-xWxGRDWStVqLivWQgJYm5q53jQ6D2CNKksIXPZTQNUv3SLgPTQBWk8MpAglK9PVyBjiPkk67bh0Nl6LiIdSTlqzDpa0GWzrw=w100-e365" width="78"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="3" data-id2="4" data-track-visibility="">Flexibility</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Because of the openness of Android, developers of course can also distribute their apps to users from a variety of sources outside of Google Play. In fact, most Android devices come preloaded with two or more app stores right out of the box.</p> </div> </div> <div class="helping-developers-succeed__container glue-grid__col--span-6 glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <p aria-hidden="true" class="helping-developers-succeed__main-paragraph">Google Play connects developers to billions of people around the world while investing in the platform, tools, services, and marketing opportunities that support apps and games businesses worldwide. This includes providing:</p> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" role="presentation" src="https://lh3.googleusercontent.com/0gA8CPe-ORJkez5ctgQEuIFNdLpzUQs5CPJ5gYAI4pOxmf8VMMMb7V1eqDVS5WXwM4P8OjeX53eL9b-j7Zijr6nk7EpZhBvIu_JXcWv0J9UWiVh8D8c=w100-e365" width="96"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="4" data-id2="5" data-track-visibility="">Developer tools</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility="">Helping them build better apps and grow their businesses – run experiments and beta test their apps, optimize store listing, analyze user data, and utilize new AI-powered features.</p> </div> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="78" role="presentation" src="https://lh3.googleusercontent.com/45OYB9j3JSEdyd2BMtv7V4n9cvLnlDIudIErU5lq1VzJsuPABjlutCRMcrmg5mPP1mcp-7fhYENR2yuDaSjA6DTzRzia45rblZyjAK3uwDMRr8nrapDI=w100-e365" width="96"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="5" data-id2="6" data-track-visibility="">App monetization</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Integrating Google Play’s billing system enables developers to monetize their apps in over 190 markets with our trusted and secure commerce platform. <a class="redesign-link" data-analytics-label="Play Commerce" data-module="Helping developers build and grow" data-section="“App”" href="https://play.google.com/console/about/guides/play-commerce/" monetization”="" rel="noopener" target="_blank">Play Commerce</a> provides monetization tools, tax and compliance support, and the ability to seamlessly transact with millions of buyers with an extensive payment method library that includes local or offline payment methods such as e-wallets and cash. It also enables users to track purchases, manage subscriptions, and apply parental controls, in addition to providing customer support services and performing fraud checks. </p> </div> <div class="helping-developers-succeed__item non-visible" data-track-visibility=""> <div class="helping-developers-succeed__title-group"> <picture class="grid-default__img helping-developers-succeed__image non-visible" data-track-visibility=""> <img alt="" class="lazy-img" height="81" role="presentation" src="https://lh3.googleusercontent.com/0e10KuNrkbeoUdaiSKKpyL5nuI4V95KGZLy0wVVjXI7YYSZVn0JROvXqJqtKGL2CqxMdaaCLABkafrF4XTzkcRPuQDK-qFiQ1-5Eq7g8WdbjgURARO44=w100-e365" width="99"/> </picture> <h2 class="grid-default__title redesign-headline-3 helping-developers-succeed__title non-visible" data-id="6" data-id2="7" data-track-visibility="">Education</h2> </div> <p class="helping-developers-succeed__paragraph redesign-body-text non-visible" data-track-visibility=""> Google Play shares best practices to build a successful app or game business and keep developers updated on changes in our tools. The <a class="redesign-link" data-analytics-label="Google Play Academy" data-section="Security" href="https://playacademy.withgoogle.com/" rel="noopener" target="_blank">Google Play Academy</a> is a free-of-charge e-learning platform for Google Play developers. The courses are offered in 13 languages to anyone with a Google Account. Over 100 courses are currently offered and are updated regularly. Topics include: <ul><li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">How to use Google Play Console features and distribute an app or game</li> <li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">Best practices for achieving success in an app or game business</li> <li class="redesign-list-item helping-developers-succeed__list-item non-visible" data-track-visibility="">Guidance for staying on the right side of Google Play policies</li></ul> </p> </div> </div> </div> </section> <section class="succeeding-when-developers-succeed"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-11-md glue-grid__col--span-11-lg glue-grid__col--span-0-xl"> <h2 class="redesign-headline-2 succeeding-when-developers-succeed__tablet-title" data-heading="Succeeding when developers succeed">Succeeding when developers succeed</h2> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <h2 class="redesign-headline-2 succeeding-when-developers-succeed__title" data-ga4-track-scrolling="" data-heading="Succeeding when developers succeed" id="developers succeed">Succeeding when developers succeed</h2> <div class="succeeding-when-developers-succeed__main-content"> <p class="succeeding-when-developers-succeed__paragraph">Google Play invests heavily in supporting developers, including through the creation of helpful tools and services to grow their business, features and controls that keep users safe online, and platform improvements that make our marketplace a great place for people to discover apps and games they’ll love. We fund these investments in part through a service fee applied only when a developer on Google Play sells in-app digital goods or services. We think it is a sensible model as the platform only makes money when a developer makes money, so our success is aligned with theirs. Put simply, if developers don’t make money from these transactions, then neither do we.</p> <p class="succeeding-when-developers-succeed__paragraph succeeding-when-developers-succeed__desktop-paragraph">Apps and games developers are the engines of Google Play. We keep costs low for them to support their growth and innovation. In fact,</p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <div class="succeeding-when-developers-succeed__image--shape"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w1440-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w1440-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w1024-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w1024-e365"/> <source srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w600-e365"/> <img alt="" class="lazy-img succeeding-when-developers-succeed__image" data-src="https://lh3.googleusercontent.com/AKWEJJ0Hpu2l7sTAFUXTueOAiGV4KVFURxEqI_6QRtTZ6fnQy69gI_e5x0InkmI3ZOgSG1pV_kqQ21w0xCssB71awEzCeLEv61bMRMhoS7nHmgglHUpW=w100-e365" height="900" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="677"/> </picture> </div> <p class="succeeding-when-developers-succeed__paragraph succeeding-when-developers-succeed__mobile-paragraph">Apps and games developers are the engines of Google Play. We keep costs low for them to support their growth and innovation. In fact,</p> </div> </div> </section> <section class="succeeding-when-developers-succeed google-play-fees"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-12 glue-grid__col glue-grid__col--span-12-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl"> <h2 class="redesign-headline-2 succeeding-when-developers-succeed__title" data-ga4-track-scrolling="" data-heading="Succeeding when developers succeed" id="developers succeed">Google Play’s fees are the lowest among major app stores, and 99% of developers qualify for a service fee of 15% or less.</h2> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <div class="succeeding-when-developers-succeed__image--shape"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w1440-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w1440-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w1024-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w1024-e365"/> <source srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w600-e365"/> <img alt="" class="lazy-img succeeding-when-developers-succeed__image" data-src="https://lh3.googleusercontent.com/RA_au9EUjKJoG3rwuKamkuaDe5NTmaWKcYkreM7htWVLUWBiCMqRzWq_IwkmVCqZhtz_Q9opiD99cRTYunkOW-97nh2oIZX6HkfZc1y1TQiml07W8W8=w100-e365" height="750" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="752"/> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <div class="succeeding-when-developers-succeed__main-content"> <p class="succeeding-when-developers-succeed__paragraph">Our fee structure also avoids heavy up-front charges that would be harder for small developers to bear. For example, all developers on Play are eligible to pay 15% on the first $1M in annual revenue, and that resets each year. This is particularly beneficial for smaller developers or those just starting out. We’ve also lowered fees for developers offering subscriptions in-app, now charging just 15% from day 1. Additionally, we have a range of programs that take into account the economics of different industries and app models, and may involve reduced fees.</p> </div> </div> </div> </section> <h2 class="redesign-headline-2 drawer-simple__title glue-text-center drawer-redesigned__title" data-ga4-track-scrolling="" data-heading="Learn more" id="FAQs">Providing safety for developers and users on Google Play</h2> <section class="drawer theme-blue drawer-simple glue-page drawer-redesigned" id="section--safe-equitable-environment"> <div class="glue-grid"> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <div class="glue-expansion-panels glue-grid__col--span-12 glue-grid__col--span-10-xl" data-glue-expansion-panels-key="safe-equitable-environment"> <div class="glue-expansion-panel drawer__is-always-expanded"> <div class="glue-expansion-panel__content" data-glue-expansion-panel-initial="expanded" id="safe-equitable-environment"> <div class="glue-tabpanels" data-glue-tabpanels="safe-equitable-environment"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3-md glue-grid__col--span-3-lg glue-grid__col--span-3-xl glue-grid__col--span-4 side-menu__col"> <ul class="side-menu glue-tabpanels__page-list glue-tabs__tablist"> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/oWhE1qN1L7SFKMNMoNQmqjj3MlqYPuwpLhtGhbyrKwBfqHNnXYYlvFoOAxR8d_RRMqzulFXea0v4AGSjUZQAYeXKDFcfbcFD0c7AEIumpzuyUkaokS2h=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/oWhE1qN1L7SFKMNMoNQmqjj3MlqYPuwpLhtGhbyrKwBfqHNnXYYlvFoOAxR8d_RRMqzulFXea0v4AGSjUZQAYeXKDFcfbcFD0c7AEIumpzuyUkaokS2h=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/oWhE1qN1L7SFKMNMoNQmqjj3MlqYPuwpLhtGhbyrKwBfqHNnXYYlvFoOAxR8d_RRMqzulFXea0v4AGSjUZQAYeXKDFcfbcFD0c7AEIumpzuyUkaokS2h=w100-e365" height="43" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="33"/> </picture> <a aria-controls="safe-equitable-environment--privacy" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'privacy', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Privacy', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--privacy">Privacy</a> </li> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/3bRZyi_a-HpFFn9MUqJVmTDhsuGdxg05Aoq0n71hIzrwl0YydA6rAf66U4rZb_m2CMJFNXE_0hT_RGtykO-IYYZJQBXYkHlMx3Miy8_blLnFmYxgvYcE=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/3bRZyi_a-HpFFn9MUqJVmTDhsuGdxg05Aoq0n71hIzrwl0YydA6rAf66U4rZb_m2CMJFNXE_0hT_RGtykO-IYYZJQBXYkHlMx3Miy8_blLnFmYxgvYcE=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/3bRZyi_a-HpFFn9MUqJVmTDhsuGdxg05Aoq0n71hIzrwl0YydA6rAf66U4rZb_m2CMJFNXE_0hT_RGtykO-IYYZJQBXYkHlMx3Miy8_blLnFmYxgvYcE=w100-e365" height="41" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="33"/> </picture> <a aria-controls="safe-equitable-environment--security" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'security', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Security', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--security">Security</a> </li> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/zeL1zkipDkCmo8BKE9DHOtXOGYQAMFEEWtCR18L10T2Y7TcJ688RWBt1xn8rFX_jDxqOdm-V5piChIb1zkK1BuzgMZBi6qJTVaKSYu9NwHjtnZEpGdaR=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/zeL1zkipDkCmo8BKE9DHOtXOGYQAMFEEWtCR18L10T2Y7TcJ688RWBt1xn8rFX_jDxqOdm-V5piChIb1zkK1BuzgMZBi6qJTVaKSYu9NwHjtnZEpGdaR=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/zeL1zkipDkCmo8BKE9DHOtXOGYQAMFEEWtCR18L10T2Y7TcJ688RWBt1xn8rFX_jDxqOdm-V5piChIb1zkK1BuzgMZBi6qJTVaKSYu9NwHjtnZEpGdaR=w100-e365" height="41" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="42"/> </picture> <a aria-controls="safe-equitable-environment--families" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'families', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Families', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--families">Families</a> </li> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/9jobQa6X7ocDIAaRxgHGDvetjqaBsSjutbxxXY_j0onBomjolvOxja_dS55Yln4R9bp0ag2s52KkBxIgMmQvxme8iskj46sntXVzH_p92QwxzFnDyuY=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/9jobQa6X7ocDIAaRxgHGDvetjqaBsSjutbxxXY_j0onBomjolvOxja_dS55Yln4R9bp0ag2s52KkBxIgMmQvxme8iskj46sntXVzH_p92QwxzFnDyuY=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/9jobQa6X7ocDIAaRxgHGDvetjqaBsSjutbxxXY_j0onBomjolvOxja_dS55Yln4R9bp0ag2s52KkBxIgMmQvxme8iskj46sntXVzH_p92QwxzFnDyuY=w100-e365" height="41" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="37"/> </picture> <a aria-controls="safe-equitable-environment--policies" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'policies', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Policies', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--policies">Policies</a> </li> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/Zs6g--fZadue-If9OOyKqduHNNnWE5MTyzkXdb6lUJw4qVRFoOTUfnkCv3RSUwvjllx9CMfn_9UXG1fZ4eU0zTwiyvxlV-UlN4_04IXaedVPkjGE-w=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Zs6g--fZadue-If9OOyKqduHNNnWE5MTyzkXdb6lUJw4qVRFoOTUfnkCv3RSUwvjllx9CMfn_9UXG1fZ4eU0zTwiyvxlV-UlN4_04IXaedVPkjGE-w=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/Zs6g--fZadue-If9OOyKqduHNNnWE5MTyzkXdb6lUJw4qVRFoOTUfnkCv3RSUwvjllx9CMfn_9UXG1fZ4eU0zTwiyvxlV-UlN4_04IXaedVPkjGE-w=w100-e365" height="45" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="29"/> </picture> <a aria-controls="safe-equitable-environment--app-approvals" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'app approvals', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'App approvals', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--app-approvals">App approvals</a> </li> <li class="side-menu__item glue-tab" role="tab"> <picture> <source srcset="https://lh3.googleusercontent.com/exoFpqrr-shGilff474dPzkZXYpC5wW5LFM0iYaN5dzsmR1ot8p5Vq7c2Er0Tzh_f4OXXp9EF_c7UPR-1AqLc0Yv92iRqEeRwD-xZlNiVuh6WfkZIUY=w32-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/exoFpqrr-shGilff474dPzkZXYpC5wW5LFM0iYaN5dzsmR1ot8p5Vq7c2Er0Tzh_f4OXXp9EF_c7UPR-1AqLc0Yv92iRqEeRwD-xZlNiVuh6WfkZIUY=w32-e365"/> <img alt="" class="lazy-img side-menu__icon" data-src="https://lh3.googleusercontent.com/exoFpqrr-shGilff474dPzkZXYpC5wW5LFM0iYaN5dzsmR1ot8p5Vq7c2Er0Tzh_f4OXXp9EF_c7UPR-1AqLc0Yv92iRqEeRwD-xZlNiVuh6WfkZIUY=w100-e365" height="39" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="41"/> </picture> <a aria-controls="safe-equitable-environment--equal-treatment" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'equal treatment', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Equal treatment', 'accordion_header': 'How does Google Play create a safe and equitable environment for users and developers?'}" href="#safe-equitable-environment--equal-treatment">Equal treatment</a> </li> </ul> </div> <div class="glue-grid__col glue-grid__col--span-7 glue-grid__col--span-9-md glue-grid__col--span-9-lg glue-grid__col--span-7-xl padding-7--bottom drawer-content__col" role="tabpanel"> <div class="glue-tabpanels__panel-list glue-tabs__panelgroup"> <div id="safe-equitable-environment--privacy"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="users-are-in-control-of-their-data-and-permissions.">Users are in control of their data and permissions.</h3> <p>We’re dedicated to helping people understand and make informed decisions about the data that apps and games seek to access on their devices. As part of that commitment, we require developers to disclose how they collect and use personal data in their Google Play app listings.</p> <p>Developers are only able to ask for sensitive <a data-analytics-label="user data" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9888076?hl=en" rel="noopener noreferrer" target="_blank">user data</a> - including SMS messages, contact list, device location, and more - when it is appropriate for the primary use of the app. For example, a messaging app might want to access a user’s contact information to be most useful. Developers need to comprehensively disclose the use of these permissions before their app is published to Google Play, and are then reviewed during the app review process. Developers cannot sell personal or sensitive data.</p> <p>If the developer has an acceptable use case, they still need to ask users for permission before use. Users are always given the option of declining permission with a single click. For access to <a data-analytics-label="location" data-module="FAQs" data-section="Learn more" href="https://developer.android.com/about/versions/11/privacy/location" rel="noopener noreferrer" target="_blank">location</a>, users have even more control with the ability to limit access to a singular instance, rather than on-going.</p> <p>Visit the <a data-analytics-label="Developer Policy Center" data-module="FAQs" data-section="Learn more" href="https://play.google.com/about/developer-content-policy/" rel="noopener noreferrer" target="_blank">Developer Policy Center</a> for more information on these and other policies.</p> </div> </div> </div> <div id="safe-equitable-environment--security"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="keeping-android-devices-protected,-automatically.">Keeping Android devices protected, automatically.</h3> <p>Powerful security protections are built into Android devices. These aren’t tools that users have to find and enable on their own; they’re automatic and working from day one.</p> <p>One example is <a data-analytics-label="Google Play Protect" data-module="FAQs" data-section="Learn more" href="https://www.android.com/play-protect/" rel="noopener noreferrer" target="_blank">Google Play Protect</a>, the built-in malware protection for Android devices with Google Mobile Services enabled. Google Play Protect and our systems scan and analyze billions of apps to keep our ecosystem safe for users and developers. </p> <p>Since launching Google Play Protect, we’ve made significant improvements in our ability to detect abuse, from impersonation and fraud to inappropriate content and malware. New machine learning models and techniques enable us to identify and reject millions of apps every year with abusive or malicious content before anyone can use them.</p> <p>Google Play Protect is only one of many layers of Android security. <a data-analytics-label="Learn more about the many different ways Android keeps users safe" data-module="FAQs" data-section="Learn more" href="https://www.android.com/security-center/" rel="noopener noreferrer" target="_blank">Learn more about the many different ways Android keeps users safe</a>.</p> </div> </div> </div> <div id="safe-equitable-environment--families"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="helping-parents-find-safe-and-enriching-content-for-kids.">Helping parents find safe and enriching content for kids.</h3> <p>We are committed to providing a safer and more positive environment for children and families. We help parents find enriching and entertaining content with our Kids tab on Google Play filled with <a data-analytics-label="Teacher Approved" data-module="FAQs" data-section="Learn more" href="https://android-developers.googleblog.com/2022/11/helping-kids-and-families-find-high-quality-apps-for-kids.html" rel="noopener noreferrer" target="_blank">Teacher Approved</a> apps and games . We also empower parents to set healthy digital ground rules with <a data-analytics-label="Family Link" data-module="FAQs" data-section="Learn more" href="http://families.google.com/familylink" rel="noopener noreferrer" target="_blank">Family Link</a> parental controls.</p> <p>Our <a data-analytics-label="Google Play policies" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/topic/9877766" rel="noopener noreferrer" target="_blank">Google Play policies</a> also provide additional protections for children and families. These policies require that apps and games targeted to children have appropriate content, show ads suitable for children, and meet other requirements including ones related to personally identifiable information.</p> </div> </div> </div> <div id="safe-equitable-environment--policies"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="our-policies-protect-both-users-and-developers-from-bad-actors.">Our policies protect both users and developers from bad actors.</h3> <p>Our <a data-analytics-label="Google Play developer policies" data-module="FAQs" data-section="Learn more" href="https://play.google.com/about/developer-content-policy/" rel="noopener noreferrer" target="_blank">Google Play developer policies</a> are designed to ensure that we, in partnership with our global developer community, continue to deliver the world’s most innovative and trusted apps to our users. </p> <p>Key policies include restricted content, user privacy, malware, and mobile unwanted software. Our policies are generally updated quarterly and all developers are notified via email of any changes. Developers usually have at least 30 days to make any necessary updates to their apps, and longer if the updates are likely to be significant.</p> <p>After the grace period, if a developer violates any of our Google Play policies, their app is removed or suspended from the Google Play store. The developer is notified by email about the specific reasons for this action, provided with instructions on how to republish their app, and provided with instructions on how to <a data-analytics-label="appeal" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9899142" rel="noopener noreferrer" target="_blank">appeal</a> the action taken against their app.</p> <p>Repeated or serious violations of these policies (such as malware, fraud, and apps that may cause user or device harm) or of the <a data-analytics-label="Developer Distribution Agreement" data-module="FAQs" data-section="Learn more" href="https://play.google.com/about/developer-distribution-agreement.html" rel="noopener noreferrer" target="_blank">Developer Distribution Agreement</a> may result in the termination of the developer’s accounts. <a data-analytics-label="View more info on our enforcement process here" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9899234" rel="noopener noreferrer" target="_blank">View more info on our enforcement process here</a>.</p> </div> </div> </div> <div id="safe-equitable-environment--app-approvals"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="every-app-is-thoroughly-reviewed-before-it-goes-live-on-google-play.">Every app is thoroughly reviewed before it goes live on Google Play.</h3> <p>Through a combination of human reviewers globally and automated protections, we have significantly increased our ability to detect and remove malicious apps. Before any app is listed or after it’s been updated on Google Play, it undergoes an extensive review to check for compliance with privacy policies, sensitive permissions declarations, and more. <a data-analytics-label="Learn more about how developers can prepare their app for approval" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9859455?hl=en" rel="noopener noreferrer" target="_blank">Learn more about how developers can prepare their app for approval</a>.</p> <p>App reviews are typically completed within 7 days, but may take longer. If the review passes, the app is available to publish. If it doesn’t pass, the developer is contacted with the reason and can resubmit the app at any time with the appropriate updates.</p> </div> </div> </div> <div id="safe-equitable-environment--equal-treatment"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h3 id="an-equitable-google-play-starts-with-policies-committed-to-fairness-and-extends-through-how-we-promote-apps-to-the-tools-we-make-available-to-developers.">An equitable Google Play starts with policies committed to fairness and extends through how we promote apps to the tools we make available to developers.</h3> <p>We believe that all developers should be given the opportunity to succeed and we work to provide a level playing field for everyone, large or small, third party or <a data-analytics-label="first party Google apps" data-module="FAQs" data-section="Learn more" href="https://play.google.com/store/apps/collection/cluster?clp=igM4ChkKEzU3MDAzMTM2MTg3ODYxNzc3MDUQCBgDEhkKEzU3MDAzMTM2MTg3ODYxNzc3MDUQCBgDGAA%3D:S:ANO1ljLC8CY&gsr=CjuKAzgKGQoTNTcwMDMxMzYxODc4NjE3NzcwNRAIGAMSGQoTNTcwMDMxMzYxODc4NjE3NzcwNRAIGAMYAA%3D%3D:S:ANO1ljKF24s&hl=en_US" rel="noopener noreferrer" target="_blank">first party Google apps</a>.</p> <p>Our <a data-analytics-label="developer policies" data-module="FAQs" data-section="Learn more" href="https://play.google.com/about/developer-content-policy/" rel="noopener noreferrer" target="_blank">developer policies</a> apply equally to all apps distributed on Google Play, including Google’s own apps. </p> <p>We use the same principles to decide which apps to promote on Google Play, whether they're third-party apps or our own apps. In fact, we regularly promote apps by Google’s competitors in our Editors Choice picks when they provide a great user experience. Similarly, our algorithms rank third-party apps and games using the same criteria as for ranking Google's own apps.</p> <p>Google Play Console is a powerful tool for bringing apps to market, and we make it accessible to all along with many other <a data-analytics-label="developer tools and services" data-module="FAQs" data-section="Learn more" href="https://play.google.com/console/about/" rel="noopener noreferrer" target="_blank">developer tools and services</a>. However, there is data or specific features that are only made <a data-analytics-label="available to some developers" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9959788?hl=en&ref_topic=9958765" rel="noopener noreferrer" target="_blank">available to some developers</a>.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> </div></section> <section class="stats-data enabling-consumer-choice" id="enabling-consumer-choice"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-5-xl"> <h2 class="redesign-headline-2 stats-data__title" data-ga4-track-scrolling="" data-heading="A business model that works for everyone" id="stats data">Enabling consumer choice</h2> <div class="stats-data__image--shape"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w1440-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w1440-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w1024-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w1024-e365"/> <source srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w600-e365"/> <img alt="" class="lazy-img stats-data__image" data-src="https://lh3.googleusercontent.com/furtfC3clRPayBNbftI3OReTiwC6UF9zMFCO5oSW0-oRgQ-fcgvKvlZUTq4sbHsLij9tmWIhOIW_iPWE2XyB2pIV0p0zclNBQi_EqFMNkcb3KlQNebxW=w100-e365" height="508" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="509"/> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <p class="stats-data__description"> <span class="enabling-consumer-choice__paragraph">Choice has always been a core tenet of Android. Device makers and carriers can preload competing app stores alongside Google Play on their devices. In fact, most Android devices ship with two or more app stores preloaded. And, popular Android devices such as the Amazon Fire tablet come preloaded with a competing app store and without the Google Play Store.</span><span class="enabling-consumer-choice__paragraph">Consumers can also “sideload” apps, meaning they can download them from a developer’s website directly without going through Google Play or any Android app store at all. People sideload successful apps like Fortnite, as well as entire app stores like the Amazon Appstore.</span> </p> <div class="stats-data__markdown"></div> </div> </div> </section> <section class="split-with-background" style="background: #E5EEFD;"> <div class="glue-page glue-grid"> <div class="split-with-background__first-section glue-grid__col glue-grid__col--span-6 glue-grid__col glue-grid__col--span-5-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <div class="split-with-background__content"> <h2 class="split-with-background__title redesign-headline-2">The Latest from Google Play</h2> <p class="split-with-background__body-content redesign-body-text">Stay up to date on Google Play with a quarterly roundup from VP and General Manager Sam Bright</p> <a aria-label="Read more about the latest of how Google Play works" class="glue-button glue-button--high-emphasis" data-analytics="{'eventAction': 'cta click', 'eventLabel': '', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'cta_click', 'module_name': 'How Play Works The latest homepage component', 'section_header': 'How Play Works The Latest Entry Component', 'link_text': 'Read more', 'link_url': '/howplayworks/the-latest/', 'link_type': 'external'}" href="/howplayworks/the-latest/" rel="noopener">Read More</a> </div> </div> <div class="split-with-background__second-section glue-grid__col glue-grid__col--span-6 glue-grid__col--span-5-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <div> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w1440-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w1440-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w1024-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w1024-e365"/> <source srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w600-e365"/> <img alt="" class="lazy-img split-with-background__image" data-src="https://lh3.googleusercontent.com/ABdGCnHAzoD6YOZ9MsOV4pUXgl0fZx-hPXCjxdjbtVEDfz8gX3pbAJmvrFqKuxYvX8vQB8stnN4u2oNCK-NeQaABBs2opt8HK7qK42TRwlU2kSv8Qks=w100-e365" height="1002" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="1002"/> </picture> </div> </div> </div> </section> <section class="what-developers-say grid-default glue-page" data-ga4-track-scrolling="" data-heading="What developers say" id="what developers say"> <div class="glue-grid"> <div class="glue-grid__col--span-0-md glue-grid__col--span-0-lg glue-grid__col--span-1-xl"></div> <h2 class="what-developers-say__title glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-7-lg glue-grid__col--span-6-xl">What developers say</h2> </div> <div class="what-developers-say__modal-container"> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch the video - Android Developer Story: Headspace drive business growth by investing in Android app quality" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger" data-analytics="{'eventAction': 'video start', 'eventLabel': 'android developer story: headspace drive business growth by investing in android app quality - www youtube com/watch?v=bizia69cw2y', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: headspace drive business growth by investing in android app quality', 'video_url': 'www.youtube.com/watch?v=bIzIa69CW2Y'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch the video', 'link_url': 'https://www.youtube.com/watch?v=bIzIa69CW2Y', 'link_type': 'internal', 'video_title': 'Android Developer Story: Headspace drive business growth by investing in Android app quality'}" data-handle-by-js="" data-video-id="bIzIa69CW2Y" tabindex="0"> <svg alt="" aria-hidden="true" class="play-circle-filled" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#play-circle-filled"></use> </svg> Watch the video </button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="bIzIa69CW2Y" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'android developer story: headspace drive business growth by investing in android app quality', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: headspace drive business growth by investing in android app quality', 'video_url': 'www.youtube.com/watch?v=bIzIa69CW2Y'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch the video', 'link_url': 'https://www.youtube.com/watch?v=bIzIa69CW2Y', 'link_type': 'internal', 'video_title': 'Android Developer Story: Headspace drive business growth by investing in Android app quality'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="what-developers-say__first-column glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <picture class="what-developers-say__brand-logo"> <source srcset="https://lh3.googleusercontent.com/Xs26916rhYex-W27A_INEeaLPrY4_a7gDXaQPENCrMln3AyK9ImOvQXw3Ma83rXSCxMoX6HGJUfmPYsVPgMGinKlF-LHUTmnKDiVYDqFhXmJtI7aNTOw=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Xs26916rhYex-W27A_INEeaLPrY4_a7gDXaQPENCrMln3AyK9ImOvQXw3Ma83rXSCxMoX6HGJUfmPYsVPgMGinKlF-LHUTmnKDiVYDqFhXmJtI7aNTOw=w600-e365"/> <img alt="Headspace logo" class="" height="50" src="https://lh3.googleusercontent.com/Xs26916rhYex-W27A_INEeaLPrY4_a7gDXaQPENCrMln3AyK9ImOvQXw3Ma83rXSCxMoX6HGJUfmPYsVPgMGinKlF-LHUTmnKDiVYDqFhXmJtI7aNTOw=w100-e365" width="228"/> </picture> <h3 class="what-developers-say__brand-title">Headspace’s new high-quality experience drove business growth on Google Play.</h3> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div class="what-developers-say__second-column glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <p class="what-developers-say__brand-paragraph">Meditation app Headspace has invested in improving the quality of their Android app by using insights from Google Play Console. This effort has resulted in a new app design with refreshed content and structure, bringing an increase in the number of people using their app regularly and leaving positive feedback.</p> </div> </div> </section> <section class="what-developers-say-grid grid-default glue-page"> <div class="what-developers-say-grid__content glue-grid"> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-label="card 1 of 9" class="what-developers-say-grid__item grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/5gZmTpRL6kaGsKOl4CREXmD3LbdHAYJ1wPuy-nkqsTWf4_vymL4mZmAAn4hql-Ltp6RN6qHw26W6pZ-pPkfJG1bygyXzcccGF4ZrvLDAXQ_bvAnipyE=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/5gZmTpRL6kaGsKOl4CREXmD3LbdHAYJ1wPuy-nkqsTWf4_vymL4mZmAAn4hql-Ltp6RN6qHw26W6pZ-pPkfJG1bygyXzcccGF4ZrvLDAXQ_bvAnipyE=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/5gZmTpRL6kaGsKOl4CREXmD3LbdHAYJ1wPuy-nkqsTWf4_vymL4mZmAAn4hql-Ltp6RN6qHw26W6pZ-pPkfJG1bygyXzcccGF4ZrvLDAXQ_bvAnipyE=w100-e365" height="538" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="945"/> </picture> <h3 class="what-developers-say-grid__title">InovCares</h3> <p class="what-developers-say-grid__paragraph">InovCares is an Atlanta-based telehealth platform that provides affordable and customized healthcare through their app, empowering doctors to maximize healthy outcomes, particularly for women of color. Using the free-of-charge e-learning courses on Google Play Academy, InovCares’ founder has been able to improve how their app listing looks on Google Play, helping them to reach more patients and doctors.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - InovCares Grows | Google Play Academy" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger" data-analytics="{'eventAction': 'video start', 'eventLabel': 'inovcares grows | google play academy - www youtube com/watch?v=z4pdai jh1c', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'inovcares grows | google play academy', 'video_url': 'www.youtube.com/watch?v=Z4PDai_Jh1c'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=z4pdai jh1c', 'link_type': 'internal', 'video_title': 'InovCares Grows | Google Play Academy'}" data-handle-by-js="" data-video-id="Z4PDai_Jh1c" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="Z4PDai_Jh1c" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'inovcares grows | google play academy', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'inovcares grows | google play academy', 'video_url': 'www.youtube.com/watch?v=Z4PDai_Jh1c'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=z4pdai jh1c', 'link_type': 'internal', 'video_title': 'InovCares Grows | Google Play Academy'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-label="card 2 of 9" class="what-developers-say-grid__item grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/40s99_GUPYlWB4Y10X8eEOE1r5iEhYI9icMIstJUMJYAVaAS7r56tMwDAWtPsMi9R1cev__BCGG9VobCRh8bPBCZ5UIE8qPoi6aDJAebzRLa4UgVtA=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/40s99_GUPYlWB4Y10X8eEOE1r5iEhYI9icMIstJUMJYAVaAS7r56tMwDAWtPsMi9R1cev__BCGG9VobCRh8bPBCZ5UIE8qPoi6aDJAebzRLa4UgVtA=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/40s99_GUPYlWB4Y10X8eEOE1r5iEhYI9icMIstJUMJYAVaAS7r56tMwDAWtPsMi9R1cev__BCGG9VobCRh8bPBCZ5UIE8qPoi6aDJAebzRLa4UgVtA=w100-e365" height="357" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Udell Enterprises</h3> <p class="what-developers-say-grid__paragraph">Sterling Udell and his wife Teresa have always loved to travel and the prospect of doing so full-time was a dream for them. By kitting out their RV to support Sterling’s work as a developer, they’ve been able to realize that dream. Sterling’s apps, TerraTime and Lunescope, are inspired by his love for the outdoors and, using Google Play, he’s able to share his love with people everywhere.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - #IMakeApps | Sterling Udell | RV nomad | Terra Time Pro | United States |" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger" data-analytics="{'eventAction': 'video start', 'eventLabel': '#imakeapps | sterling udell | rv nomad | terra time pro | united states | - www youtube com/watch?v= agb76l3jqq', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': '#imakeapps | sterling udell | rv nomad | terra time pro | united states |', 'video_url': 'www.youtube.com/watch?v=_AgB76l3JQQ'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=agb76l3jqq', 'link_type': 'internal', 'video_title': '#IMakeApps | Sterling Udell | RV nomad | Terra Time Pro | United States |'}" data-handle-by-js="" data-video-id="_AgB76l3JQQ" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="_AgB76l3JQQ" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': '#imakeapps | sterling udell | rv nomad | terra time pro | united states |', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': '#imakeapps | sterling udell | rv nomad | terra time pro | united states |', 'video_url': 'www.youtube.com/watch?v=_AgB76l3JQQ'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=agb76l3jqq', 'link_type': 'internal', 'video_title': '#IMakeApps | Sterling Udell | RV nomad | Terra Time Pro | United States |'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-label="card 3 of 9" class="what-developers-say-grid__item grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/srKlV-32jkq_Kb2rtOsahTEAmlkj21fHyFs32bMzN--l0uULqpOJ2Ddfrna_7FEmeCK38XJ29a7WWA2C5yPKEYXo50KIRkI2KYgHAskmXfsuz0qs1g=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/srKlV-32jkq_Kb2rtOsahTEAmlkj21fHyFs32bMzN--l0uULqpOJ2Ddfrna_7FEmeCK38XJ29a7WWA2C5yPKEYXo50KIRkI2KYgHAskmXfsuz0qs1g=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/srKlV-32jkq_Kb2rtOsahTEAmlkj21fHyFs32bMzN--l0uULqpOJ2Ddfrna_7FEmeCK38XJ29a7WWA2C5yPKEYXo50KIRkI2KYgHAskmXfsuz0qs1g=w100-e365" height="356" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Duolingo</h3> <p class="what-developers-say-grid__paragraph">Duolingo’s mission is to develop the best education in the world and make it universally available. By enabling distribution of their app to billions of users across the globe and across all socioeconomic levels, Google Play has helped Duolingo reach 500 million downloads and take steps toward their vision of reducing economic inequality through education.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - Duolingo - Using A/B testing to bring free language education to millions of users" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger" data-analytics="{'eventAction': 'video start', 'eventLabel': 'duolingo - using a/b testing to bring free language education to millions of users - www youtube com/watch?v=xax0ccvkw-m', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'duolingo - using a/b testing to bring free language education to millions of users', 'video_url': 'www.youtube.com/watch?v=xAx0ccvKw-M'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=xax0ccvkw-m', 'link_type': 'internal', 'video_title': 'Duolingo - Using A/B testing to bring free language education to millions of users'}" data-handle-by-js="" data-video-id="xAx0ccvKw-M" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="xAx0ccvKw-M" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'duolingo - using a/b testing to bring free language education to millions of users', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'duolingo - using a/b testing to bring free language education to millions of users', 'video_url': 'www.youtube.com/watch?v=xAx0ccvKw-M'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=xax0ccvkw-m', 'link_type': 'internal', 'video_title': 'Duolingo - Using A/B testing to bring free language education to millions of users'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 4 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/pHpnWOF9RlVAnCe4Kk5YxuRFnt86r_uIHnDCmh8hceYfZrG9OMAZyJjpPs5tJaFCGQDxnxiK4GUf97IMh32cV9U7IbXPT-OF8vsLPXLcZ5IG9-K_vQ=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/pHpnWOF9RlVAnCe4Kk5YxuRFnt86r_uIHnDCmh8hceYfZrG9OMAZyJjpPs5tJaFCGQDxnxiK4GUf97IMh32cV9U7IbXPT-OF8vsLPXLcZ5IG9-K_vQ=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/pHpnWOF9RlVAnCe4Kk5YxuRFnt86r_uIHnDCmh8hceYfZrG9OMAZyJjpPs5tJaFCGQDxnxiK4GUf97IMh32cV9U7IbXPT-OF8vsLPXLcZ5IG9-K_vQ=w100-e365" height="358" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title" tabindex="-1">Seekrtech</h3> <p class="what-developers-say-grid__paragraph">Taiwan-based company Seekrtech has used Google Play to reach over 25 million people with their app Forest Stay Focused. The app helps people take a break from their smartphones and focus on other activities, while growing virtual trees. The company then donates money to the Trees for Future organization to plant real trees.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - Android Developer Story: Seekrtech grows from local to global with Google Play" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger what-developers-say-grid__button--hidden" data-analytics="{'eventAction': 'video start', 'eventLabel': 'android developer story: seekrtech grows from local to global with google play - www youtube com/watch?v=bqpaywdjd84', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: seekrtech grows from local to global with google play', 'video_url': 'www.youtube.com/watch?v=BQpAYwDjD84'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=bqpaywdjd84', 'link_type': 'internal', 'video_title': 'Android Developer Story: Seekrtech grows from local to global with Google Play'}" data-handle-by-js="" data-video-id="BQpAYwDjD84" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="BQpAYwDjD84" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'android developer story: seekrtech grows from local to global with google play', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: seekrtech grows from local to global with google play', 'video_url': 'www.youtube.com/watch?v=BQpAYwDjD84'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=bqpaywdjd84', 'link_type': 'internal', 'video_title': 'Android Developer Story: Seekrtech grows from local to global with Google Play'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 5 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/Z5IayY8Z-Eeip5EARVRClFsiE5m1IyJ512XYSgjfOBTPeI0ogApwxIwJQovAkmoiFHXreuUbyfhQP-jmZBzUIZlxO_3NeZZ8olhLaFiVFOwEXA94Rw0Q=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Z5IayY8Z-Eeip5EARVRClFsiE5m1IyJ512XYSgjfOBTPeI0ogApwxIwJQovAkmoiFHXreuUbyfhQP-jmZBzUIZlxO_3NeZZ8olhLaFiVFOwEXA94Rw0Q=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/Z5IayY8Z-Eeip5EARVRClFsiE5m1IyJ512XYSgjfOBTPeI0ogApwxIwJQovAkmoiFHXreuUbyfhQP-jmZBzUIZlxO_3NeZZ8olhLaFiVFOwEXA94Rw0Q=w100-e365" height="534" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="945"/> </picture> <h3 class="what-developers-say-grid__title">Ludo King</h3> <p class="what-developers-say-grid__paragraph">Gametion Technologies, the developer of Ludo King, is an Indian business who have worked with the Google Play team to learn new design techniques, analytics, and marketing strategies. They’ve reached 600 million downloads worldwide, becoming one of the most played games in India.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - Android Developer Story: Ludo King goes from local to global" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger what-developers-say-grid__button--hidden" data-analytics="{'eventAction': 'video start', 'eventLabel': 'android developer story: ludo king goes from local to global - www youtube com/watch?v=gjbakmy6me4', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: ludo king goes from local to global', 'video_url': 'www.youtube.com/watch?v=gJbaKMy6me4'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=gjbakmy6me4', 'link_type': 'internal', 'video_title': 'Android Developer Story: Ludo King goes from local to global'}" data-handle-by-js="" data-video-id="gJbaKMy6me4" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="gJbaKMy6me4" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'android developer story: ludo king goes from local to global', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: ludo king goes from local to global', 'video_url': 'www.youtube.com/watch?v=gJbaKMy6me4'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=gjbakmy6me4', 'link_type': 'internal', 'video_title': 'Android Developer Story: Ludo King goes from local to global'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 6 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/DLMOhjR8vIkOwqsyRh2yvYGVEefM7C0i7pH4548HAFdA3DT85_VdmEUjtJDgBr3enRWbCofgMDArpsS2f7hpJA3YbmVEP3rW4US2yCyiKZcSAx480Y4=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/DLMOhjR8vIkOwqsyRh2yvYGVEefM7C0i7pH4548HAFdA3DT85_VdmEUjtJDgBr3enRWbCofgMDArpsS2f7hpJA3YbmVEP3rW4US2yCyiKZcSAx480Y4=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/DLMOhjR8vIkOwqsyRh2yvYGVEefM7C0i7pH4548HAFdA3DT85_VdmEUjtJDgBr3enRWbCofgMDArpsS2f7hpJA3YbmVEP3rW4US2yCyiKZcSAx480Y4=w100-e365" height="361" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Beelinguapp</h3> <p class="what-developers-say-grid__paragraph">Language learning app Beelinguapp enables people to read and listen to stories in different languages, side by side. Its founder and CEO, David Montiel, has single-handedly built this successful business on Google Play while traveling the world, thanks to insights he gets from the Google Play Console—which he likens to “having a whole team in his backpack”.</p> <div class="glue-video video-modal" role="" tabindex=""> <button aria-label="Watch their story - Android Developer Story: Beelinguapp finds success with subscriptions" class="glue-button glue-button--low-emphasis glue-button--icon glue-modal__trigger video-modal__trigger what-developers-say-grid__button--hidden" data-analytics="{'eventAction': 'video start', 'eventLabel': 'android developer story: beelinguapp finds success with subscriptions - www youtube com/watch?v=dd-nihcgcvq', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: beelinguapp finds success with subscriptions', 'video_url': 'www.youtube.com/watch?v=Dd-NiHCgcvQ'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=dd-nihcgcvq', 'link_type': 'internal', 'video_title': 'Android Developer Story: Beelinguapp finds success with subscriptions'}" data-handle-by-js="" data-video-id="Dd-NiHCgcvQ" tabindex="0">Watch their story</button> <div class="glue-modal glue-modal--dark"> <div class="glue-video__container glue-modal__content-wrapper" data-glue-yt-video-height="100%" data-glue-yt-video-vid="Dd-NiHCgcvQ" data-glue-yt-video-width="100%" tabindex="0"></div> <button aria-label="Close modal" class="glue-modal__close-btn" data-analytics="{'eventAction': '', 'eventLabel': 'android developer story: beelinguapp finds success with subscriptions', 'eventCategory': 'video'}" data-analytics-v4="{'event': 'video_start', 'module_name': 'Video Modal', 'section_header': 'Video Modal', 'video_current_time': '', 'video_duration': '', 'video_percent': '', 'video_provider': 'youtube', 'video_title': 'android developer story: beelinguapp finds success with subscriptions', 'video_url': 'www.youtube.com/watch?v=Dd-NiHCgcvQ'}" data-extra-analytics-v4="{'event': 'watch_video_cta_click', 'module_name': 'Video Modal', 'section_header': 'What developers say', 'link_text': 'Watch their story', 'link_url': 'https://www.youtube.com/watch?v=dd-nihcgcvq', 'link_type': 'internal', 'video_title': 'Android Developer Story: Beelinguapp finds success with subscriptions'}" data-extra-handle-by-js="" data-handle-by-js="" tabindex="0"></button> </div> </div> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 7 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/QjIWIKR3yejD1nR1x2a9r0HnP0JLbOdN_Ix5YcS76IuAZuZG9vf5vzCbruC7nugGFMdaUpZsaY-ejPqUin8V_tEBjlvb1PLUvNyvOpdORVtSrC1lnXk=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/QjIWIKR3yejD1nR1x2a9r0HnP0JLbOdN_Ix5YcS76IuAZuZG9vf5vzCbruC7nugGFMdaUpZsaY-ejPqUin8V_tEBjlvb1PLUvNyvOpdORVtSrC1lnXk=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/QjIWIKR3yejD1nR1x2a9r0HnP0JLbOdN_Ix5YcS76IuAZuZG9vf5vzCbruC7nugGFMdaUpZsaY-ejPqUin8V_tEBjlvb1PLUvNyvOpdORVtSrC1lnXk=w100-e365" height="358" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Daily Workouts</h3> <p class="what-developers-say-grid__paragraph">Daily Workouts was started by Dan Miller, a stay-at-home dad with then new-born twins. He taught himself basic coding and built a simple app, Daily Ab Workout, which people have downloaded over 10 million times. He now has 14 apps in 35 languages on Google Play, reaching users around the world.</p> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 8 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/RGdQCekgh-vP6caBgU1JN7Zl7MOjO46Isdtr7SfPo0z_Yfl3gELRwHYe0zJ1oIq0oCpGR_USjpm-2J9sAvijVGXtO-dtSzCrFaSTJs5kAvrtiNivlQL3=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/RGdQCekgh-vP6caBgU1JN7Zl7MOjO46Isdtr7SfPo0z_Yfl3gELRwHYe0zJ1oIq0oCpGR_USjpm-2J9sAvijVGXtO-dtSzCrFaSTJs5kAvrtiNivlQL3=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/RGdQCekgh-vP6caBgU1JN7Zl7MOjO46Isdtr7SfPo0z_Yfl3gELRwHYe0zJ1oIq0oCpGR_USjpm-2J9sAvijVGXtO-dtSzCrFaSTJs5kAvrtiNivlQL3=w100-e365" height="360" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Big Fish Games</h3> <p class="what-developers-say-grid__paragraph">Big Fish Games develops mobile games with an eye towards diversity. Their latest game, EverMerge, which challenges the traditional fairy tale narrative with a strong leading female protagonist and a cast of characters of various ethnicities, ages, genders, and personal styles, has over 10 million downloads on Google Play.</p> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> <div aria-hidden="true" aria-label="card 9 of 9" class="what-developers-say-grid__item what-developers-say-grid__item--hidden grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img what-developers-say-grid__image"> <source srcset="https://lh3.googleusercontent.com/SqpyA4ZPygTe_ivd9ovKNeC1fiLL8Vuq2QFs3TGXmuUlI3xKdTVwyBDkzclZ-16mltrfgY2QMmfIt-TYjGUDKDghAmL9kJx7h_QgaOasRCdoYAdX6o0=w400-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/SqpyA4ZPygTe_ivd9ovKNeC1fiLL8Vuq2QFs3TGXmuUlI3xKdTVwyBDkzclZ-16mltrfgY2QMmfIt-TYjGUDKDghAmL9kJx7h_QgaOasRCdoYAdX6o0=w400-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/SqpyA4ZPygTe_ivd9ovKNeC1fiLL8Vuq2QFs3TGXmuUlI3xKdTVwyBDkzclZ-16mltrfgY2QMmfIt-TYjGUDKDghAmL9kJx7h_QgaOasRCdoYAdX6o0=w100-e365" height="360" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="630"/> </picture> <h3 class="what-developers-say-grid__title">Concrete Software</h3> <p class="what-developers-say-grid__paragraph">Concrete Software has 8 titles on Google Play, including PBA Bowling Challenge and My Arcade Empire. Across all of their games, they have over 25 million downloads. As part of the Indie Games Accelerator, they’re receiving education and mentorship to help them grow their business.</p> </div> <div class="glue-grid__col--span-0-md glue-grid__col--span-1-lg glue-grid__col--span-0-xl"></div> </div> <div class="what-developers-say-grid__button-container"> <button class="what-developers-say-grid__button glue-button glue-button--high-emphasis" data-handle-by-js="" data-load-less-label="Load less" data-load-more-label="Load more">Load more</button> </div> </section> <section class="we-are-play glue-page"> <div class="we-are-play__container glue-grid"> <figure class="we-are-play__image we-are-play__image--green"> <div class="we-are-play__image-wrapper shape shape--green"> <picture> <source srcset="https://lh3.googleusercontent.com/2Y1VszNNG80ZZxDhAJU1BjPiW27_9Dx6_CtOv1moFqrlmeqabg3udt4cB252Z-E-964ovZv6gwmdJX730KoYr__yT4PUWmSYpxIttZCyUZTcyxAQ_asz=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/2Y1VszNNG80ZZxDhAJU1BjPiW27_9Dx6_CtOv1moFqrlmeqabg3udt4cB252Z-E-964ovZv6gwmdJX730KoYr__yT4PUWmSYpxIttZCyUZTcyxAQ_asz=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/2Y1VszNNG80ZZxDhAJU1BjPiW27_9Dx6_CtOv1moFqrlmeqabg3udt4cB252Z-E-964ovZv6gwmdJX730KoYr__yT4PUWmSYpxIttZCyUZTcyxAQ_asz=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>Nicole</figcaption> </figure> <figure class="we-are-play__image we-are-play__image--left"> <div class="we-are-play__image-wrapper"> <picture> <source srcset="https://lh3.googleusercontent.com/arjRjjtLtslfb6DbaE-ktzQX1XFMGA-uPyGq9tgVTQIddGWCRXJNBzf7zHDnUX4puDcn6T9TJwS3pD5zem7NwH0MCa8F0oxDdfhcftM989qG8AZoMVs=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/arjRjjtLtslfb6DbaE-ktzQX1XFMGA-uPyGq9tgVTQIddGWCRXJNBzf7zHDnUX4puDcn6T9TJwS3pD5zem7NwH0MCa8F0oxDdfhcftM989qG8AZoMVs=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/arjRjjtLtslfb6DbaE-ktzQX1XFMGA-uPyGq9tgVTQIddGWCRXJNBzf7zHDnUX4puDcn6T9TJwS3pD5zem7NwH0MCa8F0oxDdfhcftM989qG8AZoMVs=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>Daniel</figcaption> </figure> <figure class="we-are-play__image we-are-play__image--yellow"> <div class="we-are-play__image-wrapper shape shape--yellow"> <picture> <source srcset="https://lh3.googleusercontent.com/eHDwqgHCUGjtoOP0vodiMm-eWHA3oSyfnIWDy0IDYDo8SmvZRGJUc49cYk_G7TsiEoivnztU8yM7zJ0mb7o29VmNHrInEVBWC_4m0p3EZuAKRN-iUg=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/eHDwqgHCUGjtoOP0vodiMm-eWHA3oSyfnIWDy0IDYDo8SmvZRGJUc49cYk_G7TsiEoivnztU8yM7zJ0mb7o29VmNHrInEVBWC_4m0p3EZuAKRN-iUg=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/eHDwqgHCUGjtoOP0vodiMm-eWHA3oSyfnIWDy0IDYDo8SmvZRGJUc49cYk_G7TsiEoivnztU8yM7zJ0mb7o29VmNHrInEVBWC_4m0p3EZuAKRN-iUg=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>Simone</figcaption> </figure> <figure class="we-are-play__image we-are-play__image--red"> <div class="we-are-play__image-wrapper shape shape--red"> <picture> <source srcset="https://lh3.googleusercontent.com/MDjV919ye6NKFC4VsDsEMOMBYbX3cgKjoJ3lX3SHqfaBciTvGb_2_RF_Owv68k6EL1mni5iaqB2ey7T4mFrvFFO-u1b1hou0e7U8dn9RhSLxPHXNohE=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/MDjV919ye6NKFC4VsDsEMOMBYbX3cgKjoJ3lX3SHqfaBciTvGb_2_RF_Owv68k6EL1mni5iaqB2ey7T4mFrvFFO-u1b1hou0e7U8dn9RhSLxPHXNohE=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/MDjV919ye6NKFC4VsDsEMOMBYbX3cgKjoJ3lX3SHqfaBciTvGb_2_RF_Owv68k6EL1mni5iaqB2ey7T4mFrvFFO-u1b1hou0e7U8dn9RhSLxPHXNohE=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>BáiYù</figcaption> </figure> <figure class="we-are-play__image we-are-play__image--blue"> <div class="we-are-play__image-wrapper shape shape--blue"> <picture> <source srcset="https://lh3.googleusercontent.com/Zr41NF_tb7N2puIwwuzdn7WG5wDrFMzr4J9v6Iv8XpUq1eO-GbIOlG5p2fF3i3g80zv-5iQ8apw2ogT9kYZt6NfOskiw2ZoF29-iYWdhb4UGhsXDjQ=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Zr41NF_tb7N2puIwwuzdn7WG5wDrFMzr4J9v6Iv8XpUq1eO-GbIOlG5p2fF3i3g80zv-5iQ8apw2ogT9kYZt6NfOskiw2ZoF29-iYWdhb4UGhsXDjQ=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/Zr41NF_tb7N2puIwwuzdn7WG5wDrFMzr4J9v6Iv8XpUq1eO-GbIOlG5p2fF3i3g80zv-5iQ8apw2ogT9kYZt6NfOskiw2ZoF29-iYWdhb4UGhsXDjQ=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>Tanya</figcaption> </figure> <figure class="we-are-play__image we-are-play__image--right"> <div class="we-are-play__image-wrapper"> <picture> <source srcset="https://lh3.googleusercontent.com/iZw2gRrJ_LORHbh4Ha8lT0rgYY6ELp5mW1B4BXUo3qpieSoIrI7poix0QhjKZxVP_ezbicKJHR2RWVoHn3K9S8US9yyRQceh_FFhJ1KprhShh7xci754=w200-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/iZw2gRrJ_LORHbh4Ha8lT0rgYY6ELp5mW1B4BXUo3qpieSoIrI7poix0QhjKZxVP_ezbicKJHR2RWVoHn3K9S8US9yyRQceh_FFhJ1KprhShh7xci754=w200-e365"/> <img alt="" class="" data-src="https://lh3.googleusercontent.com/iZw2gRrJ_LORHbh4Ha8lT0rgYY6ELp5mW1B4BXUo3qpieSoIrI7poix0QhjKZxVP_ezbicKJHR2RWVoHn3K9S8US9yyRQceh_FFhJ1KprhShh7xci754=w100-e365" height="200" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="200"/> </picture> </div> <figcaption>Jenna</figcaption> </figure> <div class="glue-grid__col--span-0-sm glue-grid__col--span-3-md glue-grid__col--span-2-lg glue-grid__col--span-3-xl"></div> <div class="we-are-play__content glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-8-lg glue-grid__col--span-6-xl glue-grid__col--align-middle"> <h2 class="we-are-play__content-title" data-ga4-track-scrolling="" data-heading="#WeArePlay" id="we are play">#WeArePlay</h2> <p class="we-are-play__content-description redesign-body-text">Discover the stories of people from all over the United States building apps and games businesses on Google Play.</p> <a aria-label="Learn more - #WeArePlay" class="glue-button glue-button--high-emphasis" data-analytics="{'eventAction': 'cta click', 'eventLabel': 'learn more - https://play google com/console/about/weareplay-us/', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'cta_click', 'module_name': 'We are play', 'section_header': 'We are play', 'link_text': 'Learn more', 'link_url': 'https://play.google.com/console/about/weareplay-us/', 'link_type': 'external'}" href="https://play.google.com/console/about/weareplay-us/" rel="noopener" target="_blank">Learn more</a> </div> </div> </section> <section class="statistics"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col glue-grid__col--span-5-xl"> <h2 class="redesign-headline-2 statistics__title non-visible" data-ga4-track-scrolling="" data-heading="Google Play: A platform with extensive reach" data-track-visibility="" id="statistics">Google Play: A platform with extensive reach</h2> <div class="statistics__card statistics__card--1 non-visible" data-track-visibility=""> <h3 class="statistics__card__text"><span class="statistics__card__title statistics__card__title--green">2.5+ Billion</span> Active users on Google Play each month<sup class="is-sup">1</sup></h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-0-xl"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-lg glue-grid__col--span-5-xl statistics__grid"> <div class="statistics__card statistics__card--2 non-visible" data-track-visibility=""> <h3 class="statistics__card__text"><span class="statistics__card__title statistics__card__title--green">150+ Billion</span> Downloads on Google Play in the last year<sup class="is-sup">1</sup></h3> </div> <div class="statistics__card statistics__card--3 non-visible" data-track-visibility=""> <h3 class="statistics__card__text"><span class="statistics__card__title statistics__card__title--green">3+ Million</span> Developers who choose Google Play to grow their businesses<sup class="is-sup">1</sup></h3> </div> </div> </div> </section> <section class="carousel__wrapper background-shape-redesign"> <div class="glue-page glue-grid carousel__heading"> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <h2 class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-4-xl carousel__heading__title" data-ga4-track-scrolling="" data-heading="Why developers choose Google Play" id="carousel"> Why developers choose <span class="carousel__heading__title--no-wrap">Google Play</span> </h2> <div class="glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl"></div> <p class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-4-md glue-grid__col--span-5-lg glue-grid__col--span-4-xl carousel__heading__body">Google Play is one of many ways to distribute apps and games on Android to people around the world.</p> <div class="glue-grid__col--span-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-xl"></div> </div> <div class="glue-carousel glue-page carousel" data-glue-pagination="carousel-simple" data-title-element="carousel__heading__title" id="glue-carousel"> <div class="glue-carousel__wrap glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item glue-grid carousel__slide carousel-distribution-and-discovery" role="tabpanel"> <div class="glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-5-xl carousel__slide__column"> <h3 class="carousel__slide__column__title" data-analytics-label="">Distribution and discovery</h3> <p class="carousel__slide__column__text"> We make it easy for developers to distribute their apps and games to billions of users and earn money from people around the world. We also provide promotional opportunities and programs to help developers reach, retain, and re-engage users, such as <a class="redesign-dark-background-link" href="https://play.google.com/console/about/googleplaypass/" target="_blank">Play Pass</a> and <a class="redesign-dark-background-link" href="https://play.google.com/console/about/googleplaypoints/" target="_blank">Play Points</a>. </p> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-4-md glue-grid__col--span-4-lg glue-grid__col--span-5-xl glue-grid__col--align-middle carousel__slide__img"> <figure class="carousel__slide__figure"> <div class="shape shape--yellow"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w304-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w304-e365"/> <img alt="" class="carousel__slide__figure__image" height="502" role="presentation" src="https://lh3.googleusercontent.com/SV-NzMz_x5vDsspR27ls9GC6eif-VTBqa7ZOomH_dSWMzQApAuNBbIG_R7XVxMWYTt2ZC24FxLnjK5FuSAlvvmcMqrpKJLNYPl2UMipu3yu4KnhdCHg=w100-e365" width="501"/> </picture> </div> <figcaption class="carousel__slide__figure__figcaption">Frank | <b>Seekrtech</b> </figcaption> </figure> </div> </div> <div class="glue-carousel__item glue-grid carousel__slide carousel-monetization-opportunities" role="tabpanel"> <div class="glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-5-xl carousel__slide__column"> <h3 class="carousel__slide__column__title" data-analytics-label="">Monetization opportunities</h3> <p class="carousel__slide__column__text"> Developers can <a class="redesign-dark-background-link" data-analytics-label="monetize" href="https://play.google.com/console/about/monetize/" target="_blank">monetize</a> their apps and games by offering in-app purchases, subscriptions, or paid apps. Consumers can safely pay for digital content on Google Play in their preferred forms of payment, and Google Play handles everything from receipts to subscription management to notifications. </p> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-4-md glue-grid__col--span-4-lg glue-grid__col--span-5-xl glue-grid__col--align-middle carousel__slide__img"> <figure class="carousel__slide__figure"> <div class="shape shape--blue"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w304-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w304-e365"/> <img alt="" class="carousel__slide__figure__image" height="502" role="presentation" src="https://lh3.googleusercontent.com/nehgd1snj53vX85a24ZCfXhc34NUu5lvGW_NKMR0L3qOIyOr9Tk1tTUGjTEG949mdCnQ1VELCBVaEP6IN5t-hKXTVwU-FnoOV6UH6rKa-ev_kKJMy6U=w100-e365" width="501"/> </picture> </div> <figcaption class="carousel__slide__figure__figcaption">Vikash - Soni | <b>Ludo King</b> </figcaption> </figure> </div> </div> <div class="glue-carousel__item glue-grid carousel__slide carousel-tools-and-services" role="tabpanel"> <div class="glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-5-xl carousel__slide__column"> <h3 class="carousel__slide__column__title" data-analytics-label="">Tools and services</h3> <p class="carousel__slide__column__text"> We provide <a class="redesign-dark-background-link" data-analytics-label="free training" href="https://play.google.com/academy/?utm_source=google&utm_medium=referral&utm_campaign=console&utm_content=consoleabout" target="_blank">free training</a>, as well as <a class="redesign-dark-background-link" data-analytics-label="tools" href="https://play.google.com/console/about/" target="_blank">tools</a>, services, and insights to help developers manage their app releases and performance. </p> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-4-md glue-grid__col--span-4-lg glue-grid__col--span-5-xl glue-grid__col--align-middle carousel__slide__img"> <figure class="carousel__slide__figure"> <div class="shape shape--green"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w600-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w600-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w600-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w600-e365"/> <source srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w304-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w304-e365"/> <img alt="" class="carousel__slide__figure__image" height="502" role="presentation" src="https://lh3.googleusercontent.com/1ZAyEP6yWvhTUJWBckMOHBMylgZ-35k-187Ho0tkeezmi1NniQED5J5ChtzGdJQmOJnOO_aiZPOoYCdaBEj7wrfbMygUh9q4p2qK-B5z5BxP69htBrDe=w100-e365" width="501"/> </picture> </div> <figcaption class="carousel__slide__figure__figcaption">David | <b>Beelinguapp</b> </figcaption> </figure> </div> </div> </div> </div> <div class="glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <button aria-label="Previous slide" class="glue-carousel__button glue-carousel__button--prev" data-handle-by-js=""> <svg alt="" aria-hidden="true" class="chevron-left glue-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#chevron-left"></use> </svg> </button> <button aria-label="Next slide" class="glue-carousel__button glue-carousel__button--next" data-handle-by-js=""> <svg alt="" aria-hidden="true" class="chevron-right glue-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#chevron-right"></use> </svg> </button> <div class="glue-grid"> <div class="glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-carousel__navigation glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl"></div> <div class="glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> </div> </div> </section> <section class="stats-data" id="a-business-model-that-works-for-everyone"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col glue-grid__col--span-6-md glue-grid__col--span-6-lg glue-grid__col--span-5-xl"> <h2 class="redesign-headline-2 stats-data__title" data-ga4-track-scrolling="" data-heading="A business model that works for everyone" id="stats data">A business model that works for everyone</h2> <div class="stats-data__image--shape"> <picture> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w1440-rw-e365" type="image/webp"/> <source media="(min-width: 1024px)" srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w1440-e365"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w1024-rw-e365" type="image/webp"/> <source media="(min-width: 600px)" srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w1024-e365"/> <source srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w600-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w600-e365"/> <img alt="" class="lazy-img stats-data__image" data-src="https://lh3.googleusercontent.com/WmRjD2bviMFYKuVIdrFuTSXBVkVwjai3zPrxIqgylEHFxgXSx4IWpdeXWzUj5WvwdV5zla5AmjXGBlFwZdbIgtwvgPJsvuHfuS8K76NTXA-TJWmuwos=w100-e365" height="886" loading="lazy" role="presentation" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="912"/> </picture> </div> <figcaption class="stats-data__figcaption"> Cem | <b>Duolingo</b> </figcaption> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md glue-grid__col--span-5-lg glue-grid__col--span-5-xl"> <p class="stats-data__description">Google Play only charges a service fee to developers who offer a paid app or sell access to in-app digital goods or services.</p> <div class="stats-data__markdown"> <p><strong>Only 3% of developers on Google Play are subject to a service fee.</strong> The remaining 97% can distribute their apps and take advantage of all Google Play has to offer at no charge.</p> <p><a class="redesign-link" data-analytics-label="There isn't a single service fee" data-module="Stats data" data-section="A business model that works for everyone" href="https://support.google.com/googleplay/android-developer/answer/11131145?hl=en" rel="noopener" target="_blank">There isn't a single service fee</a> since developers operate in different industries that require different levels of support to build sustainable businesses.</p> <h3 id="97%-of-developers-are-not-subject-to-a-service-fee"><span class="stats-data__markdown--blue">97% of developers</span> are not subject to a service fee</h3> <p><picture> <source srcset="https://kstatic.googleusercontent.com/files/1450e0b5ba124737e3de7ea5c6d0a02cf3edc4d8433fe3e09a6a4fc7e3606634a5bf8efd7aa13e5266c80594b731ffb7c4be9583fcd47545eaa3e4fbdf3bcc27"/> <img alt="Graph - 97% of developers are not subject to a service fee. 99% of developers qualify for a service fee of 15% or less" height="281" src="https://lh3.googleusercontent.com/KGCeTSf9-XYtxfZMqXrVzT6ECwZm8ravuUKBm9PuPcQA9301nx6Hx6-sZUHBdvCOH9YhoBQ4dOaFfn54qC2QU5sbChCz8JkfLrVDrYO9ssNWW_iTwg=s0" width="466"/> </picture></p> <h3 id="99%-of-developers-qualify-for-a-service-fee-of-15%-or-less"><span class="stats-data__markdown--green">99% of developers</span> qualify for a service fee of 15% or less</h3> </div> </div> </div> </section> <h2 class="redesign-headline-2 drawer-simple__title glue-text-center" data-ga4-track-scrolling="" data-heading="Learn more" id="FAQs">Learn more</h2> <section class="drawer theme-red drawer-simple glue-page" id="section--apps-games-organized"> <div class="glue-grid"> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <div class="glue-expansion-panels glue-grid__col--span-12 glue-grid__col--span-10-xl" data-glue-expansion-panels-key="apps-games-organized"> <div class="glue-expansion-panel"> <h3 class="glue-expansion-panel__toggle"> <span aria-expanded="false" class="glue-expansion-panel__button" data-analytics="{'eventAction': 'drawer state click', 'eventLabel': 'how are apps and games organized on google play?', 'eventCategory': 'component'}" data-glue-expansion-panel-toggle-for="apps-games-organized" data-handle-by-js="" id="mypanels-1-toggle" tabindex="0"> <span class="glue-expansion-panel__header-text"> <div class="glue-page drawer__panel"> <span class="drawer__headline is-headline-3" data-analytics-label="How are apps and games organized on Google Play?">How are apps and games organized on Google Play?</span> <svg alt="" aria-hidden="true" class="close glue-icon glue-expansion-panel__header-arrow theme-red" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#close"></use> </svg> </div> </span> </span> </h3> <div class="glue-expansion-panel__content" data-glue-expansion-panel-initial="collapsed" id="apps-games-organized"> <div class="glue-tabpanels" data-glue-tabpanels="apps-games-organized"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3-md glue-grid__col--span-3-lg glue-grid__col--span-3-xl glue-grid__col--span-4 side-menu__col"> <ul class="side-menu glue-tabpanels__page-list glue-tabs__tablist"> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="apps-games-organized--understanding-apps" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'understanding apps', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Understanding apps', 'accordion_header': 'How are apps and games organized on Google Play?'}" href="#apps-games-organized--understanding-apps">Understanding apps</a> </li> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="apps-games-organized--organizing-apps" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'organizing apps', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Organizing apps', 'accordion_header': 'How are apps and games organized on Google Play?'}" href="#apps-games-organized--organizing-apps">Organizing apps</a> </li> </ul> </div> <div class="glue-grid__col glue-grid__col--span-7 glue-grid__col--span-9-md glue-grid__col--span-9-lg glue-grid__col--span-7-xl padding-7--bottom drawer-content__col" role="tabpanel"> <div class="glue-tabpanels__panel-list glue-tabs__panelgroup"> <div id="apps-games-organized--understanding-apps"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="google-play-needs-to-understand-the-content-and-functionality-of-an-app-in-order-to-help-users-discover-the-right-app-at-the-right-time.">Google Play needs to understand the content and functionality of an app in order to help users discover the right app at the right time.</h4> <p>When developers submit apps to Google Play, they provide information about the app including the app title, description, category and graphic assets. They also give information about the functionality and content of their app. Google then identifies additional characteristics and analyzes user feedback through ratings and engagement metrics. This information helps us recommend the right apps at the right time, whether people are browsing for something new or searching for a specific title.</p> </div> </div> </div> <div id="apps-games-organized--organizing-apps"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="we-take-a-user-centric-approach-to-organizing-and-ranking-apps-in-order-to-create-an-intuitive-and-enjoyable-experience.">We take a user-centric approach to organizing and ranking apps in order to create an intuitive and enjoyable experience.</h4> <p>Ensuring a positive experience when navigating Google Play means making it easy to find the apps our users know and love as well as new and undiscovered titles. The Google Play store gives users a variety of ways to discover the right apps, like browsing our most popular apps, searching for a specific title, or viewing recommendations.</p> <p>Many ranking factors are involved in determining which apps to display:</p> <ul> <li><strong>User relevance:</strong> The most relevant apps to a user depends on where they are browsing or the query they use in a search. </li> <li><strong>Quality of the app experience:</strong> Apps that have strong technical performance and a good user experience are generally favored over lower quality apps.</li> <li><strong>Editorial value:</strong> Google Play provides curated recommendations to help users find content that is noteworthy and interesting. </li> <li><strong>Ads:</strong> Some developers choose to advertise on Google Play similar to other Google properties. These ads are well marked and shown alongside other content. </li> <li><strong>User experience:</strong> Google Play endeavors to ensure users have a positive experience in navigating the wide range of available apps.</li> </ul> <p>For more detailed information on app discovery and ranking, <a data-analytics-label="visit this article" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9958766?hl=en&ref_topic=9958765" rel="noopener noreferrer" target="_blank">visit this article</a>.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> </div></section> <section class="drawer theme-yellow drawer-simple glue-page" id="section--help-developers"> <div class="glue-grid"> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> <div class="glue-expansion-panels glue-grid__col--span-12 glue-grid__col--span-10-xl" data-glue-expansion-panels-key="help-developers"> <div class="glue-expansion-panel glue-expansion_panel__last-item"> <h3 class="glue-expansion-panel__toggle"> <span aria-expanded="false" class="glue-expansion-panel__button" data-analytics="{'eventAction': 'drawer state click', 'eventLabel': 'how does google play help developers build, test, distribute and improve their apps?', 'eventCategory': 'component'}" data-glue-expansion-panel-toggle-for="help-developers" data-handle-by-js="" id="mypanels-1-toggle" tabindex="0"> <span class="glue-expansion-panel__header-text"> <div class="glue-page drawer__panel"> <span class="drawer__headline is-headline-3" data-analytics-label="How does Google Play help developers build, test, distribute and improve their apps?">How does Google Play help developers build, test, distribute and improve their apps?</span> <svg alt="" aria-hidden="true" class="close glue-icon glue-expansion-panel__header-arrow theme-yellow" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#close"></use> </svg> </div> </span> </span> </h3> <div class="glue-expansion-panel__content" data-glue-expansion-panel-initial="collapsed" id="help-developers"> <div class="glue-tabpanels" data-glue-tabpanels="help-developers"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3-md glue-grid__col--span-3-lg glue-grid__col--span-3-xl glue-grid__col--span-4 side-menu__col"> <ul class="side-menu glue-tabpanels__page-list glue-tabs__tablist"> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="help-developers--tools-and-services" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'tools and services', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Tools and services', 'accordion_header': 'How does Google Play help developers build, test, distribute and improve their apps?'}" href="#help-developers--tools-and-services">Tools and services</a> </li> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="help-developers--data-insights" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'data insights', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Data insights', 'accordion_header': 'How does Google Play help developers build, test, distribute and improve their apps?'}" href="#help-developers--data-insights">Data insights</a> </li> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="help-developers--monetization-" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'monetization', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Monetization ', 'accordion_header': 'How does Google Play help developers build, test, distribute and improve their apps?'}" href="#help-developers--monetization-">Monetization</a> </li> <li class="side-menu__item glue-tab" role="tab"> <a aria-controls="help-developers--training" class="is-link" data-analytics="{'eventAction': 'drawer menu item click', 'eventLabel': 'training', 'eventCategory': 'component'}" data-analytics-v4="{'event': 'accordion_tab_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Training', 'accordion_header': 'How does Google Play help developers build, test, distribute and improve their apps?'}" href="#help-developers--training">Training</a> </li> </ul> </div> <div class="glue-grid__col glue-grid__col--span-7 glue-grid__col--span-9-md glue-grid__col--span-9-lg glue-grid__col--span-7-xl padding-7--bottom drawer-content__col" role="tabpanel"> <div class="glue-tabpanels__panel-list glue-tabs__panelgroup"> <div id="help-developers--tools-and-services"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="google-play’s-tools-and-services-are-designed-to-help-developers-test,-monitor,-and-iterate-their-apps-and-games-to-meet-their-users’-needs.">Google Play’s tools and services are designed to help developers test, monitor, and iterate their apps and games to meet their users’ needs.</h4> <p>Helpful testing and interaction tools help developers experiment to create lasting and more meaningful connections with their users. The Google Play platform helps developers react with agility and flexibility when improving the quality of their apps and games. Tools for staged rollouts, beta testing, and early warning alerts empower developers to create better user experiences.</p> <p>Learn more about how the <a data-analytics-label="Google Play Console" data-module="FAQs" data-section="Learn more" href="https://play.google.com/console/about/" rel="noopener noreferrer" target="_blank">Google Play Console</a> can help developers:</p> </div> <section class="grid-drawer margin-5--top"> <div class="grid-drawer__card margin-6--top"> <picture class="grid-drawer__img"> <source srcset="https://lh3.googleusercontent.com/9YeSmA7JfuxourmNhKlSZ6hoUlqX95L59KGEVNtaAD7K1_a3JdKqzHQxFlRw2csFfcwIc1YVutXzRgjF6Qn-4RG7Aqi1UQt6Poz0EQ=w120-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/9YeSmA7JfuxourmNhKlSZ6hoUlqX95L59KGEVNtaAD7K1_a3JdKqzHQxFlRw2csFfcwIc1YVutXzRgjF6Qn-4RG7Aqi1UQt6Poz0EQ=w120-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/9YeSmA7JfuxourmNhKlSZ6hoUlqX95L59KGEVNtaAD7K1_a3JdKqzHQxFlRw2csFfcwIc1YVutXzRgjF6Qn-4RG7Aqi1UQt6Poz0EQ=w100-e365" height="120" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="120"/> </picture> <h3 class="grid-drawer__title is-body margin-3--top">Build a high quality app or game</h3> <a aria-label="Explore how to build a high quality app or game" class="grid-drawer__link" data-analytics-v4="{'event': 'cta_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Explore', 'link_type': 'external', 'link_url': 'https://play.google.com/console/about/build-a-high-quality-app-or-game/'}" href="https://play.google.com/console/about/build-a-high-quality-app-or-game/">Explore</a> </div> <div class="grid-drawer__card margin-6--top"> <picture class="grid-drawer__img"> <source srcset="https://lh3.googleusercontent.com/px4ljVMpNHUfZlVCwE0f9IsUaUZz8MxfU3m8s58xf3230iurxa6Axz-olE_gEMODuX_xPNN0TS_dzOnDBt8hRM5TRYqcNyFO0CuT=w120-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/px4ljVMpNHUfZlVCwE0f9IsUaUZz8MxfU3m8s58xf3230iurxa6Axz-olE_gEMODuX_xPNN0TS_dzOnDBt8hRM5TRYqcNyFO0CuT=w120-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/px4ljVMpNHUfZlVCwE0f9IsUaUZz8MxfU3m8s58xf3230iurxa6Axz-olE_gEMODuX_xPNN0TS_dzOnDBt8hRM5TRYqcNyFO0CuT=w100-e365" height="120" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="120"/> </picture> <h3 class="grid-drawer__title is-body margin-3--top">Release with confidence</h3> <a aria-label="Explore how to release with confidence" class="grid-drawer__link" data-analytics-v4="{'event': 'cta_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Explore', 'link_type': 'external', 'link_url': 'https://play.google.com/console/about/release/'}" href="https://play.google.com/console/about/release/">Explore</a> </div> <div class="grid-drawer__card margin-6--top"> <picture class="grid-drawer__img"> <source srcset="https://lh3.googleusercontent.com/ozfPAOS3b5sCeJQYQg6urHocvRAEr5earMfOWUshmBY2MGjkuUlWpSd8lAxnSeKaNWEh-LkvdAUXL2o9JoUjazskfioItKzikm6c_QE=w120-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/ozfPAOS3b5sCeJQYQg6urHocvRAEr5earMfOWUshmBY2MGjkuUlWpSd8lAxnSeKaNWEh-LkvdAUXL2o9JoUjazskfioItKzikm6c_QE=w120-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/ozfPAOS3b5sCeJQYQg6urHocvRAEr5earMfOWUshmBY2MGjkuUlWpSd8lAxnSeKaNWEh-LkvdAUXL2o9JoUjazskfioItKzikm6c_QE=w100-e365" height="120" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="120"/> </picture> <h3 class="grid-drawer__title is-body margin-3--top">Grow your audience</h3> <a aria-label="Explore how to grow your audience" class="grid-drawer__link" data-analytics-v4="{'event': 'cta_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Explore', 'link_type': 'external', 'link_url': 'https://play.google.com/console/about/grow-your-audience/'}" href="https://play.google.com/console/about/grow-your-audience/">Explore</a> </div> <div class="grid-drawer__card margin-6--top"> <picture class="grid-drawer__img"> <source srcset="https://lh3.googleusercontent.com/1mDKLFwh0s9eqofenTdJGOA8Z-iX9oKg_d0L_xQG-CEBDvy7_qumNVanU98FAnxbCeJgBme92gMOkA2DX2VKNKv3DerkNhD5BqA6Xg=w120-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/1mDKLFwh0s9eqofenTdJGOA8Z-iX9oKg_d0L_xQG-CEBDvy7_qumNVanU98FAnxbCeJgBme92gMOkA2DX2VKNKv3DerkNhD5BqA6Xg=w120-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/1mDKLFwh0s9eqofenTdJGOA8Z-iX9oKg_d0L_xQG-CEBDvy7_qumNVanU98FAnxbCeJgBme92gMOkA2DX2VKNKv3DerkNhD5BqA6Xg=w100-e365" height="120" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="120"/> </picture> <h3 class="grid-drawer__title is-body margin-3--top">Monetize with ease</h3> <a aria-label="Explore how to monetize with ease" class="grid-drawer__link" data-analytics-v4="{'event': 'cta_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Explore', 'link_type': 'external', 'link_url': 'https://play.google.com/console/about/monetize/'}" href="https://play.google.com/console/about/monetize/">Explore</a> </div> <div class="grid-drawer__card margin-6--top"> <picture class="grid-drawer__img"> <source srcset="https://lh3.googleusercontent.com/KAYhDmQhwzwusyqZXlNk5DTuiIRQIRGA681vAh5UCS2KG2xig59x1QmkPzsnh-Kif5JTNffhbp3fVV7K_rDjc0BigwnqZyx2QWCA=w120-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/KAYhDmQhwzwusyqZXlNk5DTuiIRQIRGA681vAh5UCS2KG2xig59x1QmkPzsnh-Kif5JTNffhbp3fVV7K_rDjc0BigwnqZyx2QWCA=w120-e365"/> <img alt="" class="lazy-img" data-src="https://lh3.googleusercontent.com/KAYhDmQhwzwusyqZXlNk5DTuiIRQIRGA681vAh5UCS2KG2xig59x1QmkPzsnh-Kif5JTNffhbp3fVV7K_rDjc0BigwnqZyx2QWCA=w100-e365" height="120" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="120"/> </picture> <h3 class="grid-drawer__title is-body margin-3--top">Engage and retain users</h3> <a aria-label="Explore how to engage and retain users" class="grid-drawer__link" data-analytics-v4="{'event': 'cta_click', 'module_name': 'FAQs', 'section_header': 'Learn more', 'link_text': 'Explore', 'link_type': 'external', 'link_url': 'https://play.google.com/console/about/engage-and-retain-your-users/'}" href="https://play.google.com/console/about/engage-and-retain-your-users/">Explore</a> </div> </section> </div> </div> <div id="help-developers--data-insights"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="google-play-knows-that-actionable-data-is-critical-for-developers-to-improve-their-user-experience-and-grow-their-businesses.">Google Play knows that actionable data is critical for developers to improve their user experience and grow their businesses.</h4> <p>The data helps developers understand the lifecycle of their app: from how it is discovered in the Google Play store, to how users engage with it, and what users are willing to pay for it. Developers also have access to ratings and reviews to understand user feedback and respond to concerns.</p> <p>Developers also have access to aggregated data to benchmark their performance across the ecosystem. They can access data through the <a data-analytics-label="Play Console, in downloadable formats, and APIs" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/6135870" rel="noopener noreferrer" target="_blank">Play Console, in downloadable formats, and APIs</a>, and continually invest to make metrics and visualizations more helpful.</p> <p>Google Play ensures that the data collected and shared with developers about their apps protects the privacy and security of our users via our <a data-analytics-label="privacy policy" data-module="FAQs" data-section="Learn more" href="https://policies.google.com/privacy" rel="noopener noreferrer" target="_blank">privacy policy</a> Our data deletion policy also empowers users with greater clarity and control over their in-app data.</p> <p>For more information on the <a data-analytics-label="statistics and insights" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/topic/7071935" rel="noopener noreferrer" target="_blank">statistics and insights</a> available to developers visit the <a data-analytics-label="Play Console Help Center" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/topic=3450769" rel="noopener noreferrer" target="_blank">Play Console Help Center</a> and <a data-analytics-label="play.google.com/console/about/" data-module="FAQs" data-section="Learn more" href="https://play.google.com/console/about/" rel="noopener noreferrer" target="_blank">play.google.com/console/about/</a>. For more information on data access <a data-analytics-label="visit this page" data-module="FAQs" data-section="Learn more" href="https://support.google.com/googleplay/android-developer/answer/9959470?hl=en&ref_topic=9958765" rel="noopener noreferrer" target="_blank">visit this page</a>.</p> </div> </div> </div> <div id="help-developers--monetization-"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="google-play-commerce-unlocks-the-ability-for-developers-to-generate-revenue-in-over-190-markets-with-buyer-access,-monetization-tools,-tax-&-compliance-support,-and-trusted-&-secure-purchases.">Google Play Commerce unlocks the ability for developers to generate revenue in over 190 markets with buyer access, monetization tools, tax & compliance support, and trusted & secure purchases.</h4> <p>We believe the creativity and passion developers show in building incredible experiences requires a commerce platform designed to help them reach their monetization goals.</p> <p>Developers have flexibility in building a monetization model that best suits their app or game, including one or more combinations of selling in-app items, subscriptions, and paid apps.</p> <p>Get the latest on Google Play’s commerce platform or learn how to start generating revenue from an app or game by visiting the <a data-analytics-label="Google Play Commerce" data-module="FAQs" data-section="Learn more" href="https://play.google.com/console/about/guides/play-commerce/#getting-started-section" rel="noopener noreferrer" target="_blank">Google Play Commerce</a> homepage.</p> </div> </div> </div> <div id="help-developers--training"> <div class="content-drawer glue-tabpanels__panel-content"> <div class="content-drawer__markdown"> <h4 id="the-google-play-academy-is-free-of-charge-to-developers,-business-people,-and-marketers-of-google-play-apps-and-games.">The Google Play Academy is free-of-charge to developers, business people, and marketers of Google Play apps and games.</h4> <p>Google Play shares best practices to build a successful app or game business and keep developers updated on changes in our tools. The <a data-analytics-label="Google Play Academy" data-module="FAQs" data-section="Learn more" href="https://g.co/playacademy/consoleabout" rel="noopener noreferrer" target="_blank">Google Play Academy</a> is a free-of-charge e-learning platform for developers, business people, and marketers of Google Play apps and games. The courses are offered in 13 languages to anyone with a Google Account.</p> <p>Over 200 step-by-step courses are currently offered and can be applied within minutes. Topics include:</p> <ul> <li>How to use Google Play Console features and distribute an app or game</li> <li>Best practices for achieving success in an app or game business</li> <li>Guidance for staying on the right side of Google Play policies</li> </ul> <h4 id="free-certificate-in-mobile-marketing-essentials">Free certificate in mobile marketing essentials</h4> <p><a data-analytics-label="Google Play Store Listing Certificate" data-module="FAQs" data-section="Learn more" href="http://play.google.com/academy/certificate" rel="noopener noreferrer" target="_blank">Google Play Store Listing Certificate</a> is an industry recognized certificate designed to prove expertise your ability to effectively promote mobile apps and games on Google Play. After learners take the free training and pass the exam, they can join our <a data-analytics-label="alumni network" data-module="FAQs" data-section="Learn more" href="https://developers.google.com/certification/directory/play" rel="noopener noreferrer" target="_blank">alumni network</a>.</p> <p>Developers can also follow us via the <a data-analytics-label="Android developer blog" data-module="FAQs" data-section="Learn more" href="https://android-developers.googleblog.com/" rel="noopener noreferrer" target="_blank">Android developer blog</a>, <a data-analytics-label="LinkedIn" data-module="FAQs" data-section="Learn more" href="https://www.linkedin.com/showcase/googleplaybiz/" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a data-analytics-label="Android Developer YouTube" data-module="FAQs" data-section="Learn more" href="https://www.youtube.com/user/androiddevelopers/" rel="noopener noreferrer" target="_blank">Android Developer YouTube</a>, and <a data-analytics-label="Twitter" data-module="FAQs" data-section="Learn more" href="https://twitter.com/GooglePlayBiz" rel="noopener noreferrer" target="_blank">Twitter</a> for news and updates.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col--span-0 glue-grid__col--span-1-xl"></div> </div></section> <section class="grid-default glue-page grid-redesign"> <div class="glue-grid"> <div class="grid-default__header glue-grid__col glue-grid__col--span-12"> <h2 class="grid-redesign__title glue-text-center" data-ga4-track-scrolling="" data-heading="Latest news" id="grid">Latest news</h2> </div> <div class="grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-12-md glue-grid__col--span-6-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img"> <source srcset="https://lh3.googleusercontent.com/roplMgqK6wLfmIdiaADbo2HmwDxVOl4nXvFNaR55PfC1jsomrieoyLzbSy64kzk9NrlNPbYimXEVcKPQ53ASWIqJkAoPZQG0aW7P4zSx3roESO6dmnvA=w800-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/roplMgqK6wLfmIdiaADbo2HmwDxVOl4nXvFNaR55PfC1jsomrieoyLzbSy64kzk9NrlNPbYimXEVcKPQ53ASWIqJkAoPZQG0aW7P4zSx3roESO6dmnvA=w800-e365"/> <img alt="Google Economic Impact" class="lazy-img" data-src="https://lh3.googleusercontent.com/roplMgqK6wLfmIdiaADbo2HmwDxVOl4nXvFNaR55PfC1jsomrieoyLzbSy64kzk9NrlNPbYimXEVcKPQ53ASWIqJkAoPZQG0aW7P4zSx3roESO6dmnvA=w100-e365" height="300" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="400"/> </picture> <p class="grid-default__eyebrow redesign-eyebrow">Apr 2024</p> <h3 class="grid-default__title is-headline-5">Google’s economic impact in the U.S. in 2023</h3> <p class="grid-default__copy is-body-small">In 2023, Google services like Google Play helped provide $739 billion of economic activity for millions of American businesses, nonprofits, publishers, creators and developers.</p> <a aria-label="Learn more - Google’s economic impact in the U.S. in 2023" class="redesign-link grid-default__cta" data-analytics="{'eventAction': 'cta click', 'eventLabel': 'learn more - https://economicimpact google/?utm source=google&utm medium=referral&utm campaign=eir2023&utm term=play', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'cta_click', 'module_name': 'Grid', 'section_header': 'Latest news', 'link_text': 'Learn more', 'link_type': 'external', 'link_url': 'https://economicimpact.google/?utm_source=google&utm_medium=referral&utm_campaign=eir2023&utm_term=play'}" href="https://economicimpact.google/?utm_source=google&utm_medium=referral&utm_campaign=eir2023&utm_term=play" rel="noopener" target="_blank"> Learn more <svg alt="" aria-hidden="true" class="arrow-forward glue-icon grid-default__cta-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-12-md glue-grid__col--span-6-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img"> <source srcset="https://lh3.googleusercontent.com/Yg024ZfzUhIbY3dhfkliYJKyMhJEA6o_DQKujBwDRJ1eW2R6ftOqtjfvBvdCqL1CWxKH3g2nBx0EngE7ZwXZqPG3AN4Ilrpr2MqwiUUoqoyu6Yoo7UEI=w800-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/Yg024ZfzUhIbY3dhfkliYJKyMhJEA6o_DQKujBwDRJ1eW2R6ftOqtjfvBvdCqL1CWxKH3g2nBx0EngE7ZwXZqPG3AN4Ilrpr2MqwiUUoqoyu6Yoo7UEI=w800-e365"/> <img alt="Google Play logo" class="lazy-img" data-src="https://lh3.googleusercontent.com/Yg024ZfzUhIbY3dhfkliYJKyMhJEA6o_DQKujBwDRJ1eW2R6ftOqtjfvBvdCqL1CWxKH3g2nBx0EngE7ZwXZqPG3AN4Ilrpr2MqwiUUoqoyu6Yoo7UEI=w100-e365" height="300" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="400"/> </picture> <p class="grid-default__eyebrow redesign-eyebrow">Dec 2021</p> <h3 class="grid-default__title is-headline-5">How to sustain a safe, thriving app and game ecosystem</h3> <p class="grid-default__copy is-body-small">Apps and games platforms need to balance consumers’ expectations of choice and safety, developers’ desire to innovate and grow, and their own need for a viable business model.</p> <a aria-label="Learn more - How to sustain a safe, thriving app and game ecosystem" class="redesign-link grid-default__cta" data-analytics="{'eventAction': 'cta click', 'eventLabel': 'learn more - https://blog google/outreach-initiatives/public-policy/how-sustain-safe-thriving-app-and-game-ecosystem/', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'cta_click', 'module_name': 'Grid', 'section_header': 'Latest news', 'link_text': 'Learn more', 'link_type': 'external', 'link_url': 'https://blog.google/outreach-initiatives/public-policy/how-sustain-safe-thriving-app-and-game-ecosystem/'}" href="https://blog.google/outreach-initiatives/public-policy/how-sustain-safe-thriving-app-and-game-ecosystem/" rel="noopener" target="_blank"> Learn more <svg alt="" aria-hidden="true" class="arrow-forward glue-icon grid-default__cta-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#arrow-forward"></use> </svg> </a> </div> <div class="grid-default__card glue-grid__col glue-grid__col--span-4 glue-grid__col--span-12-md glue-grid__col--span-6-lg glue-grid__col--span-4-xl"> <picture class="grid-default__img"> <source srcset="https://lh3.googleusercontent.com/wSWpASZD2uFJJHSA4roRFTi1BMB-or-YLbOlJJW5aJpzP6GvIcGHfbKtRSAQyuMpYE4uMgOdHAtBRzQv1QF-DXgRZEIwNHhlXGMIcq4IhcN9M5xHoA=w800-rw-e365" type="image/webp"/> <source srcset="https://lh3.googleusercontent.com/wSWpASZD2uFJJHSA4roRFTi1BMB-or-YLbOlJJW5aJpzP6GvIcGHfbKtRSAQyuMpYE4uMgOdHAtBRzQv1QF-DXgRZEIwNHhlXGMIcq4IhcN9M5xHoA=w800-e365"/> <img alt="Notes From Google Play" class="lazy-img" data-src="https://lh3.googleusercontent.com/wSWpASZD2uFJJHSA4roRFTi1BMB-or-YLbOlJJW5aJpzP6GvIcGHfbKtRSAQyuMpYE4uMgOdHAtBRzQv1QF-DXgRZEIwNHhlXGMIcq4IhcN9M5xHoA=w100-e365" height="300" loading="lazy" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="400"/> </picture> <p class="grid-default__eyebrow redesign-eyebrow">Dec 2021</p> <h3 class="grid-default__title is-headline-5">Launching Notes from Google Play | A year of evolution</h3> <p class="grid-default__copy is-body-small">We’re kicking off Notes from Google Play, a new series where several times a year we celebrate your creativity and impact, and share key insights and best practices, to inspire you to be bolder, go further, and build even more innovative apps and games.</p> <a aria-label="Learn more - Launching Notes from Google Play | A year of evolution" class="redesign-link grid-default__cta" data-analytics="{'eventAction': 'cta click', 'eventLabel': 'learn more - https://android-developers googleblog com/2021/12/launching-notes-from-google-play html', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'cta_click', 'module_name': 'Grid', 'section_header': 'Latest news', 'link_text': 'Learn more', 'link_type': 'external', 'link_url': 'https://android-developers.googleblog.com/2021/12/launching-notes-from-google-play.html'}" href="https://android-developers.googleblog.com/2021/12/launching-notes-from-google-play.html" rel="noopener" target="_blank"> Learn more <svg alt="" aria-hidden="true" class="arrow-forward glue-icon grid-default__cta-icon glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#arrow-forward"></use> </svg> </a> </div> </div> </section> </main> <footer class="glue-footer glue-footer__redesign"> <section class="glue-footer__global"> <h3 class="glue-footer__footnotes-title">Footnotes</h3> <ul class="glue-footer__footnotes-list"> <li class="glue-footer__footnotes-list-item">1. As of 2022</li> </ul> <hr class="glue-footer__separate-line"/> <div class="glue-footer__links-wrapper"> <p class="glue-visually-hidden">Footer links</p> <div class="glue-footer__logo"> <a class="glue-footer__logo__link" data-analytics="{'eventAction': 'footer global link click', 'eventLabel': 'google logo - https://www google com', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Google Logo', 'link_url': 'https://www.google.com', 'link_type': 'external'}" href="https://www.google.com" rel="noopener" target="_blank" title="Google"> <svg alt="" aria-hidden="true" class="google-solid-logo glue-footer__logo-img" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" data-analytics="{'eventAction': 'footer global link click', 'eventLabel': 'policy center - https://play google com/about/developer-content-policy/', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Policy Center', 'link_url': 'https://play.google.com/about/developer-content-policy/', 'link_type': 'external'}" href="https://play.google.com/about/developer-content-policy/" target="_blank">Policy Center</a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" data-analytics="{'eventAction': 'footer global link click', 'eventLabel': 'play console - https://play google com/console/about/', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Play Console', 'link_url': 'https://play.google.com/console/about/', 'link_type': 'external'}" href="https://play.google.com/console/about/" target="_blank">Play Console</a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" data-analytics="{'eventAction': 'footer global link click', 'eventLabel': 'privacy - https://policies google com/privacy', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Privacy', 'link_url': 'https://policies.google.com/privacy', 'link_type': 'external'}" href="https://policies.google.com/privacy" target="_blank">Privacy</a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" data-analytics="{'eventAction': 'footer global link click', 'eventLabel': 'terms - https://policies google com/terms', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Terms', 'link_url': 'https://policies.google.com/terms', 'link_type': 'external'}" href="https://policies.google.com/terms" target="_blank">Terms</a> </li> </ul> <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link" data-analytics="{'eventAction': 'footer support click', 'eventLabel': 'help - https://support google com/?hl=en', 'eventCategory': 'global'}" data-analytics-v4="{'event': 'nav_click', 'module_name': 'Footer', 'section_header': 'undefined', 'link_text': 'Help', 'link_url': 'https://support.google.com/?hl=en', 'link_type': 'external'}" href="https://support.google.com/?hl=en" rel="noopener" target="_blank"> <svg alt="" aria-hidden="true" class="help glue-icon glue-icon--footer glue-icon--24px" role="img"> <use xlink:href="/howplayworks/static/assets/glue/icons.svg#help"></use> </svg> Help </a> </li> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <label class="glue-visually-hidden" for="lang-selector">Change language</label> <select class="glue-form__dropdown glue-footer__lang-dropdown" id="lang-selector" name="lang-selector"> <option data-locale="English (Australia)" value="/intl/en_au/howplayworks/">English - Australia</option> <option data-locale="French (Belgium)" value="/intl/fr_be/howplayworks/">français - Belgique</option> <option data-locale="Dutch (Belgium)" value="/intl/nl_be/howplayworks/">Nederlands - België</option> <option data-locale="Portuguese (Brazil)" value="/intl/pt_br/howplayworks/">português - Brasil</option> <option data-locale="German (Germany)" value="/intl/de_de/howplayworks/">Deutsch - Deutschland</option> <option data-locale="Spanish (Spain)" value="/intl/es_es/howplayworks/">español - España</option> <option data-locale="French (France)" value="/intl/fr_fr/howplayworks/">français - France</option> <option data-locale="English (India)" value="/intl/ALL_in/howplayworks/">English - India</option> <option data-locale="Indonesian (Indonesia)" value="/intl/id_id/howplayworks/">Indonesia - Indonesia</option> <option data-locale="Spanish (Latin America)" value="/intl/es_419/howplayworks/">español - Latinoamérica</option> <option data-locale="Portuguese (Portugal)" value="/intl/pt_pt/howplayworks/">português - Portugal</option> <option data-locale="English (United Kingdom)" value="/intl/ALL_uk/howplayworks/">English - United Kingdom</option> <option data-locale="English (United States)" selected="" value="/howplayworks/">English - United States</option> <option data-locale="Vietnamese (Vietnam)" value="/intl/vi_vn/howplayworks/">Tiếng Việt - Việt Nam</option> <option data-locale="Hindi (India)" value="/intl/hi_in/howplayworks/">हिन्दी - भारत</option> <option data-locale="Chinese (China)" value="/intl/zh_cn/howplayworks/">中文 - 中国</option> <option data-locale="Chinese (Taiwan)" value="/intl/zh_tw/howplayworks/">中文 - 台湾</option> <option data-locale="Japanese (Japan)" value="/intl/ja_jp/howplayworks/">日本語 - 日本</option> <option data-locale="Korean (South Korea)" value="/intl/ko_kr/howplayworks/">한국어 - 대한민국</option> </select> </li> </ul> </div> </section> </footer> <svg style="display: none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <symbol fill="none" id="icon-next" viewbox="0 0 17 20" xmlns="http://www.w3.org/2000/svg"> <path d="M17 10L.5 19.526V.474L17 10z" fill="#3C4043"></path> </symbol> </svg>  <div class="svg-assets" style="display: none;"></div>  <script data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-site-id="play.google/howplayworks/" data-glue-cookie-notification-bar-site-name="How Google Play Works" defer="" src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"></script> <script defer="" src="https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"></script> <script defer="" src="/howplayworks/static/main-legacy.min.js" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"></script> <script defer="" src="https://www.youtube.com/iframe_api" nonce="Gb8gG_QzrTg9Y_dH6TXVHA"></script> <script nonce="Gb8gG_QzrTg9Y_dH6TXVHA">document.addEventListener('DOMContentLoaded', function() { if (window.glue && window.glue.CookieNotificationBar) { const {instance, status: CookieNotificationBarStatus} = window.glue.CookieNotificationBar; function handleCookieStatusChange(event) { if (event.detail.status === CookieNotificationBarStatus.ACCEPTED) { handleAcceptedStatus(); } } instance.listen('loaded', handleCookieStatusChange); instance.listen('statuschange', handleCookieStatusChange); function handleAcceptedStatus() { const w = window; const d = document; const s = 'script'; const l = 'dataLayer'; const i = 'GTM-PDTZBX7'; setTimeout(()=> { window.sessionStorage.setItem('CookieNotificationBarStatus', CookieNotificationBarStatus.ACCEPTED); }, 0); w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); const analyticsV4Object = { 'event': 'dataLayer_initialized', 'page_name': 'How Google Play Works Homepage', 'experiments': undefined, }; const analyticsBrowserConfObject = { 'event': 'browser_mode', 'module_name': 'How Google Play Works', 'section_header': 'Landing Page', 'browser_config': { 'forced-colors-active': window.matchMedia('(forced-colors: active)').matches, 'color-scheme': window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light' }, }; window.dataLayer = window.dataLayer || []; window.dataLayer.push(analyticsV4Object); window.dataLayer.push(analyticsBrowserConfObject); } } });</script> </body> </html>