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class="yle__article__header"><div class="sc-dXSnza kgkZEy"><a href="https://yle.fi/t/18-181368/sv" aria-label="Fler artiklar om ämnet Åboland" class="ydscr__sc-w5hh4y-0 bmUGWu">Åboland</a><a href="https://yle.fi/t/18-330776/sv" aria-label="Fler artiklar om ämnet Konsumenter" class="ydscr__sc-w5hh4y-0 ftZGBr">Konsumenter</a></div><h1 class="sc-gpHbIA gpXski yle__article__heading yle__article__heading--1">Black Friday utnyttjar vårt impulsiva köpbeteende: ”Vi får en endorfinkick när vi köper saker”</h1><p class="sc-cYoYeT sc-ktvNQe bGefQh evEOoO yle__article__paragraph">Black Friday lockar med stora rabatter och spelar på vår impulsivitet. Johanna Lindström vid Åbo Akademi förklarar hur vi drivs att köpa mer än vi egentligen behöver.</p><figure class="sc-fCSSOr hPmDie yle__article__figure"><script type="application/ld+json">{"@id":"7-10067824","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Johanna Lindström säger att vi konsumenter har blivit mer medvetna om det problematiska med jättekampanjer som Black Friday, men att också företagen har ett ansvar att tänka på hållbarhet och inte bara på att sälja så mycket som möjligt.","copyrightHolder":"Pontus Nyqvist / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-13843676740702c6e844","keywords":"Black Friday,erbjudanden,erbjudandekampanj,marknadsföring,Åbo Akademi,Handelshögskolan vid Åbo Akademi"}}</script><div class="sc-kHpCdB sc-jIiDBi lguLeb gqomnf"><div class="sc-eOrxMY ebTTUj"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732354981/39-13843676740702c6e844 2x,https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354981/39-13843676740702c6e844 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732354981/39-13843676740702c6e844 2x,https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354981/39-13843676740702c6e844 1x"/><img alt="Ett bildkollage med black week erbjudanden på ena sidan och en kvinna som står utomhus på den andra sidan. " src="https://images.cdn.yle.fi/image/upload/c_crop,h_577,w_1026,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354981/39-13843676740702c6e844" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-gtlvkJ bGnPXs"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi gbhPJu"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Öppna bildvisare</span></button></div></div></div><figcaption class="sc-dXYVqG bwfZDm"><span>Johanna Lindström säger att vi konsumenter har blivit mer medvetna om det problematiska med jättekampanjer som Black Friday, men att också företagen har ett ansvar att tänka på hållbarhet och inte bara på att sälja så mycket som möjligt.</span><span> Bild: Pontus Nyqvist / Yle</span></figcaption></figure><div class="sc-dJkDXt cwHXFy"><ul aria-label="Gjord av" class="sc-lkbiLU dqgSED"><li class="sc-dOUtaJ evZve"><a href="https://svenska.yle.fi/u/56-7-132" class="sc-jdabBK hTIaLR">Pontus Nyqvist</a><span aria-hidden="true" class="sc-jdabBK qEMZr">, </span></li><li class="sc-dOUtaJ evZve"><a href="https://svenska.yle.fi/u/56-7-1283" class="sc-jdabBK hTIaLR">Arash Matin</a></li></ul></div><div class="sc-cDFfKL jwwKjk"><div class="sc-ekxNja inTzSl yle__article__date"><time class="sc-NfUAF jgnMoN yle__article__date--published" dateTime="2024-11-25T06:55:25+02:00">25.11.2024 6:55</time></div></div><div class="sc-hSfIdX hGeeee"><button data-testid="default-article-audio-placeholder" class="sc-bCCZMN eOTutY"><span aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-1 exIoZf huiFxY"><span class="ydscr__sc-17sr1bx-4 ydscr__sc-17sr1bx-6 fVOhsW kTNNhq yds-button__icon"><svg width="24" height="24" fill="none" viewBox="0 0 24 24" aria-hidden="true"><path fill="currentColor" fill-rule="evenodd" d="M5.52 2.122a1 1 0 0 1 1.02.037l14 9a1 1 0 0 1 0 1.682l-14 9A1 1 0 0 1 5 21V3a1 1 0 0 1 .52-.878" clip-rule="evenodd"></path></svg></span></span><span class="sc-ggPeai giPXFU">Lyssna (du hör en artificiell röst) 3:52</span></button><div aria-hidden="true" class="sc-ewMzwg kjJNLO"><div data-testid="default-article-audio-player"></div></div><div class="sc-hTUqik cKHSTc"></div></div></header><section class="yle__article__content"><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Köpcentrens skyltfönster täcks av stora skyltar som utlovar massiva rabatter – ”Köp 3, betala för 1”. På nätet och i sociala medier exploderar flödena med tips om de bästa erbjudandena.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Black Friday är runt hörnet.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Det är lätt att man som konsument blir påverkad av all reklam man bombarderas med hela tiden. En del kan känna sig pressade att köpa saker fast de inte behöver något.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– Ibland får man en liten endorfinkick av att köpa något. Det kan också kännas som en belöning och få oss att må bättre. Vi köper kanske mer än vi annars skulle eftersom vi upplever att vi gör ett kap och får saker billigare, säger <strong class="sc-fWxfiP iXNDvf yle__article__strong">Johanna Lindström</strong>, som är universitetslektor i internationell marknadsföring vid Handelshögskolan vid Åbo Akademi</p><h2 class="sc-hUAZgl fEvAFG yle__article__heading yle__article__heading--2">Se vad folk i Åbo tänker om Black Friday</h2><figure class="sc-fCSSOr iRklJF yle__article__figure"><script type="application/ld+json">{"@id":"7-10067824","@context":"https://schema.org","video":{"@type":"VideoObject","name":"Konsumenters reaktioner på Black Friday ","thumbnailUrl":"https://images.cdn.yle.fi/image/upload/c_fill,g_faces,w_1200/q_auto:eco/f_auto/fl_lossy/39-13844446740813434f66","uploadDate":"2024-11-22T15:00:00+02:00","embedUrl":"https://player-v2.yle.fi/test.html#1-72555316"}}</script><div class="sc-kHpCdB sc-jIiDBi lguLeb krHFfh"><div><div data-testid="video-player" class="sc-haUlXw hfaCnz"></div></div></div></figure><h2 class="sc-hUAZgl fEvAFG yle__article__heading yle__article__heading--2">Bidrar till konsumtionshets</h2><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Enligt Johanna Lindström är jättekampanjer som Black Friday – och numera också Black Week och till och med Black Month – utformade för att utnyttja konsumenters impulsiva beteenden.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Vi ska helt enkelt köpa så mycket som möjligt så fort som möjligt.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– Företag försöker styra impulserna så att man fattar ett köpbeslut. De spelar på känslan att man missar något om man inte köper, säger hon.</p><figure class="sc-fCSSOr iRklJF yle__article__figure"><script type="application/ld+json">{"@id":"7-10067824","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Black Week och Black Friday har blivit så stora fenomen att de nästan har tagit över andra reor under året, säger universitetslektor Johanna Lindström. ","copyrightHolder":"Pontus Nyqvist / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-13847076741a145315c2","keywords":"Åbo Akademi,Handelshögskolan vid Åbo Akademi,internationell marknadsföring"}}</script><div class="sc-kHpCdB sc-jIiDBi lguLeb gqomnf"><div class="sc-eOrxMY ebTTUj"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732354465/39-13847076741a145315c2 2x,https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354465/39-13847076741a145315c2 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732354465/39-13847076741a145315c2 2x,https://images.cdn.yle.fi/image/upload/ar_1.5,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354465/39-13847076741a145315c2 1x"/><img alt="En kvinna i halsduk och jacka står utanför ASA-huset i Åbo medan det snöar. " src="https://images.cdn.yle.fi/image/upload/c_crop,h_3375,w_6000,x_0,y_41/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732354465/39-13847076741a145315c2" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-gtlvkJ bGnPXs"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi gbhPJu"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Öppna bildvisare</span></button></div></div></div><figcaption class="sc-dXYVqG bwfZDm"><span>Black Week och Black Friday har blivit så stora fenomen att de nästan har tagit över andra reor under året, säger universitetslektor Johanna Lindström. </span><span> Bild: Pontus Nyqvist / Yle</span></figcaption></figure><h2 class="sc-hUAZgl fEvAFG yle__article__heading yle__article__heading--2">Akta dig för falska erbjudanden</h2><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph"><a class="sc-kdZDfM eMYFYw yle__article__link" href="https://svenska.yle.fi/a/7-10046140" role="link">En del företag höjer också priserna på sina varor strax innan kampanjerna,</a> så att rabatterna ska verka större än de egentligen är.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– Det är kanske inte helt etiskt gentemot konsumenterna. Forskning visar att upp till en tredjedel av erbjudandena kan vara manipulerade på det sättet. Det är problematiskt, säger Lindström.</p><div class="sc-dWFMZf lapiRR"><div></div></div><h2 class="sc-hUAZgl fEvAFG yle__article__heading yle__article__heading--2">Ha is i magen och handla medvetet</h2><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Idag sker handlandet inte enbart i de fysiska butikerna. Med möjligheten att handla på nätet, där vi också ständigt stöter på reklam om olika erbjudanden, ökar också risken för att impulsköpa saker.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– Vi utsätts konstant för meddelanden. Medvetenhet är viktig. Fundera på vad du faktiskt behöver och försök sortera bort onödiga erbjudanden.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Det gäller alltså att ha is i magen och försöka ta reda på om erbjudandena verkligen är så bra som de verkar.</p><h2 class="sc-hUAZgl fEvAFG yle__article__heading yle__article__heading--2">Kan påverka vårt köpbeteende på lång sikt</h2><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Enligt Johanna Lindström kan Black Friday möjligen påverka vårat köpbeteende för resten av året.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– Det är svårt att säga om långsiktiga följder ännu. Men det kan leda till mer medveten konsumtion och att man styr sina köp till perioder med bra erbjudanden.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Trots att jättekampanjerna kan verka som en guldgruva för företagen, kan det också leda till problem för dem i längden om konsumtionen koncentreras till en begränsad del av året.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">– En utmaning kan vara att se till att generera tillräckligt med verksamhet under resten av året också, säger Lindström.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph"><em class="sc-kwAWXe irzlZs yle__article__emphasis">Black Friday kommer från USA och infaller alltid fredagen efter tacksägelsedagen (Thanksgiving) som är den fjärde torsdagen i november. I år är alltså Black Friday den 29 november.</em></p></section><footer class="yle__article__footer"><div class="sc-kQpaOl sInQL"></div><h2 class="sc-cmtsID ZHqiY">Mer om ämnet: Paketet innehåller 1 länk</h2><h2 class="sc-flQbIK kfdUfo yle__article__heading yle__article__heading--3" aria-hidden="true">Mer om ämnet</h2><div class="yle__article__links" role="list" aria-label="Mer om ämnet"><div role="listitem" class="sc-heWoWI cSoSYD"><div class="sc-dXBkjp hQnaWK"><div class="sc-Njkoi hXpCel"><div class="sc-iQmTax cUFFZL"><div class="sc-kRANkS iIgcbc"><a href="https://yle.fi/t/18-208996/sv" aria-label="Fler artiklar om ämnet Priser" class="ydscr__sc-w5hh4y-0 ftZGBr">Priser</a></div><h3 class="sc-fTSiuw fzPWGL"><a href="https://yle.fi/a/7-10064710" class="sc-cyzOrX ggqjVr">Därför känns det som att det är rea hela tiden</a></h3><time class="sc-iJQmut kZgkoB">2024</time></div></div><div class="sc-iVjOZL lnhOsQ"><div class="sc-jfLonk fKVPHU"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1080,x_408,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1728027328/39-135849466ff9872c520f 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1080,x_408,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1728027328/39-135849466ff9872c520f 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1728027328/39-135849466ff9872c520f 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1728027328/39-135849466ff9872c520f 1x"/><img alt="En kvinna med blont hår och ljusgrå t-skjorta ler mot kameran. 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","caption":"Johanna Lindström säger att vi konsumenter har blivit mer medvetna om det problematiska med jättekampanjer som Black Friday, men att också företagen har ett ansvar att tänka på hållbarhet och inte bara på att sälja så mycket som möjligt.","source":"Pontus Nyqvist \u002F Yle","id":"39-13843676740702c6e844","type":"image","alts":[{"language":"swe","value":"Ett bildkollage med black week erbjudanden på ena sidan och en kvinna som står utomhus på den andra sidan. "}],"blurhash":"LIFFgL~q%hNMxvD*RO?G-;RPRiae","tags":[{"label":[{"language":"eng","value":"Black Friday"},{"language":"fin","value":"Black Friday"},{"language":"swe","value":"Black Friday"}],"extId":"18-141607"},{"label":[{"language":"fin","value":"tarjoukset"},{"language":"swe","value":"erbjudanden"}],"extId":"18-30218"},{"label":[{"language":"fin","value":"tarjouskampanja"},{"language":"swe","value":"erbjudandekampanj"}],"extId":"18-25831"},{"label":[{"language":"fin","value":"markkinointi"},{"language":"swe","value":"marknadsföring"}],"extId":"18-219028"},{"label":[{"language":"fin","value":"Åbo Akademi"},{"language":"swe","value":"Åbo Akademi"}],"extId":"18-181871"},{"label":[{"language":"fin","value":"Åbo Akademin kauppakorkeakoulu"},{"language":"swe","value":"Handelshögskolan vid Åbo Akademi"}],"extId":"18-253402"}],"copyright":[{"language":"und","value":"Pontus Nyqvist \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":0,"width":1026,"height":577}},{"name":"2:3","aspect":0.67,"coordinates":{"x":501,"y":0,"width":456,"height":684}},{"name":"1:1","aspect":1,"coordinates":{"x":342,"y":0,"width":684,"height":684}}],"height":684,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-11-22T13:51:08+02:00","modified":"2024-11-23T11:43:10+02:00","version":"1732354981","width":1026,"recommendedFormat":"jpg"},{"text":"Black Friday lockar med stora rabatter och spelar på vår impulsivitet. Johanna Lindström vid Åbo Akademi förklarar hur vi drivs att köpa mer än vi egentligen behöver.","type":"text"},{"text":"Köpcentrens skyltfönster täcks av stora skyltar som utlovar massiva rabatter – ”Köp 3, betala för 1”. På nätet och i sociala medier exploderar flödena med tips om de bästa erbjudandena.","type":"text"},{"text":"Black Friday är runt hörnet.","type":"text"},{"text":"Det är lätt att man som konsument blir påverkad av all reklam man bombarderas med hela tiden. En del kan känna sig pressade att köpa saker fast de inte behöver något.","type":"text"},{"text":"– Ibland får man en liten endorfinkick av att köpa något. Det kan också kännas som en belöning och få oss att må bättre. Vi köper kanske mer än vi annars skulle eftersom vi upplever att vi gör ett kap och får saker billigare, säger **Johanna Lindström**, som är universitetslektor i internationell marknadsföring vid Handelshögskolan vid Åbo Akademi","type":"text"},{"level":2,"text":"Se vad folk i Åbo tänker om Black Friday","type":"heading"},{"id":"1-72555316","type":"video","programResponse":{"series":{"title":{"main":{"swe":"Yle Åboland - video","fin":"Yle Åboland - video"}},"image":{"cover":{"fin":{"type":"Image","id":"14-svyle-3148495830e1dc3835b","version":1739537132}},"square":{"fin":{"type":"Image","id":"13-1-2805845-1576234587050","version":1739537132}},"main":{"fin":{"type":"Image","id":"14-svyle-3148495830e1dc3835b","version":1739537132}}}},"publications":[{"tags":["archive"],"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-fem"},"startTime":"2024-11-22T15:00:00+02:00","geoRestriction":"None","type":"Publication","id":"4-72555317","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"16:9","type":"VideoTrack","duration":"PT72S"},"captionTracks":[{"type":"CaptionTrack","language":"swe","kind":"translation"}],"downloadable":false,"type":"Video","duration":"PT72S","audioTracks":[{"format":"stereo","type":"AudioTrack","duration":"PT72S","language":"swe"}],"id":"67-5ee45848985741ee97b0f8822f10befa","available":true}}],"title":{"main":{"swe":"Konsumenters reaktioner på Black Friday "}},"id":"1-72555316","image":{"main":{"swe":{"type":"Image","id":"39-13844446740813434f66","version":1732280780},"fin":{"type":"Image","id":"39-13844446740813434f66","version":1732280780}}}}},{"level":2,"text":"Bidrar till konsumtionshets","type":"heading"},{"text":"Enligt Johanna Lindström är jättekampanjer som Black Friday – och numera också Black Week och till och med Black Month – utformade för att utnyttja konsumenters impulsiva beteenden.","type":"text"},{"text":"Vi ska helt enkelt köpa så mycket som möjligt så fort som möjligt.","type":"text"},{"text":"– Företag försöker styra impulserna så att man fattar ett köpbeslut. De spelar på känslan att man missar något om man inte köper, säger hon.","type":"text"},{"displayStyle":"normal","aspect":1.5,"alt":"En kvinna i halsduk och jacka står utanför ASA-huset i Åbo medan det snöar. ","caption":"Black Week och Black Friday har blivit så stora fenomen att de nästan har tagit över andra reor under året, säger universitetslektor Johanna Lindström. ","source":"Pontus Nyqvist \u002F Yle","id":"39-13847076741a145315c2","type":"image","alts":[{"language":"swe","value":"En kvinna i halsduk och jacka står utanför ASA-huset i Åbo medan det snöar. "}],"blurhash":"LGDl.%RPyC$g~qD%9F-o-;oJaKt8","tags":[{"label":[{"language":"fin","value":"Åbo Akademi"},{"language":"swe","value":"Åbo Akademi"}],"extId":"18-181871"},{"label":[{"language":"fin","value":"Åbo Akademin kauppakorkeakoulu"},{"language":"swe","value":"Handelshögskolan vid Åbo Akademi"}],"extId":"18-253402"},{"label":[{"language":"fin","value":"kansainvälinen markkinointi"},{"language":"swe","value":"internationell marknadsföring"}],"extId":"18-338219"}],"copyright":[{"language":"und","value":"Pontus Nyqvist \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":41,"width":6000,"height":3375}},{"name":"2:3","aspect":0.67,"coordinates":{"x":2079,"y":0,"width":2666,"height":4000}},{"name":"1:1","aspect":1,"coordinates":{"x":1750,"y":0,"width":4000,"height":4000}}],"height":4000,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-11-23T11:32:53+02:00","modified":"2024-11-23T11:34:31+02:00","version":"1732354465","width":6000,"recommendedFormat":"jpg"},{"level":2,"text":"Akta dig för falska erbjudanden","type":"heading"},{"text":"[En del företag höjer också priserna på sina varor strax innan kampanjerna,](https:\u002F\u002Fsvenska.yle.fi\u002Fa\u002F7-10046140) så att rabatterna ska verka större än de egentligen är.","type":"text"},{"text":"– Det är kanske inte helt etiskt gentemot konsumenterna. Forskning visar att upp till en tredjedel av erbjudandena kan vara manipulerade på det sättet. Det är problematiskt, säger Lindström.","type":"text"},{"id":"47-a4989bde-20c4-42c5-99ac-b87f7869ca90","type":"tehtava-exam"},{"level":2,"text":"Ha is i magen och handla medvetet","type":"heading"},{"text":"Idag sker handlandet inte enbart i de fysiska butikerna. Med möjligheten att handla på nätet, där vi också ständigt stöter på reklam om olika erbjudanden, ökar också risken för att impulsköpa saker.","type":"text"},{"text":"– Vi utsätts konstant för meddelanden. Medvetenhet är viktig. Fundera på vad du faktiskt behöver och försök sortera bort onödiga erbjudanden.","type":"text"},{"text":"Det gäller alltså att ha is i magen och försöka ta reda på om erbjudandena verkligen är så bra som de verkar.","type":"text"},{"level":2,"text":"Kan påverka vårt köpbeteende på lång sikt","type":"heading"},{"text":"Enligt Johanna Lindström kan Black Friday möjligen påverka vårat köpbeteende för resten av året.","type":"text"},{"text":"– Det är svårt att säga om långsiktiga följder ännu. Men det kan leda till mer medveten konsumtion och att man styr sina köp till perioder med bra erbjudanden.","type":"text"},{"text":"Trots att jättekampanjerna kan verka som en guldgruva för företagen, kan det också leda till problem för dem i längden om konsumtionen koncentreras till en begränsad del av året.","type":"text"},{"text":"– En utmaning kan vara att se till att generera tillräckligt med verksamhet under resten av året också, säger Lindström.","type":"text"},{"text":"*Black Friday kommer från USA och infaller alltid fredagen efter tacksägelsedagen (Thanksgiving) som är den fjärde torsdagen i november. 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