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7 Personalized Video Intros to Boost Sales Outreach
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font-size: 30px; font-weight: 600; } .article-richtext h2 { font-size: 24px; font-weight: 600; } .article-richtext h3 { font-size: 20px; font-weight: 500; } .article-richtext h4 { font-size: 18px; font-weight: 500; } .article-richtext h5 { font-size: 16px; font-weight: 500; } .article-richtext p, .article-richtext ol, .article-richtext ul { margin-bottom: 24px; font-weight: 400; } .article-richtext blockquote { margin-bottom: 24px; font-size: 18px; line-height: 1.4 } .article-richtext figure { margin-bottom: 24px } .article-richtext a { color: var(--purple); } </style></div><div class="article-hero-wrapper"><div class="article-category">Sales Outreach</div><h1>7 Personalized Video Intros to Boost Sales Outreach</h1><div class="article-author-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" alt="" class="article-author-image w-dyn-bind-empty"/><div class="text-secondary">Post by: </div><div>Tejas Shahasane</div></div><div class="paragraph-small text-secondary">October 29, 2024</div></div><div class="article-richtext w-richtext"><p>It’s getting tougher and tougher to capture anyone’s attention online. Between countless emails, ads, and messages, how do you make your outreach stand out? The answer: video. A well-made, creative sales video isn’t just about pitching a product—it’s about making a real connection, and that’s what people crave.</p><p>Here are some fresh, creative video intros to level up your outreach and give your prospects something to remember you by.</p><h2><strong>1. The Unexpected Introduction</strong></h2><p>Forget cookie-cutter intros—dare to be different. Send a short, personalized video that doesn’t feel scripted or salesy. Keep it real, even a little raw. Talk directly to the person like you’re chatting with a friend.</p><p>Imagine you’re contacting a small business owner. Start with something like: </p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb89c5c88e36205ebae6_6729c3a03545184f7e28d75d_6729c09e9eda488e289ce0c7_Blog%252520GIFs%252520Video.gif" alt=""Hey [Name], I came across your store online, and I’ve got to say, I love what you’re doing! Managing [specific area of their business] must be tough—I’ve got a few ideas that could help."" loading="lazy"/></div></figure><p>The key here is authenticity. Don’t worry about perfection. Let them see you’re a real person, and genuinely interested in what they’re doing.</p><h2><strong>2. Storytelling Instead of Selling</strong></h2><p>People connect with stories. Instead of launching into why your product is amazing, tell a story that the prospect can relate to.</p><p>Think about a real example: </p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb8ac5c88e36205ebb04_6729c3a03545184f7e28d759_67294f41a09195f2164dd54f_Add%252520a%252520Heading%252520Video%252520(1).gif" alt=""A while back, we worked with a business just like yours. They were dealing with [specific challenge]. Here’s what we did, and here’s what happened." " loading="lazy"/></div></figure><p>Relating an experience gives them something to picture—and it feels less like a pitch and more like a shared journey.</p><p>Add some visuals while you talk, use images, or even simple doodles. It doesn’t need to be flashy—just something that adds to the story.</p><h3><strong>3. Humor to Break the Ice</strong></h3><p>Cold outreach can feel, well, cold. Lighten the mood. Adding a bit of humor—maybe a funny intro or a joke that’s relevant to their industry—can make all the difference.</p><p>For instance: </p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb8ac5c88e36205ebafb_6729c39f3545184f7e28d74e_6729c1439be5dc257063a3ba_Blog%252520GIFs%252520Video%252520(1).gif" alt=""Hey [Name], I promise this isn’t just another boring sales video… I mean, unless boring sales videos are your thing—in which case, I’m happy to bore away! Jokes aside, I think we could help with [specific challenge], and here’s why."" loading="lazy"/></div></figure><p>Humor shows you’re human. It’s risky, sure, but it can make you stand out in a sea of stiff, formal emails.</p><h3><strong>4. Teasers That Build Anticipation</strong></h3><p>Instead of giving everything away upfront, create a teaser video that sparks curiosity. Just like a movie trailer, leave them wanting more.</p><p>Say you’re setting up a demo: </p><figure style="max-width:undefinedpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb89c5c88e36205ebae9_6729c3a03545184f7e28d77f_6729c17a5d744f834195430f_Blog%252520GIFs%252520Video%252520(2).gif" alt=""Hey [Name], just wanted to show you a quick peek at how we tackle [specific problem]. This feature has made a big difference for businesses like yours. Looking forward to showing you more in our demo!"" loading="lazy"/></div></figure><p>Keep it short, keep it exciting, and make them eager for what comes next.</p><h3><strong>5. Customer Success Snapshots</strong></h3><p>We all want proof that something works. Instead of a long testimonial, create a quick video snapshot showcasing a customer’s success.</p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb8ac5c88e36205ebafe_6729c3a03545184f7e28d763_6729c196e84ce2ea433b8fbb_Blog%252520GIFs%252520Video%252520(4).gif" alt=""Hey [Name], I thought you’d like to see what [similar company] achieved with us. They boosted [specific result] by [percentage] in just [timeframe]. We’d love to see if we can do something similar for you."" loading="lazy"/></div></figure><p>It’s short, impactful, and gets straight to the point. Add in a graph or a visual cue to make the numbers pop—it doesn’t need to be elaborate, just enough to catch their eye.</p><h3><strong>6. Personal Follow-Ups That Don’t Feel Pushy</strong></h3><p>So, you had a great conversation—but now what? Send a casual follow-up video that keeps the relationship going without feeling too pushy.</p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb89c5c88e36205ebaec_6729c39f3545184f7e28d751_6729c1b0fc8c9edb917a023d_Blog%252520GIFs%252520Video%252520(5).gif" alt=""Thanks for chatting today, [Name]. I was thinking more about what we discussed, especially [specific point], and I really believe we can help here. Let’s connect soon to figure out the next steps!"" loading="lazy"/></div></figure><p>Follow-ups shouldn’t feel like pressure; they should feel like continuity. A video makes it feel like you care—not like you’re chasing them down.</p><h3><strong>7. Re-Engage Cold Leads with Something New</strong></h3><p>Leads go cold—it's just part of the process. But instead of the same old "checking in" email, send a video showing them something new.</p><figure style="max-width:1152pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fb8ac5c88e36205ebb01_6729c3a03545184f7e28d760_6729c1d3a5013191f2f56d4e_Blog%252520GIFs%252520Video%252520(3).gif" alt="" loading="lazy"/></div></figure><p>Give them a reason to pay attention again. Fresh content, new features, or even an updated approach can breathe life back into a dead lead.</p><h3><strong>Why Creative Videos Matter</strong></h3><p>These days, it’s not just about having a good product—it’s about making genuine connections. Creative sales videos give you the chance to be yourself, to show your company’s personality, and to make someone feel seen.</p><p>Studio by Gan.AI makes creating these videos easy, but it’s up to you to make them real. So get creative, have some fun, and don’t be afraid to take risks. The more you put yourself into your outreach, the more likely you are to stand out and make a lasting impact.</p><p>Give some of these ideas a try, and see how they help you build better relationships, book more meetings, and close more deals. Remember, videos aren’t just another tool in your sales arsenal—they’re an opportunity to be human in a digital world. 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