CINXE.COM

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data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/type/webinar/">Webinar</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Argomento</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/advertising/">Pubblicità</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/audiences/">Pubblico</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital & technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/digital-technology/">Digitale e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/marketing-performance/">Prestazioni di marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/media/">Media</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports & gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/sports-gaming/">Sport e giochi</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV & streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">In primo piano</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/it/top-ten/">Top 10 delle classifiche</a></div></div> <p class="py-2 has-white-color has-text-color">Esplorate ciò che i consumatori guardano, giocano e ascoltano in tutto il mondo.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink3' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink3')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/it/data-center/">Centro dati</a><a aria-label="aprire il sottomenu Centro dati" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink3" x-show="(activeNavDropdown==='navLink3')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Featured Data","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/"><strong>Dati in evidenza</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"The Gauge™ - U.S.","clickUrl":"https://www.nielsen.com/data-center/the-gauge/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/the-gauge/">The Gauge™ - Stati Uniti.</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top 10 - U.S.","clickUrl":"https://www.nielsen.com/data-center/top-ten/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten/">Top 10 - Stati Uniti</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Denmark","clickUrl":"https://www.nielsen.com/data-center/top-ten-denmark/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten-denmark/">Tendenze principali - Danimarca</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Top Trends - Germany","clickUrl":"https://www.nielsen.com/data-center/top-ten-deutschland/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/top-ten-deutschland/">Tendenze principali - Germania</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Olympic Games","clickUrl":"https://www.nielsen.com/data-center/paris-2024-olympic-games-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/paris-2024-olympic-games-hub/">Giochi Olimpici</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Election Data Hub","clickUrl":"https://www.nielsen.com/data-center/2024-election-data-hub/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/2024-election-data-hub/">Hub dei dati elettorali</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Methodology","clickUrl":"https://www.nielsen.com/data-center/data-center/#methodology","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/data-center/#methodology"><strong>Metodologia</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data","clickUrl":"https://www.nielsen.com/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/insights/2023/pros-and-cons-of-big-data-in-audience-measurement/">Grandi dati</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Panels","clickUrl":"https://www.nielsen.com/insights/2023/what-is-panel-data-and-why-does-it-matter/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/insights/2023/what-is-panel-data-and-why-does-it-matter/">Pannelli</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Big Data + Panel","clickUrl":"https://www.nielsen.com/data-center/big-data-panel/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/big-data-panel/">Big Data + Panel</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Identity","clickUrl":"https://www.nielsen.com/data-center/gracenote-id/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/it/data-center/gracenote-id/">Identità</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">In primo piano</h6> <p class=""></p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="wp-block-image size-large" data-dl-props="{"navMenuDescription": "Nielsen Marketplace","featuredStatus": "true","clickText": "logo","clickUrl": "https://nielsen.com/marketplace"}" data-dl-event="menu_navigation"><a @keydown="handleKeyDownSubItem(event)" href="/it/marketplace"><img decoding="async" width="512" height="512" src="https://preprod.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?w=512" alt="" class="wp-image-1076748" srcset="https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png 512w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?resize=150,150 150w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?resize=300,300 300w, https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?resize=100,100 100w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-11 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size isfeatured has-medium-font-size" data-dl-event="menu-navigation" data-dl-props="{"navMenuDescription": "Nielsen Marketplace","featuredStatus": "true","clickText": "Nielsen Marketplace","clickUrl": "https://nielsen.com/marketplace"}"><a @keydown="handleKeyDownSubItem(event)" class="wp-block-button__link has-white-color has-text-color has-text-align-left wp-element-button" href="/it/marketplace">Mercato Nielsen</a></div></div></div></div> <p class="has-gray-medium-light-color has-text-color has-link-color wp-elements-05669452fe7f17b531c6540d13856eb4" data-dl-props="{"navMenuDescription": "Nielsen Marketplace","featuredStatus": "true","clickText": "Shop Now","clickUrl": "https://nielsen.com/marketplace"}" data-dl-event="menu-navigation">Accedete ai dati affidabili di Nielsen e prendete decisioni informate per ottenere risultati. <a @keydown="handleKeyDownSubItem(event)" href="http://nielsen.com/marketplace">Acquista ora</a></p></div></div></div></div> <div :class="activeNavDropdown==='navLink4' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink4')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"About","clickUrl":"https://www.nielsen.com/about-us/about/" data-type="URL" data-id="/about-us/about/","featuredStatus":"false"}' href="/it/about-us/about/" data-type="URL" data-id="/about-us/about/">Circa</a><a aria-label="aprire il sottomenu Informazioni" x-ref="menuItem4" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink4')" @keydown.enter.prevent="openSubmenu('navLink4')" @keydown.space.prevent="openSubmenu('navLink4')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink4" x-show="(activeNavDropdown==='navLink4')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-10 is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-12 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"Overview","clickUrl":"https://www.nielsen.com/about-us/#overview","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/it/about-us/#overview"><strong>Panoramica</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"Locations","clickUrl":"https://www.nielsen.com/about-us/locations/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/about-us/locations/">Luoghi</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"Leadership","clickUrl":"https://www.nielsen.com/about-us/leadership/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/it/about-us/leadership/">Leadership</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"About","clickText":"SEC Filings","clickUrl":"https://www.sec.gov/edgar/browse/?CIK=0001492633","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.sec.gov/edgar/browse/?CIK=0001492633">Documenti SEC</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" 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"cardHeadline": "College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge", "clickUrl": "https://www.nielsen.com/news-center/2025/college-football-playoffs-on-espn-boost-disneys-lead-in-nielsens-january-2025-media-distributor-gauge/"}'><div class="wp-block-group lg:w-1/4 sm:w-1/3 w-full has-random-brand-background-color rounded overflow-hidden is-layout-flow wp-block-group-is-layout-flow"><figure class="has-random- wp-block-post-featured-image"><a href="https://www.nielsen.com/it/news-center/2025/college-football-playoffs-on-espn-boost-disneys-lead-in-nielsens-january-2025-media-distributor-gauge/" target="_self" ><div class="attachment-post-thumbnail wp-post-image overflow-hidden w-full aspect-video"><svg width="384" height="240" viewbox="0 0 384 240" fill="none" xmlns="http://www.w3.org/2000/svg" class="object-fit w-full h-auto"> <rect width="384" height="240" fill="#002041"/> <path d="M226.566 81.2137V117.03C226.572 117.403 226.674 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122 117.272C122 117.646 122.096 118.015 122.278 118.342C122.46 118.669 122.723 118.945 123.041 119.142L154.072 137.006C154.396 137.203 154.766 137.31 155.145 137.315C155.524 137.32 155.898 137.223 156.227 137.034C156.555 136.845 156.827 136.571 157.013 136.241C157.199 135.911 157.293 135.537 157.285 135.158V135.158Z" fill="white"/> <path d="M174.231 111.398V147.17C174.237 147.544 174.339 147.909 174.529 148.231C174.718 148.554 174.988 148.821 175.312 149.007C175.636 149.194 176.003 149.293 176.377 149.294C176.751 149.296 177.119 149.201 177.445 149.018L208.255 131.11C208.585 130.927 208.861 130.66 209.052 130.335C209.244 130.01 209.345 129.639 209.345 129.262C209.345 128.885 209.244 128.514 209.052 128.189C208.861 127.864 208.585 127.597 208.255 127.414L177.445 109.506C177.115 109.321 176.744 109.226 176.366 109.23C175.989 109.234 175.619 109.336 175.294 109.528C174.968 109.719 174.699 109.993 174.513 110.321C174.326 110.649 174.229 111.021 174.231 111.398V111.398Z" fill="white"/> 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