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Search results for: Asif Mahmood
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class="col-md-9 mx-auto"> <form method="get" action="https://publications.waset.org/abstracts/search"> <div id="custom-search-input"> <div class="input-group"> <i class="fas fa-search"></i> <input type="text" class="search-query" name="q" placeholder="Author, Title, Abstract, Keywords" value="Asif Mahmood"> <input type="submit" class="btn_search" value="Search"> </div> </div> </form> </div> </div> <div class="row mt-3"> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Commenced</strong> in January 2007</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Frequency:</strong> Monthly</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Edition:</strong> International</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Paper Count:</strong> 249</div> </div> </div> </div> <h1 class="mt-3 mb-3 text-center" style="font-size:1.6rem;">Search results for: Asif Mahmood</h1> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">249</span> The Role of Genetic Markers in Prostate Cancer Diagnosis and Treatment</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Farman%20Ali">Farman Ali</a>, <a href="https://publications.waset.org/abstracts/search?q=Asif%20Mahmood"> Asif Mahmood</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The utilization of genetic markers in prostate cancer management represents a significant advance in personalized medicine, offering the potential for more precise diagnosis and tailored treatment strategies. This paper explores the pivotal role of genetic markers in the diagnosis and treatment of prostate cancer, emphasizing their contribution to the identification of individual risk profiles, tumor aggressiveness, and response to therapy. By integrating current research findings, we discuss the application of genetic markers in developing targeted therapies and the implications for patient outcomes. Despite the promising advancements, challenges such as accessibility, cost, and the need for further validation in diverse populations remain. The paper concludes with an outlook on future directions, underscoring the importance of genetic markers in revolutionizing prostate cancer care. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=prostate%20cancer" title="prostate cancer">prostate cancer</a>, <a href="https://publications.waset.org/abstracts/search?q=genetic%20markers" title=" genetic markers"> genetic markers</a>, <a href="https://publications.waset.org/abstracts/search?q=personalized%20medicine" title=" personalized medicine"> personalized medicine</a>, <a href="https://publications.waset.org/abstracts/search?q=BRCA1%20and%20BRCA2" title=" BRCA1 and BRCA2"> BRCA1 and BRCA2</a> </p> <a href="https://publications.waset.org/abstracts/184866/the-role-of-genetic-markers-in-prostate-cancer-diagnosis-and-treatment" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/184866.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">62</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">248</span> Viral Metagenomics Revealed a Novel Cardiovirus in Feces of Wild Rats</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Asif%20Mahmood">Asif Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Shama%20Shama"> Shama Shama</a>, <a href="https://publications.waset.org/abstracts/search?q=Hao%20Ni"> Hao Ni</a>, <a href="https://publications.waset.org/abstracts/search?q=Hao%20Wang"> Hao Wang</a>, <a href="https://publications.waset.org/abstracts/search?q=Yu%20Ling"> Yu Ling</a>, <a href="https://publications.waset.org/abstracts/search?q=Hui%20Xu"> Hui Xu</a>, <a href="https://publications.waset.org/abstracts/search?q=Shixing%20Yang"> Shixing Yang</a>, <a href="https://publications.waset.org/abstracts/search?q=Qais%20Ahmad%20Naseer"> Qais Ahmad Naseer</a>, <a href="https://publications.waset.org/abstracts/search?q=Wen%20Zhang"> Wen Zhang</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Cardiovirus is a genus of viruses belonging to the family Picornaviridae. Here, we used viral metagenomic techniques to detect the viral nucleic acid in the fecal samples from wild rats in Zhenjiang city in China. Fecal samples were collected from 20 wild rats and pooled into four sample pools and then subjected to libraries construction which were then sequenced on Illumina MiSeq platform. The sequenced reads were analyzed using viral metagenomic analysis pipeline. A novel cardiovirus from feces of a wild rat was identified, named amzj-2018, of which the complete genome was acquired. Phylogenetic analysis based on the complete amino acid sequence of polyprotein revealed that amzj-2018 formed a separate branch located between clusters of Saffold virus and Rat Theilovirus 1 (RTV-1). Phylogenetic analysis based on different regions of the polyproteins, including P1, P2, P3, and P2+P3, respectively, showed discordant trees, where the tree based on P3 region indicated that amzj-2018 clustered separately between Theiler's murine encephalomyelitis virus and RTV-1. The complete genome of a cardiovirus was determined from the feces of wild rats which belonged to a novel type of cardiovirus based on phylogenetic analysis. Whether it is associated with disease needs further investigation. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=cardiovirus" title="cardiovirus">cardiovirus</a>, <a href="https://publications.waset.org/abstracts/search?q=viral%20metagenomics" title=" viral metagenomics"> viral metagenomics</a>, <a href="https://publications.waset.org/abstracts/search?q=genomic%20organization" title=" genomic organization"> genomic organization</a>, <a href="https://publications.waset.org/abstracts/search?q=phylogenetic%20analysis" title=" phylogenetic analysis"> phylogenetic analysis</a> </p> <a href="https://publications.waset.org/abstracts/192230/viral-metagenomics-revealed-a-novel-cardiovirus-in-feces-of-wild-rats" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/192230.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">18</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">247</span> Development of Mixed Matrix Membranes by Using NH₂-Functionalized UiO-66 and [APTMS][AC] Ionic Liquid for the Separation of CO₂</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Hafiza%20Mamoona%20Khalid">Hafiza Mamoona Khalid</a>, <a href="https://publications.waset.org/abstracts/search?q=Afshan%20Mujahid"> Afshan Mujahid</a>, <a href="https://publications.waset.org/abstracts/search?q=Asif%20Ali"> Asif Ali</a>, <a href="https://publications.waset.org/abstracts/search?q=Asim%20Laeeq%20Khan"> Asim Laeeq Khan</a>, <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Saleem"> Mahmood Saleem</a>, <a href="https://publications.waset.org/abstracts/search?q=Rafael%20M.%20Santos"> Rafael M. Santos</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The ever-escalating CO₂ concentration in the atmosphere calls for accelerated development and deployment of carbon capture processes to reduce emissions. Mixed matrix membranes (MMMs), which are fabricated by incorporating the beneficial properties of highly selective inorganic fillers into a polymer matrix, have exhibited significant progress and the ability to enhance the performance of a membrane for gas separation. In this research, an amine-based ionic liquid (IL) [APTMS][AC] was prepared, which has greater CO₂ affinity and greater solubility due to its amine moiety. The metal–organic framework (MOF) UiO-66 with a multidimensional crystalline structure was used as a filler due to its appropriate porosity and tunable properties, and it was functionalized with NH₂. MOFs were further modified with an IL to prepare UiO-66@IL and UiO-66-NH₂@IL, and MMMs incorporating each MOF were fabricated with the polymer Pebax-1657. All the prepared membranes and MOFs were characterized to predict their separation efficiency. Several characterization techniques, namely, FTIR spectroscopy, XRD, and SEM, were used to successfully synthesize UiO-66@IL and UiO-66-NH₂@IL composites and confirmed proper dispersion and excellent polymer‒ filler compatibility at filler loadings ranging from 0 to 30 wt.%. The separation performances were investigated, and the results showed that the incorporation of RTIL with the highly crystalline structure and large surface area of UiO-66 enhanced the separation efficiency of the membrane. The permeability of CO₂ for all fabricated membranes continuously increased with increasing filler concentration, wherein the permeability was comparatively high for the UiO-66-NH₂ MMMs. The CO₂/CH₄ selectivity improved by 35%, 54%, and 60%, respectively, for UiO-66@IL, UiO-66-NH₂, and UiO-66-NH₂@IL MMMs compared to simple UiO-66 for CO₂/CH₄ and by 28%, 36%, and 63%, respectively, for CO₂/N₂, with an increase in filler loading in the MMMs. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=gas%20separation" title="gas separation">gas separation</a>, <a href="https://publications.waset.org/abstracts/search?q=mixed%20matrix%20membranes" title=" mixed matrix membranes"> mixed matrix membranes</a>, <a href="https://publications.waset.org/abstracts/search?q=CO%E2%82%82%20sequestration" title=" CO₂ sequestration"> CO₂ sequestration</a>, <a href="https://publications.waset.org/abstracts/search?q=climate%20change" title=" climate change"> climate change</a>, <a href="https://publications.waset.org/abstracts/search?q=global%20warming" title=" global warming"> global warming</a> </p> <a href="https://publications.waset.org/abstracts/193330/development-of-mixed-matrix-membranes-by-using-nh2-functionalized-uio-66-and-aptmsac-ionic-liquid-for-the-separation-of-co2" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/193330.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">13</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">246</span> Enhancement of Critical Current Density of Liquid Infiltration Processed Y-Ba-Cu-O Bulk Superconductors Used for Flywheel Energy Storage System</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Asif%20Mahmood">Asif Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Yousef%20Alzeghayer"> Yousef Alzeghayer </a> </p> <p class="card-text"><strong>Abstract:</strong></p> The size effects of a precursor Y2BaCuO5 (Y211) powder on the microstructure and critical current density (Jc) of liquid infiltration growth (LIG)-processed YBa2Cu3O7-y (Y123) bulk superconductors were investigated in terms of milling time (t). YBCO bulk samples having high Jc values have been selected for the flywheel energy storage system. Y211 powders were attrition-milled for 0-10 h in 2 h increments at a fixed rotation speed of 400 RPM. Y211 pre-forms were made by pelletizing the milled Y211 powders followed by subsequent sintering, after which an LIG process with top seeding was applied to the Y211/Ba3Cu5O8 (Y035) pre-forms. Spherical pores were observed in all LIG-processed Y123 samples, and the pore density gradually decreased as t increased from 0 h to 8 h. In addition to the reduced pore density, the Y211 particle size in the final Y123 products also decreased with increasing t. As t increased further to 10 h, unexpected Y211 coarsening and large pore evolutions were observed. The magnetic susceptibility-temperature curves showed that the onset superconducting transition temperature (Tc, onset) of all samples was the same (91.5 K), but the transition width became greater as t increased. The Jc of the Y123 bulk superconductors fabricated in this study was observed to correlate well with t of the Y211 precursor powder. The maximum Jc of 1.0×105 A cm-2 (at 77 K, 0 T) was achieved at t = 8 h, which is attributed to the reduction in pore density and Y211 particle size. The prolonged milling time of t = 10 h decreased the Jc of the LIG-processed Y123 superconductor owing to the evolution of large pores and exaggerated Y211 growth. YBCO bulk samples having high Jc (samples prepared using 8 h milled powders) have been used for the energy storage system in flywheel energy storage system. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=critical%20current" title="critical current">critical current</a>, <a href="https://publications.waset.org/abstracts/search?q=bulk%20superconductor" title=" bulk superconductor"> bulk superconductor</a>, <a href="https://publications.waset.org/abstracts/search?q=liquid%20infiltration" title=" liquid infiltration"> liquid infiltration</a>, <a href="https://publications.waset.org/abstracts/search?q=bioinformatics" title=" bioinformatics"> bioinformatics</a> </p> <a href="https://publications.waset.org/abstracts/3564/enhancement-of-critical-current-density-of-liquid-infiltration-processed-y-ba-cu-o-bulk-superconductors-used-for-flywheel-energy-storage-system" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/3564.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">212</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">245</span> Awareness of Drug Interactions among Physicians at Governmental Health Centers in Bahrain</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Yasin%20I.%20Tayem">Yasin I. Tayem</a>, <a href="https://publications.waset.org/abstracts/search?q=Jamil%20Ahmed"> Jamil Ahmed</a>, <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Bahzad"> Mahmood Bahzad</a>, <a href="https://publications.waset.org/abstracts/search?q=Abdullah%20Alnama"> Abdullah Alnama</a>, <a href="https://publications.waset.org/abstracts/search?q=Fahad%20Al%20Asfoor"> Fahad Al Asfoor</a>, <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20A.%20Jalil"> Mahmood A. Jalil</a>, <a href="https://publications.waset.org/abstracts/search?q=Mohammed%20Radhi"> Mohammed Radhi</a>, <a href="https://publications.waset.org/abstracts/search?q=Ahmed%20Alenezi"> Ahmed Alenezi</a>, <a href="https://publications.waset.org/abstracts/search?q=Khalid%20A.%20J.%20Al-Khaja"> Khalid A. J. Al-Khaja</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Drug-drug interactions (DDIs) represent a significant cause of patient’s morbidity and mortality. The rate of DDIs is rapidly increasing worldwide with the increasing proportion of ageing population and frequent requirement of polypharmacy-prescription of multiple drugs to treat comorbidities. Prescribing physicians are responsible for checking their prescriptions for the presence and severity of DDIs. However, since a large number of new drugs are approved and marketed every year, new interactions between medications are increasingly reported. Consequently, it is no longer practical for physicians to rely only upon their previous knowledge of medicine to avoid potential DDIs. The aim of this study was to explore the perceptions of physicians working at primary healthcare centers in Bahrain towards DDIs and how they manage them during their practice. Methodology: In this cross-sectional study, physicians working at all governmental primary healthcare centers in Bahrain were invited to voluntarily, privately and anonymously respond to a self-administered questionnaire. The questionnaire aims to assess their self-reported knowledge of DDIs and how they check for them in their practice. The participants were requested to provide socio demographic data and information related to their attitudes towards DDIs including strategies they employ for detecting and managing them, and their awareness of drugs which commonly cause DDIs. At the end of the questionnaire, an open-ended item was added to allow participants to further add any comment. Findings and Conclusions: The study is going on currently, and the results and conclusions will be presented at the conference. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=awareness" title="awareness">awareness</a>, <a href="https://publications.waset.org/abstracts/search?q=drug%20interactions" title=" drug interactions"> drug interactions</a>, <a href="https://publications.waset.org/abstracts/search?q=health%20centres" title=" health centres"> health centres</a>, <a href="https://publications.waset.org/abstracts/search?q=physicians" title=" physicians"> physicians</a> </p> <a href="https://publications.waset.org/abstracts/85707/awareness-of-drug-interactions-among-physicians-at-governmental-health-centers-in-bahrain" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/85707.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">244</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">244</span> Working Capital Management Effectiveness</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Asif%20Iqbal">Asif Iqbal</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Working capital management has its effect on liquidity as well as on profitability of a firm. In this research we have selected a sample of 100 respondents whose firms are listed on Karachi stock exchange. We have studied the effect of different variable s of working capital management. We find that organizations throughout the world as well as in Pakistan have to give immense recognition to the working capital management as it is an effective thing from their long term perspective especially to their shareholders to have a firm confidence over the companies for investment purpose. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=working%20capital%20management" title="working capital management">working capital management</a>, <a href="https://publications.waset.org/abstracts/search?q=Karachi%20stock%20exchange" title=" Karachi stock exchange"> Karachi stock exchange</a>, <a href="https://publications.waset.org/abstracts/search?q=shareholders" title=" shareholders"> shareholders</a>, <a href="https://publications.waset.org/abstracts/search?q=capital%20management" title=" capital management"> capital management</a> </p> <a href="https://publications.waset.org/abstracts/13724/working-capital-management-effectiveness" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/13724.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">575</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">243</span> MNH-886(Bt.): A Cotton Cultivar (G. Hirsutum L.) for Cultivation in Virus Infested Regions of Pakistan, Having High Seed Cotton Yield and Desirable Fibre Characteristics</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Wajad%20Nazeer">Wajad Nazeer</a>, <a href="https://publications.waset.org/abstracts/search?q=Saghir%20Ahmad"> Saghir Ahmad</a>, <a href="https://publications.waset.org/abstracts/search?q=Khalid%20Mahmood"> Khalid Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Altaf%20Hussain"> Altaf Hussain</a>, <a href="https://publications.waset.org/abstracts/search?q=Abid%20Mahmood"> Abid Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Baoliang%20Zhou"> Baoliang Zhou</a> </p> <p class="card-text"><strong>Abstract:</strong></p> MNH-886(Bt.) is a upland cotton cultivar (Gossypium hirsutum L.) developed through hybridization of three parents [(FH-207×MNH-770)×Bollgard-1] at Cotton Research Station Multan, Pakistan. It is resistant to CLCuVD with 16.25 % disease incidence (60 DAS, March sowing) whereas moderately susceptible to CLCuVD when planted in June with disease incidence 34 % (60 DAS). This disease reaction was lowest among 25 cotton advanced lines/varieties tested at hot spots of CLCuVD. Its performance was tested during 2009 to 2012 in various indigenous, provincial, and national varietal trials in comparison with the commercial variety IR-3701 and AA-802 & CIM-496. In PCCT trial during 2009-10; 2011-12, MNH-886 surpassed all the existing Bt. strains along with commercial varieties across the Punjab province with seed cotton yield production 2658 kg ha-1 and 2848 kg ha-1 which was 81.31 and 13% higher than checks, respectively. In National Coordinated Bt. Trial, MNH-886(Bt.) produced 3347 kg ha-1 seed cotton at CCRI, Multan; the hot spot of CLCuVD, in comparison to IR-3701 which gave 2556 kg ha-1. It possesses higher lint percentage (41.01%), along with the most desirable fibre traits (staple length 28.210mm, micronaire value 4.95 µg inch-1 and fibre strength 99.5 tppsi, and uniformity ratio 82.0%). The quantification of toxicity level of crystal protein was found positive for Cry1Ab/Ac protein with toxicity level 2.76µg g-1 and Mon 531 event was confirmed. Having tremendous yield potential, good fibre traits, and great tolerance to CLCuVD we can recommended this variety for cultivation in CLCuVD hotspots of Pakistan. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=cotton" title="cotton">cotton</a>, <a href="https://publications.waset.org/abstracts/search?q=cultivar" title=" cultivar"> cultivar</a>, <a href="https://publications.waset.org/abstracts/search?q=cotton%20leaf%20curl%20virus" title=" cotton leaf curl virus"> cotton leaf curl virus</a>, <a href="https://publications.waset.org/abstracts/search?q=CLCuVD%20hit%20districts" title=" CLCuVD hit districts"> CLCuVD hit districts</a> </p> <a href="https://publications.waset.org/abstracts/2585/mnh-886bt-a-cotton-cultivar-g-hirsutum-l-for-cultivation-in-virus-infested-regions-of-pakistan-having-high-seed-cotton-yield-and-desirable-fibre-characteristics" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/2585.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">318</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">242</span> An Investigation for Information Asymmetry Nexus IPO Under-Pricing: A Case of Pakistan</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Saqib%20Mehmood">Saqib Mehmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Naveed%20Iqbal%20Chaudhry"> Naveed Iqbal Chaudhry</a>, <a href="https://publications.waset.org/abstracts/search?q=Asif%20Mehmood"> Asif Mehmood</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This study intends to investigate the information asymmetry theories of IPO and under-pricing in Pakistan. The purpose of the study is to validate the information asymmetry about firm value which leads to under-pricing. A total of 55 IPOs listed from 2000-2011 were included in this study. OLS multiple regression was applied to achieve the objectives of this study. The findings of the study confirm the significance of information asymmetry on under-pricing in Pakistan. The findings have implications for issuing firms and prospective investors. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=information%20asymmetry" title="information asymmetry">information asymmetry</a>, <a href="https://publications.waset.org/abstracts/search?q=initial%20public%20offerings" title=" initial public offerings"> initial public offerings</a>, <a href="https://publications.waset.org/abstracts/search?q=under-pricing" title=" under-pricing"> under-pricing</a>, <a href="https://publications.waset.org/abstracts/search?q=firm%20value" title=" firm value"> firm value</a> </p> <a href="https://publications.waset.org/abstracts/15450/an-investigation-for-information-asymmetry-nexus-ipo-under-pricing-a-case-of-pakistan" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/15450.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">481</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">241</span> Costume Portrayal In K. Asif’s Mughal E Azam</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Anketa%20Kumar">Anketa Kumar</a>, <a href="https://publications.waset.org/abstracts/search?q=Rajantheran%20Al%20Muniandy"> Rajantheran Al Muniandy</a>, <a href="https://publications.waset.org/abstracts/search?q=Rishabh%20Kumar"> Rishabh Kumar</a> </p> <p class="card-text"><strong>Abstract:</strong></p> For centuries, Indian costumes are admired for their great aesthetics, functional and narrative qualities. The purpose of the current study is to investigate the role of costumes as visual narratives in Hindi Cinema as Filmmaking is simply one of the most recent manifestations of the human desire to tell stories in which costume acts as a tool to be read as an Intertext by the viewers watching the films. The problem that promoted this study arose when clothes become an interesting topic when examined within the social structures in which they are worn. It is this visual image of dress worn by the character that is investigated in this research through Hindi Cinema of the 1960s, which was a reflection of the society in the realistic form. This research intends to integrate the application of Roland Barthes Semiotic theory in analyzing main movie characters in the National Award-Winning Hindi movie Mughal e Azam (1960). The research helps in filling the gap between the singular level of interpretation and another level that offers a solution towards bridging the gap in viewers' manifold interpretation of a particular movie product. This study focuses on how visual appearance communicates for building up of perception and can relate to notions of realism, defining cultural identity and status in the society. The research methodology is subjected analytical technique that employs in this research is qualitative and descriptive in nature with the use of the Freeze frame technique. The portrayal of costumes is explained with Barthes' principles of Semiotics. The freeze-frame technique stops the motion of the film on a single frame and allows the chosen image to be read as a still photograph. The finding during this research into costume portrayal in the movie was that freezing the frame in midst of running the films attracted attention towards intricate costume details, leading to record the nuanced observations of this minutiae during the movie. Given that during the application of interpretation while watching K Asif’s Mughal e Azam focused on certain aspects of costumes of the king. On the same idea, further research can be employed to strengthen the relation between costumes and visual narration. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=character%20portrayal" title="character portrayal">character portrayal</a>, <a href="https://publications.waset.org/abstracts/search?q=costumes" title=" costumes"> costumes</a>, <a href="https://publications.waset.org/abstracts/search?q=Indian%20cinema" title=" Indian cinema"> Indian cinema</a>, <a href="https://publications.waset.org/abstracts/search?q=semiotics" title=" semiotics"> semiotics</a>, <a href="https://publications.waset.org/abstracts/search?q=visual%20significance" title=" visual significance"> visual significance</a> </p> <a href="https://publications.waset.org/abstracts/142687/costume-portrayal-in-k-asifs-mughal-e-azam" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/142687.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">186</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">240</span> Intrusion Detection Techniques in NaaS in the Cloud: A Review </h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Rashid%20Mahmood">Rashid Mahmood</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The network as a service (NaaS) usage has been well-known from the last few years in the many applications, like mission critical applications. In the NaaS, prevention method is not adequate as the security concerned, so the detection method should be added to the security issues in NaaS. The authentication and encryption are considered the first solution of the NaaS problem whereas now these are not sufficient as NaaS use is increasing. In this paper, we are going to present the concept of intrusion detection and then survey some of major intrusion detection techniques in NaaS and aim to compare in some important fields. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=IDS" title="IDS">IDS</a>, <a href="https://publications.waset.org/abstracts/search?q=cloud" title=" cloud"> cloud</a>, <a href="https://publications.waset.org/abstracts/search?q=naas" title=" naas"> naas</a>, <a href="https://publications.waset.org/abstracts/search?q=detection" title=" detection"> detection</a> </p> <a href="https://publications.waset.org/abstracts/36475/intrusion-detection-techniques-in-naas-in-the-cloud-a-review" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/36475.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">320</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">239</span> Islamic Finance: Challenges of Islamic Banking in Pakistan</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Asif%20Zaheer%20Shaikh">Asif Zaheer Shaikh</a>, <a href="https://publications.waset.org/abstracts/search?q=Zhaoyong%20Zhang"> Zhaoyong Zhang</a>, <a href="https://publications.waset.org/abstracts/search?q=Jaime%20Yong"> Jaime Yong</a>, <a href="https://publications.waset.org/abstracts/search?q=Ume%20Laila%20Shah"> Ume Laila Shah</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Islamic finance is growing with remarkable pace, especially Islamic banking, a major segment of Islamic finance, is expanding rapidly. This paper discusses the position of Islamic finance and Islamic banking, around the world in general and particularly in Pakistan. History of Islamic banking in Pakistan is protested, presently a significant growth is observed. However Islamic banking is confronting with number of challenges, which are refraining from sustainable growth of this industry in Pakistan. Growth level of Islamic banks should be steeper to contribute substantial share in country’s economy. It is important to formulate effective policies, at institutional and operational level to address these challenges through close collaboration of key stakeholders. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Islamic%20finance" title="Islamic finance">Islamic finance</a>, <a href="https://publications.waset.org/abstracts/search?q=challenges" title=" challenges"> challenges</a>, <a href="https://publications.waset.org/abstracts/search?q=Islamic%20banking" title=" Islamic banking"> Islamic banking</a>, <a href="https://publications.waset.org/abstracts/search?q=Pakistan" title=" Pakistan"> Pakistan</a> </p> <a href="https://publications.waset.org/abstracts/68295/islamic-finance-challenges-of-islamic-banking-in-pakistan" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/68295.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">536</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">238</span> Analysis of Chatterjea Type F-Contraction in F-Metric Space and Application</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Awais%20Asif">Awais Asif</a> </p> <p class="card-text"><strong>Abstract:</strong></p> This article investigates fixed point theorems of Chatterjea type F-contraction in the setting of F-metric space. We relax the conditions of F-contraction and define modified F-contraction for two mappings. The study provides fixed point results for both single-valued and multivalued mappings. The results are further extended to common fixed point theorems for two mappings. Moreover, to discuss the applicability of our results, an application is provided, which shows the role of our results in finding the solution to functional equations in dynamic programming. Our results generalize and extend the existing results in the literature. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Chatterjea%20type%20F-contraction" title="Chatterjea type F-contraction">Chatterjea type F-contraction</a>, <a href="https://publications.waset.org/abstracts/search?q=F-cauchy%20sequence" title=" F-cauchy sequence"> F-cauchy sequence</a>, <a href="https://publications.waset.org/abstracts/search?q=F-convergent" title=" F-convergent"> F-convergent</a>, <a href="https://publications.waset.org/abstracts/search?q=multi%20valued%20mappings" title=" multi valued mappings"> multi valued mappings</a> </p> <a href="https://publications.waset.org/abstracts/108223/analysis-of-chatterjea-type-f-contraction-in-f-metric-space-and-application" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/108223.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">143</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">237</span> Paradigm Shift of Leadership: Leaders in Information Technology</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Mustafa%20Hyder">Mustafa Hyder</a>, <a href="https://publications.waset.org/abstracts/search?q=Khalid%20Mahmood%20Iraqi"> Khalid Mahmood Iraqi</a>, <a href="https://publications.waset.org/abstracts/search?q=Sameen%20Mustafa"> Sameen Mustafa</a> </p> <p class="card-text"><strong>Abstract:</strong></p> They say if the leader limps, all the others will start limping too. Therefore, a very dynamic leadership at all levels within the IT Community is critical to the success of an organization. This paper is an attempt to study the relationship between Information Technology (IT) with leadership and assesses its relevancy in today's fast-paced hi-tech globalized environment. The paper strives to look into the essential qualities and knowledge as needed by today's IT leader, in contrast to essential characteristics common to all the leaders-past, present, and future. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=leadership" title="leadership">leadership</a>, <a href="https://publications.waset.org/abstracts/search?q=autocratic%20leaders" title=" autocratic leaders"> autocratic leaders</a>, <a href="https://publications.waset.org/abstracts/search?q=characteristics%20of%20IT%20leaders" title=" characteristics of IT leaders"> characteristics of IT leaders</a>, <a href="https://publications.waset.org/abstracts/search?q=skills%20of%20IT%20professionals" title=" skills of IT professionals"> skills of IT professionals</a>, <a href="https://publications.waset.org/abstracts/search?q=IT%20leadership" title=" IT leadership"> IT leadership</a> </p> <a href="https://publications.waset.org/abstracts/32894/paradigm-shift-of-leadership-leaders-in-information-technology" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/32894.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">350</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">236</span> Intrusion Detection Techniques in Mobile Adhoc Networks: A Review</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Rashid%20Mahmood">Rashid Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Muhammad%20Junaid%20Sarwar"> Muhammad Junaid Sarwar</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Mobile ad hoc networks (MANETs) use has been well-known from the last few years in the many applications, like mission critical applications. In the (MANETS) prevention method is not adequate as the security concerned, so the detection method should be added to the security issues in (MANETs). The authentication and encryption is considered the first solution of the MANETs problem where as now these are not sufficient as MANET use is increasing. In this paper we are going to present the concept of intrusion detection and then survey some of major intrusion detection techniques in MANET and aim to comparing in some important fields. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=MANET" title="MANET">MANET</a>, <a href="https://publications.waset.org/abstracts/search?q=IDS" title=" IDS"> IDS</a>, <a href="https://publications.waset.org/abstracts/search?q=intrusions" title=" intrusions"> intrusions</a>, <a href="https://publications.waset.org/abstracts/search?q=signature" title=" signature"> signature</a>, <a href="https://publications.waset.org/abstracts/search?q=detection" title=" detection"> detection</a>, <a href="https://publications.waset.org/abstracts/search?q=prevention" title=" prevention"> prevention</a> </p> <a href="https://publications.waset.org/abstracts/32173/intrusion-detection-techniques-in-mobile-adhoc-networks-a-review" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/32173.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">379</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">235</span> Solution of Hybrid Fuzzy Differential Equations</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Otadi">Mahmood Otadi</a>, <a href="https://publications.waset.org/abstracts/search?q=Maryam%20Mosleh"> Maryam Mosleh</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The hybrid differential equations have a wide range of applications in science and engineering. In this paper, the homotopy analysis method (HAM) is applied to obtain the series solution of the hybrid differential equations. Using the homotopy analysis method, it is possible to find the exact solution or an approximate solution of the problem. Comparisons are made between improved predictor-corrector method, homotopy analysis method and the exact solution. Finally, we illustrate our approach by some numerical example. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=fuzzy%20number" title="fuzzy number">fuzzy number</a>, <a href="https://publications.waset.org/abstracts/search?q=fuzzy%20ODE" title=" fuzzy ODE"> fuzzy ODE</a>, <a href="https://publications.waset.org/abstracts/search?q=HAM" title=" HAM"> HAM</a>, <a href="https://publications.waset.org/abstracts/search?q=approximate%20method" title=" approximate method"> approximate method</a> </p> <a href="https://publications.waset.org/abstracts/31754/solution-of-hybrid-fuzzy-differential-equations" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/31754.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">511</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">234</span> Optimizing Communications Overhead in Heterogeneous Distributed Data Streams</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Rashi%20Bhalla">Rashi Bhalla</a>, <a href="https://publications.waset.org/abstracts/search?q=Russel%20Pears"> Russel Pears</a>, <a href="https://publications.waset.org/abstracts/search?q=M.%20Asif%20Naeem"> M. Asif Naeem</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In this 'Information Explosion Era' analyzing data 'a critical commodity' and mining knowledge from vertically distributed data stream incurs huge communication cost. However, an effort to decrease the communication in the distributed environment has an adverse influence on the classification accuracy; therefore, a research challenge lies in maintaining a balance between transmission cost and accuracy. This paper proposes a method based on Bayesian inference to reduce the communication volume in a heterogeneous distributed environment while retaining prediction accuracy. Our experimental evaluation reveals that a significant reduction in communication can be achieved across a diverse range of dataset types. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=big%20data" title="big data">big data</a>, <a href="https://publications.waset.org/abstracts/search?q=bayesian%20inference" title=" bayesian inference"> bayesian inference</a>, <a href="https://publications.waset.org/abstracts/search?q=distributed%20data%20stream%20mining" title=" distributed data stream mining"> distributed data stream mining</a>, <a href="https://publications.waset.org/abstracts/search?q=heterogeneous-distributed%20data" title=" heterogeneous-distributed data"> heterogeneous-distributed data</a> </p> <a href="https://publications.waset.org/abstracts/124886/optimizing-communications-overhead-in-heterogeneous-distributed-data-streams" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/124886.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">161</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">233</span> Social Structure, Involuntary Relations and Urban Poverty</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Niroobakhsh">Mahmood Niroobakhsh </a> </p> <p class="card-text"><strong>Abstract:</strong></p> This article deals with special structuralism approaches to explain a certain kind of social problem. Widespread presence of poverty is a reminder of deep-rooted unresolved problems of social relations. The expected role from an individual for the social system recognizes poverty derived from an interrelated social structure. By the time, enabled to act on his role in the course of social interaction, reintegration of the poor in society may take place. Poverty and housing type are reflections of the underlying social structure, primarily structure’s elements, systemic interrelations, and the overall strength or weakness of that structure. Poverty varies based on social structure in that the stronger structures are less likely to produce poverty. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=absolute%20poverty" title="absolute poverty">absolute poverty</a>, <a href="https://publications.waset.org/abstracts/search?q=relative%20poverty" title=" relative poverty"> relative poverty</a>, <a href="https://publications.waset.org/abstracts/search?q=social%20structure" title=" social structure"> social structure</a>, <a href="https://publications.waset.org/abstracts/search?q=urban%20poverty" title=" urban poverty"> urban poverty</a> </p> <a href="https://publications.waset.org/abstracts/22096/social-structure-involuntary-relations-and-urban-poverty" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/22096.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">679</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">232</span> BER Estimate of WCDMA Systems with MATLAB Simulation Model</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Suyeb%20Ahmed%20Khan">Suyeb Ahmed Khan</a>, <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Mian"> Mahmood Mian</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Simulation plays an important role during all phases of the design and engineering of communications systems, from early stages of conceptual design through the various stages of implementation, testing, and fielding of the system. In the present paper, a simulation model has been constructed for the WCDMA system in order to evaluate the performance. This model describes multiusers effects and calculation of BER (Bit Error Rate) in 3G mobile systems using Simulink MATLAB 7.1. Gaussian Approximation defines the multi-user effect on system performance. BER has been analyzed with comparison between transmitting data and receiving data. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=WCDMA" title="WCDMA">WCDMA</a>, <a href="https://publications.waset.org/abstracts/search?q=simulations" title=" simulations"> simulations</a>, <a href="https://publications.waset.org/abstracts/search?q=BER" title=" BER"> BER</a>, <a href="https://publications.waset.org/abstracts/search?q=MATLAB" title=" MATLAB"> MATLAB</a> </p> <a href="https://publications.waset.org/abstracts/24549/ber-estimate-of-wcdma-systems-with-matlab-simulation-model" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/24549.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">592</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">231</span> Determination of Air Quality Index Using Respirable Dust Sampler</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Sapan%20Bhatnagar">Sapan Bhatnagar</a>, <a href="https://publications.waset.org/abstracts/search?q=Danish%20Akhtar"> Danish Akhtar</a>, <a href="https://publications.waset.org/abstracts/search?q=Salman%20Ahmed"> Salman Ahmed</a>, <a href="https://publications.waset.org/abstracts/search?q=Asif%20Ekbal"> Asif Ekbal</a>, <a href="https://publications.waset.org/abstracts/search?q=Gufran%20Beig"> Gufran Beig</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Particulates are the solid and liquid droplets present in the atmosphere, they have serious negative effects on human health and environment. PM10 and PM2.5 are so small that they can penetrate deep into our lungs through the respiratory system. Determination of the amount of particulates present in the atmosphere per cubic meter is necessary to monitor, regulate and model atmospheric particulate levels. Air Quality Index is an index tells us how clean or polluted our air is, and what associated health effects might be a concern for us. The AQI focuses on health affects you may experience within a few hours or days after breathing polluted air. The quality rating for each pollutant was calculated. The geometric mean of these quality ratings gives the Air Quality Index. The existing concentrations of pollutants were compared with ambient air quality standards. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=air%20quality%20index" title="air quality index">air quality index</a>, <a href="https://publications.waset.org/abstracts/search?q=particulate" title=" particulate"> particulate</a>, <a href="https://publications.waset.org/abstracts/search?q=respirable%20dust%20sampler" title=" respirable dust sampler"> respirable dust sampler</a>, <a href="https://publications.waset.org/abstracts/search?q=dust%20sampler" title=" dust sampler"> dust sampler</a> </p> <a href="https://publications.waset.org/abstracts/21814/determination-of-air-quality-index-using-respirable-dust-sampler" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/21814.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">575</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">230</span> A Series Solution of Fuzzy Integro-Differential Equation</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Maryam%20Mosleh">Maryam Mosleh</a>, <a href="https://publications.waset.org/abstracts/search?q=Mahmood%20Otadi"> Mahmood Otadi</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The hybrid differential equations have a wide range of applications in science and engineering. In this paper, the homotopy analysis method (HAM) is applied to obtain the series solution of the hybrid differential equations. Using the homotopy analysis method, it is possible to find the exact solution or an approximate solution of the problem. Comparisons are made between improved predictor-corrector method, homotopy analysis method and the exact solution. Finally, we illustrate our approach by some numerical example. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Fuzzy%20number" title="Fuzzy number">Fuzzy number</a>, <a href="https://publications.waset.org/abstracts/search?q=parametric%20form%20of%20a%20fuzzy%20number" title=" parametric form of a fuzzy number"> parametric form of a fuzzy number</a>, <a href="https://publications.waset.org/abstracts/search?q=fuzzy%20integrodifferential%20equation" title=" fuzzy integrodifferential equation"> fuzzy integrodifferential equation</a>, <a href="https://publications.waset.org/abstracts/search?q=homotopy%20analysis%20method" title=" homotopy analysis method"> homotopy analysis method</a> </p> <a href="https://publications.waset.org/abstracts/31775/a-series-solution-of-fuzzy-integro-differential-equation" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/31775.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">557</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">229</span> Photocatalytic Removal of Methylene Blue Dye: Fabrication and Optimization of Adsorbant Material and a Photocatlyst in Unilayer and Bilayer System</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=M.%20Z.%20Mahmood">M. Z. Mahmood</a>, <a href="https://publications.waset.org/abstracts/search?q=S.%20Ismail"> S. Ismail</a> </p> <p class="card-text"><strong>Abstract:</strong></p> A reusable immobilized unilayer thin coating of adsorbent material bentonite and photocatalyst (TiO₂) was fabricated on the glass beaker to remove aqueous methylene blue solution. The dye removal efficiency of photocatalyst was much lower with pure titanium dioxide. In the preliminary experiments, different compositions of TiO₂ – bentonite were tested on unilayer and bilayer system, and it was observed that 0.50:0.50 ratios are best for maximum photocatalytic degradation of methylene blue in aqueous medium when applied on unilayer coating system. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=adsorption" title="adsorption">adsorption</a>, <a href="https://publications.waset.org/abstracts/search?q=photocatalyst" title=" photocatalyst"> photocatalyst</a>, <a href="https://publications.waset.org/abstracts/search?q=bentonite" title=" bentonite"> bentonite</a>, <a href="https://publications.waset.org/abstracts/search?q=TiO%E2%82%82" title=" TiO₂"> TiO₂</a> </p> <a href="https://publications.waset.org/abstracts/116815/photocatalytic-removal-of-methylene-blue-dye-fabrication-and-optimization-of-adsorbant-material-and-a-photocatlyst-in-unilayer-and-bilayer-system" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/116815.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">105</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">228</span> Mining Diagnostic Investigation Process</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Sohail%20Imran">Sohail Imran</a>, <a href="https://publications.waset.org/abstracts/search?q=Tariq%20Mahmood"> Tariq Mahmood</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In complex healthcare diagnostic investigation process, medical practitioners have to focus on ways to standardize their processes to perform high quality care and optimize the time and costs. Process mining techniques can be applied to extract process related knowledge from data without considering causal and dynamic dependencies in business domain and processes. The application of process mining is effective in diagnostic investigation. It is very helpful where a treatment gives no dispositive evidence favoring it. In this paper, we applied process mining to discover important process flow of diagnostic investigation for hepatitis patients. This approach has some benefits which can enhance the quality and efficiency of diagnostic investigation processes. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=process%20mining" title="process mining">process mining</a>, <a href="https://publications.waset.org/abstracts/search?q=healthcare" title=" healthcare"> healthcare</a>, <a href="https://publications.waset.org/abstracts/search?q=diagnostic%20investigation%20process" title=" diagnostic investigation process"> diagnostic investigation process</a>, <a href="https://publications.waset.org/abstracts/search?q=process%20flow" title=" process flow"> process flow</a> </p> <a href="https://publications.waset.org/abstracts/9370/mining-diagnostic-investigation-process" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/9370.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">523</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">227</span> A New Genus Longicheles (Acari: Mesostigmata: Macrochelidae) for Pakistan Fauna from Punjab, Pakistan</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Muhammad%20Asif%20Qayyoum">Muhammad Asif Qayyoum</a>, <a href="https://publications.waset.org/abstracts/search?q=Bilal%20Saeed%20Khan"> Bilal Saeed Khan</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Macrochelid mites are poorly studied from the planes of Punjab, Pakistan. The study was conducted as a part of PhD thesis research partially funded by the Royal Society of Entomology, UK. The genus Longicheles was first time reported from the Pakistan. Samples were collected on the monthly basis from different districts of Punjab province, Pakistan. The genus Longicheles was frequently found from five districts (Faisalabad, Dera Ghazi Khan, Jhung, Layyah, and Rajanpur) of Punjab province. Taxonomic studies were performed in Acarology Lab., Department of Entomology, University of Agriculture, Faisalabad with slide deposition. Taxonomic work was performed by using Phase contrast microscope and adobe illustrator (drawings) for finishing of picture. The detail descriptions of two (Longicheles mandibularis and Longicheles hortorum) females are given along with diagrams and key. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=macrochelidae" title="macrochelidae">macrochelidae</a>, <a href="https://publications.waset.org/abstracts/search?q=longicheles" title=" longicheles"> longicheles</a>, <a href="https://publications.waset.org/abstracts/search?q=new%20records" title=" new records"> new records</a>, <a href="https://publications.waset.org/abstracts/search?q=Punjab" title=" Punjab"> Punjab</a> </p> <a href="https://publications.waset.org/abstracts/44007/a-new-genus-longicheles-acari-mesostigmata-macrochelidae-for-pakistan-fauna-from-punjab-pakistan" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/44007.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">409</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">226</span> Role of Judiciary in Developing Countries</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Amir%20Shafiq">Amir Shafiq</a>, <a href="https://publications.waset.org/abstracts/search?q=Asif%20Shahzad"> Asif Shahzad</a>, <a href="https://publications.waset.org/abstracts/search?q=Shabbar%20Mehmood"> Shabbar Mehmood</a>, <a href="https://publications.waset.org/abstracts/search?q=Muhammad%20Saeed"> Muhammad Saeed</a>, <a href="https://publications.waset.org/abstracts/search?q=Hamid%20Mustafa"> Hamid Mustafa</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Administration of justice in a society is evolutionary process. In pre-modern societies vital organs that we consider separate today i.e. legislation, implementation and adjudication were controlled by a King, the sovereign authority. Whereas now it is recognized that Development of a country revolves in seven arenas i.e. Civil Society, Political Society, Economic Society, Legislature, Judiciary, Executive & Bureaucracy. Each society whether developing or developed, has need of institutions and structures that can resolve difference of opinions of private or public nature between contending parties. Administration of justice has a key-role in the development of the society. Through this paper, it is to highlight that an independent judiciary having the support of public opinion therefore is inevitable to wriggle out from such problems in order to restore and protect the fundamental rights, constitution and democratic political system in third world countries like Pakistan. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=role%20of%20judiciary" title="role of judiciary">role of judiciary</a>, <a href="https://publications.waset.org/abstracts/search?q=developing%20countries" title=" developing countries"> developing countries</a>, <a href="https://publications.waset.org/abstracts/search?q=judicial%20activism" title=" judicial activism"> judicial activism</a>, <a href="https://publications.waset.org/abstracts/search?q=present%20scenario" title=" present scenario"> present scenario</a> </p> <a href="https://publications.waset.org/abstracts/41182/role-of-judiciary-in-developing-countries" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/41182.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">393</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">225</span> Hand Gestures Based Emotion Identification Using Flex Sensors</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=S.%20Ali">S. Ali</a>, <a href="https://publications.waset.org/abstracts/search?q=R.%20Yunus"> R. Yunus</a>, <a href="https://publications.waset.org/abstracts/search?q=A.%20Arif"> A. Arif</a>, <a href="https://publications.waset.org/abstracts/search?q=Y.%20Ayaz"> Y. Ayaz</a>, <a href="https://publications.waset.org/abstracts/search?q=M.%20Baber%20Sial"> M. Baber Sial</a>, <a href="https://publications.waset.org/abstracts/search?q=R.%20Asif"> R. Asif</a>, <a href="https://publications.waset.org/abstracts/search?q=N.%20Naseer"> N. Naseer</a>, <a href="https://publications.waset.org/abstracts/search?q=M.%20Jawad%20Khan"> M. Jawad Khan </a> </p> <p class="card-text"><strong>Abstract:</strong></p> In this study, we have proposed a gesture to emotion recognition method using flex sensors mounted on metacarpophalangeal joints. The flex sensors are fixed in a wearable glove. The data from the glove are sent to PC using Wi-Fi. Four gestures: finger pointing, thumbs up, fist open and fist close are performed by five subjects. Each gesture is categorized into sad, happy, and excited class based on the velocity and acceleration of the hand gesture. Seventeen inspectors observed the emotions and hand gestures of the five subjects. The emotional state based on the investigators assessment and acquired movement speed data is compared. Overall, we achieved 77% accurate results. Therefore, the proposed design can be used for emotional state detection applications. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=emotion%20identification" title="emotion identification">emotion identification</a>, <a href="https://publications.waset.org/abstracts/search?q=emotion%20models" title=" emotion models"> emotion models</a>, <a href="https://publications.waset.org/abstracts/search?q=gesture%20recognition" title=" gesture recognition"> gesture recognition</a>, <a href="https://publications.waset.org/abstracts/search?q=user%20perception" title=" user perception"> user perception</a> </p> <a href="https://publications.waset.org/abstracts/98297/hand-gestures-based-emotion-identification-using-flex-sensors" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/98297.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">285</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">224</span> Anticoccidial Activity of Vitis venifera Extract on Oocysts of Different Eimeria Species of Chicken</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Asghar%20Abbas">Asghar Abbas</a>, <a href="https://publications.waset.org/abstracts/search?q=Rao%20Zahid%20Abbas"> Rao Zahid Abbas</a>, <a href="https://publications.waset.org/abstracts/search?q=Muhammad%20Asif%20Raza"> Muhammad Asif Raza</a>, <a href="https://publications.waset.org/abstracts/search?q=Kashif%20Hussain"> Kashif Hussain</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In the current experiment, in vitro anticoccidial potential of Vitis venifera (grape seed) extract was evaluated. For this purpose, an in vitro sporulation inhibition assay was used. Collected oocysts of different Eimeria species of chicken were exposed to six different concentrations (w/v) of Vitis venifera extract (TAE) in 10% dimethylsulphoxide solution (DMSO). Dimethylsulphoxide (DMSO) and potassium dichromate solution (K₂Cr₂O₇) served as control groups. Results of the study revealed that Vitis venifera extract (TAE) showed an inhibitory effect on sporulation (%) and damage (%) of Eimeria oocysts in a dose-dependent manner as compared to both control groups. Vitis venifera extract also damaged the morphology of oocysts in terms of shape, size, and number of sporocysts. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Vitis%20venifera" title="Vitis venifera">Vitis venifera</a>, <a href="https://publications.waset.org/abstracts/search?q=in%20vitro" title=" in vitro"> in vitro</a>, <a href="https://publications.waset.org/abstracts/search?q=Eimeria" title=" Eimeria"> Eimeria</a>, <a href="https://publications.waset.org/abstracts/search?q=oocysts" title=" oocysts"> oocysts</a> </p> <a href="https://publications.waset.org/abstracts/106941/anticoccidial-activity-of-vitis-venifera-extract-on-oocysts-of-different-eimeria-species-of-chicken" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/106941.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">210</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">223</span> A Machine Learning Approach to Detecting Evasive PDF Malware</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Vareesha%20Masood">Vareesha Masood</a>, <a href="https://publications.waset.org/abstracts/search?q=Ammara%20Gul"> Ammara Gul</a>, <a href="https://publications.waset.org/abstracts/search?q=Nabeeha%20Areej"> Nabeeha Areej</a>, <a href="https://publications.waset.org/abstracts/search?q=Muhammad%20Asif%20Masood"> Muhammad Asif Masood</a>, <a href="https://publications.waset.org/abstracts/search?q=Hamna%20Imran"> Hamna Imran</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The universal use of PDF files has prompted hackers to use them for malicious intent by hiding malicious codes in their victim’s PDF machines. Machine learning has proven to be the most efficient in identifying benign files and detecting files with PDF malware. This paper has proposed an approach using a decision tree classifier with parameters. A modern, inclusive dataset CIC-Evasive-PDFMal2022, produced by Lockheed Martin’s Cyber Security wing is used. It is one of the most reliable datasets to use in this field. We designed a PDF malware detection system that achieved 99.2%. Comparing the suggested model to other cutting-edge models in the same study field, it has a great performance in detecting PDF malware. Accordingly, we provide the fastest, most reliable, and most efficient PDF Malware detection approach in this paper. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=PDF" title="PDF">PDF</a>, <a href="https://publications.waset.org/abstracts/search?q=PDF%20malware" title=" PDF malware"> PDF malware</a>, <a href="https://publications.waset.org/abstracts/search?q=decision%20tree%20classifier" title=" decision tree classifier"> decision tree classifier</a>, <a href="https://publications.waset.org/abstracts/search?q=random%20forest%20classifier" title=" random forest classifier"> random forest classifier</a> </p> <a href="https://publications.waset.org/abstracts/172206/a-machine-learning-approach-to-detecting-evasive-pdf-malware" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/172206.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">91</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">222</span> Green Synthesis of Copper Oxide and Cobalt Oxide Nanoparticles Using Spinacia Oleracea Leaf Extract</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Yameen%20Ahmed">Yameen Ahmed</a>, <a href="https://publications.waset.org/abstracts/search?q=Jamshid%20Hussain"> Jamshid Hussain</a>, <a href="https://publications.waset.org/abstracts/search?q=Farman%20Ullah"> Farman Ullah</a>, <a href="https://publications.waset.org/abstracts/search?q=Sohaib%20Asif"> Sohaib Asif</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The investigation aims at the synthesis of copper oxide and cobalt oxide nanoparticles using Spinacia oleracea leaf extract. These nanoparticles have many properties and applications. They possess antimicrobial catalytic properties and also they can be used in energy storage materials, gas sensors, etc. The Spinacia oleracea leaf extract behaves as a reducing agent in nanoparticle synthesis. The plant extract was first prepared and then treated with copper and cobalt salt solutions to get the precipitate. The salt solutions used for this purpose are copper sulfate pentahydrate (CuSO₄.5H₂O) and cobalt chloride hexahydrate (CoCl₂.6H₂O). The UV-Vis, XRD, EDX, and SEM techniques are used to find the optical, structural, and morphological properties of copper oxide and cobalt oxide nanoparticles. The UV absorption peaks are at 326 nm and 506 nm for copper oxide and cobalt oxide nanoparticles. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=cobalt%20oxide" title="cobalt oxide">cobalt oxide</a>, <a href="https://publications.waset.org/abstracts/search?q=copper%20oxide" title=" copper oxide"> copper oxide</a>, <a href="https://publications.waset.org/abstracts/search?q=green%20synthesis" title=" green synthesis"> green synthesis</a>, <a href="https://publications.waset.org/abstracts/search?q=nanoparticles" title=" nanoparticles"> nanoparticles</a> </p> <a href="https://publications.waset.org/abstracts/142865/green-synthesis-of-copper-oxide-and-cobalt-oxide-nanoparticles-using-spinacia-oleracea-leaf-extract" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/142865.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">212</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">221</span> Aqueous Extract of Picrorrhiza kurroa Royle ex Benth: A Potent Inhibitor of Human Topoisomerases</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Syed%20Asif%20Hassan">Syed Asif Hassan</a>, <a href="https://publications.waset.org/abstracts/search?q=Ritu%20Barthwal"> Ritu Barthwal</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Topoisomerase I and II α plays a crucial role in the DNA-maintenance in all living cells, and for this reason, inhibitors of this enzyme have been much studied. In this paper, we have described the inhibitory effect of the aqueous extract of Picrorrhiza kurroa on human topoisomerases by measuring the relaxation of superhelical plasmid pBR322 DNA. The aqueous extract inhibited topoisomerase I and II α in a concentration-dependent manner (Inhibitory concentration (IC) ≈ 25 and 50 µg, respectively). By stabilization studies of topoisomerase I-DNA complex and preincubation studies of topoisomerase I and II α with the extract; we conclude that the possible mechanism of inhibition is both; 1) stabilization of covalent complex of topo I-DNA complex and 2) direct inhibition of the enzyme topoisomerases. These findings might explain the antineoplastic activity of Picrorrhiza kurroa and encourage new studies to elucidate the usefulness of the extract as a potent antineoplastic agent. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Picrorrhiza%20kurroa" title="Picrorrhiza kurroa">Picrorrhiza kurroa</a>, <a href="https://publications.waset.org/abstracts/search?q=topoisomerase%20I%20and%20II%20%CE%B1" title=" topoisomerase I and II α"> topoisomerase I and II α</a>, <a href="https://publications.waset.org/abstracts/search?q=inhibition" title=" inhibition"> inhibition</a>, <a href="https://publications.waset.org/abstracts/search?q=antineoplastic%20agent" title=" antineoplastic agent"> antineoplastic agent</a> </p> <a href="https://publications.waset.org/abstracts/65175/aqueous-extract-of-picrorrhiza-kurroa-royle-ex-benth-a-potent-inhibitor-of-human-topoisomerases" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/65175.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">340</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">220</span> Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: Pakistani Fashion Brands </h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Amna%20Asif">Amna Asif</a>, <a href="https://publications.waset.org/abstracts/search?q=Rabia%20Naseem"> Rabia Naseem</a> </p> <p class="card-text"><strong>Abstract:</strong></p> In the domain of consumer-brand relationship, love for a fashion brand is a dominant idea. Brand executives incline to build more endearing brands, for example, Levi’s “Quality never goes out of style”. Though, the significance of this notion is not often debated in the literature of marketing. Moreover, the effect of brand image and personality on brand love has not been examined in any quantitative study in Pakistan. The current research aims to fill this study gap by evolving a causal framework integrating word-of-mouth, brand love, image, and personality to examine the relationships among them. Data was gathered through questionnaires survey, and it was filled by 409 university students. AMOS 20 was used to draw a path analysis and test the hypotheses. Results discovered that brand personality and brand image leads to brand love that ultimately impacts word-of-mouth. Results give thorough suggestions on which future research can be constructed. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=brand%20love" title="brand love">brand love</a>, <a href="https://publications.waset.org/abstracts/search?q=brand%20personality" title=" brand personality"> brand personality</a>, <a href="https://publications.waset.org/abstracts/search?q=brand%20image" title=" brand image"> brand image</a>, <a href="https://publications.waset.org/abstracts/search?q=fashion%20brands" title=" fashion brands"> fashion brands</a>, <a href="https://publications.waset.org/abstracts/search?q=word-of-mouth" title=" word-of-mouth"> word-of-mouth</a> </p> <a href="https://publications.waset.org/abstracts/64312/impact-of-brand-image-brand-personality-and-brand-love-on-word-of-mouth-pakistani-fashion-brands" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/64312.pdf" target="_blank" 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