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BBG Ventures raises $60 million fund, expands beyond female founders | Fortune
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backing female founders</h1><div class="sc-1b197338-3 eAUloF"><div data-cy="article-author-and-date" class="sc-1b197338-4 kSuJSK"><div class="sc-1b197338-5 hVFrww"><div class="sc-cc7d6b4a-0 lNYKf article-info"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/emma-hinchliffe/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Emma Hinchliffe author's page">Emma Hinchliffe</a></span></div></div><div class="sc-1b197338-6 bGyoBg"></div></div><div class="sc-dd958c2-0 glqbtz"><div class="sc-dd958c2-2 fIciQk article-redesign"><div role="button" tabindex="0" aria-label="share-button"><svg class="share-icon" width="30" height="33" aria-hidden="true" viewBox="0 0 30 33" xmlns="http://www.w3.org/2000/svg"><path d="M25.1306 32.8766C23.843 32.8766 22.7402 32.4177 21.8224 31.4999C20.9046 30.5821 20.4457 29.4793 20.4457 28.1917C20.4457 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50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 768 512'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?w=1440&q=75"/><div data-cy="caption" class="sc-762dcccc-9 fbephs">Nisha Dua and Susan Lyne of BBG Ventures. </div><div data-cy="credit" class="sc-762dcccc-10 ebMnGM">Courtesy BBG Ventures</div></div></div><div class="sc-9d11c37b-6 ccKQGH trinity-player"><div class="trinity-tts-pb" dir="ltr"></div></div><div class="sc-9d11c37b-1 gGsili"><div class="sc-9d11c37b-2 diFVtX"><div id="article-content" class="sc-9d11c37b-3 kZBgtU"><div><div data-cy="article-content" class="rawHtml-content-no-nativo"><p>BBG Ventures was founded in 2014—an era when investors were first starting to pay attention to the untapped potential of female founders and their businesses. The fund, whose partners spun out of AOL, committed to backing women-led businesses like April Koh’s <a href="https://fortune.com/2024/07/31/spring-health-valuation-ai-mental-health-april-koh/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/2024/07/31/spring-health-valuation-ai-mental-health-april-koh/">unicorn Spring Health</a> and acne patch brand <a href="https://www.bloomberg.com/news/articles/2024-08-27/starface-pimple-patches-have-become-a-beauty-obsession?srnd=homepage-americas" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.bloomberg.com/news/articles/2024-08-27/starface-pimple-patches-have-become-a-beauty-obsession?srnd=homepage-americas" rel="noopener">Starface</a>, a bet that investing in these founders would lead to rich outcomes serving overlooked markets.</p><div class="paywall-selector"></div><div class="paywall"> <p>A decade later, the world has changed and BBG Ventures is adjusting its strategy. The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, <em>Fortune </em>is the first to report. With this fund, it’s expanding its mandate from investing in businesses founded by women to investing in startups launched by founders who are female or diverse in some other way across race, age, and income. </p><div class="related-video-container hidden"><div class="sc-b2504c1d-0 dTxuPI"><div class="sc-c5bbce56-0 ipVLKc"></div><div class="sc-c5bbce56-0 gZwXGO video-placeholder"></div></div></div> <p>Across BBG Ventures’ portfolio, all of its Fund I companies had at least one female founder; about 70% had a founder of color—an outlier in a venture capital industry in which <a href="https://pitchbook.com/news/reports/2023-us-all-in-female-founders-in-the-vc-ecosystem" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://pitchbook.com/news/reports/2023-us-all-in-female-founders-in-the-vc-ecosystem" rel="noopener">awarded</a> 3% of funding in 2023 to women-only teams. BBG Ventures now has $130 million in assets under management with more than 100 investments. Its second fund is anchored by State of Michigan Retirement Services, Illumen Capital, and the George Kaiser Family Foundation, alongside new LPs Fairview, Pivotal Ventures, California Endowment, and Mizuho. Its second fund has made seven investments so far, including in a recruiting platform for hourly workers and an infant formula brand, with 14.7% of its $60 million deployed.</p> <p>Yet in the decade since BBG Ventures launched, the “female founder” has sometimes had a rough go of it. There was the rise of the “girlboss,” which was followed by a fast fall, and a once-aspirational term turned into a jab. While women founders haven’t stopped building companies, some <a href="https://fortune.com/longform/female-founders-startups-the-wing-away-outdoor-voices-ceos/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/longform/female-founders-startups-the-wing-away-outdoor-voices-ceos/">have complained</a> of what they see as a target on their backs by the press. “The cultural conversation had nothing to do with this decision,” says Dua. “If anything we believe the opportunity for founders who look different is bigger than ever. It’s more of a reflection of the world evolving. … Gender is not the only difference. Race is not the only difference.”</p> <p>The firm conducted research on what it calls the “<a href="https://www.bbgventures.com/polyculture" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.bbgventures.com/polyculture" rel="noopener">polycultural future of America</a>” that examines “extraordinary demographic and social shifts across race, age and income that are creating a new status quo.” Several trends, including a widening wealth gap, an aging population, and the emergence of Gen Z as the first “majority-minority” generation influenced the firm’s strategic shift. So did the idea that consumers experience their identities in an intersecting way—a combination of gender, race, age, political identity, income, and more factors. Across demographics, priorities like building wealth and securing high-quality health care are consistent, their research found; but identity comes into play when Black Americans, for example, seek “culturally competent health care,” Dua says. “That’s why we think founders who look different, who can put themselves in the shoes of their target audience, really could have this competitive advantage in today’s market,” Dua says.</p> <p>BBG Ventures sees its pivot not as a move away from female founders, but as a sign of where the U.S. is headed. “This is really about a very strong market opportunity and looking for founders who we think are uniquely positioned to solve that,” Dua says. “We are still going to be investing in women in a big way,” Lyne adds. </p></div><div class="sc-30bdb254-0 kxagCu article" data-cy="subscriptionPlea"><b>How many degrees of separation are you from the globe's most powerful business leaders? </b>Explore who made our brand-new list of the <a href="https://fortune.com/ranking/most-powerful-people/?&itm_source=fortune&itm_medium=article_tout" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/ranking/most-powerful-people/?&itm_source=fortune&itm_medium=article_tout">100 Most Powerful People in Business</a>. Plus, learn about the metrics we used to make it.</div></div></div><div class="sc-d331eee9-11 grvWtf"><div class="sc-d331eee9-10 cYdiLE simple"></div></div><div class="sc-9d11c37b-5 czxqeH"></div></div><div class="sc-6cf2855c-0 kExlxv latest-popular-module"><div class="sc-6cf2855c-3 arJkf heading"><h2 class="sc-3358ecfd-0 sc-6cf2855c-4 iHarim dpCFYu latest-popular-title">Latest in Leadership</h2></div><ul data-cy="post-list" class="sc-6cf2855c-1 kHgwqz latest-popular-content"><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Workers volunteer at event." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 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link-wrapper"><a href="https://fortune.com/section/newsletters/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Newsletters">Newsletters</a></span><span class="sc-2f1a523b-1 bELjCH hyphen" aria-hidden="true"> <!-- -->-<!-- --> </span><span class="sc-2f1a523b-2 loCKOS link-wrapper"><a href="https://fortune.com/tag/chro-daily/" target="_self" class="sc-93594058-0 bDVrCz topic-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's topic CHRO Daily">CHRO Daily</a></span></div><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/27/volunteering-program-employee-satisfaction-engagement/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Volunteering programs are probably the most powerful well-being benefit in your toolkit: ‘It’s a big competitive advantage from a talent perspective’">Volunteering programs are probably the most powerful well-being benefit in your toolkit: ‘It’s a big competitive advantage from a talent perspective’</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/emma-burleigh/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " aria-label="Go to Emma Burleigh author's page">Emma Burleigh</a></span><span class="sc-cc7d6b4a-4 iXmUiL list-item-seperator"> and </span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/brit-morse/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " aria-label="Go to Brit Morse author's page">Brit Morse</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></div></li><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Sam Altman, CEO of OpenAI, in 2024 walking through a lobby after a meeting on Capitol Hill." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur 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topic-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's topic A.I.">A.I.</a></span></div><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/27/ai-companies-meta-llama-openai-google-us-defense-military-contracts/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The new ‘land grab’ for AI companies, from Meta to OpenAI, is military contracts">The new ‘land grab’ for AI companies, from Meta to OpenAI, is military contracts</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/kali-hays/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Kali Hays author's page">Kali Hays</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></div></li><li class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Walmart Inc. 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class="sc-6cf2855c-2 lmrGQL content-wrapper"><span class="sc-6cf2855c-5 gngcCZ time-ago-wrapper">0 minutes ago</span><div class="sc-e3c4bc02-0 dvEGRk content"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Trump in a MAGA hat" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' 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It could add $140 billion to the national deficit">The IRS is about to run out of enforcement money as Trump plans more budget cuts. 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","eyebrowSectionLabel":"Newsletters","eyebrowSectionLink":"/section/newsletters","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1052219774-e1732542181965.jpg"},"title":"Former YouTube CEO Susan Wojcicki shares a final message three months after her death from lung cancer","titleLink":"https://fortune.com/2024/11/25/former-youtube-ceo-susan-wojcicki-shares-a-final-message-three-months-after-her-death-from-lung-cancer/?itm_source=parsely-api"},{"authors":[{"name":"Chloe Berger","uri":"/author/chloe-berger","__typename":"MostPopularAuthors","email":"","image":"","sameAs":"","type":"","url":"/author/chloe-berger/"}],"contentType":null,"date":"2024-11-25T17:41:36","dateFormatted":"November 25, 2024","dateGMT":"2024-11-25T17:41:36","dateGMTFormatted":"November 25, 2024","dateUpdated":"2024-11-25T17:33:05","dateUpdatedFormatted":"November 25, 2024","dateUpdatedGMT":"2024-11-25T22:33:05","dateUpdatedGMTFormatted":"November 25, 2024","excerpt":"CEO of Berkshire Hathaway warns that the difference between a family crumbling or getting closer can lie within will planning.\r\n","eyebrowSectionLabel":"Success","eyebrowSectionLink":"/section/success","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1541106661-e1732555457975.jpg"},"title":"Warren Buffett issues a warning for all parents ahead of the $84 trillion Great Wealth Transfer","titleLink":"https://fortune.com/2024/11/25/warren-buffett-advice-will-planning-great-wealth-transfer/?itm_source=parsely-api"},{"authors":[{"name":"Eleanor Pringle","uri":"/author/eleanor-pringle","__typename":"MostPopularAuthors","email":"","image":"","sameAs":"","type":"","url":"/author/eleanor-pringle/"}],"contentType":null,"date":"2024-11-24T12:05:00","dateFormatted":"November 24, 2024","dateGMT":"2024-11-24T12:05:00","dateGMTFormatted":"November 24, 2024","dateUpdated":"2024-11-25T10:40:10","dateUpdatedFormatted":"November 25, 2024","dateUpdatedGMT":"2024-11-25T15:40:10","dateUpdatedGMTFormatted":"November 25, 2024","excerpt":"Jamie Dimon, CEO of JPMorgan Chase, says AI will enable people to work 3.5-day weeks in future. ","eyebrowSectionLabel":"Success","eyebrowSectionLink":"/section/success","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2184059914-e1732115079433.jpg"},"title":"Jamie Dimon says the next generation of employees will work 3.5 days a week and live to 100 years old","titleLink":"https://fortune.com/article/jamie-dimon-jpmorgan-chase-ceo-ai-impact-working-week-3-day-100-years-future/?itm_source=parsely-api"},{"authors":[{"name":"AFP","uri":"/author/afp","__typename":"MostPopularAuthors","email":"","image":"","sameAs":"","type":"","url":"/author/afp/"}],"contentType":null,"date":"2024-11-26T10:43:23","dateFormatted":"November 26, 2024","dateGMT":"2024-11-26T10:43:23","dateGMTFormatted":"November 26, 2024","dateUpdated":"2024-11-26T10:11:57","dateUpdatedFormatted":"November 26, 2024","dateUpdatedGMT":"2024-11-26T15:11:57","dateUpdatedGMTFormatted":"November 26, 2024","excerpt":"Truong My Lan was found guilty of embezzling $12.5 billion, but prosecutors said the total damages caused by the scam amounted to $27 billion—equivalent to around 6% of the country's 2023 GDP.","eyebrowSectionLabel":"Finance","eyebrowSectionLink":"/section/finance","eyebrowTagLabel":"","eyebrowTagLink":"","image":{"altText":"","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2147042889_0744ba-e1732617623281.jpg"},"title":"Vietnam property tycoon sentenced to death for $27B fraud begs court to spare her life, saying she is trying to repay funds","titleLink":"https://fortune.com/asia/2024/11/26/vietnam-property-tycoon-sentenced-death-27bn-fraud-begs-court-spare-life/?itm_source=parsely-api"}],"subdomain":"own","footer":{"footerDisclaimer":"\u003cp\u003e© 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our \u003ca href=\"https://fortune.com/terms-of-use/\"\u003eTerms of Use\u003c/a\u003e and \u003ca href=\"https://fortune.com/privacy-policy/\"\u003ePrivacy Policy\u003c/a\u003e | \u003ca href=\"/california-privacy-policy/#notice\"\u003eCA Notice at Collection and Privacy Notice\u003c/a\u003e | \u003ca href=\"javascript:Optanon.ToggleInfoDisplay();\" target=\"_self\"\u003eDo Not Sell/Share My Personal Information\u003c/a\u003e\u003cbr /\u003e\nFORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. 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Inclusion","url":"https://fortune.com/workplace/diversity-inclusion"},{"__typename":"MenuItem","label":"Terms and Conditions","url":"/terms-of-use/"},{"__typename":"MenuItem","label":"Site Map","url":"/sitemap/"}],"name":"Footer About 1"}],"socialList":[{"type":"facebook","url":"https://www.facebook.com/FortuneMagazine/"},{"type":"twitter","url":"https://twitter.com/FortuneMagazine/"},{"type":"linkedin","url":"https://www.linkedin.com/company/fortune-magazine/"},{"type":"instagram","url":"https://www.instagram.com/fortunemag/"},{"type":"pinterest","url":"https://www.pinterest.com/fortunemagazine/"}]},"article":{"adTags":[],"audienceDek":"The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, Fortune is the first to report.","authorNames":["Emma Hinchliffe"],"authors":[{"email":"emma.hinchliffe@fortune.com","image":"https://fortune.com/img-assets/wp-content/uploads/2018/01/Hinchcliffe_bio.jpg?w=150","name":"Emma Hinchliffe","sameAs":"","type":"Person","uri":"/author/emma-hinchliffe/","url":"https://fortune.com/author/emma-hinchliffe/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"https://www.linkedin.com/in/emmahinchliffe/","twitterUrl":"https://twitter.com/_emmahinchliffe","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Leadership","content":"\u003cp\u003eBBG Ventures was founded in 2014—an era when investors were first starting to pay attention to the untapped potential of female founders and their businesses. The fund, whose partners spun out of AOL, committed to backing women-led businesses like April Koh\u0026#8217;s \u003ca href=\"https://fortune.com/2024/07/31/spring-health-valuation-ai-mental-health-april-koh/\"\u003eunicorn Spring Health\u003c/a\u003e and acne patch brand \u003ca href=\"https://www.bloomberg.com/news/articles/2024-08-27/starface-pimple-patches-have-become-a-beauty-obsession?srnd=homepage-americas\"\u003eStarface\u003c/a\u003e, a bet that investing in these founders would lead to rich outcomes serving overlooked markets.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\n\n\n\u003cp\u003eA decade later, the world has changed and BBG Ventures is adjusting its strategy. The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, \u003cem\u003eFortune \u003c/em\u003eis the first to report. With this fund, it\u0026#8217;s expanding its mandate from investing in businesses founded by women to investing in startups launched by founders who are female or diverse in some other way across race, age, and income. \u003c/p\u003e\n\n\n\n\u003cp\u003eAcross BBG Ventures\u0026#8217; portfolio, all of its Fund I companies had at least one female founder; about 70% had a founder of color—an outlier in a venture capital industry in which \u003ca href=\"https://pitchbook.com/news/reports/2023-us-all-in-female-founders-in-the-vc-ecosystem\"\u003eawarded\u003c/a\u003e 3% of funding in 2023 to women-only teams. BBG Ventures now has $130 million in assets under management with more than 100 investments. Its second fund is anchored by State of Michigan Retirement Services, Illumen Capital, and the George Kaiser Family Foundation, alongside new LPs Fairview, Pivotal Ventures, California Endowment, and Mizuho. Its second fund has made seven investments so far, including in a recruiting platform for hourly workers and an infant formula brand, with 14.7% of its $60 million deployed.\u003c/p\u003e\n\n\n\n\u003cp\u003eYet in the decade since BBG Ventures launched, the \u0026#8220;female founder\u0026#8221; has sometimes had a rough go of it. There was the rise of the \u0026#8220;girlboss,\u0026#8221; which was followed by a fast fall, and a once-aspirational term turned into a jab. While women founders haven\u0026#8217;t stopped building companies, some \u003ca href=\"https://fortune.com/longform/female-founders-startups-the-wing-away-outdoor-voices-ceos/\"\u003ehave complained\u003c/a\u003e of what they see as a target on their backs by the press. \u0026#8220;The cultural conversation had nothing to do with this decision,\u0026#8221; says Dua. \u0026#8220;If anything we believe the opportunity for founders who look different is bigger than ever. It\u0026#8217;s more of a reflection of the world evolving. \u0026#8230; Gender is not the only difference. Race is not the only difference.\u0026#8221;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe firm conducted research on what it calls the \u0026#8220;\u003ca href=\"https://www.bbgventures.com/polyculture\"\u003epolycultural future of America\u003c/a\u003e\u0026#8221; that examines \u0026#8220;extraordinary demographic and social shifts across race, age and income that are creating a new status quo.\u0026#8221; Several trends, including a widening wealth gap, an aging population, and the emergence of Gen Z as the first \u0026#8220;majority-minority\u0026#8221; generation influenced the firm\u0026#8217;s strategic shift. So did the idea that consumers experience their identities in an intersecting way—a combination of gender, race, age, political identity, income, and more factors. Across demographics, priorities like building wealth and securing high-quality health care are consistent, their research found; but identity comes into play when Black Americans, for example, seek \u0026#8220;culturally competent health care,\u0026#8221; Dua says. \u0026#8220;That\u0026#8217;s why we think founders who look different, who can put themselves in the shoes of their target audience, really could have this competitive advantage in today\u0026#8217;s market,\u0026#8221; Dua says.\u003c/p\u003e\n\n\n\n\u003cp\u003eBBG Ventures sees its pivot not as a move away from female founders, but as a sign of where the U.S. is headed. \u0026#8220;This is really about a very strong market opportunity and looking for founders who we think are uniquely positioned to solve that,\u0026#8221; Dua says. \u0026#8220;We are still going to be investing in women in a big way,\u0026#8221; Lyne adds. \u003c/p\u003e\u003c/div\u003e","databaseId":4056155,"dateGmt":"2024-10-30T12:00:00","dek":"","description":"The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, Fortune is the first to report.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDo0MDU2MTU1","image":"https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?resize=1200,600","imageCaption":"Nisha Dua and Susan Lyne of BBG Ventures. ","imageCredit":"Courtesy BBG Ventures","keywords":"","link":"https://fortune.com/2024/10/30/exclusive-bbg-ventures-raises-60-million-fund-and-expands-from-backing-female-founders-to-diverse-founders/","metaTitle":"BBG Ventures raises $60 million fund, expands beyond female founders","modifiedGmt":"2024-10-30T12:00:21","pageType":"article","platformCD":"own","postId":4056155,"postSettings":{"postSettingsDek":null,"enableSubscriptionPlea":true,"subscriptionPleaDesign":"with-bottom-border","subscriptionPleaPosition":null,"subscriptionPleaTextLined":"\u003cb\u003eHow many degrees of separation are you from the globe's most powerful business leaders? \u003c/b\u003eExplore who made our brand-new list of the \u003ca href=\"https://fortune.com/ranking/most-powerful-people/?\u0026itm_source=fortune\u0026itm_medium=article_tout\"\u003e100 Most Powerful People in Business\u003c/a\u003e. Plus, learn about the metrics we used to make it.","bylineCommentary":null,"mediaItem":{"altText":"medium close-up of two businesswomen smiling for a portrait","caption":"Nisha Dua and Susan Lyne of BBG Ventures","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg"},"__typename":"Settings"},"premiumCategory":{"name":"P-Reported","premiumCategoryId":447849338,"link":"https://fortune.com/?taxonomy=premium_categories\u0026term=p-reported-paywall","__typename":"BrandedArticlePremiumCategoryFieldsFields"},"primaryPostTag":{"name":"venture capital","primaryTagId":447824929,"link":"https://fortune.com/tag/venture-capital/","uri":"/tag/venture-capital/","__typename":"BrandedArticlePrimaryPostTagIdFieldsFields"},"primarySection":{"name":"Leadership","primarySectionId":447824445,"link":"https://fortune.com/section/leadership/","uri":"/section/leadership/","__typename":"BrandedArticlePrimarySectionIdFieldsFields"},"primaryTopic":{"name":"","primaryTopicId":-1},"relatedVideoId":"UaQE0AmE7R-3963373-14497","relatedVideoType":"stn_video_media","reviewedBy":null,"sectionNames":["Leadership","MPW","Tech"],"sections":[{"name":"Leadership","sectionId":447824445,"slug":"leadership","__typename":"BrandedArticleClassificationSectionFieldsFields"},{"name":"MPW","sectionId":447823563,"slug":"mpw","__typename":"BrandedArticleClassificationSectionFieldsFields"},{"name":"Tech","sectionId":447824897,"slug":"tech","__typename":"BrandedArticleClassificationSectionFieldsFields"}],"series":[],"showModifiedTimestamp":0,"socialDescription":"The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, Fortune is the first to report.","socialTitle":"BBG Ventures' $60 million fund expands beyond female founders","stickyCta":null,"tagNames":["female founders","venture capital"],"tags":[{"name":"female founders","tagId":53672191,"__typename":"BrandedArticleClassificationTagFieldsFields"},{"name":"venture capital","tagId":447824929,"__typename":"BrandedArticleClassificationTagFieldsFields"}],"templateType":"default","thumbnailUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg","title":"Exclusive: BBG Ventures raises $60 million fund and expands beyond backing female founders","topicNames":[],"topics":[],"url":"https://fortune.com/2024/10/30/exclusive-bbg-ventures-raises-60-million-fund-and-expands-from-backing-female-founders-to-diverse-founders/","videoId":null,"widgetCss":null},"articleData":{"adTags":[],"audienceDek":"The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, Fortune is the first to report.","authorNames":["Emma Hinchliffe"],"authors":[{"email":"emma.hinchliffe@fortune.com","image":"https://fortune.com/img-assets/wp-content/uploads/2018/01/Hinchcliffe_bio.jpg?w=150","name":"Emma Hinchliffe","sameAs":"","type":"Person","uri":"/author/emma-hinchliffe/","url":"https://fortune.com/author/emma-hinchliffe/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"https://www.linkedin.com/in/emmahinchliffe/","twitterUrl":"https://twitter.com/_emmahinchliffe","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Leadership","content":"\u003cp\u003eBBG Ventures was founded in 2014—an era when investors were first starting to pay attention to the untapped potential of female founders and their businesses. The fund, whose partners spun out of AOL, committed to backing women-led businesses like April Koh\u0026#8217;s \u003ca href=\"https://fortune.com/2024/07/31/spring-health-valuation-ai-mental-health-april-koh/\"\u003eunicorn Spring Health\u003c/a\u003e and acne patch brand \u003ca href=\"https://www.bloomberg.com/news/articles/2024-08-27/starface-pimple-patches-have-become-a-beauty-obsession?srnd=homepage-americas\"\u003eStarface\u003c/a\u003e, a bet that investing in these founders would lead to rich outcomes serving overlooked markets.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\n\n\n\u003cp\u003eA decade later, the world has changed and BBG Ventures is adjusting its strategy. The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, \u003cem\u003eFortune \u003c/em\u003eis the first to report. With this fund, it\u0026#8217;s expanding its mandate from investing in businesses founded by women to investing in startups launched by founders who are female or diverse in some other way across race, age, and income. \u003c/p\u003e\n\n\n\n\u003cp\u003eAcross BBG Ventures\u0026#8217; portfolio, all of its Fund I companies had at least one female founder; about 70% had a founder of color—an outlier in a venture capital industry in which \u003ca href=\"https://pitchbook.com/news/reports/2023-us-all-in-female-founders-in-the-vc-ecosystem\"\u003eawarded\u003c/a\u003e 3% of funding in 2023 to women-only teams. BBG Ventures now has $130 million in assets under management with more than 100 investments. Its second fund is anchored by State of Michigan Retirement Services, Illumen Capital, and the George Kaiser Family Foundation, alongside new LPs Fairview, Pivotal Ventures, California Endowment, and Mizuho. Its second fund has made seven investments so far, including in a recruiting platform for hourly workers and an infant formula brand, with 14.7% of its $60 million deployed.\u003c/p\u003e\n\n\n\n\u003cp\u003eYet in the decade since BBG Ventures launched, the \u0026#8220;female founder\u0026#8221; has sometimes had a rough go of it. There was the rise of the \u0026#8220;girlboss,\u0026#8221; which was followed by a fast fall, and a once-aspirational term turned into a jab. While women founders haven\u0026#8217;t stopped building companies, some \u003ca href=\"https://fortune.com/longform/female-founders-startups-the-wing-away-outdoor-voices-ceos/\"\u003ehave complained\u003c/a\u003e of what they see as a target on their backs by the press. \u0026#8220;The cultural conversation had nothing to do with this decision,\u0026#8221; says Dua. \u0026#8220;If anything we believe the opportunity for founders who look different is bigger than ever. It\u0026#8217;s more of a reflection of the world evolving. \u0026#8230; Gender is not the only difference. Race is not the only difference.\u0026#8221;\u003c/p\u003e\n\n\n\n\u003cp\u003eThe firm conducted research on what it calls the \u0026#8220;\u003ca href=\"https://www.bbgventures.com/polyculture\"\u003epolycultural future of America\u003c/a\u003e\u0026#8221; that examines \u0026#8220;extraordinary demographic and social shifts across race, age and income that are creating a new status quo.\u0026#8221; Several trends, including a widening wealth gap, an aging population, and the emergence of Gen Z as the first \u0026#8220;majority-minority\u0026#8221; generation influenced the firm\u0026#8217;s strategic shift. So did the idea that consumers experience their identities in an intersecting way—a combination of gender, race, age, political identity, income, and more factors. Across demographics, priorities like building wealth and securing high-quality health care are consistent, their research found; but identity comes into play when Black Americans, for example, seek \u0026#8220;culturally competent health care,\u0026#8221; Dua says. \u0026#8220;That\u0026#8217;s why we think founders who look different, who can put themselves in the shoes of their target audience, really could have this competitive advantage in today\u0026#8217;s market,\u0026#8221; Dua says.\u003c/p\u003e\n\n\n\n\u003cp\u003eBBG Ventures sees its pivot not as a move away from female founders, but as a sign of where the U.S. is headed. \u0026#8220;This is really about a very strong market opportunity and looking for founders who we think are uniquely positioned to solve that,\u0026#8221; Dua says. \u0026#8220;We are still going to be investing in women in a big way,\u0026#8221; Lyne adds. \u003c/p\u003e\u003c/div\u003e","databaseId":4056155,"dateGmt":"2024-10-30T12:00:00","dek":"","description":"The firm, founded by Nisha Dua and Susan Lyne, raised a second, $60 million fund, Fortune is the first to report.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDo0MDU2MTU1","image":"https://fortune.com/img-assets/wp-content/uploads/2024/10/BBGV-Nisha-Dua-L-Susan-Lyne-R-credit-MacKenna-Lewis.jpg?resize=1200,600","imageCaption":"Nisha Dua and Susan Lyne of BBG Ventures. 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