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Amir Adnan's #WhenInKarachi campaign encourages us to rediscover Karachi - Style - Images
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href="https://web.archive.org/web/20180227123751/https://images.dawn.com/news/1179459/amir-adnans-wheninkarachi-campaign-encourages-us-to-rediscover-karachi" class="story__link">Amir Adnan's #WhenInKarachi campaign encourages us to rediscover Karachi</a></h2> <!-- box/date --><div class=" mb-sm-4 mb-2"><span class="story__time caps "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2018-02-16T14:51:31+05:00"><span class="timestamp__calendar">Feb 16, 2018</span> <span class="timestamp__time">02:51pm</span></span></span> </div> </div> <div class="col-sm-11 col-12"> <div class="row"> <div class="col-sm-10 col-12"> <div class="row no-gutters"> <div class="col-sm-3 col-12"> <div class="story__authors mb-sm-0 mb-2"> <div class="row no-gutters"> <div class="col-3"> <img src="//web.archive.org/web/20180227123751im_/https://i.dawn.com/users/91.jpg?170817051306" class="story__authors__pic d-none d-sm-block"> </div> <div class="col-sm-9 col-12"> <p class="story__authors__name caps size-four pl-2"><a href="/web/20180227123751/https://images.dawn.com/authors/91">Sponsor</a></p> <p class="story__authors__heading caps size-two pl-2">Paid content</p> </div> </div> </div> </div> <div class="col-8"> <p class="size-five story__authors__story__excerpt d-none d-sm-block">Isn't it true that the closer you are to something, the less likely you are to see it?</p> </div> </div> </div> </div> </div> </div> </div> <!-- ******** /template/header ******** --> <div class="content"> <main> <div class="row"> <div class="col-sm-11 col-12"> <!-- ******** template/main ******** --> <div class="template__main clearfix modifier--open px-1 modifier--quote-border-ends-large"> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":4000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><img src="https://web.archive.org/web/20180227123751im_/https://i.dawn.com/large/2018/02/5a8536420faa8.jpg" alt=""/></div> </figure> <div class="clearfix"></div> </div> </div> <div class="row no-gutters"> <div class="col-sm-10 col-12"> <div class="row no-gutters"> <div class="col-sm-1 col-12"> </div> <div class="col-sm-11 col-12"> <!-- box/content --> <div class="story__content mt-4 pt-4 "><div style="display: none"><ul class="story__toc" style="display: none"> <li> <a href="#toc_0"><strong>1) It shows us Pakistani millennials taking a break from our usual fast-paced life.</strong></a> </li> <li> <a href="#toc_1"><strong>2) It features celebrities who moved to Karachi and fell in love with it.</strong></a> </li> <li> <a href="#toc_2"><strong>3) It encourages us to rediscover Karachi.</strong></a> </li> <li> <a href="#toc_3"><strong>About Amir Adnan's Spring collection 2018</strong></a> </li> </ul> </div><p class="">How often do we think of rediscovering familiar places that we inadvertently take for granted?</p><p class="">In his latest campaign #WhenInKarachi, starring popular TV actor Zahid Ahmed and budding model Sabrina Furqan, designer Amir Adnan encourages us to take a fresh look at our city and uncover some of its oft-ignored or hidden facets. </p><p class="">Here's how the campaign accomplishes this:</p><h1 id="toc_0"><strong>1) It shows us Pakistani millennials taking a break from our usual fast-paced life.</strong></h1> <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><img src="https://web.archive.org/web/20180227123751im_/https://i.dawn.com/primary/2018/02/5a83f8569e999.jpg" alt=""/></div> </figure> <p> </p><p class="">Amir Adnan's campaign portrays the lifestyle of millennials in Pakistan that is no less than an on-going adventure. It emphasises self-discovery and exploration of the country's rich but forgotten heritage. </p><p class="">The #WheninKarachi campaign subtly hints at how millennial life in Pakistan has restricted us to always doing things in a hurry. It encourages us to take a step back from our routine and explore the many realities of Karachi that we often ignore in our everyday haste. </p><h1 id="toc_1"><strong>2) It features celebrities who moved to Karachi and fell in love with it.</strong></h1> <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><img src="https://web.archive.org/web/20180227123751im_/https://i.dawn.com/primary/2018/02/5a83f8722761c.jpg" alt=""/></div> </figure> <p> </p><p class="">The campaign features celebs who've settled into Karachi despite having their roots elsewhere. Living here, they realise that they've traveled across the world but never looked at the city of lights with the eyes of a traveler. </p><p class="">The #WhenInKarachi campaign takes these celebs to the old and famous neighbourhoods of Karachi to do just that - and the celebs seem to fall in love with the experience.</p><h1 id="toc_2"><strong>3) It encourages us to rediscover Karachi.</strong></h1> <figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><img src="https://web.archive.org/web/20180227123751im_/https://i.dawn.com/primary/2018/02/5a83f87c6ce61.jpg" alt=""/></div> </figure> <p> </p><p class="">We've got to admit millennial life has everything on offer - except time. When was the last time you revisited an old park, a museum or an alma mater?</p><p class="">The campaign is a brand new look at exploring the intricate details of our city that pass by us every single day yet remain perfectly hidden. </p><p class="">The campaign is a fresh look at the same old Karachi and we think we're already falling for it.</p><p class="">Watch the #WhenInKarachi story in this video:</p><figure class="media one-whole palm--one-whole media--stretch media--uneven media--embed "> <div class="media__item media__item--relative media__item--facebook "> <div class="fb-video" data-href="https://www.facebook.com/amiradnandesign/videos/vb.114134765776/10155269893635777/?type=3&theater" data-width="650"></div></div> </figure> <p> </p><h1 id="toc_3"><strong>About Amir Adnan's Spring collection 2018</strong></h1> <p class="">Titled “Dawn”, the collection attempts to represent the onset of daytime. On offer are morning hues of whites along with blacks and browns, and lush evening purples.</p><p class="">All the layers showcased in the new Spring collection incorporate light and breathable materials and thus are the right gear for our next expedition in the city.</p><hr> <p class=""><em>This content is produced in paid partnership with <a href="https://web.archive.org/web/20180227123751/https://www.facebook.com/amiradnandesign/">Amir Adnan</a> and is not associated with or necessarily reflective of the views of Images or Dawn.com.</em></p> </div> <!-- box/social --> <div class="social social--iframe float-left pr-2 "> <iframe src="//web.archive.org/web/20180227123751if_/https://www.facebook.com/plugins/like.php?href=https%3A%2F%2Fimages.dawn.com%2Fnews%2F1179459&layout=button_count&action=like&show_faces=false&share=false&height=20&width=87&size=small" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:87px" allowtransparency="true"></iframe> 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" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <div class="row no-gutters"> <div class="col-12"> <div class="border--top border--thick border--black clearfix"> <div class="caps my-2 container__category__title size-seven caps"> <span> Join the conversation <span class="divider divider--gray"></span><span class="text--gray caps">(2 comments)</span> </span> </div> </div> </div> </div> <div class="row"> <div class="col-12 col-sm-7"> <section id="comments" class="comments "> <h1 class="comments__label ">Comments (2) Closed</h1> <div class="button-container border--top"> <button type="button" class="button js-comments-sort-votes float-right">Popular</button> <button type="button" class="button js-comments-sort-date--new float-right">Newest</button> <button type="button" disabled="disabled" class="button js-comments-sort-date float-right">Oldest</button> </div> <div class="comment pb-4 mb-4 border--bottom" id="134053" data-id="1"> <div class="row"> <div class="col-11"> <div class="comment__author float-left">Citizen of karachi</div> <div class="timeago comment__date" title="2018-02-16T23:36:59+05:00"><span class="timestamp--time timeago" title="2018-02-16T23:36:59+05:00">Feb 16, 2018 11:36pm</span></div> <div class="comment__body mt-2 size-six clearfix"><p>Excellent theme.</p> </div> <div class=""> <div class="button button--social" title="Recommend this comment"> <!-- <span title="Recommend this comment"> --> <span class="button__label votejs__cast" data-vote-key="1179459/up-134053">Recommend</span> <span class="button__count votejs__count" data-vote-key="1179459/up-134053">0</span> <!-- </span> --> </div> </div> </div> </div> </div> <!-- .comment --> <div class="comment pb-4 mb-4 border--bottom" id="134095" data-id="2"> <div class="row"> <div class="col-11"> <div class="comment__author float-left">Ramsha Ahsan</div> <div class="timeago comment__date" title="2018-02-18T01:58:54+05:00"><span class="timestamp--time timeago" title="2018-02-18T01:58:54+05:00">Feb 18, 2018 01:58am</span></div> <div class="comment__body mt-2 size-six clearfix"><p>Well, there is one word for this video 'a disaster'. After reading your aforementioned details about Karachi and the theme of Amir Adnan's campaign, I thought that this is going to be an amazing journey of rediscovering Karachi but this was a mere humiliation of Karachi. I belong to Karachi and I am proud of my city as it is an economic and social hub of Pakistan, no other city can beat Karachi and the level of Karachiites. It is quintessential for other citizens. </p> <p>Furthermore, it is indeed a very beautiful, soulful and hustling bustling city. There are many historical as well as modern landscapes in Karachi which I believe that due to financial constraints, the producer of this video left unleashed.</p> <p>Another mistake was the background music, it is not expressing the Sufism and essence of multi-culture in Karachi. It should be traditional which would make a connection to a viewer and show the importance of our country and our city, Karachi.</p> </div> <div class=""> <div class="button button--social" title="Recommend this comment"> <!-- <span title="Recommend this comment"> --> <span class="button__label votejs__cast" data-vote-key="1179459/up-134095">Recommend</span> <span class="button__count votejs__count" data-vote-key="1179459/up-134095">0</span> <!-- </span> --> </div> </div> </div> </div> </div> <!-- .comment --> </section> </div> </div> <div class="border--top border--thick border--black clearfix mb-sm-6"> <div class="container__category__title size-seven caps pb-2"><span>Latest</span></div> <div class=" slideshow--list latest-slideshow mt-2"> <div class="clear--both"> <div class="slideshow--row__item active equalize float-left" data-id="0" style="float:left;width:19%;margin-right:1.25%;"> <!-- - - - article - - - --> <article class="box story " data-id="1179558" data-layout="story"> <!-- box/image --> <figure class="media media--focus media--stretch col-sm-12 col-3 mr-sm-0 mr-2 float-sm-none px-0 "> <div class="media__item media__item--100 "><a title="" href="https://web.archive.org/web/20180227123751/https://images.dawn.com/news/1179558/sridevis-case-closed-by-dubai-police-remains-handed-over-to-family"><img src="https://web.archive.org/web/20180227123751im_/https://i.dawn.com/medium/2018/02/5a95352ea9023.png" alt="Sridevi&#39;s case closed by Dubai police, remains handed over to family"/></a></div> </figure> <!-- box/title xsmall --> <h2 data-layout="story" data-id="1179558" class="story__title size-four "><a href="https://web.archive.org/web/20180227123751/https://images.dawn.com/news/1179558/sridevis-case-closed-by-dubai-police-remains-handed-over-to-family" class="story__link">Sridevi's case closed by Dubai police, remains handed over to family</a></h2> </article> <!-- - 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