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class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82e20cbe804805a352879_logo%20%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA.svg" loading="lazy" alt="Electric Extreme Logo" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Creating a franchise development strategy that succeeds </h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">B2B</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Digital Strategy</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Tik Tok</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Tracking & Analytics</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Video Creation</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Web Design</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">Electric Extreme is the first and biggest platform for electric motorcycle rental in Bulgaria. It is also focused on selling vehicles and organizing epic two-wheel adventures. These charge-and-go two-wheeled vehicles don鈥檛 require a driver鈥檚 license and promise advanced fun on all terrain.</p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4.jpg" loading="lazy" alt="A person riding electric motorcycle in nature and stunning view" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4.jpg 1200w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">It鈥檚 not about the service, it's about the experience. Electric Extreme鈥檚 main goal was to acquire new leads from social media channels and to build a digital community of adrenaline junkies and nature lovers.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">We are happy and proud to admit that we had extremely productive discussions with Electric Extreme鈥檚 founder and executive director Georgi Detelinov. He has all the essential qualities to build a successful e-commerce business, but he needed some expert insights. We guided him through the process of franchise growth and creating an engaging posting plan for Facebook, Instagram, and TikTok. We also created different segments to reach the right audience, ran ads on Facebook and Instagram.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82d7ce5ef4741f05d21ad_%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA.png" loading="lazy" alt="A person riding electric motorcycle in nature and stunning view" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82d7ce5ef4741f05d21ad_%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82d7ce5ef4741f05d21ad_%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82d7ce5ef4741f05d21ad_%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>We saw significant growth in the number of new leads. In addition, by optimizing the Landing page of Electric Extreme's website we improved their customers' user experience and achieved stable traffic growth. </p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">235%</div><div class="text-mobile-small">Increase in New Leads</div></div><div class="achievement-box"><div class="number-medium">70%</div><div class="text-mobile-small">Decrease in CPL</div></div><div class="achievement-box"><div class="number-medium">1000%</div><div class="text-mobile-small">Increase in New Calls</div></div><div class="achievement-box"><div class="number-medium">753% </div><div class="text-mobile-small">Increase in Engagement</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63ee55af6d49fe005ba7144d_electric.png" loading="lazy" alt="A person riding electric motorcycle in nature and stunning view" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63ee55af6d49fe005ba7144d_electric-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63ee55af6d49fe005ba7144d_electric-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63ee55af6d49fe005ba7144d_electric.png 824w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/inovativa" class="case-studies-images w-inline-block"><img alt="Inovativa Projects Collage" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374aea664c58513d8945a08_Innovativa_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">55%</div><div class="text-mobile-small">Decrease on CPL</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6376417ef63e867b313ed255_logo_hw.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">B2B</p></div><h2 class="h4">Better representation and earning trust from your audience</h2><a href="/case-studies/inovativa" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/pulsar" class="case-studies-images w-inline-block"><img alt="Male hunter using Pulsar Vision Optics " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">20%</div><div class="text-mobile-small">Increase in Purchases</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761bb6d30a644d0d1b0a45_%D0%9B%D0%BE%D0%B3%D0%BE%20%D0%9F%D1%83%D0%BB%D1%81%D0%B0%D1%80.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">eCommerce</p></div><h2 class="h4">Social media channels that align the existing guidelines</h2><a href="/case-studies/pulsar" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/newpoint" class="case-studies-images w-inline-block"><img alt="New Point houses in expensive luxurious neighbourhood" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">455%</div><div class="text-mobile-small">Increase on New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761ec2405ffe1c23eb26dd_6374a04727a13397224b8ff3_newpoint-logo-small.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">A new generation complex 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