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href="https://cloud.google.com/blog/products/sap-google-cloud" track-name="sap on google cloud"track-type="blog nav"track-metadata-position="nav"track-metadata-eventdetail="cloud.google.com/blog/products/sap-google-cloud"track-metadata-module="header"><span>SAP on Google Cloud</span></a></li><li class="glue-header__item "><a class="glue-header__link janap " href="https://cloud.google.com/blog/products/storage-data-transfer" track-name="storage & data transfer"track-type="blog nav"track-metadata-position="nav"track-metadata-eventdetail="cloud.google.com/blog/products/storage-data-transfer"track-metadata-module="header"><span>Storage & Data Transfer</span></a></li><li class="glue-header__item "><a class="glue-header__link janap " href="https://cloud.google.com/blog/topics/sustainability" track-name="sustainability"track-type="blog 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class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><span class="FewWi"></span>New Google Cloud Marketplace Private Offers features to help our partners grow</div></h1></div></div><div class="nRhiJb-fmcmS-oXtfBe dEogG">July 27, 2022</div></div></section><div class="EKklye"><div class="nRhiJb-DARUcf ZWw7T"><div class="npzWPc"><div class="dzoHJ"><div class="nRhiJb-DX2B6 nRhiJb-DX2B6-OWXEXe-h30Snd"><div class="nRhiJb-j5y3u"><ul class="nRhiJb-Qijihe phRaUe" role="list"><li class="hpHPGf"><a class="nRhiJb-ARYxNe" href="https://x.com/intent/tweet?text=New%20Google%20Cloud%20Marketplace%20Private%20Offers%20features%20to%20help%20our%20partners%20grow%20@googlecloud&url=https://cloud.google.com/blog/topics/partners/new-google-cloud-marketplace-private-offers-features" track-name="x"track-type="social share"track-metadata-eventdetail="x.com/intent/tweet?text=New Google Cloud Marketplace Private Offers features to help our 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alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-2600x2600.jpg" loading="lazy"/></section></div></div></div></section><section class="nRhiJb-DARUcf"><div class="nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><section class="DA9Qj nRhiJb-ObfsIf nRhiJb-fmcmS-oXtfBe"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-ibL1re"></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-II5mzb kWSSdd"><h5 class="cHE8Ub Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Sakshi Goel</h5><p class="nRhiJb-qJTHM khCp7b">Product Lead, Google Cloud Marketplace</p></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-II5mzb kWSSdd"><h5 class="cHE8Ub Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Justin Holzwarth</h5><p class="nRhiJb-qJTHM khCp7b">Product Marketing Manager, Google Cloud Marketplace</p></div></section></div></section><div class="nRhiJb-DARUcf"><div class="nRhiJb-ObfsIf nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-qWD73c-cGMI2b"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-ibL1re dzoHJ"></div><div class="OYL9D nRhiJb-kR0ZEf-OWXEXe-GV1x9e-OiUrBf" jsname="tx2NYc"><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><a href="https://cloud.google.com/blog/topics/partners/google-cloud-to-invest-in-partners-growth">As we shared</a> at the beginning of the year, we are making significant investments in <a href="https://console.cloud.google.com/marketplace">Google Cloud Marketplace</a> to accelerate growth for our customers and partners. This includes new technical capabilities that provide the purchasing flexibility and choice our enterprise customers need when buying software from Google Cloud partners through Marketplace.</p><h3>Private Offers are now more flexible than ever</h3><p>Today, we are excited to announce that Private Offers in Google Cloud Marketplace is now generally available. With these new and expanded deal-making capabilities, Google Cloud partners can help our shared customers buy the way they want. All Marketplace partners now have more options to further customize pricing, payment schedules, and terms for privately negotiated Google Cloud Marketplace deals, including: </p><ul><li><p><b>Support across product types</b>: SaaS, Virtual Machine and Kubernetes products can now be purchased via Private Offers.</p></li><li><p><b>Expanded subscription and discounting models</b>: New <a href="https://cloud.google.com/marketplace/docs/partners/offers/private-offer-pricing#CUD">committed use discounts</a> (CUD) and enhanced flat fee and flat fee with usage experiences can better support your business model.</p></li><li><p><b>Flexible payment schedule and contract duration options</b>: Align your Private Offers to how our mutual customers want to buy with pre or post-pay timing options and choice of various contract periods.</p></li><li><p><b>Prepay installments functionality</b>: Allow customers to make multiple prepay payments of equal or increasing amounts over the course of the contract to align with when they want to pay.</p></li><li><p><b>Deal-specific terms</b>: Upload pre-existing or customized license agreements to each offer, enabling customers to leverage deal-specific terms of service and accelerate the purchase process by reducing redlining.</p></li><li><p><b>Private Offer amendment and extension</b>: Support for renewals, expanding existing deals, updating customer plans, and launching new product features.</p></li></ul></span></section><section class="YNV64d"><section><div jsaction="rcuQ6b:npT2md" jscontroller="wJu6E" class="nRhiJb-aTv5jf glue-video__preview-container glue-video__preview-container--inline" data-video-url="https://www.youtube.com/watch?v=fMPshbTJq4k"><div class="glue-video__preview-container p7j5vb vgZZI glue-video__preview-container--inline"><picture class="nRhiJb-zTg1Jd"><img src="https://img.youtube.com/vi/fMPshbTJq4k/hqdefault.jpg" class="glue-video__preview-image vgZZI" alt="Video Thumbnail"></picture><div class="nRhiJb-hEKMR"><svg class="nRhiJb-Bz112c nRhiJb-euxe5d-LgbsSe" viewBox="0 0 24 24" role="presentation" aria-hidden="true"><path fill="#f00" d="M23.74 7.1s-.23-1.65-.95-2.37c-.91-.96-1.93-.96-2.4-1.02C17.04 3.47 12 3.5 12 3.5s-5.02-.03-8.37.21c-.46.06-1.48.06-2.39 1.02C.52 5.45.28 7.1.28 7.1S.04 9.05 0 10.98V13c.04 1.94.28 3.87.28 3.87s.24 1.65.96 2.38c.91.95 2.1.92 2.64 1.02 1.88.18 7.91.22 8.12.22 0 0 5.05.01 8.4-.23.46-.06 1.48-.06 2.39-1.02.72-.72.96-2.37.96-2.37s.24-1.94.25-3.87v-2.02c-.02-1.93-.26-3.88-.26-3.88zM9.57 15.5V8.49L16 12.13 9.57 15.5z"></path><polygon fill="#fff" points="9.6,15.5 9.6,8.5 16,12.1 "></polygon></svg></div></div><div class="glue-video__container nRhiJb-LilHSb-OWXEXe-TzA9Ye vgZZI" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%"></div></div></section></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p>Offering these capabilities is an important step forward in helping our partners grow their business on Google Cloud. As Kathy Barboza, <a href="https://cloud.google.com/netapp">NetApp</a>’s Worldwide Head of Google Cloud Sales Specialist says, Private Offers open new and expanded opportunities, helping us better serve our customers together: “NetApp and Google Cloud have partnered to meet our customers' unique needs through Private Offers on Google Marketplace and are collaborating to establish long term relationships, growth, and revenue. The partnership provides our joint customers with the ability to anticipate budgets along with the flexibility to address their business-critical requirements as they navigate digital transformation.”</p><p>And these new capabilities are on top of the existing customer benefits that accelerate deals transacted through Google Cloud Marketplace: </p><ul><li><p>Buyers can leverage their existing agreement with Google Cloud for Marketplace purchases, <b>simplifying procurement for quicker deployment and time to value</b>.</p></li><li><p>Customers can <b>decrement their committed spend through Marketplace transactions</b>, which maximizes their cost savings and helps them spend smartly across first and third-party solutions. </p></li><li><p>All Marketplace purchases show up on <b>one bill from Google</b>, allowing customers to easily analyze and manage spend.</p></li></ul><p>Check out the <a href="https://www.partneradvantage.goog/GCPPRM/s/article/Google-Cloud-Marketplace-Partner-Fundamentals-course-now-available" target="_blank">Marketplace Partner Fundamentals</a> within Partner Advantage for more on the benefits of Google Cloud Marketplace for your business and customers.</p><p>This is a major step forward in helping customers solve business challenges more quickly and driving additional growth for our partner ecosystem. Google Cloud Marketplace was already the fastest way to show up to Google Cloud customers in-product worldwide. Now transacting and growing large, customized enterprise deals is easier and more flexible than ever.</p><h3>Simple Private Offer configuration</h3><p>Ready to grow your business on Google Cloud with Private Offers? Let's walk through the guided creation flow.</p><p>As a prerequisite, you’ll need to <a href="https://cloud.google.com/marketplace/docs/partners/develop">publish a transactable listing</a> on Google Cloud Marketplace.</p><p>Once your product is published, customers can request a negotiated deal by reaching out to you directly within Marketplace, through their Google seller, or via an existing engagement. While confirming pricing, terms, and payment schedules with the customer offline, you can start creating a new Private Offer in <a href="https://console.cloud.google.com/marketplace">Google Cloud Marketplace</a> > Producer Portal and selecting the relevant transactable SaaS, VM, or Kubernetes product and plan that will support one of three subscription models per deal:</p><p><i>For SaaS, VM and Kubernetes products with Usage Only pricing models</i>, you can provide your customer with a <b>committed use discount</b> <b>(CUD)</b> subscription. The customer commits to spending a certain amount to use the product and receives a discount based on this commitment. They can apply this commitment flexibly towards different resources of the product.</p><p><i>For SaaS products specifically</i>, there are two additional subscription models available:</p><ol><li><p><b>Flat fee</b>: your customer pays a set subscription fee for a specified quantity of software features.</p></li><li><b>Flat fee with usage</b>: your customer pays a fee to use the software, including access to features in specific quantities. Customers pay an additional fee for resource usage incurred beyond what's included in the flat fee.</li></ol></span></section><section class="QzPuud"><div><section><figure class="NEBdNd"><section class="PBkdHd DhGbH" jscontroller="SCGBie" jsaction="rcuQ6b:npT2md"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><section class="glue-modal glue-modal--dark QHdDac" role="dialog" aria-modal="true"><img class="JcsBte mZzdH ZOnyjc" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg" jsname='P3Vluc' jsaction="click:HTIlC" loading="lazy"/><button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal"></button></section></section></figure><div class="nRhiJb-cHYyed nRhiJb-DbgRPb-R6PoUb-ma6Yeb ZpqjUe"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><i>The three types of Private Offer subscription models are committed use discount (CUD), flat fee, and flat fee with usage</i></span></div></section></div></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p>After selecting the product and plan, you’ll enter the recipient details for the customer or the Google Cloud reseller if this offer is being resold. Enter the recipient’s Billing Account ID—which they can learn more about identifying <a href="https://cloud.google.com/billing/docs/how-to/verify-billing-enabled#billing_project_linkage">here</a>. A Private Offer will apply to all projects assigned to their billing account. You’ll then provide a sales contact at your organization that the customer can reach out to if they have any questions on this Private Offer. </p><p>You can also add notes that your organization will see in the Private Offer dashboard. We’ve seen partners use this for order numbers, procurement IDs, or other CRM IDs to track deals within tools they use internally.</p><p>Next, you’ll select a payment schedule and the discounted pricing that you’re providing the customer. A postpay schedule will bill the customer monthly, while a prepay schedule—which many larger organizations prefer to help manage cloud spend—allows you to configure an installment schedule. Each installment can be up to a year in length, and each must be equal or greater in value than the previous one. You’ll also indicate a contract duration and offer an acceptance deadline that can be up to 3 months from the creation date. For postpay schedules, you can also select whether the customer can automatically renew this order at the end of the contract duration.</p><p>Now, select the software license terms you want the customer to agree to for your solution. You can use Google's standard end-user license agreement (EULA), or you can upload and name a custom deal-specific one. We see most Private Offers using the standard EULA, but you may want to provide custom terms in certain scenarios. For instance, reusing previously agreed-to terms with an existing customer could skip redundant legal reviews, saving you and your customer time.</p><p>Now you’re ready to review the details for accuracy and preview the customer view of the deal. When everything looks great, generate a link to the Private Offer that you can send for your customer to review and accept.</p><p>By the way, don’t worry about future-proofing your offer now. We’ve built in plenty of flexibility to support growth in customer usage and renewals. Partners will also be able to <b>amend existing offers as your customers’ needs grow</b>, including:</p><ul><li><p>Modifying installment contracts to upsell and upgrade</p></li><li><p>Adding future installments and edit unpaid installments</p></li><li><p>Extending contract durations</p></li><li><p>Offering new features that are launched on existing plans</p></li></ul><p>Once configured, review it for accuracy and click <i>Generate URL</i> to send it to the customer or reseller.</p><p>Learn more about how to leverage this new feature set in the <a href="https://cloud.google.com/marketplace/docs/partners/offers/create-private-offers">Private Offer documentation</a>, which includes a how-to video overview.<br></p><p>We’re excited to offer these new Private Offer features that provide you and our mutual customers with greater deal-making flexibility than ever in Google Cloud Marketplace. Stay tuned as we continue to invest in our partner ecosystem to unlock further opportunities that accelerate our customers' digital transformation. See you in the cloud.</p></span></section><section class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-uQSCkd nRhiJb-DbgRPb-II5mzb-cGMI2b"><div class="u2M0Kb"><a href="https://cloud.google.com/blog/topics/partners/how-google-cloud-marketplace-drives-customer-experience" class="w7DBpd" track-name="how singlestoredb uses google cloud marketplace to drive great customer experiences"track-type="articlefeedblock"track-metadata-eventdetail="cloud.google.com/blog/topics/partners/how-google-cloud-marketplace-drives-customer-experience"><div class="odmDff "><div class="exDIId"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c nRhiJb-BFbNVe-r8s4j-bMElCd EQ9W8e nRhiJb-fmcmS-oXtfBe" track-name="partners"track-type="tag">Partners</div><h5 class="Qwf2Db-MnozTc qPW6X nRhiJb-DbgRPb-R6PoUb-ma6Yeb Qwf2Db-MnozTc-OWXEXe-MnozTc-II5mzb">How SingleStoreDB uses Google Cloud Marketplace to drive great customer experiences</h5><p class="nRhiJb-qJTHM MQpQf">Google Cloud Marketplace enables partners like SingleStoreDB to enhance customer experiences.</p><p class="nRhiJb-cHYyed gh5m8">By Rob Weidner • 4-minute read</p></div><div class="OzOXWb"><section class="PBkdHd "><img class=" YwUks" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-900x900.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-900x900.jpg" loading="lazy"/></section></div></div></a></div></section><section class="kcBhad"><section class="Fabbec"><span class="WrMNjb">Posted in</span><ul class="FzXI4e"><li class="I4B51b"><a href="https://cloud.google.com/blog/topics/partners" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/topics/partners"track-metadata-module="tag list"track-metadata-module_headline="posted in">Partners</a></li><li class="I4B51b"><a href="https://cloud.google.com/blog/products/gcp" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/products/gcp"track-metadata-module="tag list"track-metadata-module_headline="posted in">Google Cloud</a></li></ul></section></section></div></div></div></div></div><section class="nRhiJb-DARUcf " track-metadata-module="related articles" track-metadata-module_headline="related articles"><div class="nRhiJb-DbgRPb-c5RTEf-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><h5 class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-wNfPc nRhiJb-DbgRPb-II5mzb-cGMI2b">Related articles</h5><section class="m9cUGf HGev3 nJD2Qe nRhiJb-ObfsIf"><div class=" QaGyvd nRhiJb-kR0ZEf-OWXEXe-GV1x9e-c5RTEf nRhiJb-kR0ZEf-OWXEXe-GV1x9e-qWD73c-V2iZpe"><div class="mA0uBe"><a href="https://cloud.google.com/blog/topics/partners/build-deploy-and-promote-ai-agents-through-the-google-cloud-ai-agent-ecosystem-program" class="lD2oe" track-name="build deploy and promote ai agents through google cloud’s ai agent 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read</p></div></div></a></div></div></section></div></section></article></div></div><c-data id="i1" jsdata=" n2jFB;_;1"></c-data></c-wiz><script aria-hidden="true" nonce="9vCwrZtYht1VdUaFSwNnzQ">window.wiz_progress&&window.wiz_progress();window.wiz_tick&&window.wiz_tick('zPZHOe');</script><script nonce="9vCwrZtYht1VdUaFSwNnzQ">(function(){'use strict';var c=window,d=[];c.aft_counter=d;var e=[],f=0;function _recordIsAboveFold(a){if(!c._isLazyImage(a)&&!a.hasAttribute("data-noaft")&&a.src){var b=(c._isVisible||function(){})(c.document,a);a.setAttribute("data-atf",b);b&&(e.indexOf(a)!==-1||d.indexOf(a)!==-1||a.complete||d.push(a),a.hasAttribute("data-iml")&&(a=Number(a.getAttribute("data-iml")),a>f&&(f=a)))}} c.initAft=function(){f=0;e=Array.prototype.slice.call(document.getElementsByTagName("img")).filter(function(a){return!!a.getAttribute("data-iml")});[].forEach.call(document.getElementsByTagName("img"),function(a){try{_recordIsAboveFold(a)}catch(b){throw 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grow"],["https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-2600x2600.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-1300x1300.jpg 1288w, https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-2600x2600.jpg 2576w"," 1288px, 2576px","https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-2600x2600.jpg"],null,[[null,null,[null,[null,"\u003cp\u003e\u003ca href\u003d\"https://cloud.google.com/blog/topics/partners/google-cloud-to-invest-in-partners-growth\"\u003eAs we shared\u003c/a\u003e at the beginning of the year, we are making significant investments in \u003ca href\u003d\"https://console.cloud.google.com/marketplace\"\u003eGoogle Cloud Marketplace\u003c/a\u003e to accelerate growth for our customers and partners. This includes new technical capabilities that provide the purchasing flexibility and choice our enterprise customers need when buying software from Google Cloud partners through Marketplace.\u003c/p\u003e\u003ch3\u003ePrivate Offers are now more flexible than ever\u003c/h3\u003e\u003cp\u003eToday, we are excited to announce that Private Offers in Google Cloud Marketplace is now generally available. With these new and expanded deal-making capabilities, Google Cloud partners can help our shared customers buy the way they want. All Marketplace partners now have more options to further customize pricing, payment schedules, and terms for privately negotiated Google Cloud Marketplace deals, including:\u00a0\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003eSupport across product types\u003c/b\u003e: SaaS, Virtual Machine and Kubernetes products can now be purchased via Private Offers.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003eExpanded subscription and discounting models\u003c/b\u003e: New \u003ca href\u003d\"https://cloud.google.com/marketplace/docs/partners/offers/private-offer-pricing#CUD\"\u003ecommitted use discounts\u003c/a\u003e (CUD) and enhanced flat fee and flat fee with usage experiences can better support your business model.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003eFlexible payment schedule and contract duration options\u003c/b\u003e: Align your Private Offers to how our mutual customers want to buy with pre or post-pay timing options and choice of various contract periods.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003ePrepay installments functionality\u003c/b\u003e: Allow customers to make multiple prepay payments of equal or increasing amounts over the course of the contract to align with when they want to pay.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003eDeal-specific terms\u003c/b\u003e: Upload pre-existing or customized license agreements to each offer, enabling customers to leverage deal-specific terms of service and accelerate the purchase process by reducing redlining.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003ePrivate Offer amendment and extension\u003c/b\u003e:\u00a0 Support for renewals, expanding existing deals, updating customer plans, and launching new product features.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e"]]],[null,null,null,null,null,null,["https://www.youtube.com/watch?v\u003dfMPshbTJq4k",[null,""]]],[null,null,[null,[null,"\u003cp\u003eOffering these capabilities is an important step forward in helping our partners grow their business on Google Cloud. As Kathy Barboza, \u003ca href\u003d\"https://cloud.google.com/netapp\"\u003eNetApp\u003c/a\u003e\u2019s Worldwide Head of Google Cloud Sales Specialist says, Private Offers open new and expanded opportunities, helping us better serve our customers together: \u201cNetApp and Google Cloud have partnered to meet our customers' unique needs through Private Offers on Google Marketplace and are collaborating to establish long term relationships, growth, and revenue. The partnership provides our joint customers with the ability to anticipate budgets along with the flexibility to address their business-critical requirements as they navigate digital transformation.\u201d\u003c/p\u003e\u003cp\u003eAnd these new capabilities are on top of the existing customer benefits that accelerate deals transacted\u00a0 through Google Cloud Marketplace:\u00a0\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eBuyers can leverage their existing agreement with Google Cloud for Marketplace purchases, \u003cb\u003esimplifying procurement for quicker deployment and time to value\u003c/b\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eCustomers can \u003cb\u003edecrement their committed spend through Marketplace transactions\u003c/b\u003e, which maximizes their cost savings and helps them spend smartly across first and third-party solutions.\u00a0\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAll Marketplace purchases show up on \u003cb\u003eone bill from Google\u003c/b\u003e, allowing customers to easily analyze and manage spend.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eCheck out the \u003ca href\u003d\"https://www.partneradvantage.goog/GCPPRM/s/article/Google-Cloud-Marketplace-Partner-Fundamentals-course-now-available\" target\u003d\"_blank\"\u003eMarketplace Partner Fundamentals\u003c/a\u003e within Partner Advantage for more on the benefits of Google Cloud Marketplace for your business and customers.\u003c/p\u003e\u003cp\u003eThis is a major step forward in helping customers solve business challenges more quickly and driving additional growth for our partner ecosystem. Google Cloud Marketplace was already the fastest way to show up to Google Cloud customers in-product worldwide. Now transacting and growing large, customized enterprise deals is easier and more flexible than ever.\u003c/p\u003e\u003ch3\u003eSimple Private Offer configuration\u003c/h3\u003e\u003cp\u003eReady to grow your business on Google Cloud with Private Offers? Let's walk through the guided creation flow.\u003c/p\u003e\u003cp\u003eAs a prerequisite, you\u2019ll need to \u003ca href\u003d\"https://cloud.google.com/marketplace/docs/partners/develop\"\u003epublish a transactable listing\u003c/a\u003e on Google Cloud Marketplace.\u003c/p\u003e\u003cp\u003eOnce your product is published, customers can request a negotiated deal by reaching out to you directly within Marketplace, through their Google seller, or via an existing engagement. While confirming\u00a0 pricing, terms, and payment schedules with the customer offline, you can start creating a new Private Offer in \u003ca href\u003d\"https://console.cloud.google.com/marketplace\"\u003eGoogle Cloud Marketplace\u003c/a\u003e \u0026gt; Producer Portal and selecting the relevant transactable SaaS, VM, or Kubernetes product and plan that will support one of three subscription models per deal:\u003c/p\u003e\u003cp\u003e\u003ci\u003eFor SaaS, VM and Kubernetes products with Usage Only pricing models\u003c/i\u003e, you can provide your customer with a \u003cb\u003ecommitted use discount\u003c/b\u003e \u003cb\u003e(CUD)\u003c/b\u003e subscription. The customer commits to spending a certain amount to use the product and receives a discount based on this commitment. They can apply this commitment flexibly towards different resources of the product.\u003c/p\u003e\u003cp\u003e\u003ci\u003eFor SaaS products specifically\u003c/i\u003e, there are two additional subscription models available:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cp\u003e\u003cb\u003eFlat fee\u003c/b\u003e: your customer pays a set subscription fee for a specified quantity of software features.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cb\u003eFlat fee with usage\u003c/b\u003e:\u00a0 your customer pays a fee to use the software, including access to features in specific quantities. Customers pay an additional fee for resource usage incurred beyond what's included in the flat fee.\u003c/li\u003e\u003c/ol\u003e"]]],[null,null,null,null,null,null,null,null,[[[null,"\u003ci\u003eThe three types of Private Offer subscription models are committed use discount (CUD), flat fee, and flat fee with usage\u003c/i\u003e"],["https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1100x1100.jpg 1060w, https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg 1483w"," 1060px, 1483px","https://storage.googleapis.com/gweb-cloudblog-publish/images/Private_Offer_subscription_models.max-1500x1500.jpg"],true,3]]],[null,null,[null,[null,"\u003cp\u003eAfter selecting the product and plan, you\u2019ll enter the recipient details for the customer or the Google Cloud reseller if this offer is being resold. Enter the recipient\u2019s Billing Account ID\u2014which they can learn more about identifying \u003ca href\u003d\"https://cloud.google.com/billing/docs/how-to/verify-billing-enabled#billing_project_linkage\"\u003ehere\u003c/a\u003e. A Private Offer will apply to all projects assigned to their billing account. You\u2019ll then provide a sales contact at your organization that the customer can reach out to if they have any questions on this Private Offer.\u00a0\u003c/p\u003e\u003cp\u003eYou can also add notes that your organization will see in the Private Offer dashboard. We\u2019ve seen partners use this for order numbers, procurement IDs, or other CRM IDs to track deals within tools they use internally.\u003c/p\u003e\u003cp\u003eNext, you\u2019ll select a payment schedule and the discounted pricing that you\u2019re providing the customer. A postpay schedule will bill the customer monthly, while a prepay schedule\u2014which many larger organizations prefer to help manage cloud spend\u2014allows you to configure an installment schedule. Each installment can be up to a year in length, and each must be equal or greater in value than the previous one. You\u2019ll also indicate a contract duration and offer an acceptance deadline that can be up to 3 months from the creation date. For postpay schedules, you can also select whether the customer can automatically renew this order at the end of the contract duration.\u003c/p\u003e\u003cp\u003eNow, select the software license terms you want the customer to agree to for your solution. You can use Google's standard end-user license agreement (EULA), or you can upload and name a custom deal-specific one. We see most Private Offers using the standard EULA, but you may want to provide custom terms in certain scenarios. For instance, reusing previously agreed-to terms with an existing customer could skip redundant legal reviews, saving you and your customer time.\u003c/p\u003e\u003cp\u003eNow you\u2019re ready to review the details for accuracy and preview the customer view of the deal. When everything looks great, generate a link to the Private Offer that you can send for your customer to review and accept.\u003c/p\u003e\u003cp\u003eBy the way, don\u2019t worry about future-proofing your offer now. We\u2019ve built in plenty of flexibility to support growth in customer usage and renewals. Partners will also be able to \u003cb\u003eamend existing offers as your customers\u2019 needs grow\u003c/b\u003e, including:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eModifying installment contracts to upsell and upgrade\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAdding future installments and edit unpaid installments\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eExtending contract durations\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eOffering new features that are launched on existing plans\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eOnce configured, review it for accuracy and click \u003ci\u003eGenerate URL\u003c/i\u003e to send it to the customer or reseller.\u003c/p\u003e\u003cp\u003eLearn more about how to leverage this new feature set in the \u003ca href\u003d\"https://cloud.google.com/marketplace/docs/partners/offers/create-private-offers\"\u003ePrivate Offer documentation\u003c/a\u003e, which includes a how-to video overview.\u003cbr\u003e\u003c/p\u003e\u003cp\u003eWe\u2019re excited to offer these new Private Offer features that provide you and our mutual customers with greater deal-making flexibility than ever in Google Cloud Marketplace. Stay tuned as we continue to invest in our partner ecosystem to unlock further opportunities that accelerate our customers' digital transformation. See you in the cloud.\u003c/p\u003e"]]],[null,null,null,null,null,null,null,[["Partners","How SingleStoreDB uses Google Cloud Marketplace to drive great customer experiences","Google Cloud Marketplace enables partners like SingleStoreDB to enhance customer experiences.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-900x900.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-500x500.jpg 410w, https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-900x900.jpg 820w"," 410px, 820px","https://storage.googleapis.com/gweb-cloudblog-publish/images/cloud_marketplace.max-900x900.jpg"],null,4,null,"https://cloud.google.com/blog/topics/partners/how-google-cloud-marketplace-drives-customer-experience",null,1,[["Rob Weidner","Google Cloud Alliance Lead, SingleStore"],["Justin Holzwarth","Product Marketing Manager, Google Cloud Marketplace"]],null,"47465"]]]],[["Partners","Build, deploy, and 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capabilities.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/27_-_Partners_TJbWqPw.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/27_-_Partners_TJbWqPw.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/27_-_Partners_TJbWqPw.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/27_-_Partners_TJbWqPw.max-700x700.jpg"],null,6,null,"https://cloud.google.com/blog/topics/partners/netapp-volumes-now-available-for-openshift-on-google-cloud",null,1,[["Pablo Osinaga","Product Manager"],["Sean Derrington","Group Product Manager, Storage"]],null,"55603"],["Containers \u0026 Kubernetes","Empower your teams with self-service Kubernetes using GKE fleets and Argo CD","Set up a team-centric multi-cluster infrastructure with Google Kubernetes Engine (GKE) fleets and Argo CD, plus Connect Gateway and Workload Identity.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/07_-_Containers__Kubernetes_iY4YTLa.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/07_-_Containers__Kubernetes_iY4YTLa.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/07_-_Containers__Kubernetes_iY4YTLa.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/07_-_Containers__Kubernetes_iY4YTLa.max-700x700.jpg"],null,6,null,"https://cloud.google.com/blog/products/containers-kubernetes/empower-your-teams-with-self-service-kubernetes-using-gke-fleets-and-argo-cd",null,1,[["Jiayi Bao","Software Engineer, GKE"],["Nick Eberts","Product Manager, GKE"]],null,"55563"],["Partners","Honoring our 2024 Google Cloud Partner All-stars","We\u2019re thrilled to honor the 2024 Google Cloud Partner All-stars: the remarkable people who go above and beyond for our shared customers.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/Google_Cloud_-_All-stars_Blog_Post.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/Google_Cloud_-_All-stars_Blog_Post.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/Google_Cloud_-_All-stars_Blog_Post.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/Google_Cloud_-_All-stars_Blog_Post.max-700x700.jpg"],null,3,null,"https://cloud.google.com/blog/topics/partners/2024-google-cloud-partner-all-stars-program",null,1,[["Kevin Ichhpurani","President, Global Partner Organization, Google Cloud"]],null,"55517"]],null,"Partners",null,[["Partners","https://cloud.google.com/blog/topics/partners","partners"],["Google Cloud","https://cloud.google.com/blog/products/gcp","gcp"]],null,null,5], sideChannel: {}});</script><script id="wiz_jd" nonce="9vCwrZtYht1VdUaFSwNnzQ">if (window['_wjdc']) {const wjd = {}; 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