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url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTa-j2U0lmluP9RWlSytm3ho.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTZX5f-9o1vgP2EXwfjgl7AY.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTRWV49_lSm1NYrwo-zkhivY.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTaaRobkAwv3vxw3jMhVENGA.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTf8zf_FOSsgRmwsS7Aa9k2w.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTT0LW-43aMEzIO6XUTLjad8.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 300; src: local('Open Sans Light'), local('OpenSans-Light'), url(https://fonts.gstatic.com/s/opensans/v13/DXI1ORHCpsQm3Vp6mXoaTegdm0LZdjqr5-oayXSOefg.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/K88pR3goAWT7BTt32Z01mxJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/RjgO7rYTmqiVp7vzi-Q5URJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/LWCjsQkB6EMdfHrEVqA1KRJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/xozscpT2726on7jbcb_pAhJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/59ZRklaO5bWGqF5A9baEERJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/u-WUoqrET9fUeobQW7jkRRJtnKITppOI_IvcXXDNrsc.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 400; src: local('Open Sans'), local('OpenSans'), url(https://fonts.gstatic.com/s/opensans/v13/cJZKeOuBrn4kERxqtaUH3VtXRa8TVwTICgirnJhmVJw.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSq-j2U0lmluP9RWlSytm3ho.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSpX5f-9o1vgP2EXwfjgl7AY.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNShWV49_lSm1NYrwo-zkhivY.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSqaRobkAwv3vxw3jMhVENGA.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSv8zf_FOSsgRmwsS7Aa9k2w.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSj0LW-43aMEzIO6XUTLjad8.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 600; src: local('Open Sans Semibold'), local('OpenSans-Semibold'), url(https://fonts.gstatic.com/s/opensans/v13/MTP_ySUJH_bn48VBG8sNSugdm0LZdjqr5-oayXSOefg.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzK-j2U0lmluP9RWlSytm3ho.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzJX5f-9o1vgP2EXwfjgl7AY.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzBWV49_lSm1NYrwo-zkhivY.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzKaRobkAwv3vxw3jMhVENGA.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzP8zf_FOSsgRmwsS7Aa9k2w.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzD0LW-43aMEzIO6XUTLjad8.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: normal; font-weight: 700; src: local('Open Sans Bold'), local('OpenSans-Bold'), url(https://fonts.gstatic.com/s/opensans/v13/k3k702ZOKiLJc3WVjuplzOgdm0LZdjqr5-oayXSOefg.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxhgVThLs8Y7ETJzDCYFCSLE.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxpiMaisvaUVUsYyVzOmndek.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxrBAWGjcah5Ky0jbCgIwDB8.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxv14vlcfyPYlAcQy2UfDRm4.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxqfJul7RR1X4poJgi27uS4w.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxqvyPXdneeGd26m9EmFSSWg.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 300; src: local('Open Sans Light Italic'), local('OpenSansLight-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxko2lTMeWA_kmIyWrkNCwPc.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBjTOQ_MqJVwkKsUn0wKzc2I.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBjUj_cnvWIuuBMVgbX098Mw.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBkbcKLIaa1LC45dFaAfauRA.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBmo_sUJ8uO4YLWRInS22T3Y.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBr6up8jxqWt8HVA3mDhkV_0.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBiYE0-AqJ3nfInTTiDXDjU4.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBo4P5ICox8Kq3LLUNMylGO4.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxmgpAmOCqD37_tyH_8Ri5MM.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxsPNMTLbnS9uQzHQlYieHUU.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxgyhumQnPMBCoGYhRaNxyyY.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxhUVAXEdVvYDDqrz3aeR0Yc.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxlf4y_3s5bcYyyLIFUSWYUU.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxnywqdtBbUHn3VPgzuFrCy8.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxl2umOyRU7PgRiv8DXcgJjk.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* ==== fonts end ==== */ /* ==== biz menu ==== */ @media only screen and (min-width:1000px) { .biz-response-menu {display:none;} } @media only screen and (max-width:1000px) { .biz-menu {display:none;} } @media only screen and (min-width:290px) and (max-width: 1023px) { .product-title {font-size: 16px !important;} .listing-title {font-size: 16px !important;} } @media only screen and (min-width:1024px) and (max-width: 1400px) { .product-title {font-size: 17px !important;} .listing-title {font-size: 17px !important;} } @media only screen and (max-width: 1024px) { .biz-logo {width: 40px !important; height: 40px !important;} } .container { position: fixed; z-index:2; top: 0; left: 0; bottom: 0; } .menubg { background-color: rgba(0, 0, 0, 1.0); width: 100%; position:fixed; z-index:99; top: 0; height: auto; } .product-title { font-family: 'Open Sans', sans-serif; font-weight: 600; text-transform: uppercase; font-size: 18px; color: #ffffff; padding-left: 20px; } .listing-title { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 18px; color: #ffffff; } .biz-menu { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 12px; color: #a1a1a1; } .biz-menu-po { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 12px; color: #ffffff; } .drop-down-arrow { width: 0; height: 0; border-style: solid; border-width: 10px 5px 0 5px; border-color: #ffffff transparent transparent transparent; padding-top: -30px; } /* ==== biz menu end ===== */ @media only screen and (max-width: 1023px) { .company-logo {width: 240px !important; height: auto !important; margin-left: 4% !important; padding-top: 80px !important;} } @media only screen and (min-width: 1024px) { .company-logo {width: 340px !important; height: auto !important; padding-left: 5% !important; padding-right: 2% !important; padding-top: 105px !important;} } @media only screen and (max-width: 1024px) { .instagram-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .instagram-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .instagram-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .twitter-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .twitter-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .twitter-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .facebook-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .facebook-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .facebook-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .linkedin-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .linkedin-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .linkedin-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .youtube-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .youtube-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .youtube-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .more-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .more-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .more-icon {width: 20px !important; height: auto !important;} } /* ==== slider ===== */ #ninja-slider { width:100%; height: 700px; background:#333; padding: 0px 0; margin:0 auto; overflow:hidden; box-sizing:border-box; } #ninja-slider.fullscreen { background:black; } #ninja-slider .slider-inner { max-width:100%; max-height:700px; margin:0 auto;/*center-aligned */ font-size:0px; position:relative; box-sizing:border-box; } #ninja-slider.fullscreen .slider-inner { width:100%; max-height:700px; max-width:100%; } #ninja-slider ul { /*overflow:hidden;*/ position:relative; list-style:none; padding:0; box-sizing:border-box; } #ninja-slider li { width:100%; height:100%; top:0; left:0; position: absolute; font-size:12px; list-style:none; margin:0; padding:0; opacity:0; overflow:hidden; box-sizing:border-box; } #ninja-slider li.ns-show { opacity:1; } /* --------- slider image ------- */ #ninja-slider .ns-img { background-color:rgba(0,0,0,0.3); background-size:contain;/*Note: If transitionType is zoom, it will be overridden to cover.*/ cursor:default; display:block; position: absolute; width:100%; height:100%; background-repeat:no-repeat; background-position:center center; top:-130px; left:0; border:0; } /*---------- Captions -------------------*/ #ninja-slider .caption { padding:20px 40px; margin:auto; left:0;right:0; top:auto;bottom:40%; width:50%; text-align:center; font-family: 'Open Sans',sans-serif; font-style: normal; font-weight: 400; font-size:16px; line-height: 150%; color:#fff; position:absolute; z-index: 12; box-sizing:border-box; opacity:0; -webkit-transition:opacity 1s ease-in; transition:opacity 1s ease-in; } #ninja-slider li[class*='-s'] .caption { opacity:1; } #ninja-slider .caption-title { padding:20px 40px; margin:auto; left:0;right:0; top:auto;bottom:47%; width:50%; text-align:center; font-family: 'Open Sans',sans-serif; font-style: normal; font-weight: 600; font-size:30px; line-height: 150%; color:#fff; position:absolute; z-index: 12; box-sizing:border-box; opacity:0; -webkit-transition:opacity 1s ease-in; transition:opacity 1s ease-in; } #ninja-slider li[class*='-s'] .caption-title { opacity:1; } /* ---------If there are videos ------- */ #ninja-slider .video, .video-playbutton-layer { top:-130px; left:0; border:0; width: 100%;height: 700px; text-align: center; background: black; position: absolute; } /* And if you have added the HTML: <div class="video-playbutton-layer"></div> */ .video-playbutton-layer { background: transparent url(video-play-btn.png) no-repeat center center; cursor:pointer; top:0px; } /* And if you have YouTube or Vimeo */ #ninja-slider div.stopVideoIcon { position:absolute; width:30px;height:30px; top:0;right:0px; margin:0 0 6px 6px; background:rgba(0,0,0,0.7); border-bottom-left-radius:4px; cursor:pointer; } #ninja-slider div.stopVideoIcon::before { content:"+"; color:white; font:bold 30px/30px arial; -webkit-transform:rotate(45deg); transform: rotate(45deg); display:block; } /* ---------Arrow buttons ------- */ /* The arrow button id should be: slider id + ("-prev", "-next", and "-pause-play") */ #ninja-slider-pause-play { display:none;} #ninja-slider-prev, #ninja-slider-next { position: absolute; display:inline-block; width:92px; height:92px; line-height:100px; top: 50%; margin:0; margin-top:-40px;/*pager's height should also be counted*/ background-color:none; background-color:#ccc\9;/*IE8 hack*/ backface-visibility:hidden; color:white; overflow:hidden; white-space:nowrap; -webkit-user-select: none; user-select:none; z-index:11; opacity:0.2; cursor:pointer; font-family: 'Open Sans',sans-serif; font-size:10px; cursor:pointer; -webkit-transition:all 0.7s; transition:all 0.7s; -webkit-transform:scale(1,1.3); transform:scale(1,1.3); /*border:1px solid white;*/ } #ninja-slider-prev:hover, #ninja-slider-next:hover { opacity:1; /*background-color:rgba(0,0,0,0.4);*/ } #ninja-slider-prev { left: 4%; } #ninja-slider-next { right: 4%; } /*pagination within the prev/next buttons*/ #ninja-slider-prev div {opacity:0;margin-left:48px;margin-top:-2px;transition:opacity 0.7s; z-index:12; position: absolute;} #ninja-slider-next div {opacity:0;float:right;margin-left:25px;margin-top:-2px;transition:opacity 0.7s; z-index:12; position: absolute;} #ninja-slider-prev:hover div, #ninja-slider-next:hover div{opacity:1; z-index:12; position: absolute;} /* arrows */ #ninja-slider-prev::before, #ninja-slider-next::before { position: absolute; top: 25px; content: ""; display: inline-block; width: 40px; height: 40px; border-left: 4px solid #ccc; border-top: 4px solid #ccc; } #ninja-slider-prev::before { -ms-transform:rotate(-45deg);/*IE 9*/ -webkit-transform:rotate(-45deg); transform: rotate(-45deg); backface-visibility:hidden; right:10px; } #ninja-slider-next::before { -ms-transform:rotate(135deg);/*IE 9*/ -webkit-transform:rotate(135deg); transform: rotate(135deg); backface-visibility:hidden; left:10px; } /*------ pager(nav bullets) ------*/ /* The pager id should be: slider id + "-pager" */ /* #ninja-slider-pager { display:none;}*/ #ninja-slider-pager { padding-top:-100px; /* set the distance away from the slider */ margin:0 auto; /* center align */ text-align:center; display:table; font-size:0; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } #ninja-slider-pager a { display:inline-block; width: 10px; height: 10px; background-color: #888; font-size:0; /* Non-zero will show the index num */ margin:2px 6px; cursor:pointer; border-radius:10px; box-shadow:inset 0 1px 3px #666666; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } #ninja-slider-pager a:hover { opacity:0.6; background-color: rgba(0,0,0,0.3); z-index:13; position: absolute; } #ninja-slider-pager a.active { background-color:#ccc; box-shadow:0 1px 1px rgba(0,0,0,.5); z-index:13; position: absolute; } #ninja-slider-pager, #ninja-slider-prev, #ninja-slider-next, #ninja-slider-pause-play { -webkit-touch-callout: none; -webkit-user-select: none; user-select: none; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } /*------ Responsive settings ------*/ @media only screen and (max-width:1024px){ #ninja-slider-prev { left: -12px; } #ninja-slider-next { right: -12px; } } @media only screen and (max-width:600px){ #ninja-slider-prev, #ninja-slider-next, #ninja-slider-pager { display:none; } } /* ==== slider end ===== */ /* ==== welcome ===== */ .welcome { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 20px; color: #2a2b2f; } .welcome-po { font-family: 'Open Sans', sans-serif; font-weight: 600; font-size: 36px; color: #2a2b2f; margin-top: -3px; } @media only screen and (max-width: 598px) { .welcome-po {font-size: 14px !important;} } @media only screen and (max-width: 800px) { .welcome-po {font-size: 20px !important; padding-top: 3px;} } .about-intro { font-family: 'Open Sans', sans-serif; font-weight: 400i; font-style: italic; font-size: 16px; color: #656565; } @media only screen and (min-width:290px) and (max-width: 1023px) { .about-intro {font-size: 13px !important;} } @media only screen and (min-width:1024px) and (max-width: 1400px) { .about-intro {font-size: 14px !important;} } /* ==== welcome end===== */ .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 20px; color: #2a2b2f; } @media only screen and (max-width: 1000px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 16px; color: #2a2b2f; } } @media only screen and (max-width: 800px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 15px; color: #2a2b2f; } } @media only screen and (max-width: 599px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 14px; color: #2a2b2f; } } @media only screen and (max-width: 499px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 12px; color: #2a2b2f; } } .xPOPageHeadingsPageHeadingFontx { font-family: 'Open Sans', sans-serif; color: #2a2b2f; font-weight: 600; font-size: 40px; text-transform: uppercase; } .heading-line { border-style: solid; border-width: 0px 0px 2px 0px; border-color: #cd2121; width: 75px; } .readmore-btn { -webkit-border-radius: 4; -moz-border-radius: 4; border-radius: 4px; font-family: 'Open Sans', sans-serif; font-weight: 700; color: #2a2b2f; font-size: 14px; text-transform: uppercase; background: #ffffff; padding: 10px 20px 10px 20px; border: solid #2a2b2f 2px; text-decoration: none; } .readmore-btn-container { position: absolute; z-index: 4; margin-top: -22px; padding-left:10px; padding-right:10px; background-color: #ffffff; display: inline-block; } .stripe { margin-top: 0px; height: 1px; background-color: #e8e8e8; } .xPOBrowseSummaryFontx img { padding-right: 20px; } td.newsjobsarea a b { -webkit-border-radius: 0; -moz-border-radius: 0; border-radius: 0px; color: #ffffff; font-size: 14px; background-color: #656565; text-transform: uppercase; text-decoration: none; padding: 7px 15px 7px 15px; margin-bottom: -20px; font-weight: 700; } .back-to-top { position: fixed; z-index: 99; bottom: 0; right: 0; padding-right: 4%; padding-bottom: 4%; } .footer a:link { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; padding-bottom: 7px; padding-top: 50px; } .footer a:visited { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; padding-bottom: 7px; padding-top: 50px; } .footer a:hover { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; border-bottom: 2px solid rgb(205, 33, 33); padding-bottom: 5px; padding-top: 50px; width: 100%; } .footer a:active { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; border-bottom: 2px solid rgb(205, 33, 33); padding-bottom: 5px; padding-top: 50px; width: 100%; } .Logo-Menu-Active { position: absolute; top: 40px; z-index: 50; background: -moz-linear-gradient(top,rgba(0,0,0,0.0) 0,rgba(0,0,0,0) 100%); /* background: -webkit-linear-gradient(top,rgba(0,0,0,0.0) 0,rgba(0,0,0,0) 100%); */ /* background: linear-gradient(to bottom,rgba(0,0,0,0.0) 0,rgba(0,0,0,0) 100%); */ filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#a6050505',endColorstr='#00000000',GradientType=0); } .kAuthor a{font-size:10px}.xPOViewingPressReleasesSummaryFontx{margin-top:10px;margin-bottom:10px;} * img, * table{ border: 0px;} * table{border-collapse:collapse} * table tr td{margin:0px;padding:0px;} #zContentPage ul li {list-style:none;list-style-type: none;background: url(https://biz-file.com/res/img/dot_r.gif) no-repeat;background-position: 0 .2em;padding:0 0 0 1.4em;margin:0px;} #zContentPage ul{padding:0px;margin:0px} #zContentPage .zTick li {list-style:none;list-style-type: none;background: url(https://biz-file.com/res/img/black_tick.gif) no-repeat;background-position: 0 .2em;padding-left:1.3em;margin:0px;} body{ font-family: open sans, arial; font-size: 16Px; color: #656565; font-weight: 400;} TD{ font-family: open sans, arial; font-size: 16Px; color: #656565; font-weight: 400;} h3, h4{ font-family: open sans, arial !important; font-size: 16Px !important; color: #656565 !important; font-weight: 400 !important;font-weight:bold !important;} TD a {color: #ff0000; font-weight:normal; text-decoration:none; } TD a:link {color: #ff0000; font-weight:normal; text-decoration:none; } TD a:active {color: #ff0000; font-weight:normal; text-decoration:none; } TD a:hover{ color: #ff0000 !important;text-decoration:none !important; } .xPOFrontPageSectionHeadingx{font-family: open sans, arial; font-size: 30Px; color: #b7b6b6; font-weight:normal; text-transform:uppercase; margin-bottom: 30px;margin-top: 4px;} .xPOFrontPageSectionMoreLinkx{font-family: open sans, arial; font-size: 16Px; color: #ff0000; font-weight:bold; font-style:italic; text-transform:uppercase; } .xPOCompanyHeaderImageCaptionx_4743{font-family: ; color: #; background-color: #; }.xPOCompanyHeaderImageCaptionx_4743 a{color: #; } .xPOCompanyHeaderImageCaptionx_4743 a:link{color: #; } .xPOCompanyHeaderImageCaptionx_4743 a:hover{color: # !important; } .xPOCompanyHeaderImageCaptionx_4743 a:visited{color: #; } .xPOCompanyHeaderImageCaptionx_4744{font-family: ; color: #; background-color: #; }.xPOCompanyHeaderImageCaptionx_4744 a{color: #; } .xPOCompanyHeaderImageCaptionx_4744 a:link{color: #; } .xPOCompanyHeaderImageCaptionx_4744 a:hover{color: # !important; } .xPOCompanyHeaderImageCaptionx_4744 a:visited{color: #; } .xPOCompanyHeaderImageCaptionx_4745{font-family: ; color: #; background-color: #; }.xPOCompanyHeaderImageCaptionx_4745 a{color: #; } .xPOCompanyHeaderImageCaptionx_4745 a:link{color: #; } .xPOCompanyHeaderImageCaptionx_4745 a:hover{color: # !important; } .xPOCompanyHeaderImageCaptionx_4745 a:visited{color: #; } .xPOBrowseTitleFontx{font-family: Open Sans, sans-serif; font-size: 22Px; color: #1d242b; text-decoration:none; font-weight: 600;margin-bottom: 10px;} .xPOBrowseTitleFontx a{color: #1d242b; text-decoration:none; } .xPOBrowseTitleFontx a:link{color: #1d242b; text-decoration:none; } .xPOBrowseTitleFontx a:hover{color: #1d242b !important; text-decoration:none !important; } .xPOBrowseSummaryFontx{line-height: 150%;} .xPOBrowseMoreLinkx{font-family: Open Sans, sans-serif; font-size: 14Px; color: #ff0000; font-weight:bold; font-style:italic; text-decoration:none; text-transform:uppercase; } .xPOBrowseMoreLinkx a {color: #ff0000; text-decoration:none; text-transform:uppercase; } .xPOBrowseMoreLinkx a:link {color: #ff0000; text-decoration:none; text-transform:uppercase; } .xPOBrowseMoreLinkx a:hover{text-decoration:none !important; }.kWallPostLastPosted{text-decoration:none !important; } .xPOViewingPressReleasesTitleFontx{margin:0px;font-family: Open Sans, sans-serif; font-size: 30Px; color: #2a2b2f; font-weight:normal; font-weight: 600;} .xPOMenuMenuFontx{font-family: Open Sans, sans-serif; font-size: 16Px; color: #ffffff; text-decoration:none; text-transform:uppercase; } .xPOMenuMenuFontx a {color: #ffffff; text-decoration:none; text-transform:uppercase; } .xPOMenuMenuFontx a:link {color: #ffffff; text-decoration:none; text-transform:uppercase; } .xPOMenuMenuFontHoverx a{color: #ffffff !important; text-decoration:none !important; text-transform:uppercase !important; } .xPOMenuMenuFontHoverx a:link{color: #ffffff !important; text-decoration:none !important; text-transform:uppercase !important; } .xPOMenuMenuFontHoverx a:active{color: #ffffff !important; text-decoration:none !important; text-transform:uppercase !important; } .xPOMenuMenuFontHoverx a:hover{color: #ffffff !important; text-decoration:none !important; text-transform:uppercase !important; } .xPOMenuNewsx{font-family: Open Sans, sans-serif; color: #FFFFFF; } .xPOMenuNewsx a {color: #FFFFFF; display:block; font-weight:400; padding-top:50px; padding-bottom:7px; } .xPOMenuNewsx a:link{color: #FFFFFF; display:block; font-weight:400; padding-top:50px; padding-bottom:7px; } .xPOMenuNewsx a:hover{color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuNewsHoverx{font-family: Open Sans, sans-serif; color: #FFFFFF; } .xPOMenuNewsHoverx a {color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuNewsHoverx a:link {color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuNewsHoverx a:active {color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuNewsHoverx a:hover {color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuHomex{font-family: 'Open Sans', sans-serif; color: #FFFFFF; background-color: #; } .xPOMenuHomex a {color: #FFFFFF; display:block; font-weight:400; padding-top:50px; padding-bottom:7px; } .xPOMenuHomex a:link {color: #FFFFFF; display:block; font-weight:400; padding-top:50px; padding-bottom:7px; } .xPOMenuHomex a:hover{color: #FFFFFF !important; display:block; width:100%; font-weight:400; border-bottom:2px solid rgb(205, 33, 33); padding-top:50px; padding-bottom:5px; } .xPOMenuHomex a:active{color: #FFFFFF; display:block; 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70px; } .kBrowseComment-Item .col2 a { -ms-word-break: break-all; word-break: break-all; word-break: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; } /*======================================== Left col: Profile ========================================*/ .kBrowseComment-ProfileUserName { font-weight: bold; font-size: 15px; margin-bottom: 10px; } .kBrowseComment-ProfileUserName { font-size: 17px !important; } td.kBrowseComment-Profile img { max-width: initial; } /*======================================== Right col: Comment ========================================*/ .kBC-MenuContainer { float: right; padding-top: 10px; } .kBrowseComment .kBC-Like { float: left; font-size: 11px; padding: 1px 14px; background-image: url("https://biz-file.com/res/img/green_thumb_up.gif"); background-repeat: no-repeat; background-position: left bottom; } .kBrowseComment h5 { font-weight: bold; } a.kBC-ContentTitle { font-weight: normal; text-decoration: none; border-bottom: 1px dotted #cccccc; } span.kBC-Date { color: #333; font-size: 11px; font-weight: bold; padding: 0 10px; float: right; } span.kBC-Date-new1 { text-transform: uppercase; float: left !important; padding: 0 0px !important; } div.kBC-Buttons { clear: right; float: right; height: 20px; white-space: nowrap; } div.kBC-Buttons-new1 { float: left !important; } .kBC-Buttons .kButton { margin-top: 10px; font-size: 14px; padding: 3px; } .kBC-Buttons-new1 .kButton, div.kBC-Buttons-new1 a { text-transform: uppercase !important; } div.kBC-Buttons a { margin-left: 4px; font-size: 11px; font-weight: bold; } .kInstance-Body a { -ms-word-break: break-all; word-break: break-all; word-break: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; } </style> <h1 class="xPOViewingPressReleasesTitleFontx">Best practices for B2B lead generation </h1><div class="instance-byline clearfix d-md-flex instance-box-mb justify-between items-center"><div class="d-flex-justify-between-2 items-center flex-1 mb-20px mb-md-0"><div class="flex-1 IB-attribution"><span class="instance-ad-image"><img src="https://biz-file.com/b/2401/311620-40x40.jpg?7" data-src="https://biz-file.com/b/2401/311620-40x40.jpg?7" class="lazyload" width="40" height="40" alt="Judith Middleton" loading="lazy"></span><span>By </span><a class="highlight jxPHOH" href="/Profile/JudithMiddleton">Judith Middleton</a><span>, issued by </span><a class="highlight jxPHOH" href="/PressOffice/DUOMarketingCommunications">DUO Marketing + Communications</a></div><span class="d-ib mr-05">28 Aug 2023</span></div><div class=""></div></div><div class="xPOViewingPressReleasesSummaryFontx">Lead generation has become a nuanced art for any organisation, even more so for marketing and communications agencies. Rethinking traditional strategies for effective lead generation is therefore key to becoming competitive in today's digital environment.</div><div class="xPOViewingPressReleasesBodyFontx"><div class="kInstance-Body instance-box-mb"><div class="kContentImage kContentImage--right"><img src="https://biz-file.com/c/2308/710297.png" width="250" height="300" alt="Judith Middleton, CEO of DUO Marketing + Communications"><div class="flip-cap" style="max-width:250px">Judith Middleton, CEO of DUO Marketing + Communications</div></div><p>Marketing agencies are often the facilitators of B2B lead generation for their clients, with sales being the culmination of successfully converting leads, aiding clients in the journey from lead to conversion. However, it’ll always remain up to the businesses themselves to close the deal.</p><h3>Concept: Differentiating with industry knowledge</h3><p>A successful concept roots in understanding industry nuances, enabling businesses to set their products apart. Whether the agency is a B2B tech specialist or focused on the healthcare or mining sectors, it remains critical to craft concepts tailored to that particular industry’s ever-evolving demands, ensuring they resonate with the target audience. Being able to trust in the chosen agency’s expertise allows an iterative approach, where the business can constantly adapt to changing landscapes.</p><h3>Content: Communicating with precision</h3><p>The choice of content assets can make or break a lead generation campaign. Press releases, thought leadership articles, and advertorials are potent tools when deployed judiciously. For instance, traditional publications might not yield the same results as modern, digitally-driven platforms.</p><p>Imagery amplifies the impact of content. Just as press releases, thought leadership articles, advertorials, videos and webinars are potent tools when used judiciously, effective design and imagery, aligned with the core message, can elevate a brand’s presence and engagement.</p><h3>Implementation: Maximising impact</h3><p>For any agency, the secret to success lies in its implementation strategies. It's not about merely knowing a customer or industry but understanding the intricacies of placement tactics and iterative tools. Knowledge of SEO, analytics, and data interpretation are paramount.</p><p>Experimentation is key. Businesses need to tweak campaigns based on audience responses continually. This approach ensures that campaigns don’t overstay their welcome on a platform and cause audience fatigue.</p><h3>Critical components of B2B lead generation</h3><ul><p><li>Timing of campaigns: In both advertising and content placement, timing can greatly influence campaign success. It's about finding the sweet spot – long enough to gain traction, yet short enough to prevent overexposure.<br><li>Risk mitigation: Not every strategy will hit its mark. Hence, risk assessment and mitigation form a crucial component of effective lead generation.<br><li>Tools and reporting: Accurate tools provide invaluable data, and insightful reporting allows businesses to adjust strategies in real time.<br><li>Defining the quality of leads: One cannot aim for success without understanding the true target. Distinguishing between high-quality leads and mediocre ones sets the course for a focused lead generation strategy.<br><li>Managing perception around B2B lead generation: The challenge isn’t just to generate leads, but also to do so with credibility. Building brand trust precedes lead generation efforts.</p></ul><p>Remember, not everything is measurable. For example, a potential lead seeing an online ad and then making a phone call won't always trace back to the ad. Yet, clarity in client messaging, reinforced by compelling imagery and consistent across platforms, ensures the brand remains top-of-mind.</p><p>Digital marketing is an iterative process. Flexibility, patience, and an eye on the long tail are essential. As competitors evolve, so must businesses, always staying a step ahead with a clear, compelling message that resonates.</p><p>B2B lead generation is a complex dance of an innovative concept, relevant content, and strategic implementation. With a meticulous approach, backed by expertise and deep industry knowledge, businesses can navigate the challenging waters of lead generation, ensuring growth and sustainability.<br><br></p></div></div><a name="contact"></a><span class="kInstance-Date">28 Aug 2023 10:56</span><p><a href="javascript:history.go(-1);"><b><<Back</b></a></p><div class="instance-biobox instance-box-mt mb-2"><div><div class="instance-bb-image"><img src="https://biz-file.com/b/2401/116533-140x187.jpg?6" data-src="https://biz-file.com/b/2401/116533-140x187.jpg?6" class="lazyload" width="140" height="187" alt="Judith Middleton" loading="lazy"><div class="instance-bb-i-overlay"><a href="/Profile/JudithMiddleton">Judith Middleton</a></div></div></div><div class="instance-bb-summary"><h2 class="instance-bb-summary-h2">About Judith Middleton</h2>Judith Middleton is the CEO of DUO Marketing and Communications<ul><li><a class="sb-facebook-testsite jxTip" href="https://www.facebook.com/judith.middleton01?ref=ts" title="Facebook profile" target="_blank" aria-label="facebook"></a></li><li><a class="sb-linkedin-testsite jxTip" href="https://za.linkedin.com/pub/judith-middleton/0/38a/7aa" title="LinkedIn profile" target="_blank" aria-label="linkedin"></a></li></ul></div></div><br><br><br><br><div class="social-share d-flex"><a class="share-icon-link share-icon-link--large jxTip" data-x="axH" data-ci="241371" data-target="jInstance-Bookmark" target="_blank" rel="noindex,nofollow" href="/AddToMyArchive.aspx?l=196&c=1&ct=1&ci=241371&fa=21&fc=1" target="_blank" rel="noindex,nofollow" original-title="Add this to 'My favourite' in MyAccount"> <span class="jCheckSaves sb-bookmark-testsite SS_save "></span> </a> <a class="share-icon-link share-icon-link--large jxTipN jx" data-x="copyUrlToClipboard" href="#" rel="noindex,nofollow" original-title="Copy to clipboard"> <span class="sb-copy-link-testsite"></span> </a> <a class="share-icon-link share-icon-link--large jShareLink_1_241371 jxTipN" href="http://www.facebook.com/sharer.php?u=https://www.bizcommunity.com/Article/196/423/241371.html" target="_blank" rel="noindex,nofollow" original-title="Share on Facebook"><span class="sb-facebook-testsite"></span></a><a class="share-icon-link share-icon-link--large jShareLink_1_241371 jxTipN" href="https://x.com/intent/tweet?text=Best+practices+for+B2B+lead+generation+https%3a%2f%2fwww.bizcommunity.com%2fArticle%2f196%2f423%2f241371.html+by+Judith+Middleton+%7c+%40duomarketing+%23bizpressoffice+via+%40Biz_Marketing+%40Bizcommunity" target="_blank" rel="noindex,nofollow" original-title="Share on Twitter"><span class="sb-x-testsite"></span></a><a class="share-icon-link share-icon-link--large jShareLink_1_241371jxTipN" href="http://www.linkedin.com/shareArticle?url=https://www.bizcommunity.com/Article/196/423/241371.html" target="_blank" rel="noindex,nofollow" original-title="Share on LinkedIn"><span class="sb-linkedin-testsite "></span></a><a class="share-icon-link share-icon-link--large jxTipN d-mobile-only" href="https://api.whatsapp.com/send?text=Best practices for B2B lead generation - 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