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class="no-underline flex items-center"><img alt="CS50's Introduction to Computer Science" title="CS50's Introduction to Computer Science" loading="lazy" width="36" height="36" decoding="async" data-nimg="1" class="object-cover overflow-clip my-0 mr-2 w-9 h-9" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fprod-discovery.edx-cdn.org%2Fcdn-cgi%2Fimage%2Fwidth%3Dauto%2Cheight%3Dauto%2Cquality%3D75%2Cformat%3Dwebp%2Fmedia%2Fcourse%2Fimage%2Fda1b2400-322b-459b-97b0-0c557f05d017-a3d1899c3344.small.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fprod-discovery.edx-cdn.org%2Fcdn-cgi%2Fimage%2Fwidth%3Dauto%2Cheight%3Dauto%2Cquality%3D75%2Cformat%3Dwebp%2Fmedia%2Fcourse%2Fimage%2Fda1b2400-322b-459b-97b0-0c557f05d017-a3d1899c3344.small.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fprod-discovery.edx-cdn.org%2Fcdn-cgi%2Fimage%2Fwidth%3Dauto%2Cheight%3Dauto%2Cquality%3D75%2Cformat%3Dwebp%2Fmedia%2Fcourse%2Fimage%2Fda1b2400-322b-459b-97b0-0c557f05d017-a3d1899c3344.small.png&w=96&q=75"/><div class="font-normal"><span class="text-sm lg:text-base block">CS50's Introduction to Computer Science</span><span class="text-xs lg:text-sm block">HarvardX | Course</span></div></a></li><li class="m-0 px-3 py-2 ProductSearch_searchListItem__5Bj11"><a href="/executive-education/massachusetts-institute-of-technology-artificial-intelligence-implications-for-business-strategy" class="no-underline flex items-center"><img alt="Artificial Intelligence: Implications for Business Strategy" title="Artificial Intelligence: Implications for Business Strategy" loading="lazy" width="36" height="36" decoding="async" data-nimg="1" class="object-cover overflow-clip my-0 mr-2 w-9 h-9" style="color:transparent" 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class="inline-flex items-center gap-1.5 Breadcrumbs_breadcrumbs__0fm1_ text-primary-foreground capitalize" aria-current="page"><span class="">digital marketing</span></li></ol></nav><h1 class="text-learn-hero-heading lg:text-learn-hero-heading-large lg:leading-learn-hero-line-height-large mb-6 font-extrabold tracking-tight">Learn digital marketing with online courses and programs</h1><div class="break-words [&>ul>li>p]:text-white [&>*]:text-white text-xl line-clamp-2"><p class="mb-8">Businesses can benefit from professionals who understand how to develop a successful digital marketing strategy to reach more customers. Learn about digital branding, reputation management, and online marketing tools with edX.</p></div></div></div><div class="fullwidth bg-secondary text-primary-foreground p-8 sticky top-0 z-50"><div class="container"><div class="lg:flex hidden text-sm items-center "><a aria-label="Create an account" href="https://authn.edx.org/register" target="_self" class="inline-flex items-center justify-center whitespace-nowrap text-sm text-center font-medium transition-colors focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 @apply border-[1px] rounded-full h-auto px-4 py-2 not-prose undefined"><span class="inline-flex gap-2 items-center justify-center break-words whitespace-normal">Create an account</span></a></div><div class="lg:hidden p-4 w-full"><button type="button" role="combobox" aria-controls="radix-:R2ijjttrkva:" aria-expanded="false" aria-autocomplete="none" dir="ltr" data-state="closed" class="flex h-9 w-full items-center justify-between whitespace-nowrap rounded border border-input bg-transparent px-3 py-2 text-sm shadow-sm ring-offset-background placeholder:text-putty-dark focus:outline-none focus:ring-1 focus:ring-ring disabled:cursor-not-allowed disabled:opacity-50 [&>span]:line-clamp-1 no-underline text-white hover:text-white"><span style="pointer-events:none"></span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 opacity-50" aria-hidden="true"><path d="M4.93179 5.43179C4.75605 5.60753 4.75605 5.89245 4.93179 6.06819C5.10753 6.24392 5.39245 6.24392 5.56819 6.06819L7.49999 4.13638L9.43179 6.06819C9.60753 6.24392 9.89245 6.24392 10.0682 6.06819C10.2439 5.89245 10.2439 5.60753 10.0682 5.43179L7.81819 3.18179C7.73379 3.0974 7.61933 3.04999 7.49999 3.04999C7.38064 3.04999 7.26618 3.0974 7.18179 3.18179L4.93179 5.43179ZM10.0682 9.56819C10.2439 9.39245 10.2439 9.10753 10.0682 8.93179C9.89245 8.75606 9.60753 8.75606 9.43179 8.93179L7.49999 10.8636L5.56819 8.93179C5.39245 8.75606 5.10753 8.75606 4.93179 8.93179C4.75605 9.10753 4.75605 9.39245 4.93179 9.56819L7.18179 11.8182C7.35753 11.9939 7.64245 11.9939 7.81819 11.8182L10.0682 9.56819Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button><select aria-hidden="true" tabindex="-1" style="position:absolute;border:0;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;word-wrap:normal"></select></div></div></div><div class="flex flex-wrap py-12"><div><img loading="lazy" decoding="async" class="hidden lg:block float-right ml-4 mb-4" src="https://images.ctfassets.net/ii9ehdcj88bc/5J9EPHVKKfGRuB2blisrE4/99cff60a5c29bdab28c32b418214afe0/Digital_Marketing.png" alt="Digital Marketing | Introduction Image Description" width="435" height="245"/><h2>What is digital marketing?</h2><p>Digital marketing can be described as marketing methods delivered by electronic devices, which use some form of computer technology. Websites, search engines, blogs, social media, video, email, and text messaging are examples of channels businesses use to implement digital marketing strategies to connect with customers. </p><p>The arrival and rapid growth of the internet in the 1990s fueled the creation and development of digital marketing. Since those early days, methods have multiplied as technology has advanced. Digital marketing trends are constantly evolving, providing more ways for businesses and organizations to tap into technology to reach their target audiences. </p><p>If you’re interested in pursuing a role that uses creativity, problem-solving, and customer insights to drive business, gaining digital marketing skills can open the door to a gratifying career in countless industries. And with a variety of specializations and applied strategies within the field, there are ample opportunities for individuals of all backgrounds and interests.</p><p>Digital marketing strategies involve many different approaches.<sup><a href="#1EmfVKOL37DKW0P25b1ZrP">1</a></sup> They include, but are not limited to:</p><p>1. <b>Content marketing:</b> producing and promoting useful information to increase brand awareness; may include blog posts, e-books, whitepapers, infographics, podcasts, and videos.</p><p>2. <b>Search engine optimization (SEO):</b> leveraging keywords and keyword volume to raise rankings on search engine results pages (SERPs) when users type in queries.</p><p>3. <b>Email marketing:</b> delivering engaging, relevant, and entertaining messages that target potential and current customers via email in a systematic manner and cadence.</p><p>4. <b>Instant messaging marketing:</b> communicating directly with customers using text, images, or videos sent through a messaging app or mobile phone service.</p><p>5. <b>Paid search or pay-per-click (PPC):</b> paying for ads or ad listings typically placed at the top of the SERP directory or in customers’ social media feeds.</p><p>6. <b>Social media marketing:</b> raising brand awareness on social media platforms by posting videos, images, and text messages, which capture an organization’s voice.</p></div></div><div class="fullwidth bg-putty-100"><div class="relative overflow-hidden py-3 bg-putty-light "><div class="container flex flex-col items-center justify-center text-center px-4 md:px-28 py-10 bg-putty-light"><h2 class="text-secondary font-extrabold scroll-m-20 tracking-tight text-3xl lg:text-5xl italic text-4xl lg:text-7xl font-black font-inter">Maximize Your Potential</h2><p class="md:px-24 py-3 text-base text-center ">Sign up for special offers, career resources, and recommendations that will help you grow, prepare, and advance in your career.</p><div class="flex gap-4 undefined"></div></div></div><a 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p-3 ring-offset-background transition-all focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 data-[state=active]:bg-secondary data-[state=active]:text-primary-foreground data-[state=active]:shadow data-[state=active]:hover:bg-secondary no-underline font-normal text-[16px] text-primary hover:text-primary data-[state=active]:font-bold bg-white rounded-none first:rounded-tl-xl last:rounded-tr-xl" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">Bachelor's Programs (3)</button></div></div><div class="lg:hidden"><button type="button" role="combobox" aria-controls="radix-:Rssjjttrkva:" aria-expanded="false" aria-autocomplete="none" dir="ltr" data-state="closed" class="h-9 w-full justify-between whitespace-nowrap rounded bg-transparent px-3 py-2 text-sm ring-offset-background placeholder:text-putty-dark focus:outline-none focus:ring-1 focus:ring-ring 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7.18179 3.18179L4.93179 5.43179ZM10.0682 9.56819C10.2439 9.39245 10.2439 9.10753 10.0682 8.93179C9.89245 8.75606 9.60753 8.75606 9.43179 8.93179L7.49999 10.8636L5.56819 8.93179C5.39245 8.75606 5.10753 8.75606 4.93179 8.93179C4.75605 9.10753 4.75605 9.39245 4.93179 9.56819L7.18179 11.8182C7.35753 11.9939 7.64245 11.9939 7.81819 11.8182L10.0682 9.56819Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button><select aria-hidden="true" tabindex="-1" style="position:absolute;border:0;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;word-wrap:normal"></select></div><div data-state="active" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:Rsjjttrkva:-trigger-Course" id="radix-:Rsjjttrkva:-content-Course" tabindex="0" class="mt-2 ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 flex flex-col max-w-[1128px] mx-auto" style="animation-duration:0s"><h3 class="mb-4">Courses</h3><div class="hidden lg:block"><div class="gap-4 py-4 dynamic-grid flex-wrap undefined"></div></div><div class="lg:hidden"><div class="gap-4 py-4 flex overflow-x-scroll undefined"></div></div><div class="flex justify-center mx-auto mt-5"></div></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:Rsjjttrkva:-trigger-Executive Education" hidden="" id="radix-:Rsjjttrkva:-content-Executive Education" tabindex="0" class="mt-2 ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 flex flex-col max-w-[1128px] mx-auto"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:Rsjjttrkva:-trigger-Masters" hidden="" id="radix-:Rsjjttrkva:-content-Masters" tabindex="0" class="mt-2 ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 flex flex-col max-w-[1128px] mx-auto"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:Rsjjttrkva:-trigger-Bachelors" hidden="" id="radix-:Rsjjttrkva:-content-Bachelors" tabindex="0" class="mt-2 ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 flex flex-col max-w-[1128px] mx-auto"></div></div></div><div class="pt-0 pb-6 fullwidth bg-putty-100"><h3 class="mb-8 mt-0 text-2xl">Related Topics</h3><div class="flex gap-3 overflow-x-auto scroll-smooth not-prose"></div><div class="pt-4"></div></div><div class="flex flex-col gap-2 pb-10"><div class="Default_content__HO8we"><div id=""><h3>Digital marketing course curriculum</h3><p>Individuals who want to learn digital marketing can start with introductory courses that can cover foundational topics such as creating user personas to understand target customers; producing innovative content; conducting competitor analysis; and implementing specific digital marketing strategies, including online advertising and social media. More advanced programs leading to digital marketing certificates may focus on applying specific strategies like email marketing, social media marketing, and SEO.</p></div></div><a class="subnav-item -mt-1" name="Explore digital marketing jobs" id="explore-digital-marketing-jobs"></a><div class="Default_content__HO8we"><div id=""><h2>Explore digital marketing jobs</h2><p>Digital marketing covers a broad range of roles, responsibilities, and skills. Depending on the size of the company, individuals may work across disciplines or specialize in a particular area of digital marketing. Jobs and their responsibilities may include: </p><p></p><ul><li><p><b>Content managers and strategists</b>: work across multiple channels that create content, coordinating teams, working with stakeholders, and more.</p></li><li><p><b>Content writers:</b> create written content for online marketing, sometimes across multiple platforms such as blogs, emails, and videos. </p></li><li><p><b>Email marketing specialists:</b> write persuasive and effective emails, and develop email marketing strategies that will attract and engage prospects.</p></li><li><p><b>SEO specialists:</b> analyze and convey best practices for businesses to raise visibility and ranking in the results search engines deliver to prospects or potential customers.</p></li><li><p><b>Social media specialists:</b> communicate with prospects and current customers through both original and repurposed content on social platforms, working to build brand reputation.</p></li><li><p><b>Graphic designers:</b> create visual concepts, such as charts, illustrations, and animations, to communicate ideas that inform and engage consumers.</p></li></ul><p></p><p>Regardless of the position, success as a digital marketer requires creative and technical savviness, ability to think outside the box, and a knack for persuasion. Interested in the management track? In addition to gaining experience in your role, earning a bachelor’s degree can provide the relevant experience and knowledge needed to advance in your career. </p><h3>How to become a digital marketer online </h3><p>For anyone who wants to know how to get into digital marketing, the paths can vary. Some digital marketers find their previous work experience in fields such as graphic design, journalism, public relations, and project management to be a helpful stepping stone into the field. While every organization is different, employers may require candidates to have a <a class="text-link underline" href="http://edx.org/bachelors/">bachelor’s degree</a> for marketing management positions.</p><p></p><p>Candidates just starting out may find it useful to build their skills by successfully completing digital marketing courses, which are available online. <span data-boot-camp-link="https://www.edx.org/boot-camps/digital-marketing">Digital marketing boot camps</span> are another option for gaining hands-on experience in a short timeframe. Programs leading to digital marketing certificates do not necessarily require students to have bachelor’s or master’s degrees, and may attract learners with a variety of professional backgrounds. However, experienced digital marketers can advance their careers with additional education and training provided by boot camps.</p></div></div></div><div class="fullwidth max-w-none py-12 md:py-16 not-prose bg-primary-gradient"><div class="container"><h2 class="text-4xl md:text-6xl my-5 text-white italic"><span class="text-primary-foreground">More opportunities</span> for you to learn</h2><p class="text-lg leading-9 text-white">We've added 500+ learning opportunities to create one of the world's most comprehensive free-to-degree online learning platforms.</p><ul class="block md:grid md:grid-cols-2 md:gap-x-[100px] mx-auto lg:grid-cols-3"></ul></div></div><a class="subnav-item -mt-1" name="Digital marketing FAQ" id="digital-marketing-f-a-q"></a><a class="subnav-item" id="frequently-asked-questions"></a><div class="flex flex-col py-4 lg:pt-16"><h2 class="mt-2 mb-4 text-3xl font-bold">Frequently Asked Questions</h2><div class="flex flex-col gap-3 [&_button]:no-underline [&_button]:text-gray-dark [&_button:hover]:text-gray-dark" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b AccordionTextItem_item__adF2E AccordionTextItem_item__adF2E"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-:Rja4jjttrkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R3a4jjttrkva:" class="flex flex-1 gap-10 text-left items-center justify-between py-4 text-sm font-medium transition-all hover:underline [&[data-state=open]>svg]:rotate-180 AccordionTextItem_trigger__CiZ_J AccordionTextItem_trigger__CiZ_J" data-radix-collection-item=""><span>What does a digital marketer do?</span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 shrink-0 text-primary-500 transition-transform duration-200"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></h3><div data-state="closed" id="radix-:Rja4jjttrkva:" hidden="" role="region" aria-labelledby="radix-:R3a4jjttrkva:" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b AccordionTextItem_item__adF2E AccordionTextItem_item__adF2E"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-:Rla4jjttrkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R5a4jjttrkva:" class="flex flex-1 gap-10 text-left items-center justify-between py-4 text-sm font-medium transition-all hover:underline [&[data-state=open]>svg]:rotate-180 AccordionTextItem_trigger__CiZ_J AccordionTextItem_trigger__CiZ_J" data-radix-collection-item=""><span>What skills are required to become a digital marketer? </span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 shrink-0 text-primary-500 transition-transform duration-200"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></h3><div data-state="closed" id="radix-:Rla4jjttrkva:" hidden="" role="region" aria-labelledby="radix-:R5a4jjttrkva:" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b AccordionTextItem_item__adF2E AccordionTextItem_item__adF2E"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-:Rna4jjttrkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R7a4jjttrkva:" class="flex flex-1 gap-10 text-left items-center justify-between py-4 text-sm font-medium transition-all hover:underline [&[data-state=open]>svg]:rotate-180 AccordionTextItem_trigger__CiZ_J AccordionTextItem_trigger__CiZ_J" data-radix-collection-item=""><span>Is digital marketing hard to learn? </span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 shrink-0 text-primary-500 transition-transform duration-200"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></h3><div data-state="closed" id="radix-:Rna4jjttrkva:" hidden="" role="region" aria-labelledby="radix-:R7a4jjttrkva:" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b AccordionTextItem_item__adF2E AccordionTextItem_item__adF2E"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-:Rpa4jjttrkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R9a4jjttrkva:" class="flex flex-1 gap-10 text-left items-center justify-between py-4 text-sm font-medium transition-all hover:underline [&[data-state=open]>svg]:rotate-180 AccordionTextItem_trigger__CiZ_J AccordionTextItem_trigger__CiZ_J" data-radix-collection-item=""><span>How long does it take to complete a digital marketing boot camp?</span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 shrink-0 text-primary-500 transition-transform duration-200"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></h3><div data-state="closed" id="radix-:Rpa4jjttrkva:" hidden="" role="region" aria-labelledby="radix-:R9a4jjttrkva:" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b AccordionTextItem_item__adF2E AccordionTextItem_item__adF2E"><h3 data-orientation="vertical" data-state="closed" class="flex"><button type="button" aria-controls="radix-:Rra4jjttrkva:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rba4jjttrkva:" class="flex flex-1 gap-10 text-left items-center justify-between py-4 text-sm font-medium transition-all hover:underline [&[data-state=open]>svg]:rotate-180 AccordionTextItem_trigger__CiZ_J AccordionTextItem_trigger__CiZ_J" data-radix-collection-item=""><span>What do entry-level digital marketers do? </span><svg width="15" height="15" viewBox="0 0 15 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-4 w-4 shrink-0 text-primary-500 transition-transform duration-200"><path d="M3.13523 6.15803C3.3241 5.95657 3.64052 5.94637 3.84197 6.13523L7.5 9.56464L11.158 6.13523C11.3595 5.94637 11.6759 5.95657 11.8648 6.15803C12.0536 6.35949 12.0434 6.67591 11.842 6.86477L7.84197 10.6148C7.64964 10.7951 7.35036 10.7951 7.15803 10.6148L3.15803 6.86477C2.95657 6.67591 2.94637 6.35949 3.13523 6.15803Z" fill="currentColor" fill-rule="evenodd" clip-rule="evenodd"></path></svg></button></h3><div data-state="closed" id="radix-:Rra4jjttrkva:" hidden="" role="region" aria-labelledby="radix-:Rba4jjttrkva:" data-orientation="vertical" class="overflow-hidden text-sm data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><ol><li id="1EmfVKOL37DKW0P25b1ZrP"><p><a class="text-link underline external" href="https://blog.hubspot.com/marketing/what-is-digital-marketing" target="_blank" rel="noopener noreferrer">The Who, What, Why, and How of Digital Marketing</a>. (2022). <i>HubSpot Blog</i>. Retrieved September 19, 2022.</p></li></ol></div></article></main></div><div class="bg-primary text-primary-foreground pt-16"><footer class="flex justify-between max-w-screen-xl mx-auto px-4 pb-4 "><div class="flex flex-col w-full"><div class="flex flex-wrap justify-between mb-6 w-full"><a href="/" class="mb-6"><img alt="edX homepage" title="edX homepage" data-ot-ignore="true" loading="lazy" width="127" height="67" decoding="async" data-nimg="1" class="optanon-category-C0001" style="color:transparent" src="/trademark-logos/edx-by-2u-white.svg"/></a><div><div class="mb-4 justify-center flex flex-row"><div class="mx-2 flex flex-col"><a href="https://www.facebook.com/edxespanol/" target="_blank" role="button" aria-label="Visit our Facebook page"><div class="flex text-primary bg-white border border-solid border-primary h-12 w-12 items-center justify-center rounded-full"><svg width="32" height="32" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" 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this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.\u003c/p\u003e\n\u003cp\u003eThe fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and navigate our world. Even Amazon and Google are relatively “young” by any measure. 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For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/p\u003e33a:T924,"])</script><script>self.__next_f.push([1,"\u003cp\u003eMarketing excellence is a prerequisite for success in any business, from startups to the world\u0026rsquo;s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.\u003c/p\u003e\r\n\u003cp\u003eIn this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.\u003c/p\u003e\r\n\u003cp\u003eThe fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged\u0026mdash;and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively \u0026ldquo;young\u0026rdquo; by any measure. If you\u0026rsquo;re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.\u003c/p\u003e\r\n\u003cp\u003eThis course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.\u003c/p\u003e\r\n\u003cp\u003eThe themes are:\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBehavioral foundations for understanding and navigating the new online-offline landscape\u003c/li\u003e\r\n\u003cli\u003eNew forms of interaction, including formation of networks and reputation building\u003c/li\u003e\r\n\u003cli\u003eTools and principles of digital marketing action including online advertising on fixed and mobile devices\u003c/li\u003e\r\n\u003cli\u003eNew media platforms and emergence of \u0026ldquo;organic\u0026rdquo; celebrities and communities\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cp\u003eThis course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania\u0026rsquo;s Wharton School\u0026rsquo;s very first course on digital marketing and e-commerce.\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003eThis course is part of Wharton's Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"33b:T45f,\u003cp\u003eDigital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.\u003c/p\u003e\n\u003cp\u003eYou will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. 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While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis.\u003c/p\u003e \r\n\r\n\u003cp\u003eThis program will prepare you for the future of marketing and arm you with the most critical tools and skills to drive value at your company. 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Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision making.\u003c/p\u003e\n\u003cp\u003eThis comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach.\u003c/p\u003e\n\u003cp\u003eThis course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/certificates/professional-certificate/usmx-digital-"])</script><script>self.__next_f.push([1,"marketing\"\u003esee here\u003c/a\u003e.\u003c/p\u003e33e:Ta73,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe changing role of the customer in the digital age is attracting the attention from leaders, marketers, investors and researchers. As customers seek more “experiences” from products and services, marketers are increasingly banking on digital channels to enhance the customer journey and aligning their Omni-channel strategies. Firms in competitive markets are increasingly trying to bring brands closer to customers’ everyday life!\u003c/p\u003e \r\n\r\n\u003cp\u003eDigital provides multiple opportunities to connect and engage with prospects as well as customers in several ways. However, several businesses falter while developing their strategies to guide their digital investments and efforts to continuously enhance customers’ experiences. While every business is unique, concepts and frameworks to create, manage and deliver experiences that make people’s lives better and brighter cut across contexts. Leaders, product owners and marketers will benefit from the right perspectives to work on the most challenging problems. These will help leverage the tools and technologies to grow sustainably. The Professional Certificate Program in Digital Marketing will equip you with the fundamentals of digital marketing strategy to succeed.\u003c/p\u003e\r\n\r\n\u003cp\u003eTo begin with, explore the introductory marketing course, where you will learn the theories of the marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation for your pathway to excellence in the wonderful world of business.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn the second course, you will understand the characteristics of services and their implications on conceptualization, design, and delivery. You will also get to understand the need for the coordinated organizational effort through marketing, human resources and operations in delivering superior service. Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts.\u003c/p\u003e\r\n\r\n\u003cp\u003eAnd finally, you will explore the Digital Marketing Strategy to set your fundamentals right with discussions and analysis of frameworks and applications. Through this course, you will familiarize yourself with the key themes: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation. This course will help you to understand where digital fits into the overall marketing strategy, both for products and services and help you gain right perspectives to put your learnings from the first two courses into action.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"33f:T4ac,\u003cp\u003eBuilding an online brand and outreach strategy is paramount to any social media planning and strategy. 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Be prepared to plan and allocate resources to the advertising that creates an impact. \u003c/p\u003e\n\u003cp\u003eThis online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.\u003c/p\u003e\n\u003cp\u003eThis course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/p\u003e340:T469,\u003cp\u003eIf you are curious to know how marketers use digital channels to attract, reach, interact and engage with customers, this course is for you! Explore this course to equip yourself with the fundamentals of digital marketing strategy with a range of discussions on various practices and frameworks. Through this course, you will familiarize yourself with the key themes of the course: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eBy the end of this course, you will be able to describe digital customer behaviours and how to develop your marketing plans that suits well for the digital era. You will also explore a set of practices that are useful for social media campaigns.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e_\u003cbr /\u003e\n_Drawing on research and exam"])</script><script>self.__next_f.push([1,"ples from successful businesses, this course will help you to understand where the ‘digital’ fits into the overall marketing strategy, both for products and services and help you gain the right perspectives to put your learnings into action. What are you waiting for? Come, join us today\u003c/p\u003e341:T5de,\u003cp\u003eIn this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies.\u003c/p\u003e\n\u003cp\u003eBeginning with an overview of how AI has revolutionized digital marketing, we will cover its applications in retail, entertainment, and customer engagement. Topics include fundamental AI concepts, considerations for successful integration, and ethical implications, highlighting the importance of aligning AI with business goals to drive growth and enhance customer experiences.\u003c/p\u003e\n\u003cp\u003eAdditionally, we explore the exciting realm of generative AI and its potential in enhancing marketing efforts. From generating engaging social media posts to crafting compelling product descriptions, you'll discover the endless possibilities offered by generative AI. However, with great power comes great responsibility, and we'll address the potential risks associated with combining generative AI and digital marketing, including ethical considerations, brand consistency, and misinformation.\u003c/p\u003e\n\u003cp\u003eBy the end of this course, you'll emerge with a comprehensive understanding of how to leverage generative AI and master prompt engineering to craft compelling marketing messages that resonate with your audience. You'll also gain practical insights and strategies to navigate the evolving landscape of AI-driven digital marketing with confidence.\u003c/p\u003e342:T4a4,\u003cp\u003eWant to learn how to get people to engage with your brand, but not sure where to begin?\u003c/p\u003e\n\u003cp\u003eDigital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely sol"])</script><script>self.__next_f.push([1,"ely on traditional business models to build brand awareness.\u003c/p\u003e\n\u003cp\u003eIn today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.\u003c/p\u003e\n\u003cp\u003eThis course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.\u003c/strong\u003e\u003c/p\u003e343:T523,\u003cp\u003e\u003cspan lang=\"ES\"\u003eThis course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.\u003c/span\u003e\u003cspan lang=\"ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eLearning about the new digital communication trends as Influencer Marketing, to analyze how the advertising is moving from professional studios to the bedroom of an influencer.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eUnderstanding about the main role of the digital footprint of a person but also of a brand in the digital ecosystem.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eLearning about the SEO Fundamentals and why searching is the key component of any digital strategy.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eAnalyzing the impact of SEM Alignment through the usage of different techniques and campaigns.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eThinking about the UI/UX point of view, and why is so challenging to accomplish the needs and requirements from a customer.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan l"])</script><script>self.__next_f.push([1,"ang=\"ES\"\u003eNavigating through Social Media, and analyze the impact of each of them.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eGoing deeper in the data world by data driven analytics and big data escalations from social media.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e344:T475,\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThis course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.\u003c/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, S\u003cspan lang=\"EN-US\"\u003eocial Media, Email marketing and Web Analytics.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eAt a glance\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eInstitution: State-Bank-of-India\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eSubject: Business \u0026amp; Management\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eLevel: Introductory\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePrerequisites: There are no prerequisite knowledge requirements for enrolling in this course. Elementary knowledge of Social Media, Websites and Email would be helpful.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eLanguage: English\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eVideo Transcript: English\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e345:T8f8,"])</script><script>self.__next_f.push([1,"\u003cp\u003eGlobal digital marketing is projected to reach a $786.2 Billion by 2026 (SOURCE Global Industry Analysts, Inc). As the digital landscape grows and evolves, learn how to place your business at the forefront by designing a digital marketing strategy to achieve your business objectives.\u003c/p\u003e \r\n\r\n\u003cp\u003eThis Professional Certificate will first introduce you to the role of marketing in a competitive marketplace and give you a good understanding of how to apply its principles to online marketing. Topics covered will include content marketing, e-commerce, user experience and web design, social media, search engine optimisation (SEO)/pay-per-click (PPC) and many more.\u003c/p\u003e \r\n\r\n\u003cp\u003eYou will develop an understanding of the impact of digitalisation on businesses and learn how to take advantage of new technologies to succeed in the modern business world. You will learn how to apply your new knowledge to future marketing activities by developing your own unique digital marketing strategy and marketing plan capable of achieving a set of business objectives.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program focuses on skills development. Learning from successful Edinburgh-based businesses, such as The List and Innis \u0026 Gunn, you will acquire new marketing and digital marketing skills, and you will gain confidence that you can apply them in any business setting.\u003c/p\u003e \r\n\r\n\u003cp\u003eLearners on the verified track will be assessed weekly through multiple choice quizzes. To successfully complete the course and demonstrate you have achieved a sound understanding of digital marketing principles, you will need to achieve a minimum of 50% correct answers in the multiple choice questions.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program is aimed at business owners, start-ups or those pursuing a career in digital marketing. It is also suitable for those who wish to learn about marketing and its application in a digital environment. At the end of the certificate, you will have a digital marketing strategy which you can apply to your business or use as part of your career portfolio. You might be a business owner or entrepreneur looking to upskill or reskill in marketing techniques, or new to the business world with a need to acquire the relevant digital marketing skills. This program is for you, if you want to learn how to set enterprise apart!\u003c/p\u003e"])</script><script>self.__next_f.push([1,"346:T406,\u003cp\u003eDigital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.\u003c/p\u003e\r\n\r\n\u003cp\u003eThrough this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.\u003c/p\u003e\r\n\r\n\u003cp\u003eBy completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.\u003c/p\u003e347:T6ef,\u003cp\u003eThis online course will introduce the learner to behavioral perspectives in marketing, providing a conceptual perspective to any participant working in marketing/ retailing /advertising /brand management / sales management / marketing research or in areas of consumer fast moving goods /durable goods/services. Rich with digital marketing examples and a designated chapter on digital interface as applicable to consumer behavior concepts, the course shall provide insights into the theoretical aspects as well as the practical application of Consumer Behaviour.\u003c/p\u003e\n\u003cp\u003eThe first module provides an introduction to consumer behavior ,its linkages with marketing, the environment and the organization . Besides it also introduces the viewer to brand differentiation and lifestyles . The impact of digitalization on consumer behavior is also covered . The second module introduces the viewer to the concepts of marketing mix, segmentation and positioning and their linkages to consumer with various e"])</script><script>self.__next_f.push([1,"xamples . In this week, the students will learn the process of Segmentation and Brand Positioning, various Marketing Mix elements along with thh concepts of Targeting and Positioning. The third module on Consumer decision making delves into the need and want aspect of consumers.\u003c/p\u003e\n\u003cp\u003eIn the subsequent modules, the leaners will learn in depth about how consumers form perceptions about a brand, learn about a brand and develop associations with it. The final module covers application of consumer behavior concepts to marketing realities, enabling the participant to appreciate the practical utility of a subjective field like Consumer Behaviour. The module also features two interviews with industry experts on their perspectives on the utility of Consumer Behaviour.\u003c/p\u003e348:T988,"])</script><script>self.__next_f.push([1,"\u003cp\u003eIntroducing our comprehensive AI for Marketing Professional Certification Program, where innovation meets expertise to propel your career to new heights in the dynamic world of digital marketing.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program is meticulously crafted to provide participants with a deep understanding of how artificial intelligence (AI) is revolutionizing the landscape of digital marketing. Through a blend of theoretical knowledge and hands-on practical experience, participants will gain invaluable insights into leveraging AI technologies to optimize marketing strategies, streamline campaign automation, and enhance overall marketing effectiveness.\u003c/p\u003e\r\n\r\n\u003cp\u003eThroughout the program, participants will delve into key areas such as Marketing Optimization and Campaign Automation, where they will learn how to harness AI-driven algorithms to analyze consumer behavior, identify trends, and personalize marketing campaigns for maximum impact. Additionally, participants will explore Marketing Strategy and Creativity, discovering innovative ways to integrate AI tools into their strategic planning processes to drive brand growth and customer engagement.\u003c/p\u003e\r\n\r\n\u003cp\u003eLed by industry experts and seasoned professionals, our program ensures that participants not only grasp the theoretical foundations of AI in digital marketing but also acquire the practical skills needed to implement AI solutions effectively in real-world scenarios.\u003c/p\u003e\r\n\r\n\u003cp\u003eFurthermore, our program goes beyond just understanding AI technology; it emphasizes the importance of ethical considerations and responsible use of AI in marketing practices. Participants will explore the ethical implications of AI-driven marketing initiatives and learn how to navigate potential challenges while maintaining consumer trust and privacy.\u003c/p\u003e\r\n\r\n\u003cp\u003eUpon successful completion of the program, participants will be awarded a prestigious certification, validating their expertise in AI Marketing and positioning them as leaders in this rapidly evolving field. Whether you're a seasoned marketing professional looking to stay ahead of the curve or a newcomer eager to explore the intersection of AI and marketing, our AI for Marketing Professional Certification Program offers the perfect opportunity to elevate your skills, expand your horizons, and drive transformative results in your career. Join us on this exciting journey to unlock the full potential of AI in digital marketing.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"349:T673,\u003cp\u003eDo you want to learn how successful businesses use marketing to increase revenue, share and profitability?\u003c/p\u003e\n\u003cp\u003eIn an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.\u003c/p\u003e\n\u003cp\u003eThis Introduction to Marketing course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage. We explore how new businesses can achieve impact through marketing, providing you with unique insight to apply within your own business.\u003c/p\u003e\n\u003cp\u003eLearn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals. Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, communication channels to win against competitors, attract customers and build brand loyalty.\u003c/p\u003e\n\u003cp\u003eUsing real businesses as case studies, you will learn how companies such as Skyscanner, Vegware and Social Bite utilise marketing to build their brand, reach new customers and futureproof their businesses.\u003c/p\u003e\n\u003cp\u003eThrough this course, you will develop a set of practical skills to set an enterprise apart.\u003c/p\u003e\n\u003cp\u003eNo previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively. This is the first of two courses that form the \u003ca href=\"https://www.edx.org/professional-certificate/edinburghx-digital-marketing-fundamentals\"\u003eProfessional Certificate in Digital Marketing Fundamentals\u003c/a\u003e. Upon completion of this course, you will be well positioned to learn about digital marketing.\u003c/p\u003e34a:T4a8,\u003cp\u003eIn this course on AI technologies for digital marketing, learners will explore the fundamental principles and applications of predictive analytics, real-time optimization, natural language processing (NLP), and neural networks. Learners will understand the technologies that allow them to make informed decisions, optimize marketing campaigns dynamically, personalize customer"])</script><script>self.__next_f.push([1," interactions, and perform segmentation in digital marketing.\u003c/p\u003e\n\u003cp\u003eFrom market research to copywriting, email personalization, and social media scheduling, learners will explore cutting-edge methods powered by AI. The course emphasizes strategic selection and integration of AI tools to maximize impact in digital marketing. By this course's end, participants will be equipped to implement innovative AI-driven solutions across marketing functions, driving superior customer engagement and conversion rates.\u003c/p\u003e\n\u003cp\u003eWhether you're a seasoned marketer or new to the field, this course provides valuable insights and practical techniques to succeed in today's competitive landscape. Join us and unlock the full potential of AI for driving impactful marketing campaigns and achieving superior business outcomes.\u003c/p\u003e34b:T7b7,\u003cp\u003eThis course is different – it’s a sample of the most important key concepts and techniques needed to develop digital strategies and bring them to market. \u003c/p\u003e\n\u003cp\u003eThe Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.\u003c/p\u003e\n\u003cp\u003eThis first course starts by clearly describing the nature of disruption, transformation, and strategies that companies can use to exploit and respond to technological change. It goes on to provide a sufficient business leader’s understanding of how technology works, the information systems architecture, and how adoption and innovation occur in existing businesses.\u003c/p\u003e\n\u003cp\u003eArmed with the insights into computing stacks, business systems, adoption life cycles, and innovation strategies this course then takes you on a tour of the key technologies driving change in how we build, operate, and capture value in our businesses. \u003c/p\u003e\n\u003cp\u003eThese key emerging technologies now form the basis for you to create your own strategies and approaches to innovating your business.\u003c/p\u003e\n\u003cp\u003eThe course wraps with how to deliver thes"])</script><script>self.__next_f.push([1,"e new offerings and reach new audiences through digital marketing. Digital marketing processes, frameworks, and techniques are examined. You’ll learn about the importance of a Customer Journey, and how the hard switch to Inbound marketing requires new skills in having open, customer-centric conversations. And you’ll learn how those offerings that require Outbound are changing in the world of digital, and how to manage customers through Social.\u003c/p\u003e\n\u003cp\u003eThis course is a lean, forged pathway to develop your own new strategy to innovate your program, your unit, or your business by identifying the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Smith School of Business.\u003c/p\u003e34c:T16e4,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis course will go inside NGO, Government, and Commercial entities to provide a playbook for product managers looking to “move the needle” in their enterprises through effective business strategies. Here, we employ the same ANM course series principles regarding global networks and international/national rulesets and the inevitable changes they compel in enterprise dynamics both internally (with employees) and externally (partners and customers). Fully leveraging insights from across the ANM series, this course introduces to produce managers a series of techniques, strategies, and tools to build brand purpose and brand equity on both global and regional scales.\u003c/p\u003e\r\n\u003cp\u003eThe first week reviews lessons learned from this series’ first two courses, drilling down on key insights most applicable to product managers, such as analyzing markets and their dynamics in terms of their implications for brand strategy. Can you maintain the same brand positioning in a market democracy as in one controlled by a single-party regime? What about your brands’ positioning on social media in an age of rising cyber sovereignty? Is it possible — or even advisable — to maintain a singular brand personality and brand identity in such varied market circumstances? In most cases, the underlying needs of potential customers are the same, and yet it is essential to recognize how differently supervised and structured markets generate decidedly different rulesets for introducing, establishing, and expanding a successful brand. \u003c/p\u003e\r\n\u003cp\u003eSecond week dives into how your enterprise can improve its customer analysis and marketing for global products by first accessing, and then networking with, the “integrated value chains” being constructed and concentrated across the world’s major manufacturing/demand hubs (presently, North America, Europe, East Asia). Drawing upon the ANM playbook, this week explores how opportunities abound for new products and services within the North-South integration dynamics generated by climate change and demographic transitions. Given the potential time-zone alignment afforded by regionalization of supply chains, effective marketing strategies can disrupt local markets on both price or convenience. For established products, the emergent global majority middle class offers ample opportunities to refine brand name and brand voice. Nonetheless, marketing efforts still involve proven concepts such as Clayton Christensen’s Jobs-To-Be-Done (JTBD) and Steve Blank’s business model canvas (BMC). Strong brands result from a quality product matched with a clear brand identity that works within the rules and regulations of a particular economy. To effectively develop this combination requires 1) detailed mapping of local value networks, and 2) the exploration of, and experimentation within, those networks through various generative and evaluative techniques.\u003c/p\u003e\r\n\u003cp\u003eIn the third week we further explores the value-network concept, to include how product designs influence business models for creating attractive and expanding networks. Working across superpower network boundaries requires carefully calibrated brand messaging that avoids triggering local protectionist sentiment while ensuring brand values remain stable in the eyes of the consumer. Through marketing efforts that speak directly to target audiences, investors can be assured of effective brand strategy that combines visual identity (to include color palette, typography, fonts) with local core values. However, creating whole new value chains is not always the most effective operational strategy. In fact, brand building often demands company structures and interfaces optimized for ecosystems and APIs, with content marketing modified for markets that are centrally managed or have specific constraints. The week also covers key negotiations and rules of engagement that enhance the value network created by product managers across suppliers and channel (marketing) partners. These various partnering strategies enhance the brand strategy by customizing brand names for, and fast-tracking brand recognition with, the target audience so that powerful brand identities are firmly established in competition with existing brands.\u003c/p\u003e\r\n\u003cp\u003eThe final week brings in explicit templates for successful brand strategy, leveraging work by luminaries like Geoffrey Moore on how best to navigate changing power dynamics within global value chains while staying true to one’s product vision to grow the customer base. This requires constantly exploring new technologies and offerings to unlock new products for potential customers and to update the customer experience for the existing customer base. As new technologies develop, companies need to decide — based on their long-term goals — where and when to deploy them within their business to improve customer experience, optimize operations, or develop entirely new products. Such pivots typically trigger different brand development strategies. Optimization requires ensuring that your brand identity and core values remain intact while reducing workforce requirements and potentially threatening the brand promise of quality. Updates to the customer experience requires ensuring any changes to the tone of voice, tagline, or brand guidelines fits within the larger brand story. New products or services may require you to build a brand that taps into a whole new customer base, necessitating an entirely new style guide. In each instance, ensuring long-term growth and customer loyalty means maintaining a customer orientation throughout your enterprise, employing organizational and product designs that strengthen your value proposition while attracting long-term partners to succeed in competitive markets bursting with new customers who don’t yet exhibit strong brand loyalty.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"34d:T816,"])</script><script>self.__next_f.push([1,"\u003cul\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eUnderstand How Market Trends Shape a**** Comprehensive Brand Strategy — Learn how changes in the market force adjustments to your brand management and identity, especially the visual elements you utilize on social media and in other forms of digital marketing. Discover why adapting aspects of your brand to different markets and their unique conditions is crucial for your brand's success.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eMeet the Needs of Your Target Audience — Identify what potential customers want in a strong brand identity by exploring their preferences in various markets. Use cool tools like Jobs-To-Be-Done (JTBD) and the business model canvas (BMC) to craft marketing materials that support a brand positioning statement with your target audience.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eNavigate Global Market Challenges and Opportunities — Dive into the ups and downs of selling your products around the world in target markets. Understand how connecting different touch points of a particular market can help, as well as how economic differences between countries open new doors for different types of brand.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eCreate a Brand That People Love — Leveraging market research, shape a brand voice and brand identity that match the expectations of different customer segments, including the fast-growing global middle class. This means making sure your brand colors stand out and connect with people’s lifestyle aspirations.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eUse Innovation to Stay Ahead — Stay on top of global market shifts by using new ideas and strategies. Determine the best ways to use new technologies to make your customers happier, streamline your work, and come up with exciting new products or services.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eBuild Strong Relationships That Enable your Long-Term Plans — Work smartly with suppliers and partners to create a network that makes your brand even stronger. Focus on making sure everything about your brand is consistent, which will help your brand grow and keep your customers loyal for a long time.\u003c/p\u003e\r\n\u003c/li\u003e\r\n\u003c/ul\u003e"])</script><script>self.__next_f.push([1,"34e:T5d9,\u003cp\u003eThe ever-changing world we live in today, service experiences remain in the heart of customers, and eventually impact businesses. Creating and managing wonderful service experience has become the top priority for most of the companies and service industry continue to evolve bigger and better. As marketers are experiencing the shift in thinking, being service oriented has become a new-normal and proving to be the most successful way to create a competitive advantage.\u003c/p\u003e \r\n\r\n\u003cp\u003eAs businesses are now are more global and technologically advanced, marketers need to be skilled in marketing research, strategy, pricing digital marketing, understanding consumer behavior to deliver supreme service quality. This tailored program designed for working professionals to navigate their marketing plans with rich understanding on opportunities and challenges in marketing and managing services. The two courses featured in this program not only introduce the essential concepts of marketing but also offer extended understanding with respect to the design, develop, and delivering services. Drawing on research and examples from successful businesses, this program will equip learners with frameworks and models that can be applied in a variety of service contexts.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your marketing careers.\u003c/p\u003e34f:T4fa,\u003cp\u003eHow do you make sure the international audience for a software product has the best user experience possible? How do you adjust your digital marketing efforts to the peculiarities of the target audience in each market? And how do you tailor the end-to-end customer experience in a market-specific way, from pre-sales to product use to help support?\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program will teach you all that is needed to release a digital product internationally, to a global audience spread across many different local markets.\u003c/p\u003e\r\n\r\n\u003cp\u003eYou"])</script><script>self.__next_f.push([1," will learn about internationalization, the preparation of software, services or websites for a release beyond its source locale. Internationalization includes the enablement of regional formats and proper encoding, as well as meeting a range of other market-specific requirements. You will find out how to plan for different markets during product design.\u003c/p\u003e\r\n\r\n\u003cp\u003eThen you will get introduced to localization, the process of adapting digital products to a set of specific locales or markets. This often, of course, includes translation into foreign languages, as catering for the different markets means ensuring the best language experience. It can also include the customization of features or adjusting marketing efforts by market.\u003c/p\u003e350:T6f6,\u003cp\u003eThe Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.\u003c/p\u003e\n\u003cp\u003eYou will learn how to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003euse basic e-marketing tools relevant to the internet marketing context;\u003c/li\u003e\n\u003cli\u003eapply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;\u003c/li\u003e\n\u003cli\u003eanalyse the online consumer exchange process and its outcomes;\u003c/li\u003e\n\u003cli\u003eevaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy;\u003c/li\u003e\n\u003cli\u003eevaluate the role of social media in the marketing context;\u003c/li\u003e\n\u003cli\u003euse digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today's business world.\u003c/p\u003e\n\u003cp\u003eThe digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in wh"])</script><script>self.__next_f.push([1,"ich to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.\u003c/strong\u003e\u003c/p\u003e351:T591,\u003cp\u003eDid you know your best opportunities for growth may not lie solely in developing new \u0026ldquo;blockbuster\u0026rdquo; products or services? They may instead be found by focusing on your existing best customers \u0026mdash; and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.\u003c/p\u003e\r\n\u003cp\u003eYou might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you\u0026rsquo;ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You\u0026rsquo;ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003eThis course is part of Wharton's Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e352:T40c,\u003cp\u003eBusinesses today have access to an increasingly large amount of detailed customer data, and this influx of data is onl"])</script><script>self.__next_f.push([1,"y going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You\u0026rsquo;ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.\u003c/p\u003e\r\n\u003cp\u003e\u003cem\u003eThis course is part of Wharton's Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e353:T853,"])</script><script>self.__next_f.push([1,"\u003cp\u003eWord of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don\u0026rsquo;t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.\u003c/p\u003e\r\n\u003cp\u003eThis course provides a step-by-step guide to getting anything to catch on.\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eHow does a product\u0026rsquo;s name, price, or other attributes change how people perceive it?\u003c/li\u003e\r\n\u003cli\u003eWhat makes ideas memorable and message stick?\u003c/li\u003e\r\n\u003cli\u003eHow can we increase our influence and shape others\u0026rsquo; behavior?\u003c/li\u003e\r\n\u003cli\u003eWhy is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?\u003c/li\u003e\r\n\u003cli\u003eHow can we leverage the power of social media and what are the right metrics to pay attention to?\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cp\u003eYou\u0026rsquo;ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.\u003c/p\u003e\r\n\u003cp\u003eBy the end of this course you\u0026rsquo;ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you\u0026rsquo;re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.\u003c/p\u003e\r\n\u003cp\u003eThis course is especially useful for:\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMarketing managers\u003c/li\u003e\r\n\u003cli\u003eSmall business owners\u003c/li\u003e\r\n\u003cli\u003eProduct managers\u003c/li\u003e\r\n\u003cli\u003eEntrepreneurs or start-up founders\u003c/li\u003e\r\n\u003cli\u003eLeading a non-profit\u003c/li\u003e\r\n\u003cli\u003eSocial media managers\u003c/li\u003e\r\n\u003cli\u003eAdvertising executives\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cp\u003e\u003cem\u003eThis course is part of Wharton's Digital Marketing Professional Certificate. For more information, \u003ca href=\"https://www.edx.org/digital-marketing-professional\"\u003esee here\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"354:Ta09,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis professional certificate takes the innovative course series “Digital Transformation Playbook for X” and applies it to Government. But it doesn’t do so haphazardly. The Smith and Clark schools leverages the foundational courses in Digital Strategy and Execution and extend those with a simulated course experience for the Government sector.\u003c/p\u003e\r\n\r\n\u003cp\u003eGovernment sector leaders that are usually program managers, directors, or unit leads need to know how to sense and respond to digital technology. At its core, the basic lessons are the same. In practice, the complexity of bureaucracy and the need to consider internal marketing (politics) within each organization is also essential.\u003c/p\u003e \r\n\r\n\u003cp\u003eThis course series will take its learners on a digital transformation journey where they build required skills to prove mastery. The last course in this series adds required lessons and simulates digital transformation in government based on real events and a real digital transformation. This allows government leaders to apply the skills and knowledge gained in the certificate by using micro-progressed case studies as scenarios to explore and solidify knowledge against the course objectives.\u003c/p\u003e\r\n\r\n\u003cp\u003eCourse objectives include:\r\n\u003cul\u003e\r\n\u003cli\u003eIdentify critical technologies that have the potential for disruption across markets into your market, and how to respond to them.\u003c/li\u003e\r\n\u003cli\u003eBetter sense and manage customer relationships within your organization, business partnerships, and end users to better identify opportunities and risks.\u003c/li\u003e\r\n\u003cli\u003eKnow the customer journey analytics and Lean Analytics cycle that drive adoption of technologies and engage stakeholders with your program, product, or service offering.\u003c/li\u003e\r\n\u003cli\u003eDefine your current and future capability sets, and what dynamic capabilities are needed to improve your ability to respond to stakeholder and customer needs.\u003c/li\u003e\r\n\u003cli\u003eEstablish team and organization designs that align interests and create incentives that empower people to solve problems and engage in transformation.\u003c/li\u003e\r\n\u003cli\u003eDrive outcomes with disciplined planning and execution that change the direction and capabilities of Agile Product Teams at scale.\u003c/li\u003e\r\n\u003cli\u003eGovern and manage the technology mix that is required to enable empowered teams with DevOps principles and practices that drive fast flow, feedback, and team learning.\u003c/li\u003e\r\n\u003cli\u003eKnow and be able to leverage relevant industry examples that serve as success stories to drive belief and vision with the art of the possible into your organization.\u003c/li\u003e\r\n\u003c/ul\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"355:T628,\u003cp\u003e\u003cspan lang=\"ES-ES\"\u003eEn este curso se presenta\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003en los conceptos básicos \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003ey el papel de las redes sociales dentro del \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003emarketing digital.\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEn el primer bloque se aborda\u003cspan lang=\"ES-ES\"\u003en \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003econtenidos \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003een relación al\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e papel de las redes sociales como herramienta para realizar marketing de contenidos. Se habla sobre el plan de social media, la calendarización de contenidos, la gestión de redes sociales y las crisis de reputación online así como estrategias para fomentar la marca personal en el entorno online.\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEn el segundo bloque se \u003cspan lang=\"ES-ES\"\u003ehabla sobre la publicidad en redes sociales, en especial sobre WhatsApp marketing, Facebook, Instagram, \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eLinkedin\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e y \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eYoutube\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e. Explicamos también de una manera sencilla e intuitiva como crear campañas de publicidad en estas redes sociales, así como los objetivos que se persiguen dependiendo de la estrategia de la empresa o marca.\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eTodos los conceptos se tratan a nivel muy descriptivo \u003cspan lang=\"ES-ES\"\u003epero con carácter práctico \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003econ el objeto de que el alumno se lleve una idea general del funcionamiento de cada uno de los procesos\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e, conceptos y prácticas que se explican.\u003c/span\u003e\u003c/p\u003e356:T4d4,\u003cp\u003eEste curso estará compuesto por cuatro semanas, en cada una el alumno tendrá la posibilidad de analizar diferentes perspectivas sobre la razón de ser de los negocios y cómo innovan en su manera de satisfacer las expectativas de sus clientes.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eConocer las nuevas tendencias de comunicación digital como Influencer Marketing, para analizar cómo se está moviendo la publicidad de los estudios profesionales al dormitorio de un infl"])</script><script>self.__next_f.push([1,"uencer. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eComprender el papel principal de la huella digital de una persona pero también de una marca en el ecosistema digital. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eConocer los fundamentos de SEO y por qué la búsqueda es el componente clave de cualquier estrategia digital. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnalizar el impacto de estrategias SEM mediante el uso de diferentes técnicas y campañas. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003ePensar en el punto de vista UI / UX y por qué es tan desafiante cumplir con las necesidades y requisitos de un cliente. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eNavegar por las Redes Sociales, y analizar el impacto de cada una de ellas. \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfundizar en el mundo de los datos mediante análisis basados en datos y escaladas de big data de las redes sociales.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e357:Ta07,"])</script><script>self.__next_f.push([1,"\u003cp\u003e\u003cspan lang=\"ES-ES\"\u003eEn este curso se presenta\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003en los conceptos básicos del marketing digital.\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEn el primer bloque se aborda\u003cspan lang=\"ES-ES\"\u003en l\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eas claves básicas y conceptos fundamentales que ayudarán a entender en profundidad en qué consiste el marketing digital y por qué es una herramienta imprescindible hoy en día para todas las empresas que quieran hacerse un hueco en el mercado. Gracias a este módulo se asentarán los conocimientos esenciales, necesarios para poder avanzar en el resto de \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003ebloques\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e. \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEn el segundo bloque se h\u003cspan lang=\"ES-ES\"\u003eace\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e una introducción a la analítica web con el objetivo de asentar unas bases a nivel de análisis de negocio digital que permitirá el desarrollo de acciones de marketing basadas en datos. \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e Se explican \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003elos principios básicos de la analítica web, conoceremos las principales métricas y \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eKPIs\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e. \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eTambién \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eGoogle \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eAnalytics\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e, la herramienta de análisis web más utilizada en el sector\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e y unas pinceladas sobre inteligencia de negocio\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEl tercer bloque \u003cspan lang=\"ES-ES\"\u003eayuda a \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003econocer el valor que puede aportar el SEO\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e, \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003elas técnicas más efectivas, y cómo realizar cada uno de los pasos clave para crear una estrategia SEO de éxito. \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eTambién se explica\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e la herramienta Google \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eSearch\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e Console\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e y la herramienta de publicidad Google \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eAds\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e: sus principales \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003eKPIs\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e, los pasos para crear campañas y anuncios y cómo rentabilizarlos al máximo. \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eTodos los conceptos se tratan a nivel muy descriptivo \u003cspan lang=\"ES-ES\"\u003epero con carácter práctico \u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003econ el objeto de que el alumno se lleve una idea general del funcionamiento de cada uno de los procesos\u003c/span\u003e\u003cspan lang=\"ES-ES\"\u003e, conceptos y prácticas que se explican.\u003c/span\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"358:T883,"])</script><script>self.__next_f.push([1,"\u003cp\u003eMarketing Digital: Desde SEO hasta Analítica de Datos nace de la imperante necesidad de familiarizarse con las vertiginosas transformaciones tecnológicas que redefinen el universo empresarial. Desarrollado por la Universidad Anáhuac Online y hospedado en edX, este curso te sumerge en las profundidades del marketing digital, descifrando aquellos componentes esenciales que están reinventando el modo en que las marcas interactúan con su audiencia.\u003c/p\u003e\n\u003cp\u003eLa era digital ha alterado la esencia misma de cómo las empresas se aproximan a sus negocios. Esta formación detalla el impacto de dicha metamorfosis en el marketing, habilitando a las organizaciones para forjar relaciones más directas, dinámicas y personalizadas con sus clientes. Aquí descubrirás cómo moldear estrategias ajustadas y certeras utilizando herramientas como el Customer Journey y el Marketing Funnel.\u003c/p\u003e\n\u003cp\u003eAdentrándonos en las arterias de los motores de búsqueda, el curso brinda una visión clara de SEO (Search Engine Optimization) y SEM (Search Engine Marketing). Aprenderás desde la selección acertada de palabras clave hasta las sutilezas en la estructuración web, asegurando una visibilidad óptima y una atracción genuina hacia tu público objetivo.\u003c/p\u003e\n\u003cp\u003eSin embargo, la presencia digital va más allá de los buscadores. El curso desentraña el potencial del email marketing, el influjo de los influencers y la relevancia de seleccionar el social media idóneo. Analizarás cómo identificar y adaptarte a cada plataforma en función de su naturaleza y la demografía de sus usuarios.\u003c/p\u003e\n\u003cp\u003eFinalmente, en la era de la información, saber decodificar datos es imperativo. Este curso te empodera con las herramientas para interpretar métricas y comprender el retorno de inversión en tus estrategias digitales.\u003c/p\u003e\n\u003cp\u003eEn suma, Marketing Digital: Desde SEO hasta Analítica de Datos es tu pasaporte a un mundo digital en constante evolución. Proporciona una visión de 360 grados del marketing digital actual, preparándote para concebir y ejecutar estrategias robustas y resonantes, y para establecer conexiones significativas con tus clientes en el entramado digital.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"359:T566,\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eLas empresas en sus diferentes procesos de evolución encontraron en Internet una herramienta para interactuar con sus clientes, buscando así generar nuevas oportunidades de negocio y nuevas oportunidades de mercado. Sin embargo, el principal problema que han tenido es cómo integrar un mundo tradicional en el que se han venido desempeñando con un mundo virtual lleno de posibilidades y donde no existen límites, donde la falta de conocimiento genera una barrera que se manifiesta en el temor a fracasar.\u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eHoy día Internet es una de las formas más adecuadas para mostrar la oferta de valor de las empresas, pero en el momento en que las compañías quieren participar de este mundo se encuentran con la duda ¿Cómo lo hago? ¿Dónde lo hago? ¿Cuánto cuesta? Teniendo en cuenta que el no tener límites genera un abanico de posibilidades que a la hora de evaluar cuál es la más acertada, no se encuentran respuestas claras.\u003cspan lang=\"ES-CO\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eEn este MOOC hacemos un recorrido por los diferentes elementos del ecosistema digital buscando que el participante entienda cómo los debe de utilizar para desarrollar una estrategia de marketing y comunicación digital que al final les permita a sus compañías ser mas rentable a través del incremento de las ventas y el posicionamiento de marca.\u003c/p\u003e35a:T60e,\u003cp\u003eEn este curso tendrás acceso a tutoriales y \u003cstrong\u003eplantillas descargables de marketing digital\u003c/strong\u003e para que pongas en práctica la teoría. Con ayuda de un \u003cstrong\u003eMentor de Google en Marketing\u003c/strong\u003e podrás identificar cuáles son las mejores redes sociales para empresas y marcas. Descubrirás cómo armar un plan de marketing en redes sociales, \u003cstrong\u003ecómo crear contenido de valor,\u003c/strong\u003e cómo gestionar varias cuentas de redes sociales y cómo usar las redes sociales para atraer a clientes de todo el mundo, posicionar tu marca, lanzar un nuevo producto, vender más y cumplir con otros objetivos reales.\u003c/p\u003e\n\u003cp\u003eRecibe la g"])</script><script>self.__next_f.push([1,"uía de Jojo Giuffra, especializado en desarrollar estrategias de generación de demanda para impactar en los ingresos y en el valor de vida de los clientes de empresas grandes y startups. Con este \u003cstrong\u003ecurso de content and community management\u003c/strong\u003e aprenderás porque las redes sociales son una herramienta estratégica y en solo 5 semanas descubrirás el poder del social media marketing en Facebook, Instagram, Twitter, YouTube y más.\u003c/p\u003e\n\u003cp\u003eEste es el primer curso del \u003cstrong\u003ePrograma de Certificación Profesional de Marketing Digital.\u003c/strong\u003e El segundo curso es Facebook Ads: \u003cstrong\u003eCómo utilizar el poder de la publicidad en Facebook,\u003c/strong\u003e el tercero \u003cstrong\u003eeMail Marketing,\u003c/strong\u003e el cuarto \u003cstrong\u003eGoogle Ads\u003c/strong\u003e. Te recomendamos completar los cuatro cursos para que tus competencias digitales te ayuden no solo a desenvolverte sino a destacar en el mundo digital.\u003c/p\u003e35b:T6e2,\u003cul\u003e\n\u003cli\u003eCómo hacer estrategias para las fases del funnel de conversion (TOFU, MOFU y BOFU)\u003c/li\u003e\n\u003cli\u003eMedir el impacto de las estrategias de social media marketing a través de indicadores de desempeño (métricas y KPIs)\u003c/li\u003e\n\u003cli\u003eHacer contenido para redes sociales y utilizar recursos para crear contenido de valor\u003c/li\u003e\n\u003cli\u003eLograr el posicionamiento de una marca grande o pequeña\u003c/li\u003e\n\u003cli\u003eCómo usar redes sociales (como Facebook, Instagram, Twitter, YouTube) para que tu marca impacte\u003c/li\u003e\n\u003cli\u003eCómo utilizar herramientas para generar contenido como Google, Google Analytics, Buzzsumo, Portent\u003c/li\u003e\n\u003cli\u003eCómo usar plataformas de gestión de contenido como Hubspot, CoSechedule\u003c/li\u003e\n\u003cli\u003eCómo utilizar herramientas de gestión de redes sociales como Hootsuite, Buffer\u003c/li\u003e\n\u003cli\u003eCómo utilizar herramientas de análisis y monitoreo de redes sociales como Sysomos, Unmetric\u003c/li\u003e\n\u003cli\u003eElegir las mejores redes sociales para un negocio o marca\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLo que no puedes dejar pasar:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTendrás recursos (como plantillas descargables de target persona, mapa de empatía, plan de contenidos, plan de gestión "])</script><script>self.__next_f.push([1,"de crisis y más) para elaborar tu plan de marketing\u003c/li\u003e\n\u003cli\u003eAccederás a tutoriales de cómo usar herramientas para crear fácilmente contenido de valor y gestionar todas tus redes sociales al mismo tiempo\u003c/li\u003e\n\u003cli\u003eIngresaras a una red de contactos para hacer networking en el mundo\u003c/li\u003e\n\u003cli\u003eCrearás tu propio portafolio digital para validar las habilidades y competencias que adquirirás y demostrarlas a los reclutadores\u003c/li\u003e\n\u003cli\u003eRecibirás la guía de un Mentor de Google en Marketing (Jojo Giuffra) para que tengas el respaldo de un profesional que domina los temas y además los aplica en su trabajo diario\u003c/li\u003e\n\u003c/ul\u003e35c:Tbd6,"])</script><script>self.__next_f.push([1,"\u003cp\u003eObtén los conocimientos y las competencias necesarias para incrementar resultados en tu puesto de trabajo o empresa gracias al marketing digital y a las nuevas herramientas de marketing.\u003c/p\u003e\r\n\r\n\u003cp\u003eCon este programa de Certificación Profesional conseguirás analizar qué áreas necesitas impulsar, crear una estrategia y aplicar de forma global las técnicas más efectivas para obtener más leads, nuevos clientes y ventas.\u003c/p\u003e \r\n\r\n\u003cp\u003eDe la mano de expertos, podrás interiorizar la teoría y llevarla a la práctica con los casos reales de empresas que encontrarás al finalizar cada módulo. Además, tendrás acceso a casos prácticos de campañas de marketing en medios digitales y entrevistas donde conocerás la experiencia de organizaciones y profesionales destacados en su área que aprovechan la estrategia digital en social media marketing y publicidad para hacer crecer su marca y sus resultados.\u003c/p\u003e \r\n\r\n\u003cp\u003eEl programa está compuesto por cinco bloques:\r\n\u003cul\u003e\r\n\u003cli\u003eEn el primer bloque se abordan los conceptos fundamentales que te ayudarán a entender en profundidad en qué consiste el marketing digital y por qué es una herramienta imprescindible hoy en día para todas las empresas que quieran hacerse un hueco en el mercado. Gracias a este módulo, asentarás los conocimientos esenciales necesarios para obtener un dominio completo de la nueva forma de hacer marketing: marketing digital.\u003c/li\u003e\r\n\u003cli\u003eEn el segundo bloque se hace una introducción a la analítica web para asentar unas bases a nivel de análisis de negocio digital que te permitirán el desarrollo de acciones de marketing basadas en datos. Veremos los principios básicos de la analítica web, conoceremos las principales métricas y KPIs. Además, también aprenderás a utilizar Google Analytics, la herramienta de análisis web más utilizada en el sector. Y acabaremos adentrándonos en la inteligencia de negocio.\u003c/li\u003e\r\n\u003cli\u003eEl tercer bloque te ayudará a conocer el valor que puede aportar el SEO a tu sector o empresa, las técnicas más efectivas, y cómo realizar cada uno de los pasos clave para crear una estrategia SEO de éxito. También conocerás algunas de las herramientas utilizadas en marketing digital; Google Search Console y la herramienta de publicidad Google Ads: sus principales KPIs, los pasos para crear campañas y anuncios y cómo rentabilizarlos al máximo..\u003c/li\u003e\r\n\u003cli\u003eEl cuarto bloque se profundiza en el marketing digital mediante el uso de las redes sociales, y en él aprenderás a crear una estrategia de contenido de éxito, seleccionar las mejores redes sociales para tus objetivos, crear un plan de calendarización de contenidos y gestionar crisis de reputación. Cada vez vemos más empresas incorporando estrategias de marketing online en LinkedIn y Facebook, por lo cual es fundamental dominar estas herramientas.\u003c/li\u003e\r\n\u003cli\u003eEn el quinto y último bloque conocerás diferentes formas de hacer publicidad en las redes sociales y cómo seleccionar la más adecuada para tus necesidades.\u003c/li\u003e\r\n\u003c/ul\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"35d:T47a,\u003cp\u003eEl Marketing Digital y el customer engagement (compromiso con el cliente) es un área de cambios constantes y rápidos,, hoy en día, existe una diferencia generacional en el enfoque para el aprovechamiento de las plataformas digitales. A medida que el cambio continúa, es cada vez más importante que los profesionales de marketing comprendan el valor y las aplicaciones de las nuevas tecnologías para maximizar el engagement con cualquier audiencia y crear valor tanto para los clientes como para su organización.\u003c/p\u003e\r\n\r\n\u003cp\u003eA través de este programa, obtendrás herramientas y técnicas de innovación para llevar tus habilidades de marketing digital al siguiente nivel. Obtendrás una valiosa comprensión de cómo las empresas pueden reinventar sus estrategias y procesos de marketing para ser más competitivas en el nuevo y dinámico mundo digital.\u003c/p\u003e\r\n\r\n\u003cp\u003eAl completar este programa, cubrirás múltiples enfoques para alcanzar el mismo objetivo: aumentar el engagement del cliente en un mercado digital en evolución y crear el modelo de negocio digital y la estrategia de comunicaciones más valiosos para tu organización.\u003c/p\u003e35e:T8ba,"])</script><script>self.__next_f.push([1,"\u003cp\u003ePrepárate para triunfar en la era empresarial actual, donde el Customer Success, el Marketing Digital y el E-Commerce son esenciales. Este Programa de Certificación Profesional (PCP) te guiará hacia un dominio completo de estas disciplinas, abriéndote puertas en el mundo laboral y permitiéndote superar los desafíos de la economía digital.\u003c/p\u003e\r\n\r\n\u003cp\u003eLas empresas se enfrentan a la necesidad de mantener a sus clientes satisfechos en un mercado altamente competitivo y en constante cambio. Además, deben navegar por el complejo mundo del marketing digital y el comercio electrónico para mantenerse relevantes y rentables. La falta de conocimientos y habilidades en estas áreas puede llevar al estancamiento o incluso al fracaso.\u003c/p\u003e\r\n\r\n\u003cp\u003eAl unirte a este PCP, te comprometes a adquirir un conjunto completo de habilidades. Aprenderás a:\u003c/p\u003e\r\n\r\n\u003cp\u003eDominar el Customer Success: Descubrirás cómo construir relaciones duraderas con los clientes, aumentando la retención y la lealtad.\u003c/p\u003e\r\n\r\n\u003cp\u003eConvertirte en un Experto en Marketing Digital: Obtendrás conocimientos avanzados en SEO, SEM, análisis de datos y estrategias de redes sociales para impulsar la visibilidad en línea y atraer tráfico relevante.\u003c/p\u003e\r\n\r\n\u003cp\u003eLiderar en el E-Commerce Estratégico: Desarrollarás la capacidad de planificar, crear y gestionar un negocio de comercio electrónico de manera efectiva, optimizando las ventas y la experiencia del cliente.\u003c/p\u003e\r\n\r\n\u003cp\u003eIntegrar Disciplinas para el Éxito: Comprenderás cómo combinar el Customer Success, el Marketing Digital y el E-Commerce para crear estrategias empresariales holísticas que mejoren la experiencia del cliente y aumenten la rentabilidad.\u003c/p\u003e\r\n\r\n\u003cp\u003eAdaptarte a la Economía Digital: Estarás preparado para enfrentar los desafíos de la economía digital con confianza, utilizando datos y tecnologías emergentes para impulsar el éxito empresarial sostenible.\u003c/p\u003e\r\n\r\n\u003cp\u003eCon este PCP, no solo resolverás los problemas empresariales actuales, sino que te posicionarás como un profesional altamente demandado en el mercado laboral. Aprovecha esta oportunidad para expandir tus horizontes y destacar en el mundo empresarial en constante evolución. Tu futuro digital comienza aquí."])</script><script>self.__next_f.push([1,"35f:T84a,"])</script><script>self.__next_f.push([1,"\u003cp\u003eSi quieres introducirte en el mundo de la publicidad digital la mejor opción es empezar dominando las campañas publicitarias en Google y Facebook para lograr que tu marca conecte con el mundo, vender más, posicionar un producto o fidelizar clientes.\u003c/p\u003e\r\n\r\n\u003cp\u003eEste programa conjunto empieza con un curso de introducción al marketing digital, que te introducirá a los los conceptos básicos para que domines esta nueva de hacer márketing. También te introducirá a la analítica web para que puedas medir adecuadamente las campañas que realices, presentándote Google Analytics, la herramienta de analíticas web más utilizada. Por último te ayudará a conocer el valor que puede aportar el SEO (optimización de aparición en búsquedas web) a tu sector o empresa, las técnicas más efectivas, y cómo realizar cada uno de los pasos clave para crear una estrategia SEO de éxito, dándote a conocer la herramienta Google Search Console, imprescindible para monitorizar los resultados de cualquier estrategia . y luego pasa a dos cursos específicos, uno para la publicidad en Google y otro para la publicidad en Facebook.\u003c/p\u003e\r\n\r\n\u003cp\u003eEn el segundo curso en línea aprenderás sobre el poder de la publicidad en Facebook. Serás capaz de utilizar las redes sociales con más usuarios en el mundo y podrás crear campañas publicitarias para obtener el máximo beneficio de ellas. Te enseñaremos cómo utilizar el Administrador de Anuncios para crear publicidad en la red de partners de Facebook y lanzar pauta para tener presencia de marca en Facebook, Instagram, Messenger y Audience Network.\u003c/p\u003e\r\n\r\n\u003cp\u003eEn el tercer curso te brindaremos todas las herramientas necesarias para poder desarrollar campañas efectivas de publicidad a través de la red de búsqueda y de display de Google.\u003c/p\u003e\r\n\r\n\u003cp\u003ePodrás interiorizar la teoría y llevarla a la práctica con los ejemplos propuestos de la mano de los mejores expertos en cada uno de los campos y al final del programa sabrás cómo hacer crecer tu negocio o impulsar tu carrera profesional con acciones digitales simples pero efectivas desarrolladas por ti.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"360:Tc70,"])</script><script>self.__next_f.push([1,"\u003cp\u003eGana una ventaja competitiva convirtiéndote en estratega digital. Con este programa de Certificación Profesional lograrás que tu marca conecte con el mundo y podrás crear campañas publicitarias en redes sociales para cumplir con objetivos de mercadotecnia como \u003cstrong\u003evender más, posicionar un producto o fidelizar clientes\u003c/strong\u003e.\u003c/p\u003e\r\n \r\n\u003cp\u003eEl Programa de Certificación Profesional de Marketing Digital consiste en cuatro cursos en línea desarrollados por\u003cstrong\u003e Jojo Giuffra\u003c/strong\u003e, experto en el campo de Marketing y colaborador del programa de\u003cstrong\u003e Google Developers Experts\u003c/strong\u003e. Junto a él aprenderás la teoría y la llevarás a la práctica. Podrás inspirarte en casos reales de marketing digital, conociendo la experiencia de organizaciones y profesionales que aprovechan las redes sociales y desarrollan \u003cstrong\u003econtenido de valor, estrategias digitales y campañas publicitarias \u003c/strong\u003epara hacer crecer su marca.\u003c/p\u003e\r\n \r\n\u003cp\u003eEl primer curso de este programa profesional te ayudará a desarrollar las habilidades de un \u003cstrong\u003eexitoso content \u0026 community manager\u003c/strong\u003e. Podrás desarrollarte en este campo para empresas de terceros o para negocios propios, descubriendo cómo con acciones estratégicas en redes sociales puedes tener resultados poderosos con tu negocio, tu marca, tu comunidad, tus ventas y tus clientes. Al inscribirte tendrás acceso a plantillas de marketing digital y tutoriales para usar herramientas de gestión de redes sociales. Además, podrás construir tu portafolio digital para mostrar al mundo tu \u003cstrong\u003eexperiencia en online marketing\u003c/strong\u003e o compartirlo con reclutadores.\u003c/p\u003e\r\n \r\n\u003cp\u003eEn el segundo curso en línea aprenderás sobre el poder de la publicidad en Facebook. Serás capaz de utilizar las redes sociales con más usuarios en el mundo y podrás \u003cstrong\u003ecrear campañas publicitarias\u003c/strong\u003e para obtener el máximo beneficio de ellas. Te enseñaremos cómo utilizar el \u003cstrong\u003eAdministrador de Anuncios \u003c/strong\u003epara crear publicidad en la red de partners de Facebook y lanzar pauta para tener \u003cstrong\u003epresencia de marca en Facebook, Instagram, Messenger y Audience Network\u003c/strong\u003e.\u003c/p\u003e\r\n\r\n\u003cp\u003eEn el tercer y cuarto curso te brindaremos todas las herramientas necesarias para poder desarrollar campañas efectivas de email marketing y de publicidad a través de la red de búsqueda y de display de Google.\u003c/p\u003e\r\n \r\n\u003cp\u003eAl finalizar el \u003cstrong\u003eprograma de Certificación Profesional de Marketing Digital \u003c/strong\u003epodrás optar a un certificado que valide el conocimiento aprendido en los cursos de marketing digital y redes sociales. Podrás demostrar que eres un experto en redes sociales y dominas el contenido de los cursos y sumado al \u003cstrong\u003eportafolio digital \u003c/strong\u003ecreado en el primer curso de marketing digital, tendrás una carta de presentación atrayente para reclutadores y podrás impulsar tu carrera profesional. Sabrás cómo \u003cstrong\u003ehacer crecer tu negocio\u003c/strong\u003e con simples pero efectivas acciones digitales desarrolladas por ti.\u003c/p\u003e\r\n\r\n\u003cp\u003eRequisitos previos:\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eConocimientos básicos en Facebook \u003c/li\u003e\r\n\u003cli\u003eConocimientos básicos en redes sociales\u003c/li\u003e\r\n\r\n\u003c/ul\u003e"])</script><script>self.__next_f.push([1,"361:T6e5,\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eEste curso ofrece herramientas y metodologías especializadas para \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003ediseñar, comunicar e implementar \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003eofertas de valor que trasciendan un\u003c/span\u003e producto/servicio y generen momentos memorables para el cliente, que ya no solo se conecta con servicios sino con experiencias memorables (físicas y digitales), que van desde mucho más allá. De simple uso, avanzan hacia una dimensión emocional y multisensorial, que involucra todos los momentos de contacto del usuario (antes, durante, después), para establecer un vínculo real y duradero, muy influenciado por el marketing digital y las redes sociales, basado en un mercado dinámico y un entorno VUCA (volátil, incierto, complejo y ambiguo).\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan lang=\"ES-ES\"\u003eUno de los objetivos es poder conocer\u003c/span\u003e los diversos modelos de negocio de la industria turística y las tendencias sociales y tecnológicas para crear escenarios de futuro.\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES-ES\"\u003eEste curso le enseñará cómo\u003c/span\u003e comprender los nuevos hábitos de los consumidores y los fundamentos básicos del diseño de propuestas de valor como parte del Business Model Canvas.\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES-ES\"\u003eUno de los principales objetivos es comprender\u003c/span\u003e la integralidad del diseño de servicios, la experiencia del cliente y la experiencia del usuario para diseñar propuestas dirigidas a la industria turística dentro de un ecosistema físico. (físico y digital)\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES-CO\"\u003eLas personas que se certifiquen en este curso tendrán la capacidad de comprender\u003c/span\u003e el uso del marketing digital en la comunicación y comercialización que aprovechará la estrategia de comercialización de servicios turísticos.\u003c/li\u003e\n\u003c/ol\u003e362:T6e2,\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLos participantes matriculados en la ruta auditada que cumplan con el 80% de participación en el programa recibirán un certificado gratuito emitido por la Universidad Javeriana. Si deseas recibir este certificado, regístrate y rellena el formulari"])</script><script>self.__next_f.push([1,"o activo en el curso. Asimismo, podrá gestionar el certificado pagado con Edx por el valor de referencia publicado en este sitio.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTodo el contenido del programa académico es un esfuerzo entre Google y la Pontificia Universidad Javeriana.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAprender a \u003cspan lang=\"ES-CO\"\u003ediseñar servicios y experiencias\u003c/span\u003e a través de \u003cspan lang=\"ES-CO\"\u003emodelos de negocio \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003einnovadores\u003c/span\u003e , entendiendo los \u003cspan lang=\"ES-CO\"\u003enuevos hábitos de consumo \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003ede\u003c/span\u003e los usuarios basados en la nueva normalidad de la industria turística. A través de herramientas y metodologías ( lienzo de propuesta \u003cspan lang=\"ES-CO\"\u003ede valor\u003c/span\u003e , diseño de servicios, experiencia de cliente, mapa de viaje del cliente, UX-UI, MVP, Google \u003cspan lang=\"ES-CO\"\u003eAnalytics \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003e, Google \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003eAds\u003c/span\u003e , \u003cspan lang=\"ES-CO\"\u003eentre otras \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003e) se desarrollarán habilidades para mapear tendencias, diseñar \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003epropuestas de valor diferenciales \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003e, \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003eprobar\u003c/span\u003e prototipos \u003cspan lang=\"ES-CO\"\u003ey Aplicar \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003eestrategias de marketing digital para \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003ela \u003c/span\u003e\u003cspan lang=\"ES-CO\"\u003esalida\u003c/span\u003e al mercado \u003cspan lang=\"ES-CO\"\u003ede nuevos servicios diferenciales para el turismo con alto\u003c/span\u003e componente físico (físico y digital).\u003c/p\u003e363:T70b,\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eConocer los amplios y diversos modelos de negocio\u003c/span\u003e de la industria turística.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eCree nuevos modelos de negocio mezclando mundos físicos y virtuales.\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eConocer\u003c/span\u003e el proceso de creación de valor en el turismo.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eAdquirir\u003c/span\u003e conceptos y metodologías para diseñar servicios y experiencias.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eAprenda de historias de éxito en diferentes áreas.\u003c/s"])</script><script>self.__next_f.push([1,"pan\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eIdentificar oportunidades para crear valor en los servicios turísticos.\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eIntegrar diseño,\u003c/span\u003e innovación, servicio y experiencia de usuario.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eAplicar metodologías para\u003c/span\u003e crear servicios y experiencias de valor.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eAplicar\u003c/span\u003e los conceptos de UX \u0026amp; UI al marketing digital.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eDiseñar las funcionalidades y contenidos de un\u003c/span\u003e MVP en el entorno digital.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eDiseñar un plan estratégico y lineamiento digital.\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eComprender la madurez del servicio y la experiencia aplicada al turismo.\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eDiseñar una estrategia de marketing digital en turismo.\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eCon\u003c/span\u003e conocer las diferentes plataformas para implementar campañas.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eAplicar\u003c/span\u003e métricas para analizar el comportamiento de las campañas publicitarias.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan lang=\"ES-CO\"\u003eDiseño de\u003c/span\u003e estrategias de salida al mercado para la escalabilidad de los servicios.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e364:T538,\u003cp\u003eEl manejo de las redes sociales (Facebook, Instagram, Twitter, LinkedIn, etc.) y sus entornos digitales, son hoy herramientas de marketing fundamentales en las formas de comunicación, promoción y difusión en internet tanto desde el punto de vista de los contenidos digitales como de los productos, actividades y ofertas que tienen como retos las empresas, organizaciones e instituciones. \u003c/p\u003e\n\u003cp\u003eEl dominio de las herramientas digitales, formas redaccionales, y las estrategias multimediales forman parte de un know how indispensable para las comunicaciones internas y externas, para fidelizar audiencias, y para generar conversación en redes sociales (marketing viral). \u003c/p\u003e\n\u003cp\u003ePor esta razón, y teniendo en cuenta que este tipo de herramientas tecnológicas acercan co"])</script><script>self.__next_f.push([1,"n mayor rapidez a nuevas audiencias que no se encuentran en las ciudades ni en los países, se hace indispensable el desarrollo de habilidades comunicativas de este tipo para lograr establecer una marca de ciudad reconocida a nivel mundial (city marketing) y darle un estatus turístico trasversal que apoye a los gestores turísticos de las ciudades. En este curso de marketing usaremos la ciudad de Bogotá como ejemplo. \u003c/p\u003e\n\u003cp\u003eEste curso de marketing digital fue realizado con el apoyo de la Alcaldía Mayor de Bogotá-Instituto Distrital de Turismo.\u003c/p\u003e365:T82e,"])</script><script>self.__next_f.push([1,"\u003cp\u003eConviértete en un experto al desarrollar un pensamiento analítico del Green Marketing, poniendo atención a las preocupaciones ecológicas y problemas ambientales actuales que forman parte de las empresas y su proceso productivo. Además, al brindar herramientas para aplicar el Marketing de Experiencias dentro del sector comercial y de servicios. Sé de los primeros en hacer énfasis en el empleo de los sentidos del consumidor para el goce de la experiencia de mercadotecnia y generación de una ventaja competitiva a través de estrategias de marketing, por encima del resto de las marcas de la misma categoría; incorpora de manera creativa el medioambiente en las decisiones de Marketing empresarial, despierta un comportamiento socialmente responsable en el consumidor y las empresas orientado al cuidado del medio ambiente, para que logres la diferenciación de marca.\u003c/p\u003e\r\n\r\n\u003cp\u003eEste programa te ayudará a convertirte en un as para la generación del factor WOW, aunado a la sustentabilidad ambiental en el consumidor, tomando en cuenta sus hábitos de consumo y estilo de vida. Aprende qué es el Green Marketing así como los principales conceptos que lo integran como responsabilidad social, responsabilidad social corporativa, productos eco-friendly, productos biodegradables, productos verdes o productos ecológicos y más, para sorprender en el sentido positivo, atrapar al consumidor y alcanzar su preferencia por encima del resto de la competencia en el mercado actual.\u003c/p\u003e\r\n\r\n\u003cp\u003eAtrévete y certifícate en el único programa de desarrollo de estrategias de Green Marketing y Experiencial, tomando en cuenta los sentidos del consumidor como elementos principales para la estimulación en mercadotecnia, así como también, sus emociones dentro del marco de la sustentabilidad medioambiental; e influir en sus decisiones de compra, y al mismo tiempo, aportar a un impacto ambiental positivo con el diseño de nuevos productos reciclables y empaques amigables, llevando a cabo un manejo adecuado de los recursos naturales, contribuyendo así, al cuidado del planeta.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"366:T7fc,\u003cp\u003eLa comunicación estratégica y de relaciones públicas para los negocios digitales es fundamental al momento de proponer nuevos esquemas de trabajo basados en soluciones digitales derivadas de estrategias de comunicación y marketing digital, tanto para redes sociales, como para la construcción de medios de comunicación digital que consideren escritura web, planificación de contenido para social media, y la sistematización de procesos a partir de la inteligencia con base de datos y la responsabilidad corporativa de la comunicación interna.\u003c/p\u003e\r\n\r\n\u003cp\u003eA partir de la democratización tecnológica y la disminución de la brecha digital a nivel mundial, la comunicación estratégica y de relaciones públicas impulsó nuevos retos organizacionales en el plan de acción estratégico de los medios digitales, así como en la transformación de esfuerzos sociales, culturales y comerciales en entornos digitales.\u003c/p\u003e\r\n\r\n\u003cp\u003eEn la era digital, sin un plan de comunicación que contemple posicionar la oferta de emprendimientos digitales que conecta multidimensionalmente con los usuarios a partir de canales de comunicación hipermediáticos, obligaría a destinar las acciones de comunicación y la estrategia de contenido al territorio de la sobre oferta, poca o nula interactividad y otros escenarios de riesgo que afectarían a corto, mediano o largo plazo.\u003c/p\u003e\r\n \r\n\u003cp\u003ePor tal motivo, la siguiente certificación tiene por finalidad dotar al estratega de las herramientas digitales que congregan las nuevas tecnologías a partir de una visión que contemple la comunicación efectiva deriva del cambio de hábitos en las audiencias, quienes a partir de su navegación selectiva interactúan en el mundo digital estableciendo una competencia basada en la economía de la atención cuya ecuación implica conocer rasgos culturales así como elementos derivados de la arquitectura de la información y los buscadores de distintas plataformas digitales y dispositivos móviles que son los elementos clave al momento de interactuar"])</script><script>self.__next_f.push([1,".\u003c/p\u003e367:T1498,"])</script><script>self.__next_f.push([1,"\u003cp\u003eLos dispositivos tecnológicos y el uso de herramientas digitales están llegando a niveles de democratización cada vez más altos. Algunas de las razones las podemos encontrar en que las herramientas digitales se vuelven diariamente más amigables con los usuarios; surgen con más frecuencia aplicaciones conectadas a diferentes dimensiones de la vida humana; familiares, escolares, empresariales, etc.\u003c/p\u003e\n\u003cp\u003eLa transformación digital es un tema vigente en los negocios del siglo XXI. El enfoque comercial de muchas aplicaciones digitales está cobrando mucha relevancia a la hora de entender los negocios. La manera en cómo se hace la comercialización de productos está pasando de un entorno tradicional y físico de largo plazo, hacia un contexto más orientado a las plataformas digitales y de corto plazo impulsadas por gigantes de la tecnología, como Amazon, Shopify o Apple que cuentan con ecommerce website u online store.\u003c/p\u003e\n\u003cp\u003eIncluso, muchas de las estrategias tradicionales de comunicación de productos están siendo reemplazadas por entornos digitales, como las alianzas con influencers, promoción en podcast, redes sociales, etc. Existen también herramientas que ayudan a colocar a tu producto en la mira de tu target audience, mediante prácticas de mejoramiento del SEO de las páginas web y uso de social media para la promoción de productos.\u003c/p\u003e\n\u003cp\u003eTodos estos cambios han afectado la manera como los negocios entienden la comercialización de sus productos. La tendencia comercial y el estilo de vida de las sociedades digitales obliga a los negocios y las organizaciones a replantearse su brand strategy y así impactar en su brand identity para que se identifique con el buyer persona deseado. Muchas empresas en América Latina están siguiendo estas nuevas estrategias y el impacto en sus ventas llama mucho la atención.\u003c/p\u003e\n\u003cp\u003eTan solo en América Latina, el esquema de venta online ha ido creciendo fuertemente, incluso antes de la pandemia. Según los datos del Statista Digital Market Outlook del 2019, Brasil y México fueron líderes en ventas online llegando a facturar, $17,000 millones y $14,000 millones de dólares, respectivamente.\u003c/p\u003e\n\u003cp\u003eTambién otras economías experimentan un crecimiento acelerado en ventas online, tal es el caso de Argentina y Perú, de los cuales se prevé que entre 2019 y 2024 crezcan un 153% y 121%, respectivamente.\u003c/p\u003e\n\u003cp\u003eEstas cifras se relacionan con otros estudios en los cuales señalan el crecimiento de conectividad que tienen las personas al internet.\u003c/p\u003e\n\u003cp\u003eSegún el reporte Digital 2019, tan solo en México el número de usuarios de internet llegó a 80.6 millones, lo que representa, según el INEGI, el 70.1% de la población total.\u003c/p\u003e\n\u003cp\u003eLas personas están cada vez más conectadas a internet y, por tanto, la tendencia del número de ventas online se espera que crezca aceleradamente.\u003c/p\u003e\n\u003cp\u003ePor estas razones, las empresas deben apostar en invertir para abrir sus canales de posicionamiento de marca, automatizar su marketing digital, mejorar el customer experience, identificar su público objetivo y en desarrollar aplicaciones y herramientas de inteligencia artificial que les permita gestionar tareas repetitivas y encontrar datos y patrones para mejorar sus procesos y la experiencia del cliente.\u003c/p\u003e\n\u003cp\u003eNo solo eso, las organizaciones, en especial, las pequeñas y medianas empresas, deben apostar por invertir en plataformas que faciliten la interacción entre los usuarios y sus negocios a través de los ecommerce stores. Esto permite un mayor alcance de su marca en la web y mayores oportunidades para concretar y exponenciar sus ventas. Rappi es uno de los marketplaces y successful ecommerce que está trabajando para facilitarle a las empresas la conexión entre sus negocios y los usuarios a través de internet. Negocios del tipo small business o start-ups se están aprovechando de los alcances que este tipo de plataformas ofrece para potencializar sus ventas a través de la red y así obtener business success.\u003c/p\u003e\n\u003cp\u003eEstas plataformas deben aprovecharse, ya que existe una tendencia que va en aumento relacionada con el uso de los teléfonos celulares para realizar transacciones a través de internet.\u003c/p\u003e\n\u003cp\u003eSegún estudios de Euromonitor, se estima que en el 2023 las compras a través de teléfonos celulares inteligentes representan un 40% de las transacciones hechas a través de internet.\u003c/p\u003e\n\u003cp\u003ePor esto y mucho más, los conocimientos en e-commerce se vuelven fundamentales para que las empresas se adapten a los nuevos contextos digitales que les permitirá crecer y sobrevivir en un entorno muy incierto y cambiante.\u003c/p\u003e\n\u003cp\u003eEn el curso de E-commerce Branding podrás comprender, definir y desarrollar estrategias de eCommerce para controlar el proceso de venta en línea.\u003c/p\u003e\n\u003cp\u003eConocerás los aspectos fundamentales a considerar para ofrecer tus productos en línea, así como las características generales que ofrecen las plataformas dedicadas a facilitar el desarrollo de e-commerce a las empresas.\u003c/p\u003e\n\u003cp\u003eAprenderás los diferentes elementos y requerimientos para generar un e-commerce que te ayude a ofrecer tu producto al mercado digital y los principales canales existentes para comercializar y promocionar tu producto en línea.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"368:T8d3,"])</script><script>self.__next_f.push([1,"\u003cp\u003eEn el mundo actual, la demanda de contenido visual atractivo y dinámico está en constante aumento. Desde anuncios publicitarios hasta videos educativos, el uso de \u003cem\u003emotion graphics\u003c/em\u003e se ha convertido en una herramienta imprescindible para captar la atención del espectador y transmitir mensajes de manera efectiva. Este curso se posiciona en el centro de esta tendencia, ofreciendo a los estudiantes la oportunidad de dominar Adobe After Effects, una de las herramientas líderes en la creación de \u003cem\u003emotion graphics\u003c/em\u003e.\u003c/p\u003e\n\u003cp\u003eLos \u003cem\u003emotion graphics\u003c/em\u003e no solo son un aspecto estético, sino que también desempeñan un papel crucial en la narración visual y la comunicación persuasiva. Profesionales en una amplia gama de industrias, desde el cine y la televisión hasta el \u003cem\u003emarketing\u003c/em\u003e digital y la educación en línea, dependen de las habilidades en este tipo de animación para crear contenido impactante y memorable. Dominar Adobe After Effects es una habilidad altamente valorada en el mercado laboral actual y puede abrir puertas a oportunidades profesionales.\u003c/p\u003e\n\u003cp\u003eLas temáticas del curso comprenden: el manejo técnico del programa, fundamentos de la animación de gráficos y textos, y una introducción a técnicas más avanzadas para crear efectos especiales y composiciones visualmente cautivadoras.\u003c/p\u003e\n\u003cp\u003eLa estrategia pedagógica se enfocará en recursos y actividades autodirigidos que permitirán a los estudiantes aprender de manera efectiva y autónoma, con los siguientes elementos:\u003c/p\u003e\n\u003cp\u003e- Lecciones en vídeo: contenido visualmente atractivo y claro que explique los conceptos y técnicas, donde, además, se revisen algunos referentes importantes para tener en cuenta.\u003c/p\u003e\n\u003cp\u003e- Tutoriales paso a paso: demostraciones detalladas de cómo realizar tareas específicas en After Effects.\u003c/p\u003e\n\u003cp\u003e- Actividades prácticas/proyectos: ejercicios interactivos y proyectos prácticos que desafíen a los estudiantes a aplicar lo aprendido. En estas actividades los estudiantes se pueden autoevaluar según una rúbrica sencilla a su disposición, para saber en qué pueden mejorar.\u003c/p\u003e\n\u003cp\u003e- Foros de discusión: espacios para que los estudiantes compartan experiencias, resuelvan dudas y se apoyen mutuamente.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"369:T82b,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis course is different – it’s a sample of the most important key concepts and techniques needed to define dynamic capabilities that will digitally transform your business, and then align your organization to deliver those capabilities using Agile a Scale.\u003c/p\u003e\n\u003cp\u003eThe Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.\u003c/p\u003e\n\u003cp\u003eThis second course starts with orienting to the concepts of organizational capabilities – both operational (what you do today) and dynamic (what will change your business). These concepts help refine your strategy and key technology concepts from course one to develop a clear sense of direction and what you need to build and change about your company.\u003c/p\u003e\n\u003cp\u003eThe course then goes on to discuss the planning and delivery frameworks that enable true business agility. This includes the business agility framework, types of innovations, and the approaches used to deliver new product, customer intimacy, and operational excellence changes. These cover the types of innovations across the product and market lifecycle. These innovations are then activated using objectives and key results (OKRs) to align teams at scale. Doing this requires knowing the key trade-offs between engineering, team autonomy, and the maturity of the disruptive technologies forming the basis for your transformation.\u003c/p\u003e\n\u003cp\u003eThe course then wraps with how to lead modern product and transformation teams and feed them with great requirements, decision frameworks, and designs for implementing each step of the roadmap from where you are to your new digital transformed business in the future. \u003c/p\u003e\n\u003cp\u003eThis course is a lean, forged pathway to implement change in your own new strategy to innovate your program, your unit, or your business by seizing the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Clark School of Engineering.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"36a:T7c5,\u003cp\u003eThis course is the last in the Digital Transformation Playbook for Government professional certificate. It culminates the experience so you can apply your skills to a simulation of digital transformation in government based on real-world experiences.\u003c/p\u003e\n\u003cp\u003eThe Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.\u003c/p\u003e\n\u003cp\u003eThis third course starts with adding additional key concepts of digital transformation to government, looking through the Zone-To-Win strategy by Geoffrey Moore. In almost all cases, the opportunities for governments to transform will be through improving infrastructure and operations, since business models are established by legislation and either agency policy or Defense department doctrine.\u003c/p\u003e\n\u003cp\u003eThe course then goes into the journey of a systems engineering GS-14 ready to lead the change at the National Archives to move from server-based electronic records to a cloud-based storage solution. 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Impactando positivamente en la estrategia de comunicación eligiendo un sistema de gestión de contenidos, una infraestructura propia o un modelo híbrido.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUna base de datos promueve la comprensión de la información y los datos digitales\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAl finalizar el curso podrás organizar planes de comunicación y marketing digital, estructurando proyectos integrales que contemplen transversalmente ventas, posicionamiento y construcción de una base de datos relevante para la sistematización de objetivos de toma de decisiones futuras. Esto impactará positivamente la usabilidad del sitio y la construcción de una constelación digital diseñada para sistemas de información interactivos y no interactivos, desde las necesidades del usuario y los objetivos del sitio hasta el diseño visual, así como los requisitos de la información misma.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"36c:T914,"])</script><script>self.__next_f.push([1,"\u003cp\u003eEl ecosistema digital está en constante cambio luego de la inmersión y evolución de la tecnología que permite analizar, desde la óptica del Marketing Digital, la aparición de nuevos indicadores de socialización.\u003c/p\u003e\n\u003cp\u003eEstos indicadores, además de proponer nuevos escenarios de convivencia —que a través de un plan de marketing cimentado bajo la estrategia de posicionamiento de marca se logra identificar toda actividad sociodigital— también conjuga elementos narratológicos que beneficia la construcción de contenido, así como su alineación con los objetivos y alcances de los ads, el paid media y cualquier otra actividad de monetización en redes sociodigitales o en motores de búsqueda.\u003c/p\u003e\n\u003cp\u003ePor esta razón, es fundamental identificar los pasos que implica el análisis digital que involucra la determinación del público objetivo; así como el conocimiento de su comportamiento web y en redes sociodigitales; y la pertinente reflexión en torno al uso de medios digitales manejados por la competencia, lo que permite centrar el plan de marketing en contenidos relevantes que favorezcan la consolidación de audiencias comprometidas.\u003c/p\u003e\n\u003cp\u003eEn el curso estrategias de posicionamiento digital mediante pauta y esquemas de monetización aprenderás a desarrollar diversas metodologías de análisis situacional de las empresas en relación a su comunicación e identidad digital, tales como el método PESTLE, Bench Marking o DAFO al mismo tiempo conoces las características necesarias que requiere la construcción de identidad desde el modelo de negocio que otorga establecer desde el inicio cuales son las ventajas competitivas de fidelización en el mercado, así como de los esfuerzos estratégicos comunicacionales que engloba la directriz del posicionamiento orgánico y pagado logrando con esto sortear la sobre oferta informativa mediante la comunicación diferenciada.\u003c/p\u003e\n\u003cp\u003eAl finalizar el curso, el egresado serás capaz de identificar los conceptos transversales tecnológicos derivado de la estrategia SEO y SEM que consideran la radiografía de navegación del buyer person y de audiencias participativas generales en el ecosistema digital generando con esto una comunicación estratégica eficaz y pertinente acorde a los objetivos y misiones organizacionales y de negocio.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"36d:T44f,\u003cp\u003eEn este curso en línea descubrirás cómo incrementar tus ventas con el poder del marketing digital y el uso correcto de la nueva plataforma de Google Ads (plataforma de publicidad digital propiedad de Google).\u003c/p\u003e\n\u003cp\u003eAprenderás a desarrollar campañas rentables mostrando anuncios en el buscador de Google, en su red de asociados de búsqueda, en más de un millón de portales web, en videos y en aplicaciones (esto se conoce como la red de display de Google) en formatos de texto, imagen o video.\u003c/p\u003e\n\u003cp\u003eEn este curso de mercadotecnia aprenderás:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA elegir las palabras clave para ser más efectivos en Google\u003c/li\u003e\n\u003cli\u003eA medir y configurar las conversiones de tus campañas para saber si están siendo efectivas, esto te permitirá optimizar las campañas\u003c/li\u003e\n\u003cli\u003eComo integrar Google Analytics con Google Ads\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEl curso de marketing se desarrollará a través de una serie de videos de contenido de alta calidad, tutoriales, desarrollo de ejemplos, casos reales y actividades de aprendizaje que te permitirán poner en práctica todos los conocimientos adquiridos.\u003c/p\u003e36e:T624,\u003cp\u003eEl email marketing es una de las herramientas de marketing digital con mayor tasa de conversión de ventas y fidelización. Permite segmentar, personalizar los mensajes y medir los resultados de una forma efectiva, convirtiendolo en uno de los recursos más eficientes en el mundo empresarial. 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En este curso te enseñamos \u003cstrong\u003ecómo crear exitosas campañas publicitarias desde cero\u003c/strong\u003e. Aprenderás todo el proceso desde crear y configurar una cuenta publicitaria hasta usar herramientas como el pixel de Facebook, \u003cstrong\u003eAudience Insights\u003c/strong\u003e y el Administrador de \u003cstrong\u003eAnuncios de Facebook\u003c/strong\u003e para maximizar tu presupuesto y obtener buenos resultados.\u003c/p\u003e\n\u003cp\u003ePodrás identificar audiencias, segmentar a tu público y hacerles llegar contenido de valor para \u003cstrong\u003ecumplir los objetivos de tu estrategia digital.\u003c/strong\u003e Desarrollarás las habilidades para definir un presupuesto, elegir la estrategia de puja para tus campañas, medir su impacto y optimizarlas para cumplir tus objetivos. También, podrás configurar una prueba A/B para realizar \u003cstrong\u003epublicidad en Facebook cada vez más efectiva y eficiente.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEs un \u003cstrong\u003ecurso\u003c/strong\u003e impartido por Jojo Giuffra, \u003cstrong\u003eMentor de Marketing\u003c/strong\u003e del programa de Google Developers Experts. Su especialización es desarrollar estrategias de generación de demanda para impactar en los ingresos y en el valor de vida de clientes. Él comparte su experiencia en \u003cstrong\u003evaliosos tips de marketing digital, s\u003c/strong\u003e umados a tutoriales en video, ejemplos de casos reales y explicaci"])</script><script>self.__next_f.push([1,"ones sencillas de temas especializados, te ayudará a desarrollar las habilidades de un estratega digital capaz de \u003cstrong\u003ehacer que tu marca conecte con todo el mundo\u003c/strong\u003e a través de \u003cstrong\u003epauta digital.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEste es el segundo curso del \u003cstrong\u003ePrograma de Certificación Profesional de Marketing Digital.\u003c/strong\u003e El primer curso es \u003cstrong\u003eContent and Community Management,\u003c/strong\u003e el tercero \u003cstrong\u003eeMail Marketing y\u003c/strong\u003e el cuarto \u003cstrong\u003eGoogle Ads\u003c/strong\u003e. Te recomendamos completar los cuatro cursos para que tus competencias digitales te ayuden no solo a desenvolverte sino a destacar en el mundo digital.\u003c/p\u003e370:T501,\u003cul\u003e\n\u003cli\u003eCómo crear campañas publicitarias en Facebook y definir los objetivos\u003c/li\u003e\n\u003cli\u003eCómo crear y configurar una cuenta publicitaria en Facebook\u003c/li\u003e\n\u003cli\u003eCómo hacer anuncios en Facebook, Instagram, Messenger, YouTube\u003c/li\u003e\n\u003cli\u003eCómo usar Audience Insights y segmentar campañas publicitarias\u003c/li\u003e\n\u003cli\u003eCómo funciona el pixel de Facebook y cómo configurarlo\u003c/li\u003e\n\u003cli\u003ePara qué sirve, cómo usar y configurar el A/B Testing de Facebook\u003c/li\u003e\n\u003cli\u003eIdeas de contenido de valor para una campaña (imágenes, textos, herramientas)\u003c/li\u003e\n\u003cli\u003eCómo definir un presupuesto y estrategia de puja de una campaña\u003c/li\u003e\n\u003cli\u003eCómo análizar y optimizar campañas publicitarias\u003c/li\u003e\n\u003cli\u003eCómo medir el exito de una campaña publicitaria\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLo que no puedes dejar pasar\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccederás a tutoriales paso a paso para crear publicidad en Facebook\u003c/li\u003e\n\u003cli\u003eTendrás acceso a análisis de casos para poner en práctica la teoría\u003c/li\u003e\n\u003cli\u003ePodrás ver videos simples de temas especializados para aprenderlos paso a paso y dominarlos\u003c/li\u003e\n\u003cli\u003eTendrás el respaldo de un Mentor de Google en Marketing para tener la certeza que tu aprendizaje está probado y funciona\u003c/li\u003e\n\u003cli\u003eAccederás a una red de contactos alrededor del mundo para hacer de networking\u003c/li\u003e\n\u003c/ul\u003e371:T47b,\u003cp\u003eBranding is typically associated with – and studied within the context of - organisations, products"])</script><script>self.__next_f.push([1," and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This course will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond. \u003c/p\u003e\n\u003cp\u003eCurate Your Personal Brand will help learners explore and reflect on their values, define their personal archetype, and discuss language that suits their unique brand. At the end of the course, learners will have a tangible strategy they can use to build their personal brand across multiple platforms. \u003c/p\u003e\n\u003cp\u003eThis course helps learners develop and curate a personal brand, specific to their goals and career, enabling them to distinguish themselves and stand out in a crowd. 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Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different. \u003c/p\u003e\n\u003cp\u003eYou will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.\u003c/p\u003e377:T6ce,\u003cp\u003e\u003cspan lang=\"ES\"\u003eThis course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their custom"])</script><script>self.__next_f.push([1,"ers.\u003c/span\u003e\u003cspan lang=\"ES\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eAnalyzing different business models worldwide and understanding the impact of new technologies in the way companies are making businesses, how the digital waves have been changing and facing new challenges for the business people, and the way to provide in a continuous improvement way value creation to the entire market.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eLearning about waterfall project management techniques and their counterpart, the agile development way of work. Why each of them have their own reason, and how you could take advantage of each of them.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eUnderstanding the growth hacking concept through different examples, and think about the detection of how to decrease the number of steps to create growth in your market.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eEnriching the needs about why branding is part of the backbone of any digital strategy, understanding why old-fashion techniques could even apply for the digital world, at the end, we still humans making business with other humans.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eAnalyzing the whys about customer engagement through customer satisfaction and how to change the mindset of an organization to become more customer-centric.\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cspan lang=\"ES\"\u003eDetecting effective digital campaigns and see different online platforms, understanding why they could leverage any kind of requirements from your own market.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e378:T671,\u003cp\u003eEste curso estará compuesto por cuatro semanas, en cada una el alumno tendrá la posibilidad de analizar diferentes perspectivas sobre la razón de ser de los negocios y cómo están innovando para satisfacer las expectativas de sus clientes.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnalizar diferentes modelos de negocio a nivel mundial y comprender el impacto de las nuevas tecnologías en la forma en que las empresas están haciendo negocios, cómo las tendencias digitales han afrontado nuevos retos para los empresarios, y la forma de aportar mejoras para la creación d"])</script><script>self.__next_f.push([1,"e valor a todo el mercado. \u003c/li\u003e\n\u003cli\u003eConocer las técnicas de gestión de proyectos en cascada y su contraparte, la forma de trabajo del desarrollo ágil. Por qué cada uno tiene su propia razón y cómo podría aprovechar cada uno de ellos. \u003c/li\u003e\n\u003cli\u003eComprender el concepto de growth hacking a través de diferentes ejemplos y pensar en la detección de cómo disminuir la cantidad de pasos para generar crecimiento en su mercado. \u003c/li\u003e\n\u003cli\u003eEnriquecer las necesidades sobre por qué la marca es parte de la columna vertebral de cualquier estrategia digital, entendiendo por qué las técnicas anticuadas podrían incluso adaptarse al mundo digital, al final, los humanos seguimos haciendo negocios con otros humanos. \u003c/li\u003e\n\u003cli\u003eAnalizar los por qués del compromiso del cliente a través de la satisfacción del cliente y cómo cambiar la mentalidad de una organización para centrarse más en el cliente. \u003c/li\u003e\n\u003cli\u003eDetectar campañas digitales efectivas y analizar diferentes plataformas online, entendiendo por qué podrían aprovechar cualquier tipo de demanda de su propio mercado.\u003c/li\u003e\n\u003c/ul\u003e379:T9bb,"])</script><script>self.__next_f.push([1,"\u003cp\u003eOrganizations are pressured to become digital enterprises for good reason. Today every company is a technology company at its core. Only through integrated information technology systems designed for business analytics can companies sense and respond to changing market demands. \u003c/p\u003e \r\n\r\n\u003cp\u003eBusiness agility demands a digital enterprise. \u003c/p\u003e \r\n\r\n\u003cp\u003eDigital technologies have the potential to transform organizations into lean, agile businesses that are strongly focused on their customers. But, just introducing digital technologies into an enterprise is not enough. Without the right organizational culture, business processes, and active people training, you will not realize the full value of digital technologies. \u003c/p\u003e \r\n\r\n\u003cp\u003eIn this program, we help you see the dynamic capabilities of your organization. Using the fitness landscape model we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape. \u003c/p\u003e\r\n\r\n\u003cp\u003eThese “dynamic capabilities” include both the social and the digital - how we work and the technologies that support it.. Terabytes of processing and machine learning won’t be the solution to your business problems on their own. As companies pursue big data and cloud computing strategies to improve their decision making with actionable insights - the technologies will change. To truly sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy. \u003c/p\u003e \r\n\r\n\u003cp\u003eThis ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt. \u003c/p\u003e\r\n\r\n\u003cp\u003eThis certificate will also teach you about how to discover data sources in your company, and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery. \u003c/p\u003e\r\n\r\n\u003cp\u003eThese lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"37a:T9bc,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis professional certificate takes the innovative course series “Digital Transformation Playbook” and applies it to Supply Chain. The Smith and Clark schools leverage the foundational courses in Digital Strategy and Execution and extend those with a simulated course experience for the Supply Chain sector.\u003c/p\u003e\r\n\r\n\u003cp\u003eSupply Chain sector leaders are usually program managers, directors, or unit leads that need to know how to effectively utilize digital technology. At its core, the basic lessons are the same. In practice, the complexity of bureaucracy and the need to consider internal marketing (politics) within each organization is also essential.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program will take learners on a digital transformation journey to build required skills and prove mastery. The last course in this series adds required lessons and simulates digital transformation in supply chain based on real events and a real digital transformation. This allows business leaders to apply the skills and knowledge gained in the certificate by using micro-progressed case studies as scenarios to explore and solidify knowledge against the course objectives.\u003c/p\u003e\r\n\r\n\u003cp\u003eCourse objectives include:\r\n\u003cul\u003e\r\n\u003cli\u003eIdentify critical technologies that have the potential for disruption in your market and learn how to respond to them.\u003c/li\u003e\r\n\u003cli\u003eImprove management of internal and external relationships to better identify opportunities and risks.\u003c/li\u003e\r\n\u003cli\u003eKnow the customer journey analytics and Lean Analytics cycle that drive adoption of technologies.\u003c/li\u003e\r\n\u003cli\u003eEngage stakeholders with adoption of new technology to improve your program, product, or service offering.\u003c/li\u003e\r\n\u003cli\u003eDefine current capabilities and the dynamic future capabilities that are needed to respond to stakeholder and customer needs.\u003c/li\u003e\r\n\u003cli\u003eEstablish team and organization designs that align interests and create incentives for high performance.\u003c/li\u003e\r\n\u003cli\u003eEmpower people to solve problems and engage in transformation at various levels of the organization.\u003c/li\u003e\r\n\u003cli\u003eDrive outcomes with disciplined planning and execution that change the direction and capabilities of Agile Product Teams at scale.\u003c/li\u003e\r\n\u003cli\u003eGovern and manage the technology mix that is required to enable empowered teams with DevOps principles and practices that drive fast flow, feedback, and team learning.\u003c/li\u003e\r\n\u003cli\u003eKnow and be able to leverage relevant industry examples that serve as success stories to drive belief and vision in your plans.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003c/p\u003e"])</script><script>self.__next_f.push([1,"37b:Tc59,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis course offers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWeekly video tutorials\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 interactive online classes \u003cstrong\u003elive sessions -\u003c/strong\u003e Friday, April 22, 2022 1pm PST \u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eAccess to a sound library with \u003cstrong\u003eover 100 audio clips\u003c/strong\u003e for non-commercial use\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eAccess to additional resources\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstructions on \u003cstrong\u003eAbleton Live\u003c/strong\u003e software with 90-day free full feature access\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou will learn advanced looping techniques and underscoring within a digital audio workstation (DAW), and uncover a number of editing techniques to maximise the quality of your audio production. You’ll also learn to apply Equalization, Reverb and other audio effects to improve your sound.\u003c/p\u003e\n\u003cp\u003eIn this course, you will participate in interactive class sessions (offered live online) with lectures and activities, alongside access to weekly video materials and other resources. You will also receive personalised feedback on your audio projects with weekly submissions.\u003c/p\u003e\n\u003cp\u003eUpon successful completion of \u003ca href=\"https://www.edx.org/course/audio-production-for-virtual-media-creators?index=product\u0026amp;queryID=1a08b41d2987b3b34b7c4832f520294d\u0026amp;position=3\"\u003eAudio Production for Virtual Media Creators: Signal Flow \u0026amp; Introduction to Looping\u003c/a\u003e and \u003ca href=\"https://www.edx.org/course/audio-production-for-content-creators-advanced-loop-creation-and-underscoring?index=product\u0026amp;queryID=cb58eae994f9fbc7e22b81d7202ecae1\u0026amp;position=2\"\u003eAudio Production for Virtual Media Creators: Advanced Loop Creation and Underscoring\u003c/a\u003e, you will gain knowledge and skills to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDevelop proficient use of a digital audio workstation (DAW), signal flow, mic recording techniques and audio file management.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximize the quality and originality of your recorded content and add effect plug-ins, denoise, edit, manipulate, re-mix and render audio files and use advanced looping techniques to create your own original sounds and music.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreate your unique soundtrack that works to complete and improve your video-making or media production project.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhether you are a \u003cstrong\u003ebeginner\u003c/strong\u003e or \u003cstrong\u003eadvanced\u003c/strong\u003e content creator, you will benefit from these two courses, especially if you are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePodcasters\u003c/strong\u003e looking to improve the quality of their voice recordings;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMedia producers\u003c/strong\u003e who want to create music to support your creations (podcasts, vidcasts, TikTok, Reels, YouTube, Vimeo, etc..);\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing professionals\u003c/strong\u003e wanting to improve their audio effects;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDJ’s\u003c/strong\u003e wanting to create their own backing tracks;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo and filmmakers\u003c/strong\u003e who want to better understand the sound creation process;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVoiceover artists\u003c/strong\u003e and \u003cstrong\u003eaudiobook actors\u003c/strong\u003e who need to record and produce their own tracks to collaborators;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreators of sound and music\u003c/strong\u003e for your own passion project.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e"])</script><script>self.__next_f.push([1,"37c:Tccf,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThis interactive course offers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWeekly video tutorials\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 interactive online class \u003cstrong\u003elive sessions\u003c/strong\u003e (1.5h each)\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLive Session (Friday, March 11, 1pm Pacific Time)\u003c/p\u003e\n\u003cp\u003eLive Session (Friday, February 25, 1pm Pacific Time)\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAccess to a sound library with \u003cstrong\u003eover 100 audio clips\u003c/strong\u003e for non-commercial use\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eAccess to additional resources\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstructions on \u003cstrong\u003eAbleton Live\u003c/strong\u003e software with 90-day free full feature access\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou will improve your knowledge of audio, digital audio workstations (DAW), and the effective use of a microphone to record, edit, playback and render your sounds. You’ll also learn the basics of looping sound files to create original music.\u003c/p\u003e\n\u003cp\u003eIn this course, you will participate in interactive class sessions (offered live online) with lectures and activities, alongside access to weekly video materials and other resources. You will also receive personalised feedback on your audio projects with weekly submissions.\u003c/p\u003e\n\u003cp\u003eUpon successful completion of \u003ca href=\"https://www.edx.org/course/audio-production-for-virtual-media-creators?index=product\u0026amp;queryID=1a08b41d2987b3b34b7c4832f520294d\u0026amp;position=3\"\u003eAudio Production for Virtual Media Creators: Signal Flow \u0026amp; Introduction to Looping\u003c/a\u003e, you will gain knowledge and skills to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUncover the use of a digital audio workstation (DAW), signal flow, mic recording techniques and audio file management.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eLearn how to maximize your recorded content and add effects to it, how to denoise, edit, manipulate, re-mix and render audio files and use looping to create your own original sounds and music.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreate your unique soundtrack, and understand how looped tracks can work to complete and improve your video-making project.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvance your audio production skills in the next level course: \u003ca href=\"https://www.edx.org/course/audio-production-for-content-creators-advanced-loop-creation-and-underscoring?index=product\u0026amp;queryID=cb58eae994f9fbc7e22b81d7202ecae1\u0026amp;position=2\"\u003eAudio Production for Virtual Media Creators: Advanced Loop Creation and Underscoring\u003c/a\u003e.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhether you are a \u003cstrong\u003ebeginner\u003c/strong\u003e or \u003cstrong\u003eadvanced\u003c/strong\u003e content creator, you will benefit from these two courses, especially if you are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePodcasters\u003c/strong\u003e looking to improve the quality of their voice recordings;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMedia producers\u003c/strong\u003e who want to create music to support your creations (podcasts, vidcasts, TikTok, Reels, YouTube, Vimeo, etc..);\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing professionals\u003c/strong\u003e wanting to improve their audio effects;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDJ’s\u003c/strong\u003e wanting to create their own backing tracks;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo and filmmakers\u003c/strong\u003e who want to better understand the sound creation process;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVoiceover artists\u003c/strong\u003e and \u003cstrong\u003eaudiobook actors\u003c/strong\u003e who need to record and produce their own tracks to collaborators;\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreators of sound and music\u003c/strong\u003e for your own passion project.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e"])</script><script>self.__next_f.push([1,"37d:Td2c,"])</script><script>self.__next_f.push([1,"\u003cp\u003eAccording to Gartner's research, by 2025, over 70% of organizations will use citizen-developed applications. The rise in using citizen development is because of an extreme shortage of software developers plus the rising cost of traditional software development. In addition, as organizations transform digitally, there is an increasing need for business applications. Therefore, citizen developers are needed to meet the growing demand for digital business applications.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eCitizen Developers need to master a new set of skills to succeed.\u003c/p\u003e\u003c/b\u003e\r\n \r\n\u003cp\u003eMany citizen developers are skilled in business analysis, marketing, or business strategy. They have excellent critical thinking skills and analytical skills. However, citizen developers can be more effective if they acquire design thinking, product development and management, collaboration, customer education, and stakeholder management skills.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis program describes how to build a training program that will give the citizen developers the knowledge and skills to create valuable no-code/low-code digital applications. First, we teach citizen developers how to use design thinking to build effective business solutions. Then, citizen developers will learn how to create empathy for the customers' problems, visualize possible solutions through design workshops, and use rapid prototyping to test and deploy no-code/low-code solutions.\u003c/p\u003e\r\n \r\n\u003cp\u003eOnce the no-code/low-code business application has been validated through prototyping, citizen developers will learn the basics of product development and management. Product development and management skills will aid citizen developers in supporting and enhancing the no-code/low-code products while educating customers on how to gain the most value from the products.\u003c/p\u003e\r\n\r\n\u003cp\u003eOne of the most significant partnerships for citizen developers is the IT Department. Citizen developers and the IT staff must have a good working relationship to build good no-code/low-code applications that are secure and integrate well with the organization's IT architecture. In addition, citizen developers should know when to develop applications independently and when to call in help from the IT Department.\u003c/p\u003e\r\n \r\n\u003cp\u003eFinally, this program will help teach citizen developers an agile project management method that is easily customizable to the unique needs of citizen development. Using Disciplined Agile, citizen developers will create Ways of Working (WoW) that provide just enough project management so they can deliver no-code/low-code solutions fast while maintaining high quality.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis certificate program is unique because it is the first training program to address citizen developers' learning and development needs. According to Mendix's 2021 survey of 2,025 IT professionals in six countries, in organizations that use no-code/low-code platforms, 56% of employees use citizen-developed apps. Thirty-three percent of organizations surveyed use citizen-developed apps for mission-critical operations. In addition, No-code/low-code projects reduce software application costs by 53% while delivering the applications 56% faster than traditional software projects.\u003c/p\u003e\r\n\r\n\u003cp\u003eGet ahead of the citizen development revolution and prepare your organization for success by strengthening the essential skills for your citizen developers!\u003c/p\u003e"])</script><script>self.__next_f.push([1,"37e:Tc52,"])</script><script>self.__next_f.push([1,"\u003cp\u003eDo you know what your leadership style is? Would you like to develop or strengthen leadership skills with a gender perspective? Do you know how the countries of Latin America and the Caribbean are doing in terms of women's leadership or the benefits of having more women in decision-making positions in the region? Would you like to know what are the challenges and opportunities for women to assume leadership positions, and what skills and strategies you should develop to strengthen your leadership competencies?\u003c/p\u003e\n\u003cp\u003eAlthough women represent 60% of graduates in tertiary and university careers in Latin America and the Caribbean (UNESCO, 2018) only 8.3% of company board positions are held by women. In this context, it is more important than ever that you improve your leadership skills so as not to be left behind.\u003c/p\u003e\n\u003cp\u003eIn this course, you will analyze the type of leadership that today's changing environment demands, and you will be able to self-assess how you are managing your own style and adjust it where necessary. You will also discover how you can benefit from mentoring to help you plan your career. You will have practical tools to get to know yourself better, which will help you develop your \"personal brand\" and use it in spaces that will provide you with new development opportunities. To enhance your success in the course, you will learn how to develop your emotional intelligence and communication skills to promote your assertiveness, self-confidence and public image, as well as your ability to adapt to change, to persuade others, and to overcome adversity.\u003c/p\u003e\n\u003cp\u003eTake advantage of the opportunity to boost your career and become a leader. With just 2 hours a week, from wherever and whenever it suits you best, you can learn how to develop your leadership skills and give your career a boost.\u003c/p\u003e\n\u003cp\u003eThis course is \"\u003cem\u003eself-paced\u003c/em\u003e \" so you can register at any time, even if it opened a few days before.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you choose the \u003cem\u003eAudit track\u003c/em\u003e , you will have unlimited access to the course content, but you won't be able to complete the assessed activities or receive the certificate.\u003c/li\u003e\n\u003cli\u003eIf you opt for the \u003cem\u003eVerified track\u003c/em\u003e , you can access the course in an unlimited way and and complete the qualified evaluations until the closing date after making a payment of 29 USD. If you pass the course you will receive, in addition to the verified certificate, a \u003cstrong\u003e\u003ca href=\"https://cursos.iadb.org/en/indes/digital-badges\"\u003edigital badge\u003c/a\u003e\u003c/strong\u003e that allows you to transform the way you share your academic and professional achievements, for example, in your social networks.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e*Did you know there is financial aid to opt for the verified certificate?\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eedX offers financial assistance for learners who want to earn Verified Certificates but who may not be able to pay the Verified Certificate fee. Subscribe to the course and ** ** \u003cem\u003e\u003ca href=\"https://courses.edx.org/financial-assistance/apply/\"\u003eapply for financial assistance\u003c/a\u003e\u003c/em\u003e ****.\u003c/p\u003e\n\u003cp\u003eSee more information in the Frequently Asked Questions section below.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"37f:T24d3,"])</script><script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e1. Statistical Learning vs. Machine Learning\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eStart with the basics by understanding the key differences between \u003cstrong\u003estatistical learning\u003c/strong\u003e and \u003cstrong\u003eMachine Learning\u003c/strong\u003e. \u003cstrong\u003eStatistical learning\u003c/strong\u003e focuses on understanding relationships within data, while \u003cstrong\u003eMachine Learning\u003c/strong\u003e emphasizes prediction and automation. You’ll learn when and how to apply each method to business scenarios, building a strong foundation for advanced \u003cstrong\u003edata analysis\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Understanding Data Types and Distributions\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIn \u003cstrong\u003eData Science\u003c/strong\u003e , understanding the types of data you’re working with is crucial. Learn about different types of data, including \u003cstrong\u003econtinuous\u003c/strong\u003e and \u003cstrong\u003ecategorical data\u003c/strong\u003e , and how to apply the right \u003cstrong\u003estatistical methods\u003c/strong\u003e to each. You’ll explore important concepts such as \u003cstrong\u003eNormal Distribution\u003c/strong\u003e , \u003cstrong\u003ePoisson Distribution\u003c/strong\u003e , and \u003cstrong\u003eUniform Distribution\u003c/strong\u003e —essential for conducting accurate \u003cstrong\u003edata analysis\u003c/strong\u003e and making predictions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Probability and Business Decisions\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eProbability is the cornerstone of \u003cstrong\u003eData Science\u003c/strong\u003e and \u003cstrong\u003eMachine Learning\u003c/strong\u003e. This section will teach you how to use \u003cstrong\u003eprobability\u003c/strong\u003e to calculate risks, assess potential outcomes, and make strategic business decisions. You’ll dive into \u003cstrong\u003edeterministic\u003c/strong\u003e and \u003cstrong\u003eprobabilistic models\u003c/strong\u003e , both of which are vital for decision-making in uncertain conditions. Understanding probability helps businesses predict trends, optimize strategies, and reduce risks.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Inferential Statistics and Hypothesis Testing\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eInferential statistics allow you to make predictions about a population based on sample data. In this module, you will master key concepts such as \u003cstrong\u003enull hypothesis\u003c/strong\u003e and \u003cstrong\u003ealternative hypothesis testing\u003c/strong\u003e. You'll learn how to apply \u003cstrong\u003eChi-Square tests\u003c/strong\u003e and \u003cstrong\u003eANOVA (Analysis of Variance)\u003c/strong\u003e to analyze relationships within your data and draw actionable conclusions—vital for business \u003cstrong\u003eanalysis\u003c/strong\u003e and product optimization.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Regression Analysis for Predictive Modeling\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eOne of the most commonly used techniques in \u003cstrong\u003eData Science\u003c/strong\u003e and \u003cstrong\u003ebusiness analysis\u003c/strong\u003e is \u003cstrong\u003eregression analysis\u003c/strong\u003e. You will explore \u003cstrong\u003elinear regression\u003c/strong\u003e , learning how to model relationships between variables and predict future outcomes. This skill is particularly useful in fields such as marketing, sales forecasting, and customer behavior prediction. By interpreting \u003cstrong\u003escatter plots\u003c/strong\u003e and \u003cstrong\u003eR-squared values\u003c/strong\u003e , you'll gain a solid understanding of predictive modeling in a business context.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Cluster Analysis for Market Segmentation\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIn the realm of \u003cstrong\u003eData Science\u003c/strong\u003e and \u003cstrong\u003eMachine Learning\u003c/strong\u003e , \u003cstrong\u003ecluster analysis\u003c/strong\u003e is a powerful technique for identifying patterns in large datasets. This course will teach you how to apply \u003cstrong\u003eK-means clustering\u003c/strong\u003e and other \u003cstrong\u003eclustering techniques\u003c/strong\u003e to segment markets, categorize customer data, and tailor your strategies to specific groups. Market segmentation through \u003cstrong\u003edata-driven analysis\u003c/strong\u003e allows businesses to optimize their marketing efforts and product development based on specific customer needs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Time Series Analysis and Forecasting\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eForecasting is a crucial part of \u003cstrong\u003ebusiness analysis\u003c/strong\u003e. With \u003cstrong\u003etime series analysis\u003c/strong\u003e , you will learn how to predict future trends, such as sales, customer demand, or financial performance. This module covers key methods such as \u003cstrong\u003eARIMA (Auto-Regressive Integrated Moving Average)\u003c/strong\u003e , \u003cstrong\u003eHolt’s Method\u003c/strong\u003e , and \u003cstrong\u003eWinter’s Method\u003c/strong\u003e. Time series forecasting is widely used in finance, marketing, and operations to make informed business decisions based on historical data.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e8. Machine Learning Algorithms for Business\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAs businesses increasingly rely on \u003cstrong\u003emachine learning\u003c/strong\u003e , understanding key algorithms is essential. You’ll explore algorithms such as \u003cstrong\u003eK-means clustering\u003c/strong\u003e , \u003cstrong\u003eregression analysis\u003c/strong\u003e , and more, which are commonly used in \u003cstrong\u003edata science\u003c/strong\u003e to solve real-world business problems. You’ll learn how to implement these models to optimize processes, automate decision-making, and create value in your organization.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e9. Artificial Intelligence, Machine Learning, and Deep Learning\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIn the digital age, the terms \u003cstrong\u003eArtificial Intelligence (AI)\u003c/strong\u003e , \u003cstrong\u003eMachine Learning (ML)\u003c/strong\u003e , and \u003cstrong\u003eDeep Learning (DL)\u003c/strong\u003e are often used interchangeably, but they represent different aspects of \u003cstrong\u003edata science\u003c/strong\u003e and automation. This course demystifies these concepts, showing you how they are related and how they work together to create smarter systems.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eArtificial Intelligence (AI)\u003c/strong\u003e refers to the broader concept of machines being able to carry out tasks in a way that we would consider \"intelligent.\" It encompasses anything from \u003cstrong\u003emachine learning models\u003c/strong\u003e to rule-based systems that can mimic human decision-making.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMachine Learning (ML)\u003c/strong\u003e is a subset of \u003cstrong\u003eAI\u003c/strong\u003e that focuses on algorithms that allow machines to learn from data and improve their performance over time. In this course, you'll gain hands-on experience with \u003cstrong\u003emachine learning algorithms\u003c/strong\u003e like \u003cstrong\u003eregression\u003c/strong\u003e and \u003cstrong\u003eK-means clustering\u003c/strong\u003e to solve real-world business problems.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Learning (DL)\u003c/strong\u003e is a further specialization of \u003cstrong\u003emachine learning\u003c/strong\u003e , which focuses on algorithms called \u003cstrong\u003eneural networks\u003c/strong\u003e that are inspired by the human brain. \u003cstrong\u003eDeep Learning\u003c/strong\u003e has become a game-changer in areas like image recognition, natural language processing, and complex decision-making processes.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy understanding how \u003cstrong\u003eAI\u003c/strong\u003e , \u003cstrong\u003eMachine Learning\u003c/strong\u003e , and \u003cstrong\u003eDeep Learning\u003c/strong\u003e interact, you will be better prepared to leverage these technologies to solve complex business challenges, drive automation, and unlock new opportunities in data-driven decision-making. This section of the course highlights the practical applications of \u003cstrong\u003eAI\u003c/strong\u003e in modern business, from enhancing customer experiences to optimizing operational efficiency.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e10. Data Visualization for Effective Communication\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eOne of the most crucial steps in the \u003cstrong\u003edata analysis\u003c/strong\u003e process is communicating the insights you have gained. In this module, you’ll explore \u003cstrong\u003edata visualization\u003c/strong\u003e techniques that transform complex data into clear, actionable insights. 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Whether you’re working with \u003cstrong\u003etime series data\u003c/strong\u003e or performing financial analyses, the ability to present data visually is a skill that can drive business decisions forward.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e11. Prescriptive Analytics\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrescriptive analytics\u003c/strong\u003e is the final step in the analytics process, providing actionable recommendations based on \u003cstrong\u003edata analysis\u003c/strong\u003e. In this section, you will learn how to select the right models to solve specific business problems and how to apply prescriptive analytics in real-world scenarios. This approach moves beyond predictions, helping you decide the best course of action based on your data insights.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-World Applications of Data Science and Machine Learning\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThroughout this course, you will apply \u003cstrong\u003edata science\u003c/strong\u003e and \u003cstrong\u003emachine learning\u003c/strong\u003e techniques to real-world business problems. For example, you’ll learn how to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse \u003cstrong\u003eregression analysis\u003c/strong\u003e to predict future sales based on historical data.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eImplement \u003cstrong\u003ecluster analysis\u003c/strong\u003e to segment customers and develop personalized marketing strategies.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply \u003cstrong\u003etime series analysis\u003c/strong\u003e to forecast product demand and optimize inventory management.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese practical applications ensure that you’re not just learning theory, but gaining hands-on experience that will help you excel in your career.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"380:T667,\u003cp\u003eEl panorama tecnológico abre innumerables oportunidades de negocio que, para ser identificadas y aprovechadas con éxito, requieren de formación específica. El vertiginoso avance de la tecnología hace que los mercados se transformen y, con ello, la forma de responder y acceder a esos mercados, y en definitiva de hacer negocios. Por ello, el conocimiento y formación en emprendimiento tecnológico y digital se hacen cada vez más necesarios y útiles. \u003c/p\u003e\n\u003cp\u003eSi tienes inquietud y carácter emprendedor, este curso en línea te ayudará a desarrollar tu propio proyecto empresarial. También te interesa si trabajas en empresas, organismos e instituciones, que apuestan por el emprendimiento y la innovación y que no pueden mantenerse al margen de la revolución tecnológica. \u003c/p\u003e\n\u003cp\u003eEl objetivo del curso de emprendimiento tecnológico es ofrecer los contenidos y herramientas necesarios para abordar un proyecto empresarial de carácter tecnológico y transformarlo en una realidad. Todo ello de forma didáctica, combinando el rigor con la orientación práctica –para lo que se incluyen numerosos casos de empresas tecnológicas y experiencias de emprendedores tecnológicos. Así, el curso en línea proporciona una visión integral del proceso emprendedor en el ámbito tecnológico. \u003c/p\u003e\n\u003cp\u003eCon independenciade tu formación o bagaje profesional, en el curso conocerás conceptos y herramientas clave que te permitirán desarrollar tu creatividad, descubrir oportunidades de negocios en el ámbito tecnológico y digital, desarrollar una idea de negocio innovadora y planificarla para su implantación con éxito.\u003c/p\u003e381:T482,\u003cul\u003e\n\u003cli\u003eIdentificar oportunidades de negocio en ámbitos tecnológicos y desarrollar ideas de negocio digitales o tecnológicas innovadoras mediante la aplicación de metodologías innovadoras para el desarrollo de modelos de negocios de éxito.\u003c/li\u003e\n\u003cli\u003eValorar el atractivo del sector en el que se piensa competir, identificar los principales recursos que necesita el proyecto, así como "])</script><script>self.__next_f.push([1,"las principales formas de creación de valor para definir la estrategia competitiva.\u003c/li\u003e\n\u003cli\u003eManejar herramientas digitales para las actividades de marketing y organizar sus operaciones con un buen diseño del proceso productivo asegurando la calidad del servicio prestado o producto ofrecido.\u003c/li\u003e\n\u003cli\u003eOrganizar, planificar y gestionar los recursos humanos necesarios para el desarrollo del negocio.\u003c/li\u003e\n\u003cli\u003eConocer los requerimientos jurídicos y fiscales para el inicio y desarrollo del negocio, junto conlos aspectos jurídicos específicos de los negocios digitales.\u003c/li\u003e\n\u003cli\u003eRealizar un plan económico-financiero para determinar la viabilidad económica del proyecto, y conocer diferentes opciones de financiación para negocios tecnológicos.\u003c/li\u003e\n\u003c/ul\u003e382:T927,"])</script><script>self.__next_f.push([1,"\u003cp dir=\"ltr\"\u003eLo que vivimos en el período de confinamiento causó una verdadera revolución en nuestras vidas impactando el razonamiento y la manera en la que consumimos bienes y servicios. Es por demás evidente el alto nivel de la transformación tecnológica y digital que tuvieron las empresas generando retos importantes a los responsables de comercialización y mercadotecnia para estar en la jugada. ¿Cómo salimos de este nuevo reto en comparación con la competencia y ante los ojos de nuestros clientes? Muchas empresas se preguntan: ¿No estaremos dando mucha importancia al tema tecnológico y descuidando el toque humano en el servicio al cliente?\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\n\nEs importante tener presente que los principios de marketing siguen siendo los mismos: cómo lograr crear una muy buena propuesta de valor acompañada de la diferenciación y relevancia. Hay quienes piensan que implementar nuevas tecnologías implica que también los mercados se asocien con beneficios lo cual no es necesariamente cierto.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\n\nEs también importante resaltar que ahora, en el entorno del retail, veremos cómo tener tiendas o presencia en puntos de venta físicos que sorprendan a todos los visitantes con exhibiciones, kioscos, realidad aumentada, imágenes, sonidos, olores que invitan a volver. Finalmente, este tercer curso finaliza haciendo énfasis en el motor central del marketing: la creatividad, la cual deberá jugar un rol clave desde la planeación hasta la ejecución en mensajes interactivos. Cierto, ahora, son muchas actividades, aumentos en los costos y mayores exigencias de los clientes quienes tienen un menor poder adquisitivo. En fin, retos importantes que debemos de contemplar bajo un esquema de trabajo unificado que muestre a lo largo y ancho de los puntos de contacto con el mercado, mensajes unificados, una personalidad de marca consistente y la capacidad, al final del camino, de ser lo más competitivo y relevantes en “la nueva realidad” encontrando nuestro espacio ante un mundo plagado de medios, redes, aplicaciones con múltiples mensajes e influencers que van en búsqueda de la atención y una venta al menor costo. En conclusión; sería entender a los nuevos segmentos sin hacer sentir mal o abandonar a los segmentos tradicionales y que son menos propensos al mundo tecnológico.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"383:T788,\u003cp\u003eEl surgimiento de Internet y el uso de tecnología de forma generalizada en la población ha creado un nuevo paradigma en la forma de hacer negocios, obtener competencias que habiliten a las organizaciones para aprovechar estos recursos se vuelve fundamental para la competitividad de cada organización. Este segundo curso te preparará para comprender mejor las tecnologías emergentes y al mismo tiempo, te dará las herramientas necesarias para aprovecharlas a su máximo potencial.\u003c/p\u003e\n\u003cp\u003eEste curso explora el impacto en las operaciones de los minoristas y los componentes tecnológicos que catapultan este nuevo modelo. Comenzaremos por analizar la evolución de las tradicionales 4Ps del Marketing hacia las nuevas 6Ps y su impacto estratégico para una empresa de retail, exploraremos algunas tecnologías relevantes para alcanzar esta transformación, discutiremos el uso de algunas metodologías en el desarrollo de soluciones y finalmente aprenderemos como se pueden integrar estas herramientas tecnológicas a una operación existente de retail para arrancar y consolidar su transformación digital.\u003c/p\u003e\n\u003cp\u003eHemos preparado una serie de materiales complementarios al curso que te darán un panorama actualizado y nos presentarán casos muy recientes de empresas que se transforman, y con ellos podremos imaginar el futuro que se avecina en los meses siguientes, te sorprenderás de que no todo se logra solamente con tecnología.\u003c/p\u003e\n\u003cp\u003eSi eres un profesional que trabaja cerca de la administración de una empresa como gerente de operaciones, administrador, director general o puestos relacionados y tienes en mente aprovechar las tecnologías emergentes para mejorar tus operaciones de manera estratégica, este curso te dará los conocimientos necesarios para beneficiar a la organización y volverla más eficiente, ágil y preparada para el mundo digital en el que compiten y se desarrollan los negocios.\u003c/p\u003e384:T444,\u003cp\u003eEste curso diseñado especialmente por el Tecnológico de Monterrey te preparará para comprender m"])</script><script>self.__next_f.push([1,"ejor las tecnologías emergentes y al mismo tiempo te dará las herramientas necesarias para aprovecharlas a su máximo potencial. Al final del curso podrás:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eComprender claramente el rol de la tecnología en la transformación digital del retail. Conocerás la evolución de las 4Ps del Marketing y como la tecnología ha tenido un papel relevante en las operaciones de retail en el mundo.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eDistinguir las diferentes metodologías utilizadas en el desarrollo de soluciones. Entenderás las tecnologías y aplicaciones específicas a utilizarse en las operaciones de retail.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eConocer los marcos de integración bajo los cuales puede desarrollarse la transformación digital de las operaciones de retail.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdentificar el marco conceptual para comprender las metodologías y frameworks de trabajo en el desarrollo de soluciones y el uso de aplicaciones de software para la transformación de las operaciones.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e385:Tb8a,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe International Hospitality Management MicroMasters program offers a new way of nurturing talents for the dynamic global hospitality and tourism industry.\u003c/p\u003e\r\n\u003cp\u003eThis program is designed to develop leaders for the global hospitality and tourism industry. You will gain in-depth knowledge about the luxury market, the latest technologies in the field, and the best marketing, human resources, and other important business practices.\u003c/p\u003e\r\n\r\n\u003cp\u003eYou will learn through a blend of strategic perspectives and pragmatic implementation, problem identification and decision-making, as well as interdisciplinary theories and management applications. \r\n\r\n\u003cp\u003eIf you want to further your education, your MicroMasters program certificate can fast track your study for the on-campus Master of Science in International Hospitality Management, International Tourism and Convention Management, International Wine Management program, Innovation and Entrepreneurship in Hospitality, or Luxury Experiences Management at a fraction of the cost.\u003c/p\u003e\r\n\r\n\u003cp\u003e*You have the option to take one or more courses at a time, depending on your schedule.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003eIndividual Endorsements:\u003c/b\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e“In the digital age, everyone has access to online resources. However, a study program developed by a reputable university offers more comprehensive and well-designed content and delivery that attract first-hand endorsements from leaders in academia and industry, such as the following:\r\n \r\n“The program format of the MicroMasters (MM) in International Hospitality Management is fascinating, easy to use, and has a balance of complexity and simplicity. By being up-to-date and concise, the MM complements my MSc in International Tourism and Convention Management study and develops my career path. I am now a project officer in the Evangelical Lutheran Church Social Service, Hong Kong. I am responsible for an innovative social program in destigmatizing the local community recycling through public education. The knowledge and training I have received from the MM and my postgraduate study together greatly enhance my skills in project management.””\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003ci\u003eKarcsi Lam\u003c/br\u003e\r\nMicroMasters Graduate\u003c/i\u003e\r\n\r\n\u003cp\u003e\"The MicroMasters program was the perfect stepping stone for me on my path to pursuing a Master's degree in the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University. It is an excellent choice for students transitioning from undergraduate to Master's study. Not only has it given me the opportunity to learn from experienced professors and professionals in the industry from around the world, but it has also assisted me to complete my Master's degree more efficiently through credit transfer. Even better, the online learning mode allows me to study anytime, anywhere! 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If you’re involved in the field of marketing, this online cou"])</script><script>self.__next_f.push([1,"rse will help to supplement your level of expertise and offer an opportunity for career growth, or increase your attractiveness to potential employers. If you’re the owner of a small business, this program aims to help develop your ability to generate sales and improve revenue. This program is also aimed at validating the data analytics skills of established marketing professionals with an MIT Sloan digital certificate of completion.\u003c/p\u003e393:T56f,\u003cp\u003eThe success of an organization’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Digital Marketing online short course is designed to prepare you for this task. \u003c/p\u003e\n\u003cp\u003eGuided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines, and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimization and how to price copywriting work. \u003c/p\u003e\n\u003cp\u003eEquipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish their brand or business online. \u003c/p\u003e\n\u003cp\u003eThis course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry. The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their digital marketing material.\u003c/p\u003e394:T866,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe digital age provides businesses with a wealth of data about consumer choices. A major challenge organizations face, however, is an evident skills gap among marketing professionals to translate that information into meaningful and actionable insights. As a result, marketers are increasingly looking to engage, measure, adapt, and optimize every touchpoint of the customer experience. They need a strategy for their customer and performance data that moves in real time and at scale.\u003c/p\u003e\n\u003cp\u003eThe Marketing Analytics: Strategy and Decision-Making online short course from the University of Cape Town (UCT) addresses the why, where, and what of marketing analytics: Why is it needed, where are the main touchpoints, and what analytical techniques can be leveraged to drive marketing efficacy? Over eight weeks, you’ll answer these questions by exploring the current state of marketing analytics, including key challenges that restrict strategic choices. You’ll discover why big data has transformed marketing and learn how to design an analytics framework that leverages big data for marketing decision-making. Using a variety of real-world scenarios, you’ll engage with concepts and techniques to better understand your customers and create data-driven outcomes that optimize return on marketing investment. Finally, you’ll explore existing and proposed privacy frameworks, and the impact that emerging trends will have on the future of marketing.\u003c/p\u003e\n\u003cp\u003eThis course is designed for anyone working in the field of marketing or aspiring towards a career in marketing analytics. It will also be beneficial to business leaders and C-suite professionals looking to increase the efficiency and effectiveness of their marketing departments to boost their bottom lines and stay ahead of competitors. Middle to senior managers looking to update their knowledge and move their career in a new direction will benefit from the real-world marketing scenarios discussed in the course. Newly qualified and existing marketing professionals who want to deepen their understanding of technologies, tools, and tactics will gain an expert-led skill set.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"395:T4e9,\u003cp\u003eIn an increasingly competitive business environment, companies need to make use of the latest brand management and promotional tactics to differentiate their offerings and attract target customers. Professionals with strong marketing skills can, therefore, play an important part in boosting an organization’s bottom line. \u003c/p\u003e\n\u003cp\u003eThe University of Cape Town (UCT) Marketing online short course covers the fundamentals of marketing management and offers a holistic view of this important field. You’ll learn how to set marketing goals, create buyer personas, and develop and implement a comprehensive strategy that incorporates digital marketing best practices while leveraging traditional channels. Throughout the course, you’ll receive detailed instruction from an engaged head tutor and have the chance to apply your learnings practically by making marketing decisions for a fictional business. \u003c/p\u003e\n\u003cp\u003eThis course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.\u003c/p\u003e396:T637,\u003cp\u003eAs the virtual face of a company, websites are a key component of many businesses’ marketing and operating strategies. For this reason, organizations across industries value the skills of professionals who can create engaging web pages that set the company’s brand apart from the crowd.\u003c/p\u003e\n\u003cp\u003eThe Web Design online short course from the University of Cape Town (UCT) introduces you to the building blocks of web design, and aims to equip you with the theoretical knowledge and practical skills to build a strong online presence for yourself or your company. You’ll develop a basic understanding of coding languages and discover how to test and publish online pages that render across devices.\u003c/p\u003e\n\u003cp\u003eThroughout the course, you’ll apply your learnings to produce"])</script><script>self.__next_f.push([1," a four-page website, and have the chance to present your work to peers for feedback in a series of group ‘crit’ sessions. You’ll walk away with the confidence to start your career in the growing field of web design. \u003c/p\u003e\n\u003cp\u003eThis introductory course is designed for working professionals who want to remain relevant in the competitive digital age. Equally, it’s suited to anyone eager to change career direction or upskill in tasks related to web design, graphic design, art direction, and digital marketing. Individuals with existing web design experience can validate their skills with a UCT certificate of completion. Please note, students will be responsible for the purchase of their own domain names for this course. It’s recommended that you have basic computer literacy before taking this course.\u003c/p\u003e397:T560,\u003cp\u003eEase of use is now a vital feature of an effective digital environment. For a website or app to holistically serve its purpose, it needs to offer customers a seamless, intuitive user experience (UX). \u003c/p\u003e\n\u003cp\u003eThe University of Cape Town (UCT) User Experience Design online short course enables you to understand how users interact with online content so that you can design environments that meet their evolving needs. You’ll discover key UX research and design techniques, and learn how to work with stakeholders, run user tests, design wireframes, and develop prototypes. You’ll also analyze current trends in the field, and map out a professional journey for yourself so that you can better leverage your new skills to launch a career in UX.\u003c/p\u003e\n\u003cp\u003eThis course is suitable for anyone who wants to boost their understanding of online user behavior and walk away with tools to improve the usability of a website or app. The content is ideal for professionals who need to develop highly transferable, practical UX design skills in order to improve performance in their current position or who wish to prepare for future career growth. Those already in a design, digital marketing, product ownership, or web developm"])</script><script>self.__next_f.push([1,"ent role will further expand their knowledge and validate their existing expertise. No prior technical knowledge of coding is required for this course.\u003c/p\u003e398:T687,\u003cp\u003eDue to the rapid rise of digital technologies, new online and optimization strategies are required. As a modern professional or business owner, understanding how to harness the power of search engine optimization (SEO) to market your business is essential to supporting its online presence and ultimate success.\u003c/p\u003e\n\u003cp\u003eEnsure your business is as visible as possible in search engine results pages with the Search Engine Optimization online short course from the University of Cape Town (UCT). \u003c/p\u003e\n\u003cp\u003eThis course aims to equip you with the skills to implement your own SEO tactics and strategies, giving you a competitive market advantage. You’ll gain fundamental principles and practical skills to drive more traffic to websites through SEO-optimized content. By practicing on a live eCommerce Wordpress website, you’ll walk away with the ability to offer in-demand SEO services for clients, and boost your website’s ranking.\u003c/p\u003e\n\u003cp\u003eThis course has been designed for both existing digital marketing professionals and those entering the field. Professionals within digital marketing will get the opportunity to refine and advance their skill set with the latest SEO practices, tools, and ethics. Professionals new to online marketing will gain a comprehensive understanding of the need for SEO, content strategies, website structures, and analytics tools. Business owners and entrepreneurs will also benefit from learning practical optimization strategies which they can immediately implement within their context. Marketers, web professionals, and those starting a career in SEO will have the opportunity to validate their skills with a digital certificate.\u003c/p\u003e399:T912,"])</script><script>self.__next_f.push([1,"\u003cp\u003eIn an increasingly complex global and local environment, where individuals need to cope with rapid change and abundant information, effective communication is crucial. The fast-paced and public nature of digital communication can mean a single misstep can lead to loss of credibility at both a company and an individual level. \u003c/p\u003e\n\u003cp\u003eThe Communication and Influence in the Digital Age online short course from the University of Cape Town (UCT) explores traditional communication skills adapted for today’s connected and technology-driven environment. Led by UCT faculty and subject matter experts, you’ll learn to communicate effectively with your teams, stakeholders, and digital audience to improve trust, clarity, and goodwill. \u003c/p\u003e\n\u003cp\u003eYou’ll learn how to navigate the current communication landscape through critical thinking, persuasion, storytelling, cultural awareness, interpersonal communication, presentation, and crisis management, all integral to manifesting influence and communicating successfully. \u003c/p\u003e\n\u003cp\u003eThis course is aimed at professionals across industries who are looking to build their communication abilities \u003cem\u003e—\u003c/em\u003e in person and online \u003cem\u003e—\u003c/em\u003e to meet the needs of an increasingly complex, digitised world. In occupations where effective communication skills are required to engage with a range of stakeholders, this course will help to develop an interpersonal skill set applicable to the current communications landscape. If you’re seeking ways to influence and inspire others, build greater self-awareness and interpersonal skills, and communicate effectively, the course provides a practical roadmap to promote trust, clarity, and goodwill in your professional context. \u003c/p\u003e\n\u003cp\u003eRelevant to early- and mid-career professionals who need to engage with a wide range of personnel, as well as new or aspiring leaders who need to communicate effectively with teams, you’ll be compelled to assess your interpersonal communication skills and the value of investing in communication as a professional and a leader. No matter what your context, building influence is crucial for reaching your personal and professional goals. This course will help you develop your personal brand and hone your presentation skills in order to cultivate influence and communicate persuasively.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"39a:T586,\u003cp\u003eThe evolution of social and online media channels has caused a visible shift in the way we consume traditional media. As the communications landscape continues to change, businesses and brands must turn to public relations (PR) professionals to help control their public image in order to positively impact their bottom line.\u003c/p\u003e\n\u003cp\u003eWant to be recognized as a tactical and pre-emptive PR manager? The Public Relations online short course from the University of Cape Town (UCT) offers the perfect opportunity to enhance or launch your career in PR, by exploring the latest techniques and tactics for effective PR practice in a digital age. Over ten weeks, you’ll learn to create your own PR plan, and gain the confidence to build strong public relationships and communication strategies.\u003c/p\u003e\n\u003cp\u003eIf you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field. Additionally, the course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion.1 \u003c/p\u003e\n\u003cp\u003e\u003cem\u003e1\u003c/em\u003e\u003ca href=\"https://www.topuniversities.com/university-rankings-articles/world-university-rankings/top-universities-africa\" target=\"_blank\"\u003e \u003cem\u003eQS Top Universities\u003c/em\u003e\u003c/a\u003e \u003cem\u003e(2023).\u003c/em\u003e\u003c/p\u003e39b:T5e3,\u003cp\u003eThe work of a skilled copy-editor can significantly enhance the effectiveness of any published piece of writing. It’s the editor’s job to ensure that written material is clear, concise, compelling and error-free, and the University of Cape Town (UCT) Copy-editing online short course is designed to prepare you for this task. \u003c/p\u003e\n\u003cp\u003eGuided by an expert, you’ll learn how to apply the complex rules of grammar, restructure text for improved flow, and correct errors through proofreading. You’ll also discover more about book editing and working with authors, and you’ll improve your knowledge of the boo"])</script><script>self.__next_f.push([1,"k-publishing process.\u003c/p\u003e\n\u003cp\u003eArmed with the ability to review copy critically, you’ll have the foundation to become an invaluable asset to any company that works with words.\u003c/p\u003e\n\u003cp\u003eThis course is suitable for aspiring copy-editors, proofreaders, and writers looking to move into a new in-house or freelance role. The content is also designed for publishing professionals who want to update their editing knowledge and those in related professions who are eager to expand their current skill set and improve their understanding of English grammar and syntax. \u003c/p\u003e\n\u003cp\u003eAssignments are completed and submitted in Microsoft Word. Therefore, learners must have a working knowledge of the program to complete this course. Required proficiencies include the ability to track changes, create paragraphs and indents on the ruler or in formatting, and insert endnotes and footnotes in a document.\u003c/p\u003e39c:T576,\u003cp\u003eMost organisations will, at some point, require the skills of a graphic designer. Professionals in this field play an integral role in enhancing a brand’s visual presence, and are highly valued for their ability to convey meaning through visual elements.\u003c/p\u003e\n\u003cp\u003eThis Graphic Design online short course from the University of Cape Town (UCT) will provide you with the technical skills and creative knowledge needed to make a start in this profession. Guided by a media expert, you’ll develop a basic understanding of how to use Adobe Illustrator,* learn to work with digital images, and explore how to choose effective typefaces to create compelling content for both print and web platforms. As you gain design knowledge and proficiency in the relevant software, you’ll also learn more about the business of graphic design and how to create a professional portfolio.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e*GetSmarter won’t provide the software needed for this course; you’ll be responsible for ensuring you have access to it.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis course is aimed at anyone considering graphic design as a new career opportunity. The content offers an introduction to "])</script><script>self.__next_f.push([1,"the subject matter, and aims to equip students with a strong foundation in visual communications. Those looking to refresh existing graphic design knowledge may also find this course beneficial. There are no formal prerequisites for registration.\u003c/p\u003e39d:T505,\u003cp\u003eImages are a powerful way to immortalize moments and tell compelling stories. Whether you plan to draw on photography in a personal or professional capacity, these skills are a valuable addition to your repertoire of competencies.\u003c/p\u003e\n\u003cp\u003eThe University of Cape Town (UCT) Digital Photography online short course introduces you to the features and functionalities of digital SLR cameras, and teaches you how to use different settings to take high-quality images under a range of conditions. You’ll also discover the principles of composition, and learn basic photo-editing techniques.\u003c/p\u003e\n\u003cp\u003eDuring the course, you’ll apply what you learn practically to produce a range of images, and you’ll benefit from ongoing constructive feedback from your head tutor, professional photographer Roberta Crumplin. \u003c/p\u003e\n\u003cp\u003eThis course covers foundational digital photography terms and techniques. It’s therefore suited to both hobbyists and aspiring or self-taught photographers wanting to build or refine a practical skill set. Similarly, the content will appeal to professionals looking to develop digital photography skills for application in marketing, journalism, and other business contexts. In order to complete this course, students need access to their own digital SLR camera.\u003c/p\u003e39e:T65b,\u003cp\u003eAs social media evolves, it provides organizations with new and exciting ways to share their message and engage their audiences. However, to drive real action, they need to understand the science behind social media and the key to harnessing it effectively for business success. \u003c/p\u003e\n\u003cp\u003eThe Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management offers an in-depth look into the forces driving social media and how you can "])</script><script>self.__next_f.push([1,"use them strategically to reach your organization’s goals. \u003c/p\u003e\n\u003cp\u003eDrawing on Sinan Aral’s book, \u003cem\u003eThe Hype Machine\u003c/em\u003e , you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior. Throughout this course, you’ll also learn about several powerful techniques to improve your social media marketing strategy. With guidance from MIT faculty and industry experts, you’ll walk away with the tools to leverage social media’s potential now and in the future. \u003c/p\u003e\n\u003cp\u003eThe functional and strategic skills taught in this social media strategy course from MIT Sloan can be applied across any organization, both in the public or private sector. Business leaders and marketing professionals will all benefit from the various case studies featured throughout the program, as well as the practical frameworks for navigating today’s social media environment. It’s also relevant for NGOs, governments, policymakers, and influencers who wish to influence and engage their audience in an effective but ethical way.\u003c/p\u003e39f:T65f,\u003cp\u003eAt some point in their careers, professionals in management roles are likely to require external support to better tackle challenges or boost productivity. Executive coaches specialize in offering such support, and because they help leaders to perform better, they can ultimately impact organizational performance as a whole.\u003c/p\u003e\n\u003cp\u003eThe University of Cape Town (UCT) Executive and Management Coaching online short course aims to familiarize you with key coaching philosophies and methodologies, and to empower you with the expertise to manage professional coaching relationships. You’ll acquire the knowledge to facilitate the various stages of the coaching process, and you’ll learn how to leverage technology to effectively coach clients in the digital age. Over 12 weeks, you’ll have the opportunity to observe five coaching meetings and conduct your own programme with an assigned partner. Thes"])</script><script>self.__next_f.push([1,"e required practical sessions will help you develop coaching competencies, and offer you a platform from which to grow in confidence and skill. \u003c/p\u003e\n\u003cp\u003eAnyone interested in coaching as a profession may find this course beneficial. It’s designed for both existing executive coaches who want to further develop their brand, and professionals aspiring to become an internal business coach or external coaching consultant. It’s also suited to human resource professionals, department heads, and team leaders eager to enhance their ability to guide and support staff members. While the focus of this course is on executive coaching, it will likely be of value to anyone considering a career in the broader coaching field.\u003c/p\u003e3a0:Tb7e,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe role of sales within an organization has grown increasingly strategic and customer-centric. As more customers choose to conduct their research and purchasing journey online and via social media, sales professionals must rethink their approach to strategic engagement. The sales force requires updated skills and tools to better support and guide the informed buyer from their initial interest to the post-purchase experience. To do this effectively, sales teams require analytical and strategy-focused leaders to guide their operations and drive performance.\u003c/p\u003e\n\u003cp\u003eThe Sales Management Program from SDA Bocconi School of Management aims to equip you with the ability to lead your team through a shifting landscape. Over the course of six weeks, you’ll learn how to action change management, digital transformation and performance management within your organization. You’ll develop the skills to run a customer portfolio analysis and evaluate the various strategies and approaches to building customer relationships. You’ll gain frameworks to assess team performance, provide feedback, and design a compensation plan. Grow your knowledge and confidence as you explore conceptual models, real-world examples, and decision-support tools while reflecting on your progress through journaling and in the online forums. The curriculum also includes optional live sessions where you can network with peers and engage with program faculty and educators.\u003c/p\u003e\n\u003cp\u003eParticipants who successfully earn a digital certificate of completion for the SDA Bocconi Sales Management Program may apply to enroll for the \u003ca href=\"https://www.sdabocconi.it/en/specialized-master-full-time-executive/emms/landing?utm_source=getsmarter.com\u0026utm_medium=referral\" target=\"_blank\"\u003eExecutive Master in Marketing and Sales\u003c/a\u003e. The Sales Management Program certificate will count toward a segment of the Executive Master. Upon successful admission to the Executive Master, participants will be entitled to receive a discount of €3,000. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Application to the Executive Master in Marketing and Sales is required, and the Executive Master assessments remain mandatory.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis program is for anyone looking to strategically manage sales in order to outsmart competitors, maintain or grow market share, and reach ever-increasing targets. This includes sales managers who are used to working individually but want to gain the skills to lead a team, as well as technical professionals who have moved into sales but lack managerial experience. The program would be particularly beneficial to sales managers in charge of a large team. They’ll learn how to improve their performance in their current position by taking a more strategic view of their function and role within the broader business. It is also useful to newly promoted sales managers, aspiring sales professionals, and those ready to move to the next stage of their careers.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"3a1:T468,\u003cp\u003eEffective brand management strategies are invaluable to a business’s success, having a direct impact on its long-term growth and profitability.\u003c/p\u003e\n\u003cp\u003eProfessionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favorable sentiments around their products and organizations.\u003c/p\u003e\n\u003cp\u003eThis strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the strategies you need to boost your brand management career in a landscape defined by digital and social media.\u003c/p\u003e\n\u003cp\u003e__\u003c/p\u003e\n\u003cp\u003eThis course is aimed at brand managers, marketing professionals, or anyone who has experience, or an interest, in communicating a brand to customers and relevant stakeholders. Whether you are pursuing a new role or looking to validate and build on your existing skill set, you’ll benefit from this course by looking at how to build and maintain a brand’s reputation, tell its story, and cohesively integrate a brand strategy into your business.\u003c/p\u003e3a2:T949,"])</script><script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003eDuration\u003c/strong\u003e : 6 weeks (excluding orientation)\u003c/p\u003e\n\u003cp\u003e__\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Communication: Business Writing and Storytelling\u003c/strong\u003e is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible 'tools not rules' approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eEnjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on Economist.com, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.\u003c/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https://www.getsmarter.com/rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbU1PIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--04a19a3b7e04f4cc642a3200cb7d8a6bae504f59/cpd_accreditation_logo.png\" /\u003e \u003c/p\u003e\n\u003cp\u003eThis course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning. \u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNote: should students wish to claim CPD activity, the onus is upon them._Economist Education\u003c/em\u003e and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points._\u003c/p\u003e"])</script><script>self.__next_f.push([1,"3a3:T886,"])</script><script>self.__next_f.push([1,"Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.\r\n\r\nYou'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.\r\n\r\nAs an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.\r\n\r\nAt Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional.\r\n\r\nStudents will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.\r\n\r\nWe’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.\r\n\r\nYou’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more."])</script><script>self.__next_f.push([1,"3a4:T6a6,This International Business Management masters course will teach you how to manage a multinational business. You’ll learn how to develop and implement global strategies, and how to make companies of any size truly international. While benefiting from Surrey Business School’s emphasis on enterprise and innovation, you’ll be encouraged and motivated to expand your creative and practical thinking abilities.\r\n\r\nStudying this course will help you to gain a thorough understanding of how successful businesses continue to have an international reach, despite the many challenges posed by the modern world.\r\n\r\nOur MSc in International Business Management has been designed to help you gain a thorough understanding of how successful businesses maintain an international reach despite challenges posed by the modern world. You’ll learn how to manage a multinational business, develop and implement global strategies, and adopt the techniques required to control multinational business environments. All key skills that employers will be looking for.\r\n\r\nWe’ll teach you how to effectively formulate and implement global strategies to succeed in international business. We’ll spark your interest by teaching you about the techniques and knowledge that professional managers need to control multinational business environments. You can also expect to explore areas such as the management of responsibility and ethical considerations.\r\n\r\nYou’ll experience an inspiring combination of our research findings and case studies from international firms and, in the process, discover why adopting some of the best, forward-thinking management techniques from around the world is crucial to success.3a5:T747,\u003cp\u003ePrepare for today’s industry.\r\nAnticipate tomorrow’s.\u003c/p\u003e\r\n\r\n\u003cp\u003eGrowing integration in marketing and PR campaigns. Ephemeral content in social channels. Voice search and search engine optimization (SEO). The world of strategic communications is constantly shifting. 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