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You’ll find content marketing under a variety of banners: corporate publishing, corporate journalism, customer publishing, custom media, customer media, private media and branded media. Regardless of what you call it, it’s all about creating and distributing valuable, relevant content. Most content marketing items like white papers, articles, blogs, videos, and other types of content posts are tailored around carefully researched keywords. Including (and marketing) these keywords makes sure the right people find your information. Once your specific target audience finds you, your content marketing then needs to engage them to do something.</span></p> <p><span style="font-family: Calibri; font-size: medium;">In social media parlance, the name of the game is getting people to “like you” which really means they’re open to buying your product or service. </span></p> <p><span style="font-family: Calibri; font-size: medium;">The key to super-effective content marketing is simple. You need to tempt your potential buyers to buy without overly engaging in the act of selling.</span></p> <p><span style="font-family: Calibri; font-size: medium;">Not actively engage in selling? Then, what’s the point?</span></p> <p><span style="font-family: Calibri; font-size: medium;">The point is to deliver quality information that informs, not sells. <span id="more-335"></span></span></p> <p><span style="font-family: Calibri; font-size: medium;">Instead of approaching potential customers with a methodical (boring!) sales pitch, you woo them with the information they’re actively seeking to make a good decision. People like to make good decisions. It makes them feel good. They like to tell others when they’ve made a good decision. If they happen to make a good decision because <strong>you helped them</strong> to make that good decision, well, it’s good for them…and it can be really good for you as well. In fact, studies show that connected consumers are 50% more likely to recommend their favorite retailers.</span></p> <p><span style="font-family: Calibri; font-size: medium;">Not convinced? Well, here are some more eye-opening facts and figures about content marketing.</span></p> <p><span style="font-family: Calibri; font-size: medium;">According to Roper Public Affairs, approximately 80% of buyers favor receiving a company’s information in a series of articles versus a traditional advertisement. Over 70% say content marketing makes them feel more inclined to trust a company, while 60% say that company content enables them make more sound product decisions.</span></p> <p><span style="font-family: Calibri; font-size: medium;"><strong>Why does </strong><strong>content marketing work?</strong></span></p> <ul> <li><span style="font-family: Calibri; font-size: medium;">It is inbound marketing. You are not intruding or interrupting! Your customers are finding you…not the other way around.</span></li> <li><span style="font-family: Calibri; font-size: medium;">It breeds customer loyalty and keeps your existing customers coming back. </span></li> <li><span style="font-family: Calibri; font-size: medium;">It can easily create marketing advocates…people who “like” you. These people are willing to let their friends, families and co-workers know about the great information you’ve provided by forwarding, retweeting, or reposting your tidbits of knowledge. (This is one of the coolest things about content marketing. We’ll be talking about it in depth in an upcoming post.)</span></li> <li><span style="font-family: Calibri; font-size: medium;">It can easily pinpoint a targeted message to appeal to a wide range of audiences. Content marketing levels the playing field. You don’t need hundreds of thousands of dollars in ad budgets to compete with the bigger boys. You have something new to say? Write it, market the content, and reap the rewards.</span></li> </ul> <p><span style="font-family: Calibri; font-size: medium;">If you are willing to continuously engage your target consumer, content marketing is a fantastic way to build customer loyalty and retention. It can also open new doors to prospecting opportunities, which can ultimately generate more sales dollars.</span></p> <p><span style="font-family: Calibri; font-size: medium;">If you would like to explore adding content marketing to your online arsenal, give A3K Advertising a call. We can help you create thoughtful, relevant content campaigns…the type of information your customers will look forward to finding, receiving…and sharing! </span></p> <div id="fb-root"></div><script src="https://web.archive.org/web/20150605081202js_/http://connect.facebook.net/en_US/all.js#appId=158283874256462&xfbml=1"></script><fb:like href="http://www.facebook.com/pages/A3K-Advertising/232905673396145" send="true" layout="button_count" width="450" show_faces="true" font=""></fb:like> </div> <div id="sidebar"> <h2>Recent White Papers</h2> <h3>Free Marketing Articles:</h3> <img src="https://web.archive.org/web/20150605081202im_/http://www.a3kdesign.com/images/separator.png" width="289" height="4" alt="" style="padding-bottom:20px;padding-top:15px;text-align:center;"/> <ul> <li><a href="https://web.archive.org/web/20150605081202/http://www.a3kdesign.com/what-to-look-for-in-a-web-designer/">What to Look for in a Web Designer</a></li> <li><a href="https://web.archive.org/web/20150605081202/http://www.a3kdesign.com/content-marketing-made-easy/">Content Marketing Made Easy!</a></li> </ul> <h3 style="clear: both;padding-top:15px;">Newsletter Signup</h3>    <script type="text/javascript" src="https://web.archive.org/web/20150605081202js_/http://ajax.googleapis.com/ajax/libs/jquery/1.2.6/jquery.min.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20150605081202js_/http://downloads.mailchimp.com/js/jquery.validate.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20150605081202js_/http://downloads.mailchimp.com/js/jquery.form.js"></script> <div id="mc_embed_signup"> <form action="https://web.archive.org/web/20150605081202/http://a3kdesign.us2.list-manage.com/subscribe/post?u=fcdae27f28a9e43239b0d2bd2&id=5a2c95d30d" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" style="font: normal 100% Arial, sans-serif;font-size: 10px;"> <fieldset style="border:0;text-align: left;padding-left:0px;margin-left:0px;"> <div class="mc-field-group" style="clear: both;overflow: hidden;"> <label for="mce-EMAIL" style="display: block;line-height: 1em;">Email Address</label> <input type="text" value="" name="EMAIL" class="required email" id="mce-EMAIL" style="margin-right: 1.5em;padding: .2em .3em;width: 90%;float: left;z-index: 999;"> </div> <div id="mce-responses" style="float: left;top: -1.4em;padding: 0em .5em 0em .5em;overflow: hidden;width: 90%;margin: 0 5%;clear: both;"> <div class="response" id="mce-error-response" style="display: none;margin: 1em 0;padding: 1em .5em .5em 0;font-weight: bold;float: left;top: -1.5em;z-index: 1;width: 80%;background: FBE3E4;color: #D12F19;"></div> <div class="response" id="mce-success-response" style="display: none;margin: 1em 0;padding: 1em .5em .5em 0;font-weight: bold;float: left;top: -1.5em;z-index: 1;width: 80%;background: #E3FBE4;color: #529214;"></div> </div> <div><input type="submit" value="Subscribe" onmouseover="this.style.cursor='pointer'" name="subscribe" id="mc-embedded-subscribe" class="submitbutton" style="clear: both;width: auto;display: block;"></div> </fieldset> </form> </div> <script type="text/javascript"> var fnames = new Array();var ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';var err_style = ''; 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