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Strategic Communications and Marketing – University of Illinois

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class="campus-wordmark"> <a class="campus-wordmark__link" href="https://illinois.edu"> <div class="block-i-container"> <svg class="block-i" viewBox="0 0 55 79" xmlns="http://www.w3.org/2000/svg"> <title>Block I logo</title> <path class="block-i__outline" d="M54.2 21.1V0H0v21.1h12v36.1H0v21.1h54.2V57.2h-12V21.1z"></path> <path class="block-i__fill" d="M42.1 18.1h9V3H3v15h9c1.7 0 3 1.3 3 3v36.1c0 1.7-1.3 3-3 3H3v15h48.1v-15h-9c-1.7 0-3-1.3-3-3v-36c0-1.7 1.4-3 3-3z"></path> </svg> </div> <div class="wordmark-container"> University of Illinois Urbana-Champaign </div> </a> </div> <div class="feature-links"> </div> </div> <div class="page-header__bottom"> <div class="site-wordmark"> <!-- <a class="parent" href="#">Parent</a> --> <h1 class="site-name"><a href="/">Strategic Communications and Marketing</a></h1> </div> <div class="site-search"> <form class="search-form" role="search" method="GET" action="/" slot="search"> <input class="search-field" type="search" name="s" 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Lists</a></li> <li><a href="https://brand.illinois.edu/messaging/pronunciation-guide" data-type="link" data-id="https://brand.illinois.edu/messaging/pronunciation-guide">Pronunciation Guide</a></li> <li><a href="https://brand.illinois.edu/messaging/editorial-and-style-guide" data-type="link" data-id="https://brand.illinois.edu/messaging/editorial-and-style-guide">Writing Style Guide</a></li> </ul> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <p class="has-text-align-left"><strong>Explore Webtools</strong><br>Discover free communications tools developed for the university community.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://webtools.illinois.edu/" style="background-color:#13294b">Login to Webtools</a></div> </div> </div> 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data-id="https://stratcom.illinois.edu/social-media-comment-guidelines/">Social Media Comment Guidelines</a></li> </ul> <p></p> <ul class="wp-block-list"> <li><a href="https://stratcom.illinois.edu/resources/trolling-attack-resources/" data-type="link" data-id="https://stratcom.illinois.edu/resources/trolling-attack-resources/">Trolling Attack Resources</a></li> </ul> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left"><strong>Kickstart your campaigns</strong><br>Share your unit's digital marketing needs.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://stratcom.illinois.edu/paid-marketing-and-media-buying/" style="background-color:#13294b">Explore Paid Marketing</a></div> </div> </div></div> </section></li><li class="main-nav_item has-dropdown"><a class="main-nav_link" href="https://stratcom.illinois.edu/photography-and-video/">Photography and Video</a><button class="main-nav_button"><span class="main-nav_indicator"><svg aria-label="Toggle menu" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span></button><section id="dropdown-section-2538" class="main-nav_dropdown"> <ul class="wp-block-list"> <li><a href="https://stratcom.illinois.edu/video-services/" data-type="link" data-id="https://stratcom.illinois.edu/video-services/">Video Services</a></li> <li><a href="https://stratcom.illinois.edu/photography-resources/" data-type="link" data-id="https://stratcom.illinois.edu/photography-resources/">Photography</a></li> <li><a href="https://stratcom.illinois.edu/about/big-ten-network/" data-type="link" data-id="https://stratcom.illinois.edu/about/big-ten-network/">Big Ten Network</a></li> </ul> <ul class="wp-block-list"> <li><a href="https://stratcom.illinois.edu/image-database/" data-type="link" data-id="https://stratcom.illinois.edu/image-database/">Image Database</a></li> <li><a href="https://stratcom.illinois.edu/video-database/" data-type="link" data-id="https://stratcom.illinois.edu/video-database/">Video Database</a></li> <li><a href="https://stratcom.illinois.edu/release-forms/" data-type="link" data-id="https://stratcom.illinois.edu/release-forms/">Talent Release Forms</a></li> <li><a href="https://stratcom.illinois.edu/filming-on-campus/" data-type="link" data-id="https://stratcom.illinois.edu/filming-on-campus/">Filming on Campus</a></li> </ul> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <p class="has-text-align-left"><strong>Find the perfect Illinois photo.</strong><br>Utilize high-quality images for your next project.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://stratcom.illinois.edu/image-database/" style="background-color:#13294b">Learn about the Image Database</a></div> </div> </div> </section></li><li class="main-nav_item has-dropdown"><a class="main-nav_link" href="https://stratcom.illinois.edu/events/">Events</a><button class="main-nav_button"><span class="main-nav_indicator"><svg aria-label="Toggle menu" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span></button><section id="dropdown-section-2471" class="main-nav_dropdown"> <ul class="wp-block-list"> <li><a href="https://stratcom.illinois.edu/in-person-events/" data-type="link" data-id="https://stratcom.illinois.edu/in-person-events/">In-person Events</a></li> <li><a href="https://stratcom.illinois.edu/virtual-events/" data-type="link" data-id="https://stratcom.illinois.edu/virtual-events/">Virtual Events</a></li> <li><a href="https://stratcom.illinois.edu/event-accessibility/" data-type="link" data-id="https://stratcom.illinois.edu/event-accessibility/">Event Accessibility</a></li> <li><a href="https://stratcom.illinois.edu/event-resources/" data-type="link" data-id="https://stratcom.illinois.edu/event-resources/">Event Resources</a></li> </ul> <ul class="wp-block-list"> <li><a href="https://brand.illinois.edu/resources/brand-experts-program" data-type="link" data-id="https://stratcom.illinois.edu/stratcom-workshops/">StratCom Workshops</a></li> <li><a href="https://stratcom.illinois.edu/services/illinois-in-a-box/" data-type="link" data-id="https://stratcom.illinois.edu/services/illinois-in-a-box/">Borrow/Buy Illinois Merch</a></li> <li><a href="https://stratcom.illinois.edu/services/filming-on-campus/" data-type="link" data-id="https://stratcom.illinois.edu/services/filming-on-campus/">Filming on Campus</a></li> <li><a href="https://forms.illinois.edu/sec/1712618805">Senior Leadership Request</a></li> </ul> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex"> <p><strong>Looking for brand training?</strong><br>Learn how to implement the Illinois brand platform.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://stratcom.illinois.edu/stratcom-workshops/" style="background-color:#13294b">Attend a brand workshop</a></div> </div> </div> </section></li><li class="main-nav_item has-dropdown"><a class="main-nav_link" href="https://stratcom.illinois.edu/resources/">Resources</a><button class="main-nav_button"><span class="main-nav_indicator"><svg aria-label="Toggle menu" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z"></path></svg></span></button><section id="dropdown-section-2536" class="main-nav_dropdown"> <ul class="wp-block-list"> <li><a 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data-id="https://stratcom.illinois.edu/free-speech/">Free Speech and Expression</a></li> <li><a href="https://stratcom.illinois.edu/university-statements/" data-type="link" data-id="https://stratcom.illinois.edu/university-statements/">University Statements</a></li> <li><a href="https://stratcom.illinois.edu/freedom-of-information-act/" data-type="link" data-id="https://stratcom.illinois.edu/freedom-of-information-act/">FOIA Requests</a></li> </ul> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <p><strong>Need Illinois-themed tablecloths, banners and more?</strong><br>We have items available to borrow for free.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://stratcom.illinois.edu/services/illinois-in-a-box/" style="background-color:#13294b">Discover Illinois in a Box</a></div> </div> </div> </section></li></ul> </div> </nav> </header> <div id="content" class="site-content"> <section id="primary" class="content-area"> <main id="main" class="site-main"> <div class="hero"> <div class="hero-image"> <img src="https://stratcom.illinois.edu/wp-content/uploads/2024/01/Section-header.png" alt="" /> </div> <div class="title-wrap"> <h1 class="hero-title"> <span class="large-text">Sharing the Illinois Story</span> </h1> </div> </div> <!-- The loop --> <div class="wp-content-wrap"> <article id="post-472" class="post-472 page type-page status-publish hentry"> <div id="overview" class="entry-content"> <h2 class="wp-block-heading">Strategic Communications and Marketing</h2> <p>StratCom supports聽the foundation for all internal and external communications and marketing at the University of Illinois Urbana-Champaign. 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