Ad Controls & Personalisation on Google

<!DOCTYPE html> <html lang="en" scs-locale="en_uk" kcs-locale="en-GB_ALL" path="/privacy/ads-and-data/"> <head> <meta charset="utf-8"> <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> <title>Ad Controls & Personalisation on Google - Google Safety Centre</title> <meta name="referrer" content="no-referrer" /> <meta name="description" content="Discover easy new ways to control the ads you see, set ad preferences, or turn off personalised ads altogether with My Ad Centre." /> <meta property="og:description" content="Discover easy new ways to control the ads you see, set ad preferences, or turn off personalised ads altogether with My Ad Centre."> <meta property="og:title" content="Ad Controls & Personalisation on Google - Google Safety Centre"> <meta property="og:image" content="https://lh3.googleusercontent.com/0IyorRppPX_ZWr3DM0ByCDl2-8HpZc31BLOPKsnLElon17eOpHBVqrIud3rnLYov-TrE2jrgf4Cqn8Z7w0bWwj_ggVF-6AgYpxX1VzPN_MgoxklOjQ=w1200-l80-sg-rj"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <meta property="og:type" content="website"> <meta property="og:url" content="https://safety.google/privacy/ads-and-data/"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@google"> <meta name="twitter:title" content="Ad Controls & Personalisation on Google - Google Safety Centre"> <meta name="twitter:description" content="Discover easy new ways to control the ads you see, set ad preferences, or turn off personalised ads altogether with My Ad Centre."> <meta name="twitter:image" content="https://lh3.googleusercontent.com/0IyorRppPX_ZWr3DM0ByCDl2-8HpZc31BLOPKsnLElon17eOpHBVqrIud3rnLYov-TrE2jrgf4Cqn8Z7w0bWwj_ggVF-6AgYpxX1VzPN_MgoxklOjQ=w1200-l80-sg-rj"> <script nonce="sW2R9tK5jbhQbj-NLjETaA"> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'experiments': '', 'originalLocation': window.location.href, 'pagePath': window.location.pathname, }); function glueCookieNotificationBarLoaded() { (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js',locale_fallback:(document.childNodes[1].attributes['scs-locale'] || {}).value}); var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KQZFTC9') } </script> <link rel="canonical" href="https://safety.google/intl/en_uk/privacy/ads-and-data/"> <link rel="preconnect" href="https://www.gstatic.com"> <link rel="preconnect" href="https://csp.withgoogle.com"> <link rel="preconnect" href="https://www.googletagmanager.com"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link rel="apple-touch-icon-precomposed" sizes="180x180" href="https://www.gstatic.com/images/branding/googleg/2x/googleg_standard_color_192dp.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.gstatic.com/images/branding/product/ico/googleg_standard_32dp.ico"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.gstatic.com/images/branding/product/ico/googleg_standard_16dp.ico"> <link rel="shortcut icon" href="https://www.gstatic.com/images/branding/product/ico/googleg_alldp.ico"> <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Product+Sans:400&lang=en&display=swap" nonce="sW2R9tK5jbhQbj-NLjETaA"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet" nonce="sW2R9tK5jbhQbj-NLjETaA"> <link href="/static-2020/css/index.min.css?cache=4e191fd" rel="stylesheet" nonce="sW2R9tK5jbhQbj-NLjETaA"> <script src="/static-2020/js/detect.min.js?cache=722d5cb" nonce="sW2R9tK5jbhQbj-NLjETaA"></script> <script type="application/ld+json" nonce="sW2R9tK5jbhQbj-NLjETaA"> {"@context":"https://schema.org", "@type":"Organization", "logo":"https://lh3.googleusercontent.com/0IyorRppPX_ZWr3DM0ByCDl2-8HpZc31BLOPKsnLElon17eOpHBVqrIud3rnLYov-TrE2jrgf4Cqn8Z7w0bWwj_ggVF-6AgYpxX1VzPN_MgoxklOjQ", "url":"https://safety.google/privacy/ads-and-data/"} </script> <script type="application/ld+json" nonce="sW2R9tK5jbhQbj-NLjETaA"> {"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "acceptedAnswer": {"@type": "Answer", "text": "We use \u003ca href=\u0027https://myactivity.google.com/myactivity\u0027\u003eyour activity\u003c/a\u003e on Google \u2013 like sites that you visit, apps that you use and things that you\u0027ve searched for, and associated information like location \u2013 to deliver better, more helpful experiences across our products, including ads.\n\nWe never use sensitive information, such as health, race, religion or sexual orientation to tailor the ads that you see. And we don\u2019t use data from Drive, Gmail and Photos for ads, either.\n\nYou can control what information is used to personalise ads and manage your ads preferences with \u003ca href=\u0027https://myadcenter.google.com/\u0027\u003eMy Ad Centre\u003c/a\u003e."}, "name": "What data does Google use for ads?"}, {"@type": "Question", "acceptedAnswer": {"@type": "Answer", "text": "Google uses your information to show you ads that we think are relevant to your interests based on your activities or help you discover something new. \n \n For example, if you\u2019re researching new cars, it\u2019s more useful to see ads featuring promotions from local car dealers than to see generic ads for balcony furniture or pet food. \n \n You\u0027re always in control of your data with \u003ca href=\u0027../privacy-controls/\u0027\u003eeasy-to-use privacy tools\u003c/a\u003e, and it\u0027s always your choice to share information with Google and decide how it\u0027s used for advertising."}, "name": "Why does Google use my information for advertising?"}, {"@type": "Question", "acceptedAnswer": {"@type": "Answer", "text": "No. Your email and your conversations are personal and private. We never show you ads based on what you write in your emails, what you say over the phone, or what you store in services like Google Drive."}, "name": "Does Google read my emails or listen to my phone calls to show me ads?"}, {"@type": "Question", "acceptedAnswer": {"@type": "Answer", "text": "No. We never sell your personal data to anyone."}, "name": "Does Google sell my data to advertisers?"}, {"@type": "Question", "acceptedAnswer": {"@type": "Answer", "text": "Yes. You can visit \u003ca href=\u0027https://myadcenter.google.com/\u0027\u003eMy Ad Centre\u003c/a\u003e to update your preferences or turn off ads personalisation. \n \n If you choose not to see personalised ads, you\u2019ll still see ads, but they will be less relevant."}, "name": "Can I turn off personalised ads completely?"}]} </script> </head> <body class="glue-body"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KQZFTC9" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header class="glue-header glue-header--double" glue-header-options='{"drawer": "true", "stepped_nav": "true"}'> <div id="glue-drawer" class="glue-header__bar glue-header__bar--mobile header"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger glue-header__hamburger--first-tier"> <div class="glue-header__hamburger-wrapper"> <button class="glue-header__drawer-toggle-btn" 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Google Account </a> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header> <main> <div class="modular-page"> <div class="spacer-module spacer-sm7"></div> <div class="glue-page glue-grid animation-containers _ads-and-data-hero-shield fade-in fade-in-init"> <div class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-3-md"></div> <div class="asset-container no-title glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md" aria-label="Google blue security shield has the Google capital G in the middle turning into the silhouette privacy logo." role="application"> <video disableRemotePlayback autoplay muted playsinline data-container-max="120" data-container-min=""> <source src="https://kstatic.googleusercontent.com/files/ea36a1b482159066067658c43b55d1015dacdfe998e0682185edc1e3385727965bf0da93c416f161135d186f22861cee1577a2b88163849a3a0555be19489148" alt="" type="video/mp4"> </video> </div> </div> <div class="spacer-module spacer-sm4"></div> <section class="glue-page main-hero fade-in fade-in-init"> <div class="glue-grid"> <div class="grid-item glue-grid__col glue-grid__col--span-2"></div> <div class="grid-item glue-grid__col glue-grid__col--span-8"> <h1 class="glue-mod-text-center glue-headline glue-headline--headline-1 hero-text orphan-joiner" aria-label="Ads that respect your privacy." >Ads that <span>respect your privacy.</span></h1> </div> </div> <div class="glue-grid glue-mod-spacer-3-top"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> <div class="subcopy glue-headline glue-grid__col--span-4-sm glue-headline--headline-5 glue-mod-text-center glue-grid__col glue-grid__col--span-8-md glue-grid__col--span-6-lg orphan-joiner"> <p>'There is nothing more important than keeping you safe online. Building products that are secure by default, private by design, and that give you control is how we ensure that, every day, you're safer with Google.' <br><br> - Jen Fitzpatrick, Senior Vice President, Core Systems & Experiences at Google</p> </div> </div> </section> <div class="spacer-module spacer-sm7"></div> <section id="ads-and-data-secondary-sticky-nav" class="sticky-secondary-navs "> <div class="gradient"> <div class="sticky-secondary-navs-container"> <a href="#commitments" data-id-element="/privacy/ads-and-data/.4662820194091008.a.1"> Our ads commitments </a> <a href="#controls" data-id-element="/privacy/ads-and-data/.4662820194091008.a.2"> Ad controls </a> <a href="#questions" data-id-element="/privacy/ads-and-data/.4662820194091008.a.3"> Questions about ads </a> </div> </div> </section> <div class="spacer-module spacer-sm7"></div> <div class="modules-container " data-id-element="/privacy/ads-and-data/.ads-and-data-faq-module"> <div class="glue-grid glue-page"> <div class="grid-item glue-grid__col glue-grid__col--span-3 glue-grid__col--span-2-md"></div> <div class="grid-item glue-grid__col glue-grid__col--span-6 glue-grid__col--span-8-md"> <section class="section-hero glue-rel fade-in fade-in-init _-ads-and-data-faq-module-hero"> <span id="commitments" class="anchor"></span> <div class="text-color-blue glue-mod-text-center mobile-alignment-center glue-headline glue-headline--headline-2 font-weight-500 hero-text orphan-joiner" aria-label="Our commitment to responsible advertising." role='heading' aria-level='2'>Our commitment to <span>responsible advertising.</span></div> </section> </div> </div> <div class="spacer-module spacer-sm4"></div> <div id="ads-and-data-faq-module-subhero" class="glue-page fade-in fade-in-init markdown-blocks"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="module-markdown-block _module-markdown-block-6 glue-mod-text-center"> <p class="glue-body--large glue-grey-900 orphan-joiner mobile-alignment-center" aria-label="Keeping the Internet open, private and safe is at the core of everything that we do. We are committed to delivering ads responsibly. Here’s how Google’s privacy principles apply to ads:" >Keeping the Internet open, private and safe is at the core of everything that we do. We are committed to delivering ads responsibly. Here’s how <a href='../../principles/'>Google’s privacy principles</a> apply to ads:</p> </div> </div> </div> </div> <div class="spacer-module spacer-sm7"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We never sell your personal information to anyone." ><span>We never sell </span> your personal information to anyone.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p><b>We never sell your personal information to anyone, including for ads purposes.</b></p> </div> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We are transparent about what data we collect and why." ><span>We are transparent</span> about what data we collect and why.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p>We clearly label ads and sponsored content on our platforms and make it easy for you to understand why specific ads are shown, what information is used and how you can control your Google ad experience. </p> <p>For example, with Search, YouTube and Discover, <a href="https://myadcentre.google.com/">My Ad Centre</a> shows you what information is used for ads and makes it easy to manage that information so that the experience is right for you.</p> </div> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We make it easy for you to control your personal information." ><span>We make it easy </span>for you to control your personal information.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p><b>You’re in control of your information and how it’s used for advertising.</b> <a href="https://myactivity.google.com/myactivity">Your activity</a> on Google – such as sites that you visit and things that you’ve searched for – is used to deliver better, more helpful experiences across our products, including ads, based on your preferences. </p> <p><a href="https://myadcentre.google.com/">My Ad Centre</a> allows you to customise your ad experiences on Google Search, Discover and YouTube to see more of the brands and topics that you like and less of the ones that you don’t. You can also choose to reduce ads about certain sensitive ad topics, including alcohol, dating, gambling, pregnancy and parenting, and weight loss.</p> <p>You can turn off ads personalisation altogether and also permanently delete the activity data tied to your account at any time with the <a href="https://myaccount.google.com/data-and-privacy">data and privacy settings</a>.</p> </div> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We reduce the data that we use to further protect your privacy." ><span>We reduce the data that we use </span>to further protect your privacy.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p><b>We never use sensitive information like health, race, religion or sexual orientation to tailor ads to you.</b></p> <p><b>We never use the content that you create and store in apps like Drive, Gmail and Photos for ads purposes.</b> And to further protect your privacy, we made auto-delete the default for our core activity settings. This means that activity data tied to your account will be automatically and continuously deleted after 18 months, rather than kept until you choose to delete it. </p> <p><b>We’re always looking for ways to keep children safer online, and do not allow ads personalisation for children where we know that they are under 18.</b></p> </div> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We protect you by building products that are secure by default." ><span>We protect you</span> by building products that are secure by default.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p><b>Protecting your privacy and securing your data is core to Google’s work.</b> That’s why all Google products are continuously protected by one of the world’s most advanced security infrastructures. This built-in security <a href="https://blog.google/products/ads-commerce/our-2022-ads-safety-report/">helps detect and prevent evolving online threats</a>, including scams and attempts to obtain personal information through fraudulent ads, to help keep your information safe. </p> <p>Additionally, to help keep you safe, we verify advertisers globally and work to detect bad actors and limit their attempts to misrepresent themselves. You can learn more by visiting our searchable hub of all ads served from verified advertisers with the <a href="https://blog.google/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/">Ads Transparency Centre</a>.</p> </div> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="full-card-no-numbers fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-6 left-container"> <div class="data"> <h3 class="glue-headline glue-headline--headline-3" aria-label="We build advanced privacy technologies and share them with others." ><span>We build advanced privacy technologies</span> and share them with others.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <p><b>You should be able to enjoy your online experience without worrying about what personal information is collected, and by whom.</b> That’s why teams across Google are collaborating with the wider industry to implement the <a href="https://privacysandbox.com/">Privacy Sandbox</a> initiative that aims to make current tracking mechanisms obsolete, and block covert tracking techniques, such as fingerprinting.</p> </div> </div> </div> <div class="spacer-module spacer-sm7"></div></div> <div class="glue-grid glue-page"> <div class="grid-item glue-grid__col glue-grid__col--span-3 glue-grid__col--span-2-md"></div> <div class="grid-item glue-grid__col glue-grid__col--span-6 glue-grid__col--span-8-md"> <section class="section-hero glue-rel fade-in fade-in-init _-ads-hero-1"> <span id="controls" class="anchor"></span> <div class="text-color-blue glue-mod-text-center mobile-alignment-center glue-headline glue-headline--headline-2 font-weight-500 hero-text orphan-joiner" aria-label="Choose the ad experience that’s right for you." role='heading' aria-level='2'><span>Choose the ad experience </span></br>that’s right for you.</div> </section> </div> </div> <div class="spacer-module spacer-sm2"></div> <div id="ads-description-11" class="glue-page fade-in fade-in-init markdown-blocks"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="module-markdown-block _module-markdown-block-6 glue-mod-text-center"> <p class="glue-body--large glue-grey-900 orphan-joiner mobile-alignment-center" aria-label="Easy new ways for you to control the ads you see." >Easy new ways for you to control the ads you see.</p> </div> </div> </div> </div> <style> ._my-ads-container { background: linear-gradient(207deg, #fff 37.58%, #fff 56.8%); } </style> <div class="_my-ads-container background-containers"> <div class="spacer-module spacer-sm5"></div><div class="glue-page glue-grid feature-list-with-animations _ads-ad-controls fade-in fade-in-init" > <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-md glue-mod-order-1-md"></div> <div class="asset-container glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-3-md" aria-label="Mock of My Ad Centre hub page, with controls to customise your ad experience" role="figure"> <picture >  <source srcset="https://lh3.googleusercontent.com/yf2XAjoXMtp1n6MOgjweBIKMubjXgGqVnUqcF_-bz-kece-q3_S2BZUd_QfLOiAINCYe46lG4se_p8MIIxITAGhXMst85IUL_WUGoqycX5TBcACdZdg=w500-rp-e30, https://lh3.googleusercontent.com/yf2XAjoXMtp1n6MOgjweBIKMubjXgGqVnUqcF_-bz-kece-q3_S2BZUd_QfLOiAINCYe46lG4se_p8MIIxITAGhXMst85IUL_WUGoqycX5TBcACdZdg=w1000-rp-e30 2x" loading="lazy" >  <img src="https://lh3.googleusercontent.com/yf2XAjoXMtp1n6MOgjweBIKMubjXgGqVnUqcF_-bz-kece-q3_S2BZUd_QfLOiAINCYe46lG4se_p8MIIxITAGhXMst85IUL_WUGoqycX5TBcACdZdg=w500-rp-e30" class="image-content" loading="lazy" alt="Mock of My Ad Centre hub page, with controls to customise your ad experience"> </picture> </div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-2-md"> <div class="center-content"> <h3 class="mobile-left glue-eyebrow eyebrow"> Ad Controls On Google </h3> <h4 class="mobile-left glue-headline glue-headline--headline-4 title orphan-joiner "> With My Ad Centre, it’s easier than ever to control the ads you see across Google Search, YouTube, and Discover. </h4> <div class="mobile-left text-description glue-grey-700"> <p>My Ad Centre makes it easy to control the information used to show you ads. This includes information associated with your Google Account and what we estimate about your interests based on your activity. You can also use My Ad Centre to customise your ad experience so that you see more of the brands you like, and limit the ones you don’t. You can also permanently delete the activity data tied to your account at any time.</p> </div> <div class="glue-mod-spacer-3-top"></div> <div class="mobile-left link-item"> <a class="glue-button glue-button--low-emphasis main-cta " href="https://myadcenter.google.com/" aria-label="Go to My Ad Centre" data-id-element="/privacy/ads-and-data/.5448701434789888.a.1"> <span>Go to My Ad Centre</span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--social"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#open-in-new"></use> </svg> </a> </div> </div> </div> </div><div class="spacer-module spacer-sm6"></div><div class="glue-page glue-grid feature-list-with-animations _ads-ad-controls-beyond fade-in fade-in-init" > <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-md glue-mod-order-1-md"></div> <div class="asset-container glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-3-md" aria-label="A phone featuring Ad Personalisation being turned off in Google Account and a list of ad categories beneath it" role="application"> <video class="" loop disableRemotePlayback autoplay muted playsinline> <source src="https://kstatic.googleusercontent.com/files/7dec662c740e92862da6ddc89a7991915b4bddc92885a8e02f9268ddb8672f538ef2769a6ff5a07ff30593be97197325ae843416bbc04c0d57ed98b6ad1db302" alt="" type="video/mp4"> </video> </div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-2-md"> <div class="center-content"> <h3 class="mobile-left glue-eyebrow eyebrow"> Ad Controls Beyond Google </h3> <h4 class="mobile-left glue-headline glue-headline--headline-4 title orphan-joiner "> Use Ad Settings to control your ads on third-party sites and apps </h4> <div class="mobile-left text-description glue-grey-700"> <p>As part of your online ad experience, you likely see ads from businesses that use Google to advertise across certain websites and apps. To control these ads, visit <a href='https://adssettings.google.com/authenticated'>Ad Settings</a> to easily manage the information that is used to show you ads. This includes information you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that use our advertising platform to show ads.</p> </div> <h4 class="mobile-left glue-mod-spacer-5-top glue-headline title glue-headline--headline-4 orphan-joiner"> Turn off personalised ads whenever you want </h4> <div class="mobile-left text-description glue-grey-700"> <p>You can also turn off personalised ads altogether. You’ll still see ads, but they’ll most likely be less relevant to your interests. Your settings will apply anywhere you’re signed in with your Google Account.</p> </div> <div class="glue-mod-spacer-3-top"></div> <div class="mobile-left link-item"> <a class="glue-button glue-button--low-emphasis main-cta " href="https://myadcenter.google.com/" aria-label="Go to My Ad Centre" data-id-element="/privacy/ads-and-data/.4599063152558080.a.1"> <span>Go to My Ad Centre</span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--social"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#open-in-new"></use> </svg> </a> </div> <div class="mobile-left link-item"> <a class="glue-button glue-button--low-emphasis main-cta " href="https://adssettings.google.com/partnerads?hl=en" aria-label="Go to Ad Settings" data-id-element="/privacy/ads-and-data/.4599063152558080.a.2"> <span>Go to Ad Settings</span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--social"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#open-in-new"></use> </svg> </a> </div> </div> </div> </div><div class="spacer-module spacer-sm7"></div></div> <div class="glue-page line-separator fade-in fade-in-init"> <div class="line glue-bg-grey-100 big" style="height: 2px"></div> </div> <div class="spacer-module spacer-sm7"></div> <div class="glue-grid glue-page"> <div class="grid-item glue-grid__col glue-grid__col--span-3 glue-grid__col--span-2-md"></div> <div class="grid-item glue-grid__col glue-grid__col--span-6 glue-grid__col--span-8-md"> <section class="section-hero glue-rel fade-in fade-in-init _-ads-hero-2"> <span id="questions" class="anchor"></span> <div class="text-color-blue glue-mod-text-center mobile-alignment-center glue-headline glue-headline--headline-2 font-weight-500 hero-text orphan-joiner" aria-label="Learn more about the ads you see." role='heading' aria-level='2'><span>Learn more about <br/>the ads</span> you see.</div> </section> </div> </div> <div class="spacer-module spacer-sm5"></div> <div class="glue-page glue-grid feature-list-with-animations _ads-why-this-ad fade-in fade-in-init" > <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-md glue-mod-order-1-md"></div> <div class="asset-container glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-3-md" aria-label="A phone featuring an ad on a YouTube video and "Why this ad?" explaining what the ad was based on" role="application"> <video class="" loop disableRemotePlayback autoplay muted playsinline> <source src="https://kstatic.googleusercontent.com/files/f83bfa1622f85a8ac5ccfef0ca4a616cd0377755ccbf6df23a2f423ce782d00dce48d6c3d10d11595e873b4e33c3141ca9e25fd980d7da3b1b0aa47a870e5d60" alt="" type="video/mp4"> </video> </div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-2-md"> <div class="center-content"> <h3 class="mobile-left glue-eyebrow eyebrow"> Why this ad </h3> <h4 class="mobile-left glue-headline glue-headline--headline-4 title orphan-joiner "> See what data we use to show ads </h4> <div class="mobile-left text-description glue-grey-700"> <p>The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.</p> </div> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="glue-page glue-grid feature-list-with-animations _ads-advertiser-identity-verification fade-in fade-in-init" > <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-md glue-mod-order-1-md"></div> <div class="asset-container glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-3-md" aria-label="Mock of “Who paid for this ad” page within My Ad Centre that shows how much the advertiser paid for a given ad" role="figure"> <picture >  <source srcset="https://lh3.googleusercontent.com/Crr21diCUU-3U6GOP3E-3MogG7w16fTJaLgdH1SFKYAlkzGGO3BukbV1BD_aMOqfxQS-eq1kkh7uxv4stBks4A3Q8kXrU4jBXIXQWw0qqNLh9kxOdUI=w500-rp-e30, https://lh3.googleusercontent.com/Crr21diCUU-3U6GOP3E-3MogG7w16fTJaLgdH1SFKYAlkzGGO3BukbV1BD_aMOqfxQS-eq1kkh7uxv4stBks4A3Q8kXrU4jBXIXQWw0qqNLh9kxOdUI=w1000-rp-e30 2x" loading="lazy" >  <img src="https://lh3.googleusercontent.com/Crr21diCUU-3U6GOP3E-3MogG7w16fTJaLgdH1SFKYAlkzGGO3BukbV1BD_aMOqfxQS-eq1kkh7uxv4stBks4A3Q8kXrU4jBXIXQWw0qqNLh9kxOdUI=w500-rp-e30" class="image-content" loading="lazy" alt="Mock of “Who paid for this ad” page within My Ad Centre that shows how much the advertiser paid for a given ad"> </picture> </div> <div class="glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-mod-order-2-md"> <div class="center-content"> <h3 class="mobile-left glue-eyebrow eyebrow"> Advertiser identity verification </h3> <h4 class="mobile-left glue-headline glue-headline--headline-4 title orphan-joiner "> Learn about the advertisers behind the ads you see </h4> <div class="mobile-left text-description glue-grey-700"> <p>To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a <a href='https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/'>verification programme</a> in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.</p> <p>If you want to find out more – such as which ads were shown in a certain region or the format of the ad – you can visit the Ads Transparency Centre, a searchable hub of all ads across YouTube, Search and Display served from verified advertisers. You can access the Ads Transparency Centre directly, or by visiting <a href='https://myadcenter.google.com/'>My Ad Centre</a> through the three-dot menu next to the ads that you see.</p> <p>Visit the <a href='https://adstransparency.google.com/?region=US'>Ads Transparency Centre </a></p> </div> </div> </div> </div> <div class="spacer-module spacer-sm7"></div> <div class="glue-page line-separator fade-in fade-in-init"> <div class="line glue-bg-grey-100 big" style="height: 2px"></div> </div> <div class="spacer-module spacer-sm7"></div> <div class="modules-container " data-id-element="/privacy/ads-and-data/.my-ads-faq-module"> <div class="glue-grid glue-page"> <div class="grid-item glue-grid__col glue-grid__col--span-3 glue-grid__col--span-2-md"></div> <div class="grid-item glue-grid__col glue-grid__col--span-6 glue-grid__col--span-8-md"> <section class="section-hero glue-rel fade-in fade-in-init _-my-ads-faq-hero"> <span id="my-ads-faq-hero" class="anchor"></span> <div class="text-color-blue glue-mod-text-center mobile-alignment-center glue-headline glue-headline--headline-2 font-weight-500 hero-text orphan-joiner" aria-label="Learn more about the questions people are asking about ads." role='heading' aria-level='2'>Learn more about the <span>questions people are asking about ads.</span></div> </section> </div> </div> <div class="spacer-module spacer-sm6"></div> <section class="glue-page _my-ads-faq-expansion-panel"> <div class="glue-grid fade-in fade-in-init"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="my-ads-faq-expansion-panel" class="product-expansion-panel " data-visible-items="0"> <div class="glue-expansion-panels" data-glue-expansion-panels-key="panel-group-my-ads-faq-expansion-panel"> <div class="glue-mod-text-right cta-toggle-all"> <button class="glue-expansion-panels-toggle-all glue-button glue-button--low-emphasis glue-button--icon-right"> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--expanded"> Expand all </span> <span class="glue-expansion-panels__toggle-text glue-expansion-panels__toggle-text--collapsed collapse-label"> Collapse all </span> <svg class="glue-icon" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-all"></use> </svg> </button> </div> <div id="ads-faq-what-data" class="glue-expansion-panel "> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="panel-my-ads-faq-expansion-panel-1"> <h3 class="glue-expansion-panel__button-header" aria-label="What data does Google use for ads?" >What data does Google use for ads?</h3> <svg class="glue-icon glue-expansion-panel__button-arrow" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-more"></use> </svg> </div> <div id="panel-my-ads-faq-expansion-panel-1" class="glue-expansion-panel-content" data-glue-expansion-panel-initial="expanded" > <div> <div class="glue-grid glue-mod-spacer-3-bottom glue-mod-spacer-3-top"> <div class="product-expansion-panel-item-texts glue-grid__col glue-grid__col--span-7"> <div class="glue-grey-700"> <p>We use <a href='https://myactivity.google.com/myactivity'>your activity</a> on Google – like sites that you visit, apps that you use and things that you've searched for, and associated information like location – to deliver better, more helpful experiences across our products, including ads.</p> <p>We never use sensitive information, such as health, race, religion or sexual orientation to tailor the ads that you see. And we don’t use data from Drive, Gmail and Photos for ads, either.</p> <p>You can control what information is used to personalise ads and manage your ads preferences with <a href='https://myadcenter.google.com/'>My Ad Centre</a>.</p> </div> </div> </div> </div> </div> </div> <div id="ads-faq-advertising-information" class="glue-expansion-panel "> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="panel-my-ads-faq-expansion-panel-2"> <h3 class="glue-expansion-panel__button-header" aria-label="Why does Google use my information for advertising?" >Why does Google use my information for advertising?</h3> <svg class="glue-icon glue-expansion-panel__button-arrow" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-more"></use> </svg> </div> <div id="panel-my-ads-faq-expansion-panel-2" class="glue-expansion-panel-content" > <div> <div class="glue-grid glue-mod-spacer-3-bottom glue-mod-spacer-3-top"> <div class="product-expansion-panel-item-texts glue-grid__col glue-grid__col--span-7"> <div class="glue-grey-700"> <p>Google uses your information to show you ads that we think are relevant to your interests based on your activities or help you discover something new. </p> <p>For example, if you’re researching new cars, it’s more useful to see ads featuring promotions from local car dealers than to see generic ads for balcony furniture or pet food. </p> <p>You're always in control of your data with <a href='../privacy-controls/'>easy-to-use privacy tools</a>, and it's always your choice to share information with Google and decide how it's used for advertising.</p> </div> </div> </div> </div> </div> </div> <div id="ads-faq-does-google-read-my-emails" class="glue-expansion-panel "> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="panel-my-ads-faq-expansion-panel-3"> <h3 class="glue-expansion-panel__button-header" aria-label="Does Google read my emails or listen to my phone calls to show me ads?" >Does Google read my emails or listen to my phone calls to show me ads?</h3> <svg class="glue-icon glue-expansion-panel__button-arrow" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-more"></use> </svg> </div> <div id="panel-my-ads-faq-expansion-panel-3" class="glue-expansion-panel-content" > <div> <div class="glue-grid glue-mod-spacer-3-bottom glue-mod-spacer-3-top"> <div class="product-expansion-panel-item-texts glue-grid__col glue-grid__col--span-7"> <div class="glue-grey-700"> <p>No. Your email and your conversations are personal and private. We never show you ads based on what you write in your emails, what you say over the phone, or what you store in services like Google Drive.</p> </div> </div> </div> </div> </div> </div> <div id="ads-faq-does-google-sell-to-advertisers" class="glue-expansion-panel "> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="panel-my-ads-faq-expansion-panel-4"> <h3 class="glue-expansion-panel__button-header" aria-label="Does Google sell my data to advertisers?" >Does Google sell my data to advertisers?</h3> <svg class="glue-icon glue-expansion-panel__button-arrow" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-more"></use> </svg> </div> <div id="panel-my-ads-faq-expansion-panel-4" class="glue-expansion-panel-content" > <div> <div class="glue-grid glue-mod-spacer-3-bottom glue-mod-spacer-3-top"> <div class="product-expansion-panel-item-texts glue-grid__col glue-grid__col--span-7"> <div class="glue-grey-700"> <p>No. We never sell your personal data to anyone.</p> </div> </div> </div> </div> </div> </div> <div id="ads-faq-turn-off-personalized-ads" class="glue-expansion-panel "> <div class="glue-expansion-panel-toggle" data-glue-expansion-panel-toggle-for="panel-my-ads-faq-expansion-panel-5"> <h3 class="glue-expansion-panel__button-header" aria-label="Can I turn off personalised ads completely?" >Can I turn off personalised ads completely?</h3> <svg class="glue-icon glue-expansion-panel__button-arrow" role="presentation" aria-hidden="true"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#expand-more"></use> </svg> </div> <div id="panel-my-ads-faq-expansion-panel-5" class="glue-expansion-panel-content" > <div> <div class="glue-grid glue-mod-spacer-3-bottom glue-mod-spacer-3-top"> <div class="product-expansion-panel-item-texts glue-grid__col glue-grid__col--span-7"> <div class="glue-grey-700"> <p>Yes. You can visit <a href='https://myadcenter.google.com/'>My Ad Centre</a> to update your preferences or turn off ads personalisation. </p> <p>If you choose not to see personalised ads, you’ll still see ads, but they will be less relevant.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section></div> <div class="spacer-module spacer-sm8"></div> <section class="card-galleries cards-4"> <picture class="logo glue-mod-spacer-2-bottom" >  <source srcset="https://lh3.googleusercontent.com/4woY8xXJcC63WushoIfdN3Z5P7NWgLC9zTScrO5qRb6FfV6xZN2vgE5LDf-kc9tqUZA8E7OsmkHeux7Zmq5_4yRl1Th90uOWx1tc_FNi4TOc6dEPKqWT=w182-l90-sg-c0xffffff-e30, https://lh3.googleusercontent.com/4woY8xXJcC63WushoIfdN3Z5P7NWgLC9zTScrO5qRb6FfV6xZN2vgE5LDf-kc9tqUZA8E7OsmkHeux7Zmq5_4yRl1Th90uOWx1tc_FNi4TOc6dEPKqWT=w364-l90-sg-c0xffffff-e30 2x" loading="lazy" >  <img src="https://lh3.googleusercontent.com/4woY8xXJcC63WushoIfdN3Z5P7NWgLC9zTScrO5qRb6FfV6xZN2vgE5LDf-kc9tqUZA8E7OsmkHeux7Zmq5_4yRl1Th90uOWx1tc_FNi4TOc6dEPKqWT=w182-l90-sg-c0xffffff-e30" class="" loading="lazy" alt="Blue safety shield with pointed tip and Google's capital G logo in the middle."> </picture> <div class="glue-mod-text-center glue-headline glue-headline--headline-3 main-title" aria-label="Explore more ways that we keep you safe online." >Explore more ways that we<br/> keep you safe online.</div> <div class="desktop glue-mod-spacer-5-top glue-mod-spacer-8-bottom"> <a class="card glue-mod-box-shadow-2" href="../../security/built-in-protection/" data-id-element="/privacy/ads-and-data/.6273917824794624.a.1.1"> <div class="title glue-mod-spacer-1-bottom">Built-in security</div> <div class="description">Learn more about our automatic security protections.</div> <svg role="presentation" aria-hidden="true" class="icon glue-icon glue-icon--arrow-forward"> <use 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