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Best Content Marketing Software in 2024 | FinancesOnline
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class="page-category__bc"> <ul> <li><a href="https://financesonline.com" title="Home">Home</a></li> <li><a href="/c/marketing-software/">Marketing Software</a></li> <li>Content Marketing Software</li> </ul> <div class="clearfix"></div> </div> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/content-marketing-software/" data-target="#top20-tab" data-term="125" data-nojs="true" data-small-cat="true" > <h1>Best Content Marketing Software in 2024</h1> </a> <a class="page-category__tab " href="/c/content-marketing-software/?top10" data-target="#top10-tab" data-term="125">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="125"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Content Marketing Software?</h3> <p>Content marketing software is used by businesses of all sizes and in all industries to create and execute content strategies that present information in effective ways to capture the attention of their target audience. Marketing teams use these applications to manage the creation, sourcing, distribution, and availability of content. They can also utilize the system to track access to that content and make alterations as required by identifying user preferences.<a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> The common types of content used for marketing include text material, images, videos, and infographics. If you are looking for more information, you can browse our complete reviews of the leading apps in this category. Don't forget to look at <a href='https://reviews.financesonline.com/p/hubspot-marketing-hub/'>HubSpot Marketing Hub</a> which is currently on top of the list.<a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>To prepare this list of best Content Marketing Software we have examined 304 different apps currently present on the market, contrasting their features, how easy are they are to learn, client support, available integrations as well as mobile device support with our exclusive <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating system. This ranking has been prepared by Nestor Gilbert, our software authority dedicated to the Content Marketing Software category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Content Marketing Software</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="125" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>1. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3dyaWtlLWNvbnRlbnQvI2NhdGVnb3J5PWNvbnRlbnQtbWFya2V0aW5nLXNvZnR3YXJl"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Wrike reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013.png 186w, https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-118869" data-id="118869" type="checkbox"> <span></span> <label for="compare-118869">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/wrike-content/" title="Wrike"> <span>2. </span> Wrike </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A collaboration software with user-friendly navigation and flexible project views for easier project management. It gives you a bird's eye view of your projects to get a better feel of the progress of your efforts. Moreover, its powerful reporting and analytics tools also help you generate accurate reports with actionable insights. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3dyaWtlY29udGVudC8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>3. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.4</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS1jb250ZW50LW1hcmtldGluZy8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2NvbnRlbnRseS8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Contently reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-233905" data-id="233905" type="checkbox"> <span></span> <label for="compare-233905">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/contently/" title="Contently"> <span>4. </span> Contently </a> </h4> <span>Our score: <span class="blue">9.2</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A content service provider, content management platform, and talent marketplace. Contently targets businesses that have no dedicated content team by providing access to a network of creative professionals. It also offers content strategy services to help you launch, measure, and sustain your content marketing strategy in a robust enterprise platform.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2NvbnRlbnRseS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlbXJ1c2gvI2NhdGVnb3J5PWNvbnRlbnQtbWFya2V0aW5nLXNvZnR3YXJl"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Semrush reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/semrush-logo-1-1.png 186w, https://s.financesonline.com/uploads/2020/12/semrush-logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-15900" data-id="15900" type="checkbox"> <span></span> <label for="compare-15900">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/semrush/" title="Semrush"> <span>5. </span> Semrush </a> </h4> <span>Our score: <span class="blue">9.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL29wdGltaXplbHkvI2NhdGVnb3J5PWNvbnRlbnQtbWFya2V0aW5nLXNvZnR3YXJl"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Optimizely reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Optimizely-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Optimizely-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31420" data-id="31420" type="checkbox"> <span></span> <label for="compare-31420">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/optimizely/" title="Optimizely"> <span>6. </span> Optimizely </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3BlcmNvbGF0ZS8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Percolate reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2016/08/Percolate_logo1.png 200w, https://s.financesonline.com/uploads/2016/08/Percolate_logo1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-30007" data-id="30007" type="checkbox"> <span></span> <label for="compare-30007">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/percolate/" title="Percolate"> <span>7. </span> Percolate </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">91%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Percolate is a marketing software tool that enables you to carry out all marketing activities from a single hub. This marketing solution caters to marketing service providers and delivers planning and campaign management, content marketing and asset management, distribution and social relationship management, and marketing analytics.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21heXBsZS8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mayple reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1.png 186w, https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-197966" data-id="197966" type="checkbox"> <span></span> <label for="compare-197966">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mayple/" title="Mayple"> <span>8. </span> Mayple </a> </h4> <span>Our score: <span class="blue">8.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">96%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2JlYW1lci8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Beamer reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/09/Beamer-logo2.png 186w, https://s.financesonline.com/uploads/2019/09/Beamer-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-125433" data-id="125433" type="checkbox"> <span></span> <label for="compare-125433">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/beamer/" title="Beamer"> <span>9. </span> Beamer </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">95%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An easy to use newsfeed and changelog platform to simplify product launches, updates, and other newsfeed announcements. Beamer can add posts, images, GIFs, and video clips to keep the posts engaging. This user-friendly platform also comes with post scheduling, user segmentation, Wordpress plugin, and advanced analytics tools among others.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2JyaWdodGluZm8vI2NhdGVnb3J5PWNvbnRlbnQtbWFya2V0aW5nLXNvZnR3YXJl"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="BrightInfo reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2.png 186w, https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-36302" data-id="36302" type="checkbox"> <span></span> <label for="compare-36302">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/brightinfo/" title="BrightInfo"> <span>10. </span> BrightInfo </a> </h4> <span>Our score: <span class="blue">8.4</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>BrightInfo is a real-time personalization engine that uses a proprietary algorithm to match relevant content with your website visitor鈥檚 behavior. This intelligent solution assesses the specific needs of each visitor. With its powerful automated content matching strategy, BrightInfo keeps your visitors engaged to increase conversion opportunities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2V2ZXJnYWdlLyNjYXRlZ29yeT1jb250ZW50LW1hcmtldGluZy1zb2Z0d2FyZQ=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Evergage reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Evergage-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Evergage-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div 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fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2FkcGxheWVyLXByby8jY2F0ZWdvcnk9Y29udGVudC1tYXJrZXRpbmctc29mdHdhcmU="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AdPlayer.Pro reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/09/adplayer-logo-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/09/adplayer-logo-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-263905" data-id="263905" type="checkbox"> <span></span> <label for="compare-263905">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/adplayer-pro/" title="AdPlayer.Pro"> <span>12. </span> AdPlayer.Pro </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>AdPlayer.Pro is an advanced outstream video ads solution that enables you and your team to monetize your videos and improve ad viewability.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="125" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Content Marketing Software that you might want to browse through:</p> <ul> <li><a href="/c/marketing-software/" title="Marketing Software">Marketing Software</a><li><a href="/c/campaign-management-software/" title="Campaign Management Software">Campaign Management Software</a><li><a href="/c/campaign-management-software/free/" title="Free Campaign Management Software">Free Campaign Management Software</a><li><a href="/c/demand-generation-software/" title="Demand Generation Software">Demand Generation Software</a><li><a href="/c/email-marketing-software/" title="Email Marketing Software">Email Marketing Software</a><li><a href="/c/email-marketing-software/b2b/" title="Email Marketing Software for B2B">Email Marketing Software for B2B</a><li><a href="/c/email-marketing-software/b2c/" title="Email Marketing Software for B2C">Email Marketing Software for B2C</a><li><a 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Software">Social Media Monitoring Software</a><li><a href="/c/social-media-monitoring-software/free/" title="Free Social Media Monitoring Software">Free Social Media Monitoring Software</a><li><a href="/c/social-media-monitoring-software/small-business/" title="Social Media Monitoring Software for Small Business">Social Media Monitoring Software for Small Business</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Content Marketing Software Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2020/07/Content-Marketing-Software.jpg 1000w, https://s.financesonline.com/uploads/2020/07/Content-Marketing-Software-300x145.jpg 300w, https://s.financesonline.com/uploads/2020/07/Content-Marketing-Software-768x371.jpg 768w, https://s.financesonline.com/uploads/2020/07/Content-Marketing-Software-93x45.jpg 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>Nowadays, when a large part of a company’s success depends on how it is being marketed online, content managers are becoming a growing concern. Providing customers with quality content closes approximately 60% of every sales deal, due to the fact that their gauge for information can be easily satisfied with digital research, being a primate in trustworthiness compared to sales reps’ first-hand information. The reason is obvious: customers like to explore stuff from the comfort of their armchair, and they don’t mind saving money/time while doing it.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>Operating in a world of inbound marketing efforts, companies find themselves obliged to follow the stream, knowing that anything other than this would create a risk of not being able to respond to a wide range of buyer concerns. Needless to say, one has to impose his presence on the market by spreading well-organized content, the failure of which hides the biggest possible hazard for every business: not being noticed.</p> <p style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><span style="font-weight: 400;">A good course of action is to sign up for at least a few free trial plans or demo from providers of popular content marketing tools. With that method, you will have the opportunity to test the list of important elements and you will get a good comparison of the capabilities of various programs. The best thing to do in order to find the best Content Marketing Software for enterprises or smaller businesses is to try platforms that currently have the highest rankings in the SmartScore and Customer Satisfaction Rating in our content marketing software reviews such as <a href="https://reviews.financesonline.com/p/inboundli/">Inboundli reviews</a>, <a href="https://reviews.financesonline.com/p/rankactive/">RankActive</a>, and <a href="https://reviews.financesonline.com/p/sunny-landing-pages/">Sunny Landing Pages</a>. </span></p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>Before jumping on the bandwagon and deciding on the best among Content Marketing tools for your company, try to understand the details of your marketing needs, and check whether you fall within some of the following categories:</p> <ul> <li><strong>Individuals and Small Businesses looking to measure content effects</strong>. Your content highlights both the good sides if your product, and the way towards it. It takes only a single attempt to see how customers react to your content in order to deliver such that can guide both parties to a successful deal. The CMS, obviously, will help you measure the effects of what you’ve been doing for the purpose.</li> <li><strong>Medium Businesses looking to become more visible</strong>. It doesn’t help to overwhelm people with content so that they would become more aware of your brand – what it takes is for the brand to be mentioned in popular places. There are two essential benefits of sharing content on followed websites: access to a large audience of potential buyers; and becoming a trustworthy brand.</li> <li><strong>Large Businesses looking to highlight the quality of their products.</strong> The core intention of large businesses’ content should be to expose the good sides of their products, so that readers would be interested to learn more about them. With a good CMS, they know what to focus on, and how to deliver involving and entertaining work that can drive profit in the long run.</li> </ul> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-content-marketing-software"><span class="cat-icon cat-icon--examples"></span>What are Examples of Content Marketing Software?</h3> <div class="article-section__text"> <ul> <li><strong><a href="https://reviews.financesonline.com/p/ontraport/">ONTRAPORT</a></strong>: A unified business platform for small business and medium-sized companies that allows users to handle content, marketing, sales, and information management with a single tool.</li> <li><strong><a href="https://reviews.financesonline.com/p/reevoo/">Reevoo</a></strong>: A reliable platform for providing authentic content with a variety of powerful content gathering features and visibility tools.</li> <li><strong><a href="https://reviews.financesonline.com/p/cxense-insight/">Cxense Insight</a></strong>: A popular marketing tool for capturing relevant traffic and providing a better user experience. Editorial teams can benefit from its robust features and intuitive dashboards.</li> <li><strong><a href="https://reviews.financesonline.com/p/inboundli/">Inboundli</a>:</strong> A well-known curation and research solution that bolsters reach and improves the identification and performance of quality marketing strategies.</li> <li><strong><a href="https://reviews.financesonline.com/p/rankactive/">RankActive</a></strong>: An advanced application that tracks users’ online presence, and uses an advanced suite of visibility tools to improve their search engine rankings.</li> </ul> </div> </div><div class="article-section"> <h3 id="types-of-content-marketing-software"><span class="cat-icon cat-icon--types"></span>Types of Content Marketing Software</h3> <div class="article-section__text"> <p>Depending on deployment, you can choose one of these popular content marketing software tools:</p> <ul> <li><strong>On-premise</strong> <strong>CMSs</strong>– You pay a one-time license fee to install the software on your server in your office premises. You pay only once and can keep the system under your control. Still, you have to pay high upfront costs for the license fee, servers, maintenance, and IT support team.</li> <li><strong>SaaS and cloud-hosted CMSs</strong> – The vendors maintain your data on their server. You only need to pay a relatively low monthly or annual fee based on the number of users who access the system via the Internet. The main benefit is obviously the cost, but you don’t have to worry about maintaining the server and using a technical support team. The vendor takes care of maintenance and upgrades, and some offer regular data backups as well. SaaS package prices are calculated based on the number of users and clients, as well as features used. Large companies can make use of enterprise solutions for which vendors offer pricing by quote. Cloud-hosted CMSs, on the other hand, are open source and free to use.</li> </ul> </div> </div><div class="article-section"> <h3 id="key-features-of-content-management-software"><span class="cat-icon cat-icon--key-features"></span>Key Features of Content Management Software</h3> <div class="article-section__text"> <p>In the case of CMS elementary features, our detailed comparisons show that the set is quite similar for both small and large companies, depending on their needs and the price they can afford to pay. Still, there are a few basic features each content management system should offer:</p> <ul> <li><strong>Scalability and High Performance</strong>. Caching is one of the most important tactics for boosting a website’s performance, and it is exactly where your content management system comes handiest. Advanced CMSs offer a variety of caching levels, each of them customizable and easy to understand.</li> <li><strong>Extensions and Integrations</strong>. You’re not supposed to adjust your current software infrastructure to your new CMS, but the other way around. The system should simply blend with your other applications, including in particular CRMs, ERPs, mobile apps, social networks, etc.</li> <li><strong>Security Management</strong>. Is it really worth to automate content management online if you can’t protect it? Security is a number one priority, and your CMS must provide it via modules, content permissions, roles, multilevel authentications, and so on.</li> <li><strong>Basic Online Marketing Suite</strong>. There should be a whole suite of basic marketing tools to allow users to optimize their customer-centric marketing efforts through all channels.</li> <li><strong>Mobile Support</strong>. It is no longer enough to purchase a desktop CMS version, but to find one that supports mobile devices as well. Both you and your agents should be able to manage and track content on the go, so look for a tool that is available both as an Android and iOS app.</li> <li><strong>Content Sharing and Distribution</strong>. Part of an effective content marketing strategy targetted distribution. This effort, however, does not solely lie on your shoulders. If your content meets the standards and needs of your audience, they will do the work as you reap the benefits. Shareable content is another standard feature of a CMS, but the number of channels your content can be shared with would sometimes vary depending on a CMS’ integration capabilities.</li> <li><strong>Reliable Support</strong>. Software solutions, regardless of sophistication, can experience technical issues that require intervention from the provider’s end. In critical times such as these, a reliable support team can save your campaign.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-content-management-software"><span class="cat-icon cat-icon--benefits"></span>Benefits of Content Management Software</h3> <div class="article-section__text"> <p>Is a CMS going to make your marketing strategy more effective? Well, the odds lean on the positive side of the axis, but the trouble is that there are too many non-that-sensible choices that can confuse you.</p> <p>Most systems out there burn out in their own desire to reveal information, and they provide tremendous marketing landscapes and advanced observance functionality buckets with no real power to impact your decisions. As a consequence, you may find yourself on top of the landscape, absolutely absorbed by information, and without any clue on what to do.</p> <p>Therefore, we feel obliged to warn you: Not every product will fulfill your expectations. Most of them will tackle important processes externally, or will focus instead on a tiny piece of the puzzle that doesn’t really matter that much. The strategy is to look for a tool that can: redefine your marketing strategy by comparing information; make you more social-aware using alerts and notifications; and be well-integrated with the software infrastructure that is already in place.</p> <p>It’s true: the first advantage of using a CMS everyone would point out is back-link creation, even if that’s not quite what you’d expect after running a famous content management system, and paying a remarkable amount for it. Back-links are more of a side effect, or an outcome from the following benefits:</p> <ul> <li style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><strong>Improved Content Quality.</strong> Spreading content around won’t make your business more competitive, unless what you’re sharing is strategically produced, properly-targeted, and consistently better than your competitors’. Technology will help you streamline the process of creating such content because it will reorganize your assets and resources, and it will ensure that the information you’re trying to distribute meats the basic standard of your brand.</li> <li style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><strong>Content-Targeting of Potential Buyers.</strong> Content is only apparently widespread to reach out large masses – the genuine purpose of every piece is to target a specific group, while the best ones managed to go even beyond expectations. The role of a good content marketer is to help you familiarize with the interests of the group you’re targeting, and to align your campaign with their expectations.</li> <li style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><strong>Out-of-the-Box Analytics</strong>. Both production and performance analytics are critical components of every content management system – their role is to discover flaws and inefficiencies in your marketing strategy, or to simply compare whether you’ve met the necessary quotas such as revenue and lead numbers. Together with basic metrics (timing, output, and contributor’s power), proper content managers offer a list of advanced ones you never knew were critical to your marketing performance: social shares, unique visitors, call-to-action success, lead generation, etc.</li> <li style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><strong>Effective Distribution.</strong> What would be the purpose of your content if it cannot be seen? Good results depend solely on effective distribution, namely publishing in on appropriate platforms and transmission channels. Content management systems serve to capture the best opportunities, improving at the same time the internal distribution of content in the dawn of the publishing moment.</li> <li style="line-height: 18.0pt; orphans: auto; text-align: start; widows: 1; -webkit-text-stroke-width: 0px; word-spacing: 0px;"><strong>Uncompromised Integrations.</strong> A CNS won’t be of any value for you if it is not well-integrated with your software infrastructure. Therefore, you have to consider all technological marketers you’re already using to produce, distribute, and track content, and to find a program which can function smoothly with all of them. Even independently, CMSs are valuable project management tools, but integrations help you make the most of them.</li> <li><strong>Established Authority.</strong> Veering a bit from the technical aspect of content marketing, quality content can build your company’s online reputation. By demonstrating your expertise in the industry you are in through your content–coupled with the effective strategies of targeting the right audience at the right time–you can achieve a high level of credibility as a main source of information and effortlessly be on top of the search rankings.</li> </ul> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--default"></span>Latest Trends</h3> <div class="article-section__text"> <p><b>Hyper-personalization:</b><span style="font-weight: 400;"> Automated personalization that goes beyond audience segmentation is a marketer’s dream. Nowadays, hyper-personalization achieves this by leveraging AI technologies to take content personalization to a whole new level. down to the customer’s real-time online behavior. Personalization is no longer just about customer information, click rates, open rates, and survey data, real-time behavioral insights have now entered the picture and teamed up with machine learning to help businesses connect with their target audience and customers on a more personal level.</span></p> <p><b>AR and VR technology:</b> There are various ways to deliver customer experience and some businesses are taking the interactive and immersive routes by using augmented reality and virtual reality, respectively. AR is currently more popular on social media platforms as it does not require a specific set of equipment to get into.</p> <p><b>Visual-centric campaigns: </b>Highly visual ads have been proven to be more effective than a wall of text in terms of delivering a message to your audience. This is even more true these days with the rise of social media platforms as essential marketing channels. Visual ads, however, no longer revolves around static images. With YouTube and video streaming platforms getting millions of audiences, even a skippable 15-second ad clip can place your product on a global stage.</p> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p><strong>Fostering customer loyalty: </strong>While there are challenges to creating personalized content to attract new customers, it appears that businesses are more concerned about the right content for existing customers. On top of offering value for money, perks, and excellent customer service, the challenge faced by businesses when it comes to cultivating loyalty is how keeping existing customers engaged and interested.</p> <p><strong>Content for multi-level roles: </strong>Crafting content that appeals to multi-level roles is another roadblock. Developing role-based personas can help, but the amount of work and expertise required to achieve this is not something all companies, especially SMBs, are willing to take.</p> <p><strong>SEO algorithm changes: </strong>The updates made to the engine algorithms in 2019 have shaken even those who are expert in the field of content marketing. The changes are drastic, albeit necessary, and to this day, some businesses are still struggling to catch up and adapt new SEO practices to keep their competitive positions in SERP.</p> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Content Marketing Software Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="125" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/pitchbob/" title="PitchBob" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="PitchBob reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/05/pitchbob-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2024/05/pitchbob-small-thumbnail.png 186w" /> </div> <p>PitchBob</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.5 </div> <div class="col col--10 s-price"> $9.90 </div> <div class="col col--10 s-us"> 96% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/pitchbob/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/escreen/" title="Escreen" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Escreen reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2022/08/Escreen-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2022/08/Escreen-logo-2.png 186w" /> </div> <p>Escreen</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $10 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/escreen/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/taggshop/" title="Taggshop" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Taggshop reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2022/08/Small-Thumbnail-Taggshop-93x48.png 93w, https://s.financesonline.com/uploads/2022/08/Small-Thumbnail-Taggshop.png 186w" /> </div> <p>Taggshop</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/taggshop/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/muse/" title="muse.ai" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="muse.ai reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2022/02/muse-logo-93x48.png 93w, https://s.financesonline.com/uploads/2022/02/muse-logo.png 186w" /> </div> <p>muse.ai</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $5 </div> <div class="col col--10 s-us"> 93% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/muse/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/pickcel/" title="Pickcel" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Pickcel reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2022/01/pickcel-logo-93x48.png 93w, https://s.financesonline.com/uploads/2022/01/pickcel-logo.png 186w" /> </div> <p>Pickcel</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.4 </div> <div class="col col--10 s-price"> $15 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/pickcel/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/inappstory/" title="InAppStory" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="InAppStory reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/06/InAppStory-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2021/06/InAppStory-logo-2.png 186w" /> </div> <p>InAppStory</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $399 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/inappstory/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/boosterberg/" title="Boosterberg" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Boosterberg reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/02/Boosterberg-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2021/02/Boosterberg-logo-2.png 186w" /> </div> <p>Boosterberg</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $39 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/boosterberg/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/evertise-digital/" title="Evertise Digital" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Evertise Digital reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/12/evertise-digital-logo-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/12/evertise-digital-logo-thumbnail.png 186w" /> </div> <p>Evertise Digital</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $5 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/evertise-digital/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/ventuno/" title="Ventuno" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Ventuno reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/12/ventuno-logo-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/12/ventuno-logo-thumbnail.png 186w" /> </div> <p>Ventuno</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $299 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/ventuno/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/adplayer-pro/" title="AdPlayer.Pro" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AdPlayer.Pro reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/09/adplayer-logo-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/09/adplayer-logo-thumbnail.png 186w" /> </div> <p>AdPlayer.Pro</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $0.02 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/adplayer-pro/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/rights-cloud/" title="Rights Cloud" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Rights Cloud reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/09/FADEL_Logo_186x96-93x48.png 93w, https://s.financesonline.com/uploads/2020/09/FADEL_Logo_186x96.png 186w" /> </div> <p>Rights Cloud</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/rights-cloud/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/contently/" title="Contently" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Contently reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail.png 186w" /> </div> <p>Contently</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 9.2 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/contently/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mayple/" title="Mayple" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mayple reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1-93x48.png 93w, https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1.png 186w" /> </div> <p>Mayple</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.7 </div> <div class="col col--10 s-price"> $590 </div> <div class="col col--10 s-us"> 96% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mayple/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/linkiro/" title="Linkiro" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Linkiro reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/12/Linkiro-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/12/Linkiro-logo2.png 186w" /> </div> <p>Linkiro</p> </a> <div class="col col--20 s-cat "> Content Marketing Software </div> <div class="col col--10 s-ss"> 8.0 </div> <div class="col col--10 s-price"> $12 </div> <div class="col col--10 s-us"> 74% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/linkiro/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 8</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item" href="?page=4">4</a><a class="fot-pagination__item" href="?page=5">5</a><a class="fot-pagination__item" href="?page=6">6</a><a class="fot-pagination__item" href="?page=7">7</a><a class="fot-pagination__item" href="?page=8">8</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=8">Last 禄</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>SaaS software provides many advantages such as easy setup, access, and integration as well as data security. To pick the perfect system for your requirements, you need to do your research thoroughly. To start, begin with the following tips to consider and evaluate the various apps:</p> <p>Know your needs: First, be clear about your organization鈥檚 needs and requirements. Why do you need to invest in a SaaS application? What tasks and objectives do you intend to achieve with the software? If you are clear about your requirements, you can easily find a suitable app that fulfills them.</p> <p>Compare features and price: Make a shortlist of SaaS systems that offer the functionality you need and are within your budget. Read online reviews of the shortlisted solutions to get an idea of what each one offers.</p> <p>Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted platforms and check out their functionality firsthand. This will help you to understand if the system provides what you need to enhance your firm鈥檚 competence and productivity. Ask for an extension of the free trial if the time is too short to learn about the program鈥檚 effectiveness.</p> <p>Talk to the vendor: Finally, talk to each vendor about the help and support they can offer. Try to discuss the cost and get discounts. Ask about the training and consultation they provide to assist you to use the system successfully.</p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Content Marketing Software</h3> <div class="fot-faq__item"> <a href="#">What is the best content marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p>The best content marketing software is <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. It combines the use of advanced tools and user-friendly interface to bring all content marketing efforts in a single platform. An all-in-one inbound marketing solution, HubSpot Marketing leverages SEO recommendations to optimize your content and drive more traffic to your website.</p> <p>HubSpot Marketing comes with easy to use tools for creating attractive landing pages. There are also tools to help you modify your website and make it more visually appealing and responsive. Its email and social media marketing tools also allow you to create both static and dynamic content.</p> <p>This content marketing software also integrates with third-party systems like your existing CRM and sales solutions. Additionally, it provides reliable customer support.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of content marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>Content marketing software lays down the foundation for effective and efficient content marketing efforts. Specifically, here are some of the benefits it offers:</p> <p><strong>Optimized content. </strong>SEO plays an important role in helping your content reach the right audience, which is why SEO tools have become one of the marketing software’s standard features.</p> <p><strong>Personalization. </strong>Behavior-based content plays a key role in delivering personalized experience to your target audience and existing customers. Personalized content makes your customers feel more valued compared to cookie-cutter emails that do not connect with your audience on a personal level.</p> <p><strong>Advanced analytics.</strong> Content marketing software comes with tools that deliver comprehensive production and performance analytics in your campaigns, which help you gain insight into the effectiveness of your marketing strategies.</p> <p><strong>Multichannel distribution. </strong>Aside from email marketing, it is now easier to share your content across different channels, such as social media platforms.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of content marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>Content marketing software features can range from basic to advance, but here are the standard features a good content marketing solution must have:</p> <p><strong>SEO tools:聽</strong>Robust SEO tools are necessary to improve your website, landing pages, social media posts, and other content-based campaigns’ performance.</p> <p><strong>Landing page builder:聽</strong>Creating your own landing page within your content marketing platform is not only more efficient, but it also ensures that your landing page is responsive and optimized.</p> <p><strong>Workflow automation:聽</strong>Content marketing requires a lot of work, especially when it comes to audience segmentation, scheduling, generating leads and data, etc. With workflow automation in place, you can save time and resources on repetitive tasks and focus on the more critical stages.</p> <p><strong>Integrations: </strong>For a content marketing solution to be more effective, it must be able to be part of your marketing, sales, and customer relationship ecosystem. Before choosing a content marketing software, make sure that it can integrate seamlessly with your existing CRM and sales systems.</p> <p><strong>Reporting and analytics. </strong>With accurate reporting and analytics tools, you will be able to spot which part of your marketing efforts are effective in delivering positive results and which parts need improvement.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest content marketing software to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>The easiest content marketing solutions are those with a straightforward interface and a streamlined design. Here are some of them:</p> <p><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. </strong>This content marketing solution has an easy to navigate interface, user-friendly landing page builder, SEO recommendations, and powerful automation tools that streamline the complex and repetitive processes involved in content marketing.</p> <p><strong><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>. </strong>In terms of user-friendliness, this platform scores high among users because of its clean, organized, and collaboration-first interface.</p> <p><strong><a href="https://reviews.financesonline.com/p/wrike-content/">Wrike</a>. </strong>This an all-in-one content marketing solution with user-friendly features for content planning, content creation, scheduling, and generating reports and analytics, among others.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free content marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p>The cost of using content marketing software varies, depending on the type of plan and the features included. There, however, are vendors that offer free plans to their users:</p> <p><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. </strong>The features that come with HubSpot marketing’s free plan include advanced tools, such as contact and ad management, contact and company insights, conversation bots, and reporting dashboards.</p> <p><a href="https://reviews.financesonline.com/p/beamer/"><strong>Beamer.</strong></a> This content marketing application simplifies posting of your product updates, announcements, etc. Its free plan, which accommodates one user, allows for an unlimited number of posts, unlimited notifications, basic analytics, and Beamer watermark.</p> <p><strong><a href="https://reviews.financesonline.com/p/upcity/">UpCity</a>.</strong> This platform connects businesses with certified digital marketing service providers and the free plan it offers include free agency profiling service, list placement, and access to limited leads.</p> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best content marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/?post_type=acf-field&p=125#faq-q1", "text": "<p>The best content marketing software is <a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>. It combines the use of advanced tools and user-friendly interface to bring all content marketing efforts in a single platform. An all-in-one inbound marketing solution, HubSpot Marketing leverages SEO recommendations to optimize your content and drive more traffic to your website.</p>\n<p>HubSpot Marketing comes with easy to use tools for creating attractive landing pages. There are also tools to help you modify your website and make it more visually appealing and responsive. Its email and social media marketing tools also allow you to create both static and dynamic content.</p>\n<p>This content marketing software also integrates with third-party systems like your existing CRM and sales solutions. Additionally, it provides reliable customer support.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of content marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/?post_type=acf-field&p=125#faq-q2", "text": "<p>Content marketing software lays down the foundation for effective and efficient content marketing efforts. Specifically, here are some of the benefits it offers:</p>\n<p><strong>Optimized content. </strong>SEO plays an important role in helping your content reach the right audience, which is why SEO tools have become one of the marketing software’s standard features.</p>\n<p><strong>Personalization. </strong>Behavior-based content plays a key role in delivering personalized experience to your target audience and existing customers. Personalized content makes your customers feel more valued compared to cookie-cutter emails that do not connect with your audience on a personal level.</p>\n<p><strong>Advanced analytics.</strong> Content marketing software comes with tools that deliver comprehensive production and performance analytics in your campaigns, which help you gain insight into the effectiveness of your marketing strategies.</p>\n<p><strong>Multichannel distribution. </strong>Aside from email marketing, it is now easier to share your content across different channels, such as social media platforms.</p>\n" } }, { "@type": "Question", "name": "What are the features of content marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/?post_type=acf-field&p=125#faq-q3", "text": "<p>Content marketing software features can range from basic to advance, but here are the standard features a good content marketing solution must have:</p>\n<p><strong>SEO tools:\u00a0</strong>Robust SEO tools are necessary to improve your website, landing pages, social media posts, and other content-based campaigns’ performance.</p>\n<p><strong>Landing page builder:\u00a0</strong>Creating your own landing page within your content marketing platform is not only more efficient, but it also ensures that your landing page is responsive and optimized.</p>\n<p><strong>Workflow automation:\u00a0</strong>Content marketing requires a lot of work, especially when it comes to audience segmentation, scheduling, generating leads and data, etc. With workflow automation in place, you can save time and resources on repetitive tasks and focus on the more critical stages.</p>\n<p><strong>Integrations: </strong>For a content marketing solution to be more effective, it must be able to be part of your marketing, sales, and customer relationship ecosystem. Before choosing a content marketing software, make sure that it can integrate seamlessly with your existing CRM and sales systems.</p>\n<p><strong>Reporting and analytics. </strong>With accurate reporting and analytics tools, you will be able to spot which part of your marketing efforts are effective in delivering positive results and which parts need improvement.</p>\n" } }, { "@type": "Question", "name": "What is the easiest content marketing software to use?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/?post_type=acf-field&p=125#faq-q4", "text": "<p>The easiest content marketing solutions are those with a straightforward interface and a streamlined design. Here are some of them:</p>\n<p><strong><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>. </strong>This content marketing solution has an easy to navigate interface, user-friendly landing page builder, SEO recommendations, and powerful automation tools that streamline the complex and repetitive processes involved in content marketing.</p>\n<p><strong><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a>. </strong>In terms of user-friendliness, this platform scores high among users because of its clean, organized, and collaboration-first interface.</p>\n<p><strong><a href=\"https://reviews.financesonline.com/p/wrike-content/\">Wrike</a>. </strong>This an all-in-one content marketing solution with user-friendly features for content planning, content creation, scheduling, and generating reports and analytics, among others.</p>\n" } }, { "@type": "Question", "name": "What is a good free content marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/?post_type=acf-field&p=125#faq-q5", "text": "<p>The cost of using content marketing software varies, depending on the type of plan and the features included. There, however, are vendors that offer free plans to their users:</p>\n<p><strong><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>. </strong>The features that come with HubSpot marketing’s free plan include advanced tools, such as contact and ad management, contact and company insights, conversation bots, and reporting dashboards.</p>\n<p><a href=\"https://reviews.financesonline.com/p/beamer/\"><strong>Beamer.</strong></a> This content marketing application simplifies posting of your product updates, announcements, etc. Its free plan, which accommodates one user, allows for an unlimited number of posts, unlimited notifications, basic analytics, and Beamer watermark.</p>\n<p><strong><a href=\"https://reviews.financesonline.com/p/upcity/\">UpCity</a>.</strong> This platform connects businesses with certified digital marketing service providers and the free plan it offers include free agency profiling service, list placement, and access to limited leads.</p>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2020/07/nestor_gilbert.png?width=100&token=6ScUWugJRbB_avxvtDy53A" alt="Nestor Gilbert" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/nestor/" title="Nestor Gilbert">Nestor Gilbert</a></h4> <p>Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-17T15:48:56+00:00" title="2024-11-17T15:48:56+00:00">November 17, 2024</time></p> </div> </div> </div> </div> </div> </div> <!-- Why FO Free Modal --> <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. 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