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What Is A Fairing? - Fairing

<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"/> <title>What Is A Fairing? - Fairing</title> <meta name="description" content="After rebranding from EnquireLabs to Fairing, we&rsquo;ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing. "> <meta name="robots" content="index,follow"> <meta name="author" content="Mitch Turck"> <link rel="canonical" href="https://fairing.co/blog/company/what-is-a-fairing/"> <meta property="og:title" content="What Is A Fairing? - Fairing"> <meta property="og:type" content="article"> <meta property="og:url" content="https://fairing.co/blog/company/what-is-a-fairing/"> <meta property="og:description" content="After rebranding from EnquireLabs to Fairing, we&rsquo;ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing. 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3.2498h2.0771c.6386 0 1.0197-.3238 1.0197-.8959 0-.4981-.3622-.8959-1.0197-.8959h-2.0771c-.0668 0-.1238.0573-.1238.1146v1.5534c.0094.0762.0573.1238.1238.1238Zm7.3565-12.2837-5.9464 5.9277h.9721c1.5153 0 2.4109.9529 2.4109 1.9917 0 .8219-.5529 1.4196-1.1456 1.6866-.0954.0381-.0954.1744.0094.2097.6862.2665 1.1721.9813 1.1721 1.8202 0 1.1815-.791 2.125-2.3252 2.125H8.7224c-.0668 0-.1238-.0573-.1238-.1146v-4.4883L2.071 17.8513c-.0857.0857-.0287.2384.0953.2384h15.6948c.0572 0 .1046-.0499.1046-.1047V2.2806c.0286-.1046-.1043-.1622-.1808-.086Z"/> </svg> <span class="font-medium"> Big Commerce </span> </a> --> <a href="/platforms/custom" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <!-- END CUSTOM LOGO --> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 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<span class="font-medium"> Mobile SDK </span> </a> </div> <!-- END PLATFORM MENU --> <div class="flex flex-col align-end relative text-sm leading-6 gap-2"> <div class="mb-3 px-2 font-medium text-sm text-[#6B7280] uppercase"> Integrations </div> <a href="/integrations/google-analytics-4" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <!-- GA4 LOGO --> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#F9AB00" d="M17.0457 15.8436c.0058 1.0704-.8574 1.9419-1.9271 1.9477a1.8471 1.8471 0 0 1-.2386-.0135c-.9927-.1468-1.72-1.0107-1.6956-2.0137V4.2321c-.0237-1.0043.7054-1.8681 1.6988-2.0137 1.0627-.1244 2.0253.6362 2.1497 1.6988a1.907 1.907 0 0 1 .0128.2354v11.691Z"/> <path fill="#E37400" d="M4.8929 13.9319c1.0665 0 1.931.8645 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<!-- SHOPIFY FLOW LOGO --> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="url(#flow_gradient)" d="M16 2H4c-1.1046 0-2 .8954-2 2v12c0 1.1046.8954 2 2 2h12c1.1046 0 2-.8954 2-2V4c0-1.1046-.8954-2-2-2Z"/> <path fill="#fff" stroke="#000" stroke-width="0.638889" d="M8.5703 12.4434c0 .9282-.7524 1.6806-1.6805 1.6806-.9282 0-1.6806-.7524-1.6806-1.6806 0-.9282.7524-1.6806 1.6806-1.6806.9281 0 1.6805.7524 1.6805 1.6806Z"/> <path fill="#A1A1AA" stroke="#000" stroke-width="0.638889" d="M14.792 12.4434c0 .9282-.7524 1.6806-1.6806 1.6806-.9281 0-1.6805-.7524-1.6805-1.6806 0-.9282.7524-1.6806 1.6805-1.6806.9282 0 1.6806.7524 1.6806 1.6806Z"/> <path fill="#fff" stroke="#000" stroke-width="0.638889" d="M11.6812 7.556c0 .9282-.7524 1.6806-1.6806 1.6806-.9281 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<a href="/platforms/shopify-plus" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path d="m12.764 3.278-.523.164c-.055-.18-.136-.4-.25-.622-.371-.713-.915-1.092-1.57-1.093h-.003c-.045 0-.09.004-.136.009A1.37 1.37 0 0 0 9.13 1.22c-.848.024-1.692.642-2.376 1.74-.482.771-.848 1.742-.952 2.492l-1.668.522c-.491.155-.507.171-.571.638-.049.354-1.334 10.385-1.334 10.385l10.663 1.862V3.256a.642.642 0 0 0-.129.022Zm-2.462.77-1.799.562c.174-.672.504-1.34.909-1.779.15-.163.36-.345.61-.449.235.493.285 1.193.28 1.666ZM9.147 1.79a.861.861 0 0 1 .51.135c-.23.12-.45.293-.658.517-.539.583-.951 1.488-1.116 2.361l-1.476.462c.29-1.374 1.432-3.437 2.74-3.475ZM7.498 9.62c.057.915 2.444 1.115 2.578 3.26.105 1.688-.887 2.842-2.316 2.933-1.716.109-2.66-.913-2.66-.913l.363-1.56s.95.723 1.712.675c.497-.032.674-.44.657-.729-.075-1.194-2.018-1.124-2.141-3.087-.103-1.651.97-3.325 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0-2.609-1.0744-2.609-1.0744l.4622-1.5271s.9074.7791 1.6731.7791c.5004 0 .7039-.394.7039-.6818 0-1.1906-1.952-1.2437-1.952-3.2002 0-1.6466 1.1818-3.2401 3.5676-3.2401.9193 0 1.3734.2633 1.3734.2633Z"/> </svg> <span> Shopify </span> </a> <a href="/platforms/commerce-cloud" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <!-- COMMERCE CLOUD LOGO --> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#00A1E0" d="M8.6582 5.641c.516-.5353 1.2345-.8673 2.029-.8673 1.0562 0 1.9776.5864 2.4684 1.457a3.4234 3.4234 0 0 1 1.3951-.2953C16.4556 5.9354 18 7.4864 18 9.3997c0 1.9135-1.5444 3.4646-3.4493 3.4646a3.4301 3.4301 0 0 1-.6795-.0674c-.4321.7675-1.2556 1.2861-2.2008 1.2861-.3956 0-.7699-.091-1.1031-.2528-.4381 1.0259-1.4587 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0-.0264-.0125-.0264-.028V8.3756c0-.0154.011-.0279.0265-.0279h.2459c.0155 0 .0266.0125.0266.028v1.9706Z"/> </svg> <!-- END COMMERCE CLOUD LOGO --> <span> Commerce Cloud </span> </a> <a href="/platforms/woocommerce" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <!-- WOOCOMMERCE LOGO --> <svg class="h-5 w-5 mr-1 text-gray-200" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <g clip-path="url(#a)"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#9B5C8F" d="M2.9152 4.8262H17.076c.8962 0 1.6217.7254 1.6217 1.6216v5.4053c0 .8962-.7255 1.6217-1.6217 1.6217h-5.0781l.697 1.7069-3.0655-1.7069H2.9224c-.896 0-1.6216-.7255-1.6216-1.6217V6.4478c-.007-.889.7182-1.6216 1.6144-1.6216Z"/> <path fill="#fff" d="M2.2924 6.3048c.099-.1344.2475-.205.4455-.2192.3608-.0284.5659.1413.6153.509.2192 1.478.4597 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class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Integrations </p> <div class="px-2"> <a href="/integrations/google-analytics-4" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <!-- GA4 LOGO --> <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#F9AB00" d="M17.0457 15.8436c.0058 1.0704-.8574 1.9419-1.9271 1.9477a1.8471 1.8471 0 0 1-.2386-.0135c-.9927-.1468-1.72-1.0107-1.6956-2.0137V4.2321c-.0237-1.0043.7054-1.8681 1.6988-2.0137 1.0627-.1244 2.0253.6362 2.1497 1.6988a1.907 1.907 0 0 1 .0128.2354v11.691Z"/> <path fill="#E37400" d="M4.8929 13.9319c1.0665 0 1.931.8645 1.931 1.931 0 1.0664-.8645 1.9309-1.931 1.9309s-1.931-.8645-1.931-1.9309c0-1.0665.8645-1.931 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0-.5717.3429l.5717-.3429Zm-.5717.3429.686 1.1434.5717-.343-.686-1.1433-.5717.3429Z"/> <defs> <linearGradient id="flow_gradient" x1="4.5498" x2="21.4591" y1="2" y2="12.3473" gradientUnits="userSpaceOnUse"> <stop stop-color="#D0F224"/> <stop offset="1" stop-color="#79DFFF"/> </linearGradient> </defs> </svg> <!-- END SHOPIFY FLOW LOGO --> <span> Shopify Flow </span> </a> <a href="/integrations" class="block px-2 py-1 mt-2 text-sm underline underline-offset-2 hover:text-gray-100"> See All Integrations → </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Use case </p> <div class="px-2"> <a href="/use-cases/attribution" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Attribution </span> </a> <a href="/use-cases/personalization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Personalization </span> </a> <a href="/use-cases/customer-research/" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> Research </span> </a> <a href="/use-cases/conversion-rate-optimization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <span> CRO </span> </a> </div> </div> </div> </div> <!-- Pricing option --> <div class="space-y-2"> <a href="/pricing" class="block font-bold text-lg text-[#3F3F4C]"> Pricing → </a> </div> <!-- Our Customers option --> <div class="space-y-2"> <a href="/case-studies" class="block font-bold text-lg text-[#3F3F4C]"> Our Customers → </a> </div> <!-- Accordion for the Resources section --> <div x-data="{ openResources: false }"> <button @click="openResources = !openResources" class="flex justify-between items-center w-full text-[#3F3F4C] font-bold text-lg text-left"> Resources <svg :class="openResources ? 'rotate-180' : ''" class="w-5 h-5 transform transition-transform" fill="none" viewBox="0 0 24 24" stroke="currentColor"> <path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7" /> </svg> </button> <div x-show="openResources" class="mt-8 space-y-2"> <a class="grid grid-cols-[130px_auto] gap-4 px-2 items-center" href="/learn/attribution-academy"> <img class="w-full rounded-md shadow-sm" src="/assets/images/nav/attribution-academy.svg"> <h3 class="text-base font-medium text-[#111827] leading-normal"> Attribution Academy <span class="text-sm font-medium nav-new-tag inline px-2 py-1"> New </span> </h3> </a> <div class="pt-8"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Support </p> <div class="px-2"> <a href="https://docs.fairing.co" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/docs-icon.svg" aria-hidden="true"> <span> Docs </span> </a> <div onclick="Intercom('showNewMessage')" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/contact-us-icon.svg" aria-hidden="true"> <span> Contact Us </span> </div> <a href="https://docs.fairing.co/docs/faqs" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/faqs-icon.svg" aria-hidden="true"> <span> FAQs </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Partner </p> <div class="px-2"> <a href="/partner-program" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/partner-program-icon.svg" aria-hidden="true"> <span> Partner Program </span> </a> <a href="/partners" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/company-icon.svg" aria-hidden="true"> <span> Partner Directory </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Company </p> <div class="px-2"> <a href="/about" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/company-icon.svg" aria-hidden="true"> <span> About </span> </a> <a href="/blog" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/blog-icon.svg" aria-hidden="true"> <span> <span> Blog </span> </a> <a href="https://jobs.ashbyhq.com/fairing" target="_blank" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/work-with-us-icon.svg" aria-hidden="true"> <span> Work with Us </span> </a> <a href="/blog/company/what-is-a-fairing" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/what-is-icon.svg" aria-hidden="true"> <span> What is a Fairing? </span> </a> <a href="/resource-center/" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/docs-icon.svg" aria-hidden="true"> <span> Resource Center </span> </a> </div> </div> </div> </div> <!-- Button section --> <div class="flex flex-1 justify-between items-center gap-6 p-8"> <a href="#" data-cal-link="team/fairing/demo" data-cal-namespace="demo" data-cal-config='{"layout":"month_view"}' class="py-4 text-base font-medium leading-6 text-black text-center"> Book a Demo </a> <a href="https://app.fairing.co" class="px-8 py-4 rounded-md bg-gray-900 hover:bg-gray-700 text-base font-medium leading-none text-white transition-all text-center"> Get Started </a> </div> </div> </div> </div> <!-- END MOBILE MENU --> </header> <div class="relative"> <main> <div class="blog-post"> <div class="mb-12 flex items-center gap-x-4 text-xs not-prose"> <time datetime="2023-03-20T04:00:00.000Z" class="text-gray-500"> March 20, 2023 </time> <a href="/blog/company" class="rounded-full bg-gray-50 px-3 py-1.5 font-medium text-gray-600 ring-1 ring-transparent hover:text-fairingblue hover:ring-fairingblue hover:bg-gray-100 transition-all" > Company </a> </div> <h1 class="blog-title"> What Is A Fairing? </h1> <p class="text-sm text-slate-500 font-medium"> by Mitch Turck </p><img class="blog-post__featured-image" src="https://assets.website-files.com/62f0dda18296f3bacebf062b/6417d9a300ca748056b24d74_Fairing-What-Is-A-Fairing.jpg"><div class="blog-content"> <h1>What Is A Fairing?</h1> <p>It’s hard to unsee fairings once you know what they are — and we’d like to think the metaphor rings true for our product, given the thousands of brands who’ve found us through organic product exposure. Of course, step one of that process is learning what a fairing actually is, and if <a href="https://fairing.co/blog/company/enquireLabs-is-about-to-become-fairing/">last year’s rebranding announcement</a> just wasn’t detailed enough for you, we’re about to rectify that issue with this deep dive.</p> <h2>You See Fairings Every Day</h2> <p>Those things that stick out under airplane wings… we’ve all seen them, yet most of us have no clue what they are. Well, those are fairings. Actually, a lot of the parts you see on an airplane’s surface are fairings of some sort.</p> <p> </p> <p> </p> <figure> <img src="/assets/images/blog/what-is-a-fairing/what-is-a-fairing-image-0.jpg" loading="lazy" /> </figure> <p> </p> <p> </p> <p>That’s one of the keys to our metaphor. All these surfaces you’re looking at? They’re aerodynamically engineered to keep the vehicle in harmony with external forces (in this case, the air). For obvious reasons, a plane that isn’t in harmony with its airflow will not get very far. So, any parts that are critical to a plane’s operation — but not so harmonious with external forces — will typically be protected by a fairing.</p> <p>Let’s get a bit more on-the-nose with this metaphor:</p> <p><strong>External forces = the market</strong> . Your customers are a collective external force, and they can make or break your company based on their experiences with your business.</p> <p><strong>The plane’s critical parts = your business operations.</strong> There’s so much that goes into building a business, and in fact you probably refer to some of those parts in vehicular terms like “the engine”, “the fuel”, etc. All those components are vital, but rarely are they in any kind of shape for the customer to interact with directly.</p> <p><strong>The plane’s fairings = well, that’s us. Fairing</strong> . Your customers experience this surface (i.e. <a href="https://fairing.co/product">Question Stream™</a> ) in a way that works for them, and in turn, their experience is routed to the critical parts of your business. In the same fashion, airplane fairings meet the air on its own terms, and ensure that airflow goes where the plane can best make use of it. The same goes for cars, boats, motorcycles, semi trucks, rockets... if you're looking at any smooth surface on a high performance vehicle, the odds are pretty good that you're looking at a fairing.</p> <h2>Fairings Turn External Forces To Your Advantage</h2> <p>What’s funny about fairings is that <a href="https://twitter.com/FairingData/status/1641083817875177478">the higher you perform, the more they matter</a> (this is why we don’t offer a free plan for low-growth merchants). Sitting still, the fairings covering this Porsche’s critical parts may just look like decoration — and at zero miles per hour, they are little more than that.</p> <p> </p> <p> </p> <figure> <img src="/assets/images/blog/what-is-a-fairing/what-is-a-fairing-image-1.jpg" loading="lazy" alt="Credit:&nbsp;Porsche.com" /> <figcaption aria-hidden="true">Credit:&nbsp;Porsche.com</figcaption> </figure> <p> </p> <p> </p> <p>But, once the Porsche (that’s you) gets moving, air resistance and friction become noticeable. The faster you go, the more these external forces play a role in what you can and can’t do. When we talk about <a href="https://fairing.co/blog/known-unknowns-matrix-ecommerce">known-unknowns</a> , this is one to watch out for: your business may appear to be running smoothly with very little friction, when in fact it’s just moving too slow.</p> <p>It’s worth noting this friction isn’t simply something to be avoided. The point is that it becomes a force you can harness to maneuver more confidently, make decisions faster, and supercharge the parts of your operation that perform best at speed &amp; scale.</p> <p>As a growing brand, you’ll see this friction manifested when attempting to understand your marketing metrics, rev ops, market &amp; product expansion, etc… for instance, your “growth engine” that was absolutely singing on a $50k/mo budget might now be struggling to handle $100k/mo.</p> <p>That’s obviously not a problem you could directly confront the market about; customers won’t know or care about the inner workings of this mission-critical part. Without the fairing in place to meet that external market force, you’re stuck with a lot of mysterious and inefficient behavior, which may feel a bit like this:</p> <p> </p> <p> </p> <figure> <img src="/assets/images/blog/what-is-a-fairing/what-is-a-fairing-image-2.png" loading="lazy" /> </figure> <p> </p> <p> </p> <p>Now let’s address the issue by installing Fairing, and using <a href="https://fairing.co/product">Question Stream™</a> to streamline the flow of the market force. Perhaps we’ll ask a few questions like:</p> <ul> <li><a href="https://fairing.co/blog/attribution/the-most-powerful-question-in-ecommerce-how-did-you-hear-about-us/">How did you first hear about us?</a></li> <li>How would you describe yourself?</li> <li>How do you plan to use our product?</li> </ul> <p>This is a surface that customers can naturally engage with, and what comes out the other side can be properly routed to the critical parts of your operation that can best make use of the data stream. In most cases, those will be your tech integrations we call <em>Destinations</em> .</p> <p> </p> <p> </p> <figure> <img src="/assets/images/blog/what-is-a-fairing/what-is-a-fairing-image-3.png" loading="lazy" /> </figure> <p> </p> <p> </p> <p>The resulting insights might reveal that a certain paid media channel was never really performing, but rather taking credit for much of the dark social traffic that came from a customer base you didn’t even know you had… and were therefore underserving once they became customers, so repeat buy rate took a dive over time.</p> <p>Through Fairing, you’ve identified two new customer personas you can better retain with relevant personalization, and from their feedback lighting up dark attribution, you know to shift that growth engine spend toward some of the top-of-funnel or hard-to-measure channels they mentioned. The friction that was previously holding you back is now working in your favor to keep you running at a high rate of growth.</p> <h2>Welcome To The World Of Fairings</h2> <p>Now that you’ve got your spotter’s guide to fairings in the wild, we hope you’ll take note of how high-growth brands use Fairing to turn their external forces into a sustainable advantage. Of course, if you want to get up to speed as quickly as possible, <a href="https://fairing.co/pricing">take a seat in our 14-day free trial</a> and see the impacts for yourself.</p> <p>Want to learn how to set up your post-purchase survey for your brand? 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