Branded: The trademarks pharma leaders look up to

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Branded: The trademarks pharma leaders look up to | PharmaVoice</title> <meta name="description" content="News for pharmacy pros"/> <meta name="sailthru.tags" content="pharmavoice,type-newspost,pharmavoice-biotech,pharmavoice-leadership,pharmavoice-patient,pharmavoice-pharma,pharmavoice-pharmavoice-100"/> <meta property="fb:pages" content="212905108768849"> <script data-cfasync="false"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent','default',{ 'ad_storage':'denied', 'analytics_storage':'denied', 'ad_user_data':'denied', 'ad_personalization':'denied', 'personalization_storage':'denied', 'functionality_storage':'granted', 'security_storage':'granted', 'wait_for_update': 500 }); gtag("set", "ads_data_redaction", true); </script> <script data-cfasync="false" src="https://cmp.osano.com/AzqdtLT8Mqkut2TZ/bdeb2f70-056f-4937-961a-e9db412e4c7a/osano.js"></script> <style> .osano-cm-widget{display: none;} </style> <script data-cfasync="false"> window.Osano.cm.addEventListener("osano-cm-script-blocked", function (item) { console.log("Script blocked: " + item); }); window.Osano.cm.addEventListener("osano-cm-cookie-blocked", function (item) { console.log("Cookie blocked: " + item); }); </script> <script> window.dive_location = "NonEU"; window.dive_limit_data_processing = false; </script>  <link rel="icon" type="image/x-icon" sizes="any" href="/favicon.ico?v=2" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=2"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=2"> <link rel="manifest" href="/site.webmanifest?v=2"> <link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#5bbad5"> <meta name="msapplication-TileImage" content="/mstile-150x150.png?v=2"> <meta name="msapplication-TileColor" content="#603cba"> <meta name="theme-color" content="#ffffff"> <link rel="alternate" type="application/rss+xml" title="PharmaVoice - Latest News Feed" href="https://www.pharmavoice.com/feeds/news/"/> <link rel="canonical" href="https://www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/"/> <meta name="title" content="Branded: The trademarks pharma leaders look up to" /> <meta name="medium" content="news" /> <meta name="date" content="2023-10-13" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:domain" content="PharmaVoice"> <meta name="twitter:site" content="@PharmaVoice"> <meta property="og:title" name="og:title" content="Branded: The trademarks pharma leaders look up to" /> <meta property="og:site_name" name="og:site_name" content="PharmaVoice" /> <meta property="og:type" name="og:type" content="article" /> <meta name="article_date_original" content="Friday, October 13, 2023, 08:00 AM" /> <meta property="og:url" name="og:url" content="https://www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/" /> <meta property="og:image" name="og:image" content="https://imgproxy.divecdn.com/PNbZdCFlZZ_ihEjz6vPOLhxCLgZhhsiTucPP5mTHzYM/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" /> <meta property="og:description" name="og:description" content="What do brands like Patagonia, Nike and Lego have to do with pharma? Here are some of the brands industry leaders relate to most — and how they inspire work in the life sciences." /> <meta name="sailthru.date" content="2023-10-13T08:00:00" /> <meta name="sailthru.expire_date" content="2033-09-30T08:00:00" /> <meta name="sailthru.author" content="PharmaVoice Staff" /> <meta name="sailthru.image.full" content="https://imgproxy.divecdn.com/PNbZdCFlZZ_ihEjz6vPOLhxCLgZhhsiTucPP5mTHzYM/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" />  <meta name="sailthru.image.thumb" content="https://imgproxy.divecdn.com/PvlUB4_mqmMo6uUf4HK7jbsB5Q97s0oDJ8i7pXKaPQU/g:ce/rs:fit:106:60/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" />  <meta name="sailthru.description" content="What do brands like Patagonia, Nike and Lego have to do with pharma? Here are some of the brands industry leaders relate to most — and how they inspire work in the life sciences." /> <link rel="stylesheet" href="/static/css/pharmavoice_app.css?305715190225"> <script> // Initialize dataLayer empty array for GTM events window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'site': 'PharmaVoice', }); // wrapper function to push GTM events to dataLayer pushGTMEvent = (eventObject) => { // if window.datalayer is not defined, then set to an empty array window.dataLayer.push(eventObject); }; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-55G8WRR');</script>  <script> let eventParams = {}; eventParams.author = "Michael Gibney"; eventParams.date_published_readable = "2023-10-13"; eventParams.post_type = "Opinion"; eventParams.tags = ""; eventParams.topics = "Biotech, Leadership, Patient, Pharma, PharmaVoice 100"; eventParams.clone = "False"; const gtmEventObject = { event: 'page.content', 'page.content': { v:11, // seer version ...eventParams } }; window.pushGTMEvent(gtmEventObject); </script> <script type="module" src="/static/js/dist/lyticsHelper.bundle.js?325815190225" ></script> <script type="text/javascript" src="/static/js/ad_blocker_recovery.js?160016291122"></script>  <script async src="https://fundingchoicesmessages.google.com/i/pub-8553262192892817?ers=1" nonce="RORABhIXgMhQdZXbks8fZQ"></script> <script nonce="RORABhIXgMhQdZXbks8fZQ">(function() {function signalGooglefcPresent() {if (!window.frames['googlefcPresent']) {if (document.body) {const iframe = document.createElement('iframe'); iframe.style = 'width: 0; height: 0; border: none; z-index: -1000; left: -1000px; top: -1000px;'; iframe.style.display = 'none'; iframe.name = 'googlefcPresent'; document.body.appendChild(iframe);} else {setTimeout(signalGooglefcPresent, 0);}}}signalGooglefcPresent();})();</script>  <script>(function(){/* Copyright The Closure Library Authors. SPDX-License-Identifier: Apache-2.0 */ 'use strict';var aa=function(a){var b=0;return function(){return b<a.length?{done:!1,value:a[b++]}:{done:!0}}},ba="function"==typeof Object.create?Object.create:function(a){var b=function(){};b.prototype=a;return new b},k;if("function"==typeof Object.setPrototypeOf)k=Object.setPrototypeOf;else{var m;a:{var ca={a:!0},n={};try{n.__proto__=ca;m=n.a;break a}catch(a){}m=!1}k=m?function(a,b){a.__proto__=b;if(a.__proto__!==b)throw new TypeError(a+" is not extensible");return a}:null} var p=k,q=function(a,b){a.prototype=ba(b.prototype);a.prototype.constructor=a;if(p)p(a,b);else for(var c in b)if("prototype"!=c)if(Object.defineProperties){var d=Object.getOwnPropertyDescriptor(b,c);d&&Object.defineProperty(a,c,d)}else a[c]=b[c];a.v=b.prototype},r=this||self,da=function(){},t=function(a){return a};var u;var w=function(a,b){this.g=b===v?a:""};w.prototype.toString=function(){return this.g+""};var v={},x=function(a){if(void 0===u){var b=null;var c=r.trustedTypes;if(c&&c.createPolicy){try{b=c.createPolicy("goog#html",{createHTML:t,createScript:t,createScriptURL:t})}catch(d){r.console&&r.console.error(d.message)}u=b}else u=b}a=(b=u)?b.createScriptURL(a):a;return new w(a,v)};var A=function(){return Math.floor(2147483648*Math.random()).toString(36)+Math.abs(Math.floor(2147483648*Math.random())^Date.now()).toString(36)};var B={},C=null;var D="function"===typeof Uint8Array;function E(a,b,c){return"object"===typeof a?D&&!Array.isArray(a)&&a instanceof Uint8Array?c(a):F(a,b,c):b(a)}function F(a,b,c){if(Array.isArray(a)){for(var d=Array(a.length),e=0;e<a.length;e++){var f=a[e];null!=f&&(d[e]=E(f,b,c))}Array.isArray(a)&&a.s&&G(d);return d}d={};for(e in a)Object.prototype.hasOwnProperty.call(a,e)&&(f=a[e],null!=f&&(d[e]=E(f,b,c)));return d} function ea(a){return F(a,function(b){return"number"===typeof b?isFinite(b)?b:String(b):b},function(b){var c;void 0===c&&(c=0);if(!C){C={};for(var d="ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789".split(""),e=["+/=","+/","-_=","-_.","-_"],f=0;5>f;f++){var h=d.concat(e[f].split(""));B[f]=h;for(var g=0;g<h.length;g++){var l=h[g];void 0===C[l]&&(C[l]=g)}}}c=B[c];d=Array(Math.floor(b.length/3));e=c[64]||"";for(f=h=0;h<b.length-2;h+=3){var y=b[h],z=b[h+1];l=b[h+2];g=c[y>>2];y=c[(y&3)<< 4|z>>4];z=c[(z&15)<<2|l>>6];l=c[l&63];d[f++]=""+g+y+z+l}g=0;l=e;switch(b.length-h){case 2:g=b[h+1],l=c[(g&15)<<2]||e;case 1:b=b[h],d[f]=""+c[b>>2]+c[(b&3)<<4|g>>4]+l+e}return d.join("")})}var fa={s:{value:!0,configurable:!0}},G=function(a){Array.isArray(a)&&!Object.isFrozen(a)&&Object.defineProperties(a,fa);return a};var H;var J=function(a,b,c){var d=H;H=null;a||(a=d);d=this.constructor.u;a||(a=d?[d]:[]);this.j=d?0:-1;this.h=null;this.g=a;a:{d=this.g.length;a=d-1;if(d&&(d=this.g[a],!(null===d||"object"!=typeof d||Array.isArray(d)||D&&d instanceof Uint8Array))){this.l=a-this.j;this.i=d;break a}void 0!==b&&-1<b?(this.l=Math.max(b,a+1-this.j),this.i=null):this.l=Number.MAX_VALUE}if(c)for(b=0;b<c.length;b++)a=c[b],a<this.l?(a+=this.j,(d=this.g[a])?G(d):this.g[a]=I):(d=this.l+this.j,this.g[d]||(this.i=this.g[d]={}),(d=this.i[a])? G(d):this.i[a]=I)},I=Object.freeze(G([])),K=function(a,b){if(-1===b)return null;if(b<a.l){b+=a.j;var c=a.g[b];return c!==I?c:a.g[b]=G([])}if(a.i)return c=a.i[b],c!==I?c:a.i[b]=G([])},M=function(a,b){var c=L;if(-1===b)return null;a.h||(a.h={});if(!a.h[b]){var d=K(a,b);d&&(a.h[b]=new c(d))}return a.h[b]};J.prototype.toJSON=function(){var a=N(this,!1);return ea(a)}; var N=function(a,b){if(a.h)for(var c in a.h)if(Object.prototype.hasOwnProperty.call(a.h,c)){var d=a.h[c];if(Array.isArray(d))for(var e=0;e<d.length;e++)d[e]&&N(d[e],b);else d&&N(d,b)}return a.g},O=function(a,b){H=b=b?JSON.parse(b):null;a=new a(b);H=null;return a};J.prototype.toString=function(){return N(this,!1).toString()};var P=function(a){J.call(this,a)};q(P,J);function ha(a){var b,c=(a.ownerDocument&&a.ownerDocument.defaultView||window).document,d=null===(b=c.querySelector)||void 0===b?void 0:b.call(c,"script[nonce]");(b=d?d.nonce||d.getAttribute("nonce")||"":"")&&a.setAttribute("nonce",b)};var Q=function(a,b){b=String(b);"application/xhtml+xml"===a.contentType&&(b=b.toLowerCase());return a.createElement(b)},R=function(a){this.g=a||r.document||document};R.prototype.appendChild=function(a,b){a.appendChild(b)};var S=function(a,b,c,d,e,f){try{var h=a.g,g=Q(a.g,"SCRIPT");g.async=!0;g.src=b instanceof w&&b.constructor===w?b.g:"type_error:TrustedResourceUrl";ha(g);h.head.appendChild(g);g.addEventListener("load",function(){e();d&&h.head.removeChild(g)});g.addEventListener("error",function(){0<c?S(a,b,c-1,d,e,f):(d&&h.head.removeChild(g),f())})}catch(l){f()}};var ia=r.atob("aHR0cHM6Ly93d3cuZ3N0YXRpYy5jb20vaW1hZ2VzL2ljb25zL21hdGVyaWFsL3N5c3RlbS8xeC93YXJuaW5nX2FtYmVyXzI0ZHAucG5n"),ja=r.atob("WW91IGFyZSBzZWVpbmcgdGhpcyBtZXNzYWdlIGJlY2F1c2UgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlIGlzIGludGVyZmVyaW5nIHdpdGggdGhpcyBwYWdlLg=="),ka=r.atob("RGlzYWJsZSBhbnkgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlLCB0aGVuIHJlbG9hZCB0aGlzIHBhZ2Uu"),la=function(a,b,c){this.h=a;this.j=new R(this.h);this.g=null;this.i=[];this.l=!1;this.o=b;this.m=c},V=function(a){if(a.h.body&&!a.l){var b= function(){T(a);r.setTimeout(function(){return U(a,3)},50)};S(a.j,a.o,2,!0,function(){r[a.m]||b()},b);a.l=!0}},T=function(a){for(var b=W(1,5),c=0;c<b;c++){var d=X(a);a.h.body.appendChild(d);a.i.push(d)}b=X(a);b.style.bottom="0";b.style.left="0";b.style.position="fixed";b.style.width=W(100,110).toString()+"%";b.style.zIndex=W(2147483544,2147483644).toString();b.style["background-color"]=ma(249,259,242,252,219,229);b.style["box-shadow"]="0 0 12px #888";b.style.color=ma(0,10,0,10,0,10);b.style.display= "flex";b.style["justify-content"]="center";b.style["font-family"]="Roboto, Arial";c=X(a);c.style.width=W(80,85).toString()+"%";c.style.maxWidth=W(750,775).toString()+"px";c.style.margin="24px";c.style.display="flex";c.style["align-items"]="flex-start";c.style["justify-content"]="center";d=Q(a.j.g,"IMG");d.className=A();d.src=ia;d.style.height="24px";d.style.width="24px";d.style["padding-right"]="16px";var e=X(a),f=X(a);f.style["font-weight"]="bold";f.textContent=ja;var h=X(a);h.textContent=ka;Y(a, e,f);Y(a,e,h);Y(a,c,d);Y(a,c,e);Y(a,b,c);a.g=b;a.h.body.appendChild(a.g);b=W(1,5);for(c=0;c<b;c++)d=X(a),a.h.body.appendChild(d),a.i.push(d)},Y=function(a,b,c){for(var d=W(1,5),e=0;e<d;e++){var f=X(a);b.appendChild(f)}b.appendChild(c);c=W(1,5);for(d=0;d<c;d++)e=X(a),b.appendChild(e)},W=function(a,b){return Math.floor(a+Math.random()*(b-a))},ma=function(a,b,c,d,e,f){return"rgb("+W(Math.max(a,0),Math.min(b,255)).toString()+","+W(Math.max(c,0),Math.min(d,255)).toString()+","+W(Math.max(e,0),Math.min(f, 255)).toString()+")"},X=function(a){a=Q(a.j.g,"DIV");a.className=A();return a},U=function(a,b){0>=b||null!=a.g&&0!=a.g.offsetHeight&&0!=a.g.offsetWidth||(na(a),T(a),r.setTimeout(function(){return U(a,b-1)},50))},na=function(a){var b=a.i;var c="undefined"!=typeof Symbol&&Symbol.iterator&&b[Symbol.iterator];b=c?c.call(b):{next:aa(b)};for(c=b.next();!c.done;c=b.next())(c=c.value)&&c.parentNode&&c.parentNode.removeChild(c);a.i=[];(b=a.g)&&b.parentNode&&b.parentNode.removeChild(b);a.g=null};var pa=function(a,b,c,d,e){var f=oa(c),h=function(l){l.appendChild(f);r.setTimeout(function(){f?(0!==f.offsetHeight&&0!==f.offsetWidth?b():a(),f.parentNode&&f.parentNode.removeChild(f)):a()},d)},g=function(l){document.body?h(document.body):0<l?r.setTimeout(function(){g(l-1)},e):b()};g(3)},oa=function(a){var b=document.createElement("div");b.className=a;b.style.width="1px";b.style.height="1px";b.style.position="absolute";b.style.left="-10000px";b.style.top="-10000px";b.style.zIndex="-10000";return b};var L=function(a){J.call(this,a)};q(L,J);var qa=function(a){J.call(this,a)};q(qa,J);var ra=function(a,b){this.l=a;this.m=new R(a.document);this.g=b;this.i=K(this.g,1);b=M(this.g,2);this.o=x(K(b,4)||"");this.h=!1;b=M(this.g,13);b=x(K(b,4)||"");this.j=new la(a.document,b,K(this.g,12))};ra.prototype.start=function(){sa(this)}; var sa=function(a){ta(a);S(a.m,a.o,3,!1,function(){a:{var b=a.i;var c=r.btoa(b);if(c=r[c]){try{var d=O(P,r.atob(c))}catch(e){b=!1;break a}b=b===K(d,1)}else b=!1}b?Z(a,K(a.g,14)):(Z(a,K(a.g,8)),V(a.j))},function(){pa(function(){Z(a,K(a.g,7));V(a.j)},function(){return Z(a,K(a.g,6))},K(a.g,9),K(a.g,10),K(a.g,11))})},Z=function(a,b){a.h||(a.h=!0,a=new a.l.XMLHttpRequest,a.open("GET",b,!0),a.send())},ta=function(a){var b=r.btoa(a.i);a.l[b]&&Z(a,K(a.g,5))};(function(a,b){r[a]=function(c){for(var d=[],e=0;e<arguments.length;++e)d[e-0]=arguments[e];r[a]=da;b.apply(null,d)}})("__h82AlnkH6D91__",function(a){"function"===typeof window.atob&&(new ra(window,O(qa,window.atob(a)))).start()});}).call(this); window.__h82AlnkH6D91__("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"); </script> <script src="/static/js/jquery_360.min.js?543516150322"></script> <script> // waitForTriggerHandler() is library for queuing up javascript to be stored and then executed when a trigger // function is called. You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?262317060225"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/", "pageIsSponsored": false, "pageSponsor": "", "contentAuthor": "PharmaVoice Staff", "contentPubDate": "2023-10-13 08:00:00", "pageID": "newspost 696478", "pageTitle": "Branded: The trademarks pharma leaders look up to", "pageType": "opinion", "primaryTerm": "Biotech, Leadership, Patient, Pharma, PharmaVoice 100", "secondaryTerm": ""}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.pharmavoice.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="sailthru.title" content="Branded: The trademarks pharma leaders look up to" /> <meta name="sailthru.post_type" content="Opinion" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="PharmaVoice 100, Biotech, Pharma, Patient, Leadership" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Biotech,biotech,Leadership,leadership,Patient,patient,Pharma,pharma,PharmaVoice 100,pharmavoice-100"/> <script type="text/javascript"> /** Stolen from http://stackoverflow.com/questions/24816/escaping-html-strings-with-jquery **/ $(document).ready(function () { //"Tweet this" pullquote sections // This is used in the processing of 'tweet this' pull quotes function escapeHtml(string) { var entityMap = { "&": "&", "<": "<", ">": ">", '"': '"', "'": ''', "/": '/' }; return String(string).replace(/[&<>"'\/]/g, function (s) { return entityMap[s]; }); } // Process the twitter pullquote sections: // * create the link // * create the text ('tweet this quote') for the link $(".pquote").each(function (index) { var j_words; if ($(this).data('twitter-text') != 'undefined') { j_words = $(this).children('.tweetwords').first(); } else { j_words = $(this).data('twitter-text'); } var j_replace = $(this).children('.tweetquote').first(); var clean_text = escapeHtml(j_words.text()); var link_attributes = 'href="https://twitter.com/intent/tweet?text=' + clean_text + '%20https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/' + '" class="popup button twitter" data-sharebutton="tweet_quote" data-shareusing="twitter"'; var img = '<img src="/static/img/social_icons/twitter-follow-icon.png?102717100918" alt="Share on Twitter" loading="lazy">'; var link = '<a ' + link_attributes + '>Tweet this quote' + img + '</a>'; j_replace.html(link); }); }); </script> <script type="module" src="/static/js/dist/signupReferrer.bundle.js?325815190225" ></script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?325815190225"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?325815190225"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/pharmavoice/pharmavoiceprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/pharmavoice/pharmavoiceleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/pharmavoice/pharmavoiceleaderboard' || event.slot.getAdUnitPath() === '/21662595662/pharmavoice/pharmavoiceleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/pharmavoice/pharmavoicethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Biotech","biotech","Leadership","leadership","Patient","patient","Pharma","pharma","PharmaVoice 100","pharmavoice-100"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Opinion"); googletag.pubads().setTargeting("articleID", "696478"); googletag.pubads().setTargeting("slug", "pharma leaders brand patagonia nike"); googletag.pubads().setTargeting("is_sponsored", "false" ); // Don't show skyscraper ads on full-width articles googletag.pubads().setTargeting("show_skyscraper", "true"); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/pharma\u002Dtech\u002Dclinical\u002Dtrials/516/?utm_source\u003DPV\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/PsKSibJk\u002D8unDt0PU5PTWlOH9dhtJxvUOJEYNLt6RYI/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDIyODM4MTA1LmpwZw\u003D\u003D.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022The latest tech powering clinical trials\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Companies that utilize these emerging technologies wisely are likely to find an edge in the increasingly competitive drug development arena.\u0022}, {\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/rare\u002Ddiseases/351/?utm_source\u003DPV\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/I_u8au9WqN8hyzOfMtCQJU6EPeM\u002D5EXb\u002D2_YUn_XcAs/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDY3MjM4OTgxXzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022Inside the growing treatment market for rare diseases\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022As drug developers find promise in the rare diseases, deals and treatments are on the rise\u0022}, {\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/commercialization\u002Dmarketing\u002Dsocial\u002Dmedia/480/?utm_source\u003DPV\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/zkvKuMJ3B\u002DslbC3F\u002DkgVzoOg7C5CS6ZERKSS\u002Dq3NveU/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NDcyNDgzOTguanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022Top market strategies for today\u005Cu2019s pharma landscape\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R\u0026D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical.\u005Cu00a0\u0022}, {\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/artificial\u002Dintelligence\u002Dmachine\u002Dlearning/439/?utm_source\u003DPV\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/xhOGzlxOJ7URQmHWg4mv8xI4uubi7ZJkuper1Xey2yg/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzY4NTQ4NTk1XzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022Harnessing the potential of AI in pharma\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022After years of excited buzz around the potential of artificial intelligence and machine learning, pharma has begun to realize the true implications and potential value of these technologies.\u0022}]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?325815190225" ></script>   <script src="https://d12v9rtnomnebu.cloudfront.net/informa_banner/techtarget-informa-banner.min.js"></script> </head> <body class=" flush-top article-page news topic- biotech topic- leadership topic- patient topic- pharma topic- pharmavoice-100 "> <techtarget-informa-banner theme="light" language="en" class="no-print"></techtarget-informa-banner>  <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript>  <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg" alt="PharmaVoice" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); } </script> <script type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.initialize(7); prestitialAds.setPrestitialPossibleCookie(); var prestitial_ad_is_loaded = false; var prestitial_ad_is_empty = false; googletag.cmd.push(function () { googletag.pubads().addEventListener('slotRenderEnded', function (event) { if (event.slot.getAdUnitPath() == '/21662595662/pharmavoice/pharmavoiceprestitial') { if (event.isEmpty || prestitialAds.testingNoAd()) { prestitial_ad_is_empty = true; prestitialAds.closePrestitial(); } else { prestitial_ad_is_loaded = true; $.modal.close(); $('div#prestitial-init').hide(); // hide the all white overlay prestitialAds.setCookie( "_prestitialViewed", (new Date()).getTime(), prestitialAds.daysBetweenPrestitial ); } } }); }); if (prestitialAds.testingNoAd()) { } else { waitToLoadAds.push(function() { googletag.cmd.push(function () { googletag.display('paychekgoeshere'); }); }); } setTimeout( function () { if (!prestitial_ad_is_loaded && !prestitialAds.overrideTimeout()) { if (!prestitial_ad_is_empty) { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('failed'); } } } else if (!prestitialAds.overrideTimeout()) { setTimeout( function () { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('timeout'); } }, prestitialAds.timeoutSeconds() ); } else { } }, 2900 ); prestitialAds.sentPrestitialEligibleEvent(); } else if (typeof prestitialAds !== 'undefined' && !prestitialAds.pageIsPrestitialEligible()){ prestitialAds.closePrestitial(); } </script> </div> </section> </div> <div id="signup-inter" class="modal_dialog" style="display:none;"> <form id="signup-inter-form" class="form-basic" name="signup-inter-form" action="/signup/" method="POST"> <input type="hidden" name="signup_box_location" value="interstitial"> <input type="hidden" name="signup_initial_url_path" value=""> <h1> Don't miss the most important voices in pharma </h1> <p class="interstitial-text"> Let PharmaVoice's free newsletter keep you informed on what industry leaders are saying, straight from your inbox. </p> <p class="form-error__message" id="interstitial-error"></p> <div id="form-interstitial"> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_c741d6_email"> <div id="newsletter-list-section"> </div> <div id="interstitial-consent-container"> <input name="user_consent" value="1" id="id_user_consent" type="checkbox"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </div> </div> <input id="signup-inter-submit" class="email_submit submit button" type="submit" data-role="none" value="Subscribe today"> </form> </div>  <div class="leaderboard-wrap"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoiceleaderboard-desktop"></div> <div id='dfp-leaderboard-desktop' style="min-height: 90px"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop') { googletag.display('dfp-leaderboard-desktop'); } }) }); </script> </div> </div> </div> <div class="page-container"> <header role="banner"> <nav id="top" class="site-menu" aria-label="Site menu"> <div class="site-menu-inner">  <div class="pub-logo-wrapper"> <a href="/" class="analytics t-dash-navigation-top"> <img class="pub-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg" alt="PharmaVoice" height="28"> </a> </div>  <div class="menu-content-wrapper"> <ul class="desktop-menu-main"> <li class="pv-top-nav-dropdown-item js-top-nav-item-visible js-top-nav-item-active"> <button class="nav-menu-item topics-dropdown-item analytics t-voices-navigation-top"> Voices <span class="dropdown-toggle-arrow pharmavoice"></span> </button> <ul class="top-nav-dropdown-menu"> <li class="top-nav-dropdown-menu-item"> <a href="/q-and-a" class="nav-menu-item analytics t-voices-navigation-qanda"> Q&A </a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/profiles" class="nav-menu-item analytics t-voices-navigation-profiles"> Profiles </a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/biotech-spotlight/" class="nav-menu-item analytics t-voices-navigation-biotechspotlight"> Biotech Spotlight </a> </li> <li class="/top-nav-dropdown-menu-item"> <a href="/topic/first-90-days/" class="nav-menu-item analytics t-voices-navigation-first90days"> First 90 Days </a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/opinion" class="nav-menu-item analytics t-voices-navigation-opinions"> Opinions </a> </li> </ul> </li> <li class="pv-top-nav-dropdown-item pv-top-nav-dropdown-item-topics"> <button class="nav-menu-item topics-dropdown-item analytics t-topic-navigation-top"> Topics <span class="dropdown-toggle-arrow pharmavoice"></span> </button> <ul class="top-nav-dropdown-menu"> <li class="top-nav-dropdown-menu-item"> <a href="/topic/biotech/" class="nav-menu-item analytics t-topic-navigation-biotech">Biotech</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/commercialization/" class="nav-menu-item analytics t-topic-navigation-commercialization">Commercialization</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/leadership/" class="nav-menu-item analytics t-topic-navigation-leadership">Leadership</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/manufacturing/" class="nav-menu-item analytics t-topic-navigation-manufacturing">Manufacturing</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/patient/" class="nav-menu-item analytics t-topic-navigation-patient">Patient</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/pharma/" class="nav-menu-item analytics t-topic-navigation-pharma">Pharma</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/policy-regulation/" class="nav-menu-item analytics t-topic-navigation-policy-regulation">Policy & Regulation</a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/topic/research-development/" class="nav-menu-item analytics t-topic-navigation-research-development">Research & Development</a> </li> </ul> </li> <li> <a href="/library/" class="nav-menu-item analytics t-library-navigation">Library</a> </li> <li> <a href="/events/" class="nav-menu-item analytics t-events-navigation">Events</a> </li> <li> <a href="/press-release/" class="nav-menu-item analytics t-press-releases-navigation">Press Releases</a> </li> <li class="pv-top-nav-dropdown-item"> <button class="nav-menu-item topics-dropdown-item analytics t-pv100-navigation-top"> PharmaVoice 100 <span class="dropdown-toggle-arrow pharmavoice"></span> </button> <ul class="top-nav-dropdown-menu"> <li class="top-nav-dropdown-menu-item"> <a href="https://www.pharmavoice.com/news/pharmavoice-100-nomination-form/611747/" class="nav-menu-item analytics t-pv100-navigation-nominate"> Nominate </a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/news/pv100-pharma-leaders-executives/726233/" class="nav-menu-item analytics t-pv100-navigation-current100"> 2024 PV100 </a> </li> <li class="top-nav-dropdown-menu-item"> <a href="/news/pharmavoice100-pv100-pharma-leaders/690951/" class="nav-menu-item analytics t-pv100-navigation-past"> 2023 PV100 </a> </li> </ul> </li> </ul>  <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button mobile-nav-signup-button analytics t-signup-navigation button"> Sign up </a> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/menu.svg?273117231121" alt="menu" loading="lazy"> </button>  <ul class="desktop-menu-sub list-no-bullets"> <li> <button class="nav-menu-item search-button-front search-toggle analytics t-search-navigation-top"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" width="16" height="16" loading="lazy"> <span class="sub-link">Search</span> </button> </li> <li> <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button desktop-nav-signup-button analytics t-signup-navigation button"> <img src="/static/img/email_icons/mail.svg?273117231121" width="16" height="11" loading="lazy" alt=""> Sign up </a> </li> </ul> </div> </div> </nav> </header> <div class="menu-search js-search-hide"> <div class="menu-search-inner-wrapper row"> <form action="/search/" method="GET"> <label for="search-desktop"> <span class="screen-reader-text search">Search</span> </label> <input id="search-desktop" type="Search" name="q" placeholder="search"> <button type="submit" value="" class="search-button-front analytics t-search-navigation-drawer"> <img src="/static/images/proformative_search_glass_black.svg?231516061021" width="18" height="18" alt="search" loading="lazy"> </button> <img class="close" src="/static/img/menu_icons/close.svg?273117231121" width="16" height="16" loading="lazy" alt="close search"> </form> </div> </div> <script type="module" src="/static/js/dist/pharmavoiceNav.bundle.js?325815190225" ></script> <script type="module" src="/static/js/dist/navSignupHelper.bundle.js?325815190225" ></script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/lPDRz0zLbC6jIXqmS1yrM-VlWF1_gvsgnGNrUI9HADM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" imagesrcset="https://imgproxy.divecdn.com/CNdqDoHRFk07aXgKiEGfEHUGBd2DkUbg7TQVHu1s_4M/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 400w, https://imgproxy.divecdn.com/LtY8LX0s_nDqBOmZo_tFRLdiKZOg2lNINfqr4iG2Ca8/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 800w, https://imgproxy.divecdn.com/lPDRz0zLbC6jIXqmS1yrM-VlWF1_gvsgnGNrUI9HADM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 1200w, https://imgproxy.divecdn.com/8GT-faWaG2sDlJVRzF9TAZe57_qROVIzLpD_z8hp6SE/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw" alt=""> <article class=""> <div class="first-page-pdf">  <div class="printed-branding"> <span class="promoted-branded-copy">An article from</span> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/pharmavoice.jpg" alt="site logo"> </div> <div class="article-title-wrapper"> <div class="post-label-wrapper"> <span class="post-label post-label--medium "> Opinion </span> </div> <h1 class="display-heading-04"> Branded: The trademarks pharma leaders look up to </h1> <p>What do brands like Patagonia, Nike and Lego have to do with pharma? Here are some of the brands industry leaders relate to most — and how they inspire work in the life sciences.</p> </div> <div class="byline"> <div class="article-byline"> <div class="date date-bottom-border"> <span class="published-info"> Published Oct. 13, 2023 </span> </div> <div class="byline-row "> <div class="author "> <span>By</span> PharmaVoice Staff </div> <div class="social-share"> <ul class="social-icon-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/&title=Branded%3A%20The%20trademarks%20pharma%20leaders%20look%20up%20to" aria-label="Share article to Linkedin" class="social-icon analytics t-article-byline-social-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/" aria-label="Share article to Facebook" class="social-icon analytics t-article-byline-social-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> <span class="social-icon__text">share</span> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Branded%3A%20The%20trademarks%20pharma%20leaders%20look%20up%20to%20https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/%20via%20@PharmaVoice" aria-label="Share article to X/Twitter" class="social-icon analytics t-article-byline-social-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post on X"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="javascript:window.print()" aria-label="Print article" class="social-icon js-social-icon-print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> <span class="social-icon__text">print</span> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#2f107c5a4d454a4c5b126d5d4e414b4a4b0a1c6e0a1d1f7b474a0a1d1f5b5d4e4b4a424e5d445c0a1d1f5f474e5d424e0a1d1f434a4e4b4a5d5c0a1d1f434040440a1d1f5a5f0a1d1f5b40094e425f146d404b5612475b5b5f5c0a1c6e0000585858015f474e5d424e5940464c4a014c404200414a585c005f474e5d424e02434a4e4b4a5d5c024d5d4e414b025f4e5b4e484041464e024146444a001916191b181700" aria-label="Share article with email" class="social-icon analytics t-article-byline-social-email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> <span class="social-icon__text">email</span> </a> </li> </ul> </div> </div> </div> </div> <figure class="inside_story"> <div class="figure_content article-hero-img"> <img class="" src="https://imgproxy.divecdn.com/lPDRz0zLbC6jIXqmS1yrM-VlWF1_gvsgnGNrUI9HADM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/CNdqDoHRFk07aXgKiEGfEHUGBd2DkUbg7TQVHu1s_4M/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 400w, https://imgproxy.divecdn.com/LtY8LX0s_nDqBOmZo_tFRLdiKZOg2lNINfqr4iG2Ca8/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 800w, https://imgproxy.divecdn.com/lPDRz0zLbC6jIXqmS1yrM-VlWF1_gvsgnGNrUI9HADM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 1200w, https://imgproxy.divecdn.com/8GT-faWaG2sDlJVRzF9TAZe57_qROVIzLpD_z8hp6SE/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp 1600w" sizes="(min-width: 64em) 60vw, 100vw" alt="corporate brand" > </div> <figcaption class="inside_story_caption"> <span class="source_text"> Stock via Getty Images </span> </figcaption> </figure> </div> <div class="row"> <div class="article-large-12 columns article-wrapper"> <div class="print-wrapper"> <div class=" large medium article-body"> <div class="text-to-speech"> <button class="text-to-speech__button button"> <img class="text-to-speech__button__icon" src="/static/images/audio_icon.svg?482016190122" alt=""/> Listen to the article <span class="text-to-speech__button__audio-length">8 min</span> </button> <div class="text-to-speech__controls"> <audio controls class="js-text-to-speech" preload="none"> <source src="http://res.cloudinary.com/dmgi9movl/video/upload/q_1/v1697142461/news/text_to_speech/pharma-leaders-brand-patagonia-nike_d3cgre.wav" type="audio/mp3"> </audio> <div class="text-to-speech__controls__text"> This audio is auto-generated. Please let us know if you have <a href="/contact/">feedback</a>. </div> </div> </div> <p>Brands hold an almost mythical ethos in modern life, built to establish a memorable spot in our collective consciousness. The ones that successfully secure a place as a household name represent more than a product.</p> <p>Like it or not, brands come to define us and our lifestyle, and the ones we look up to say a lot about our personal — and professional — choices. The same goes for pharma leaders who are running companies or departments of their own. Looking outside the pharma world for inspiration is important to them as they develop drugs, fight for health equity, market a product and so much more.</p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid1-mobile"></div> <div id="dfp-hybrid1-mobile"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid2-desktop"></div> <div id="dfp-hybrid2-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <p>When we asked this year’s class of PharmaVoice 100 honorees, “If you were a brand, what would it be?” many pointed to companies that demonstrate strong values or a new way of thinking — or even just fun — in the corporate world.</p> <p>Here are some of the brands life sciences execs relate to — and how they can inspire the work they do.</p> <h3 class="standard-heading">Just do it</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Elizabeth Garner" data-imagemodel="142178" src="https://imgproxy.divecdn.com/aXaumfFdei4szDpIWA2s5fpinV3xPYyttUXHDXCCxMo/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HYXJuZXJfRWxpemFiZXRoLmpwZw==.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Elizabeth Garner</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“I’m a big Nike fan! Nike is the Goddess of Victory, and the ‘swoosh’ is intended to symbolize speed, movement, power and motivation. I hope to see victory in the quest for health equity and empowerment for women and underserved populations and I’m dedicated and motivated to do all I can to ensure change happens as speedily as possible.”<br/> <em>Dr. Elizabeth Garner, chief scientific officer, Ferring Pharmaceuticals</em></p> <h3 class="standard-heading">Patagonia’s principles</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Raymond Sanchez" data-imagemodel="142844" src="https://imgproxy.divecdn.com/fuK9ZF8rlxVL_TDXyOl2epsXAwS46VVXcZT_wRbee2I/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TYW5jaGV6X1JheW1vbmQuanBn.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Raymond Sanchez</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“I have always gravitated toward brands that live and breathe their guiding principles. Patagonia is a great example. Their unwavering commitment to our planet underpins each action the company takes and is never something they are willing to compromise. In fact, it has only continued to grow over time. In the same way, our unwavering commitment to patients, their families and communities drives the work we do each day. Ahead of each action we take, I try to ask myself, how will this benefit the patients we hope to serve? If the answer doesn’t align, it’s often time to consider a new path forward.”<br/> <em>Dr. Raymond Sanchez, chief medical officer, Cerevel Therapeutics</em></p> <h3 class="standard-heading">Lego-style innovation</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Lauren D'Angelo" data-imagemodel="142829" src="https://imgproxy.divecdn.com/lxQKpoRui__8ia9I11A_Ih7Y9I1-cu9iZ8OncD-PrEs/g:ce/rs:fill:820:1024:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EX0FuZ2Vsb19MYXVyZW4uanBn.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Lauren D'Angelo</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“Lego's brand personality is built around creativity, learning, and fun, with a focus on quality and reliability. Lego's brand personality resonates with me as a leader because Lego's emphasis on creativity and imagination can be a source of inspiration for those looking to think outside the box and approach problems in new and innovative ways.”<br/> <em>Lauren D'Angelo, chief commercial officer, Alpha Cognition</em></p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid2-mobile"></div> <div id="dfp-hybrid2-mobile"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid2-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hide-small show-large" id="desktop-inline-signup"></div> <h3 class="standard-heading">Failure is not an option</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Zhi Hong" data-imagemodel="142182" src="https://imgproxy.divecdn.com/RXs33kypG1ay7zSoMQIQsXMpI4BUxIt9kwGLBwY_V2Y/g:ce/rs:fill:1270:1588:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ib25nX1poaS5qcGc=.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Zhi Hong</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“I always visualize an entrepreneur like ‘a dog in a human body,’ one on a mission to hunt in a limited life time. I think that sort of focused mindset best captures my personal brand. I believe in my personal work, failure is not an option as NASA Flight Controller Jerry Bostick once said: ‘When bad things happened, we just calmly laid out all the options, and failure was not one of them.’ I can certainly relate to that.”<br/> <em>Zhi Hong, CEO, co-founder, executive director, chair, Brii Biosciences</em></p> <h3 class="standard-heading">The pillars of Apple</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Peter Kirk" data-imagemodel="142190" src="https://imgproxy.divecdn.com/SiXFh95PL62ulRDGBsbiYo9HEYsdlHAa9q9q1WJWuRQ/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LaXJrX1BldGVyLmpwZw==.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Peter Kirk</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“Ask anyone who knows me and they’ll tell you the answer — Apple! I may be a bit biased as a self-proclaimed ‘super user,’ but their product design and marketing is truly the gold standard in my eyes. I always think back to the marketing of MP3 players vs. the iPod. Although Apple wasn’t the first to market, they were the first to really connect with consumers with simple messaging that really resonated: ‘1,000 songs in your pocket.’ I see our roadmap and go-to-market strategy modeled after their key pillars of success. Put your customer first. Push the boundaries. Make your products simple to understand, and simple to use.”<br/> <em>Peter Kirk, CEO, Sermo</em></p> <h3 class="standard-heading">Be all you can be</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Reshema Kemps-Polanco" data-imagemodel="142188" src="https://imgproxy.divecdn.com/zVX49ggFA1aQzDYWSV308a6ai1XL0px4YDH3tP5V2zg/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LZW1wcy1Qb2xhbmNvX1Jlc2hlbWEuanBn.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Reshema Kemps-Polanco</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“The one that comes to mind for me is so much more than a brand, because it’s the U.S. Army. I am immensely proud to have been part of the tradition of service to our country, and I’m incredibly grateful for the experiences and values from that tradition that helped shape the rest of my life. The U.S. Army’s tagline, ‘Be all you can be,’ sums that up well. And it reminds me of something my mother always says, which I’ve always taken to heart: ‘iron sharpens iron.’ It means that taking on the biggest challenges brings out the best in us.”<br/> <em>Reshema Kemps-Polanco, executive vice president, U.S. head, Novartis Oncology</em></p><div class="show-small hide-large" id="mobile-inline-signup"></div><section class="storylines-carousel-wrapper hide-small show-large" id="desktop-carousel"></section> <h3 class="standard-heading">Mastering the winding road</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of John Jacobs" data-imagemodel="142185" src="https://imgproxy.divecdn.com/-suTh3DzgzNuoLh_ltxwU2a-y14CXT8287544TtlUpk/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KYWNvYnNfSm9obi5qcGc=.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by John Jacobs</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“Peloton. As a business leader and avid cyclist, I understand the challenges of the road and the parallels we experience in driving a successful company. When getting on the bike, we individually face the challenges of hills, recovery on the flat roads and the thrill of sprints and speed. In many ways the endurance, fortitude and strength cyclists build though various terrain is similar to what we face and experience in the pharmaceutical industry — and that we at Novavax have faced over the past few years in addressing COVID-19. I admire the community Peloton has built around the world and their innovative approach to bolster their platform and propel their brand into the future — much like what we’re trying to achieve.”<br/> <em>John Jacobs, CEO, Novavax</em></p> <h3 class="standard-heading">Doing the right thing</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Christine Miller" data-imagemodel="142199" src="https://imgproxy.divecdn.com/Qc-tpRHDjYu1Bbuzm1BrHfch_Dwo-dxgO757tidj1hw/g:ce/rs:fill:1262:1578:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NaWxsZXJfQ2hyaXN0aW5lLmpwZw==.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Christine Miller</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“If I were to describe myself as a brand, I would align myself with a brand that represents integrity, transformation and innovation. I would choose a brand that embodies a strong vision for the future, embraces change, and seeks to make a positive impact in people's lives in small but meaningful ways. The brand that resonates with me is Proctor & Gamble (P&G). The P&G brand represents a company more than 180 years old with a consistently strong culture and a workforce passionate about problem solving and motivated by helping the world be better. Their consumer brands are among some of the world’s most trusted household brands which speak to a core part of their purpose to deliver quality and to always do the right thing for their customers.”<br/> <em>Christine Miller, CEO, president, Melinta Therapeutics</em></p> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid4-desktop"></div> <div id="dfp-hybrid4-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid4-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <section class="storylines-carousel-wrapper show-small hide-large" id="mobile-carousel"></section> <h3 class="standard-heading">The big impact of small improvements</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of John Oyler" data-imagemodel="142203" src="https://imgproxy.divecdn.com/ZG8G43upOLis1tbnMm9dR_h3yNJkTz5PD3SgZU4JTlA/g:ce/rs:fill:1600:0:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9PeWxlcl9Kb2huLmpwZw==.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by John Oyler</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“Burton revolutionized mountain sports with its innovation in snowboarding and brought alpine joy to millions of people. Recently, I was gifted a pair of Burton goggles from a friend of mine — a wild, crazy and dedicated snowboarder who has tried to jump off nearly everything he can. I love these goggles, and they are a testament to how smart companies incorporate innovation into their products. Not only do they have removable lenses, but they also have a magnetic neck warmer that pops on and off, keeping your neck warm when needed while also being easy to open and close. It’s not the sexiest innovation out there, but Burton goggles represent the sort of practical and impactful innovation that I think is great.”<br/> <em>John Oyler, CEO, co-founder, BeiGene</em></p> <h3 class="standard-heading">Bringing hope to communities</h3> <figure class="image-right inside_story"> <div class="figure_content"> <div><img alt="Professional photo of Syed Rizvi" data-imagemodel="142841" src="https://imgproxy.divecdn.com/-UlJ0Sf7a3Tq0XRgZegZVTJlRypEWLtE5vUREvfdTJQ/g:ce/rs:fill:911:1140:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9SaXp2aV9TeWVkLmpwZw==.webp"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text">Optional Caption</div> <div class="source_text">Permission granted by Syed Rizvi</div> <div class="clearfix"> </div> </figcaption> </figure> <p>“My favorite brand is Red Cross. The support and service they provide worldwide is unmatched. They are limitless and impact lives of millions of people regardless of geographies and varied backgrounds to ease the suffering of humanity. Our work in pharma is similar as our goal is to bring potentially innovative medicines for life threatening diseases to patients and to bring hope to the people and the communities we serve.”<br/> <em>Syed Rizvi, chief medical officer, Caribou Biosciences</em></p> </div> <div class="post-article-wrapper"> <div class="share-buttons"> <ul class="social-button-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/&title=Branded%3A%20The%20trademarks%20pharma%20leaders%20look%20up%20to" class="social-button analytics t-article-end-social-linkedin" title="Post"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/" class="social-button analytics t-article-end-social-facebook" title="Share"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Branded%3A%20The%20trademarks%20pharma%20leaders%20look%20up%20to%20https%3A//www.pharmavoice.com/news/pharma-leaders-brand-patagonia-nike/696478/%20via%20@PharmaVoice" class="social-button analytics t-article-end-social-twitter" title="Post"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post to X"> </a> </li> <li> <a href="javascript:window.print()" class="social-button js-social-button-print" title="Print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#556a0620373f303621681727343b313031706614706765013d3070676521273431303834273e26706765253d3427383470676539303431302726706765393a3a3e7067652025706765213a733438256e173a312c683d212125267066147a7a2222227b253d34273834233a3c36307b363a387a3b3022267a253d342738347839303431302726783727343b317825342134323a3b3c34783b3c3e307a636c6361626d7a" class="social-button analytics t-article-end-social-email" title="Email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> </a> </li> </ul> </div> <div class="post-article-topics"> <div> <span>Filed Under:</span> <span><a class="topic analytics t-article-end-topic" href="/topic/biotech/">Biotech, </a></span> <span><a class="topic analytics t-article-end-topic" href="/topic/leadership/">Leadership, </a></span> <span><a class="topic analytics t-article-end-topic" href="/topic/patient/">Patient, </a></span> <span><a class="topic analytics t-article-end-topic" href="/topic/pharma/">Pharma, </a></span> <span><a class="topic analytics t-article-end-topic" href="/topic/pharmavoice-100/">PharmaVoice 100</a></span> </div> </div> </div> </div> </div> </div> </article> <section class="signup call-out elevated-footer standard-newspost-mobile show-small show-medium hide-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>PharmaVoice stories and insights delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry leaders</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_f041c_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_f041c_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/pharma-leaders-brand-patagonia-nike/696478/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_f041c_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/pharmavoice/signup-article.png?080016020822" width="275" height="275" loading="lazy" alt="PharmaVoice newsletter example"> </div> </div> </div> </section> <div class="sidebar-box hide-large editors-pick-footer-mobile"> <h3 class="sidebar-box__header"> Editors' pick </h3> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/"> <img class="" src="https://imgproxy.divecdn.com/7F8wEuhfI0fNaqc2RDTt3t4MpPMWyzoaTSyYGk58m-4/g:nowe:0:553/c:4958:2801/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/cz1XQZZMZMEj8QdPgPZFyBVLQBjPNvjZM54KnEIbgyA/g:nowe:0:553/c:4958:2801/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/DE1VoMjZwQUnWWMg4MvDi-y5neA9xvoCJs5ghNI1Ocg/g:nowe:0:553/c:4958:2801/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 600w, https://imgproxy.divecdn.com/7F8wEuhfI0fNaqc2RDTt3t4MpPMWyzoaTSyYGk58m-4/g:nowe:0:553/c:4958:2801/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pfizer CEO Albert Bourla" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Drew Angerer via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/" class="analytics t-edfooter-edpicks-1"> Challenges mount for vaccine makers </a> </h3> <p class="feed__description hide-small show-large">End-of-year earnings reports reveal drugmakers are grappling with declining vaccination rates and an unpredictable Trump administration.</p> <div class="secondary-label"> By Amy Baxter • <span class="secondary-label">Feb. 19, 2025</span> </div> </div> </li> </ul> </div> <div style="display: none;" id="inline-signup-html-desktop"> <div class="inline-signup"> <p class="inline-signup__copy">Keep up with the story. Subscribe to the PharmaVoice free daily newsletter</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_da7861_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_da7861_email"> </label> <input type="hidden" name="signup_box_location" value="inline"> <input type="hidden" name="signup_initial_url_path" value="/news/pharma-leaders-brand-patagonia-nike/696478/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_da7861_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-inline" value="1" class="checkbox"/> <label for="id_user_consent-inline"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-inline"></div> <script src="/static/js/subscriberDemographicsForm.js?450216090125"></script> <script> var siteName = 'PharmaVoice' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'inline'); } </script> </div> <script type="text/javascript"> $(document).ready(function () { // copy the contents of the generic_signup partial into the desktop_signup_spot $desktop_signup_spot = $("#desktop-inline-signup"); $desktop_signup = $("#inline-signup-html-desktop").children(); $desktop_signup_spot.append($desktop_signup); $("#inline-signup-html-desktop").remove(); }); </script> <link rel="preload" href="https://d12v9rtnomnebu.cloudfront.net/carousel/glider.min.css" as="style" onload="this.onload=null;this.rel='stylesheet'">  <div style="display: none" id="carousel_images"> <div class="proximized_carousel_image" id="carousel_0"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/xePZwWg9FC1k8Yr0vT9Fp5eZhgCZ6kkL8P2vn-ApbFM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/XQBVBx9Pd0bLwKbSnl-ry-buANqIkmfWsi_b0BJYxbw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp 300w, https://imgproxy.divecdn.com/xl9Dp0xMsbFsSVj-n8dsb_JGJzcPKYbs_Pc7mQwZyJI/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp 600w, https://imgproxy.divecdn.com/xePZwWg9FC1k8Yr0vT9Fp5eZhgCZ6kkL8P2vn-ApbFM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Travis Coy, CFO, Immunocore" > </div> <div class="proximized_carousel_image" id="carousel_1"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/DhZY6fQkR6gilV5pM6LahGWvgPqsxvMIbhyNTL08UDA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/z-Alwza2BhJaBHVkvifNV-h01nBv5RPG2zcz4o0-vsM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 300w, https://imgproxy.divecdn.com/saIJMRQSX5_qHnHnK1oOIMsWHHc2hRD8iWsd2VKqUlQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 600w, https://imgproxy.divecdn.com/DhZY6fQkR6gilV5pM6LahGWvgPqsxvMIbhyNTL08UDA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="crispr cardio" > </div> <div class="proximized_carousel_image" id="carousel_2"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/lhixJbiybPZz4F8Td8kbKTFjMnBtje70tkqxUE5IhAs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ULjRbuXaxGWi04PdaFKVsVOvWeJpupH-QSPjdunLrrs/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 300w, https://imgproxy.divecdn.com/Dc6FN3oQfWJIefemfvtMYDFvb_npXp_Ep0h3V0l6EUc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 600w, https://imgproxy.divecdn.com/lhixJbiybPZz4F8Td8kbKTFjMnBtje70tkqxUE5IhAs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Split heart" > </div> <div class="proximized_carousel_image" id="carousel_3"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/aWQUL67brtR5-oyrISIuJOSa3jWMmcvAnM8i3CrPLYw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzg3Mjk4OTE3LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/tkFEAVex7SKDIkzBELWKdPHg3iwag8dl2FpdW9eD8i8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzg3Mjk4OTE3LmpwZw==.webp 300w, https://imgproxy.divecdn.com/EUQwdhX5npyZvczQWSpcMnG1OLqnP-YNqlo7IUnm3Aw/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzg3Mjk4OTE3LmpwZw==.webp 600w, https://imgproxy.divecdn.com/aWQUL67brtR5-oyrISIuJOSa3jWMmcvAnM8i3CrPLYw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzg3Mjk4OTE3LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="3D render using close-up of heart model covered with white, red, yellow pills" > </div> <div class="proximized_carousel_image" id="carousel_4"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/n1zfqxMu2fTcG6O0cOage2Zj3uY2ekt7-dmyQozMauo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Bc3NlbWJseS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TeL5hYEAKLwNlUgsLCDMgoE09S5n3aJoVDcu1S9qc9k/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Bc3NlbWJseS5qcGc=.webp 300w, https://imgproxy.divecdn.com/ZSJzuMB0M6bHuxJbz9ICkAzVNq9y081CTO5H3bUvvcQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Bc3NlbWJseS5qcGc=.webp 600w, https://imgproxy.divecdn.com/n1zfqxMu2fTcG6O0cOage2Zj3uY2ekt7-dmyQozMauo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Bc3NlbWJseS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="a tech works in a pharma lab" > </div> <div class="proximized_carousel_image" id="carousel_5"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/wmuYGVTxTOtqhDoGDIDiE2-NVzm-9ARtbgyG0HK3xF0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDI1NTkxOTIzLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/NnTG3bWGHa2gqx1NJ3OEifcXYBWezjNqFsZ2fa8rGRM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDI1NTkxOTIzLmpwZw==.webp 300w, https://imgproxy.divecdn.com/oPZRAXZWqMrIlxuWaey13Eh9xghjkxWpAEmx27RzQC8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDI1NTkxOTIzLmpwZw==.webp 600w, https://imgproxy.divecdn.com/wmuYGVTxTOtqhDoGDIDiE2-NVzm-9ARtbgyG0HK3xF0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMDI1NTkxOTIzLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="dollar sign syringe" > </div> <div class="proximized_carousel_image" id="carousel_6"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/JiYoMYB0VHr1oelBuWpGRyihH2OrzYFlb29SPl-GSqU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy03MTI4NTEyNS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/WZKl-I6t_S6L_1fJEdIclOqQvkkZwxRi-cvP566zyeQ/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy03MTI4NTEyNS5qcGc=.webp 300w, https://imgproxy.divecdn.com/uyq0GC0eqS2b-hI9HZnddToBGHrnE9CWDC0Nf-8Om6Y/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy03MTI4NTEyNS5qcGc=.webp 600w, https://imgproxy.divecdn.com/JiYoMYB0VHr1oelBuWpGRyihH2OrzYFlb29SPl-GSqU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy03MTI4NTEyNS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="bird flu avian influenza migration" > </div> <div class="proximized_carousel_image" id="carousel_7"> <img class="carousel-item__image" src="https://imgproxy.divecdn.com/dxGYuaEeX6gdNncHPvT4jJCvkKFpeCaNm5LXGJurw9Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDcyMTA3MDgwLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/-y5siHf2TyRw3WAz8FtQTSrcUl9fLNrHmyr0jGOA-yg/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDcyMTA3MDgwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/Ocw0TN14Bt9nAk1nRTQR7fXGIOR0SJsOIN4b_IKlZ8U/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDcyMTA3MDgwLmpwZw==.webp 600w, https://imgproxy.divecdn.com/dxGYuaEeX6gdNncHPvT4jJCvkKFpeCaNm5LXGJurw9Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDcyMTA3MDgwLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="petri dish seeds" > </div> </div> <script src="https://d12v9rtnomnebu.cloudfront.net/carousel/glider-compat.min.js" defer></script> <script src="https://d12v9rtnomnebu.cloudfront.net/carousel/glider.min.js" defer></script> <script> window.carouselData = {}; window.carouselData.carouselStories = [{"title": "Lilly\u2019s former M&A chief scours the landscape for potential deals as Immunocore\u2019s new CFO", "link": "https://www.pharmavoice.com/news/immunocore-cfo-business-pharma-eli-lilly-kimmtrak-travis-coy/740447/", "pub_date": "Feb 20, 2025"}, {"title": "CRISPR\u2019s cardio catch-all drives a biotech\u2019s broad potential", "link": "https://www.pharmavoice.com/news/crispr-cardio-biotech-scribe-therapeutic/740169/", "pub_date": "Feb 18, 2025"}, {"title": "Salesforce or Veeva: How drugmakers can navigate the upcoming CRM split", "link": "https://www.pharmavoice.com/news/veeva-salesforce-split-pharma-biotech-navigate-divorce/739985/", "pub_date": "Feb 13, 2025"}, {"title": "In the crowded cardio space, it\u2019s David vs. Goliath for small biotechs", "link": "https://www.pharmavoice.com/news/cardio-tourmaline-bio-drug-novo/739738/", "pub_date": "Feb 11, 2025"}, {"title": "Beyond GLP-1s? This biotech is exploring longer-term metabolic treatments", "link": "https://www.pharmavoice.com/news/biotech-long-term-metabolic-glp1-fractyl-health/739606/", "pub_date": "Feb 10, 2025"}, {"title": "As financial headwinds pick up, pharmas are aiming to squeeze more ROI from their R&D", "link": "https://www.pharmavoice.com/news/pharma-market-research-drug-development-roi-pipeline/739201/", "pub_date": "Feb 05, 2025"}, {"title": "Drugmakers prep for bird flu outbreak, despite continued low risk", "link": "https://www.pharmavoice.com/news/drugmaker-pharma-bird-flu-vaccine-moderna-gsk/738929/", "pub_date": "Feb 03, 2025"}, {"title": "Pharma\u2019s forecast for 2025: Sowing seeds of a rebound", "link": "https://www.pharmavoice.com/news/pharma-trends-outlook-2025/738839/", "pub_date": "Jan 31, 2025"}] // For each carousel story in our object, add the HTML contents of the corresponding .proximized_carousel_image DIV as a property // This will be used in the carousel.mustache.html template to display the image for (i=0; i < $('.proximized_carousel_image').length; i++) { window.carouselData.carouselStories[i].proximizedImage = $('#carousel_' + i).html().trim(); } // Remove the DOM elements for the proximized images since we already have what we need from them $('#carousel_images').remove(); window.carouselData.preferredTopic = "Biotech" window.carouselData.preferredTopicLink = "/topic/biotech/" window.carouselData.storylineTitle = "" </script> <script type="module" src="/static/js/dist/storylinesCarousel.bundle.js?325815190225" ></script> </section> <aside class="sidebar large-4 columns"> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid1-desktop"></div> <div id='dfp-hybrid1-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid1-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="signup sidebar-signup-box hide-small show-large" data-box-priority="0"> <h3 class="sidebar-signup-box__header">Get the free newsletter</h3> <p class="sidebar-signup-box__description">Subscribe to PharmaVoice for important stories, insights & perspectives</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_931847_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_931847_email"> </label> <input type="hidden" name="signup_box_location" value="sidebar"> <input type="hidden" name="signup_initial_url_path" value="/news/pharma-leaders-brand-patagonia-nike/696478/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_931847_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-sidebar" value="1" class="checkbox"/> <label for="id_user_consent-sidebar"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-sidebar"></div> <script src="/static/js/subscriberDemographicsForm.js?450216090125"></script> <script> var siteName = 'PharmaVoice' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'sidebar'); } </script> <div class="sidebar-box" data-box-priority="2"> <h3 class="sidebar-box__header sidebar-box__header--loud"> Most Popular </h3> <ol class="sidebar-box-list sidebar-box-list--ordered"> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-1 hide-small show-large" href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/DE1VoMjZwQUnWWMg4MvDi-y5neA9xvoCJs5ghNI1Ocg/g:nowe:0:553/c:4958:2801/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/cz1XQZZMZMEj8QdPgPZFyBVLQBjPNvjZM54KnEIbgyA/g:nowe:0:553/c:4958:2801/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/DE1VoMjZwQUnWWMg4MvDi-y5neA9xvoCJs5ghNI1Ocg/g:nowe:0:553/c:4958:2801/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 600w" sizes="25vw" alt="Pfizer CEO Albert Bourla" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-1 sidebar-box-list__item-title" href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/">Challenges mount for vaccine makers </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-2 hide-small show-large" href="/news/veeva-salesforce-split-pharma-biotech-navigate-divorce/739985/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/Dc6FN3oQfWJIefemfvtMYDFvb_npXp_Ep0h3V0l6EUc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/ULjRbuXaxGWi04PdaFKVsVOvWeJpupH-QSPjdunLrrs/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 300w, https://imgproxy.divecdn.com/Dc6FN3oQfWJIefemfvtMYDFvb_npXp_Ep0h3V0l6EUc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 600w" sizes="25vw" alt="Split heart" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-2 sidebar-box-list__item-title" href="/news/veeva-salesforce-split-pharma-biotech-navigate-divorce/739985/">Salesforce or Veeva: How drugmakers can navigate the upcoming CRM split </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-3 hide-small show-large" href="/news/crispr-cardio-biotech-scribe-therapeutic/740169/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/saIJMRQSX5_qHnHnK1oOIMsWHHc2hRD8iWsd2VKqUlQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/z-Alwza2BhJaBHVkvifNV-h01nBv5RPG2zcz4o0-vsM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 300w, https://imgproxy.divecdn.com/saIJMRQSX5_qHnHnK1oOIMsWHHc2hRD8iWsd2VKqUlQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 600w" sizes="25vw" alt="crispr cardio" loading="lazy" > </a> </div> <div class="sidebar-box-title-container">  <a class="analytics t-most-popular-sidebar-item-3 sidebar-box-list__item-title" href="/news/crispr-cardio-biotech-scribe-therapeutic/740169/">CRISPR’s cardio catch-all drives a biotech’s broad potential </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-4 hide-small show-large" href="/news/medicare-drug-pricing-negotiation-ira-trump-pharma-impact/739742/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/FLsoEuSvSSBlbS66BU7ZR0teJCQMepdvhdLQt5Ayjwo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTYzMzA1NDIwLmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/bbVG-fFcUHvR3RlhSximW1pE4_QirtpdP1mpUsSl4Iw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTYzMzA1NDIwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/FLsoEuSvSSBlbS66BU7ZR0teJCQMepdvhdLQt5Ayjwo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTYzMzA1NDIwLmpwZw==.webp 600w" sizes="25vw" alt="Drug pricing" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-4 sidebar-box-list__item-title" href="/news/medicare-drug-pricing-negotiation-ira-trump-pharma-impact/739742/">Medicare’s next list of drugs for price negotiation could get ‘very interesting’ — and have a bigger impact on pharma </a>  </div> </li> </ol> </div> <div class="sidebar-box hide-small show-large" data-box-priority="4"> <h3 class="sidebar-box__header">Library resources</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-1 sidebar-box-list__item-title" target="_blank" href="http://resources.industrydive.com/from-research-to-real-world-impact-a-model-informed-drug-development-framework?utm_source=PV&utm_medium=Library&utm_campaign=Certara"> Advancing Health Equity and Innovation with Model-Informed Drug Development </a> <span class="sponsor-label__leading-text secondary-label">Custom content for </span> <span class="sponsor-label__name secondary-label">Certara</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--loud'> <img src="/static/img/lib_icons/trendline.svg?353714160519" height="25" width="25" alt="editorial resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Trendline</div> <a class="analytics t-library-sidebar-item-2 sidebar-box-list__item-title" target="_blank" href="https://www.pharmavoice.com/trendline/rare-diseases/351/?utm_source=PV&utm_medium=Library&utm_campaign=TheMRN"> Inside the growing treatment market for rare diseases </a> <span class="sponsor-label__leading-text secondary-label">Supported by </span> <span class="sponsor-label__name secondary-label">The MRN</span> </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--loud'> <img src="/static/img/lib_icons/whitepaper.svg?102717100918" height="25" width="25" alt="editorial resource icon" loading="lazy"> </div> <div> <a class="analytics t-library-sidebar-item-3 sidebar-box-list__item-title" target="_blank" href="https://www.pharmavoice.com/news/pharma-trends-outlook-2025/738839/"> The PharmaVoice Outlook on 2025 </a> </div> </li> </ul> <a class="analytics t-library-sidebar-all sidebar-box__cta" aria-label="View all library items" href="/library/">View all</a> </div> <div class="sidebar-box js-pressrelease-sidebar-box" data-box-priority=" 6 "> <h3 class="sidebar-box__header">Company Announcements</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.pharmavoice.com/press-release/20250206-inizio-accelerates-growth-with-a-trio-of-strategic-leadership-appointments-1/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="Inizio logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1738847249/press_release/assets/company_logos/Inizio_Logo_Color_RGB_v02_1_y3t6g9.png" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20250206-inizio-accelerates-growth-with-a-trio-of-strategic-leadership-appointments-1/">Inizio accelerates growth with a trio of strategic leadership appointments</a> <span class="secondary-label"> From Inizio </span> </div> </li> </ul> <span class="sidebar-box__cta"> <a class="analytics t-pr-sidebar-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-sidebar-start" href="/press-release/get-started/">Post a press release</a> </span> </div> <div class="sidebar-box hide-small show-large" data-box-priority="10"> <h3 class="sidebar-box__header">Events</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class="sidebar-box-list__events-date "> <span class="sidebar-box-list__events-date__day "> 08 </span> <span class="sidebar-box-list__events-date__month "> APR </span> </div> <div class="sidebar-box-title-container__events"> <span class="label label--soft"> Conference </span> <a class="analytics t-events-sidebar-item sidebar-box-list__item-title sidebar-box-list__item-title--spaced" href="https://medicaldeviceregulatoryaffairs.com/" target="_blank" rel="noopener noreferrer">European Medical Device & Diagnostic Regulatory Affairs Conference </a> <span class="label label--weak">Brussels, Belgium </span><br> <span class="label label--weak-italic">Presented by TT Lifesciences</span> </div> </li> </ul> <div class="sidebar-box__cta"> <a class="analytics t-events-sidebar-start " href="/selfservice/event-listings/contact">Promote an event</a> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/pharmavoice/pharmavoicehybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid3-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/pharmavoice/pharmavoicehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </aside> </div> </div> </div>  <section class="pre-footer"> <section class="signup call-out elevated-footer hide-small hide-medium show-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>PharmaVoice stories and insights delivered to your inbox</h3> <p class="subhead">Get the free daily newsletter read by industry leaders</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_7946dc_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_7946dc_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/pharma-leaders-brand-patagonia-nike/696478/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_7946dc_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/pharmavoice/signup-article.png?080016020822" width="275" height="275" loading="lazy" alt="PharmaVoice newsletter example"> </div> </div> </div> </section> <section class="hide-small hide-medium show-large pressrelease-section"> <div class="row pressrelease-footer-box js-pressrelease-footer-box"> <div class="large-12 columns"> <div class="row"> <div class="large-12 columns pressrelease-footer-header"> <h2 class="uppercase-heading-02 pressrelease-footer__heading">Company Announcements</h2> </div> </div> <div class="row"> <div class="large-12 columns pressrelease-footer__cta-links"> <a class="analytics t-pr-edfooter-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-edfooter-start" href="/press-release/get-started/">Post a press release</a> </div> </div> <div class="row pressrelease-footer__item-list"> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20250206-inizio-accelerates-growth-with-a-trio-of-strategic-leadership-appointments-1/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.pharmavoice.com/press-release/20250206-inizio-accelerates-growth-with-a-trio-of-strategic-leadership-appointments-1/"> <div class="pressrelease-footer-item__title"> Inizio accelerates growth with a trio of strategic leadership appointments </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Inizio</div> <div class="press-release-date">February 06, 2025</div> </div> <span> <img alt="Inizio logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1738847249/press_release/assets/company_logos/Inizio_Logo_Color_RGB_v02_1_y3t6g9.png" width="50"/> </span> </div> </div> </a> <div class="columns pressrelease-footer-cta large-3"> <p class="pressrelease-footer-cta__heading">Want to share a company announcement with your peers?</p> <p> <a class="pressrelease-footer-cta__link analytics t-pr-edfooter-start-loud" href="/press-release/get-started/"> Get started <span class="call-out-link__arrow">➔</span> </a> </p> </div> </div> </div> </div> </section> <div class="row editors-pick-footer hide-small show-large"> <div class="columns medium-7"> <div class="row"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Read next </div> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/"> <img class="" src="https://imgproxy.divecdn.com/7F8wEuhfI0fNaqc2RDTt3t4MpPMWyzoaTSyYGk58m-4/g:nowe:0:553/c:4958:2801/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/cz1XQZZMZMEj8QdPgPZFyBVLQBjPNvjZM54KnEIbgyA/g:nowe:0:553/c:4958:2801/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/DE1VoMjZwQUnWWMg4MvDi-y5neA9xvoCJs5ghNI1Ocg/g:nowe:0:553/c:4958:2801/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 600w, https://imgproxy.divecdn.com/7F8wEuhfI0fNaqc2RDTt3t4MpPMWyzoaTSyYGk58m-4/g:nowe:0:553/c:4958:2801/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMDg0MDA2MjYwLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pfizer CEO Albert Bourla" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Drew Angerer via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/vaccine-makers-earnings-report-flu-rsv-moderna-pfizer-sanofi/740290/" class="analytics t-edfooter-edpicks-1"> Challenges mount for vaccine makers </a> </h3> <p class="feed__description hide-small show-large">End-of-year earnings reports reveal drugmakers are grappling with declining vaccination rates and an unpredictable Trump administration.</p> <div class="secondary-label"> By Amy Baxter • <span class="secondary-label">Feb. 19, 2025</span> </div> </div> </li> </ul> </div> </div> </div> <div class="columns medium-4"> <div class="row newsposts-by-topic"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Latest in Biotech </div> <div class="newsposts-by-topic-section"> <ul class="feed"> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-1" href="/news/immunocore-cfo-business-pharma-eli-lilly-kimmtrak-travis-coy/740447/"> <img class="" src="https://imgproxy.divecdn.com/xl9Dp0xMsbFsSVj-n8dsb_JGJzcPKYbs_Pc7mQwZyJI/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/XQBVBx9Pd0bLwKbSnl-ry-buANqIkmfWsi_b0BJYxbw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp 300w, https://imgproxy.divecdn.com/xl9Dp0xMsbFsSVj-n8dsb_JGJzcPKYbs_Pc7mQwZyJI/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90cmF2aXNjb3kucG5n.webp 600w" sizes="25vw" alt="Travis Coy, CFO, Immunocore" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-1" href="/news/immunocore-cfo-business-pharma-eli-lilly-kimmtrak-travis-coy/740447/"> Lilly’s former M&A chief scours the landscape for potential deals as Immunocore’s new CFO </a> </div> <div class="secondary-label"> By Michael Gibney </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-2" href="/news/crispr-cardio-biotech-scribe-therapeutic/740169/"> <img class="" src="https://imgproxy.divecdn.com/saIJMRQSX5_qHnHnK1oOIMsWHHc2hRD8iWsd2VKqUlQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/z-Alwza2BhJaBHVkvifNV-h01nBv5RPG2zcz4o0-vsM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 300w, https://imgproxy.divecdn.com/saIJMRQSX5_qHnHnK1oOIMsWHHc2hRD8iWsd2VKqUlQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xODIwNTMzMzM0LmpwZw==.webp 600w" sizes="25vw" alt="crispr cardio" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-2" href="/news/crispr-cardio-biotech-scribe-therapeutic/740169/"> CRISPR’s cardio catch-all drives a biotech’s broad potential </a> </div> <div class="secondary-label"> By Kelly Bilodeau </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-3" href="/news/veeva-salesforce-split-pharma-biotech-navigate-divorce/739985/"> <img class="" src="https://imgproxy.divecdn.com/Dc6FN3oQfWJIefemfvtMYDFvb_npXp_Ep0h3V0l6EUc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/ULjRbuXaxGWi04PdaFKVsVOvWeJpupH-QSPjdunLrrs/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 300w, https://imgproxy.divecdn.com/Dc6FN3oQfWJIefemfvtMYDFvb_npXp_Ep0h3V0l6EUc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy00NzUyNDA5NTIuanBn.webp 600w" sizes="25vw" alt="Split heart" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-3" href="/news/veeva-salesforce-split-pharma-biotech-navigate-divorce/739985/"> Salesforce or Veeva: How drugmakers can navigate the upcoming CRM split </a> </div> <div class="secondary-label"> By Michael Gibney </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> <hr class="footer-hr"> <footer> <div class="custom-article-footer"> <div class="row columns"> <div class="footer-grid"> <div class="footer-links"> <a href="https://www.industrydive.com"> <img class="pub-logo-footer" src="https://d12v9rtnomnebu.cloudfront.net/logo/corporate/ID_black.svg" alt="Industry Dive Logo" height="28" loading="lazy"/> </a> <ul class="social-icon-list social-icon-list__footer"> <li> <a href="https://www.linkedin.com/company/pharmavoice" aria-label="Industry Dive LinkedIn" class="social-icon-footer analytics t-sitefooter-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="linkedin icon"> </a> </li> <li> <a href="https://www.facebook.com/PharmaVoice" aria-label="Industry Dive Facebook" class="social-icon-footer analytics t-sitefooter-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="facebook icon"> </a> </li> <li> <a href="https://twitter.com/PharmaVoice" aria-label="Industry Dive X/Twitter" class="social-icon-footer analytics t-sitefooter-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="x icon"> </a> </li> <li> <a href="https://www.pharmavoice.com/feeds/news/" aria-label="Industry Dive RSS feed" class="social-icon-footer analytics t-sitefooter-rss"> <img src="/static/img/social_icons/article_page/rss.svg?440116200824" alt="rss feed icon"> </a> </li> </ul> </div> <div class="link-wrapper"> <div class="footer-links"> <h4 class="uppercase-heading-01">Explore</h4> <ul class="list-no-bullets"> <li> <a href="/about/" class="analytics t-about-sitefooter">About</a> </li> <li> <a href="/editors/" class="analytics t-editors-sitefooter">Editorial Team</a> </li> <li> <a href="/contact/" class="analytics t-feedback-sitefooter">Contact Us</a> </li> <li> <a href="/signup/?signup_location=footer-list&signup_path=/news/pharma-leaders-brand-patagonia-nike/696478/" class="analytics t-signup-sitefooter">Newsletter</a> </li> <li> <a href="/selfservice/article-licensing/submit/" class="analytics t-licensing-sitefooter">Purchase Licensing Rights</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/">Press Releases</a> </li> </ul> </div> <div class="second-column"> <div class="footer-links"> <h4 class="uppercase-heading-01">Reach our audience</h4> <ul class="list-no-bullets"> <li> <a href="/advertise/" class="analytics t-advertising-sitefooter">Advertising</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/get-started/">Post a press release</a> </li> <li> <a class="analytics t-events-sitefooter-start" href="/selfservice/event-listings/contact">Promote an event</a> </li> </ul> </div> <div class="footer-links"> </div> </div> </div> </div> </div> </div> </footer> <hr class="footer-hr"> <div class="baseline-footer-wrapper"> <div> <div> Industry Dive is an Informa TechTarget business. </div> </div> <div class="baseline-footer"> © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our <a href="https://www.industrydive.com/industries/">other publications</a> | <a href="https://www.techtarget.com/privacy-policy/">Privacy policy</a> | <a href="https://www.techtarget.com/terms-of-use/">Terms of use</a> | <a href="https://www.industrydive.com/takedown-policy/">Take down policy</a>. <br> <a href="#" onclick="Osano.cm.showDrawer('osano-cm-dom-info-dialog-open')">Cookie Preferences / Do Not Sell</a> </div> <div class="informa-legal-notice"> This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466. </div> </div> </div> </div>  <nav class="mobile-menu"> <div class="mm-top-bar"> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/close.svg?273117231121" width="20" height="20" alt="close menu"/> </button> <div class="mm-search"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-mobile"> <span class="screen-reader-text">Search</span> <input id="search-mobile" type="search" name="q" placeholder="Search" data-role="none"> </label> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-mobile"> <img src="/static/img/menu_icons/search.svg?320116291121" width="15" height="15" alt="search"> </button> </form> </div> </div> <ul class="mm-list list-no-bullets"> <li> <a href="/" class="analytics t-dash-navigation-mobile"> <span>Home</span> </a> </li> <li class="mm-accordion"> <button> <span>Voices</span> <span class="accordion-toggle-arrow"> <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </span> </button> <ul class="list-no-bullets"> <li> <a class="analytics t-voices-navigation-qa" href="/q-and-a">Q&A</a> </li> <li> <a class="analytics t-voices-navigation-profiles" href="/profiles">Profiles</a> </li> <li> <a class="analytics t-voices-navigation-biotechspotlight" href="/topic/biotech-spotlight/">Biotech Spotlight</a> </li> <li> <a class="analytics t-voices-navigation-first90days" href="/topic/first-90-days/">First 90 Days</a> </li> <li> <a class="analytics t-voices-navigation-opinions" href="/opinion">Opinions</a> </li> </ul> </li> <li class="mm-accordion"> <button> <span>Topics</span> <span class="accordion-toggle-arrow"> <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </span> </button> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-mobile-biotech" href="/topic/biotech/">Biotech</a> </li> <li> <a class="analytics t-topic-navigation-mobile-commercialization" href="/topic/commercialization/">Commercialization</a> </li> <li> <a class="analytics t-topic-navigation-mobile-leadership" href="/topic/leadership/">Leadership</a> </li> <li> <a class="analytics t-topic-navigation-mobile-manufacturing" href="/topic/manufacturing/">Manufacturing</a> </li> <li> <a class="analytics t-topic-navigation-mobile-patient" href="/topic/patient/">Patient</a> </li> <li> <a class="analytics t-topic-navigation-mobile-pharma" href="/topic/pharma/">Pharma</a> </li> <li> <a class="analytics t-topic-navigation-mobile-policy-regulation" href="/topic/policy-regulation/">Policy & Regulation</a> </li> <li> <a class="analytics t-topic-navigation-mobile-research-development" href="/topic/research-development/">Research & Development</a> </li> </ul> </li> <li> <a href="/library/" class="analytics t-library-navigation-mobile">Library</a> </li> <li> <a href="/events/" class="analytics t-events-navigation-mobile">Events</a> </li> <li> <a href="/press-release/" class="analytics t-press-releases-navigation-mobile">Press Releases</a> </li> <li class="mm-accordion"> <button> <span>PharmaVoice 100</span> <span class="accordion-toggle-arrow"> <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </span> </button> <ul class="list-no-bullets"> <li> <a href="https://www.pharmavoice.com/news/pharmavoice-100-nomination-form/611747/" class="analytics t-pv100-navigation-nominate"> Nominate </a> </li> <li> <a href="/news/pv100-pharma-leaders-executives/726233/" class="analytics t-pv100-navigation-current100"> 2024 PV100 </a> </li> <li> <a href="/news/pharmavoice100-pv100-pharma-leaders/690951/" class="analytics t-pv100-navigation-past"> 2023 PV100 </a> </li> </ul> </li> </ul> <section class="signup mm-signup"> <div class="row"> <div class="large-9 medium-10 medium-centered columns"> <h3 class="display-heading-03 display-heading-03--loud">Get PharmaVoice in your inbox</h3> <p class="subhead">The free newsletter covering the top industry headlines</p> <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_6037e5_email" class="email-input js-email-input"> <span class="screen-reader-text">Email:</span> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_6037e5_email"> </label> <input type="hidden" name="signup_box_location" value="integrated_menu"> <input type="hidden" name="signup_initial_url_path" value="/news/pharma-leaders-brand-patagonia-nike/696478/"> <input type="hidden" name="signup_internal_referrer"> <input type="hidden" name="signup_external_referrer"> <input type="hidden" name="referral_url"> <input type="hidden" name="js_enabled" value="0" id="id_6037e5_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label><span class="screen-reader-text">Select user consent:</span></label> <input type="checkbox" name="user_consent" id="id_user_consent-integrated_menu" value="1" class="checkbox"/> <label for="id_user_consent-integrated_menu"> <span class="signup-user-consent_box"> <span> By signing up to receive our newsletter, you agree to our <a href="https://www.techtarget.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.techtarget.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span> </span> </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?325815190225" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> </div> </section> </nav> <script src="/static/js/news.js?543416080722" async></script> <script> //Add styling for pdf only if admin button is clicked $(".download-promoted-story-button").click(function(){ $("body").addClass("admin-pdf-styling"); }); $(".js-social-button-print, .js-social-icon-print").click(function(){ if ($("body").hasClass("admin-pdf-styling")){ $("body").removeClass("admin-pdf-styling"); } }); </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Branded: The trademarks pharma leaders look up to", "image": [ "https://imgproxy.divecdn.com/q8XuJWwD1mV-iMwmYsTf7E-70JN09pJLUf0gVLnwH4c/g:ce/rs:fill:1200:1200:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp", "https://imgproxy.divecdn.com/58E9SrcuHjjFWB0WonfJ_OvxGb3D5FLJuoooIrnlaLM/g:ce/rs:fill:1200:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp", "https://imgproxy.divecdn.com/lPDRz0zLbC6jIXqmS1yrM-VlWF1_gvsgnGNrUI9HADM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUwNzM0NzI3LmpwZw==.webp" ], "datePublished": "2023-10-13T08:00:00", "dateModified": "", "author": [ { "@type": "Person", "name": "Michael Gibney", "url": "www.pharmavoice.com/editors/mgibney/" } ] } </script> <script type="module" src="/static/js/dist/article.bundle.js?325815190225" ></script>  <script type="module" src="/static/js/dist/signupValidation.bundle.js?325815190225" ></script> <script type="module" src="/static/js/dist/gtmEvents.bundle.js?325815190225" ></script>  <script type="module" src="/static/js/dist/smartQuotes.bundle.js?325815190225" ></script> <script> // Set cookie if we're on mobile app. Expire if we're not. This affects // which template is used to display the site to the user. $(document).ready(function() { // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist var mobileapp = ''; // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0 if (mobileapp == '0') { document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;'; } else if (mobileapp == '1' || mobileapp == '2') { document.cookie = 'mobileapp=' + mobileapp + '; path=/;'; } // There's no need to immediately load or preload print.css since it's not needed on page // load. Therefore, load it when the document is ready var stylesheet=document.createElement("link"); stylesheet.setAttribute("rel", "stylesheet"); stylesheet.setAttribute("type", "text/css"); stylesheet.setAttribute("media", "print"); if (window.location.pathname.includes('trendline')) { stylesheet.setAttribute("href", "/static/css/print_trendline.css?275715190225"); } else { stylesheet.setAttribute("href", "/static/css/print.css?275715190225"); } document.getElementsByTagName("head")[0].appendChild(stylesheet); }); </script>   <script src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script> <script type="text/javascript"> $(function() { // Sailthru Personalization Engine Setup var sailthru_setup = { customerId: '12ab35a80530ffa5450add9c09f5de04', domain: 'horizon.pharmavoice.com', spider: true }; if (window.Sailthru) { Sailthru.init(sailthru_setup); } }); </script> </body> </html>

CINXE.COM

Branded: The trademarks pharma leaders look up to | PharmaVoice