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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover"/><style>:root{--nextra-primary-hue:212deg;--nextra-primary-saturation:100%;--nextra-navbar-height:64px;--nextra-menu-height:3.75rem;--nextra-banner-height:2.5rem;--nextra-bg:250,250,250;}.dark{--nextra-primary-hue:204deg;--nextra-primary-saturation:100%;--nextra-bg:17,17,17;}</style><title>Group Analytics: Group users together as an aggregated unit of measurement - Mixpanel Docs</title><meta property="og:url" content="https://docs.mixpanel.com/docs/data-structure/group-analytics"/><meta property="og:title" content="Group Analytics: Group users together as an aggregated unit of measurement - Mixpanel Docs"/><meta property="og:description" content="Read more about Mixpanel documentation"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.mxpnl.com/marketing-site/static/favicons/apple-touch-icon.png"/><link rel="icon" sizes="16x16" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-16x16.png" type="image/png"/><link rel="icon" sizes="32x32" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-32x32.png" type="image/png"/><link rel="mask-icon" href="https://cdn.mxpnl.com/marketing-site/static/favicons/safari-pinned-tab.svg" color="#7856ff"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="next-head-count" content="13"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 'production', repo: 'docs' } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var 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0.447715 0.447715 0 1 0H11Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H11C11.5523 12 12 11.5523 12 11V8H9C8.44772 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M3 3L6.5 6.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M6.5 3.5V6.5H3.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA IN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods">Tracking Methods<svg viewBox="0 0 24 24" 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dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/choosing-the-right-method">Choosing the Right Method</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks">SDKs<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 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contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/javascript">Javascript</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/react-native">React Native</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/android">Android</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ios">iOS (Objective-C)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/swift">iOS (Swift)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/flutter">Flutter</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/unity">Unity</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/python">Python</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/nodejs">Node.js</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ruby">Ruby</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/php">PHP</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/go">Go</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/java">Java</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://github.com/mixpanel/mixpanel-utils" target="_blank" rel="noreferrer">Mixpanel-utils↗</a></li></ul></div></div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/data-warehouse">Data Warehouse</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/ad-spend">Ad Spend</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/amazon-s3">Amazon S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/aws-kafka">Amazon Kafka</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/cms-ecommerce">CMS & E-Commerce</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://customer.io/docs/cdp/destinations/connections/mixpanel?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Customer.io ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/freshpaint">Freshpaint</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-cloud-storage">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-pubsub">Google Pubsub</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-sheets">Google Sheets</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-tag-manager">Google Tag Manager</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/launchdarkly">LaunchDarkly</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mparticle">mParticle</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mobile-attribution-tracking">Mobile Attribution Tracking</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/rudderstack">Rudderstack</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://apps.shopify.com/vendo?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Shopify ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/snowplow">Snowplow</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/stripe">Stripe</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/tealium">Tealium</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management">ID Management<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/identifying-users-simplified">Identifying Users</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system">Migrating to Simplified ID Merge</a></li></ul></div></div></li></ul></div></div></li><li class="open"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure">Data Structure<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180 *:ltr:_rotate-90 *:rtl:_rotate-[-270deg]"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-100" style="transition-duration:500ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/concepts">Data Model</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/events-and-properties">Events & Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/user-profiles">User Profiles</a></li><li class="_flex _flex-col _gap-1 active"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _bg-primary-100 _font-semibold _text-primary-800 dark:_bg-primary-400/10 dark:_text-primary-600 contrast-more:_border-primary-500 contrast-more:dark:_border-primary-500" href="/docs/data-structure/group-analytics">Group Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/lookup-tables">Lookup Tables</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference">Property Reference<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/properties">Types of Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/data-type">Supported Properties Data Type</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/default-properties">Default Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/reserved-properties">Reserved Properties</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration">Migration<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/adobe-analytics">Adobe Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/amplitude">Amplitude</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/google-analytics">Google Analytics</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices">Best Practices<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/bot-traffic">Bot Traffic</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/debugging">Debugging</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/developer-environments">Developer Environments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/geolocation">Geolocation</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/hot-shard-limits">Hot Shard Limits</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/server-side-best-practices">Server-side Best Practices</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/tracking-plan">Tracking Plan</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/traffic-attribution">Traffic Attribution</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1487_63098)"><path d="M2 16L14 16C15.1046 16 16 15.1046 16 14L16 2C16 0.895433 15.1046 1.81341e-06 14 1.69753e-06L2 4.38646e-07C0.895429 3.22768e-07 -7.75506e-07 0.895432 -8.58276e-07 2L-1.75748e-06 14C-1.84025e-06 15.1046 0.895428 16 2 16Z" fill="#B094FF"></path><path d="M3 7L6 4L9 7L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8 10L8 13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></g><defs><clipPath id="clip0_1487_63098"><rect width="16" height="16" fill="white"></rect></clipPath></defs></svg> ANALYSIS</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports">Reports<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/insights">Insights</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/funnels">Funnels</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/retention">Retention</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/flows">Flows</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps">Apps<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/experiments">Experiments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/impact">Impact</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/signal">Signal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/jql">JQL</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards">Boards<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/templates">Templates</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/boards-on-boards">Boards on Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/public-boards">Public Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/advanced">Advanced</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users">Users<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users/cohorts">Cohorts</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay">Session Replay<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-web">Web</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-ios">iOS (Alpha)</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features">Features<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/alerts">Alerts</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/attribution">Attribution</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/embeds">Embeds</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/chart-customization">Chart Customization</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-events">Custom Events</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-properties">Custom Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/saved-behaviors">Saved Behaviors</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/sessions">Sessions</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/spark">Spark</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/advanced">Advanced</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/revenue_analytics">Revenue Analytics</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5 7V4C5 2.34315 6.34315 1 8 1V1C9.65685 1 11 2.34315 11 4V7" stroke="#7856FF" stroke-linejoin="round"></path><path d="M1 7.33325C1 6.22868 1.89543 5.33325 3 5.33325H13C14.1046 5.33325 15 6.22868 15 7.33325V13.9999C15 15.1045 14.1046 15.9999 13 15.9999H3C1.89543 15.9999 1 15.1045 1 13.9999V7.33325Z" fill="#B094FF"></path><path d="M6.58273 12.6098L7.9987 9.77783L9.41468 12.6098C9.5809 12.9422 9.33916 13.3334 8.96746 13.3334H7.02994C6.65825 13.3334 6.4165 12.9422 6.58273 12.6098Z" fill="#7856FF"></path><circle cx="7.99886" cy="9.33333" r="1.33333" fill="#7856FF"></circle></svg> ADMIN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects">Orgs & Projects<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/organizations">Organizations</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/managing-projects">Managing Projects</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/roles-and-permissions">Roles & Permissions</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance">Data Governance<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/lexicon">Lexicon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-views-and-classification">Data Views & Classification</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/event-approval">Event Approval</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-volume-monitoring">Data Volume Monitoring</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-clean-up">Data Clean-Up</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security">Access Security<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/login-methods">Login Methods</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/two-factor-authentication">Two-Factor Authentication</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on">Single Sign-On<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/azure">Azure</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/jumpcloud">JumpCloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/okta">Okta</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/shared-sso">Shared SSO</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy">Privacy<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/protecting-user-data">Protecting User Data</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://mixpanel.com/legal/privacy-policy" target="_blank" rel="noreferrer">Legal Hub ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/gdpr-compliance">GDPR Compliance</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/eu-residency">EU Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/in-residency">India Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/end-user-data-management">End User Data Management</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing">Pricing<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/legacy-mtu-billing">MTU Billing</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/startup-program">Startup Program</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 0C4.44772 0 4 0.447715 4 1V8H1C0.447715 8 0 8.44771 0 9V15C0 15.5523 0.447715 16 1 16H7C7.55228 16 8 15.5523 8 15V12H15C15.5523 12 16 11.5523 16 11V1C16 0.447715 15.5523 0 15 0H5Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H5C4.44772 12 4 11.5523 4 11V8H7C7.55228 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M9.5 6.5L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 6V3H10" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA OUT</div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/export-methods">Export Methods</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines">Data Pipelines<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/json-pipelines">Json Pipelines</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/aws-s3">AWS S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/azure-blob-storage">Azure Blob Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/bigquery">BigQuery</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/gcp-gcs">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/redshift-spectrum">Redshift Spectrum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/snowflake">Snowflake</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines">Older Version<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/schematized-export-pipeline">Schematized Export Pipeline</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-aws-pipeline">Raw AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-azure-pipeline">Raw Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-gcs-pipeline">Raw GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-bigquery-pipeline">Schematized BigQuery Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-aws-pipeline">Schematized AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-azure-pipeline">Schematized Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-gcs-pipeline">Schematized GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-snowflake-pipeline">Schematized Snowflake Pipeline</a></li></ul></div></div></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync">Cohort Sync<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/webhooks">Webhooks</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/build-an-integration">Build an Integration</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/abtasty">AB Tasty</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/airship">Airship</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/appcues">Appcues</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/apptimize">Apptimize</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/braze">Braze</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/chameleon">Chameleon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/clevertap">CleverTap</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/facebook-ads">Facebook Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/google-ads">Google Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/insider">Insider</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://www.intercom.com/help/en/articles/299-import-your-mixpanel-contacts" target="_blank" rel="noreferrer">Intercom ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/iterable">Iterable</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/kameleoon">Kameleoon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/leanplum">Leanplum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/mailchimp">Mailchimp</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/marketo">Marketo</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/moengage">MoEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/onesignal">OneSignal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/salesforce-marketing-cloud">Salesforce Marketing Cloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/taplytics">Taplytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/vwo">VWO</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/webengage">WebEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 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_max-h-[calc(100vh-var(--nextra-navbar-height)-env(safe-area-inset-bottom))] ltr:_-mr-4 rtl:_-ml-4"><p class="_mb-4 _font-semibold _tracking-tight">On This Page</p><ul><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#overview" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Overview</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-by-a-custom-identifier" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group By a Custom Identifier</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-profiles" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group Profiles</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#change-the-group-identifier-in-a-report" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Change the Group Identifier in a Report</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#implementation" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Implementation</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-keys-in-project-settings" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group Keys in Project Settings</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-keys-tracked-as-event-properties" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group Keys Tracked as Event Properties</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#attribute-events-to-multiple-groups" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Attribute Events to Multiple Groups</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#implement-using-the-groups-api" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Implement Using the Groups API</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#upload-group-profiles-using-the-users-report" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Upload Group Profiles Using the Users Report</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#add-group-key-to-users-profile" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Add Group Key to User’s Profile</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#faq" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">FAQ</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#limits" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Limits</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#events-missing-from-groups" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Events Missing from Groups</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#group-analysis-in-reports" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Group Analysis in Reports</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#exporting-group-profiles-via-api" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Exporting Group Profiles via API</a></li></ul><div class="nextra-toc-footer _mt-8 _pt-8 _sticky _bottom-0 _flex _flex-col _items-start _gap-2 _pb-8 _-mx-1 _px-1"><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://mixpanel.com/get-support" target="_blank" rel="noreferrer">Question? Contact our Support Team</a><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://github.com/mixpanel/docs/tree/main/pages/docs/data-structure/group-analytics.mdx">Edit this page</a><button class="_transition _flex _items-center _gap-1.5 _opacity-0 _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" aria-hidden="true" type="button" disabled="" data-headlessui-state="disabled" data-disabled="">Scroll to top<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="16" class="_-rotate-90 _border _rounded-full _border-current"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></nav><div id="reach-skip-nav"></div><article class="_w-full _break-words nextra-content _flex _min-h-[calc(100vh-var(--nextra-navbar-height))] _min-w-0 _justify-center _pb-8 _pr-[calc(env(safe-area-inset-right)-1.5rem)]"><main class="_w-full _min-w-0 _max-w-6xl _px-6 _pt-4 md:_px-12"><div class="nextra-breadcrumb _mt-1.5 _flex _items-center _gap-1 _overflow-hidden _text-sm _text-gray-500 dark:_text-gray-400 contrast-more:_text-current"><span class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis" title="Docs">Docs</span><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><a class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis nextra-focus _ring-inset hover:_text-gray-900 dark:hover:_text-gray-100" title="Data Structure" href="/docs/data-structure">Data Structure</a><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="_whitespace-nowrap _transition-colors _font-medium _text-gray-700 contrast-more:_font-bold contrast-more:_text-current dark:_text-gray-100 contrast-more:dark:_text-current" title="Group Analytics">Group Analytics</span></div><h1 class="_mt-2 _text-4xl _font-bold _tracking-tight _text-slate-900 dark:_text-slate-100">Group Analytics: Group users together as an aggregated unit of measurement</h1> <h2 id="overview" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Overview<a href="#overview" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel Group Analytics allows behavioral data analysis at a customized group level (such as account, device—or any other way you want to assess your business).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Historically, Mixpanel grouped events by a single identifier called the distinct_id. This ultimately grouped events by the individual user. Group Analytics allows you to establish an event property other than the distinct_id, such as company ID, account ID, project ID, or billing ID, as an identifier by which to analyze your data.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Group Analytics is available as an add-on package to customers on <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/pricing/" target="_blank" rel="noreferrer">Growth</a> and <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/pricing/" target="_blank" rel="noreferrer">Enterprise plans</a>.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Customers on the Growth plan can buy this add-on <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/pricing/" target="_blank" rel="noreferrer">online</a>, while customers on the Enterprise plans can reach out to their Customer Success Manager or the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/contact-us/sales/" target="_blank" rel="noreferrer">Mixpanel Sales Team</a>. Online plans allow up to 6 group keys. Enterprise customers can choose between 3 or 6 group keys. Each group key can have a total of 1M group profiles (see <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/group-analytics#limits">Limits</a>).</p> <div style="position:relative;padding-bottom:56.25%;height:0;overflow:hidden"><iframe src="https://www.loom.com/embed/c97b10f9443941a38c3ea649c714d5b3" frameborder="0" style="position:absolute;top:0;left:0;width:100%;height:100%"></iframe></div> <h3 id="group-by-a-custom-identifier" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group By a Custom Identifier<a href="#group-by-a-custom-identifier" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel Group Analysis allows you to select alternative unique identifiers in reports.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">By default, Mixpanel counts unique users by distinct_id. Group Analytics allows you to uniquely count events by an alternative identifier, such as company ID, invite ID, or another value shared by a group of individuals with different distinct_ids.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">This allows behavioral analysis from a business or group level, as opposed to an individual level. You can answer questions such as:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">What companies are engaging the most with a product?</li> <li class="_my-2">In instances where there are more than one user per account, such as a video streaming service, how are events triggered at an account level?</li> <li class="_my-2">What groups convert through a funnel to a goal event (as opposed to what individual users convert)?</li> </ul> <h3 id="group-profiles" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group Profiles<a href="#group-profiles" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Much like a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/user-profiles">user profile</a>, Group Profiles are a collection of properties and event history specific to a group.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Group Profiles have an activity feed that shows the events performed by users in a group. Only the events attributed to the group with a defined group key will appear in the group’s activity feed.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The Group Profile also displays the properties unique to that group - here’s an <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/project/3187769/view/3699049/app/profile#distinct_id=company_id_8889&data_group_id=-1405123841946871899" target="_blank" rel="noreferrer">example</a> of it:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="1038" height="1124" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 280 320'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAICAMAAAAC2hU0AAAADFBMVEX6+vv39/f////15dxRtYzuAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJ0lEQVR4nE3IwQkAMAzDQMnZf+fSJoF+fFhUoYrB5A48bZlO3P97AAlVAEgRcx1QAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-profile-example.35b688a6.png&w=1080&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-profile-example.35b688a6.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-profile-example.35b688a6.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To access a group profile:</p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Go to Users.</p> </li> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Click the <strong>Analyze Uniques by</strong> dropdown above the query builder.</p> </li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="/Screen_Shot_2022-06-22_at_5.40.43_PM.png" loading="lazy" width="2068" height="446" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 80'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAACCAMAAABSSm3fAAAACVBMVEWppOr///////e8cwnJAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAE0lEQVR4nGNggAEmJkYmRkZGRgAASgAM/X3zRwAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.40.43_PM.cf590401.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.40.43_PM.cf590401.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">3. Select the group identifier.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="/Screen_Shot_2022-06-22_at_5.39.06_PM.png" loading="lazy" width="728" height="378" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEX39/f6+fz///+jne2vqvHu7vLj4vXj4+TDv/S5tfHQFLl5AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJElEQVR4nAXBhwEAIAzDMGe0wP8PIzFs214OmyQPgWwbw4ykDwgSAF9tw/ALAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.39.06_PM.2ec6915b.png&w=750&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.39.06_PM.2ec6915b.png&w=1920&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.39.06_PM.2ec6915b.png&w=1920&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6" start="4"> <li class="_my-2">Groups profiles will populate the Users report.</li> </ol> <h3 id="change-the-group-identifier-in-a-report" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Change the Group Identifier in a Report<a href="#change-the-group-identifier-in-a-report" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To change the identifier in a report:</p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Go to a report.</p> </li> <li class="_my-2"> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Click the <strong>Analyze Uniques by</strong> dropdown above the query builder.</p> </li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="/Screen_Shot_2022-06-22_at_5.45.29_PM.png" loading="lazy" width="2094" height="488" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 80'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAACCAMAAABSSm3fAAAADFBMVEWzru7///78/ff///spatq8AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAE0lEQVR4nGNggAFmRiYmJkZGRgAAVQAOnWGcGQAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.45.29_PM.81b2298b.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.45.29_PM.81b2298b.png&w=3840&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6" start="3"> <li class="_my-2">Select the group identifier.</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="/Screen_Shot_2022-06-22_at_5.46.39_PM.png" loading="lazy" width="724" height="374" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAFVBMVEX9/P34+PirpfDw7/amoO3h3/O5tfBsSVNEAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nBXGwREAMAjDMJuE7j9yD71E3JnpI2x7UeUICfgBBfIAQlw/l6kAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.46.39_PM.d49e79a4.png&w=750&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.46.39_PM.d49e79a4.png&w=1920&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_5.46.39_PM.d49e79a4.png&w=1920&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6" start="4"> <li class="_my-2">The report will now display results grouped by the newly selected group identifier.</li> </ol> <h2 id="implementation" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Implementation<a href="#implementation" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Establish the group identifier with an event property as the Group Key, where the property value is the Group ID. As <strong>event property:value</strong> is <strong>group key:group id</strong>.</p> <h3 id="group-keys-in-project-settings" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group Keys in Project Settings<a href="#group-keys-in-project-settings" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Group keys are project specific, and the group key must be set up before group data is sent.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To administer group keys, navigate to your Project Settings. Click <strong>+Add Group Key</strong> under the <em>Group Keys</em> section.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="1614" height="364" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 80'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAACCAMAAABSSm3fAAAABlBMVEX9/f734eH6lTNmAAAACXBIWXMAABYlAAAWJQFJUiTwAAAADklEQVR4nGNggAFGKAMAABoAAkwkKLMAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fadd-group-key.37e793ee.png&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fadd-group-key.37e793ee.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fadd-group-key.37e793ee.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Enter an event property to attribute the group key to. You can also enter a display name for the group key. Click <strong>Save</strong>.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="/Screen_Shot_2022-06-22_at_6.18.38_PM.png" loading="lazy" width="1000" height="608" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 200'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAFCAMAAABPT11nAAAACVBMVEX+/v75+fny8vSlOodgAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAG0lEQVR4nGNgYmKAACYmRjCAMBhgDBAbAhiZAAN/ACUtfGPyAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_6.18.38_PM.ea9a951e.png&w=1080&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_6.18.38_PM.ea9a951e.png&w=2048&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FScreen_Shot_2022-06-22_at_6.18.38_PM.ea9a951e.png&w=2048&q=75"/></p> <h3 id="group-keys-tracked-as-event-properties" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group Keys Tracked as Event Properties<a href="#group-keys-tracked-as-event-properties" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Group keys must be event properties.</strong> All events need to have a defined group key on them in order to be attributed to a group. Property names and values are case-sensitive so be sure to track the group key on your events exactly as you’ve established them in Project Settings.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Note:</strong> Mixpanel does not backfill historical data to groups before the group key was implemented. This means that Mixpanel is only able to attribute group data from the date that the group key was set up in your Project Settings. Historical events that contain the group key as an event property sent prior to the implementation of the group key in Project Settings will not be attributed to a group.</p> <h3 id="attribute-events-to-multiple-groups" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Attribute Events to Multiple Groups<a href="#attribute-events-to-multiple-groups" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">An event can be attributed to multiple groups. To attribute to multiple groups, track the group event property’s value as a list of string-valued group ids.</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">mixpanel.</span><span style="--shiki-light:#6F42C1;--shiki-dark:#B392F0">track</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">(</span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"Some Event"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">, { company_id: [</span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"01234"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">, </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"56789"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">, </span><span style="--shiki-light:#032F62;--shiki-dark:#9ECBFF">"55555"</span><span style="--shiki-light:#24292E;--shiki-dark:#E1E4E8">] });</span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Not all of a user’s events will be attributed to a group. Only the events with a defined group key will be attributed to the group and appear in the group’s profile’s activity feed.</p> <h3 id="implement-using-the-groups-api" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Implement Using the Groups API<a href="#implement-using-the-groups-api" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel’s SDKs have methods to help you implement Groups Analytics.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Because the client has persistence, only client-side SDKs have methods for adding and removing a user’s events to a group (registering and deregistering the <code class="nextra-code" dir="ltr"><group_key>: <group_id></code> as a super property to be tracked on all events).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Without persistence on the server, you will need to track <code class="nextra-code" dir="ltr"><group_key>: <group_id></code> on all events that should be attributed to a group (or multiple groups).</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Both client- and server-side SDKs have methods for creating and updating Group Profiles.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">To view the setup guides for implementing Groups using the Groups API, follow the instructions connected to the SDK you are using found in <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs" target="_blank" rel="noreferrer">Mixpanel’s Developer Documentation</a>.</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/http#section-group-analytics" target="_blank" rel="noreferrer">HTTP</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/javascript#section-group-analytics" target="_blank" rel="noreferrer">Javascript SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/swift#section-group-analytics" target="_blank" rel="noreferrer">iOS-Swift SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/ios#section-group-analytics" target="_blank" rel="noreferrer">iOS-Objective-C SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/android#section-group-analytics" target="_blank" rel="noreferrer">Android SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/java#section-group-analytics" target="_blank" rel="noreferrer">Java SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/python#section-group-analytics" target="_blank" rel="noreferrer">Python SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/react-native#group-analytics" target="_blank" rel="noreferrer">React Native SDK</a></li> <li class="_my-2"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/docs/ruby#section-group-analytics" target="_blank" rel="noreferrer">Ruby SDK</a></li> </ul> <h3 id="upload-group-profiles-using-the-users-report" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Upload Group Profiles Using the Users Report<a href="#upload-group-profiles-using-the-users-report" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">It is possible to create Group Profiles by CSV upload as an alternative to the Groups API. <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/user-profiles#importing-from-csv">Follow the instructions here to learn how to upload Group Profiles using the Users report</a>.</p> <h3 id="add-group-key-to-users-profile" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Add Group Key to User’s Profile<a href="#add-group-key-to-users-profile" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Adding <code class="nextra-code" dir="ltr"><group_key>: <group_id></code> to user profiles connects user profiles to group profiles. This allows you to view user group profile properties when analyzing by Users in reports; for example, when creating user cohorts based on group profile properties.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">This relationship is one-way, meaning that you cannot use user profile properties when analyzing by a Group in reports.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Because a user can be part of multiple groups within a group key, set the value of the user property as a list of string values, i.e., <code class="nextra-code" dir="ltr">"company_id": ["1", "2"]</code></p> <h2 id="faq" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">FAQ<a href="#faq" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <h3 id="limits" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Limits<a href="#limits" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The limits below ensure group analytics works correctly in Mixpanel:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">1M group profiles per group key (e.g. company_id)</li> <li class="_my-2">1M events per day per group identifier (e.g. company_id = “Mixpanel”) - see <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tracking-best-practices/hot-shard-limits">Hot Shard Limits</a></li> <li class="_my-2">Group properties have similar <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/user-profiles#what-are-the-limits-of-user-properties">limits as User properties</a></li> </ul> <h3 id="events-missing-from-groups" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Events Missing from Groups<a href="#events-missing-from-groups" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The group key property must be present as an event property on an event in order to attribute them to a group profile.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Having the group key present as a user profile property does not automatically attribute the events by that user to the group.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel does not backfill historical data to groups before the group key was implemented. This means that Mixpanel is only able to attribute group data from the date that the group key was set up in your Project Settings. Historical events that contain the group key as an event property sent prior to the implementation of the group key in Project Settings will not be attributed to a group.</p> <h3 id="group-analysis-in-reports" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Group Analysis in Reports<a href="#group-analysis-in-reports" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Group properties are supported when analyzing by users, but user properties are not supported when analyzing by groups.</p> <h3 id="exporting-group-profiles-via-api" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Exporting Group Profiles via API<a href="#exporting-group-profiles-via-api" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Use the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/reference/engage-query" target="_blank" rel="noreferrer">Engage API endpoint</a> to export Group Profiles by adding <code class="nextra-code" dir="ltr">data_group_id</code> in the <code class="nextra-code" dir="ltr">data</code> param of the request.</p> <div class="nextra-code _relative [&:not(:first-child)]:_mt-6"><pre class="nextra-focus _overflow-x-auto _subpixel-antialiased _text-[.9em] _bg-white dark:_bg-black _py-4 _ring-1 _ring-inset _ring-gray-300 dark:_ring-neutral-700 contrast-more:_ring-gray-900 contrast-more:dark:_ring-gray-50 contrast-more:_contrast-150 _rounded-md" tabindex="0"><code class="nextra-code" dir="ltr"><span><span>curl --request POST \</span></span> <span><span> --url https://eu.mixpanel.com/api/2.0/engage \</span></span> <span><span> --header 'Authorization: Basic <redacted>' \</span></span> <span><span> --header 'Content-Type: application/x-www-form-urlencoded' \</span></span> <span><span> --data 'filter_by_cohort={"id": <cohort_id_here>}' \</span></span> <span><span> --data data_group_id=<data_group_id_here></span></span></code></pre><div class="_opacity-0 _transition [div:hover>&]:_opacity-100 focus-within:_opacity-100 _flex _gap-1 _absolute _right-4 _top-2"><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5 md:_hidden" title="Toggle word wrap" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="currentColor" height="16"><path d="M4 19h6v-2H4v2zM20 5H4v2h16V5zm-3 6H4v2h13.25c1.1 0 2 .9 2 2s-.9 2-2 2H15v-2l-3 3l3 3v-2h2c2.21 0 4-1.79 4-4s-1.79-4-4-4z"></path></svg></button><button class="_transition _border _border-gray-300 dark:_border-neutral-700 contrast-more:_border-gray-900 contrast-more:dark:_border-gray-50 _rounded-md _p-1.5" title="Copy code" type="button" data-headlessui-state=""><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" height="16" class="nextra-copy-icon"><rect x="9" y="9" width="13" height="13" rx="2"></rect><path d="M5 15H4C2.89543 15 2 14.1046 2 13V4C2 2.89543 2.89543 2 4 2H13C14.1046 2 15 2.89543 15 4V5"></path></svg></button></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The <code class="nextra-code" dir="ltr"><data_group_id></code> for the respective group key’s profile can be found under Group Keys within Project Settings:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="1724" height="626" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 120'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAADCAMAAACZFr56AAAADFBMVEX+/f77+fn55OT58/PGAhfXAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAHUlEQVR4nBXHsQ0AAAyDMCD//1zVm5kOgaqhnz8HAbkAGYkhjRMAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdata-group-id.6ec20d2b.png&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdata-group-id.6ec20d2b.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdata-group-id.6ec20d2b.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Alternatively, the <code class="nextra-code" dir="ltr"><data_group_id></code> can also be seen as part of the URL of the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/data-structure/group-analytics#group-profiles">Group Profile</a> page:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><code class="nextra-code" dir="ltr">https://mixpanel.com/project/<project_id>/view/<workspace_id>/app/profile#distinct_id=<distinct_id>&data_group_id=<data_group_id></code></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Here’s an actual <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/project/3187769/view/3699049/app/profile#distinct_id=company_id_8889&data_group_id=-1405123841946871899" target="_blank" rel="noreferrer">example</a> with <code class="nextra-code" dir="ltr">data_group_id</code> = <code class="nextra-code" dir="ltr">-1405123841946871899</code>:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="2514" height="1806" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAGCAMAAADJ2y/JAAAAFVBMVEX////29vj7+/uyqt7y5uK2see9uvGA9PegAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJklEQVR4nF3GMRIAIAzDMDsp/P/JXFc0idPTtpcZjYokLPMn6OYBCnoARkFpvfkAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fengage-api-data-group-id.c787aada.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fengage-api-data-group-id.c787aada.png&w=3840&q=75"/></p><div class="_mt-16"></div><div class="_mb-8 _flex _items-center _border-t _pt-8 dark:_border-neutral-800 contrast-more:_border-neutral-400 dark:contrast-more:_border-neutral-400 print:_hidden"><a title="User Profiles" class="nextra-focus _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100 _flex _max-w-[50%] _items-center _gap-1 _py-4 _text-base _font-medium _transition-colors [word-break:break-word] md:_text-lg ltr:_pr-4 rtl:_pl-4" 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