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padding-bottom: 56.25%; height: 0; border-radius: 0; box-shadow: 0 15px 40px rgba(63,58,79,.3); overflow: hidden; min-width:320px;"><iframe src="https://learn.exotel.com/share/o4o00RVqzgb6dZTXphSWiA/embed?autoplay=false" frameborder="0" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" sandbox="allow-scripts allow-forms allow-same-origin allow-presentation" data-identifyelement="495"></iframe></div><p data-identifyelement="465" dir="ltr"><br data-identifyelement="496"></p><p data-identifyelement="465">In India, according to TRAI, all applications to people SMSes should be sent from a Sender-ID rather than a number. In the case of transactional SMS,  Sender ID is the name with which your outgoing SMS will be sent. Similarly, for Promotional SMS, it will be represented by a numeric ID. <span data-identifyelement="466" dir="ltr">Sender ID is a fantastic way to remind your customer of your brand name, so you should take full advantage of it. You can learn all about the different types of SMSes <a data-identifyelement="500" href="https://support.exotel.com/support/solutions/articles/3000101723-sms-types" rel="noreferrer" target="_blank">here</a>.</span></p><p data-identifyelement="465"><br data-identifyelement="501"></p><p data-identifyelement="467"><br data-identifyelement="502"></p><p data-identifyelement="467" dir="ltr">There are certain criteria that needs to be fulfilled for each of the type of Sender IDs mentioned. </p><p data-identifyelement="469"><br data-identifyelement="503"></p><p data-identifyelement="469"><span data-identifyelement="470" dir="ltr"><strong data-identifyelement="504" dir="ltr">Transactional SMS Sender ID</strong></span></p><p data-identifyelement="472"><br data-identifyelement="505"></p><p data-identifyelement="489"><strong data-identifyelement="490">Dos:</strong></p><ul data-identifyelement="491"><li data-identifyelement="492"><span data-identifyelement="493">It must be 6 characters long (mandated by TRAI. Don't ask us why)</span></li><li data-identifyelement="494"><span data-identifyelement="495">It is always capitalized</span></li><li data-identifyelement="496"><span data-identifyelement="497">It must be reflective of your brand name and/or trademark.</span></li><li data-identifyelement="498"><span data-identifyelement="499">It must tie in well with the content in the SMS. It could be campaign specific (See "</span><a data-identifyelement="500" href="http://support.exotel.in/support/articles/82238-i-want-to-change-my-sms-sender-id-how-can-i-do-that-" target="_blank">How to change Sender ID</a><span data-identifyelement="501" dir="ltr">")</span></li></ul><p data-identifyelement="475"><span data-identifyelement="476"><strong data-identifyelement="477">Don'ts: </strong></span></p><ul data-identifyelement="478"><li data-identifyelement="479"><span data-identifyelement="480">Do not choose commonly used English words or phrases like "COFFEE" or "SMSFORU"</span></li><li data-identifyelement="481"><span data-identifyelement="482">Do not use other company names or brands like "AIRTEL" or "LENOVO" </span></li><li data-identifyelement="483"><span data-identifyelement="484">Do not violate someone else's trademark</span></li><li data-identifyelement="485"><span data-identifyelement="486">You cannot use numbers mixed with characters. For example: Avoid "BUY431". </span></li></ul><p data-identifyelement="487"><br data-identifyelement="488"></p><p data-identifyelement="489"><br data-identifyelement="506"></p><div data-identifyelement="502"><br data-identifyelement="503"></div><p data-identifyelement="504"><strong data-identifyelement="505" dir="ltr">Promotional SMS Sender ID</strong></p><p data-identifyelement="504" dir="ltr"><br data-identifyelement="507"></p><p data-identifyelement="504" dir="ltr">It needs to be a 6 digit numeric sender id. The Header should start with the number that matches the category (as per DND Preferences) and should be unique. The categories are given below:</p><p data-identifyelement="506"><br data-identifyelement="507"></p><p data-identifyelement="508" dir="ltr">1- <strong data-identifyelement="508">Banking/Insurance/Financial products/ credit cards</strong>:  e.g 110011</p><p data-identifyelement="511" dir="ltr">2- <strong data-identifyelement="509">Real Estate</strong>:  e.g. 220022</p><p data-identifyelement="514" dir="ltr">3- <strong data-identifyelement="510">Education</strong>:  e.g. 330033</p><p data-identifyelement="517" dir="ltr">4- <strong data-identifyelement="511" dir="ltr">Health</strong>: e.g. 440044</p><p data-identifyelement="520" dir="ltr">5- <strong data-identifyelement="512" dir="ltr">Consumer goods and automobiles</strong>: e.g. 550055</p><p data-identifyelement="523" dir="ltr">6- <strong data-identifyelement="513">Communication/Broadcasting / Entertainment/IT</strong>: e.g. 660066</p><p data-identifyelement="526" dir="ltr">7- <strong data-identifyelement="514" dir="ltr">Tourism and Leisure</strong>:<strong data-identifyelement="515" dir="ltr"> </strong>e.g. 770077</p><p data-identifyelement="529" dir="ltr">8- <strong data-identifyelement="516" dir="ltr">Food and Beverages</strong>: e.g. 880088</p><p data-identifyelement="532"><br data-identifyelement="505"></p><p data-identifyelement="532"><strong data-identifyelement="534" dir="ltr">SMSes to India</strong></p><p data-identifyelement="535"><br data-identifyelement="536"></p><p data-identifyelement="537" dir="ltr">With the latest TRAI Regulations in India, Effective from 1st June 2020, SENDER IDs (Headers) are first required to be approved on the <a data-identifyelement="538" href="https://www.vilpower.in/" rel="noreferrer" target="_blank">DLT platform</a> of operators for both Transactional and Promotional SMS. Our team may ask you for screenshots of the DLT platform with approved status against your SENDER ID.<br data-identifyelement="506"><br data-identifyelement="507"><a data-identifyelement="508" href="https://support.exotel.com/support/solutions/articles/3000096504-trai-regulations-on-commercial-communications-dlt-portal-" rel="noreferrer" target="_blank">Find out more</a> information on the TRAI regulations update.</p><p data-identifyelement="532"><br data-identifyelement="509"><strong data-identifyelement="534">How to configure SENDER ID on Exotel?</strong></p><p data-identifyelement="540"><br data-identifyelement="510">Once approved on the DLT platform, you can edit an existing SENDER ID or assign it while adding a new ExoPhone like below via <a data-identifyelement="511" href="https://my.exotel.com/Exotel/settings/site#senderid-settings" rel="noreferrer" target="_blank">SMS Configuration Setting</a>.</p><p data-identifyelement="540"><br data-identifyelement="512">For promotional SMS,<br data-identifyelement="513"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3053847194/original/8u0DAUq8LaezTaJJkHHbbt7id7F_FL_huA.png?1590705373" style="width: auto;" class="fr-fic fr-fil fr-dib" data-attachment="[object Object]" data-id="3053847194" data-identifyelement="514"></p><p data-identifyelement="540"><br data-identifyelement="515">For transactional SMS,</p><p data-identifyelement="542"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3053732938/original/FJZfkleFWxxMlQpm7SPF67DeFoHF8SxHkA.png?1590405689" style="width: auto;" class="fr-fic fr-fil fr-dib" data-attachment="[object Object]" data-id="3053732938" data-identifyelement="543"></p><p data-identifyelement="517"><br data-identifyelement="518"></p><p data-identifyelement="519">(Edit sender id via <a data-identifyelement="544" href="https://my.exotel.com/settings/site#senderid-settings" rel="noopener noreferrer" target="_blank">https://my.exotel.com/settings/site#senderid-settings</a> if your account is created in SG stamp, else use <a data-identifyelement="545" href="https://my.mum1.exotel.com/settings/site#senderid-settings" rel="noopener noreferrer" target="_blank">https://my.mum1.exotel.com/settings/site#senderid-settings</a> for MUM stamp)</p><p data-identifyelement="542"><br data-identifyelement="482"></p><p data-identifyelement="542" dir="ltr">Kindly note once you click on Ok, a request would be received to us for approval and you would in turn receive an email to submit the DLT approval screenshot for the sender ID request raised. Once the screenshot is received, we shall review the shared document and approve your request. The same shall reflect on your account 30 minutes post-approval.</p><p data-identifyelement="532"><br data-identifyelement="516"></p><p data-identifyelement="532"><strong data-identifyelement="534" dir="ltr">How to send SMS using my SENDER ID?</strong></p><p data-identifyelement="532"><br data-identifyelement="517">Once approved on the DLT platform and configured on Exotel,</p><p data-identifyelement="532"><br data-identifyelement="518"><u data-identifyelement="519">To send SMSvia API,</u> use the 'From' Parameter in <a data-identifyelement="520" href="https://developer.exotel.com/api/#send-sms" rel="noreferrer" target="_blank">SEND SMS API</a> to choose the SENDER ID for sending. It can be:</p><ul data-identifyelement="521"><li data-identifyelement="532">ExoPhone (Virtual Number) linked to the appropriate SENDER ID like 0804XXX4890<br data-identifyelement="522"><br data-identifyelement="523"></li><li data-identifyelement="532">SENDER ID itself if already linked to an ExoPhone<ul data-identifyelement="524"><li data-identifyelement="532">For transactional, it will be 6 character alpha sender id like EXOTEL, DOMINO, etc.</li><li data-identifyelement="532">For promotional, it will be a 6 digit numeric sender id like 600231, 443201 etc.</li></ul></li></ul><p data-identifyelement="532" dir="ltr"><br data-identifyelement="525"><u data-identifyelement="526">To send SMSes via Campaigns,</u> select the correct sender id while <a data-identifyelement="527" href="https://my.exotel.com/Exotel/p/campaigns" rel="noreferrer" target="_blank">creating</a> the campaign like below:<img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3053847317/original/m9zoKWSRsB7k3uEizvKLQ2apab56_92o6w.png?1590705924" style="width: auto;" class="fr-dib fr-fil" data-attachment="[object Object]" data-id="3053847317" data-identifyelement="529"></p><ul data-identifyelement="530"><li data-identifyelement="532">For transactional content, you can select only 6 character alpha sender id like EXOTEL, DOMINO, etc.</li><li data-identifyelement="532">For promotional content, you can select only  6 digit numeric sender id like 600231, 443201, etc.</li></ul><p data-identifyelement="532"><br data-identifyelement="531"></p><p data-identifyelement="546"><strong data-identifyelement="532">NOTE:<br data-identifyelement="533"></strong></p><p data-identifyelement="548" dir="ltr">The additional step of configuring SENDER IDs on Exotel is required to avoid any misuse. Exotel reserves the right to reject your Sender-ID request if it is not approved on the DLT platform OR finds it does not comply with these Dos and Don'ts. Having said that, we are here to make it easy for you to send your SMS, so we will give you our reasons and suggest alternatives. </p><p data-identifyelement="549"><br data-identifyelement="521"></p><p data-identifyelement="549"><br data-identifyelement="550"></p><p data-identifyelement="551" dir="ltr">If you have any questions or concerns, please connect with us using the chat widget on your Exotel Dashboard or Whatsapp us on 08088919888.<br data-identifyelement="535"><br data-identifyelement="536"></p> </article> <hr /> <p class="article-vote" id="voting-container" data-user-id="" data-article-id="126794" data-language="en"> Did you find it helpful?<span data-href="/support/solutions/articles/126794/thumbs_up" class="vote-up a-link" id="article_thumbs_up" data-remote="true" data-method="put" data-update="#voting-container" data-user-id="" data-article-id="126794" data-language="en" data-update-with-message="Glad we could be helpful. 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