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M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Ads </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content"> <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars disabled></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail=""> Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail=""> Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Advertising Platforms"> Ads </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Google Ads"> Google Ads </a> </li> </ul> </div> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-2-up" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="//web.archive.org/web/20230925025618/https://ads.google.com/home/?sourceid=awo&subid=ww-ww-ep-developers_ads"> <img alt="" src="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01.png" srcset="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_36.png 36w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_48.png 48w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_72.png 72w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_96.png 96w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_480.png 480w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_720.png 720w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_856.png 856w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_960.png 960w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_1440.png 1440w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_1920.png 1920w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-01_2880.png 2880w" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-ads" data-text="Google Ads" class="hide-from-toc no-link" tabindex="0"> <a href="//web.archive.org/web/20230925025618/https://ads.google.com/home/?sourceid=awo&subid=ww-ww-ep-developers_ads"> Google Ads </a> </h3> <div class="devsite-landing-row-item-description-content"> Create and manage ads that reach users looking for your products or services on Google Search, Display, YouTube and more. </div> <div class="devsite-landing-row-item-buttons"> <a href="//web.archive.org/web/20230925025618/https://ads.google.com/home/?sourceid=awo&subid=ww-ww-ep-developers_ads" class="button button-white ">Get started on Google Ads</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/apps"> <img alt="" src="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02.png" srcset="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_36.png 36w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_48.png 48w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_72.png 72w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_96.png 96w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_480.png 480w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_720.png 720w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_856.png 856w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_960.png 960w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_1440.png 1440w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_1920.png 1920w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-02_2880.png 2880w" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-ads-app-promotion" data-text="Google Ads App Promotion" class="hide-from-toc no-link" tabindex="0"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/apps"> Google Ads App Promotion </a> </h3> <div class="devsite-landing-row-item-description-content"> Use Google Ads to drive installs, re-engagement, and lifetime value for your app. </div> <div class="devsite-landing-row-item-buttons"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/apps" class="button button-white ">Learn about app promotion</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="http://web.archive.org/web/20230925025618/http://www.google.com/retail"> <img alt="" src="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03.png" srcset="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_36.png 36w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_48.png 48w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_72.png 72w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_96.png 96w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_480.png 480w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_720.png 720w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_856.png 856w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_960.png 960w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_1440.png 1440w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_1920.png 1920w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-03_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-shopping" data-text="Google Shopping" class="hide-from-toc no-link" tabindex="0"> <a href="http://web.archive.org/web/20230925025618/http://www.google.com/retail"> Google Shopping </a> </h3> <div class="devsite-landing-row-item-description-content"> List your products and make them available for online and local shoppers to find and buy. </div> <div class="devsite-landing-row-item-buttons"> <a href="http://web.archive.org/web/20230925025618/http://www.google.com/retail" class="button button-white ">Learn about Google Shopping</a> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/shopping-content" class="button button-white ">Content API for Shopping</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/api/docs/start"> <img alt="" src="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04.png" srcset="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_36.png 36w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_48.png 48w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_72.png 72w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_96.png 96w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_480.png 480w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_720.png 720w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_856.png 856w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_960.png 960w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_1440.png 1440w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_1920.png 1920w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/ads/images/150512_Ads_AP01-04_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="google-ads-api-and-google-ads-scripts" data-text="Google Ads API and Google Ads scripts" class="hide-from-toc no-link" tabindex="0"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/api/docs/start"> Google Ads API and Google Ads scripts </a> </h3> <div class="devsite-landing-row-item-description-content"> Save time by automating your Google Ads campaign management. Build an application to interact directly with the Google Ads platform or write programmatic scripts. </div> <div class="devsite-landing-row-item-buttons"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/api/docs/start" class="button button-white ">Google Ads API</a> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/scripts" class="button button-white ">Google Ads Scripts</a> </div> </div> </div> </div> <div class="devsite-landing-row-item" description-position="bottom"> <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/webhook/docs/overview"> <img alt="" src="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook.png" srcset="http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_36.png 36w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_48.png 48w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_72.png 72w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_96.png 96w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_480.png 480w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_720.png 720w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_856.png 856w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_960.png 960w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_1440.png 1440w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_1920.png 1920w, http://web.archive.org/web/20230925025618im_/https://developers.google.com/static/google-ads/webhook/images/webhook_2880.png 2880w" sizes="(max-width: 840px) 50vw, 464px" loading="lazy"> </a> </figure> </div> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="webhook" data-text="Webhook" class="hide-from-toc no-link" tabindex="0"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/webhook/docs/overview"> Webhook </a> </h3> <div class="devsite-landing-row-item-description-content"> Use webhook to send data from Google Ads to your CRM system. </div> <div class="devsite-landing-row-item-buttons"> <a href="http://web.archive.org/web/20230925025618/https://developers.google.com/google-ads/webhook/docs/overview" class="button button-white ">Lead form Webhook</a> </div> </div> </div> </div> </div> </div> </section> </div> </article> <devsite-notification> </devsite-notification> <div class="devsite-content-data"> <template class="devsite-thumb-rating-down-categories"> [{ "type": "thumb-down", "id": "missingTheInformationINeed", "label":"Missing the information I need" },{ "type": "thumb-down", "id": "tooComplicatedTooManySteps", "label":"Too complicated / too many steps" },{ "type": "thumb-down", "id": "outOfDate", "label":"Out of date" },{ "type": "thumb-down", "id": "samplesCodeIssue", "label":"Samples / code issue" },{ "type": "thumb-down", "id": "otherDown", "label":"Other" }] </template> <template class="devsite-thumb-rating-up-categories"> [{ "type": "thumb-up", "id": "easyToUnderstand", 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