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Webinars en Español – WordPress Tutorials for Beginners
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Exploraremos los conceptos básicos y las funciones nativas de WordPress, y veremos como los plugins pueden ampliar el potencial SEO de tu página.</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://wordpress.com/learn/es/webinars/fundamentos-de-seo/">▶ Leer más</a></p></div> </li><li class="wp-block-post post-15842 page type-page status-publish has-post-thumbnail hentry category-bloques category-diseno category-editor-de-sitios tag-es-live-webinar"> <figure class="wp-block-post-featured-image"><img width="1024" height="559" src="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Learn WordPress.com Webinars offer live, instructor-led sessions for working with your WordPress site in real-time. 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wp-block-jetpack-layout-gutter__nowrap wp-block-jetpack-layout-gutter__none"> <div class="wp-block-jetpack-layout-grid-column wpsupport3-webinars-replay-grid-cell-info wp-block-jetpack-layout-grid__padding-none"> <div class="wpsupport3-webinars-replay-grid-cell-date wp-block-post-date"><time datetime="2023-01-16T21:32:34+00:00">Jan, 2023</time></div> <h2 class="wpsupport3-webinars-replay-grid-cell-title wp-block-post-title"><a href="https://wordpress.com/learn/webinars/site-editor-vs-page-editor/" target="_self" >Site Editor vs. Page Editor</a></h2> <span class="wp-block-wpsupport3-video-post-duration">59:09</span> </div> <div class="wp-block-jetpack-layout-grid-column wpsupport3-webinars-replay-grid-cell-video-image wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-bottom"> <figure class="wp-block-image alignright size-large is-resized is-style-default"><img src="https://learncft.files.wordpress.com/2023/08/group-1000005404-2.png?w=512" alt="" class="wp-image-11726" 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wpsupport3-webinars-replay-grid-cell-info wp-block-jetpack-layout-grid__padding-none"> <div class="wpsupport3-webinars-replay-grid-cell-date wp-block-post-date"><time datetime="2023-01-04T06:31:49+00:00">Jan, 2023</time></div> <h2 class="wpsupport3-webinars-replay-grid-cell-title wp-block-post-title"><a href="https://wordpress.com/learn/webinars/custom-blog-pages/" target="_self" >Custom Blog Pages</a></h2> <span class="wp-block-wpsupport3-video-post-duration">01:00:30</span> </div> <div class="wp-block-jetpack-layout-grid-column wpsupport3-webinars-replay-grid-cell-video-image wp-block-jetpack-layout-grid__padding-none is-vertically-aligned-bottom"> <figure class="wp-block-image alignright size-large is-resized is-style-default"><img src="https://learncft.files.wordpress.com/2023/08/group-1000005404-2.png?w=512" alt="" class="wp-image-11726" style="object-fit:cover;width:110px;height:69px" /></figure> </div> </div> </div> </li><li class="wp-block-post post-6936 page type-page 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data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="AI-Assisted WordPress Webinar_thumbnail" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2024/01/ai-assisted-wordpress-webinar_thumbnail.png?w=300" data-large-file="https://learn.files.wordpress.com/2024/01/ai-assisted-wordpress-webinar_thumbnail.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/webinars/ai-assisted-wordpress/" target="_self" >AI-Assisted WordPress</a></h2> <div class="wp-block-wpsupport3-course-webinar-item"></div> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/blocks/" rel="tag">Blocks</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/site-editor/" rel="tag">Site Editor</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/writing/" rel="tag">Writing</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Elevate your content creation to new heights with advanced AI tools. Learn how effortless writing and crafting can transform your WordPress experience. </p></div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars-link is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <a class="wp-block-wpsupport3-course-webinar-deep-link" href="https://wordpress.com/learn/webinars/ai-assisted-wordpress/" target="_self">Register to watch<span class="screen-reader-text">: AI-Assisted WordPress</span></a> <a style="padding-top:16px;padding-bottom:16px;" class="wpsupport3-learn-webinars-courses-learn-more wp-block-read-more" href="https://wordpress.com/learn/webinars/ai-assisted-wordpress/" target="_self">Learn more<span class="screen-reader-text">: AI-Assisted WordPress</span></a> </div> </div> </li><li class="wp-block-post post-15849 page type-page status-publish has-post-thumbnail hentry category-blogging category-features category-traffic tag-live-webinar tag-seo-foundations"> <div class="wp-block-group learn-category-cell is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained"> <figure class="alignfull wp-block-post-featured-image"><a href="https://wordpress.com/learn/webinars/seo-foundations/" target="_self" ><img width="1024" height="559" src="https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="SEO Foundations" decoding="async" loading="lazy" style="border-radius:4px;object-fit:cover;" srcset="https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=1024 1024w, https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=2048 2048w, https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=150 150w, https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=300 300w, https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=768 768w" sizes="(max-width: 1024px) 100vw, 1024px" data-attachment-id="16385" data-permalink="https://wordpress.com/learn/seo-foundations-webinar_thumbnail-2/" data-orig-file="https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png" data-orig-size="2400,1309" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="SEO Foundations Webinar_thumbnail" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=300" data-large-file="https://learn.files.wordpress.com/2024/01/seo-foundations-webinar_thumbnail-1.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/webinars/seo-foundations/" target="_self" >SEO Foundations</a></h2> <div class="wp-block-wpsupport3-course-webinar-item"></div> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/blogging/" rel="tag">Blogging</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/features/" rel="tag">Features</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/traffic/" rel="tag">Traffic</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Unlock the potential of your SEO with our webinar! We’ll look at basic concepts and core WordPress features – and explore how plugins can expand your site’s SEO potential. </p></div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars-link is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <a class="wp-block-wpsupport3-course-webinar-deep-link" href="https://wordpress.com/learn/webinars/seo-foundations/" target="_self">Register to watch<span class="screen-reader-text">: SEO Foundations</span></a> <a style="padding-top:16px;padding-bottom:16px;" class="wpsupport3-learn-webinars-courses-learn-more wp-block-read-more" href="https://wordpress.com/learn/webinars/seo-foundations/" target="_self">Learn more<span class="screen-reader-text">: SEO Foundations</span></a> </div> </div> </li><li class="wp-block-post post-15209 page type-page status-publish has-post-thumbnail hentry category-blocks category-design category-site-editor tag-live-webinar tag-pattern-assembler"> <div class="wp-block-group learn-category-cell is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained"> <figure class="alignfull wp-block-post-featured-image"><a href="https://wordpress.com/learn/webinars/design-your-own-theme/" target="_self" ><img width="1024" height="559" src="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Design Your Own Theme" decoding="async" loading="lazy" style="border-radius:4px;object-fit:cover;" srcset="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=1024 1024w, https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=150 150w, https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=300 300w, https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=768 768w, https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png 1800w" sizes="(max-width: 1024px) 100vw, 1024px" data-attachment-id="15323" data-permalink="https://wordpress.com/learn/webinars/design-your-own-theme/design-your-own-theme-webinar_thumbnail/" data-orig-file="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png" data-orig-size="1800,982" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Learn WordPress.com Webinars" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=300" data-large-file="https://learn.files.wordpress.com/2023/10/design-your-own-theme-webinar_thumbnail.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/webinars/design-your-own-theme/" target="_self" >Design Your Own Theme</a></h2> <div class="wp-block-wpsupport3-course-webinar-item"></div> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/blocks/" rel="tag">Blocks</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/design/" rel="tag">Design</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/site-editor/" rel="tag">Site Editor</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Effortless theme creation is just a click away! Unleash the power of our Design Your Own Theme tool, and create your unique site! </p></div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars-link is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex"> <a class="wp-block-wpsupport3-course-webinar-deep-link" href="https://wordpress.com/learn/webinars/design-your-own-theme/" target="_self">Register to watch<span class="screen-reader-text">: Design Your Own Theme</span></a> <a style="padding-top:16px;padding-bottom:16px;" class="wpsupport3-learn-webinars-courses-learn-more wp-block-read-more" href="https://wordpress.com/learn/webinars/design-your-own-theme/" target="_self">Learn more<span class="screen-reader-text">: Design Your Own Theme</span></a> </div> </div> </li></ul> </div> </div> <div class="webinars-courses-heading"> <h2>Courses</h2> <div class="webinars-courses-heading__subheader"> <p class="has-gray-60-color">Learn at your own pace with our step-by-step courses.</p> <p class="wpsupport3-learn-courses-webinars-see-all"> <a href="https://learn.wordpress.com/courses/" >See all courses</a> </p> </div> </div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained"> <div class="wp-block-query alignwide mobile-flex-list courses-carousel is-layout-flow wp-block-query-is-layout-flow"> <ul class="is-flex-container columns-3 wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-12659 page type-page status-publish has-post-thumbnail hentry category-design category-homepage category-site-editor tag-featured-course tag-getting-started"> <div class="wp-block-group learn-category-cell is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained"> <figure class="alignfull wp-block-post-featured-image"><a href="https://wordpress.com/learn/courses/getting-started/" target="_self" ><img width="1024" height="559" src="https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Getting Started" decoding="async" loading="lazy" style="border-radius:4px;object-fit:cover;" srcset="https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=1024 1024w, https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=150 150w, https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=300 300w, https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=768 768w, https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png 1177w" sizes="(max-width: 1024px) 100vw, 1024px" data-attachment-id="13689" data-permalink="https://wordpress.com/learn/getting-started-wordpress-course_thumbnail/" data-orig-file="https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png" data-orig-size="1177,643" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Getting Started WordPress.com" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=300" data-large-file="https://learn.files.wordpress.com/2023/08/getting-started-wordpress-course_thumbnail.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/courses/getting-started/" target="_self" >Getting Started</a></h2> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/design/" rel="tag">Design</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/homepage/" rel="tag">Homepage</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/site-editor/" rel="tag">Site Editor</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Get started with WordPress.com using our quick start guide, video tips, and planning resources. Build your website confidently at your own pace. </p></div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars-link is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex"> <a class="wp-block-wpsupport3-course-webinar-deep-link" href="https://wordpress.com/learn/courses/getting-started/start-here/" target="_self">Start course now<span class="screen-reader-text">: Start Here</span></a> <a style="padding-top:16px;padding-bottom:16px;" class="wpsupport3-learn-webinars-courses-learn-more wp-block-read-more" href="https://wordpress.com/learn/courses/getting-started/" target="_self">Learn more<span class="screen-reader-text">: Getting Started</span></a> </div> </div> </li><li class="wp-block-post post-6860 page type-page status-publish has-post-thumbnail hentry category-design category-patterns category-site-editor tag-course tag-create-your-site"> <div class="wp-block-group learn-category-cell is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained"> <figure class="alignfull wp-block-post-featured-image"><a href="https://wordpress.com/learn/courses/create-your-site/" target="_self" ><img width="1024" height="559" src="https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Create Your Site" decoding="async" loading="lazy" style="border-radius:4px;object-fit:cover;" srcset="https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=1024 1024w, https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=150 150w, https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=300 300w, https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=768 768w, https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png 1177w" sizes="(max-width: 1024px) 100vw, 1024px" data-attachment-id="13688" data-permalink="https://wordpress.com/learn/create-your-site-wordpress-course_thumbnail/" data-orig-file="https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png" data-orig-size="1177,643" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Create Your Site WordPress Course_thumbnail" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=300" data-large-file="https://learn.files.wordpress.com/2023/08/create-your-site-wordpress-course_thumbnail.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/courses/create-your-site/" target="_self" >Create Your Site</a></h2> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/design/" rel="tag">Design</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/patterns/" rel="tag">Patterns</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/site-editor/" rel="tag">Site Editor</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Build any website with the hands-on guidance you need for creating pages, menus, customizations and more — perfect for beginners and skill-builders. </p></div> <div class="wp-block-group alignwide wpsupport3-learn-courses-webinars-link is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex"> <a class="wp-block-wpsupport3-course-webinar-deep-link" href="https://wordpress.com/learn/courses/create-your-site/start-here/" target="_self">Start course now<span class="screen-reader-text">: Start Here</span></a> <a style="padding-top:16px;padding-bottom:16px;" class="wpsupport3-learn-webinars-courses-learn-more wp-block-read-more" href="https://wordpress.com/learn/courses/create-your-site/" target="_self">Learn more<span class="screen-reader-text">: Create Your Site</span></a> </div> </div> </li><li class="wp-block-post post-6866 page type-page status-publish has-post-thumbnail hentry category-blogging category-features category-traffic tag-course tag-intro-to-seo"> <div class="wp-block-group learn-category-cell is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained"> <figure class="alignfull wp-block-post-featured-image"><a href="https://wordpress.com/learn/courses/intro-to-seo/" target="_self" ><img width="1024" height="559" src="https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=1024" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Intro to SEO" decoding="async" loading="lazy" style="border-radius:4px;object-fit:cover;" srcset="https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=1024 1024w, https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=150 150w, https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=300 300w, https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=768 768w, https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png 1177w" sizes="(max-width: 1024px) 100vw, 1024px" data-attachment-id="13687" data-permalink="https://wordpress.com/learn/intro-to-seo-wordpress-course_thumbnail/" data-orig-file="https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png" data-orig-size="1177,642" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Intro to SEO WordPress.com Course" data-image-description="" data-image-caption="" data-medium-file="https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=300" data-large-file="https://learn.files.wordpress.com/2023/08/intro-to-seo-wordpress-course_thumbnail.png?w=1024" /></a></figure> <h2 class="wpsupport3-is-courses-block wp-block-post-title"><a href="https://wordpress.com/learn/courses/intro-to-seo/" target="_self" >Intro to SEO</a></h2> <div class="taxonomy-category is-style-pills wp-block-post-terms"><a href="https://wordpress.com/learn/category/blogging/" rel="tag">Blogging</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/features/" rel="tag">Features</a><span class="wp-block-post-terms__separator">, </span><a href="https://wordpress.com/learn/category/traffic/" rel="tag">Traffic</a></div> <div class="has-gray-60-color wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">Improve your site's visibility with our SEO course. 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return currentPagePath !== null && currentPagePath.length === 2 ? currentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = null; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); cb.addTracker( 'analytics', true, fireHubspot ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. 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