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value="0.5"/></div></div></div></div></div></div></div></div><div id="321d03cc-ed5d-482d-aa10-a11238d9bbc4-description" class="aria-description">This is a podcast episode titled, Navigating the Dynamic SERP . The summary for this episode is: <p>In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more. </p></div></div></div></div></div><div class="player-tabbed-content hidden"></div></div><div class="episode-description"><h4>DESCRIPTION</h4><p>In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape, the shift in user behavior, and what it means for industries like e-commerce, healthcare, B2B, and more. Her chat with Drew and Ryan covers a lot, so listen to hear more about:</p><ul><li>The biggest shifts in user behavior and the SERP Landscape. [07:05]</li><li>Why an emphasis on adaptation and education are crucial strategies. [10:37]</li><li>Overcoming challenges marketers face in the context of Google's updates. [13:36]</li></ul><p><br/></p><p><strong>More Time Stamps:</strong></p><p>* (01:01) Jen’s SEO origin story</p><p>* (22:16) Lightning round!</p><p><br/></p><p><strong>Contact Us:</strong></p><p>We’d love to hear from you! Reach out to us at <a href="mailto:PageOne@DemandJump.com" rel="noopener noreferrer" target="_blank">PageOne@DemandJump.com</a>.</p><p><br/></p><p><strong>Sponsor:</strong></p><p>This podcast is brought to you by <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump.com</a>.</p><p><br/></p><p><strong>Links & Resources:</strong></p><ul><li>Don’t be a stranger: Follow <a href="https://www.linkedin.com/in/jencornwell/" rel="noopener noreferrer" target="_blank">Jen</a>, <a href="https://www.linkedin.com/in/ryan-m-brock/" rel="noopener noreferrer" target="_blank">Ryan</a>, and <a href="https://www.linkedin.com/in/drewdetzler/" rel="noopener noreferrer" target="_blank">Drew</a> on LinkedIn.</li><li>Read more about the study referenced by Jen and Ryan from Danny Goodwin of Search Engine Land, “<a href="https://searchengineland.com/google-sge-impact-industry-436613" rel="noopener noreferrer" target="_blank">Google SGE impact by industry and emerging features</a>”</li><li>Check out Jen’s book recommendation, <a href="https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44" rel="noopener noreferrer" target="_blank">Shoe Dog</a> by Phil Knight.</li><li>Here’s another awesome book by co-host Ryan Brock: <a href="https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" rel="noopener noreferrer" target="_blank">Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works</a></li><li>Ready to rank on page one? Learn more about <a href="https://www.demandjump.com/" rel="noopener noreferrer" target="_blank">DemandJump</a>’s marketing tools.</li></ul></div></div></div><div class="landing-lower"><div class="site-wrapper"><div class="inner-top-content"><div><div class="host-guest-wrapper"><div class="host-wrapper"><h3>Today's Host</h3><div class="hosts"><div class="pages-guest-row"><div class="guest-row--thumbnail"><img class="guest-row--image" src="https://files.casted.us/8bb2adc6-ca9b-4b12-8de1-ea47e9687b95.jpg" alt="Guest Thumbnail"/></div><div class="guest-row--info"><div class="guest-row-info--wrapper"><div class="guest-title-name--wrapper"><h4 class="guest-row--name">Drew Detzler</h4><div class="guest-row--title"><span class="mr-3">|</span><span>Chief Marketing Officer</span></div></div><div class="guest-description-link--wrapper"></div></div></div></div><div class="pages-guest-row"><div class="guest-row--thumbnail"><img class="guest-row--image" src="https://files.casted.us/75b11e28-7c97-4691-ba99-bcaf3b0598a7.jpg" alt="Guest Thumbnail"/></div><div class="guest-row--info"><div class="guest-row-info--wrapper"><div class="guest-title-name--wrapper"><h4 class="guest-row--name">Ryan Brock</h4><div class="guest-row--title"><span class="mr-3">|</span><span>Chief Solution Officer</span></div></div><div class="guest-description-link--wrapper"></div></div></div></div></div></div><hr class="divider"/><div class="guest-wrapper"><h3>Today's Guests</h3><div class="guests"><div class="pages-guest-row"><div class="guest-row--thumbnail"><img class="guest-row--image" src="https://files.casted.us/e59ff3c0-cd52-4a74-9529-4023bf7e94b0.jpeg" alt="Guest Thumbnail"/></div><div class="guest-row--info"><div class="guest-row-info--wrapper"><div class="guest-title-name--wrapper"><h4 class="guest-row--name">Jen Cornwell</h4><div class="guest-row--title"><span class="mr-3">|</span><span>VP of SEO</span></div></div><div class="guest-description-link--wrapper"><div class="guest-row--description">With over 9 years of experience in digital marketing and SEO, I am a passionate and results-oriented leader who drives impactful business outcomes for clients across various industries. As the VP of SEO at Ignite Visibility, I oversee a team of SEO experts who deliver customized and data-driven SEO campaigns to over 100+ clients, ranging from B2B lead generation to e-commerce to local SEO. My core competencies include SEO strategy, content marketing, analytics, innovation, and team management. I have spearheaded multiple internal and client-facing process initiatives to improve efficiency and effectiveness, as well as coordinated an innovation committee to foster internal development and product innovation. I hold Google certifications in Analytics, Google My Business, and Looker Studio, and I am always eager to learn new skills and trends in the SEO field. My mission is to help clients grow their online presence and achieve their business goals through SEO best practices and creative solutions.</div><a class="guest-row--link" target="_blank" href="https://www.linkedin.com/in/jencornwell/" rel="noopener">Connect on LikedIn <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 320 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z"></path></svg></a></div></div></div></div></div></div></div></div></div><div class="inner-bottom-content"><div class="recent-episodes-title-wrapper"><h3>Recent Episodes</h3><div class="recent-episodes-wrapper"><a href="/public/146/Page-One-or-Bust!-d3c30ed7/5c9c7373" name="Navigating Stakeholder’s SEO Expectations" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/e98e6231-6e00-4240-bde0-a5183625f5e9.jpg" alt="Navigating Stakeholder’s SEO Expectations"/><div class="episode--info"><h2 class="episode--name">Navigating Stakeholder’s SEO Expectations</h2><p class="episode--duration">Episode 21 | 01.12.2024</p></div></div></a><a href="/public/146/Page-One-or-Bust!-d3c30ed7/f367d0b7" name="Guardians of Good Content: A New Approach to SEO" target="_self" class="related-episode-link"><div class="page-related-episode "><img class="episode--thumbnail" src="https://files.casted.us/e98e6231-6e00-4240-bde0-a5183625f5e9.jpg" alt="Guardians of Good Content: A New Approach to SEO"/><div class="episode--info"><h2 class="episode--name">Guardians of Good Content: A New Approach to SEO</h2><p class="episode--duration">Episode 20 | 12.13.2023</p></div></div></a><a 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class="episode--duration">Episode 16 | 10.18.2023</p></div></div></a></div></div></div></div></div></div></div></div></div><footer class="landing-page-footer"><div class="container"><div class="row"><div class="col-md-2 col-12"><div class="footer-section"><p class="copyright">© 2024 DemandJump</p></div></div><div class="col-md-10 col-12"><div class="footer-section find-us"><div><h4 class="section-title">OTHER PLACES YOU CAN FIND US</h4><div class="button-row"><a href="https://podcasts.apple.com/us/podcast/page-one-or-bust/id1611598200" class="pod-button" target="_blank" rel="noopener"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 448 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 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like e-commerce, healthcare, B2B, and more. \u003c/p\u003e","showNotes":"\u003cp\u003eIn this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape, the shift in user behavior, and what it means for industries like e-commerce, healthcare, B2B, and more. Her chat with Drew and Ryan covers a lot, so listen to hear more about:\u003c/p\u003e\u003cul\u003e\u003cli\u003eThe biggest shifts in user behavior and the SERP Landscape. [07:05]\u003c/li\u003e\u003cli\u003eWhy an emphasis on adaptation and education are crucial strategies. [10:37]\u003c/li\u003e\u003cli\u003eOvercoming challenges marketers face in the context of Google's updates. [13:36]\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:01) Jen’s SEO origin story\u003c/p\u003e\u003cp\u003e* (22:16) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/jencornwell/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eJen\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eRead more about the study referenced by Jen and Ryan from Danny Goodwin of Search Engine Land, “\u003ca href=\"https://searchengineland.com/google-sge-impact-industry-436613\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eGoogle SGE impact by industry and emerging features\u003c/a\u003e”\u003c/li\u003e\u003cli\u003eCheck out Jen’s book recommendation, \u003ca href=\"https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eShoe Dog\u003c/a\u003e by Phil Knight.\u003c/li\u003e\u003cli\u003eHere’s another awesome book by co-host Ryan Brock: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003cli\u003eReady to rank on page one? Learn more about \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e’s marketing tools.\u003c/li\u003e\u003c/ul\u003e","storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/321d03cc-ed5d-482d-aa10-a11238d9bbc4.mp3","videoLink":null,"audioLink":"146/f4dd1e54.mp3","status":"active","publicStatus":"published","slug":"f4dd1e54","thumbnail":null,"hostedUrl":"https://media.casted.us/146/f4dd1e54.mp3","keywords":[],"duration":1536,"season":2,"episode":22,"externalId":"f4dd1e54","publishedAt":"2024-02-01T16:44:09.916Z","showTranscript":false,"humanTransOrderNumber":"TC0834316152","socialThumbnail":"https://files.casted.us/0d9385a7-5dab-427c-8b46-ce5f5ffe2e3e.jpg","metaDescription":"In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more. \n","guests":{"3489fa50-5c76-4d7c-aa41-d907ff056949":{"name":"Jen Cornwell","image":"https://files.casted.us/e59ff3c0-cd52-4a74-9529-4023bf7e94b0.jpeg","title":"VP of SEO","linkUrl":"https://www.linkedin.com/in/jencornwell/","linkText":"Connect on LikedIn","description":"With over 9 years of experience in digital marketing and SEO, I am a passionate and results-oriented leader who drives impactful business outcomes for clients across various industries. As the VP of SEO at Ignite Visibility, I oversee a team of SEO experts who deliver customized and data-driven SEO campaigns to over 100+ clients, ranging from B2B lead generation to e-commerce to local SEO.\n\nMy core competencies include SEO strategy, content marketing, analytics, innovation, and team management. I have spearheaded multiple internal and client-facing process initiatives to improve efficiency and effectiveness, as well as coordinated an innovation committee to foster internal development and product innovation. I hold Google certifications in Analytics, Google My Business, and Looker Studio, and I am always eager to learn new skills and trends in the SEO field. My mission is to help clients grow their online presence and achieve their business goals through SEO best practices and creative solutions."}},"cmsId":"51862824","seoTitle":"Navigating the Dynamic SERP ","socialCardDescription":null,"type":"full","createdAt":"2024-02-01T16:40:08.775Z","updatedAt":"2024-02-01T18:25:40.047Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},"isVideo":false,"podcast":{"id":"b447ee88-4131-469a-9f19-891555bb6947","accountId":146,"name":"Page One or Bust!","author":{"5172cb52-3a43-4284-8958-fa2ffadfe4db":{"name":"Drew Detzler","image":"https://files.casted.us/8bb2adc6-ca9b-4b12-8de1-ea47e9687b95.jpg","title":"Chief Marketing Officer"},"e540d8a9-7812-46e5-a29e-0ff5fedd3890":{"name":"Ryan Brock","image":"https://files.casted.us/75b11e28-7c97-4691-ba99-bcaf3b0598a7.jpg","title":"Chief Solution Officer"}},"description":"\u003cp\u003eIt’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. 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Hop in, it’s Page One or Bust!\u003c/p\u003e","status":"active","thumbnail":"https://files.casted.us/e98e6231-6e00-4240-bde0-a5183625f5e9.jpg","feedUrl":"https://feeds.casted.us/146/Page-One-or-Bust!-d3c30ed7/feed","webUrl":"https://listen.casted.us/public/146/Page-One-or-Bust!-d3c30ed7","slug":"Page-One-or-Bust!-d3c30ed7","tags":["Business\u003eMarketing","Technology","marketing"," b2b"," brand"," content"," content marketing"," data"," google"," marketing strategy"," search engine optimization"," seo"],"brandSettings":{"logoUri":"https://files.casted.us/cabe8bca-3123-473b-81c3-61f46ef856fc.png","faviconUri":"https://files.casted.us/c0438d57-fc74-41b6-9496-1b861f3696ef.png","primaryColor":"#008cce","bodyTextColor":"#000000","secondaryColor":"#f74f00","backgroundColor":"#e1f5ff","headingTextColor":"#000000"},"syndicationLinks":{"apple":"https://podcasts.apple.com/us/podcast/page-one-or-bust/id1611598200","spotify":"https://open.spotify.com/show/2PmFRYzEV96PwdW3Uxj00M?si=7306e3d091c042bb"},"customHtmlTags":null,"featuredEpisode":null,"customDomain":"podcasts.demandjump.com","customNavItems":[{"url":"https://www.demandjump.com/blog?utm_source=podcast","name":"Blog"},{"url":"https://app.demandjump.com/signup?plan=freemium\u0026utm_source=podcast","name":"Try DemandJump Free"}],"rssCopyright":"DemandJump","rssAuthor":"DemandJump","rssEmail":"marketing@demandjump.com","trackingPrefix":null,"collectionType":"serial","disableLandingPages":false,"createdAt":"2023-01-31T23:40:00.358Z","updatedAt":"2023-09-07T15:01:33.686Z","account_id":146},"takeaways":[],"resources":[],"moreEpisodes":[{"id":"8db39b7b-244c-4c60-a79e-3349fc680244","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Navigating Stakeholder’s SEO Expectations","description":"\u003cp\u003eIn this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests. \u003c/p\u003e","showNotes":"\u003cp\u003eIn this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO. You’ll hear insights into:\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eManaging stakeholder relationships. [06:48]\u003c/li\u003e\u003cli\u003eSecrets to regulating expectations. [11:38]\u003c/li\u003e\u003cli\u003eHow to prioritize conflicting interests. [13:00]\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:07) Meet Siddhesh (AKA Sidd)\u003c/p\u003e\u003cp\u003e* (11:38) Sidd’s SEO education technique for leadership\u0026nbsp;\u003c/p\u003e\u003cp\u003e* (19:01) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/siddheshdesai/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSiddhesh\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eCheck out Sidd’s book recommendation, \u003ca href=\"https://www.amazon.com/Everybody-Writes-Improved-Go-Ridiculously/dp/1119854164/ref=sr_1_1?hvadid=241608655804\u0026amp;hvdev=c\u0026amp;hvlocphy=9026565\u0026amp;hvnetw=g\u0026amp;hvqmt=e\u0026amp;hvrand=795598298484165520\u0026amp;hvtargid=kwd-224766982877\u0026amp;hydadcr=22534_10353871\u0026amp;keywords=everyone+writes\u0026amp;qid=1705073915\u0026amp;sr=8-1\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eEverybody Writes\u003c/a\u003e by Ann Handley.\u003c/li\u003e\u003cli\u003eHere’s another awesome book by co-host Ryan Brock: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003cli\u003eReady to rank on page one? Learn more about \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e’s marketing tools.\u003c/li\u003e\u003c/ul\u003e","storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/8db39b7b-244c-4c60-a79e-3349fc680244.mp3","videoLink":null,"audioLink":"146/5c9c7373.mp3","status":"active","publicStatus":"published","slug":"5c9c7373","thumbnail":null,"hostedUrl":"https://media.casted.us/146/5c9c7373.mp3","keywords":[],"duration":1336,"season":2,"episode":21,"externalId":"5c9c7373","publishedAt":"2024-01-12T15:52:19.309Z","showTranscript":false,"humanTransOrderNumber":"TC0705663741","socialThumbnail":"https://files.casted.us/e7e52608-ae79-4875-b4d5-1f2fdf74cba9.jpg","metaDescription":"In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests. \n","guests":{"f7261562-119a-4096-bcea-635311eb49ae":{"name":"Siddhesh Desai","image":"https://files.casted.us/bd201d74-3c0b-4aff-866b-0ff45ad6f9c9.JPG","title":"Associate Director, Marketing Communications, Acuity Knowledge Partners","linkUrl":"https://www.linkedin.com/in/siddheshdesai/","linkText":"LinkedIn","description":"Siddhesh Desai is an Associate Director, Marketing and Communications at Acuity Knowledge Partners. He has over a decade of experience shaping and executing marketing strategies for B2B businesses including setting up zero-budget marketing for startups. A thorough marketer, he lives and breathes the 3Cs of new-age marketing: content, conversations, and community. Siddhesh has an MBA from Goa Institute of Management and a Bachelor of Engineering from Goa College of Engineering."}},"cmsId":"49450834","seoTitle":"Navigating Stakeholder’s SEO Expectations ","socialCardDescription":null,"type":"full","createdAt":"2024-01-12T15:40:46.611Z","updatedAt":"2024-01-12T17:31:40.928Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},{"id":"13eb6f51-ad65-44ca-a4ed-e4e7f10509d6","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Guardians of Good Content: A New Approach to SEO","description":"\u003cp\u003eExperienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:\u003c/p\u003e\u003cp\u003e(*) Are universities covering SEO in their curriculum? [06:25]\u003c/p\u003e\u003cp\u003e(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]\u003c/p\u003e\u003cp\u003e(*) Current tactics on a potential path to irrelevance. [09:21]\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:31) From Business School to SEO: Josh’s SEO origin story.\u003c/p\u003e\u003cp\u003e* (16:35) SEO professionals’ role as the Internet’s gatekeepers.\u003c/p\u003e\u003cp\u003e* (18:47) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/joshua-pearson-94b44311a/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eJosh\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eDive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003cli\u003eLearn more about the type of work Josh’s agency, \u003ca href=\"https://www.peacomarketing.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePeaco Marketing\u003c/a\u003e, is accomplishing.\u003c/li\u003e\u003c/ul\u003e","showNotes":null,"storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/13eb6f51-ad65-44ca-a4ed-e4e7f10509d6.mp3","videoLink":null,"audioLink":"146/f367d0b7.mp3","status":"active","publicStatus":"published","slug":"f367d0b7","thumbnail":null,"hostedUrl":"https://media.casted.us/146/f367d0b7.mp3","keywords":[],"duration":1297,"season":2,"episode":20,"externalId":"f367d0b7","publishedAt":"2023-12-13T19:21:03.395Z","showTranscript":false,"humanTransOrderNumber":"TC0712077163","socialThumbnail":"https://files.casted.us/1f4499eb-a3f7-4d66-8e0e-c016b927fd38.jpg","metaDescription":"We’re turning the spotlight on the new wave of SEO leaders and their approach to long-form content, saturated markets, and staying ahead in the ever-evolving SEO landscape.\n","guests":{"3d1b7d73-d45c-425f-bc12-00012e3cef93":{"name":"Joshua Pearson","image":"https://files.casted.us/c682e904-255e-4500-be7d-ff67eaadcce8.jpg","title":"Owner of Peaco Marketing","linkUrl":"https://www.linkedin.com/in/joshua-pearson-94b44311a/","linkText":"LinkedIn","description":"Josh is an experienced and dedicated SEO professional, running is own SEO agency, Peaco Marketing, as well as working as the SEO Leader for automotive SaaS company RockarTech. All of Josh's roles have enabled him to work with businesses of all sizes and natures across the globe, achieving huge success for his clients and helping Josh grow his passion for SEO and Search Marketing as a whole into what it is today."},"b5ac0bfc-ae6e-4006-8eda-ced5627f8692":{}},"cmsId":"46719236","seoTitle":"Guardians of Good Content: A New Approach to SEO","socialCardDescription":null,"type":"full","createdAt":"2023-12-13T19:07:41.049Z","updatedAt":"2023-12-13T20:37:35.428Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},{"id":"26b4beda-7427-43f8-8a48-bf9057c8ea04","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Mastering SEO Sustainability","description":"\u003cp\u003eThis episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. \u003c/p\u003e","showNotes":"\u003cp\u003eThis episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. Our featured guest is David Zimmerman, Founder of the SEO company, Reliable Acorn, and the visionary behind the newly launched CuriousAnts.com. You’ll hear David’s valuable insights into past, present, and future Google updates, including:\u003c/p\u003e\u003cp\u003e(*) Skillsets of the modern SEO professional. [03:40]\u003c/p\u003e\u003cp\u003e(*) How to stay ahead of search engine updates. [07:37]\u003c/p\u003e\u003cp\u003e(*) Prioritizing SEO budgets. [19:50]\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:04) Intro to David’s SEO philosophy\u003c/p\u003e\u003cp\u003e* (11:38) Assessing risk\u0026nbsp;\u003c/p\u003e\u003cp\u003e* (25:00) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/davidzimm/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDavid\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eAccording to Ryan, SEO Professionals are the mischievous Lokis of the Content Marketing realm! Dive into the \u003ca href=\"https://www.youtube.com/watch?v=dug56u8NN7g\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSeason 2 Trailer of Loki\u003c/a\u003e and tell us if you're on board with the comparison.\u003c/li\u003e\u003cli\u003eCheck out David’s book recommendation, \u003ca href=\"https://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eThe Long Tail: Why the Future of Business is Selling Less of More\u003c/a\u003e by Chris Anderson.\u003c/li\u003e\u003cli\u003eHere’s another awesome book by co-host Ryan Brock: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003cli\u003eReady to rank on page one? Learn more about \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e’s marketing tools.\u003c/li\u003e\u003c/ul\u003e","storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/26b4beda-7427-43f8-8a48-bf9057c8ea04.mp3","videoLink":null,"audioLink":"146/a0518918.mp3","status":"active","publicStatus":"published","slug":"a0518918","thumbnail":null,"hostedUrl":"https://media.casted.us/146/a0518918.mp3","keywords":[],"duration":1760,"season":2,"episode":19,"externalId":"a0518918","publishedAt":"2023-11-29T16:28:22.388Z","showTranscript":false,"humanTransOrderNumber":"TC0898893564","socialThumbnail":"https://files.casted.us/5ead561d-f3e0-4730-9727-4cc055ba845c.jpg","metaDescription":"This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed. \n","guests":{"ed81dba0-6a0f-4b9f-8147-09102f799aed":{"name":"David Zimmerman","image":"https://files.casted.us/4f2f6c66-191d-4f2f-aa07-c68730af92c4.jpeg","title":"SEO Coach, Curious Ants","linkUrl":"https://www.linkedin.com/in/davidzimm/","linkText":"LinkedIn","description":"David Zimmerman has been consulting companies on their SEO strategies and tactics for over 15 years. He’s helped everyone from publicly-traded companies to mom-and-pop businesses. 8 years ago, David started his own SEO company in Charlotte, NC- Reliable Acorn, LLC. Recently he launched CuriousAnts.com, to share what he’s learned about SEO best-practices with others."}},"cmsId":"45138309","seoTitle":"Mastering SEO Sustainability","socialCardDescription":null,"type":"full","createdAt":"2023-11-29T16:24:13.750Z","updatedAt":"2023-11-29T18:38:01.071Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},{"id":"56b13598-ae4b-4b10-b965-df5a2139eb3b","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Adapting SEO for an AI-Driven Future","description":"\u003cp\u003eWe’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:\u003c/p\u003e\u003cp\u003e(*) Predictions for the state of AI technology in the next 5 years. [10:34]\u003c/p\u003e\u003cp\u003e(*) Leveraging AI for the rapid production of high-quality content. [14:33]\u003c/p\u003e\u003cp\u003e(*) Preparing for Google’s response to AI-generated content. [21:14]\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:18) Ben’s background in groundbreaking AI\u003c/p\u003e\u003cp\u003e* (20:20) Avoiding the downfall of lazy content\u003c/p\u003e\u003cp\u003e* (30:09) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/brownben/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eBen\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eSettle the debate: Is Practical Magic a Halloween movie or a chick-flick? \u003ca href=\"https://www.youtube.com/watch?v=R7uixLkpjPs\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eCheck out the trailer\u003c/a\u003e for the 1998 film starring Sandra Bullock and Nicole Kidman.\u003c/li\u003e\u003cli\u003eCheck out Ben’s book recommendation for anyone in business, \u003ca href=\"https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eGood to Great: Why Some Companies Make the Leap and Others Don't\u003c/a\u003e by Jim Collins.\u003c/li\u003e\u003cli\u003eHere’s another awesome book to boost your business by co-host Ryan Brock: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e","showNotes":"\u003cp\u003e\u003cbr\u003e\u003c/p\u003e","storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/56b13598-ae4b-4b10-b965-df5a2139eb3b.mp3","videoLink":null,"audioLink":"146/6ccdbcdc.mp3","status":"active","publicStatus":"published","slug":"6ccdbcdc","thumbnail":null,"hostedUrl":"https://media.casted.us/146/6ccdbcdc.mp3","keywords":["Benjamin Brown","Ben Brown","AI","Juji"],"duration":1983,"season":2,"episode":18,"externalId":"6ccdbcdc","publishedAt":"2023-11-15T13:00:00.027Z","showTranscript":false,"humanTransOrderNumber":"TC0981151494","socialThumbnail":"https://files.casted.us/0e1ab78d-e696-4a47-bac6-5a18e2daef90.jpg","metaDescription":"We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one.\n\n\n","guests":{"c86e8115-a14b-4807-bd2b-e5288579c0fb":{"name":"Benjamin Brown","image":"https://files.casted.us/603ba4bd-25c3-473b-b3ef-409ae1edeb67.jpg","title":"Chief Experience Officer, Juji","linkUrl":"https://www.linkedin.com/in/brownben/","linkText":"LinkedIn","description":"Benjamin Brown, MBA, M.Ed. serves as Chief Experience Officer at Juji AI, the world’s leading cognitive AI platform. As CXO, Ben oversees marketing, sales and customer experience for Juji to continue breaking barriers in AI performance and user adoption.\n\nPrior to Juji, Ben was Vice President of Marketing and Customer Experience at ConverseNow AI, where his leadership helped the company achieve 12x YOY ARR growth and become the largest voice AI provider in the restaurant industry.\n\nDedicating his career to the intersection of technology and customer experience, Ben has also led digital experience at Carnival Corporation and MGM Resorts International, directing projects across more than 60 countries. A founder himself and active member of the startup community, Ben holds advisory roles for multiple high-growth technology companies and serves on the board for several academic institutions, where he influences curriculum and special programs dedicated to AI.\n"}},"cmsId":"43168260","seoTitle":"Adapting SEO for an AI-Driven Future","socialCardDescription":null,"type":"full","createdAt":"2023-11-14T18:52:21.946Z","updatedAt":"2023-11-15T13:00:00.700Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},{"id":"0cec015c-adcf-4561-8ea0-07051964eb2b","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Turn Organic Traffic into High-Converting Leads","description":"\u003cp\u003eThis episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:\u003c/p\u003e\u003cp\u003e(*) Why content fails to ignite lead generation. [05:52]\u003c/p\u003e\u003cp\u003e(*) The first steps to take to transform older content. [07:55]\u003c/p\u003e\u003cp\u003e(*) How to better align content to user intent and the customer journey. [15:44]\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (01:33) Jeff’s data-driven background\u003c/p\u003e\u003cp\u003e* (13:05) A/B testing for better a conversion rate\u003c/p\u003e\u003cp\u003e* (25:55) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/jeffreygavio/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eJeff\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eReady to rank on page one? Learn more about \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e’s marketing tools.\u003c/li\u003e\u003cli\u003eCheck out Jeff’s book recommendation for data-driven marketing, \u003ca href=\"https://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePredictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die\u003c/a\u003e by Eric Siegel\u003c/li\u003e\u003cli\u003eHere’s another awesome data-driven book by co-host Ryan Brock: \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e","showNotes":null,"storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/0cec015c-adcf-4561-8ea0-07051964eb2b.mp3","videoLink":null,"audioLink":"146/7b5ff3de.mp3","status":"active","publicStatus":"published","slug":"7b5ff3de","thumbnail":null,"hostedUrl":"https://media.casted.us/146/7b5ff3de.mp3","keywords":[],"duration":1873,"season":2,"episode":17,"externalId":"7b5ff3de","publishedAt":"2023-11-01T12:00:00.187Z","showTranscript":false,"humanTransOrderNumber":"TC0633412122","socialThumbnail":"https://files.casted.us/99e87270-b40a-4afa-98de-e4683587a0e1.jpg","metaDescription":"This episode is for anyone ready to convert website traffic into actual qualified leads. 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He still dreams of opening a microbrewery that serves the world's best bowl of chili."}},"cmsId":"41539666","seoTitle":"Turn Organic Traffic into High-Converting Leads","socialCardDescription":null,"type":"full","createdAt":"2023-11-01T04:06:33.615Z","updatedAt":"2023-11-01T12:00:00.756Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"},{"id":"2e290b73-cabf-4023-bcee-1ae91452d28d","podcastId":"b447ee88-4131-469a-9f19-891555bb6947","name":"Level Up Your B2B Content Optimization Strategy","description":"\u003cp\u003eZoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:\u003c/p\u003e\u003cp\u003e(*) \u003cstrong\u003eCracking the Code of Optimization\u003c/strong\u003e: Key markers and effective strategies for revamping dated content. [11:54]\u003c/p\u003e\u003cp\u003e(*) \u003cstrong\u003eAvoiding Optimization Mistakes\u003c/strong\u003e: The blunders often made by marketing teams when maintaining their content library. [15:07]\u003c/p\u003e\u003cp\u003e(*) \u003cstrong\u003eStreamlined Efficiency\u003c/strong\u003e: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eMore Time Stamps:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e* (02:44) Zoe’s journey: Video game journalist to content marketer\u003c/p\u003e\u003cp\u003e* (05:23) Ryan’s chance to finally put Yoast on blast\u003c/p\u003e\u003cp\u003e* (25:10) Lightning round!\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eContact Us:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWe’d love to hear from you! Reach out to us at \u003ca href=\"mailto:PageOne@DemandJump.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePageOne@DemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSponsor:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThis podcast is brought to you by \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump.com\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eLinks \u0026amp; Resources:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDon’t be a stranger: Follow \u003ca href=\"https://www.linkedin.com/in/moonstormer?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAQCSkABM17T6MMfm7lco8ab4ewRuqUvSVA\u0026amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BsAHidvgTRiGk3g7nSGctzg%3D%3D\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eZoe\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/ryan-m-brock/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eRyan\u003c/a\u003e, and \u003ca href=\"https://www.linkedin.com/in/drewdetzler/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDrew\u003c/a\u003e on LinkedIn.\u003c/li\u003e\u003cli\u003eReady to rank on page one? Learn more about \u003ca href=\"https://www.demandjump.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDemandJump\u003c/a\u003e’s marketing tools.\u003c/li\u003e\u003cli\u003eCheck out Zoe’s past \u003ca href=\"https://www.criticalhit.net/author/moonstormer/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003evideo game reviews\u003c/a\u003e on Critical Hit. Game on!\u003c/li\u003e\u003cli\u003eZoe loves sci-fi books, and so do we: check out her recommendation, the \u003ca href=\"https://us.macmillan.com/series/monkrobot\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eMonk \u0026amp; Robot series\u003c/a\u003e by Becky Chambers.\u003c/li\u003e\u003cli\u003eDive deeper into Pillar-Based Marketing with Ryan’s new book, \u003ca href=\"https://www.amazon.com/Pillar-Based-Marketing-Data-Driven-Methodology-Actually/dp/1544539800/ref=tmm_pap_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e","showNotes":null,"storageLink":"https://storage.googleapis.com/casted-episodes-prod/account-146/2e290b73-cabf-4023-bcee-1ae91452d28d.mp3","videoLink":null,"audioLink":"146/6bfcf440.mp3","status":"active","publicStatus":"published","slug":"6bfcf440","thumbnail":null,"hostedUrl":"https://media.casted.us/146/6bfcf440.mp3","keywords":[],"duration":1869,"season":2,"episode":16,"externalId":"6bfcf440","publishedAt":"2023-10-18T16:12:48.133Z","showTranscript":false,"humanTransOrderNumber":"TC0556706849","socialThumbnail":"https://files.casted.us/3c2e5f1d-2ecf-4183-af4a-c2bbaf5a3c24.jpg","metaDescription":"Content optimization doesn't come with a quick fix or cheat code. 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Beyond her work at Sumo Logic which includes leading a sustainability-focused ERG, she is a speculative fiction addict, weight-lifter, wife, and mom living in perpetually sunny Arizona."}},"cmsId":"39815227","seoTitle":"Level Up Your B2B Content Optimization Strategy","socialCardDescription":null,"type":"full","createdAt":"2023-10-18T16:08:01.418Z","updatedAt":"2023-10-18T21:44:02.168Z","podcast_id":"b447ee88-4131-469a-9f19-891555bb6947"}],"promotions":{"introPromotion":null,"outroPromotion":null},"episodeSlug":"f4dd1e54","hubspotId":1780098,"marketoId":null,"transcript":"","clientApiHost":"https://listen.casted.us","serverApiHost":"http://0.0.0.0:3001","rudderstackKey":"21HlBZZWzwNr7Q5KPZ6tWoyRK69","rudderstackDataPlane":"https://castedadalct.dataplane.rudderstack.com","appHost":"https://app.casted.us","preview":null,"hostedMediaBase":"https://media.casted.us","pardotSettings":null,"shareSlug":"","clipRecord":null,"suggestedClips":{}},"__N_SSG":true},"page":"/public/[accountId]/[showSlug]/[episodeSlug]/[[...options]]","query":{"accountId":"146","showSlug":"Page-One-or-Bust!-d3c30ed7","episodeSlug":"f4dd1e54"},"buildId":"nFn-of52qZZFMWS1pdKyH","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>