Social Media & Media Relations

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class="paper" style="stroke-linecap:round;stroke-linejoin:round;fill:currentColor;stroke-width:2"></path><path d="M18.75 6.749H5.25v-4.5a1.5 1.5 0 0 1 1.5-1.5h10.5a1.5 1.5 0 0 1 1.5 1.5Z" style="stroke-linecap:round;stroke-linejoin:round;fill:currentColor;stroke-width:.25px;stroke-opacity:1"></path></svg></button></li></ul></div><div><div class="generic-paragraph"><div class="heading__container"><h2 class="generic-paragraph__heading" id="social-media">Social Media</h2><div class="heading__anchor-copy-button-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div><div class="generic-paragraph__text"><p>Yale School of Medicine’s Reputation and Audience Development team builds positive visibility for Yale School of Medicine and Yale Medicine through social media and <a href="https://medicine.yale.edu/about/contact-media-relations/">media placement</a>.</p> <p>The team maintains an active <a href="https://medicine.yale.edu/news/social/">social media presence</a> on Yale School of Medicine and Yale Medicine channels, reaching hundreds of thousands of viewers on Facebook, LinkedIn, X/Twitter, Instagram, and TikTok. Promotion on social platforms can help bolster YSM research and increase awareness of YM’s clinical expertise. If you’re currently using social media or plan to use it to promote your own work, review the school’s <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fyale.navexone.com%2Fcontent%2FdotNet%2Fdocuments%2F%3Fdocid%3D844%26public%3Dtrue&data=05%7C02%7Cdenise.meyer%40yale.edu%7C2450a072687e40c72a6908dcd10a6f53%7Cdd8cbebb21394df8b4114e3e87abeb5c%7C0%7C0%7C638615091759589410%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=%2FrRMJzvD5a%2FxM4PsTauhtTuHah4jLD86aVXLKU8C7sw%3D&reserved=0" data-outlook-id="bfc6552a-4b54-4c6a-8ebd-8fe93f072240">social media policy</a>. </p></div></div></div> </section></div><div class="component-wrapper component-wrapper--all"><section class="faq" aria-label="Social Media FAQs"><div class="faq__title-container"><h2 id="social-media-faqs" class="faq__title">Social Media FAQs</h2><div class="faq__title-anchor-copy-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div><dl class="faq__questions-answers-list"><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>How can I start a new social media channel for my program?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Before seeking approval, it is crucial to identify what you hope to accomplish with the channel, who you are trying to reach, and who will be in charge of maintaining and monitoring the channel. For more information, <a href="https://yale.navexone.com/content/dotNet/documents/?docid=844&public=true">see section 6 of the Social Media Guidelines and Best Practices</a>.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>How often should I be posting?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>How often to post varies on each platform, but consistency is key for a successful channel. The absolutely most ideal cadence per platform is below, but any degree of regular weekly activity is necessary to grow and maintain a healthy social media channel. Even if you are not posting every day or fall a little below the recommendations, you will need to ensure that there are no extended periods of time without a post.</p><ul><li>Facebook: 4-7 posts per week</li><li>Instagram: 3-5 posts per week</li><li>LinkedIn: 4-7 posts per week<br></li><li>X: 1-5 posts per day (including retweets)</li><li>TikTok: 5 to 10 per week</li></ul><p>For more tips on how often and when to post, <a href="https://yale.navexone.com/content/dotNet/documents/?docid=844&public=true">see section 7 of the Social Media Guidelines and Best Practices</a>.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>Do I need to take security measures, like two factor authentication?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Yes, absolutely. A security breach can affect all the hard work you’ve put into your channels! Write passwords down on paper instead of storing on a digital drive, make sure that you are always aware of who has the passwords to your channels, never click into links emailed or texted to you that claim to be from the platform (all your notifications will be in the apps or sites themselves – emails or texts asking you to log in are usually phishing!), and use two factor authentication on your phone whenever possible.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>I am getting a lot of concerning comments about a faculty member. What should I do?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Unfortunately negative comments happen, but if you are receiving hate speech, threats, or something else that is worrisome then it is important to immediately alert to your department chair or leader. Threats should be escalated and managed by following the <a href="https://yale.navexone.com/content/dotNet/documents/?docid=628&public=true">Crisis Management Communications for YSM & YM Procedure</a>.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>How do I actually reach who I want to?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Consider who you want to reach – is it students, staff, patients, or professional peers at other institutions? From there research the various social media platforms and consider the demographics that most commonly use each app or website. Taking the first step to align your goals with the typical user of the right platform for you is a huge help to start on the right foot. From there, take some time to scroll around and make note of any groups, hashtags, and content types that tend to attract audiences and consider incorporating those tactics into your social media plan.</p></div></dd></div></dl></section></div><div class="component-wrapper component-wrapper--all"><section class="organization-member-listing" aria-label="Social Media Team"><div class="heading__container"><h2 class="organization-member-listing__title" id="social-media-team">Social Media Team</h2><div class="heading__anchor-copy-button-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div><div class="profile-grid profile-grid--orientation-mode--landscape profile-grid--size-mode--null"><ul class="profile-grid__item-container"><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Colleen Moriarty's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/colleen-moriarty/" class="profile-grid-item__link-details" aria-label="Colleen Moriarty" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/colleen-moriarty/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Colleen Moriarty"><span class="profile-grid-item__name">Colleen Moriarty</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Director of Media Relations and Audience Development</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:colleen.moriarty@yale.edu" tabindex="0" class="hyperlink" aria-label="colleen.moriarty@yale.edu">colleen.moriarty@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__bio-container"><div class="LinesEllipsis text-overflow profile-grid-item__bio">Colleen Moriarty serves as director of media relations and audience development for Yale School of Medicine. In this role, she oversees a team that works on media, social media and brand visibility for the school and medical practice, Yale Medicine, as well as Yale Cancer Center. Before coming to the Yale School of Medicine, Moriarty wrote for a variety of publications such as Marie Claire, Self, Shape, Teen Vogue, and Good Housekeeping and was a contributing writer to Fit Pregnancy, contributing editor to the former Walking Magazine, and editorial assistant at Self Magazine. She is the author of Shortcuts to Sexy Abs (Fair Winds 2001) and contributed to Your Body: The Science of Keeping It Healthy (Time Books). She has also worked for a variety of digital websites and is a veteran copywriter, who has created marketing and advertising materials, social media campaigns, digital apps, and video and radio scripts for major corporations and health care companies such as Cigna, Clinique and Ethan Allen. She is an award-winning writer, who has a master of science degree in magazine journalism from Columbia University's Graduate School of Journalism.<wbr/></div></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/colleen-moriarty/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Colleen Moriarty"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Sean McCabe's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/sean-mccabe/" class="profile-grid-item__link-details" aria-label="Sean McCabe" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/sean-mccabe/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Sean McCabe"><span class="profile-grid-item__name">Sean McCabe</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Communications Officer, YSM Social Media and Audience Development</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:sean.mccabe@yale.edu" tabindex="0" class="hyperlink" aria-label="sean.mccabe@yale.edu">sean.mccabe@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/sean-mccabe/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Sean McCabe"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Danielle Perricone's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/danielle-flocco/" class="profile-grid-item__link-details" aria-label="Danielle Perricone" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/danielle-flocco/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Danielle Perricone"><span class="profile-grid-item__name">Danielle Perricone</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Communications Officer, YM Audience Development and Social Media</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:danielle.flocco@yale.edu" tabindex="0" class="hyperlink" aria-label="danielle.flocco@yale.edu">danielle.flocco@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__bio-container"><div class="LinesEllipsis text-overflow profile-grid-item__bio">Danielle Perricone serves as the Communications Officer for Yale Medicine, the clinical practice of Yale School of Medicine.<wbr/></div></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/danielle-flocco/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Danielle Perricone"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li></ul></div></section></div><div class="component-wrapper component-wrapper--all"><section class="generic-content" aria-label="Media Relations"><div class="generic-content__title-container"><div class="heading__container"><h2 id="media-relations" class="generic-content__title">Media Relations</h2><div class="heading__anchor-copy-button-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div></div><div><div class="generic-paragraph"><div class="generic-paragraph__text"><p>Yale School of Medicine’s Reputation and Audience Development team builds positive visibility for Yale School of Medicine, Yale Medicine, and Yale Cancer Center through media and social media promotion.</p> <p>The Reputation and Audience Development team at Yale School of Medicine is dedicated to working with media contacts to promote public understanding of YSM, YM, and YCC research, education, and clinical expertise. We coordinate coverage of newsworthy research, programs, and clinical topics in local, regional, and national consumer and trade media.</p></div></div></div> </section></div><div class="component-wrapper component-wrapper--all"><section class="faq" aria-label="Media Relations FAQs"><div class="faq__title-container"><h2 id="media-relations-faqs" class="faq__title">Media Relations FAQs</h2><div class="faq__title-anchor-copy-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div><dl class="faq__questions-answers-list"><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>How do I start getting media attention?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Get your YM profile/photo/video done. Journalists like to see your background. Next, be available. The opportunities usually go to the fastest responders; media moves quickly. Give your ETA for a response or pass so that another doctor can be tapped. Sending media relations your cell phone number generally expedites contacting you with worthwhile opportunities.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>What are my interview options as I have a busy clinic schedule?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>A good way to begin in media is answering media inquiries via email and gradually try local and regional broadcast opportunities followed by national broadcast opportunities. Please note that for digital and print stories, writers prefer written, emailed replies because it’s speedier, clearer, and easier than doing a phone call when they are on a tight deadline. If you prefer a “phoner” and the reporter can’t accommodate, voice memos that the media relations team transcribes may be an option.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>What should I know about interviewing?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>• Give impactful answers. Answer in complete, quotable sentences (no bullets if providing written answers) and repeat keywords from the questions as those are words the reporter wants to include in the story or segment.<br>• Don’t use jargon. While writers crave scientific information, deliver it in a conversational, consumer-friendly way.<br>• Be a great quote. Show personality—give a strong, unique quote media can’t get elsewhere. Great quotes generate more exposure and get picked up by other media.<br>• Be culturally respectful and sensitive in everything you say.<br>• Do not talk about your clinical trial work unless you have IRB approval, do not have a hold on your trial for any reason or any amendments or pending items. Talk to your chair if you are unsure if mentioning your research is okay or not, and stick to the topic media relations is asking you to speak about.<br>• Write down three to five talking points, and return to them if the interview goes off track.<br>• Never read during a TV or radio interview; remember a good interview is a conversation.</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>Can I approve the journalist’s story before it publishes?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Respect journalistic principles. Sources generally can’t see the story before publication, per publication guidelines. If there’s lead time and you and the writer have built a good rapport, the reporter may call to run your parts by you verbally, especially if the content is complex and you offer to review for accuracy (not style—the publication has its own style guide). You can offer for them to run anything by you ahead of time in a friendly way. Media relations can help get a factual correction if one is ever needed. (This is a rare occurrence.)</p></div></dd></div><div class="faq-question-answer__item faq-question-answer__item--mode--row"><div class="faq-question-answer__question-container"><dt class="faq-question-answer__question"><div>What should I do about direct media inquiries?</div></dt></div><dd class="faq-question-answer__answer"><div class="faq-question-answer__answer-text"><p>Direct contacts are okay; however, it’s best to loop media relations in. If you are contacted directly by media, we encourage you to forward us the media ask before responding. We can check to make sure the opportunity is a good use of your time. We also ask the reporter for a backlink to your academic or clinical profile page.</p></div></dd></div></dl></section></div><div class="component-wrapper component-wrapper--all"><section class="organization-member-listing" aria-label="Media Relations Team"><div class="heading__container"><h2 class="organization-member-listing__title" id="media-relations-team">Media Relations Team</h2><div class="heading__anchor-copy-button-container"><button type="button" aria-label="Copy Link" class="anchor-copy-button anchor-copy-button--color-mode--dark"><span class="anchor-copy-button__content"><span class="anchor-copy-button__text">Copy Link</span><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 24 24" focusable="false" class="anchor-copy-button__icon"><path d="M5.253 21.497a5.21 5.21 0 0 1-3.712-1.535A5.21 5.21 0 0 1 .006 16.25c0-1.404.545-2.722 1.535-3.712l4.773-4.774a5.22 5.22 0 0 1 3.716-1.539c1.402 0 2.719.544 3.708 1.531a5.225 5.225 0 0 1 .538 6.804.75.75 0 0 1-1.048.165.74.74 0 0 1-.299-.489.75.75 0 0 1 .134-.558 3.73 3.73 0 0 0-.384-4.86 3.73 3.73 0 0 0-2.649-1.094 3.73 3.73 0 0 0-2.655 1.099l-4.774 4.774a3.754 3.754 0 0 0 0 5.303c.707.707 1.649 1.096 2.652 1.096s1.945-.389 2.652-1.096l.932-.932a.744.744 0 0 1 1.06 0 .744.744 0 0 1 0 1.06l-.932.932a5.2 5.2 0 0 1-3.712 1.537"></path><path d="M13.978 18.024a5.21 5.21 0 0 1-3.709-1.535 5.22 5.22 0 0 1-.536-6.803.75.75 0 0 1 1.047-.166.75.75 0 0 1 .3.49.75.75 0 0 1-.134.558 3.73 3.73 0 0 0 .383 4.859 3.73 3.73 0 0 0 2.65 1.096 3.73 3.73 0 0 0 2.654-1.1l4.773-4.773c.708-.708 1.098-1.65 1.098-2.652s-.39-1.943-1.098-2.652c-.707-.707-1.649-1.096-2.652-1.096s-1.945.389-2.652 1.096l-.75.75a.744.744 0 0 1-1.06 0c-.142-.141-.22-.33-.22-.53s.078-.389.22-.53l.75-.75c.99-.99 2.309-1.536 3.712-1.536s2.722.545 3.712 1.536a5.21 5.21 0 0 1 1.538 3.712 5.21 5.21 0 0 1-1.538 3.712l-4.773 4.773a5.21 5.21 0 0 1-3.711 1.54z"></path></svg></span></button></div></div><div class="profile-grid profile-grid--orientation-mode--landscape profile-grid--size-mode--null"><ul class="profile-grid__item-container"><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Colleen Moriarty's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/colleen-moriarty/" class="profile-grid-item__link-details" aria-label="Colleen Moriarty" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/colleen-moriarty/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Colleen Moriarty"><span class="profile-grid-item__name">Colleen Moriarty</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">All Media Inquiries</p></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Director of Media Relations and Audience Development</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:colleen.moriarty@yale.edu" tabindex="0" class="hyperlink" aria-label="colleen.moriarty@yale.edu">colleen.moriarty@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__bio-container"><div class="LinesEllipsis text-overflow profile-grid-item__bio">Colleen Moriarty serves as director of media relations and audience development for Yale School of Medicine. In this role, she oversees a team that works on media, social media and brand visibility for the school and medical practice, Yale Medicine, as well as Yale Cancer Center. Before coming to the Yale School of Medicine, Moriarty wrote for a variety of publications such as Marie Claire, Self, Shape, Teen Vogue, and Good Housekeeping and was a contributing writer to Fit Pregnancy, contributing editor to the former Walking Magazine, and editorial assistant at Self Magazine. She is the author of Shortcuts to Sexy Abs (Fair Winds 2001) and contributed to Your Body: The Science of Keeping It Healthy (Time Books). She has also worked for a variety of digital websites and is a veteran copywriter, who has created marketing and advertising materials, social media campaigns, digital apps, and video and radio scripts for major corporations and health care companies such as Cigna, Clinique and Ethan Allen. She is an award-winning writer, who has a master of science degree in magazine journalism from Columbia University's Graduate School of Journalism.<wbr/></div></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/colleen-moriarty/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Colleen Moriarty"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Michael Masciadrelli's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/michael-masciadrelli/" class="profile-grid-item__link-details" aria-label="Michael Masciadrelli" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/michael-masciadrelli/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Michael Masciadrelli"><span class="profile-grid-item__name">Michael Masciadrelli</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Communications Officer, YCC Media Relations & Audience Development</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:michael.masciadrelli@yale.edu" tabindex="0" class="hyperlink" aria-label="michael.masciadrelli@yale.edu">michael.masciadrelli@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/michael-masciadrelli/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Michael Masciadrelli"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Sean McCabe's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/sean-mccabe/" class="profile-grid-item__link-details" aria-label="Sean McCabe" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/sean-mccabe/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Sean McCabe"><span class="profile-grid-item__name">Sean McCabe</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Communications Officer, YSM Social Media and Audience Development</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:sean.mccabe@yale.edu" tabindex="0" class="hyperlink" aria-label="sean.mccabe@yale.edu">sean.mccabe@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/sean-mccabe/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Sean McCabe"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><circle cx="12" cy="9.083" r="4.11" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></circle><path d="M18.75 19.027a7.63 7.63 0 0 0-13.5 0" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></span><span class="link__label">View Full Profile</span></a></div></div></article></li><li class="profile-grid__item profile-grid__item--size-mode--small"><article class="profile-grid-item profile-grid-item--orientation-mode--landscape profile-grid-item--size-mode--small" aria-label="Danielle Perricone's Profile"><div class="profile-grid-item__thumbnail-container"><a href="/myysm/profile/danielle-flocco/" class="profile-grid-item__link-details" aria-label="Danielle Perricone" tabindex="-1"><span class="" style="display:inline-block"></span></a></div><div class="profile-grid-item__content-container"><div class="profile-grid-item__name-container"><a href="/myysm/profile/danielle-flocco/" class="profile-grid-item__link-details" tabindex="-1" aria-label="View Full Profile of Danielle Perricone"><span class="profile-grid-item__name">Danielle Perricone</span></a></div><div class="profile-grid-item__title-container"><p class="profile-grid-item__title">Communications Officer, YM Audience Development and Social Media</p></div><div class="profile-grid-item__contract-container"><ul class="profile-general-contact-list"><li class="profile-general-contact-list__item"><div class="contact-info"><div class="contact-info__content"><a href="mailto:danielle.flocco@yale.edu" tabindex="0" class="hyperlink" aria-label="danielle.flocco@yale.edu">danielle.flocco@yale.edu</a></div></div></li></ul></div><div class="profile-grid-item__bio-container"><div class="LinesEllipsis text-overflow profile-grid-item__bio">Danielle Perricone serves as the Communications Officer for Yale Medicine, the clinical practice of Yale School of Medicine.<wbr/></div></div><div class="profile-grid-item__link-details-container"><a href="/myysm/profile/danielle-flocco/" tabindex="0" class="link link--size--small link--width--float link--align--left link--color--blue link--font--normal" aria-label="View Full Profile of Danielle Perricone"><span class="link__icon" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="profile-grid-item__link-details-icon"><rect width="19.5" height="22.5" x="2.25" y="0.75" rx="1.5" ry="1.5" 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For more information, <a href=\"https://yale.navexone.com/content/dotNet/documents/?docid=844&amp;public=true\">see section 6 of the Social Media Guidelines and Best Practices</a>.</p>"},{"question":"How often should I be posting?","answer":"<p>How often to post varies on each platform, but consistency is key for a successful channel. The absolutely most ideal cadence per platform is below, but any degree of regular weekly activity is necessary to grow and maintain a healthy social media channel. Even if you are not posting every day or fall a little below the recommendations, you will need to ensure that there are no extended periods of time without a post.</p><ul><li>Facebook: 4-7 posts per week</li><li>Instagram: 3-5 posts per week</li><li>LinkedIn: 4-7 posts per week<br></li><li>X: 1-5 posts per day (including retweets)</li><li>TikTok: 5 to 10 per week</li></ul><p>For more tips on how often and when to post, <a href=\"https://yale.navexone.com/content/dotNet/documents/?docid=844&amp;public=true\">see section 7 of the Social Media Guidelines and Best Practices</a>.</p>"},{"question":"Do I need to take security measures, like two factor authentication?","answer":"<p>Yes, absolutely. A security breach can affect all the hard work you’ve put into your channels! 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Development team builds positive visibility for Yale School of Medicine, Yale Medicine, and Yale Cancer Center through media and social media promotion.</p> <p>The Reputation and Audience Development team at Yale School of Medicine is dedicated to working with media contacts to promote public understanding of YSM, YM, and YCC research, education, and clinical expertise. 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Sending media relations your cell phone number generally expedites contacting you with worthwhile opportunities.</p>"},{"question":"What are my interview options as I have a busy clinic schedule?","answer":"<p>A good way to begin in media is answering media inquiries via email and gradually try local and regional broadcast opportunities followed by national broadcast opportunities. Please note that for digital and print stories, writers prefer written, emailed replies because it’s speedier, clearer, and easier than doing a phone call when they are on a tight deadline. If you prefer a “phoner” and the reporter can’t accommodate, voice memos that the media relations team transcribes may be an option.</p>"},{"question":"What should I know about interviewing?","answer":"<p>•\tGive impactful answers. Answer in complete, quotable sentences (no bullets if providing written answers) and repeat keywords from the questions as those are words the reporter wants to include in the story or segment.<br>•\tDon’t use jargon. While writers crave scientific information, deliver it in a conversational, consumer-friendly way.<br>•\tBe a great quote. Show personality—give a strong, unique quote media can’t get elsewhere. Great quotes generate more exposure and get picked up by other media.<br>•\tBe culturally respectful and sensitive in everything you say.<br>•\tDo not talk about your clinical trial work unless you have IRB approval, do not have a hold on your trial for any reason or any amendments or pending items. Talk to your chair if you are unsure if mentioning your research is okay or not, and stick to the topic media relations is asking you to speak about.<br>•\tWrite down three to five talking points, and return to them if the interview goes off track.<br>•\tNever read during a TV or radio interview; remember a good interview is a conversation.</p>"},{"question":"Can I approve the journalist’s story before it publishes?","answer":"<p>Respect journalistic principles. Sources generally can’t see the story before publication, per publication guidelines. If there’s lead time and you and the writer have built a good rapport, the reporter may call to run your parts by you verbally, especially if the content is complex and you offer to review for accuracy (not style—the publication has its own style guide). You can offer for them to run anything by you ahead of time in a friendly way. Media relations can help get a factual correction if one is ever needed. (This is a rare occurrence.)</p>"},{"question":"What should I do about direct media inquiries?","answer":"<p>Direct contacts are okay; however, it’s best to loop media relations in. If you are contacted directly by media, we encourage you to forward us the media ask before responding. We can check to make sure the opportunity is a good use of your time. We also ask the reporter for a backlink to your academic or clinical profile page.</p>"}]}},{"key":"OrganizationMemberListing","orderOnPage":6,"model":{"title":"Media Relations Team","organizationId":122270,"organizationName":"Media Contacts","jobClassIds":[],"isLeadershipTopSorting":true,"includeLeadersOnly":false,"biographyPreference":"primaryOnly","members":{"collection":[{"id":107739,"name":"Colleen Moriarty","bio":"<p>Colleen Moriarty serves as director of media relations and audience development&nbsp;for Yale School of&nbsp;Medicine. 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Social Media & Media Relations < MyYSM