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‪Volker Kuppelwieser‬ - ‪Google Scholar‬

<!doctype html><html><head><title>‪Volker Kuppelwieser‬ - ‪Google Scholar‬</title><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="referrer" content="always"><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=2"><meta name="format-detection" content="telephone=no"><link rel="shortcut icon" href="/favicon.ico"><link rel="canonical" href="https://scholar.google.com/citations?user=AyYQts0AAAAJ&amp;hl=en"><meta name="description" content="‪NEOMA Business School‬ - ‪‪Cited by 15,944‬‬ - ‪Consumer Behavior‬ - ‪Services‬ - ‪Age‬ - ‪Inclusion‬"><meta property="og:description" content="‪NEOMA Business School‬ - ‪‪Cited by 15,944‬‬ - ‪Consumer Behavior‬ - ‪Services‬ - ‪Age‬ - ‪Inclusion‬"><meta property="og:title" content="Volker Kuppelwieser"><meta property="og:image" 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id="gs_md_err" style="display:none">The system can&#39;t perform the operation now. Try again later.</div><div id="gs_md_s"></div><div data-h="0" class="gs_md_wnw gs_md_ds"><div id="gsc_md_hist" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_hist-t" data-wfc="gsc_md_hist-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_hist-x" role="button" aria-label="Cancel" data-mdx="gsc_md_hist" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_hist-t" class="gs_md_hdr_t">Citations per year</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_hist-bdy" class="gs_md_bdy"><style>#gsc_md_hist{width:80%;max-width:386px;}#gsc_md_hist_c{position:relative;width:100%;}</style><div id="gsc_md_hist_c"></div></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbyd" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbyd-t" data-cid="gsc_md_cbyd_l" data-wfc="gsc_md_cbyd-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbyd-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbyd" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbyd-t" class="gs_md_hdr_t">Duplicate citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbyd-bdy" class="gs_md_bdy"><form id="gsc_md_cbyd_f" action="/citations?hl=en&amp;user=AyYQts0AAAAJ&amp;view_op=list_works" method="post"><input type="hidden" name="s" value=""><div class="gs_md_lbl">The following articles are merged in Scholar. Their <a id="gsc_md_cbyd_c" href="javascript:void(0)">combined citations</a> are counted only for the first article.</div><div id="gsc_md_cbyd_l"></div></form></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbym" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbym-t" data-cid="gsc_md_cbym_l" data-wfc="gsc_md_cbym-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbym-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbym" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbym-t" class="gs_md_hdr_t">Merged citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbym-bdy" class="gs_md_bdy"><div class="gs_md_lbl">This "Cited by" count includes citations to the following articles in Scholar. The ones marked <span id="gsc_md_cbym_s">*</span> may be different from the article in the profile.</div><div id="gsc_md_cbym_l" data-act="/citations?hl=en&amp;user=AyYQts0AAAAJ&amp;view_op=list_works"></div></div></div></div><div data-h="900" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cod" class="gs_md_d gs_md_ds gs_ttzi gsc_cod_lc" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cod-t" data-cid="gsc_cods_res" data-wfc="gsc_md_cod-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cod-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cod" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cod-t" class="gs_md_hdr_t"><span id="gsc_cod_t"><span id="gsc_cod_tadd">Add co-authors</span><span id="gsc_cod_tedit">Co-authors</span><a id="gsc_cod_trev" href="javascript:void(0)" data-txt="Review" data-lim="Limit reached"></a></span></h2><div class="gs_md_hdr_b"><button type="button" id="gsc_cod_done" aria-label="Add co-authors" disabled class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gsc_md_cod-bdy" class="gs_md_bdy"><div id="gsc_cods_urls" class="gsc_cods_hide" data-ls="" data-lc="/citations?view_op=list_colleagues&amp;hl=en&amp;json=&amp;user=AyYQts0AAAAJ" data-sa=""></div><form id="gsc_cods_save" action="" method="POST"><input type="hidden" name="colleague_add"><input type="hidden" name="colleague_del"></form><div id="gsc_cods_res"></div></div></div></div><div data-h="800" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gs_md_cita-d" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gs_md_cita-d-t" data-cid="gs_md_cita-l" data-wfc="gs_md_cita-d-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gs_md_cita-d-x" role="button" aria-label="Cancel" data-mdx="gs_md_cita-d" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gs_md_cita-d-t" class="gs_md_hdr_t"></h2><div class="gs_md_hdr_b"><button type="button" id="gs_md_cita-b-save" aria-label="Save" class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gs_md_cita-d-bdy" class="gs_md_bdy"><style>#gs_md_cita-d{width:90%;max-width:1000px;}.gs_el_ph #gs_md_cita-d{width:100%;max-width:none;}#gs_md_cita-d .gs_md_prg{min-height:600px;}</style><div id="gs_md_cita-l" aria-live="assertive"></div></div></div></div><div data-h="0" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_fol" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_fol-t" data-wfc="gsc_md_fol-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_fol-x" role="button" aria-label="Cancel" data-mdx="gsc_md_fol" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_fol-t" class="gs_md_hdr_t">Follow</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_fol-bdy" class="gs_md_bdy"><form method="post" id="gsc_fol_f" action="/citations?hl=en&amp;user=AyYQts0AAAAJ&amp;view_op=list_works"><input type="hidden" name="xsrf" value="ADIE8skAAAAAZ0OqA1vMk898M3cBcvHiKel_mUM"><input type="hidden" name="user" value="AyYQts0AAAAJ"><div id="gsc_fol_inp"></div><div id="gsc_fol_cb"><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_a" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles by this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_c" role="checkbox" 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id="gsc_rsb_cit" role="region" aria-labelledby="gsc_prf_t-cit"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Cited by</span><button type="button" id="gsc_hist_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><table id="gsc_rsb_st"><thead><tr><th class="gsc_rsb_sth"></th><th class="gsc_rsb_sth">All</th><th class="gsc_rsb_sth">Since 2019</th></tr></thead><tbody><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="This is the number of citations to all publications. The second column has the &quot;recent&quot; version of this metric which is the number of new citations in the last 5 years to all publications.">Citations</a></td><td class="gsc_rsb_std">15944</td><td class="gsc_rsb_std">14312</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="h-index is the largest number h such that h publications have at least h citations. The second column has the &quot;recent&quot; version of this metric which is the largest number h such that h publications have at least h new citations in the last 5 years.">h-index</a></td><td class="gsc_rsb_std">26</td><td class="gsc_rsb_std">24</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="i10-index is the number of publications with at least 10 citations. The second column has the &quot;recent&quot; version of this metric which is the number of publications that have received at least 10 new citations in the last 5 years.">i10-index</a></td><td class="gsc_rsb_std">36</td><td class="gsc_rsb_std">36</td></tr></tbody></table><style>.gsc_g_t{position:absolute;bottom:0;color:#777;font-size:11px;}.gsc_g_a{position:absolute;bottom:13px;width:15px;background:#777;}.gsc_g_a:hover,.gsc_g_a:focus,.gsc_g_a:active{text-decoration:none;cursor:default;}.gsc_g_al{position:absolute;bottom:15px;left:7px;color:#222;background:white;font-size:11px;padding:1px;border:1px solid #777;border-radius:1px;visibility:hidden;opacity:0;transition:opacity .218s,visibility 0s .218s;}.gsc_g_a:hover .gsc_g_al,.gsc_g_a:focus .gsc_g_al,.gsc_g_a:active .gsc_g_al{visibility:visible;opacity:1;transition:all 0s;}#gsc_md_hist{max-width:422px;}.gsc_md_hist_w{position:relative;overflow:hidden;margin-right:43px;}.gs_md_bdy .gsc_md_hist_w,.gs_el_ph .gsc_md_hist_w,.gs_el_ta .gsc_md_hist_w{overflow-x:auto;padding-bottom:16px;}.gsc_md_hist_b{position:relative;height:174px;width:100%;}.gsc_md_hist_b .gsc_g_a{bottom:auto;}.gsc_md_hist_b .gsc_g_t{bottom:auto;top:161px;}.gsc_md_hist_b:after{position:absolute;right:376px;content:"\00A0";}.gsc_g_hist_x{position:relative;margin-right:45px;}.gsc_g_hist_xl{position:absolute;right:8px;width:35px;}.gs_el_ta .gsc_g_hist_xl,.gs_el_ph .gsc_g_hist_xl{right:16px;}.gsc_g_hist_wrp{padding-top:32px;position:relative;}.gs_el_ta .gsc_g_hist_wrp,.gs_el_ph .gsc_g_hist_wrp{padding-right:8px;}.gs_md_bdy .gsc_g_hist_wrp{border-top:0;}.gs_el_tc .gs_md_bdy .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ph .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ta .gsc_g_hist_wrp:after{display:block;content:"";position:absolute;z-index:100;top:0;left:0;width:20px;height:100%;background-image:linear-gradient(to left,rgba(255,255,255,0),rgba(255,255,255,1) 80%);}.gsc_g_x,.gsc_g_xt{position:absolute;left:0;border-bottom:1px solid #eee;width:100%;text-align:right;}.gsc_g_x{border-bottom:1px solid #eee;}.gsc_g_xtl{position:absolute;color:#777;}.gsc_g_gtr{position:absolute;}.gsc_g_a:last-child .gsc_g_al{right:0;left:auto;}</style><div class="gsc_g_hist_wrp" dir="rtl"><div class="gsc_g_hist_x"><div class="gsc_g_x" style="top:160px;"></div><div class="gsc_g_xt" style="top:0px;"></div><div class="gsc_g_xt" style="top:80px;"></div><div class="gsc_g_xt" style="top:120px;"></div><div class="gsc_g_xt" style="top:40px;"></div></div><div class="gsc_g_hist_xl"><div class="gsc_g_xtl" style="top:153px;">0</div><div class="gsc_g_xtl" style="top:-7px;">3500</div><div class="gsc_g_xtl" style="top:73px;">1750</div><div class="gsc_g_xtl" style="top:113px;">875</div><div class="gsc_g_xtl" style="top:33px;">2625</div></div><div class="gsc_md_hist_w"><div class="gsc_md_hist_b"><span class="gsc_g_t" style="right:323px">2014</span><span class="gsc_g_t" style="right:291px">2015</span><span class="gsc_g_t" style="right:259px">2016</span><span class="gsc_g_t" style="right:227px">2017</span><span class="gsc_g_t" style="right:195px">2018</span><span class="gsc_g_t" style="right:163px">2019</span><span class="gsc_g_t" style="right:131px">2020</span><span class="gsc_g_t" style="right:99px">2021</span><span class="gsc_g_t" style="right:67px">2022</span><span class="gsc_g_t" style="right:35px">2023</span><span class="gsc_g_t" style="right:3px">2024</span><a href="javascript:void(0)" class="gsc_g_a" style="right:328px;top:157px;height:3px;z-index:11"><span class="gsc_g_al">74</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:296px;top:155px;height:5px;z-index:10"><span class="gsc_g_al">131</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:264px;top:149px;height:11px;z-index:9"><span class="gsc_g_al">251</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:232px;top:142px;height:18px;z-index:8"><span class="gsc_g_al">415</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:200px;top:134px;height:26px;z-index:7"><span class="gsc_g_al">575</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:168px;top:122px;height:38px;z-index:6"><span class="gsc_g_al">835</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:136px;top:93px;height:67px;z-index:5"><span class="gsc_g_al">1485</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:104px;top:57px;height:103px;z-index:4"><span class="gsc_g_al">2272</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:72px;top:23px;height:137px;z-index:3"><span class="gsc_g_al">3016</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:40px;top:2px;height:158px;z-index:2"><span class="gsc_g_al">3460</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:8px;top:13px;height:147px;z-index:1"><span class="gsc_g_al">3220</span></a></div></div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_co" role="region" aria-labelledby="gsc_prf_t-ath"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Co-authors</span><button type="button" id="gsc_coauth_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><ul class="gsc_rsb_a"><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-KnnmEP4AAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-KnnmEP4AAAAJ-img,.gs_el_ph #gsc_rsb-KnnmEP4AAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-KnnmEP4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Marko Sarstedt" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-KnnmEP4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=KnnmEP4AAAAJ&amp;citpid=11" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=KnnmEP4AAAAJ&amp;citpid=11 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=KnnmEP4AAAAJ&amp;citpid=11 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=KnnmEP4AAAAJ&amp;citpid=11 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=KnnmEP4AAAAJ&amp;hl=en">Marko Sarstedt</a><span class="gsc_rsb_a_ext">Ludwig-Maximilians-University Munich</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at lmu.de</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-Fex2fR4AAAAJ-img{width:20px;height:32px;}.gs_el_ta #gsc_rsb-Fex2fR4AAAAJ-img,.gs_el_ph #gsc_rsb-Fex2fR4AAAAJ-img{width:35px;height:56px;}</style><span id="gsc_rsb-Fex2fR4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jörg Finsterwalder" sizes="(max-width:981px) 35px,20px" src="/scholar/images/cleardot.gif" id="gsc_rsb-Fex2fR4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=Fex2fR4AAAAJ&amp;citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=Fex2fR4AAAAJ&amp;citpid=3 20w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=Fex2fR4AAAAJ&amp;citpid=3 35w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=Fex2fR4AAAAJ&amp;citpid=3 79w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=Fex2fR4AAAAJ&amp;hl=en">Jörg Finsterwalder</a><span class="gsc_rsb_a_ext">Professor of Marketing, University of Canterbury</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at canterbury.ac.nz</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-gzzp9SMAAAAJ-img{width:32px;height:18px;}.gs_el_ta #gsc_rsb-gzzp9SMAAAAJ-img,.gs_el_ph #gsc_rsb-gzzp9SMAAAAJ-img{width:56px;height:32px;}</style><span id="gsc_rsb-gzzp9SMAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Philipp &#39;Phil&#39; Klaus" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-gzzp9SMAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=gzzp9SMAAAAJ&amp;citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=gzzp9SMAAAAJ&amp;citpid=4 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=gzzp9SMAAAAJ&amp;citpid=4 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=gzzp9SMAAAAJ&amp;citpid=4 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=gzzp9SMAAAAJ&amp;hl=en">Philipp &#39;Phil&#39; Klaus</a><span class="gsc_rsb_a_ext">Professor of Customer Experience Strategy International University of Monaco</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at cranfield.ac.uk</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-jMVuQpsAAAAJ-img{width:18px;height:32px;}.gs_el_ta #gsc_rsb-jMVuQpsAAAAJ-img,.gs_el_ph #gsc_rsb-jMVuQpsAAAAJ-img{width:32px;height:56px;}</style><span id="gsc_rsb-jMVuQpsAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Joseph F. Hair, Jr." sizes="(max-width:981px) 32px,18px" src="/scholar/images/cleardot.gif" id="gsc_rsb-jMVuQpsAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=jMVuQpsAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=jMVuQpsAAAAJ&amp;citpid=1 18w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=jMVuQpsAAAAJ&amp;citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=jMVuQpsAAAAJ&amp;citpid=1 72w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=jMVuQpsAAAAJ&amp;hl=en">Joseph F. Hair, Jr.</a><span class="gsc_rsb_a_ext">University of South Alabama, Cleverdon Chair of Business</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at southalabama.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-1-XvTeYAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-1-XvTeYAAAAJ-img,.gs_el_ph #gsc_rsb-1-XvTeYAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-1-XvTeYAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Dr. Sven Tuzovic" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-1-XvTeYAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=1-XvTeYAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=1-XvTeYAAAAJ&amp;citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=1-XvTeYAAAAJ&amp;citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=1-XvTeYAAAAJ&amp;citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=1-XvTeYAAAAJ&amp;hl=en">Dr. Sven Tuzovic</a><span class="gsc_rsb_a_ext">Queensland University of Technology</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at qut.edu.au</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-HixTl68AAAAJ-img{width:16px;height:32px;}.gs_el_ta #gsc_rsb-HixTl68AAAAJ-img,.gs_el_ph #gsc_rsb-HixTl68AAAAJ-img{width:28px;height:56px;}</style><span id="gsc_rsb-HixTl68AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Aikaterini Manthiou, Full Professor, Ph.D, HDR" sizes="(max-width:981px) 28px,16px" src="/scholar/images/cleardot.gif" id="gsc_rsb-HixTl68AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=HixTl68AAAAJ&amp;citpid=5" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=HixTl68AAAAJ&amp;citpid=5 16w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=HixTl68AAAAJ&amp;citpid=5 28w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=HixTl68AAAAJ&amp;citpid=5 63w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=HixTl68AAAAJ&amp;hl=en">Aikaterini Manthiou, Full Professor, Ph....</a><span class="gsc_rsb_a_ext">NEOMA Business School, Director of the Marketing Specialization for Apprentices, PGE</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at neoma-bs.fr</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-vm-F5fMAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-vm-F5fMAAAAJ-img,.gs_el_ph #gsc_rsb-vm-F5fMAAAAJ-img{width:41px;height:56px;}</style><span id="gsc_rsb-vm-F5fMAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Linda D. Hollebeek" sizes="(max-width:981px) 41px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-vm-F5fMAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=vm-F5fMAAAAJ&amp;citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=vm-F5fMAAAAJ&amp;citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=vm-F5fMAAAAJ&amp;citpid=2 41w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=vm-F5fMAAAAJ&amp;citpid=2 94w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=vm-F5fMAAAAJ&amp;hl=en">Linda D. Hollebeek</a><span class="gsc_rsb_a_ext">Sunway University, Vilnius University, TalTech, Umea University, Lund University, U. of Johannesburg</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at sunway.edu.my</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ZxW_BhoAAAAJ-img{width:27px;height:32px;}.gs_el_ta #gsc_rsb-ZxW_BhoAAAAJ-img,.gs_el_ph #gsc_rsb-ZxW_BhoAAAAJ-img{width:47px;height:56px;}</style><span id="gsc_rsb-ZxW_BhoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Constanza Bianchi, PhD" sizes="(max-width:981px) 47px,27px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ZxW_BhoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ZxW_BhoAAAAJ&amp;citpid=9" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=ZxW_BhoAAAAJ&amp;citpid=9 27w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ZxW_BhoAAAAJ&amp;citpid=9 47w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=ZxW_BhoAAAAJ&amp;citpid=9 108w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ZxW_BhoAAAAJ&amp;hl=en">Constanza Bianchi, PhD</a><span class="gsc_rsb_a_ext">Universidad Adolfo Ibañez - Queensland University of Technology</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uai.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb--_9L9P0AAAAJ-img{width:29px;height:32px;}.gs_el_ta #gsc_rsb--_9L9P0AAAAJ-img,.gs_el_ph #gsc_rsb--_9L9P0AAAAJ-img{width:52px;height:56px;}</style><span id="gsc_rsb--_9L9P0AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jochen Wirtz" sizes="(max-width:981px) 52px,29px" src="/scholar/images/cleardot.gif" id="gsc_rsb--_9L9P0AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=-_9L9P0AAAAJ&amp;citpid=6" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=-_9L9P0AAAAJ&amp;citpid=6 29w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=-_9L9P0AAAAJ&amp;citpid=6 52w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=-_9L9P0AAAAJ&amp;citpid=6 118w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=-_9L9P0AAAAJ&amp;hl=en">Jochen Wirtz</a><span class="gsc_rsb_a_ext">National University of Singapore</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at nus.edu.sg</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-Wu18UP8AAAAJ-img{width:32px;height:28px;}.gs_el_ta #gsc_rsb-Wu18UP8AAAAJ-img,.gs_el_ph #gsc_rsb-Wu18UP8AAAAJ-img{width:56px;height:49px;}</style><span id="gsc_rsb-Wu18UP8AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Prof. Dr.-Ing. Joachim Berlak" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-Wu18UP8AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=Wu18UP8AAAAJ&amp;citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=Wu18UP8AAAAJ&amp;citpid=4 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=Wu18UP8AAAAJ&amp;citpid=4 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=Wu18UP8AAAAJ&amp;citpid=4 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=Wu18UP8AAAAJ&amp;hl=en">Prof. Dr.-Ing. Joachim Berlak</a><span class="gsc_rsb_a_ext">FOM Hochschule für Oekonomie und Management, software4production GmbH</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at fom.de</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-_er_FCQAAAAJ-img{width:32px;height:24px;}.gs_el_ta #gsc_rsb-_er_FCQAAAAJ-img,.gs_el_ph #gsc_rsb-_er_FCQAAAAJ-img{width:56px;height:42px;}</style><span id="gsc_rsb-_er_FCQAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Daniele Pederzoli" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-_er_FCQAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=_er_FCQAAAAJ&amp;citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=_er_FCQAAAAJ&amp;citpid=3 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=_er_FCQAAAAJ&amp;citpid=3 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=_er_FCQAAAAJ&amp;citpid=3 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=_er_FCQAAAAJ&amp;hl=en">Daniele Pederzoli</a><span class="gsc_rsb_a_ext">neoma business school</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at neoma-bs.fr</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-LomB8EcAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-LomB8EcAAAAJ-img,.gs_el_ph #gsc_rsb-LomB8EcAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-LomB8EcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Laurence Lecoeuvre" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-LomB8EcAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=LomB8EcAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=LomB8EcAAAAJ&amp;citpid=1 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=LomB8EcAAAAJ&amp;citpid=1 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=LomB8EcAAAAJ&amp;citpid=1 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=LomB8EcAAAAJ&amp;hl=en">Laurence Lecoeuvre</a><span class="gsc_rsb_a_ext">International University of Monaco</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at inseec.com</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-whRAXc4AAAAJ-img{width:22px;height:32px;}.gs_el_ta #gsc_rsb-whRAXc4AAAAJ-img,.gs_el_ph #gsc_rsb-whRAXc4AAAAJ-img{width:38px;height:56px;}</style><span id="gsc_rsb-whRAXc4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="yehuda baruch" sizes="(max-width:981px) 38px,22px" src="/scholar/images/cleardot.gif" id="gsc_rsb-whRAXc4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=whRAXc4AAAAJ&amp;citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=whRAXc4AAAAJ&amp;citpid=2 22w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=whRAXc4AAAAJ&amp;citpid=2 38w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=whRAXc4AAAAJ&amp;citpid=2 88w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=whRAXc4AAAAJ&amp;hl=en">yehuda baruch</a><span class="gsc_rsb_a_ext">University of Southampton</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at soton.ac.uk</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-KiBS9MkAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-KiBS9MkAAAAJ-img,.gs_el_ph #gsc_rsb-KiBS9MkAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-KiBS9MkAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Raymond P. Fisk" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-KiBS9MkAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=KiBS9MkAAAAJ&amp;citpid=7" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=KiBS9MkAAAAJ&amp;citpid=7 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=KiBS9MkAAAAJ&amp;citpid=7 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=KiBS9MkAAAAJ&amp;citpid=7 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=KiBS9MkAAAAJ&amp;hl=en">Raymond P. Fisk</a><span class="gsc_rsb_a_ext">Distinguished Professor Emeritus of Marketing, Texas State University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at txstate.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-q-eAyoUAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-q-eAyoUAAAAJ-img,.gs_el_ph #gsc_rsb-q-eAyoUAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-q-eAyoUAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Isabelle Ulrich" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-q-eAyoUAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=q-eAyoUAAAAJ&amp;hl=en">Isabelle Ulrich</a><span class="gsc_rsb_a_ext">Full Professor, Neoma Business School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at neoma-bs.fr</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-nePTOKcAAAAJ-img{width:28px;height:32px;}.gs_el_ta #gsc_rsb-nePTOKcAAAAJ-img,.gs_el_ph #gsc_rsb-nePTOKcAAAAJ-img{width:49px;height:56px;}</style><span id="gsc_rsb-nePTOKcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Touzani Mourad" sizes="(max-width:981px) 49px,28px" src="/scholar/images/cleardot.gif" id="gsc_rsb-nePTOKcAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=nePTOKcAAAAJ&amp;citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=nePTOKcAAAAJ&amp;citpid=2 28w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=nePTOKcAAAAJ&amp;citpid=2 49w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=nePTOKcAAAAJ&amp;citpid=2 112w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=nePTOKcAAAAJ&amp;hl=en">Touzani Mourad</a><span class="gsc_rsb_a_ext">NEOMA Business School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at neoma-bs.fr</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ByKm6FUAAAAJ-img{width:27px;height:32px;}.gs_el_ta #gsc_rsb-ByKm6FUAAAAJ-img,.gs_el_ph #gsc_rsb-ByKm6FUAAAAJ-img{width:47px;height:56px;}</style><span id="gsc_rsb-ByKm6FUAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nicola Cobelli" sizes="(max-width:981px) 47px,27px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ByKm6FUAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ByKm6FUAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=ByKm6FUAAAAJ&amp;citpid=1 27w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=ByKm6FUAAAAJ&amp;citpid=1 47w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=ByKm6FUAAAAJ&amp;citpid=1 100w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ByKm6FUAAAAJ&amp;hl=en">Nicola Cobelli</a><span class="gsc_rsb_a_ext">Dipartimento di Management</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at univr.it</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-W4NHTQkAAAAJ-img{width:32px;height:24px;}.gs_el_ta #gsc_rsb-W4NHTQkAAAAJ-img,.gs_el_ph #gsc_rsb-W4NHTQkAAAAJ-img{width:56px;height:42px;}</style><span id="gsc_rsb-W4NHTQkAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nathalie Spielmann" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-W4NHTQkAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=W4NHTQkAAAAJ&amp;citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&amp;user=W4NHTQkAAAAJ&amp;citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&amp;user=W4NHTQkAAAAJ&amp;citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&amp;user=W4NHTQkAAAAJ&amp;citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=W4NHTQkAAAAJ&amp;hl=en">Nathalie Spielmann</a><span class="gsc_rsb_a_ext">Professor of Marketing, Director MSc Wine &amp; Gastronomy, NEOMA Business School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at neoma-bs.fr</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb--N0xGdgAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb--N0xGdgAAAAJ-img,.gs_el_ph #gsc_rsb--N0xGdgAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb--N0xGdgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Fouad Ben Abdelaziz" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb--N0xGdgAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=-N0xGdgAAAAJ&amp;hl=en">Fouad Ben Abdelaziz</a><span class="gsc_rsb_a_ext">Professor NEOMA business school, Rouen Campus, 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class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:RHpTSmoSYBkC" class="gsc_a_at">Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research</a><div class="gs_gray">JF Hair Jr, M Sarstedt, L Hopkins, VG Kuppelwieser</div><div class="gs_gray">European business review 26 (2), 106-121<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=16072655923931889394,620758543384428001,17004399476234995371,1072012820362330635" class="gsc_a_ac gs_ibl">13620</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:lSLTfruPkqcC" class="gsc_a_at">Customer engagement in evolving technological environments: synopsis and guiding propositions</a><div class="gs_gray">LD Hollebeek, DE Sprott, TW Andreassen, C Costley, P Klaus, ...</div><div class="gs_gray">European Journal of Marketing 53 (9), 2018-2023<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=11873225971943056682" class="gsc_a_ac gs_ibl">209</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:70eg2SAEIzsC" class="gsc_a_at">Measuring customer experience quality: The EXQ scale revisited</a><div class="gs_gray">VG Kuppelwieser, P Klaus</div><div class="gs_gray">Journal of Business Research 126, 624-633<span class="gs_oph">, 2021</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=5733949980891275725" class="gsc_a_ac gs_ibl">188</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2021</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:pqnbT2bcN3wC" class="gsc_a_at">Equilibrating resources and challenges during crises: a framework for service ecosystem well-being</a><div class="gs_gray">J Finsterwalder, VG Kuppelwieser</div><div class="gs_gray">Journal of Service Management 31 (6), 1107-1129<span class="gs_oph">, 2020</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=7061175164576972668" class="gsc_a_ac gs_ibl">184</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2020</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:M3ejUd6NZC8C" class="gsc_a_at">Transformative service research and service dominant logic: Quo Vaditis?</a><div class="gs_gray">VG Kuppelwieser, J Finsterwalder</div><div class="gs_gray">Journal of Retailing and Consumer Services 28, 91-98<span class="gs_oph">, 2016</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=13522778505908555417" class="gsc_a_ac gs_ibl">171</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2016</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:roLk4NBRz8UC" class="gsc_a_at">The role of marketing in today&#39;s enterprises</a><div class="gs_gray">J Wirtz, S Tuzovic, V G. Kuppelwieser</div><div class="gs_gray">Journal of Service Management 25 (2), 171-194<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=1402581517960300422" class="gsc_a_ac gs_ibl">100</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:ufrVoPGSRksC" class="gsc_a_at">The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis</a><div class="gs_gray">J Finsterwalder, VG Kuppelwieser, M De Villiers</div><div class="gs_gray">Journal of Retailing and Consumer Services 19 (6), 589-595<span class="gs_oph">, 2012</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=15021262386166803018" class="gsc_a_ac gs_ibl">89</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2012</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:ldfaerwXgEUC" class="gsc_a_at">Digitalization’s impacts on productivity: a model-based approach and evaluation in Germany’s building construction industry</a><div class="gs_gray">J Berlak, S Hafner, VG Kuppelwieser</div><div class="gs_gray">Production Planning &amp; Control 32 (4), 335-345<span class="gs_oph">, 2021</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=8413500758921806532" class="gsc_a_ac gs_ibl">87</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2021</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:NMxIlDl6LWMC" class="gsc_a_at">Consumer responses to planned obsolescence</a><div class="gs_gray">VG Kuppelwieser, P Klaus, A Manthiou, O Boujena</div><div class="gs_gray">Journal of Retailing and Consumer Services 47, 157-165<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=1730206803665914460" class="gsc_a_ac gs_ibl">87</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:WF5omc3nYNoC" class="gsc_a_at">Understanding the antecedents, the outcomes and the mediating role of social capital: An employee perspective</a><div class="gs_gray">MR Parzefall, VG Kuppelwieser</div><div class="gs_gray">Human Relations 65 (4), 447-472<span class="gs_oph">, 2012</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=15473931732940554390" class="gsc_a_ac gs_ibl">87</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2012</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:RYcK_YlVTxYC" class="gsc_a_at">Intentionality and transformative services: Wellbeing co-creation and spill-over effects</a><div class="gs_gray">J Finsterwalder, VG Kuppelwieser</div><div class="gs_gray">Journal of Retailing and Consumer Services 52, 101922<span class="gs_oph">, 2020</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=18339194954775369302,10600738007842140054" class="gsc_a_ac gs_ibl">86</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2020</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:yD5IFk8b50cC" class="gsc_a_at">The role of customer experience in the perceived value–word-of-mouth relationship</a><div class="gs_gray">VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek</div><div class="gs_gray">Journal of Services Marketing 36 (3), 364-378<span class="gs_oph">, 2022</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=9954697056077910335" class="gsc_a_ac gs_ibl">85</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2022</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:zYLM7Y9cAGgC" class="gsc_a_at">Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter</a><div class="gs_gray">J Finsterwalder, VG Kuppelwieser</div><div class="gs_gray">Journal of Strategic Marketing 19 (7), 607-618<span class="gs_oph">, 2011</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=15330413289655649502" class="gsc_a_ac gs_ibl">84</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2011</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:0EnyYjriUFMC" class="gsc_a_at">Applying the future time perspective scale to advertising research</a><div class="gs_gray">VG Kuppelwieser, M Sarstedt</div><div class="gs_gray">International Journal of Advertising 33 (1), 113-136<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=1716931059260332561" class="gsc_a_ac gs_ibl">79</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:UebtZRa9Y70C" class="gsc_a_at">From ‘free’to fee: Acceptability of airline ancillary fees and the effects on customer behavior</a><div class="gs_gray">S Tuzovic, MC Simpson, VG Kuppelwieser, J Finsterwalder</div><div class="gs_gray">Journal of Retailing and Consumer Services 21 (2), 98-107<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=14305860869917295540" class="gsc_a_ac gs_ibl">71</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:NaGl4SEjCO4C" class="gsc_a_at">Customer trust recovery: An alternative explanation</a><div class="gs_gray">B Bozic, VG Kuppelwieser</div><div class="gs_gray">Journal of Retailing and Consumer Services 49, 208-218<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=7256044781390021904" class="gsc_a_ac gs_ibl">60</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&amp;hl=en&amp;user=AyYQts0AAAAJ&amp;citation_for_view=AyYQts0AAAAJ:YOwf2qJgpHMC" class="gsc_a_at">Exploring the influence of customers&#39; time horizon perspectives on the satisfaction–loyalty link</a><div class="gs_gray">VG Kuppelwieser, M Sarstedt</div><div class="gs_gray">Journal of Business Research 67 (12), 2620-2627<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&amp;hl=en&amp;cites=6728405425534454977" class="gsc_a_ac 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